#( aurora beaumont ; study )

[softheartstm]

tag drop 2/?

[heartsunholy]

Aurora Beaumont tag drop

[boneandfur]

Time After Time

Pairing: Ethan x MC // Rating: T for themes of war // notes: This was written as a secret Santa gift(yeahhh I know it's late). The next part will have a link to the NSFW part on ao3, should you so choose to read it. The fic can be read without it as well. // The poem on the mood board is Flanders Fields by John McCrae. The lyrics in the fic are from When This Lousy War Is Over, a World War 1 song. // Summary: It's New Year's Eve in 1915 and Nurse Helena Valentine is on leave for twelve hours. Will she be able to say what's in her heart when she runs into Dr Ethan Ramsay, her superior at the field hospital, or will they run out of time? Note: sorry folks the cut isn't working. Will be moving to ao3 sometime here

ONE

"Rookie." The rich Scottish brogue is rough as he catches Helena's arm in the darkness of a Flanders night. "What are you doing here?"

The snow is falling thickly, beyond the ring of torchlight from the town square. In the reflection of the inky water, Helena can see the twinkling of fairy lights in the dark sky, and she steels her spine, only a faint tremor in her hands betraying a hint of fatigue.

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Taking her grandfather's silver pocket watch out, she marks the time in her head:

(Twelve hours, seventeen minutes, and thirty four seconds.)

That's how much longer Helena has until she must walk back to the train station and meet the girls, and doesn't she have a warm room waiting for her, and a little fire, and some of that Flemish wine that Aurora was always going on and on about back at Smith? Yet here she is, on the very last day of the year in 1915, And I cannot seem to move an inch from it.

The strains of drunken soldiers singing makes her heart squeeze -- When this lousy war is over -- "I have official leave for the next twelve hours." I would give my eyeteeth for twelve hours of sleep, but I can't sleep. Time was, I would have given anything to sleep, back when I was studying to be a doctor, back in Boston.

When this war is over -- it feels like a lifetime before it began, just a little over a year ago.

I'll be back someday, when this war is over, Helena Valentine. And then I'll marry you, and we'll dance until Father Time forgets we are mortal.

(But he had never returned, and she went about with a band of black mourning ribbon on her upper arm, hidden under her sleeve: the bruise in her chest expanding until she felt nothing there any longer but silence, until she got on a ship bound for London Town...)

Helena feels the supple leather of Ramsey's gloves, butter soft, against her wet cheeks. She does not know if they are wet from tears, or from snow.

When this war is over/No more soldiering for me

There is a soft quality to Ethan Ramsey's blue eyes as he gazes down at her, brow troubled.

"You should be asleep behind the lines, Rookie." He ties the hood of her threadbare velvet cloak under her chin, as though Helena Valentine is still that pretty maid from Boston, the one who ran off to France to join her cousins in the war effort, three seasons past. "This isn't the place to spend your next twelve hours. You should be curled up in your cot with that book you always carry around in your apron pocket --"

"Sherlock Holmes." Helena lifts her chin a fraction of an inch, and pushes her spectacles to the bridge of her nose, meeting his gaze squarely. "He would have made a brilliant doctor, Dr Ramsey, sir."

"I am not disagreeing with you." Ramsey touches her elbow with his fingers, gesturing with his other hand towards the warmth and lights of the square. "But a bridge at nighttime, Rookie, even behind friendly lines, is not the wisest course of action."

(Twelve hours, seven minutes, and twenty-three seconds.)

The bridge begins to vibrate slightly, and Helena feels her whole body tense, a hot surge of liquid burning just behind her lashes. She sucks in a deep breath and turns her head, just -- the movement as jerky as a film reel at the pictures. His mouth moves, sound traveling as though they are underwater.

Rookie! Can you hear me, Rookie?

That's what Ramsey has always called her, ever since he found out she was a student of medicine, back in Boston. He brought her from the field hospital in Poperhinge with him, all the way to a makeshift hospital just behind the lines in Ypres. Brilliant surgeon Bryce Lahela had been there too, since gone at Loos, or perhaps not gone, but she has heard no more of him. Not even a whisper on the wind.

Helena tears her gaze from Ramsey's mouth, looking towards the eastern sky. The darkness evaporates, opening up in a brilliant reddish gold splendor of color, and Helena feels the warmth of Ramsey's grip on her shoulder all the way down to her frozen bones.

When this war is over,/No more soldiering for me./When I get my civvy clothes on,/Oh how happy I shall be.

Her debutante ball in Boston, the one her father had insisted upon, before the Titanic sank and took his life away with it -- there had been fireworks at that ball. The guests had oohed and ahhed and the bells had rung for the New Year of 1910, a lavish decade of glittering splendor laid out ahead of them -- and she had fought for her inheritance, so damnably hard -- Let me be a lady doctor, Mother, I beg you -- years upon years, gone in the blink of an eye, working with only the most wretched of immigrants in the squalid slums, and then back home to Beacon Hill, to play the debutante.

You must secure a good marriage, Helena, and put this silly dream aside...

The world rushes in with a thunderclap as the artillery barrage begins, and Ramsey pulls Helena to his chest, his hand against the back of her head, wound tightly into her dark curls. She can hear his heart beating in time to the band -- one two, one two, the steps to the waltz.

Eleven hours, fifty-eight minutes, thirteen seconds. The pocket watch ticks on. One two, one two. She pulls back from Ramsey's chest, embarrassed, and turns back to the direction of the Front.

It's hard to believe that only six hours ago I was in a field hospital just behind the front lines. She hasn't realized she's said it aloud until she feel his greatcoat settle over her shoulders. It smells like him, she realizes with a shuddering breath -- like him, without other men's gore staining him up to the elbows. Smoke, and peat, and whiskey.

Once, two months ago, she'd found herself alone in his office to fetch more morphine, and she'd taken the liberty of burying her nose in his extra uniform. She had lost track of how long she'd stood there, nose buried in wool, until a stretcher bearer had rapped on the door and startled her.

"Yes, and you're a dammed bloody fool of an American chit." Ramsey clears his throat. "The war won't be over any faster if you continue to stare at it like that, Rookie."

"Should just be another month." Helena tries, and fails, to sound chipper. "That's what Rafael says he heard from the Cordonians, who heard it from that fighter pilot, Jake Mackenzie, who heard it from the French Foreign Legion --"

And any minute now, out there in the distance, Rafael will come chugging up to Edenbrook Field Hospital in his rattletrap old ambulance, and out will swagger Captain Beaumont of the Cordonian Calvary, dog in his arms and patch over one eye, with a wink and a grin, as if to say, Well, I survived another match with the boys in gray -- as if they'd just had a football match in time for tea -- or it will be that Mexican mercenary from the French Foreign Legion, swearing a streak as blue as those tattoos on his skin, the indomitable Sargent Salazar, or, or --

"Come on, Rookie. Let's get you warmed up."

(Eleven hours, eleven minutes, eleven seconds.)

[s4g2]

Top Must-Know Strategies to Measure SEO Success

When entering the SEO industry, you may feel uncertain about your achievements. You will spend months working on optimizing your site for search engines, but you can hardly see any benefits of it.  Eventually, you will realize that analyzing your results is essential and choose the most obvious metric to track- your rankings. As your rankings go up, they show that you’re doing SEO properly, right?

Unfortunately, I’ll have to disappoint you. One metric cannot show the results of your work. What about your customers’ conversions, bounce rates, backlink history? So, the only way to nudge your business in the right direction is to track multiple metrics or, so-called, KPIs.

Here are 5 most significant KPIs you should track to measure the performance of your SEO campaigns. 

Create your Own Dashboard

To harness all the power of your data, you need to spend countless hours collecting, analyzing, and managing mountains of metrics, graphs, and statistics. Once you collect all your data, you need to organize them properly in a visually appealing weekly/monthly/annual report you’ll deliver to your boss or client. Not to mention that, to do so, you need to invest in a plethora of SEO tools, which may cost you a penny.

Fortunately, there is a way to make all this much simpler. Namely, you could go with a reporting tool which integrates with all important SEO platforms and, in this way, have all your data in one place. Always go with those platforms that allow you to share the access to your dashboard to the rest of your team and create beautiful, personalized reports. Most importantly, you should keep in mind that every reliable reporting tool allows you to create your own KPI dashboard and measure only those KPIs that are currently important to you.

Analyze your Organic Rankings

Why do you optimize your site for search engines? To rank well, of course. That’s understandable, given the fact that those sites listed on the first page in the SERP receive more than 92% of all traffic. By tracking your organic rankings, you will be able to see if you’re targeting the right keywords, transferring the link juice properly, and making progress over time.

However, even though keeping track of keyword rankings is the foundation of your SEO strategy, it should not be the only metric you should focus on. Here is why:

Search results are highly personalized. They change in accordance with our previous searches, search index, social activity, user behavior, and IP. This is why the results you and I would get by entering the same keywords in the search box would not be the same.

Mobile and desktop rankings are different, at least for now. That’s why you need to analyze them parallelly.

You can never be certain about how much traffic a specific keyword drives. Moz’s Rand Fishkin addressed this problem recently and stated that, instead of monitoring keywords, you should keep track of the pages receiving visits from search queries and measure the phrases they rank for. This approach will help you analyze not only your major keywords, but also the value of your pages and content.

Track Video Transcribing and Captioning Effects

This is something you might have overlooked, but transcribing and especially captioning your videos can  bring great SEO value to your already quality content.

They increase your search traffic - studies have shown that pages with transcripts earn on average 16% more revenue than they did prior to the addition of transcripts.

Improved user engagement due to the versatility of content consumption.

By choosing a video captioning service you will be able to optimize your website for further keyword searches. By increasing the your visibility we are again coming back to the fact that a larger visibility generates more traffic.

Keep Track of your Backlinks

Your keyword rankings depend on a wide range of other on-page SEO factors and user interaction patterns, most important of which are your backlinks. Like you already know, any SEO strategy revolves around acquiring quality links from highly authoritative sites. To monitor your backlinks, you can use some of the most popular backlink trackers, such as Ahrefs or Majestic SEO that even have a free plan for newbies.

Tracking backlinks is immensely important not only because it shows you how authoritative your site is but also because it helps you evaluate the cost of links from various link-building strategies, see the success of your tactics, and even find potential link building opportunities in the future.

Determine your Traffic Quality

Many believe that quality is subjective and difficult to measure. In the world of SEO, that’s not true. Everything you do can be measured precisely. The same goes for the quality of the traffic your site receives.

What you actually track here is how much search engine traffic you get on a monthly basis and make sure this number is increasing. Remember, you should look at it over a period of at least a few months so that you can make a comparison and see how seasonal changes affect your traffic. Here are a few strategies you should keep in mind when assessing the quality of your website traffic:

Determine your traffic sources to learn how your users find you. Namely, there are various traffic sources you need to track, such as organic traffic, direct traffic, paid search campaigns, referrals, social networks, etc.

Detect some radical changes in your traffic. Are any unusual drops in your website traffic? If there are, you need to know what has caused them so you can prevent them in the future. But, bear in mind that not every drop you come across means that your SEO efforts are useless. Your traffic depends on a wide range of factors, such as seasonal fluctuations.

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