Hi, I'm Andy Young, I help brands to communicate more effectively.
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YAY
This is going to be a super short blog post but we just got assigned to create a book that will be viewed and compatible with an ebook!!!! I'm so thankful that my program is actually preparing us for the crazy changing technology before we get kicked out into the design world and forced to learn it on our own.
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Bob Marley Museum




It was a really fun experience and i loved how they were interactive in ways that you could actually play and remix some of his music.
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Beer Package
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Pattern Design/Luke Pelletier

Luke Pelletier a painter, printmaker, musician, and skateboarder. Currently located in Chicago.
Doing some research I came across Luke Pelletier's crate pattern. It's so simple but awesome! His illustration style is quirky and radiates a teenage humour and atmosphere. This style completely reminds me of my little skater phase when I was younger. I absolutely loved the brightly coloured sweaters with random photos of a hamburger or party animals.
Check out this awesome artist!
Check out his tumblr and music
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Release some stress and share your story.
I was going to write a little rant about a potential client and then I found this site and well... you just have to read it.
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Stay With Me - Antonio Rodrigues
I really love this playfulness of the type and how its been placed so it interacts with the photo. Doing this creates a depth and visual interest as apposed to something which really seems to be trending right now-photo quotes.
Check out more of Antonio’s work here
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Designer Showcase: Rery

Yiching Lin, also known as Rery, was born in Taiwan who now lives in Paris for over 10 years. She has a major in graphic design (Pyramyd NCTV), French literature (Sorbonne Paris III) and in marketing and communication (HEC Montreal), Rery has been senior manager of marketing and communications for seven years for various French cosmetic brands (L'Oreal, Yves rock).
Her artwork consists of portraits of people of different existing cultural diversity.
Tumblr
Website
Curation
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More photos for a recipe book project.
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Photography for a recipe book project
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Conversation
Small Town vs. Big City
From my experience, being a student in a smaller town like Kitchener, Ontario is great! Although it may be small, there is quite a bit of talent that thrives in the area. Not to mention the harmony you can just sense from the close knit community. I have a friend who is currently in her first year of Graphic Design at OCAD. Curious to how she finds moving from Cambridge (also a small town) to a big city like Toronto, I decided to ask her a few questions. Here is my conversation with Daniela Turcotte.
Me: How do you feel about being in a big city as apposed to a small town in your studies?
Daniela: I feel as though, it's more competitive. As if we have alot more pressure put on us because of where we go to school. It deffinitly makes it's harder I find because so much has already been done in Toronto nothing's quiet new to anyone anymore.
Me: Do you feel you get enough attention/discussion time from your prof's with projects?
Daniela: I do, I mean if you use the time they give you to your full advantage than yes. There is more than enough opportunity and time to discuss with your professor. During class and outside during their office hours.
Me: How many people per class do you have?
Daniela: Studio classes 18-30 and lectures there's like 200.
After our talk, I realised how fortunate I am to be in a classroom that has my computer always situated at my work desk. Conestoga College has its own graphic design wing dedicated to these students. Of course OCAD has its own advantages like their own material library! I feel that from this discussion Daniela felt the professional pressure that a young designer feels when discovering who they are in this crazy world. It could be argued that staying in a smaller town during the upbringing in this field is more relaxed as appose to being thrown out to the big sharks out in the intimidating big city.
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Strengths and Weaknesses
I'm currently in my second year of Graphic Design at Conestoga College and I can definitely say I have my strengths and weaknesses. For the most part I have issues with the programs we use like Photoshop and Illustrator.
This can be a huge obstacle in graphic design when you're forced to work on the computer for practically everything possible.
I find that I am far better at creating with my bare hands in the raw materials. Whether that be in painting, photographing, collage, or sculpture.
What I didn't seem to realise last semester was that you can marry the hand done product with the computer. My teacher from first year Patti Lemene, had ever-so-kindly brought to my attention that my skills in these programs were not to the highest level for the type of product that I was creating. "Why don't you just actually do it by hand and photograph it?"
It's best to know your weaknesses so you can use your strengths into play when you come across some obstacles.
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How to photograph a glass bottle

This diagram shows you how to properly photograph a glass bottle. It was provided by my photography teacher and the notes were added after when I was in the planning stages. Adding a light behind the backdrop creates a radiant glowing effect to the bottle. Placing a black card to the right of the bottle creates visual interest in terms of creating black streaks.
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Colour of the Year



PANTONE 17-5641 Emerald, a lively, radiant, lush green, is the colour of the year for 2013.
Emerald is an enhancing colour for our sense of well-being that provides balance and harmony. It's also a colour that represents renewal and growth. Green hues are the most common we see because of nature.
Emerald for Beauty Equally harmonious on the cosmetic color wheel, Emerald dramatizes all eye colors as it beautifully enhances green eyes, is compatible to blue eyes, emphasizes the green undertone in hazel eyes and intensifies brown eyes to make them appear deeper. Emerald is also a perfect complement to peaches, pinks, roses, ruby reds and aubergines – offering a variety of lipstick and blush options. For those who want to sparkle and stand out, Emerald is the perfect punctuation point in nail color because of its complementary nature.
Sephora and Pantone proudly announce the SEPHORA + PANTONE UNIVERSE™ 2013 Color of the Year beauty collection featuring PANTONE 17-5641 Emerald, which will be available exclusively at Sephora in March 2013. Sharing a strong passion for how color can transform a face, mood or even an attitude, Sephora and Pantone continue to change how consumers wear, feel and think about color through the second annual radiant and modern Color of the Year beauty collection.
“At Sephora, we pride ourselves on giving our clients first access to what’s on trend – whether that’s a color, a formula or an ingredient story. With the 2013 Color of the Year collection, we achieve all of the above and we couldn’t have a better partner than Pantone,” said Margarita Arriagada, senior vice president of merchandising for Sephora.
Read more here: Pantone Colour of the Year Press Release
Pantone Colour of the Year
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Typeface for a song

Song: The Zephyr Song - Red Hot Chili Peppers Typeface: Wes Wilson
The psychedelic typefaces were extremely popular in the 1960-1975's. These bizarre typefaces were inspired by the youth culture at the time who endured themselves in the psychedelic drugs themselves. They were seen mostly on album covers and gig posters. Wes Wilson along with other fonts in this genre capture the tripping out feeling with curvy shapes, illegibility and bright colours.
There are some who say this is a love song-but once read between the lines you can interpret that they are singing about LSD:
Can I get your hand to write on Just a piece of led to bite on What a night to fly my kite on Do you want to flash a light on Take a look it’s on display - for you Coming down no not today Did you meet your fortune teller Get it off with no propellor Do it up it’s always steller What a way to finally smell her Pick it up, but not too strong - for you Take a piece and pass it on Fly away on my zephyr I feel it more than ever And in this perfect weather We’ll find a place together Fly on my wind Rebel and a liberator Find a way to be a skater Rev it up to levitate her Super friendly aviator Take a look it’s on display - for you Coming down no not today Fly away on my zephyr I feel it more than ever And in this perfect weather We’ll find a place together In the water where I center my emotion All the world can pass me by Fly away on my zephyr We’ll find a place together Whoa whoa whoa whoa whoa whoa - do you Yeah yeah yeah yeah yeah yeah Whoa whoa whoa whoa whoa whoa - won’t you Yeah yeah yeah yeah yeah yeah Fly away on my zephyr I feel it more than ever And in this perfect weather We’ll find a place together In the water where I center my emotion All the world can pass me by Fly away on my zephyr We’re gonna live forever Forever
Although this is totally not my preferred style, it definitely works for the context.
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Portrait Photo

Brie Pointer
This is a portrait I've taken of one of my good friends last year.
For the project I did reasonably well with it and got a great mark! We were to portray the person in a way that is not like their personality. Brie is a very humble and down to earth kind-of girl. To portray her opposite, I dressed her up in a glamourous dress and she radiated with an attitude of her alter ego.
Although the project was to portray her in a different personality, I believe this portrait is successful because it shows the subject with dignity and self worth.
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