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How Attractive Is Your Packaging Design?

“You can’t judge a book by its cover.” A saying that your parents taught you so that you don’t assume something is good or bad just from the way it looks. Well, we’re here to tell you otherwise. It’s all about appearance and presentation when it comes to promoting your product. Packaging design is key!

 Creative Design

Whether you design the wrapper for a delicious chocolate bar or the shape of the delivery box you want to put your products in, presentation is essential. Creative packaging designs play a huge role in the marketing industry. Grabbing the attention of the consumer isn’t a walk in the park. There are a lot of competitors out there, and each one has its own product to promote. That’s where your product should step up and steal the spotlight!

Believe us, it won’t be as easy as it sounds. Stealing the spotlight means you have to promote, create an extraordinary packaging design, and market your product at scale. However, sometimes too much is just overdoing it. Simple designs might be a good idea but they won’t last that long in today’s vast market.

                                       “It’s a jungle out there!”

Your creative package design should be something in between. Not too complex that it will give the person color blindness just by looking at it, nor too simple that it won’t even have the pleasure of an eye glance. Told you it wasn’t easy.

Think Outside the Box (Get It?)

Normally, your intuition and vision for your product won’t be affected by what people say or do. It all depends on your decision in the end. If you want the design of your package to be loud and full of colors then go for it. Although remember the point of package design is to have people consider buying your product first.

Looking for an original design for your product packaging is so hard these days seeing that all the good ideas have been taken. However, you can still stick to the basics. Designing mockups and creating prototypes is an excellent way to start experimenting with your product. Nevertheless, the most important part of your packaging design is determining the color you want your product to be known for.

 Seeing that most high-ranked products like Pepsi and Coca-Cola have already dominated the main colors in the universe, it seems that there aren’t any colors left to choose from. Never fear, because mixing it up and having more than one color involved in your product will definitely set you apart. Therefore, the options for package design are almost endless.

Stick to the Basics of Package Design

A study shows that 90% of consumers make judgments on the spot within 60–90 seconds of seeing a product. Therefore, making your product attractive and appealing is the main target for scoring those few seconds of glorious consumer purchase. That’s why it’s very important to have your product colored with the right design and presented in the most attractive way possible.

Furthermore, some color theories explain that colors trigger feelings and resemble certain earth elements that will send a message to the consumer at first glance. For instance, the color yellow is most commonly used for food products, it basically triggers the feeling of hunger. On the other hand, blue and suppress appetite and aren’t very popular on food products. Also, black resembles luxury, red triggers emotion, and the list goes on.

Sticking to these color basics can really help your package design process.

It’s Not All About Color

Sure, color plays a huge part f your creative design for your package but there are other factors that you need to consider as well.

 First of all, the logo and content on your package need to be clear and simple enough for the consumer to recognize. Your audience needs to instantly know what your product provides because they aren’t going to waste time and read the instructions.

Secondly, your packaging should be practical and easy to handle. For instance, ketchup bottles are very simple and practical which makes them easy to squeeze when poring ketchup on the side. Your packaging should be very convenient that makes the consumers want more.

And finally, the authenticity and honesty behind your brand. Your product provides a certain taste, flavor, productive value, or whatever it’s intended value is, should always be true. If your product doesn’t deliver then you’re going to lose a lot of customers in the process.

Even if you have the best design in the market, and people are purchasing your product just by looking at it, it still won’t maintain continued profitability. Your product still needs to deliver a clear message, practicality, and authenticity to keep succeeding.

That’s a Wrap!

In conclusion, your package design is basically the most important part of obtaining a high-rank reputation in the market. However, you still need to consider all the other factors as well when designing your package.

You could also leave it to us at maxart and let us create your exquisitely designed packaging. After all, we are a creative design agency. Leave to us!

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Things to Avoid When Building Your Brand

Nothing beats a good old brainstorming session to determine the direction of your brand. Which colors will you use? What type of packaging should be involved? Where to get the best designing team in the country, and will the brand identity embody the true value of the company? All that and much more to think about. You need to have all your branding and logo design settled so that you can implement that marketing plan you’ve been organizing and start making money.

The Art of Branding

Branding and coming up with your brand identity isn’t as easy as it looks. You can rely on your own creativity and knowledge or on branding agencies to create your logo design in Dubai. However, implementing the basic branding rules and techniques won’t guarantee you the success you want for your business. Here are some challenges you might encounter when building your brand identity.

Where You Might Go Wrong

You can’t always be perfect; mistakes are going to be made and it’s completely normal. That’s why we’re going to list some of the common mistakes made when branding, just to give you a head start:

1. Wrong Face, Wrong Body

If you get the logo right the first time, then you’re going to avoid a lot of complications that might appear along the way. This part is very crucial because it represents the face of your brand and company, which is complicated to change over time especially if you want your brand to have good recall.

 Be patient for the logo design and creation will come to you, or to the designer you hired to come up with it. It might take weeks, months, or even years, be patient. You have to give it time; otherwise, you’ll spend your career dealing with an ugly and cringy brand logo.

2. Too Humble

Be Loud! Speak your mind and let the people know what you’re up to. Embrace the greatness of the brand that’s yet to come. Being humble and assuming that your brand will reach your audience logically isn’t going to do you good. Snatch the spotlight and let them hear your voice.

Be original when it comes to addressing the audience and enlighten them about your business and what you have to offer. Try not to imitate your competitors because people can smell copycats from a mile away, thanks to the internet.

3. Stepping on the Originals

We live in a world where social media platforms and online browsing is the ultimate trend provider of the century. Nothing trendy can slip under the noses of these amazing platforms. That’s why it’s always a good idea to take a look and see what’s hot and what’s not. There are no bad ideas, only horrible ones!

 Don’t get us wrong your idea for an upside-down burger mixed with a milkshake logo is really good. We just recommend that you do some digging and see if your idea is something your audience would admire.

4. Where’s the Audience

The whole point of a musical concert is the energy and screaming fans waiting for the artist to fall off the stage for a crowd surf. Don’t worry, you don’t have to do that! The point of growing your brand is reaching as many followers as you can. To do that you need to be engaging and socially active on media platforms.

 Get to posting those incredible posts, polls, stories, and promo videos that will definitely have you connecting with your audience and pushing your brand awareness.

5. Consistent Rather Than Original

Mass production and providing services at scale is a huge deal for your business. However, the one thing that most entrepreneurs ignore when trying to reach high profits is the brand guidelines.

Don’t lose sight of your original goal. Remember when you swore that you will only provide the best burgers in the country? You will obtain the best juicy fresh meat and cheese in the market. Those were your brand guidelines that your business represented.

6. Ignoring Bad Feedback

Not everyone will consider your brand the ultimate product or service that has ever been provided. You will get those negative comments and reviews that might seriously damage the reputation of your business.

 Ignoring these comments and bad feedback, or removing the comment and review section isn’t going to make them disappear. You need to face these opinions and fix them by addressing your audience and finding ways to make them happy. Of course, you can’t make everyone happy but engaging with the public will create trust and loyalty towards your brand.

All in All

Things aren’t always as you expect them to be. When building your brand, it’s not going to be all downhill easy - it’s more like an uphill battle. You’re going to face some problems and deal with negative feedback because that’s how it is when creating your brand identity. Just keep in mind these few mistakes and try to avoid them.

If you ever want the professionals to handle your branding, marketing, and advertising process, then let maxart handle the dirty work. We provide only the utmost success for all our clients.

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Does It Depend on The Pilot or The Video Editor?

We live in a world where all aspects of our lives have changed. Promoting your business through the usual marketing and advertising techniques doesn’t quite cut it anymore. Eating your lunch with a spoon at the lunch table is just plain preposterous now. Scratch that last part, you should eat your food at the lunch table. However, everything around us has changed, and the usual is a thing of the past.

It’s the Age of Drones

As humans, we always require more. Every time we succeed in something, whether it’s our business’s marketing strategy, branding and promotional statistics, or even gaining positive reviews, we always want more.

When it comes to promotional filming, a simple well-directed brand advertising video isn’t what we’re looking for anymore. Drones and professional drone filming are now the way to go. That sky-high viewpoint is exactly what this world needs as a marketing tactic.

Professional Drone Filming

Gliding in the skies and soaring above the city is a spectacular and breathtaking experience, and that’s just when you’re traveling by plane. Imagine if you were the pilot of your own flying journey?

Drones are now a modern trend for everyone. Even people who are not into the marketing and advertising industry just want to have fun with their flying drones. It’s a new opportunity for people to experience gliding and flying in the skies with minimum risks than flying a real plane. Nevertheless, it’s required in most countries to have a certified license to even fly a drone in the country. So, if you want to get a drone you need to at least stick to the rules of drone flying, especially in Dubai.

Moving forward to the more professional aspect of drone flying is the professional advertising and marketing filming. With cameras installed to drones, the filming crew can now use this technology to take better shots from different angles and from viewpoints that were never possible to reach. This gadget has truly given promotional filming new heights and possibilities to experiment in.

Of course, with more drone pilots implementing this marketing strategy and using their drones to create outstanding advertising content, the skies have become crowded. That’s why only the professionals prosper in this field and not everyone can Ace the skies.

The After Effect

After a long week of filming and taking all the necessary shots for that branding video you’ve been working on, it’s all up to the videographers now to complete your masterpiece. The process of film making or video content creating is not just taking those glorious shots, you still have to connect the pieces together through editing. It’s not over till the fat lady sings!

Having a professional team of video editors and videographers can go a long way in the drone filming industry. You need all of those negatives you’ve covered in your filming session to be generated into well-organized content. And having the right video editors to do the job will provide exceptional results.

Video editing is not just linking or merging negatives together, some video effects and visual alterations are required to bring forth a final masterpiece. With automated video softwares, editors are now able to correct any mistakes in shots and make adjustments to the negatives that save time rather than filming it all over again. They can also add different eye-catching visual effects and adjust coloring and brightness in a way that suits the brand's identity and the business’s vision.

Who Holds the Power?

You might have figured this out by now, but if you haven’t, we can still clear things up a bit. The question that this article is based on Is “Does it depend on the pilot or the video editor?”

As we mentioned before, both of these factors play a huge part in the filmmaking process. The entire marketing and advertising strategy requires these two to work hand in hand. However, in our experience, I’ve seen video editors create outstanding video content with low-quality pictures and videos taken from unprofessional photographers. Some of them even from novice drone filming operators.

Although, it’s possible to have a professional drone filming operator and regular video editor to just put the pieces together. Indeed, you will have a great advertising video project but it still isn’t as good as the one with those extra visual effects and edits.

That’s a Wrap!

Drone filming is a revolutionary modern technique in the marketing and advertising field. With this marvelous gadget, promotional videos have become more appealing and tastier. Even though we stated that a professional video editor might be more important than a drone pilot, you still need both to provide exceptional content. And if you ever need to create outstanding videos just let us at maxart take over your drone filming and promotional video creation. We are the Aces of the sky.

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Our many years of experience in the printing industry allows us to see and resolve problems, even before they show, quickly and efficiently in order to save your precious time and money. We also carry out high-quality publications according to the specifications of international standards.

When it comes to providing the best image and expressing what truly needs to be revealed, it’s all about putting your trust in the right people. Our professional team is more than qualified to take on the challenges and deliver your desired results.

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maxart makes it simple for you to navigate the ever-changing world of Digital Marketing. We create effective marketing plans – from tried and tested techniques – and execute them flawlessly. This means more conversions and business for you!

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maxart‘s Social Media Management team will help you develop an effective Social Media Strategy that stays true to your brand. We focus on the essence of your products/brands to create engaging, community-building, and artful content for your growing network/audience.

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Our mobile apps are built with the customer’s needs in mind. maxart is delivering high-performing and user-friendly mobile applications for various businesses with millions of users globally. Our professional team of app developers have a great record in turning out complex projects in a timely manner.

maxart gives you complete control of your application designs and functions, and provides you with the full flexibility to make any modifications to the application according to your desire and the needs of your customers.

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Investing on your brand’s online presence is an important step to reach out to your target audience. We collaborate with you to design, develop and launch the perfect website for your brand. We keep in mind your vision, target audience, and overall vibe to bring to life an online presence that reflects your core values.

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maxart offers an extensive range of Videography Services that can be tailored to your brand’s needs. From Event Coverage, Motion Graphics, Corporate Videos, Commercials/ Advertisements, to Drone Filming and many more, maxart delivers the best video content for your business.

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maxart is the Authority in Creative Design

We keep our eyes on the trend.

We use the latest in design software’s and technology.

We have a highly dedicated and creative team of professional designers that live and breathe art!

We collaborate closely with you to bring life to your ideas!

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The Brand Is So Important

Branding plays an important role in establishing your business. It is the first thing clients would notice and it helps if you have a brand that leaves a definite mark. To build a lasting relationship with your customers, you have to develop a brand that is easy to remember yet visually pleasing. To top it all off, It would also have to embody your business’ vision.

maxart helps your business create a brand that is instantly recognizable and full of unique attitude!