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We looked inside some of the posts by meltondigital and here's what we found interesting.
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Video
1
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16
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This year you do NOT have to plan your content alone!⠀ ⠀ Join the 7-day Instagram Content Success Challenge to get step-by-step help with planning your content for the entire year!⠀ ⠀ We kick off Sunday, January 10th! ⠀ ⠀ 👉🏾 Visit IGcontentchallenge.com (link in bio)⠀ ⠀ Each day of the challenge, we will walk through how to create content that grows your beauty business so you no longer have to stress about what to post. ⠀ ⠀ You’ll also get all of this to give your Instagram page a makeover:⠀ ⠀ ▶️ Over 1,800 Highlight Covers with beauty and business icons⠀ ⠀ ▶️ 120 content ideas for your Highlights⠀ ⠀ ▶️ 96 cleaning and sanitation Highlight Covers to use amid the pandemic⠀ ⠀ ▶️ The full 7-module video course to teach you step-by-step how to edit and optimize your Instagram page⠀ ⠀ ▶️ Easy-to-follow PDF cheat sheets and tutorials for all content in the bundle⠀ ⠀ ▶️ Lifetime access to the bundle AND all future upgrades⠀ ⠀ Get all of this PLUS the 7-day Instagram Content Success Challenge at the link in my bio!⠀ ⠀ Raise your hand in the comments if you're IN! 🙋🏾♀️⠀ (at Washington D.C.) https://www.instagram.com/p/CJyfQGEgvNN/?igshid=1pngf9ie2tf1u
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Here's the aha moment for you...⠀ ⠀ You do NOT need to be "original" with your posts if you work in the beauty industry!⠀ ⠀ Back when I was a beauty editor and later a freelance content writer... ⠀ ⠀ ▶️ EVERY Christmas I wrote a holiday gift guide.⠀ ⠀ ▶️ EVERY summer, I wrote about the best SPFs.⠀ ⠀ ▶️ EVERY fall, I wrote about burgundy and wine lipstick shades.⠀ ⠀ If you are feeling overwhelmed with coming up with new content ideas all the time, newsflash: DON'T. ⠀ ⠀ Use the same topics over and over so that you can build AUTHORITY in your niche. ⠀ ⠀ Join me on January 4th so I can lift this burden off your shoulders for GOODT! Link in bio.⠀ ⠀ Comment "YES" below if you'd like your content ideas done for the entire YEAR of 2021. 👇🏽 ⠀ ⠀ I gotchu!⠀ ⠀ #beautycontentcoach⠀ #growonthegram (at Washington D.C.) https://www.instagram.com/p/CJcMfxVggo7/?igshid=1ab35cvlfi2lb
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"I don't know what to post." I’ve been thinking about this phrase a lot over the past year, especially amid what we've gone through in 2020. There's an easier way to come up with post ideas. You *really* only need three simple steps. I've spent the past 18 months obsessing over how to make content EASY for beauty professionals ever since my program #BeautyContentPro launched in June 2019. Eighteen months refining, listening, refining some more, getting feedback....tweaking, studying, refining again. I'll be sharing a NEW way of making content SIMPLE on Monday,January 4th in a free workshop I've created. And you're invited! Grab your seat at 2021content.com 😉 Link in bio! #beautycontentcoach #growonthegram (at Washington D.C.) https://www.instagram.com/p/CJZ2p6oAP_K/?igshid=1h1i5rzf2xw2d
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If you’re a beauty pro who provides services, the MOST important content to post is.... ⠀ ⠀ ...Photos of your work!⠀ ⠀ When someone is looking on Instagram for beauty services to book, she wants to see clear and close-up photos of the services you provide. ⠀ ⠀ Another must-have is photos of your space or salon suite. ⠀ ⠀ Is your space welcoming, organized and comfortable? This matters a lot to your potential clients! ⠀ ⠀ Swipe through to see more tips for your content. ⠀ ⠀ Tap the bookmark icon to save this for handy reference 😉⠀ ⠀ _____________________⠀ At @beautycontentstudio, I help beauty pros create content calendars to grow their business! ⠀ ⠀ Click the link in my bio to download your free content planner with 8 pages of cheat sheets on how to plan your posts and create a content calendar.⠀ ⠀ #beautycontentpro #beautycontentcoach⠀ (at Washington D.C.) https://www.instagram.com/p/CITYy20gNu7/?igshid=1og257tub1yq3
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Your dream can STILL happen. I’ve heard so many testimonies from our beauty community of new businesses that are THRIVING. God did it for them and God can do it for you, too! ⠀ This was on my heart to share with anyone who just launched your beauty business earlier this year.⠀ ⠀ Drop a 💗 in the comments if you launched your business in 2020. ⠀ ⠀ Or, you can tag a beauty business you know of that launched this year.⠀ ⠀ I'd love to send up a prayer for you to finish the year strong! I read every name during my prayer time. ⠀ ⠀ This year has been A LOT but I believe in my heart that we are going to end 2020 winning!⠀ ⠀ ⠀ ⠀ #GodsGotThis⠀ #2020isNOTcancelled⠀ (at Washington D.C.) https://www.instagram.com/p/CHdtdnbgfg9/?igshid=1n6khgcio7rok
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Sometimes I just want to reach through my phone and tell you:⠀ ⠀ 🗣 You CAN use content to grow your beauty business!⠀ ⠀ The first step is to be aware of and reframe what you're telling yourself about content. ⠀ ⠀ A lot of what's holding your back is just in your head!⠀ ⠀ Be honest, which one of these four phrases have you said to yourself? Comment 1, 2, 3, or 4 👇🏽⠀ ⠀ I'm happy to answer any questions you have about using content to grow your business. ⠀ ⠀ I'll be online today to chat in the comments if you have questions. ⠀ ⠀ Leave them below and I'll personally respond today!👇🏽⠀ ⠀ #beautymarketing⠀ #BeautyContentPro (at Washington D.C.) https://www.instagram.com/p/CFei8y8gbVv/?igshid=123g6hl4c8vx2
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2020 is NOT canceled! ⠀ ⠀ If you’re planning to make the rest of the year the BEST of your year, drop a 🙌🏾 in the comments below. 👇🏽⠀ ⠀ I would love to pray for you and your business. I read every name form this post during my prayer time.⠀ ⠀ Let’s stay focused and finish strong! ⠀ ⠀ #beautymarketing⠀ #BeautyContentPro (at Washington D.C.) https://www.instagram.com/p/CFcy3oqgHQq/?igshid=1u171ufoxdsjs
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Who's ready to kick off September! At the beginning of the month, I encourage you to create your content calendar so you can be consistent with your posts.⠀ ⠀ Here are five post topics you should always include on your content calendars:⠀ ⠀ ▶️ 1. What are you promoting to generate revenue?⠀ ▶️ 2. What questions can you answer for your audience?⠀ ▶️ 3. What monthly themes and holidays are relevant?⠀ ▶️ 4. What trending topics are relevant for your niche?⠀ ▶️ 5. What beauty brands would you like to spotlight?⠀ ⠀ If you'd like help with your monthly content, enrollment is open for Beauty Content Pro!⠀ ⠀ SWIPE to see everything you'll get! Let me do your content research for you! ⠀ ⠀ Each month includes a done-for-you content calendar with a 30-day layout of the month and post prompts so you can simply fill-in-the-blanks. ⠀ ⠀ Visit beautycontentpro.com to sign up! Doors close tomorrow, September 2nd at midnight PT. ⠀ ⠀ #beautycontentpro⠀ #beautycontentcoach⠀ (at Washington D.C.) https://www.instagram.com/p/CEmWKufAkvv/?igshid=vv1996jsm0ib
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Throughout the quarantine and shift to all-things-virtual, there had been ONE word that God kept putting on my heart over and over again:⠀ ⠀ “Calendars.”⠀ ⠀ At first, I was thinking it was “content calendars” but I kept sensing there was more God was trying to get me to see. ⠀ ⠀ Then one day it hit me like a ton of bricks.⠀ ⠀ “Promotional calendars!” ⠀ ⠀ Some of you may not know this...but my undergrad degree is in Retail Merchandising. I worked in corporate retail at Macy's and Ashley Stewart as a buyer and merchandiser for five years after college.⠀ ⠀ The nerd in me still loves planning sales events and tracking sales targets... so going forward, you’ll hear more from me about creating content calendars and online sales events that help you promote your beauty services, products, and offers. ⠀ ⠀ YES! 🙌🏾⠀ ⠀ I’ve been working a lot on my own brand messaging during this downtime. It’s been SO nice to hone in on this ONE thing I want to master and serve my audience with.⠀ ⠀ I’ve also discovered that many women don’t like to promote themselves. Well that ends tuh-day! 😉⠀ ⠀ Tell me, what have you learned about your beauty business during quarantine? Is anyone else sensing a shift in your brand or message?⠀ (at Washington D.C.) https://www.instagram.com/p/CEeI8Eggh1q/?igshid=wqgzbzcjq7nv
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Happy Friday friends! Just wanted to share some feedback from our beauty community over on Facebook! ⠀ ⠀ Click the link in my bio to join us in The Beauty Content Club Facebook group. This group is very active and we genuinely support each other!⠀ ⠀ Link in bio 💗⠀ ⠀ #BeautyContentCoach⠀⠀ #BeautyContentStudio (at Washington D.C.) https://www.instagram.com/p/CEbvSDLgR2_/?igshid=tl8r7mdixswv
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Quick question: Has your time spent listening to podcasts increased, decreased, or remained the same since the pandemic began? ⠀ ⠀ Pretty please share below. 👇🏾 I'm trying to see something. ⠀ (at Washington D.C.) https://www.instagram.com/p/CD3mWXdg_SX/?igshid=2m2x0p7mk835
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I’m honored to join the illustrious Howard University as a speaker for their first-ever Black Womxn’s Digital Summit!⠀ ⠀ Swipe for details and tune in live this afternoon at 3:25 pm. ⠀ ⠀ Registration is free at www.chapel.howard.edu.⠀ ⠀ This year has shown us all the power and importance of digital literacy in our communities.⠀ ⠀ Back in April, I put up ONE post inviting my audience to a free series to show them how to create a digital product and set up a checkout page. ⠀ ⠀ I had 904 women sign up!⠀ ⠀ It’s such a blessing to be able to serve these women in jump-starting their digital strategy, especially because their salons, spas, beauty expos, and client events were completely shut down due to Covid-19.⠀ ⠀ Digital literacy and online marketing allow us to reimagine in-person beauty services in order to support our families, pay the mortgage, and keep pressing forward during these uncertain times.⠀ ⠀ I’m honored to speak on a topic I am SO passionate about with my @Howard1867 family! ⠀ ⠀ I would be so grateful if you tag a friend or share this post to your Stories! Thanks loves! 😘 #SayOurNames #HowardAlumni #HowardU Howard1867 (at Washington D.C.) https://www.instagram.com/p/CD1pNLigMXM/?igshid=4gjischnchm0
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One more thing: let’s always think about how we can get more out of our partnerships and promotions.⠀ ⠀ Beyoncé was the voice of Nala in the remake of “The Lion King” in 2019. ⠀ ⠀ But…*BUT!*…She ended up also:⠀ ⠀ ✔️1. Creating and singing lead vocals on the 2019 soundtrack⠀ ⠀ ✔️2. Directing and releasing a “companion film” (I’d never heard of a “companion film” before now, but okay…)⠀ ⠀ ✔️3. Having said “companion film” premiere on Disney’s exclusive streaming network⠀ ⠀ ✔️4. Creating a SECOND deluxe version of the soundtrack that was released last week⠀ ⠀ ….And we know there was more to this deal because I’ve seen Beyoncé and “Black Is King” ads all over my Spotify app and on my Roku. ⠀ ⠀ Keep this in mind the next time you’re creating content, a campaign, or a partnership for your business: How can you get more mileage from ONE promotion, program or partner while making it a win/win for everyone involved?⠀ ⠀ What other business lessons did you take away from “Black Is King?” ⠀ ⠀ I would love for you to share them in the comments! 👇🏾 (at Washington D.C.) https://www.instagram.com/p/CDeYd0NgOe-/?igshid=8wdbvhbyzied
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Swipe for a work hack I use ALL the time! ⠀ ⠀ Drop your most-used Emojis in the comments! 👇🏾 I use these almost every day: 🙌🏾🤷🏽♀️😉😘👀💗✊🏾⠀ ⠀ #WorldEmojiDay⠀ #BeautyContentCoach (at Washington D.C.) https://www.instagram.com/p/CCvdSmvgaTP/?igshid=2nqvmre26jmy
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It’s been a while so I’m hopping on the Gram to say heyyyy y’all!⠀ ⠀ I’m Nicole and I help beauty industry professionals discover their purpose in beauty so they can create meaningful content that grows their business online.⠀ ⠀ I created the Purpose In Beauty® series two and a half years ago after hearing so many women say to me, “Nicole, I don’t know what to post on social media.”⠀ ⠀ Even after I would share tips, strategies, apps, and alllll the Instagram advice in the world… I discovered that to truly be successful using beauty content to GROW your business, you must be clear on:⠀ ⠀ ✔️ What you do⠀ ✔️ Who you serve⠀ ✔️ What makes you unique⠀ ⠀ It’s that simple! ⠀ ⠀ Purpose In Beauty® is my signature framework for helping beauty professionals create and grow a personal brand with content marketing. ⠀ ⠀ Prior to launching Beauty Content Studio® and the Purpose In Beauty® framework, I worked as an online beauty editor, retail advisor, and social media manager for some of the world’s largest beauty companies for over 10 years.⠀ ⠀ I was born and raised in Detroit after all four of my grandparents migrated there from Georgia and Arkansas (maternal side), and Missouri and Alabama (paternal side). So yes, that’s why I have a southern accent even though I’m from The D! ⠀ ⠀ I would love to get to know you! What do you do and where are you from? Share below! 👇🏾⠀ ⠀ #BeautyContentCoach⠀ #BeautyContentStudio (at Washington D.C.) https://www.instagram.com/p/CCs61wigtZE/?igshid=11rdeq270od8g
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Today, I'm joining a round-table discussion with Black founders in the beauty industry about how we move forward within the beauty community. ⠀ ⠀ Diversity, representation, capital and educational resources for Black beauty professionals are some of the topics we'll discuss. You are welcome to join us!⠀ ⠀ — Today, Wednesday, June 3⠀ — 8:00pm ET/ 7:00 pm CT ⠀ ⠀ Registration is totally free at www.privatelabelinsider.com/roundtable. ⠀ ⠀ ⠀ Thank you @beautybizexpert for putting this together! ⠀ ⠀ ⠀ Hosted by Melody Brockelman, founder of Private Label Insider⠀ ⠀ Panelists: ⠀ —@MerrellHollis, celebrity make up artist and co-founder of @luvanyabeauty ⠀ —@RobynHolistic, founder of Holistic Beauty group @holisticbeautygroup ⠀ —Yve-Car Momperousse, founder of @kreyolessence⠀ —Elizabeth Davis, founder of @shedavi ⠀ —Nicole Marie Melton, founder of @beautycontentstudio ⠀ —Mabel Frias, founder of @lunamagicbeauty ⠀ —Jeanell Darden, founder of @moisturelove ⠀ —Janice Fredericks, founder of @theretailgenius ⠀ ⠀ Register at www.privatelabelinsider.com/roundtable https://www.instagram.com/p/CA-tvGIAkLq/?igshid=1eidpx5lt990m
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Black women are resilient and we will build up our communities, together. Please visit the link in my bio at beautycontentstudio.com/help to share your story or submission.⠀ ⠀ If you would like to request prayer, please drop a 💗 in the comments. 👇🏽 I read each and every name during my prayer time.⠀ (at Washington D.C.) https://www.instagram.com/p/CA6ZTzigZHM/?igshid=6b7js22odwrb
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