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Navigating the World of Online Reputation Management

If people like you, they will listen to you, but if they trust you, they will do business with you.

Online Reputation Management (ORM) is a multi-faceted approach that businesses engage in, to establish and maintain a positive perception of their brand and to prevent and resolve any issues that might aim to hamper brand reputation. Online presence in today’s digital age is critical to connect to consumers as it is the most sought-after business channel these days. Building credibility, trust and a solid market position requires consistent effort and ORM strategies are a key towards taking these steps in a powerful brand-building exercise. Simultaneously, eliminating negative impact is the other, rather more proactive side of the ORM coin. Both need equal attention and persistent work. Let’s explore how.

Do’s

1. Generate high quality content

Well researched niche content is key to attract visitors who turn to potential customers. Build infographics, videos, blog posts on your brand website that have updated information. Choose a tone of voice or a brand voice keeping your target audience in mind. Be it casual, respectful, encouraging, assertive, humble or bold, remember to integrate your brand’s mission in your content while doing so and communicate it effectively to your readers. Consistency and commonality in your advertising content can take you a long way.

2. Media

Featuring your brand through paid media is another way to engage and expand loyal customer base. Social media ads, Google ads or promotions by influencers land you in highly relevant locations and increase visibility. Shared media viz. any content that is posted about your brand on social media platforms, either by you or by someone else, is highly impactful too. Be watchful of unfavorable feedback, complaints or low ratings. Address them immediately to ensure damage control before they hurt the brand. Add a dash of humor, respond appropriately and convert negative publicity in your favor to improve brand image. Allen Solly pulled this off recently when a user informed them of a billboard typo. Their social media managers turned this around with a hilarious reply and netizens couldn’t help hurting their bellies with a hearty laugh, all in favor of the brand!

3. SEO

Applying best SEO practices is crucial to online reputation management. Using targeted keywords in title tags, meta descriptions and H1 tags and building backlinks helps improve visibility. Additionally, you can pen guest posts on related topics on other websites from the industry. Use Google Analytics to identify branded keywords that will have maximum impact and reach.

4. Encourage positive reviews

Positive feedback can be a huge boost to your business. Encourage happy customers to leave a great review. Promote positive content like testimonials prominently on your website. Share these positive reviews further on your social media handles and give a big shout out to your reviewer. Any sort of organic coverage i.e. the one that happens without any intervention on your part is a positive sentiment that must reach a larger audience.

5. Conduct regular online reputation audits

Make it a regular exercise to find out how customers are viewing and talking about your brand. Manage a Google Business Profile and review it in an incognito browser window. Study the results appearing on page one and see the sites that you can control like social media platforms, as also third-party sites that you cannot control. Search how online communities and review sites are portraying your brand. Put the right people in charge of the right channels and have appropriate response templates (e.g. responses to emotional or unfavorable reviews, thank you testimonials etc.) ready for FAQ’s or to handle negative comments.

Don’t’s

1. Do not ignore feedback

No brand is spared from negative feedback once in a while. Be prepared for and to deal with it. Neutralize negative comments by responding in a playful tone, fixing any genuine bugs if pointed out and by owning up to any discrepancies. If ignored, such stories can quickly turn into a reputation nightmare.

1. Do not delete any unfavorable comments

Deleting the voice of those who are not in favor can further tarnish your brand’s image. Trust will eventually erode and you will lose out on your fan base. Use such trolls to address underlying issues and fix them.

3. Do not post explosive content

Controversial and offensive content can come back to haunt you. Rather, engage in inclusive communication through your posts to which your target audience can relate. ORM is all about a true connect to build a loyal customer bank.

4. Never engage in online squabbles

Best way to attract the wrong attention! Indulging in arguments online can quickly escalate into a disaster for the brand and can badly hamper its image.

Effective strategies for monitoring, responding to, and mitigating online reputation risks and challenges

Use effective social media monitoring tools like Google Alerts to get notifications as soon as your brand name pops up online.

Social Media Listening Tools help you analyze brand mentions on social media platforms. Listen and Act!

Analyze the collected data track down potential issues, if any.

Develop a prompt and apt response mechanism and nip potential threats in the bud.

Proactive steps towards mitigating negative content is most crucial in ORM for one negative review or a troll can spiral into a viral nightmare and render all constructive efforts taken earlier, futile.

Learn from competitors. Keep a hawk’s eye on their ORM strategies; learn to differentiate your brand from them!

Lest we forget – It takes 20 years to build a reputation but five minutes to ruin it. If you think about that, you'll do things differently - Warren Buffett.

Image Courtesy: Google

[dsouzacarlton]

Navigating the World of Online Reputation Management

If people like you, they will listen to you, but if they trust you, they will do business with you.

Online Reputation Management (ORM) is a multi-faceted approach that businesses engage in, to establish and maintain a positive perception of their brand and to prevent and resolve any issues that might aim to hamper brand reputation. Online presence in today’s digital age is critical to connect to consumers as it is the most sought-after business channel these days. Building credibility, trust and a solid market position requires consistent effort and ORM strategies are a key towards taking these steps in a powerful brand-building exercise. Simultaneously, eliminating negative impact is the other, rather more proactive side of the ORM coin. Both need equal attention and persistent work. Let’s explore how.

Do’s

Generate high quality content

Well researched niche content is key to attract visitors who turn to potential customers. Build infographics, videos, blog posts on your brand website that have updated information. Choose a tone of voice or a brand voice keeping your target audience in mind. Be it casual, respectful, encouraging, assertive, humble or bold, remember to integrate your brand’s mission in your content while doing so and communicate it effectively to your readers. Consistency and commonality in your advertising content can take you a long way.

Media

Featuring your brand through paid media is another way to engage and expand loyal customer base. Social media ads, Google ads or promotions by influencers land you in highly relevant locations and increase visibility. Shared media viz. any content that is posted about your brand on social media platforms, either by you or by someone else, is highly impactful too. Be watchful of unfavorable feedback, complaints or low ratings. Address them immediately to ensure damage control before they hurt the brand. Add a dash of humor, respond appropriately and convert negative publicity in your favor to improve brand image. Allen Solly pulled this off recently when a user informed them of a billboard typo. Their social media managers turned this around with a hilarious reply and netizens couldn’t help hurting their bellies with a hearty laugh, all in favor of the brand!

SEO - Search Engine Optimisation

Applying best SEO practices is crucial to online reputation management. Using targeted keywords in title tags, meta descriptions and H1 tags and building backlinks helps improve visibility. Additionally, you can pen guest posts on related topics on other websites from the industry. Use Google Analytics to identify branded keywords that will have maximum impact and reach.

Encourage positive reviews

Positive feedback can be a huge boost to your business. Encourage happy customers to leave a great review. Promote positive content like testimonials prominently on your website. Share these positive reviews further on your social media handles and give a big shout out to your reviewer. Any sort of organic coverage i.e. the one that happens without any intervention on your part is a positive sentiment that must reach a larger audience.

Conduct regular online reputation audits

Make it a regular exercise to find out how customers are viewing and talking about your brand. Manage a Google Business Profile and review it in an incognito browser window. Study the results appearing on page one and see the sites that you can control like social media platforms, as also third-party sites that you cannot control. Search how online communities and review sites are portraying your brand. Put the right people in charge of the right channels and have appropriate response templates (e.g. responses to emotional or unfavorable reviews, thank you testimonials etc.) ready for FAQ’s or to handle negative comments.

Don't

Do not ignore feedback

No brand is spared from negative feedback once in a while. Be prepared for and to deal with it. Neutralize negative comments by responding in a playful tone, fixing any genuine bugs if pointed out and by owning up to any discrepancies. If ignored, such stories can quickly turn into a reputation nightmare.

Do not delete any unfavorable comments

Deleting the voice of those who are not in favor can further tarnish your brand’s image. Trust will eventually erode and you will lose out on your fan base. Use such trolls to address underlying issues and fix them.

Do not post explosive content

Controversial and offensive content can come back to haunt you. Rather, engage in inclusive communication through your posts to which your target audience can relate. ORM is all about a true connect to build a loyal customer bank.

Never engage in online squabbles

Best way to attract the wrong attention! Indulging in arguments online can quickly escalate into a disaster for the brand and can badly hamper its image.

Effective strategies for monitoring, responding to, and mitigating online reputation risks and challenges

Use effective social media monitoring tools like Google Alerts to get notifications as soon as your brand name pops up online.

Social Media Listening Tools help you analyze brand mentions on social media platforms. Listen and Act!

Analyze the collected data track down potential issues, if any.

Develop a prompt and apt response mechanism and nip potential threats in the bud.

Proactive steps towards mitigating negative content is most crucial in ORM for one negative review or a troll can spiral into a viral nightmare and render all constructive efforts taken earlier, futile.

Learn from competitors. Keep a hawk’s eye on their ORM strategies; learn to differentiate your brand from them!

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Transforming Project Management with zymmr

Experience a new standard in project management with zymmr, the intelligent, flexible, and cost-effective platform designed to simplify your workflow and maximize efficiency. With cutting-edge AI technology and user-friendly features, zymmr empowers teams to collaborate seamlessly and achieve their goals with ease.

Intelligent Project Management Made Easy

Say goodbye to outdated project management systems and hello to zymmr's intelligent approach. With advanced AI and ML capabilities, zymmr delivers insights that go beyond the surface, empowering you to make smarter decisions and execute projects more efficiently.

Cutting-Edge Technology for Today's Challenges

In a world that's constantly evolving, you need tools that can keep up. zymmr offers cutting-edge features and capabilities that give you a competitive edge. From agile planning to resource management, zymmr has everything you need to stay ahead of the curve.

Agile Planning Made Simple

Whether you're following Scrum, Kanban, or another agile framework, zymmr has you covered. Plan sprints, estimate stories, and track progress with ease. With zymmr, agile planning has never been simpler.

Flexibility to Fit Your Needs Every business is unique, and zymmr understands that. With flexible deployment options, you can choose the solution that works best for you. Whether you're a small startup or a large enterprise, zymmr scales with you.

Cost-Effective Solutions That Deliver Results

We know that budgets are tight, so we're proud to offer zymmr's cost-effective solutions. With all the features you need included, you can save time and money while still achieving your project management goals.

Partner with Us for Success

As an official partner for zymmr, we're here to help you unlock the full potential of this powerful platform. Together, we can transform your project management processes and drive success for your business.

Ready to take your projects to the next level? Contact us today to learn more about zymmr with the official zymmr partner Amrut Software.

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Demystifying Cloud Migration: Tips and Best Practices

What is Cloud Migration?Businesses across industries are accelerating their digital transformation initiatives where ‘The Cloud’ plays a critical role. In other words, they are moving digital business operations into the cloud which involves moving them from a physical office to a virtual one. Be it applications, your company’s database or your workloads, organizations are constantly trying to gauge the benefits of cloud migration given the ever-changing dynamics of the business eco-systems. Cloud migration however can attract hefty budgets and can be mind-boggling or at times, even intimidating. Harnessing the power of the cloud can be a major game changer for your company if you successfully unlock its right implementation. Overcoming its complexities and challenges needs demystifying the concept and its eventual process. Here are a few tips on how.

Demystifying cloud migration

1. Plan for migration with specific objectives and goals

Why do you want to migrate? Cost-cutting solutions, improved agility and a higher scalability rank at the top when assessed as to why companies look at migrating as a need. Set clear objectives that will help give wings to your vision.

2. Make an assessment of the current workload

Assess your existing infrastructure and other operations such as your routine machine data generated. Such exhaustive inventory of technologies, applications, number of users etc. is crucial data while planning the move. Full-stack clarity can provide greater detail during cloud migration planning. This in turn, helps you assess the magnitude of cloud transformation. Machine data analytics and metrics will also assist you at a later date to cross-reference your before and after scenarios.

3. Evaluate application performance

Base resources that run your applications like network, disk, storage etc., whether hosted on-site on later on cloud, need constant monitoring for understanding the overall health of your system. Collating and reviewing this information beforehand gives you a deeper insight once migration to the cloud has been accomplished. It helps review your over or under-performance in the new environment.

4. Validate and choose the right provider

Security of your applications and keeping your data safe and secure or in short, cloud security, is of prime importance during and after cloud migration. You can rely on machine data analytics that helps diagnose potential threats and vulnerabilities. Security threats like phishing, exfiltration or gaps like false positives, if detected, can be treated on-site, multi-cloud or in a hybrid cloud milieu too and can be carried forward into your cloud computing destination. Once this is accomplished, do take into account factors like compliance, data residency and support system offered while choosing the service provider. It will help to adhere to the ‘4Rs’ strategy - Re-Host, Re-Platform, Re-Factor and Replace.

5. Chalk out a migration strategy

Companies resort to ‘lift and shift’ approach as it seems faster and cost-cutting. However, failing to rationalize and modernize your application portfolio will lead to eventually losing out on cloud capabilities. Redundant applications that get migrated can lead to humongous data volume on the cloud, both difficult to manage and cost-elevating. Have some Key Performance Indicators (KPIs) ready before you embark on the initiative. Be it scalability or flexibility that your company is aiming; make sure to evaluate your KPIs at regular intervals so ensure that the migration process has eventually made things better.

6. Begin small and then scale

Start small with low-risk applications or workloads to be able to fully explore the cloud-native features and its benefits. This will ensure that you gain enough experience with the cloud platform and will help you tackle challenges, if any, along the way. Redefine migration strategies accordingly based on this gained knowledge and smoothly handle complex migrations when you take bigger leaps later.

7. Optimize monitoring workloads

Data analytics and streaming signals generate valuable information about your users and stakeholders and they help you analyze customer behavior. Thanks to cloud technology, intercepting and acting on these crucial inputs gives you real-time insights and helps you stay competitive. This in turn, can be quite transformative for your business.

8. Explore Multi-Cloud

Multi-cloud strategy has today taken hold with companies employing a mix of three or more public and private cloud solutions. Seemingly unthinkable a few years ago, this trend has gained momentum where running production workloads on multiple clouds helps companies reap optimal benefits of the cloud computing model. Ensure date portability and interoperability by employing a universal data collation strategy that offers exhaustive visibility across your application environments.

9. Consistent optimization and innovation

Have robust safety measures in place when you are planning a migration strategy for protection of sensitive data. Have monitoring and governance practices in place for effective surveillance of the cloud environment. Optimize your workloads and infrastructure for optimal performance and perform a review of your cloud ambience, cost metrics etc. to tap areas for improvement and innovation.

Lastly, remember that cloud migration is not a One-Size-Fits-All process! A strategic move to revolutionize your business, execute it with minimal disruption to ensure maximum benefits.

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Amrut Software: Your Partner for Seamless IT Solutions and Collaboration

In today's fast-paced digital world, finding the right technology partner is crucial for business success. Look no further than Amrut Software – your trusted ally in the ever-evolving realm of IT solutions and collaboration.

Established in 2004, Amrut Software has grown from humble beginnings to become a leading name in DevOps and IT Service Management consulting. Our journey has been fueled by a passion for innovation and a dedication to serving businesses of all sizes, from multinational corporations to local startups, across diverse industries like IT, finance, manufacturing, and more. With a branch in the UAE known as Amrut Software Trading LLC, we extend our reach to provide exceptional services tailored to the unique needs of our Middle Eastern clients. At Amrut Software Trading LLC, we understand that every business is unique, which is why we take a personalized approach to every project. Whether you're looking to streamline your operations, enhance your online presence, or implement cutting-edge collaboration tools, our team of experts is here to guide you every step of the way.

One of our proudest partnerships is with Atlassian, a global leader in project management software. As an Atlassian Solution Partner, we offer comprehensive support for all Atlassian Jira products, ensuring that your team has the tools they need to work smarter, not harder.

But our services don't stop there. We also specialize in digital commerce, helping businesses like yours thrive in the online marketplace. From website development to e-commerce optimization, we'll work tirelessly to help you achieve your digital goals.

At Amrut Software Trading LLC (UAE), we believe in building long-lasting relationships with our clients, based on trust, transparency, and mutual success. When you partner with us, you're not just getting a vendor – you're gaining a trusted advisor who is invested in your growth and success.

Ready to take your business to the next level? Contact Amrut Software Trading LLC (EMEA) today and let's embark on this journey together.

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Amrut Software: Your DevOps & ITSM Experts

Unlocking the Power of Agile: Learn how scaling agile methodologies can revolutionize your business, driving higher productivity, faster innovation, and a culture of adaptability. Discover key insights from experts who have studied successful agile transformations across industries. #AgileInnovation #BusinessTransformation #UnlockingPotential

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Elevating Developer Experience: 10 Strategies for Enhanced Productivity

Introduction:Developer experience is a critical factor in the success of software development projects. It encompasses the environment, tools, and support systems that enable developers to work efficiently and effectively. A positive developer experience not only boosts productivity but also contributes to job satisfaction, creativity, and innovation within the team.

Here are the ten strategies for improving developer experience in enterprise organizations. From selecting the right languages and frameworks to fostering a culture of innovation, each strategy is designed to empower developers and optimize their workflow.

1. Optimize Language and Framework Selection:

Choose languages and frameworks aligned with project needs and team proficiency to streamline development processes.

2. Provide Quality Developer Tools

Equip developers with top-notch IDEs, linters, and security tools to enhance coding efficiency and codebase security.

3. Prioritize Documentation

Maintain comprehensive documentation to aid code comprehension, accelerate onboarding, and ensure consistency across the team.

4. Minimize Cognitive Load

Reduce unnecessary meetings and promote asynchronous communication to enable uninterrupted focus on coding tasks.

5. Leverage AI Solutions

Integrate AI-powered tools for code completion, testing automation, and performance optimization to boost development speed and code quality.

6. Foster Innovation

Encourage experimentation and creativity to stimulate continuous learning and drive the evolution of development practices.

7. Implement Developer Playbooks

Establish standardized procedures and best practices to streamline workflows and promote consistency within the team.

8. Automate Repetitive Tasks

Implement automation for tasks like CI/CD pipelines and environment setup to free up developers' time for higher-value activities.

9. Empower with Autonomy

Set clear objectives while granting autonomy in execution to promote problem-solving and initiative among developers.

10. Encourage Growth

Facilitate continuous learning through mentorship programs, access to resources, and opportunities for skill development to nurture a culture of innovation and excellence.

By prioritizing developer experience through these strategies, enterprises can foster a conducive environment that maximizes productivity and supports business objectives effectively. Using these strategies, organizations can create an environment where developers thrive, leading to higher productivity and better outcomes for the business.