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ataswegianabroad · 3 years ago

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Alone Amongst the Gum Trees Part 4 - Digital News Report: Australia - A Murdoch Review

NOTE - this article has been migrated to Medium. As of 2021, A Taswegian Abroad will be closed down, and all of my writing will be published on my Medium profile.

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After seeing a significant public outcry to my story based on a response to Sally McManus on twitter - I recently spoke with the ABC on being an Aussie overseas and the challenges we’ve faced getting home. The failure once again of Morrison’s government to provide enough vaccines and a proper quarantine system (covered up by the Murdoch Press protection racket) is having real implications on everyday Australians.

I strongly believe that for this to change, the media needs to perform its function of holding both elected officials, and their peers in the press, accountable for such actions.

Until Australia has reestablished media fairness among the press, improved media literacy amongst its citizens, and have mostly removed the cancer of Murdoch’s News Corp dominating mainstream media, we will never break this cycle of government ineptitude, gaslighting, negligence, and outright corruption with little to almost zero accountability.

You don't need to look far for proof. The ones that immediately come to mind for me:

2020 Bushfires and consistent climate change denial - "I don't hold a hose mate"

Freedom of speech is threatened where internet comedians get arrested in their own homes for making jokes about a LNP Deputy Premier

Kate and the horrendous Christian Porter alleged rape case

The four stage plan to make a plan about having a plan for Covid, 18 months into the pandemic, with literally no dates or vaccination targets.

Back in March, I caught onto calls for a Murdoch Royal Commission by former prime minister Kevin Rudd, and since then I’ve been keeping a very sharp eye on the Australian media landscape.

Despite over 500,000 petition signatures and the ramping exposure by Rudd online (leading to a full senate enquiry), the Murdoch press is doing its best to discredit, misdirect, or, blatantly ignore the storm that’s brewing. A couple of major things have caught my attention since that date.

News Corp outlets are still consistently cowing their competitors at Nine, Seven, the ABC, and more into towing the pro-Coalition narrative THEY choose, or, risk facing character assassination. This applies to everyone who dares step out of line: reporters, ministers, producers, senators, editors, presenters, janitors… no one is safe.

This sort of behaviour and influence is not easy to show on graphs and charts, but if you read between the lines, you can see it. Let me show you.

The ABC Presents the Data

In April of 2021, the ABC published a fact-file article outlining the power of the Murdoch press - the first article from an at least somewhat reputable source addressing this that I’ve seen on this topic.

The biggest things I took from it are that despite there seeming to be a diverse ownership pool across many mediums, News Corp (Murdoch) newspapers significantly dominate the national market for print papers, and, have recently been crowned leaders of the #1 source of news for Australians: social media (via mostly viral, opinion, and video based content primarily from News.com.au and Sky News pages on Facebook and YouTube).

Remember this point - spoiler alert: it’s important.

At the recent senate enquiries, News Corp claims there is in fact diversity - focusing on different mediums such as online, social media, radio, television etc. available to represent “diversity”. This is response refers to medium diversity, and is quite frankly a misdirection based on a technicality to avoid the real question. Classic News Corp.

Rudd says “each story published online or broadcast over the airwaves finds its point of origin in a print story, often a Murdoch print story". The former PM is referring to content diversity where factual reporting reigns supreme, and different points of view are given equal time in the sun without the blurring of opinion and fact.

As Kevin likes to say: “pigs might fly”

While you might be thinking “so what? News Corp is strong in print and social, Nine is strong for television and online news, ABC is strong on radio and social, Seven is strong on radio and television etc” - I’d like to ask you a question: where then is the accountability for elected officials in the media?

The Murdoch press won’t say a word about the Coalition’s ever growing laundry list of corruption, negligence, ineptitude or incompetence, but if a Labor politician sneezes, they’re likely to be labelled a Covid super spreader on the front page of 15 national and state papers the next day.

How about this doozy from the Herald Sun in May 2021 after Dan Andrews quite literally broke his back and took medical leave:

I didn’t see one peep from the Murdoch reptiles about Morrison's three day actual disappearing act only last week after his bogus "AstraZeneca is OK for under 40’s / go to your GP” comments.

The key thing to point out here is that the news provider who ranks number one in Australia's largest news medium (social media) is a well known right wing protection racket that doesn’t show any signs of slowing down, and there's mountains of evidence that exists to prove they don’t play a fair game.

Let’s Go To the Numbers

To really drill down into how important online media control is, I found the Digital News Report: Australia 2021 (i.e “the report” for the rest of this article), recently published by the University of Canberra by way of the Reuters Digital News Report: 2021

Below I've outlined a number of key headers from the report, and more specifically tried to point out exactly where Murdoch and News Corp are exploiting and manipulating their way into control. The data shows us both what has been going on, and the direction it will likely continue in.

Having worked in digital marketing for the better part of the last four years, I couldn’t wait to dive into this data and explain just how much of a rort this all is for the sake of profit.

1: Local News

Replaced by Murdoch Sky News, Invests in Social Media

“For ‘hard news’ such as local politics, economy, crime and health, local news consumers continue to turn to traditional local news outlets, such as the newspaper or TV. However, for most other news and information, consumers are using internet search and other internet sites to get localised information.”

The report tells us that:

“2020 was a difficult year in Australian news sector, with news companies closing or suspended. This is in part a response to the COVID-19 pandemic, but it reflects a longer-term gradual decline in newspaper consumption that is replaced by online offerings”

So why did the BBC report in 2020 that Murdoch shuts 112 Australia print papers in major digital shift? CNN covered it too, as did the Guardian. I couldn’t find anything on a Murdoch owned site or outlet. That’s because Rupert is rolling out “Sky News Regional” to replace them all.

The report outlines:

“This year’s data highlights the important role of newspapers in generating a sense of community, particularly among older news consumers . Further, newspapers are perceived to be the best source of information about local government and politics, which is central to the functioning and accountability of local communities. It is important for industry and government to remember that the closure of a local newspaper not only leaves a gap in the provision of quality news, but also a loss of critical information that is connected to people’s sense of attachment to their community”

How on earth does one far-right Sydney run “news” channel represent hundreds of regional communities? Answer: It doesn’t - it’s designed to influence regional voters to think the way that suits the Murdoch press agenda.

2: Impartiality of News

Murdoch Cuts ABC Funding via Coalition, Ramps-Up Online Polarisation

The report tells us that��

“traditionally, values of independence, and impartiality — or ‘objectivity’ — have been central to journalism’s mission and deemed important to perceptions of trust in news. However, in the digital media environment, former demarcations between news, features, opinion, and advertising continue to blur.

“News audiences are becoming more polarised and are increasingly attracted to news brands that offer partisan perspectives.”

What you’re seeing here is that while the data reveals a strong desire for news outlets to attempt fairness, balance, and an impartial approach to reporting - the demographics more likely to use social media (the medium that Murdoch now leads, mostly containing Millennials and Gen Z) are less supportive of impartiality, neutrality and giving equal time. More on this in Part 8.

On the flip side:

"news consumers who prefer impartiality are much more likely to say they distrust news on social media.”

“Both the 2020 and 2021 data highlight that these traditional journalism ideals are more strongly supported by older generations and those who use traditional sources of news."

You need not look further than the blatant defunding of the ABC to see how the Murdoch Cancer continues to take over.

So, if the majority of Australians believe the ABC is impartial and does a “good job”, why has the ABC had $783m in funding cut since 2014 by the Coalition government?

Seems to suit the Murdoch agenda pretty nicely.

3: News Representation

Low Media Literacy in Under-Represented Demographics

“Importantly, a large proportion of Australians say they don’t know if the amount of media coverage of ‘people like them’ is sufficient or fair. Those who have low education are much more likely to say they don’t know. This indicates a lack of engagement and adequate media literacy to identify misrepresentation and bias in the news.

“Combined with a lack of awareness about misinformation, lower interest in and consumption of news, these findings confirm the ongoing need for targeted media literacy interventions"

The only way the public can push back against misinformation is by knowing they’re witnessing it first hand. That does not suit what Murdoch is selling.

Misinformation breeds confusion, smoke and mirrors, and is aided by political spin, gaslighting and stone throwing to keep people moderately confused and ultimately giving up on understanding the “truth”, or, deciding their own convenient version of truth.

The closure of the Australian Alternative Press due to revoked funding by Nine and News Corp in 2020 should be enough to tell you the media landscape is gravitating consistently to the right.

4: News Access

People Losing Interest, Murdoch Keeps the Elderly Onside

As traditional mediums (television, radio, and print) are on the decline, social media and online news is on the rise with the aid of mobile device popularity (45% of Australians preferred news devices).

It's not a surprise to learn that during COVID-19, older Australians have increasingly turned to social media platforms to get news.

“The percentage of 75+ who use social media as their main source of news has more than tripled in two years from 3% to 10%. Among this age group, social media is now comparable to print use.” the report states.

While it’s hard to point this as a direct plot by News Corp, this is still great news for Murdoch. All News Corp had to do was weaken the traditional mediums that aren’t making them as much money, and push the audience toward social media. It worked.

75+ votes still count, and they are more likely to click the “clickbait” articles to make News Corp that sweet, sweet ad platform revenue.

5: Emerging New Habits

Murdoch Funds the Fuel for the Fire

Despite people being somewhat varied on their social media usage for news specifically, the important statistic here is that more than half of Australians consume news videos.

The below statistics from the ABC should set alarm bells screaming. To put it plainly:

More people on social media than ever before

Murdoch ramps up social media content (Facebook posts / videos & YouTube videos mainly), then mega-funds paid advertising on said content

Drives subscribers and views through the roof

Overtakes ABC (yes, the one he’s got his politician friends/puppets actively defunding)

Don’t believe me? See for yourself.

The ABC outlines that:

“Fact Check has analysed audience data for media accounts on what Canberra University found were the two most popular platforms: Facebook (used by 39 per cent of news consumers ) and YouTube (21 per cent).”

“Data from the analytics site Social Blade shows that Sky News Australia's YouTube channel had more than a million subscribers at the start of 2021, having doubled its following in just six months. Its subscriber base began to pull ahead of Channel 7 and Channel 9 from mid-2020, and by March 2021 Sky had overtaken ABC News”

The University of Canberra report aligns to these trends, and summaries that:

“Australian news consumers are accessing news online from a diverse range of sources including news videos, podcast apps, and numerous social media platforms alongside traditional branded news websites.”

“Although social (media) is the most common main pathway to news online it is common for consumers on Facebook, Twitter, YouTube and Instagram to say they mostly see news incidentally while they are on those platforms for other reasons.”

6: Trust and Misinformation

Rupert’s Bread & Butter

“Tackling disinformation and misinformation is complex and won’t be solved by platforms alone. Responsibility must be shared across governments, digital platforms, users, news media and society to make sure Australians can access accurate and reliable news and information online, while ensuring rights to freedom of expression are protected.”

Creina Chapman, Deputy Chair, Australian Communications and Media Authority

This in part ties back to my earlier points in part 3 regarding media literacy - the report indicates that trust remains high where people use both multiple mediums AND multiple sources for news. This is further compounded by the evidence that low educated readers are less likely to know they’ve encountered misinformation.

The report confirms this by indicating:

“The differences between high and low educated Australian consumers in relation to concern about COVID-19 misinformation and their ability to discern it, points to an ongoing need to boost media and information literacy among socio-economically disadvantaged groups in Australia”

The ABC and SBS still continue to be the most trusted brands, however, it needs to be highlighted that “Local or Regional Newspaper” comes in third (62% trustworthy) - the vast majority of which Murdoch owns.

In 2020, survey participants were most concerned about Australian governments and politicians being sources of general misinformation (35%), followed by activists or activist groups (20%).

Despite this, 2021 shows that trust in news has increased in 2021 (43%), rebounding off trust associated with COVID-19 news reporting. The report breaks this down further:

“The data show(s) that concern about journalism as a source of misinformation about COVID-19 is very low (9%). In 2018, we asked about ‘fake news’ and 63% of news consumers said they were concerned about poor quality journalism as a source of ‘fake news’, and 40% said they had encountered it. This signals a possible positive shift in perception of journalism after 12 months of reporting expert health advice about the COVID-19 pandemic.”

"The data also highlight(s) ongoing low levels of trust in news found on social media (18%) compared to trust in news generally. Given much of the news encountered on digital platforms is the same as that which appears on the homepages and front pages of well-respected news brands, the findings suggest that the nature of the online environment itself is one the factors lowering perceptions of trust, rather than the news content."

Creina Chapman, Deputy Chair, Australian Communications and Media Authority states in the report that:

“In the context of online news, nearly two-thirds of Australians remain concerned about what is real and fake on the internet. And a variety of surveys over the past 12 months have shown a concerning portion of the population believe dangerous falsehoods about COVID-19 that have been circulating online.

"Any lack of trust in authoritative or reliable sources of news and information is particularly worrisome during a global pandemic, as it may drive people to spaces where misinformation is more prevalent. This, in turn, increases exposure to false conspiratorial narratives that can result in real-world harm to both individual users and broader societal institutions”

Where does Murdoch benefit here? Same as always: smoke, mirrors, confusion, and spin all wrapped into enormous volumes of social media content.

7: Paying for News and Funding Journalism

Conveniently Avoiding the Issue

“To ensure media diversity and plurality in Australia, a mix of substantive, fiscal measures is necessary to support, transition and stimulate existing news businesses and encourage new entrants”

Anna Draffin, Chief Executive Officer, Public Interest Journalism Initiative

Despite a fair and balanced media being a must-have for any democracy - this is not surprising, given the low amounts of trust for online media content. Overall, given that Australians are not concerned about the poor financial state of news outlets, it’s sad but not surprising that many feel the government should not step in to help.

What is the most dangerous here is the simple fact that when there’s no money to fund decent and ethical journalism, we end up with tabloids, opinion pieces, shock jocks, and anything that just gets you to first: SEE it (an “impression” in the marketing world) and second: CLICK on it. Both of these things make News Corp richer.

Here’s the report evidence:

“A quarter (25%) of left-wing news consumers and 27% of centre-leaning are supportive of government intervention (to assist struggling journalism). However, more than half of right-wing (58%) news consumers are opposed to government assistance for financially struggling news companies."

“This is consistent with the findings that left-wing news consumers are more likely to say they are concerned about the financial state of news businesses (41%) compared to centre (37%) or right-wing (34%) news consumers”.

News consumers who think their political views are represented fairly for online news are another win for Murdoch. This is compounded by the fact that those who think news should take a position are also more likely to pay for that news.

That means if the mainstream media is pro-right wing, for example, then more people look at right wing news and pay for right wing reporting, ultimately leaving the left without funding, and fighting a losing battle. All Murdoch needs to do is discredit who he deems as “left” and it’s game over.

But Murdoch doesn’t need subscriptions. That’s just pocket money for him. With the introduction of the News Media Bargaining Code, Rupert & News Corp continue to improve their financial revenue streams through digital marketing strategies (views and clicks) without needing people to pay for fact based, objective journalism.

8: Political Orientation

Stealing the Centre & Making Opinion the “News”

Of all the elements of this report, this one shocks and upsets me the most.

The majority of Australians (61%) identify with the centre-left of politics (30% political ‘centre’ and 31% identify as either ‘very left-wing’, ‘fairly left-wing’ or ‘slightly left of centre’).

Only 22% of Australians align themselves with the right wing, and 18% don’t know their political orientation.

Younger generations have historically been the drivers of progressive social change, and younger Australians are more concerned about the environment and the impacts of things like climate change and equality.

Clare Armstrong, National Political Reporter at the The Daily Telegraph outlines in the commentary that:

“many young Australians may rightly feel their futures, livelihoods and social activities have been either jeopardised or overlooked by a centre-right government, and subsequently a larger cohort has been pushed toward the left”

To begin in closing, based on this - how do Conservative/Right Wing parties keep winning federal elections?

It’s by doing exactly what we’ve mentioned in the first 7 sections:

Flooding the online and social media landscape with non-factual spin and confusion

This is aided by the bedrock of owning the majority of national, capital city, and regional papers which in turn steer the daily political narrative on television/radio

This is all driven home by bullying competitors into following suit, or, suffering the consequences

There is no governing or peer run body with teeth (or guts) to hold Murdoch and News Corp responsible or accountable

According to the report;

“Younger generations, who say they feel less attached to their local community, and who also access social media widely for general news, are more likely to seek local news and information from the internet and online platforms.”

As Clare Armstrong also states:

“Social media has significantly fuelled political polarisation in the last decade as its algorithms, by design, show users more of what they want to see, rather than a broader mix of ideas presented in traditional media.”

In summary - this quote from the Political Orientation trends leaves a long-lasting impression on my psyche:

“Left-wing news consumers (61% of the country) are more comfortable with news that takes a position rather than maintaining neutrality.”

Rupert has them right where he wants them: thinking that opinion is news.

#murdochroyalcommission #scotty from marketing #covid australia #auspol

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ataswegianabroad · 4 years ago

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Alone Amongst the Gum Trees Part 3 - It Was Murdoch All Along

NOTE - this article has been migrated to Medium. As of 2021, A Taswegian Abroad will be closed down, and all of my writing will be published on my Medium profile.

“For some time, Australia’s democracy has been slowly sliding into disrepair. The nation’s major policy challenges go unaddressed, our economic future is uncertain and political corruption is becoming normalised. We can’t understand the current predicament of our democracy without recognising the central role of Murdoch’s national media monopoly.

There is no longer a level playing field in Australian politics. We won’t see another progressive government in Canberra until we deal with this cancer in our democracy.”

- Kevin Rudd - THE CASE FOR COURAGE

Foreword

I started this as a brain dump on July 25th, 2016 just before I flew back to Australia for 4 weeks. I decided to wait to finish it as an “Alone Amongst the Gum Trees” piece after the 2016 US election as it would have directly impacted the outcome.

That was the plan, anyway. I forgot entirely that I had written this draft for almost 5 years. The next thing you know: it’s early 2021, I’m married, have a dog, a car, and my first child is due in August.

My last political opinion piece was from April 11, 2016: a piece on how Bernie Sanders was being treated in the lead-up to the 2016 presidential election.

So what happened from mid-2016 to early 2021? I didn’t jump back down the political commentary rabbit hole. No more rants on Tumblr blogs. No angry posts on Facebook. The odd spicy tweet about the current election happening between my old home (Australia), my new home (Canada) and the messed up cousin next door (United States). I instead chose to divert my love of writing to sports (see https://thefiftyfooty.com/), technology, and music.

From a political standpoint I chose to mostly stop talking, and to listen. Now don’t become misconstrued: I did not ignore it. I was very active over the Provincial and Federal Canadian elections of 2015 and 2019, I followed the unprecedented US political climate very closely given our proximity to the United States (and learned a lot in the process), and I voted in the most recent 2019 Australian election (my third from Toronto since leaving in 2012).

If I take a step back - I still need to be self-critical: I was defeated and I surrendered to the tidal-wave of the far-right. I was watching the US tear itself in two over race, alternative facts, and radical ideology. I was watching the UK go down a similar path with Brexit and Boris Johnson. I was watching my beloved homeland of Australia continue to confusingly elect damaging conservative governments despite the polls, trends, movements and more indicating it was time for a change.

As I matured into my late 20′s and now early 30′s (*gulp*) I was asking myself: was this how it was going to be? Did the western world just decide “we’re done with progressive views, let stick it in reverse for a bit and see how we go”? If that was true, then why did Canada buck this trend with Trudeau in 2015 & 2019? Why was New Zealand thriving under Arden after 2017 and 2020?

I went to a dark place on this.

But then something amazing happened. Enter former Australian Prime Minister Kevin Rudd talking about wanting a royal commission into Rupert Murdoch and his News Corp empire who control 70% of print media in Australia.

Did he say 70% of all print media in Australia?

I STRONGLY recommend taking 15 minutes to watch this video. It will do a much better job of painting the scene than I ever could. If not, you can still read on through.

youtube

After doing some looking into this: all I can say is that I didn’t have to dig very far to have my fire reignited. All I can think about now is this #MurdochRoyalCommission

My world view has changed, and what I am about to write next will explain a few things that I hope will change yours too.

This is not a left vs right piece. This is not a blame, shame, or complain piece either. I won’t curse or abuse, because this is a self reflection, a cry of encouragement, and a call to action to all who live in and want to protect the political integrity of democracy around the world.

I am here to explain my thought patterns with the goal of having at least one more person under the thumb of Murdoch’s “beast” realise just what’s going on, and to encourage that person to make more informed decisions knowing the facts.

The Path to En-frightened-ment

February 2014 was the last time I updated the long-form political arm of my blog. Back then as a young man exposed to his first bout of political and social disappointment after the 2013 Australian election - I felt the need to get it all out and I did in a little more linguistically brash Part 2 of “Alone Amongst the Gum Trees”.

I was in an interesting position then. I was a 23 year old finding his place in the world - personally, politically, spiritually, environmentally. I was mostly deciding whether or not I was done with Toronto and it if was time to stay home permanently after spending 3 months back in Australia.

I chose no. I left. I came back to Toronto and the rest is history.

Then one day a couple of years later I got us flights back to Australia for a visit. After nearly 3 years avoiding it (mostly because of my post-election distaste for Australian ignorance), it was time to bite the bullet and go home for a bit.

In 2014 I mentioned:

...let’s talk about Australia, how things changed, how it looked from outside the huge wall that the government apparently has built around the country now, and how it looks from a bloke who literally can not wait to leave again.

I had been anxious about that trip for a while. Not because I hadn’t seen everyone for so long or because it was my wife’s (then girlfriend who became my fiance on that trip) first time visiting, it was because Australia had a chance to move away from the “ignorance, inequality, narrow-minded idiocy, and over-conservatism” I mentioned in 2014.

But we didn’t. Turnbull won the 2016 election. I was so angry at the Australian people. I was so scared of that ignorant, greedy, racist, xenophobic, homophobic, narrow minded, privileged, climate denying creature that seems to be slowly devouring the planet.

From that point in time, all I could think about was some sort of big right-wing populist shift happening across the globe. Outside of the obvious ones: Trump in the USA, Johnson in the UK and Abbott/Turnbull/Morrison in Australia, there were a few more extreme cases: Putin in Russia, Marine Le Pen in France, Viktor Orban in Hungary. Then there’s Cambodia, Brazil, Turkey, Egypt etc who saw this as a huge advantage as well. It may not be the end of a progressive vision of the world but it definitely seemed like the beginning of a big switch.

One thing I learned during my political writing hiatus while serving my self-induced “exile” to Canada is that this country was one of the few blips in this trend. Why did Canada choose to elect Justin Trudeau in 2015, a left wing liberal, after 9 years of Harper’s conservative government? Was it simply because Canadians were good and fair people? Did they just fundamentally understand that you need both conservative and progressive governments to advance society? Perhaps they do, and Canadians are most definitely good and fair people regardless of election results. I am even set to become a Canadian citizen myself (and a dual-citizen overall) in 2021.

So where is this all coming from? Why are the United States, Australia and the United Kingdom on a continued path to segregation, protectionism, populism and division while Canada and New Zealand show basically zero of these tendencies?

The News Corp cancer that is Rupert Murdoch’s media empire is the deciding factor.

So What Does Kevin Rudd Have To Do With It?

Mr. Rudd has been living in the USA for the last 5 years and is firmly spearheading the charge in that Rupert Murdoch’s media behemoth “News Corp” has been unlawfully influencing Australian opinion and undermining elections in Australia, the United Kingdom, and the United States for close to 3 decades (more predominantly in the last 8 years).

Before you read any further I have to be transparent about my opinions of Kevin Rudd. I accredit his “Kevin 07″ campaign as the catalyst for my interest in politics, my decision to study economics at university, and my ongoing support for progressive policies in every federal and state election since 2007. His work has played a big part in shaping me into the person I am today.

Despite my positive position on Mr. Rudd, I am also disappointed he did not action this during his time as prime minister. However, I am “all in” when it comes to what he is standing for, and that is:

Eradicating monopolies in all forms (be it political, business, journalism, etc)

Improving media literacy to encourage fair and unbiased journalism

Avoiding the pitfalls of Murdoch's divisive influence on the USA happening to Australia

There’s a few key factoids to his claims of mass-media bias:

70% of print media in Australia is owned by ONE MAN: Rupert Murdoch (100% owned in Queensland)

Print media influences the national conversation on a daily basis

Rupert Murdoch owns the biggest YouTube channel in Australia (news.com.au)

The line between fact-based and opinion-based reporting continues to blur, resembling that of CNN (Democrats) and Fox (Republican) extreme partisanship in the USA

All of Murdoch’s papers have backed the Liberal/National party in all 19 out of the last 19 federal and state elections

The ABC is breaching the Australian Broadcasting Act of 1983 by not standing up to Murdoch media purely out of fear

Politicians are not standing up out of fear of character assassination

Whether or not Murdoch is backing left or right, Labor or Liberal, the question still remains:

Do you think it is healthy for a FOREIGN PRIVATE ENTITY to own a monopoly level of influence on a sovereign country’s political system for that private entity to use for their own personal gain through targeted media attacks and character assassinations?

Watch This Space...

There are utter mountains of evidence to accompany these claims, and to make sure you can digest what I am trying to say, I recommend that you sink your teeth into the following videos to validate and truly comprehend the size of the tumour we are dealing with:

Feb 20, 2020 - 1h - Friendlyjordies informal interview with Kevin Rudd

This is right before the Covid outbreak in March, which delayed Mr. Rudd’s ability to move for a formal commission into media bias

Provides excellent insight into the ABC’s lack of action, the opportunism of the Green party, and the complete absence of unbiased reporting in Australia

Feb 18, 2021 - 1h 30m - Kevin Rudd Officially Requesting Royal Commission to Australian Senate

The first 20-30 minutes provide Mr. Rudd’s summary of the situation

The remainder of the video consists of questions from both Labor and Liberal senators about Mr. Rudd’s claims

Mar 1, 2021 - 2m - Kevin Rudd speaks to Sunrise about the Murdoch monopoly

Mr. Rudd went on a national flagship morning show to discuss his concerns regarding News Corp

LISTEN to the questions being asked of him: completely disregarding his valid points and dismissing him as “sour grapes”

Channel 7 is not News Corp, so why try to discredit Mr. Rudd? Fear of being targeted by News Corp

Mar 9, 2021 - 1h - National Press Club: The Case for Courage

Mr. Rudd stands up in front of The National Press Club of Australia to promote the four big challenges facing Australia in his upcoming book “The Case for Courage”

He takes questions from journalists from both Murdoch and non-Murdoch media outlets

As I start to conclude this piece, for action to happen, an independent royal commission is required to get to the facts. Mr. Rudd already gathered over 500,000 signatures that were recently sent to Prime Minister Scott Morrison asking for the royal commission to take place, but this is not enough.

Even former Prime Minister Malcolm Turnbull, a friend of Rupert Murdoch and political opposite to Mr. Rudd, signed the petition and said the following:

Mr Turnbull, a former Liberal prime minister, said the Murdoch media used to be a group of traditional right-leaning outlets but has now become "a vehicle of propaganda."

He told ABC television's Insiders program on Sunday that Australian democracy was suffering for allowing the "crazy, bitter partisanship" of social media to creep into the mainstream.

"We have to work out what price we're paying, as a society, for the hyper-partisanship of the media," Mr Turnbull said.

"Look at the United States and the terrible, divided state of affairs that they're in, exacerbated, as Kevin was saying, by Fox News and other right-wing media."

I recently sent a (somewhat long) letter to Mr. Rudd expressing my concern for the state of Australia’s media landscape, with it culminating in the following questions:

I am deeply moved and inspired by your bravery to take on "the beast" as you so aptly name it, and I want to boldly ask: how can I help? How can I get involved?

I am yet to hear back from Mr. Rudd himself - but I think if you’ve gotten this far, you know what I am about to say next.

I want to help, learn more, or get involved.

That’s amazing. We’re not asking for money, just action. Here’s some ways you can help is stop the rot:

SUBSCRIBE TO and FOLLOW direct updates from Kevin Rudd:

Website / Newsletters

https://newsroyalcommission.com/

https://kevinrudd.com/

Social media alongside the #MurdochRoyalCommission hashtag on all platforms:

Twitter

Instagram

Facebook

YouTube

Boycott News Corp media sites, publications, and channels

I’ve linked a list of all assets by News Corp above

This includes steering clear of ALL mediums of news owned by these publications and outlets including the respective:

Social media channels and pages

Television and radio news channels

Print and online newspapers and articles

SHARE and spread the word of this cancer affecting our democracy

Talk TO your friends and family (not AT them) and LISTEN to their views - people are not dumb: this will make sense if given time to digest

WATCH the videos posted above as a start, alongside a few more recommendations:

This interview between Friendly Jordies and former Labor Leader Bill Shorten from earlier in March 2021

I learned more about Bill Shorten in the last 20 minutes of this interview than I did in his entire run as opposition leader.

This just goes to show you how utterly mistreated he was by Murdoch media

For a laugh - every episode of Kevin Rudd: PM from Rove McManus’ late night show

I want Australia to remain a safe, secure, and lucky country to raise my family in someday. I care about this very much and plan to ramp up my content around this until we are free from the Murdoch beast and its lies.

Thank you so much for reading, as always, I am happy to discuss.

List of Murdoch (News Corp) Owned Outlets [Expanded Below]

Television

Foxtel (65%)

Australian News Channel

Fox Sports Australia

Streamotion

Fox Sports News

Fox Cricket

Fox Footy

Fox League

Kayo Sports

Binge

Sky News Australia

Sky News Weather

Sky News Extra

Sky After Dark

Australia Channel (News Streaming channel)

Sky News New Zealand

Sky News on WIN

Internet

Punters.com.au — Australian horse racing and bookmaker affiliate.

SuperCoach

Australia Best Recipes

hipages

odds.com.au

Mogo

One Big Switch

Knewz, a news aggregator

Realestate.com.au

Advertising, Branding & Tech

Global

Storyful

News UK

bridge studio

wireless Group

wireless studios

urban media

First Radio

Switchdigital

TIBUS

ZESTY

News Corp Australia

SUDDENLY - Content Agency

Medium Rare Content Agency

HT&E (Here, There & Everywhere)

News Xtend

Radio

News UK & Ireland

wireless Group

talkSPORT

talkSPORT 2

talkRADIO

Virgin Radio

FM104

Q102

96FM

c103

Live 95FM

LMFM

U105

Scottish Sun 80s

Scottish Sun Hits

Scottish Sun Greatest Hits

Times Radio

Magazines and Inserts (digital and print)

News Corp Australia

Big League

body+soul

Broncos

Business Daily

delicious

Escape

Foxtel

GQ Australia

Hit

Kidspot

Mansion Australia

Motoring

Sportsman

Super Food Ideas

taste.com.au

The Deal

The Weekend Australian Magazine

Vogue Australia

Vogue Living

Whimn

Wish

News & Magazines (digital and print)

News UK

The Sun

The Times

The Sunday Times

Press Association (part owned, News UK is one of 26 shareholders)

The TLS (Times Literary Supplement)

News Corp Australia

The Australian including weekly insert magazine The Deal and monthly insert magazine (wish)

The Weekend Australian

Australian Associated Press

news.com.au

New South Wales

The Daily Telegraph

The Sunday Telegraph including insert magazine sundaymagazine

Victoria

Herald Sun

Sunday Herald Sun including insert magazine sundaymagazine

Lions Raw

Samizdat

Queensland

The Courier-Mail including weekly insert magazine QWeekend

The Sunday Mail

Brisbane News

South Australia

The Advertiser including the monthly insert The Adelaide magazine

Sunday Mail

Tasmania

The Mercury

The Sunday Tasmanian

Northern Territory

Northern Territory News

Sunday Territorian

Community suburban newspapers

Cumberland/Courier (NSW) newspapers

Blacktown Advocate

Canterbury-Bankstown Express

Central

Central Coast Express Advocate

Fairfield Advance

Hills Shire Times

Hornsby and Upper North Shore Advocate

Inner West Courier

Liverpool Leader

Macarthur Chronicle

Mt Druitt-St Marys Standard

NINETOFIVE

North Shore Times

Northern District Times

NORTHSIDE

Parramatta Advertiser

Penrith Press

Rouse Hill Times

Southern Courier

The Manly Daily

The Mosman Daily

Village Voice Balmain

Wentworth Courier

Leader (Vic) newspapers

Bayside Leader

Berwick/Pakenham Cardinia Leader

Brimbank Leader

Caulfield Glen Eira/Port Philip Leader

Cranbourne Leader

Dandenong/Springvale Dandenong Leader

Diamond Valley Leader

Frankston Standard/Hastings Leader

Free Press Leader

Heidelberg Leader

Hobsons Bay Leader

Hume Leader

Knox Leader

Lilydale & Yarra Valley Leader

Manningham Leader

Maribyrnong Leader

Maroondah Leader

Melbourne Leader

Melton/Moorabool Leader

Moonee Valley Leader

Moorabbin Kingston/Moorabbin Glen Eira Leader

Mordialloc Chelsea Leader

Moreland Leader

Mornington Peninsula Leader

Northcote Leader

Preston Leader

Progress Leader

Stonnington Leader

Sunbury/Macedon Ranges Leader

Waverley/Oakleigh Monash Leader

Whitehorse Leader

Whittlesea Leader

Wyndham Leader

Quest (QLD) newspapers

Albert & Logan News (Fri)

Albert & Logan News (Wed)

Caboolture Shire Herald

Caloundra Journal

City News

City North News

City South News

Ipswich News

Logan West Leader

Maroochy Journal

North-West News

Northern Times

Northside Chronicle

Pine Rivers Press/North Lakes Times

Redcliffe and Bayside Herald

South-East Advertiser

South-West News/Springfield News

Southern Star

The Noosa Journal

weekender

Westside News

Wynnum Herald

Weekender Essential Sunshine Coast

Messenger (SA) newspapers

Adelaide Matters

City Messenger

City North Messenger

East Torrens Messenger

Eastern Courier Messenger

Guardian Messenger

Hills & Valley Messenger

Leader Messenger

News Review Messenger

Portside Messenger

Southern Times Messenger

Weekly Times Messenger

Community (WA) newspapers

(50.1%) (Formerly)

Advocate

Canning Times

Comment News

Eastern Reporter

Fremantle-Cockburn Gazette

Guardian Express

Hills-Avon Valley Gazette

Joondalup-Wanneroo Times

Mandurah Coastal / Pinjarra Murray Times

Melville Times

Midland-Kalamunda Reporter

North Coast Times

Southern Gazette

Stirling Times

Weekend-Kwinana Courier

Weekender

Western Suburbs Weekly

Sun (NT) newspapers

Darwin Sun

Litchfield Sun

Palmerston Sun

Regional and rural newspapers

New South Wales

Tweed Sun

Tweed Daily News

Victoria

Echo

Geelong Advertiser

GeelongNEWS

The Weekly Times

Queensland

Bowen Independent

Burdekin Advocate

Cairns Sun

Gold Coast Bulletin

Gold Coast Sun

Herbert River Express

Home Hill Observer

Innisfail Advocate

Northern Miner

Port Douglas & Mossman Gazette

Tablelander – Atherton

Tablelands Advertiser

The Cairns Post

The Noosa News

The Sunshine Coast Daily

Townsville Bulletin

Toowoomba Chronicle

Townsville Sun

weekender

Daily Mercury (Mackay)

Tasmania

Derwent Valley Gazette

Tasmanian Country

Northern Territory

Centralian Advocate

International

Papua New Guinea

Papua New Guinea Post-Courier (63%)

United States

New York Post

Wall Street Journal

realtor.com

Move (80%)

Dow Jones & Company

Consumer Media Group

The Wall Street Journal – the leading US financial newspaper

Wall Street Journal Europe closed

The Wall Street Journal Asia closed

Barron's – weekly financial markets magazine

Marketwatch – financial news and information website

Financial News

Heat Street - news and opinion website

Mansion Global - global luxury property website

Enterprise Media Group

Dow Jones Newswires – global, real-time news and information provider.

Factiva – provides business news and information together with content delivery tools and services.

Dow Jones Indexes – stock market indexes and indicators, including the Dow Jones Industrial Average. (10% ownership)

Dow Jones Financial Information Services – produces databases, electronic media, newsletters, conferences, directories, and other information services on specialised markets and industry sectors.

Betten Financial News – leading Dutch language financial and economic news service.

Strategic Alliances

STOXX (33%) – joint venture with Deutsche Boerse and SWG Group for the development and distribution of Dow Jones STOXX indices.

Wireless Group

Talksport

TalkRadio

Books

HarperCollins

4th Estate

Collins

Ecco Press

Harlequin Enterprises

Harper Perennial

Harper Voyager

Kappa Books

Modern Publishing

Unisystems Inc.

Zondervan Publishing

Christian publishing company taken over by HarperCollins in 1988

Inspirio – religious gift production

#murdochroyalcommission #rudd #auspol #politics

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