#(and somewhat to an extent with the Ambiguous Tarnished)

[rotten-pest]

which tragic death would you suffer?

the betrayal

you die at the hands of the person you love most. maybe there are tears in their eyes as they drive the sword into your chest, maybe there is none. there are certainly tears in yours. your mouth will open to ask 'why' only to spit blood instead. you will die never knowing if they loved you at all, wondering if you could've done something to prevent this, or if it was always going to end this way.

tagged by: @fishermcn

tagging: @henosiis, @derjaegermond, @fulgurantfirstborn, and anyone else who'd like to!

[laadgovernorandsankadevi]

IPK Rewatch: EP 03; Urs

Yesterday's highlight, the pearls scattering and then Gupta's uttering the words of Khushi being a foster child, an adopted child in the family started with Khushi asking Arnav, "Aap ki didi ke bare mein koi aise bole, toh aap kya bolenge ge!"

Yesterday, Arnav simply threatens by showing her the destruction he can cause when someone even utters the name of his sister with the idea of malice or ill thoughts. Today, the reason for Arnav to truly scatter Khushi's life begins.

We see the episode opening with Khushi recalling the harsh words she's heard the night before and preparing to light something on fire. I absolutely love the inclusion of Arnav's taunt of status and wealth in the recollection. Arnav made an impression on her and as much reason Khushi has to dislike him, their is no denying that like the magnetic pull Arnav felt towards the girl whom he refused to let go until she removed her hand from his collar, Khushi also felt his pull towards her. Arnav is here to stay in her mind.

The implication that Khushi might take a drastic step aligns with how every single action of Khushi can appear more exaggerated than it is only because of who Khushi is. In this instance, we see the unraveling of Khushi to some extent. She doesn't claim to be put together, and we slowly begin to understand that how Khushi's strength lies in her ability to embrace her vulnerabilities and mistakes. The moment she hides something is when she becomes weak.

While making jalebis, there are I believe prices next to food items on the board. 16, 7, 10. I can't read Hindi so I won't go much into it but every single shot in IPK to include numbers, colours, and even ambiguous dialogue had something layered behind it. I absolutely loved the metaphorical alignment the script used.

I also loved the shape of Khushi's jalebis. With unfathomable amount of ruckus caused, the jalebis reflect her inner turmoil. We later see the significance of it when she ends up writing Arnav's name in jalebis. The growing pile of it is also reflective of how much distress she finds herself in and feels responsible for.

Returning to Lucknow hasn't been fun for Arnav's PTSD, however for now he's able to think clearly enough to know that the news of his show being ruined shouldn't be coming out to the masses. For someone who is private, hard to reach, only shows up in selective events, and keeps a close circle, a major company event being ruined with his presence there, and him being involved is a scandal for AR and can tarnish his own reputation at being a perfectionist. Funny, how few words of Khushi completely eat away at any semblance of brain for whatever time-being she is present.

Anjali is still lurking around, and she's a catalyst in us understanding Arnav outside of ASR. His anger is fake. A shield. Being ASR for the world protects him in his own eyes. Also bitwa eating oats when he's on his own but indulging whatever his family puts out on the dinner table whenever they are around shows that even if he disagrees, he respects their choices. At her insistence, and prioritising her comfort, Arnav agrees to go to the dargah in her place. Unintentionally it is Anjali and Shyam who bring Khushi and Arnav closer to each other. Yesterday's mishap included alluding to Anjali's presence by Khushi. Today, Anjali who only wishes for her Chotte's happiness has sent him on the way to meet the girl who'll be his world for the second time. Shyam's relevancy doesn't find its footing without Anjali being the reason for Arnav's wrath unleashed on Khushi.

Back here Khushi betiya has been in full swing with Jalebi Everests. There are three stacks in sight.

Khushi strives to make things right for her family. Even on the two occasions when they remind her of her orphaned status, she truly doesn't give up on their love and acceptance and finds a way back. It's symbolic of how Khushi as a person rarely gives up on love when it means something to her. She is willing to do anything which translates into her rather crooked moral compass which is also ruled by what bring happiness to those she loves. After all, the internalised message is "Khoon ke rishte se, Dil ke rishte bare hote hain!" Shashi assures Khushi of the blessings in disguise. I love his validation of her intentions. It is clear throughout the series, that if Khushi walks with her head high even after some of her decisions appear misplaced, it's because of Shashi's upbringing that she finds herself confident in her own ability to manoeuvre because she believes in the purity of her intentions and hopes that Devi Mayyian is able to understand the reasons behind her actions just as much as she does even if no one else does so.

I find that besides Shashi, occasionally Payal, the only other person to truly understand Khushi for her intentions is Arnav. While he eventually goes on to find the chaos she leaves behind her amusing, his respect for her cements through his understanding of how her moral compass is governed by love and intentions to do good for others rather than herself.

If Arnav is Anjali's Chotte, then Khushi is Shashi's Chutki. Ah, how I wish Shashi would've manage to recover somewhat by the end of the show. His and Khushi's relationship is a beautiful one.

The support of their neighbours seems to put Garima and Bua ji at ease a lot more than earlier when people were gossiping about the returned barat. One of the old ladies in this scene is also present in Bua ji's Laxminagar and kisses Arnav on the forehead. Ah, ipk truly had it's moment with recycling of background actors.

Khushi tends to stand behind people who support her when she is being vilified or attacked from all sides. She moves behind Garima when the goons try to come after her. In this scene with the neighbours, she stands behind Shashi. The only other person she seeks protection from besides her parents is Arnav.

Gupta gang on their way to the urs have their car stalled whereas Arnav directs his driver to drive faster. A contrast in the way the Raizadas and Guptas world works.

As Khushi steps out of the car, a red chunni flies on her face. Blessings all around.

Arnav on the other hand, I think, he sensed the difference. He even goes onto remember the dupatta on his face. This episode is the first instance of Khushi nicknaming Arnav, Laad Governor.

Throughout the entire Dargah sequence, the lines "muramat kardo muqadar ki maula!" repeat over the two when they are in the same frame. Their fates intertwined are going to find solace in each other, find their ability to heal with each other. Poetic!

Also, as they both are walking towards the shrine, they are offered blessings which Khushi readily accepts however Arnav rejects. It's an interesting juxtaposition from Khushi rejecting a lot of Devi Mayyian's signs of accepting Arnav as her protector and companion where as it doesn't take Arnav long to understand the effect Khushi's had on his ability to think since the very first moment.

Also, it's hilarious how she's asking to be able to see him once again so she can make him realise how wrong he'd been and all the while he's sitting right across from her. 

While Arnav sits silently, making no prayers, Khushi prays for her sister's happiness. But it's after this moment that their journey really starts. For now, it's been the divine stars, the blessings, the coincidences. With this confrontation between the two, Arnav turns the coincidences into a string of events he begrudgingly has to take credit for. Of course Devi Mayyian aided in these decisions, but ASR wanted to play god as well, so here we are;

He recognises her voice. If it's wishful thinking on my part that he sensed her presence and her dupatta, then this one is no wishful thinking. Bitwa is finely attuned to betiya's voice and presence, and he realises that his sense beforehand weren't betraying him. He isn't surprised to see her, she IS.

Khushi's who just vowed to make this man realise his mistake runs after he tells her to throw the mannat ki chabi he dropped. We all can go on and on about the significance of this key because it plays such a huge role in Khushi's ability to practice her Haq and ownership over whatever simmers between them but most importantly I found this scene as a foreshadowing of how Arnav treats his happiness. He goes to the mazar on the insistence of his sister. He trusts his feelings about Khushi later onwards using his sister's words as a backdrop except that once Khushi falls from his eyes (Shyam & terrace), he begrudgingly ties her to himself mostly because even in pain he finds himself to be the only one to have the right to hurt her. And here he doesn't care for whatever the key might hold. Khushi who doesn't give up when it come to love whether of family's, or his', holds on to the love just like how later onwards, Khushi holds onto the love that was between them whereas Arnav does his best to to remove memory he possibly could.

Arnav Singh Raizada, running 10-15 mins late to his meeting stops for this girl when we just saw him a day earlier walking past people he didn't care to answer. But he stops here. Arnav stopping to listen to this girl, heaving and panting with her hair falling off pins goes to show how important Khushi has become.

Also, god, Khushi truly does come as a storm. Rushing past she tells people she'll come back to apologise. 

[braverytaught]

WHAT WERE MINERVA'S THOUGHTS ABOUT 'THE LIFE AND LIES OF ALBUS DUMBLEDORE' ??!! did she (eventually) read it? did it change anything about how she saw albus???? WE NEED TO KNOW !

@lamentedhope || send me meta topics || always accepting

unsurprisingly, minerva was absolutely disgusted to hear rita skeeter’s announcement about the life and lies: it was clear that rita was capitalizing off of dumbledore’s death, which minerva, of course, found repulsive, not to mention hurtful to those who were grieving him. she had no desire to read the book, nor to trust anything rita might have to say about dumbledore; as we know, minerva tends to believe very few matters of public hype that aren’t corroborated by people she trusts, dumbledore among them, and she’s well aware of rita’s penchant for dramatizing, if not straight-up lying.

so she stays as far away from the life and lies for a good while, and though it’s impossible to avoid hearing the rumors about it, anyone who discusses it in her presence gets a poisonous look from her. she has no interest in listening to the tripe of someone who intends to besmirch dumbledore’s name for the sake of commercial gain and notoriety, certainly not when she herself is still grieving him, and would much rather remember him fondly than not.

now, the contents of the book...someone who plays dumbledore, like u, would be a better authority than me on the matter of how much dumbledore might have divulged to minerva, but i want to point out the passage in the pottermore ebook that says, “Albus Dumbledore offered both comfort and wisdom [after discovering Minerva in tears over the news of Dougal’s marriage], and told Minerva some of his own family history, previously unknown to her. ...Minerva McGonagall was one of only a handful of people who knew, or suspected, how dreadful a moment it was for Albus Dumbledore when, in 1945, he made the decision to confront and defeat the Dark wizard Gellert Grindelwald.”

if we go by this, it implies that dumbledore, in comforting minerva over her decision to leave someone she loved, told her something about his own childhood love and heartbreak -- or, at least, implied enough that she was able to realize that the person he alluded to was in fact grindelwald. i do not believe that minerva would have any knowledge of the fact that dumbledore colluded with grindelwald’s plans, that they plotted wizard supremacy together -- i doubt dumbledore would have told her anything about that; rather, he told a story of loving someone he shouldn’t have, and the difficulty of having to oppose them, or what have u. something analogous enough with her own experiences to bring her comfort.

anyway -- that, at least, implies that minerva would not be shocked to learn that dumbledore had known grindelwald in his youth; she already knew, or suspected, that much to be true. however, if she learned that rita had written, not just of dumbledore’s involvement with grindelwald, but of their collusion, then she would be both shocked and angry. she would immediately scorn such accusations, and the people who believed them. the dumbledore she knew opposed everything about grindelwald’s ideals, and she trusted her own observations over a fifty-year relationship with him (from student to colleague to friend) over the word of a gossip-mongering hack journalist. 

not to mention, she was in the middle of one of the worst times of her life -- trapped in a hogwarts that no longer belonged to her, opposing the reign of someone she had once called a friend, trying desperately to keep her students safe from literal torture, which sometimes meant putting herself through it instead. you will recall that when harry says that he’s working on dumbledore’s orders when he returns to hogwarts, dumbledore’s name seems to help minerva regain strength and resolve; she straightens her back and takes charge. that is not the response of a woman who has come to doubt him and the validity of what he stood for. during this time, she needed to believe in dumbledore’s cause. she needed to believe in her own cause, and how could she do that if she was plagued with doubts about him?

which is not to say that she had no doubts during that year. of course she did. it was comforting to think that everything rita said about dumbledore was a lie, but she was right about dumbledore and grindelwald’s acquaintance, and minerva had never fooled herself into thinking that dumbledore told her everything. of course she knew it was possible that rita’s words held truth. and when minerva doesn’t know something, she prefers to investigate it herself. i’m sure that she struggled with an unhappy desire to see for herself, to read this book, during that year -- and i’m sure that, every time, she managed to wrestle it down. because she knew it would anger her. she knew it would upset her. she knew it would not solve her worries, as much as she wished she could use it to decide once and for all that it was all nonsense. 

instead, she decided to accept that there were things she did not know about dumbledore, perhaps things she would not like. and, knowing that, she decided to believe in him anyway. she needed to. she had always accepted an amount of ambiguity from him, had always chosen to trust him even when he would not tell her the full story, when he asked her to act in faith rather than understanding. she could continue doing that. for as long as this horror continued, she could continue doing that. 

so no, i don’t think she read the book during the 1997-1998 school year, and while the rumors that reached her of it did shake her, she chose not to let them destroy her faith in the man who had guided her throughout her life. 

but. i do think she would have read it eventually. sometime after the end of the war, after the dust had settled. sometime when she no longer depended on him as a symbol for her strength, when she could approach the matter with a presence of mind that wasn’t available to her during the turbulent months after his death. she sat in the chair in her rooms off of the headmistress’s office, and she read it. and she cried. and she felt at turns angry, and at turns sad. she scoffed at rita’s obviously biased tone throughout, but she paid due attention to the testimony of bathilda bagshot, and reread the letter in dumbledore’s own handwriting many times.

did reading it for herself change her view of dumbledore? it couldn’t not, in some ways. it was certainly very strange for her. the dumbledore she saw in rita’s book was not the dumbledore that she had known -- and while minerva understands the extent which people can change, because she’s witnessed it, she’s also never experienced it in herself; though she has certainly gone through changes of temperament in her life (most notably the years she spent in the ministry as a young woman), minerva’s core beliefs and personality are stable and frank enough that she has never undergone a truly radical or lasting change in values. that made it hard to reconcile the possible dumbledore of the past with the one that she had known, and certainly learning of his former convictions -- she, who fiercely loves her muggle father and has always been a supporter of muggleborns and half-bloods -- would have struck her and hurt her. but ultimately she chooses to remember the man that dumbledore became, not the man he started out as. if he made mistakes in his youth, if he espoused such unhappy views, then he made up for it in the way he lived the rest of his life. 

it did perhaps distance her somewhat from dumbledore, but it was not enough to seriously tarnish the respect that she had for him.

[haileyhewlitt]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

 According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

 Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

  Mistake #1 No Tracking Sheets

 Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

 Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

 Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

 Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

   Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

 into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

 Mistake #4 – You use too much text in your ads

 Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

 Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

 Mistake #5 – Your images aren’t optimized for Facebook

 Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

 Mistake #6 – Your images aren’t eye-catching

 At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

 Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

 Mistake #7 – You aren’t testing your ads

 I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

 Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

 Mistake #8 – You’re saturating your audience

 Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

 Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

 It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

source http://ift.tt/2u2ZxVR from http://cgyseo.blogspot.com/2017/08/top-mistakes-to-avoid-with-paid_2.html

[madelyngeorge]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

  Mistake #1 No Tracking Sheets

Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

  Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

Mistake #4 – You use too much text in your ads

Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

Mistake #5 – Your images aren’t optimized for Facebook

Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

Mistake #6 – Your images aren’t eye-catching

At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

Mistake #7 – You aren’t testing your ads

I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

Mistake #8 – You’re saturating your audience

Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

from http://ift.tt/2u2ZxVR from https://cgyseo.tumblr.com/post/163710885738

[lucyjayden]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

  According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

  Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

    Mistake #1 No Tracking Sheets

  Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

  Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

  Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

  Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

      Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

  into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

  Mistake #4 – You use too much text in your ads

  Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

  Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

  Mistake #5 – Your images aren’t optimized for Facebook

  Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

  Mistake #6 – Your images aren’t eye-catching

  At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

  Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

  Mistake #7 – You aren’t testing your ads

  I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

  Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

  Mistake #8 – You’re saturating your audience

  Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

  Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

  It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

From https://organicleadgeneration.com/mistakes-to-avoid-with-paid-facebook-advertising/

from https://cgyseo1.wordpress.com/2017/08/02/top-mistakes-to-avoid-with-paid-facebook-advertising/

[cgyseo]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

  According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

  Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

    Mistake #1 No Tracking Sheets

  Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

  Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

  Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

  Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

      Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

  into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

  Mistake #4 – You use too much text in your ads

  Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

  Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

  Mistake #5 – Your images aren’t optimized for Facebook

  Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

  Mistake #6 – Your images aren’t eye-catching

  At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

  Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

  Mistake #7 – You aren’t testing your ads

  I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

  Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

  Mistake #8 – You’re saturating your audience

  Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

  Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

  It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

  Notice: JavaScript is required for this content.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

from http://ift.tt/2u2ZxVR

[haileyhewlitt]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

 According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

 Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

  Mistake #1 No Tracking Sheets

 Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

 Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

 Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

 Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

   Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

 into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

 Mistake #4 – You use too much text in your ads

 Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

 Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

 Mistake #5 – Your images aren’t optimized for Facebook

 Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

 Mistake #6 – Your images aren’t eye-catching

 At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

 Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

 Mistake #7 – You aren’t testing your ads

 I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

 Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

 Mistake #8 – You’re saturating your audience

 Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

 Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

 It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

source https://organicleadgeneration.com/mistakes-to-avoid-with-paid-facebook-advertising/ from http://cgyseo.blogspot.com/2017/08/top-mistakes-to-avoid-with-paid.html

[madelyngeorge]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

  Mistake #1 No Tracking Sheets

Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

  Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

Mistake #4 – You use too much text in your ads

Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

Mistake #5 – Your images aren’t optimized for Facebook

Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

Mistake #6 – Your images aren’t eye-catching

At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

Mistake #7 – You aren’t testing your ads

I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

Mistake #8 – You’re saturating your audience

Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

from https://organicleadgeneration.com/mistakes-to-avoid-with-paid-facebook-advertising/ from https://cgyseo.tumblr.com/post/163709543188

[cgyseo]

Top Mistakes To Avoid with Paid Facebook Advertising

Top Mistakes To Avoid with Paid Facebook Advertising

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old women who live in Dallas and like the band Slipknot.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some extent, you just have to dive in and get your feet wet. But as you’re learning what works and what doesn’t, steer clear of these 10 common beginner mistakes.

Mistake #1 – You don’t have any goals

I can’t emphasize this enough: if you want to know whether or not Facebook ads are working for your brand, you have to know what metrics you’re holding them accountable to.

In the case of Facebook ads ROI, you could track the number of different actions:

New page “Likes”

Post-level engagement

Email opt-ins

Website click-throughs

On-site sales or lead generations

I’m not here to tell you which of these metrics you should be tracking, as your individual business goals must be taken into account. If you’re a new brand, for instance, building brand awareness – measured in a number of page followers – may be more important. There’s also the significant challenge of attributing sales to specific traffic sources (like Facebook ads) that means it’s not necessarily a beginner-friendly option.

What matters, though, is that you have a goal in mind. Keep it specific – for example, gaining 100 new Mistakes To Avoid with Paid Facebook Advertising.

  According to research compiled by Hubspot, Facebook advertisement Earnings grew from just under $2 billion in 2010 to $12.5 billion, with advertisements on the popular social network accounting for “over 9 percent of total digital advertising spending and 18.4% of international cellular digital advertising.”

  Naturally, with great targeting power comes great responsibility. Paid Facebook Advertising is far from beginner-friendly, and the enormous assortment of ad options make it tough for newbies to start. To some degree, you just need to dive in and get your feet wet. However, as you’re learning what works and what doesn’t, steer clear of these common beginner mistakes

    Mistake #1 No Tracking Sheets

  Keep track, as your personal business goals have to be taken into consideration. If you’re a new brand, for example, building brand awareness – measured in a number of page followers – may be more important. There’s also the substantial challenge of attributing sales to specific traffic sources (such as Facebook ads) that means it is not necessarily a beginner-friendly alternative.

What matters, however, is that you have a goal in mind. Keep It specific – for instance, gaining 100 new page “Likes” a month – and check in regularly to make sure your money is being spent wisely.

  Mistake #2 Using the incorrect ad format

Facebook ads and don’t know how to select the perfect ad format for your particular campaign, or you’ve had your Paid Facebook Advertising running for some time and haven’t stopped to analyze whether you’re still using the perfect formats.

Facebook rolls out new ad formats all the time, among its Most recent being the Canvas advertisement type that empowers in-page launch of full-screen rich media resources. Study the platform’s advertisement types carefully, choose the one you think will best fit your audience and goals, and iterate as needed, based on your campaign performance.

  Can put a huge amount of ads in each ad group, but Facebook is likely going to give the majority of the reach in an ad set to just one of your ads. If you put 20 ads in an ad set, the majority of them will not be shown to enough people for you to know if they would work or not.”

Mistake #3 individual ads.

Targeting is too extensive

Bear in mind those targeting features I mentioned earlier? Using targeting appropriately can mean the difference between an advertisement that reaches your target audience members that will respond positively, and tarnishing your brand image by displaying your messages to Facebook users who don’t care.

  Actually, this is one of the places I recommend starting if Consider adding further targeting criteria one at a time to raise your accuracy.

      Let’s face it – you aren’t running ads for your well being. You’re advertising on Facebook to earn a profit, and to do so, you need to have the ability to capture the (admittedly limited) attention of your audience and persuade them to take an action you’ve specified.

  into play. Therefore don’t go on a long winded explanation of features, benefits, outcomes. That’s it. Nothing less, and nothing more.”

For best results, We recommend ~14 words for your ad post text and ~18 words for your link description. Basically, keep it simple, and keep it straightforward.

  Mistake #4 – You use too much text in your ads

  Stop if this has happened to you before… You have your Creative team assembled a killer custom image with a user testimonial. It looks fantastic, and you queue it in your ads campaign – only to have it rejected by Facebook’s ad text rule.

  Although the current iteration of the rule is somewhat Ambiguous, the important takeaway is that text-heavy images stand to suffer diminished distribution, in contrast to those with no or very low text. Save time on rejected Paid Facebook Advertising by keeping text to a minimum in the first location.

  Mistake #5 – Your images aren’t optimized for Facebook

  Many newbie marketers struggle with setting up their ad campaigns, simply because inputting the incorrect-sized image can cause your ad to display strangely. And since unoptimized images can sink your engagement prices, stick to the list of ideal image sizes supplied by Facebook.

  Mistake #6 – Your images aren’t eye-catching

  At the same time, consider not just the size of your image, But its capacity to attract eyeballs. I’m guessing you’ve seen ads that feature distorted images or images which are intentionally unrelated to the product being advertised.

  Advertisers do that because they know eye-catching graphics get clicks. And as you don’t have to be manipulative, you should follow best practices to capture attention. Wishpond’s blog, for example, recommends running ads featuring reds, greens, and oranges to obviously contrast with Facebook’s white and blue color scheme.

  Mistake #7 – You aren’t testing your ads

  I say this about every aspect of marketing, but it’s doubly true for any strategy that puts your money on the line: test, test, and test, again.

  Test the images you use in your ads, your Precise CTAs, your headline copy, your targeting approaches and even your landing pages. To put it simply, there should never be a time when you’re running a Facebook ads campaign without an active test.

  Mistake #8 – You’re saturating your audience

  Finally, although you’re undoubtedly excited, to Begin With, Paid Facebook Advertising, bear in mind that it’s possible to saturate your audience with too many messages.

  Users browse Facebook as a social experience; for relaxation. They are not there to find advertisements, and if they begin to see yours too many occasions, they’ll start tuning out you (or even worse, start thinking negatively about your brand).

  It’s Difficult to determine when and if you’re hitting that saturation threshold, but one warning sign is diminishing engagement that doesn’t change when you narrow down your targeting criteria. If you suspect Saturation, pause your campaigns for a bit and come back only once you have Something truly valuable to provide your audience.

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The post Top Mistakes To Avoid with Paid Facebook Advertising appeared first on Organic Lead Generation.

from https://organicleadgeneration.com/mistakes-to-avoid-with-paid-facebook-advertising/