#*insert calum taking a shot during cocktail chats and not even flinching*

[5secondsofrant]

A mess: the essay.

DISCLAIMER:

This post contains personal opinions and theories based on research I’ve done. Don’t take any of this as a confirmation of anything.

This post’s purpose is not to hate on anyone mentioned here but to share what I’ve found and think about it as a whole.

I’m always up for discussion, while it’s done with respect to me but also about the people we’re talking about.

This isn’t what you think by the name. I just don’t know how to name this. And also, I might add, this might not be an actual essay but it might be pretty fucking long and overall a mess, but bear with me.

Yesterday I got an ask in which the anon told me that Kaykay is now being followed by White Horse Agency, and I was like “I might do some research”, and I did it, leading me to find some things that I thought were interesting and I wanted to share them with you.

Well, as you might know, Crystal has a degree on PR and a Master’s degree on communication. Back in the day (aka 2014), she had her own company called WhiteLabel.Social and it was basically aimed to be like a “bridge” between influencers and brands and make publicity that didn’t look like it. Honestly, I don’t know what’s up with the company. The only info I gathered (since this wasn’t the main focus) was the Linkedin page, which has a link with a website that seems abandoned in my opinion (like, it doesn’t have contact info, it doesn’t show works they’ve done, faqs, or like anything you’d expect from a website that is still working), but linkedin says she’s still working on it, so it might be up, but it also says she’s working as a “Talent manager” for an enterprise called “Untitled Entertainment” since January.

Now, leaving that context aside, and going back to the reason on why I’m doing this is basically because it called my attention that every girl that has been seen with the boys in public or has been “official”, has been related to Crystal somehow. A few examples are Bryana (who is still literally friends with her) and Arzaylea (who was one of her examples in the WhiteLabel website and how they seemed friendly during the sgfg tour, or at least stood together to watch some shows). 

Now, this whole White Horse Agency didn’t surprise me at all, since she and Michael have been featured on it (find waldo) and also, this year, she was photographed for it (2nd photo) --small note here, but I thought it was interesting that her invitation to coachella was sponsored by sugar bear hair and then she was out giving support to james charles lol--, but in my attempt to use Google, I came across this website and this is the reason why I’m writing this whole thing.

The website it’s called influencers(.)co, and it literally tells you that the main idea of the site is to be like a “linkedin for influencers”. Now, before I show you, I want to clarify how it works: the FAQ explains that you sign up by giving the account access to your Instagram, and then you can create a profile showcasing your work and why brands should contact you.

(Source: https://influence.co/go/faq)

Here’s Crystal’s:

(source: https://influence.co/crystalleigh)

What you see here is what I was explaining. The page seems really well-put together. It also shows you the starting price point for a post made by her, but I wanted to share this because what called my attention (and honestly shocked me a little -too new in this fandom for this kind of stuff I guess-) is this:

When you click in “blog”, it shows an article where she shows her home and stuff and then when you go to “other media” everything you find is related to the engagement articles that were made (that were a lot for Michael, to be honest--like why the fuck brides dot com is interested in michael--but I guess that has been discussed). Showing articles that revolve around your engagement like the job you do promoting on Instagram to sell clothes/hotels is just... weird to me, to say at least.

Moving on, I thought “Well, I guess Sierra has one too?”, and yep she has a page too (https://influence.co/sierradeaton), it isn’t as put together as Crystal’s, and I guess she hasn’t updated because she’s still under Essy.

Then I thought, what about Kaykay? Wanna guess? Here’s her profile.

Kaykay and Sierra both have in common as “people who have tagged them” Crystal and her friend Mariah. 

After showing you this, I’d like to go back to what I questioned earlier. It’s just so weird to me that Crystal seems to be friends with the boys’s girlfriends (or supposed girlfriends) when there’s a noticeable distance between she and Ashton, Luke and Calum.

You can actually find photos of Sierra and Crystal that look like ones you’d take with friends (like this one) and there’s this one too, also, don’t forget she defended Sierra on Twitter from all the hate she was getting (like, I log in here and there and still haven’t came across a hater) and also this and this honorable mention out of Sierra’s twitter.

Also, it’s suspicious to me that this photo:

includes the two “actual” gfs being so friendly with Crystal and also the place: a TAO restaurant (why I mention the restaurant? Because Crystal did publicity for it and Michael actually attended an inauguration)

You’re probably at this point like “what’s the fucking point of this essay” and to be honest, at this point I have no fucking idea. But it’s just weird to me. I mean, I can see why they can be friendly since it seems they have Mitchy in common as friends, but still, not to look down on Sierra or Kaykay but I highly doubt they know about websites like influencers(.)co. 

With this post I’m not saying that any relationship is real or fake, but I just want to know if there’s some of you who doesn’t find this weird? Like, something doesn’t fit right here and I can’t pinpoint what it is. How is it that all the girls related to the boys (that we have known of) end up turning into some sort of influencer? or just linked with Crystal and the brands she works with when you see the polite distance between Crystal and the rest of the boys? I know these girls are individuals, but it still feels like Crystal helping them to become an influencer like she did at some point or somehow drags them into stuff related to publicity? Because one thing is being friends even if Crystal doesn’t get along with their partner (because as I said they’re individuals who can take decisions and might have met her first and the dynamics might be different) but other thing is being related to the same brands. I don’t know if I’m explaining properly my point but I hope you can understand.

I heard this once but I don’t know if I recall it correctly: once is an incident, two's a coincidence but three is a pattern. Maybe I’m too new here to figure out the pattern, but maybe some of you can see something else, so... Yeah, basically wanted to share my thoughts and that website that honestly astonished me. Thoughts?