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A Real-World Example of Using Digital Marketing to Achieve Business Goals

New blog! Let's create a social media marketing and digital marketing plan for Tesla that will help reach its business goals.

Overcoming Tesla’s business challenges with digital marketing and social media campaigns. by Kimberly Eugene, 05/21/2023 Tesla, hereafter referred to as my client for the sake of this example, continues to prove that it is a brand that traverses into foreign territory. Its aura is synonymous with that of rockets, autonomous cars, and futuristic intentions for artificial intelligence that could…

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Best Practices when Optimizing Content for Search Engines

New Blog! Let's examine the best practices for SEO that improve customer experience as well as black hat tactics that should be avoided in SEO.

Developing strategic meta tags using appropriate SEO protocol.  by Kimberly Eugene, 05/19/2023 Search engine optimization (SEO) helps to improve the visibility and relevancy of a website on search engine results pages (SERPs), organically. The most effective SEO strategies not only improve the ranking of a website on SERPs but additionally provide better overall user experiences for customers.…

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The Polarizing Nature of KFC's Viral “Clean Eating” Campaign

In 2017, KFC launched a digital marketing campaign that received mixed reactions online from consumers and critics, however, KFC’s considerable advances in brand awareness and revenue growth were noticeably evident. #socialmediamarketing #viral #marketing

Evaluating campaign effectiveness from both a business and a consumer standpoint. by Kimberly Eugene, 05/09/2023 In 2017, KFC launched a digital marketing campaign for their “Dirty Louisiana” burger. The campaign was intended to be a comedic spoof that mimicked the clean-eating style of social media videos that were popular at the time. The campaign received mixed reactions online from…

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A Real-World Example of PPC Marketing Strategies

New blog! Let's create a real-world example to show how businesses utilize PPC marketing and SEO to connect consumers and what they search for with what marketers are looking to promote.

by Kimberly Eugene, 05/04/2023 Photo by Pixabay on Pexels.com Search engine marketing (SEM) and search engine optimization (SEO) tools are being used increasingly by marketers to reach their customers due to their ability to connect consumers to what they search for with what marketers are looking to promote.  The two main tactics within SEM are pay-per-click (PPC) advertising and SEO, and…

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Creating Societal Change - A Social Media Overview

New blog! "Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society..." Read more:

by Kimberly Eugene, 06/22/2022 Photo by fauxels on Pexels.com Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help. Millennials are often criticized for their large use of social media, with…

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Maersk Line’s Dedication to Transparency Pays Off

by Kimberly Eugene, 07/23/2022 Photo by Chanaka on Pexels.com Following Jonathan Wichmann’s studies of the social media approaches of Dell and GE as the head of Maersk’s social media campaign, taking note of Dell’s 98% success rate of using social media to resolve issues and GE’s blog-style information center that effectively used videos and search-by-topic capabilities (Katona & Sarvary,…

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The Best and Worst Digital Marketing Initiatives

Key factors to remember when engaging with your audience on social media. by Kimberly Eugene, 04/21/23 Photo by Vlada Karpovich on Pexels.com Coupled with market research, clear objectives, and the appropriate digital marketing strategy, digital marketing can be a great way for brands to better connect with their audience. Heineken’s Success with Digital Marketing Initiatives Brands such as…

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How Overcoming Adwords Adversity Pays Off

by Kimberly Eugene, 04/20/2023 PPC? CPC?? CPA?! Honestly, there are several scary-looking pay-per-click acronyms that can seem intimidating to marketers at first glance, however, they merely represent the different metrics that publishers and advertisers utilize to help better market their media content. Gaining an understanding of the risks and benefits of each PPC strategy will grant marketers…

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Falling Amongst the Stars of Search Engine Results

By Kimberly Eugene, 04/14/2023 Seemingly like magic, search engines have made the information retrieval process an almost seamless experience. On average about 7,500 searches are performed every single second of every day (comScore, 2014). With the quick input of a query and the click of a button users now have endless amounts of opportunities to find anything that they wish to find. Whether an…

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On today’s episode of #InvitationOnly🥂 @dhestiniblu 🦋 performs a new song for her birthday before sharing her experiences with colorism, and details her mental health routine in acknowledgement of #NationalSuicideAwarenessMonth (Download the PRTYNVRNDS app to watch full video 🥳 link in bio) • • • #prtynvrnds #dhestiniblu #partyneverends #interview #webisode #liveperformance #dallasmusic #tyeharris #snoopdogg #contentmarketing #singer #songwriter #rnb #greenscreen #photoshoot (at Invitation Only) https://www.instagram.com/p/CiF7AC8u2wm/?igshid=NGJjMDIxMWI=

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Coming up on the next episode of #InvitationOnly🥂 @dhestiniblu performs “T-Pain Pt. II” and tells her routines for supporting her mental health for #nationalsuicideawarenessmonth (Drops 9/4 only on the PRTYNVRNDS app 🥳) (at Invitation Only) https://www.instagram.com/p/Ch9-QjXOnmy/?igshid=NGJjMDIxMWI=

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#InvitationOnly🥂 returns September 4th with special guest @dhestiniblu 🥳💙 (at Invitation Only) https://www.instagram.com/p/Cg7OpFUODks/?igshid=NGJjMDIxMWI=

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Orkut: An Example of How Listening to the Culture Can Establish Deeper Connections

By Kimberly Eugene, 7/29/2022 Social media equips marketers with new tools for encouraging dialogue with their consumers, however, one of the primary responsibilities for marketers is to LISTEN and understand the culture of their audience. Listening allows marketers to observe communication, feedback and insight about the customer experience from social media conversations (Solis &…

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Wide World of WeChat — The All-in-One Social Media Tool

By Kimberly Eugene, 07/16/22 Popular Chinese social media product, Weixin (also known as WeChat in the United States and internationally), is a similar application to WhatsApp in the United States or Line in Japan. It was introduced to Chinese users in 2011 and only three years later, in 2014, already had more than 300 million active users in China, Southeast Asia, Europe, and America. (Barboza,…

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Breast Cancer Awareness by Way of Viral Memes?

By Kimberly Eugene, 07/03/2022 The Internet’s latest obsession with sharing humorous personalized images, also called memes, has resulted in the emergence of a whole new way to market in the digital marketplace. One example worth mentioning is The Susan G. Komen Foundation. The organization has become the world’s largest nonprofit source of funding for the fight against breast cancer, and it is…

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Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

By Kimberly Eugene, 06/14/2022 In a time where 46% of online users turn to social media when making purchase decisions (Karr, 2014), organizations like Warby Parker that embrace social media communities and use the platforms as a means of consumer interaction are clearly winning, and you don’t need eyeglasses to see it. With the help of social media, Warby Parker keeps a direct line of…

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😍🤰🏽📸 #contentcreator #digitalmarketingspecialist #promotionservices #dallasphotographer #socialmediamarketing #maternitydress #weddingdress #reddress #boutique #maternityphotoshoot (at Dallas, Texas) https://www.instagram.com/p/CcYtrUjuIMT/?igshid=NGJjMDIxMWI=