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Digital Marketing Trending tools in 2022

COVID-19 started affecting human health and their business life, many traditional businesses collapsed in a short period. During that period it eCommerce starts getting a new face for the world. It starts booming one more time like never before. So, in 2022 the e-commerce business owner have to the trend of tools.

Many eCommerce went through with time, but those business owners learned a lot. They catch up with new marketing trends, and newcomers also jump on the plate. Each one of us is starting to spend more time on social networks. For this reason, most traditional marketing strategies also make changes for themselves.

Improved User Experience:

When omnichannel focuses on each experience separately across devices instead of the channel, customers’ experience improves. Because when you are focusing on the consumers instead of the platform, the business could bring more sales & better retention rates.

Creating Brand Identity:

Making a seamless plan for multiple channels means creating an easy brand image and tone. Organizations use this brand identity for each core audience, matching their needs and values. So, you could laser target your audience by each channel when you have brand guidelines. So, now you have a more comprehensive strategy for your brand & this will translate into increased loyalty.

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How to Create Effective Ads with a Limited Budget?

In the Ads marketing world, every single person thought, if I had a big amount of the budget then I will run a successful ad. But the assumption is not totally right.

Here is my mantra to create a Successful Ad.

1. Know Your Audience:

If you don’t know whom you are gonna sell your product or service then you will end up with the dead-end. It doesn’t matter, are you gonna target new customers or existing ones, you must have the necessary information. The best practice is to make a Buyer persona. Like, their ages, interest, income & geolocation, etc.

2. Follow a Strategic Plan:

Without having a strategic plan you never could be a horse of long-run business. In the ads industry, you will always meet with three different stages of the customer. The cold audience, worm audience & hot audience. Only a proper plan could drive you an ROI-driven ad.

3. Focus on Ad Creative:

We all know that how much important is ad creative, but if you don’t know how to use your ad creative, that will bring no sell to you. Here is my secret to you, Try to create 2 to 3 ad creatives for each campaign, when your campaign goes live wait for two days to see the outcomes, depending on the CTR, you will push the non-performing ad creative.

4. Research on Interest & keywords:

Finding the right interest or keyword is equal the 50% of job completion. New be marketers and Noob entrepreneurs ignore to go with deep work on interest, but if you are ready to invest your time in it, this will give you invest return.

Continue reading to know about the killing process of Effective ad creative

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How do I run retargeting campaigns on Google Ads or Facebook?

To understand the campaign running process, First, you must have the Facebook pixel code & Google tag code on your websites.

So, As you are planning to run a remarketing campaign, I am assuming you already had a good amount of visitors each day on your site. Visitors could come through many sources, social media, search engines or previously run paid ads on Facebook & google platforms.

So, when the visitor comes into your website, those tracking codes are taking action.

In terms of Facebook: let’s give you a shot by an example.

You wanna retarget those visitors who visited your store in the last 90 days. So, the campaign ad level selects the last 90 days visitor, from there you could choose the sources like websites visitors or your social page visitor. So, after selecting the visitors, you could also exclude those who purchased products or services from you.

In terms of Google:

By running a remarketing campaign on Google, it gives you the chance to reach those who are already known by your brand. 2018 statistics show, reaching 1000 cost you $2.28 whereas pay per click will cost $35.09. It saves you a bunch of money.

when the Gtag has a good amount of visitors into the tracking code, you will be able to run a successful campaign. you could target those who bounced from your site & that ads could be very effective because Google has over 2 million display network websites where 90% of internet users are under this.

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Type of Keywords is being used in Google Ads

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Display Ads OR Search Ads?

It’s been around 2 years of the Digital Marketing field. I am practicing new tactics & doing work for my clients.

I notice one thing when it’s a call from Google ads marketing, most of my clients get confused between Display & Search Ads. So, What I did, firstly I try to understand the needs of my clients from the ads, then I suggest to them which one to choose.

Today I will walk you through by showing which one is for you in which condition. First, we have to understand the key differences between those two.

Google search ads are a form of “pull” advertising while display ads are “push” advertising. It means, search ads will show up only in those sections where you are already searching for your product or service, other end display ads are paid placements that show up based on various targeting parameters.

Search ADS

Get push to traffic over organic

Many businesses have no such time to wait for SEO outcomes. While organic results focus on comparative content, where search ads drive people directly to the end much faster.

2. To generate high-quality leads

With the power of a search ads campaign, you can use different match types of keywords to trigger your ad, where you can also put the negative keywords. So your ads will only be triggered when users search for specific keywords that are relevant to your business. Ultimately this increases the quality of your leads.

3. When your business is a local area based

If your service or products are based in your local area audience then search ads are the best option to use. While Reaching a worldwide audience with display ads means nothing to your business.

4. Short sales cycle

If you are planning to run a short sales cycle for your product or service then search ads are the ideal one, Also you don’t need to remarket to people who have already engaged with your brand.

5. Emergency products or Service

If you’re someone who provides an “urgent” or “emergency” service (plumbers, locksmiths, tow trucks, emergency veterinarians, electricians, etc.) Then it’s a common factor that people will search for those services. No one waiting to display ads for them to solve there that type of problem.

6. Smaller Budget

If your budget is low then creating search ads with a lower-budget campaign is one of the best options to do. Let’s give you several different reasons.

With a PPC advertising campaign, you can either pay per click or pay per 1,000 impressions.

Bidding on highly relevant keywords gives you more control over who you reach, producing more qualified leads, higher conversion rates, and better ROI.

With the good practice of search ads, it becomes easier to measure and justify PPC efforts. So, you can consider expansion to the Display Network.

Display ads

If your business is more visual-based

One of the big advantages of display ads is that they can include images and video. This is great for promoting consumer products and services that rely heavily on visual demonstration. As in apparel, home decor, vacation packages, adventure/entertainment. We can also use the assets like videos, ebooks, infographics, etc.

2. Create a passive intent audience

People browsing websites and seeing display ads aren’t actively searching for a product or service. They’re probably still in the discovery level, researching their options with passive intent.

This makes the display network great for creating demand for your product or service (even if people don’t know they need it), rather than answering demand like the search network.

3. Longer sales cycle:

As like search ads good for the short cycles as it is good for the longer sales cycles. Let’s give you the native reason.

Cross channel marketing— disseminating paid messages to prospects across multiple devices on a variety of digital marketing channels, to usher consumers toward purchasing a product or service

Omni- Channel Marketing— providing a seamless user experience across all channels relevant to the buyer’s journey, allowing them to progress through the entire marketing funnel without friction

Retargeting— showing ads to anyone who has interacted with your brand in the past, so you can stay in front of them and top-of-mind even after they have left your website (this is especially useful in the e-commerce industry, for example, with abandoned shopping carts)

4. Reach the Niche market

Display ads successfully drive brand awareness is because they’re generally found on sites where potential customers are already spending their time. Google matches your keywords and ads to relevant web pages across the over 2 million websites on the GDN.

This means you can easily cater to a niche audience with interest-targeted ads and/or contextual ads.

I hope that information will give you the right mindset to choose the best one for your business. Farther query, you can contact with me

calendly.com/tohinshohag

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What are the benefits of on page and off page SEO?

To understand why you need on-page & off-page SEO, first, you have to understand how they work.

The Search Engine Optimization working processes are divided into those two, On-page & Off-page. So, without one of them, your website ranking may lose very frequently.

Let’s make break down both of those, how they work?

1. On page:

On-page means, all the information you already put into your website. Your website product or service pages permalink, your keyword, your content, your image alt tag, number of content word, optimized images, removing unnecessary codes. putting inbound & outbound links.

After working with all those matrics, a popular search engine like google or bink users, when they will put keyword of their asking result if your website has competed with others in terms of providing matching information, then you will rank.

So, if you don’t use properly searched keywords on your content if your website hasn’t any permalink & many more. Without all of those, your on-page SEO will be incomplete & you will make no impact in SEO.

So, you must have On-page SEO.

2. Off-page:

Off-page is all about creating connections between two different web pages. In another way, each one of us called it Link_building.

How do we do it?

By blogging, by writing articles, by reviews, by social media & many more.

Suppose your competitor has more meaningful link building comparing with yours. So, when a user will put some keyword that matches with your website content, but your competitor has aggressive link building, the search engine will consider that websites are more reliable than your website. So, your competitor will rank & ultimately users will visit your competitor's website.

I think, now it’s very clear to you, how both of those SEO processes work.

you can now easily realize, if your website link building is very good but your content is not meaningfully or not properly organized, then you will not rank, on the other hand, your website has quality content as popular search engines required, but no link building. you may see the consonance.

If you seeking services like digital marketing or SEO or facing issues with your e-commerce, feel free to connect with me. I am proving free consultancy https://calendly.com/tohinshohag

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How do I get my product on Facebook ads and Google ads?

It’s a quite complex topic to explain, because until you don’t read any blog properly, you may not able to figure out how to do this task.

So, I wanna make it very simple for you.

Facebook:

Suppose you have established Facebook Page, now you want to interlink with the product of your website to your Page. So, whatever eCommerce platform you are using right now, you will find plugins to set up this interlink. I am moving with WordPress. So, go to your WordPress dashboard panel, then open up plugins installation, then search for Facebook for Woocommerce.

On another end, your business manager account has to be ready to do this integration. From the Business Manager, open Commerce manager. After then just follow the steps as they will guide you. So, by entering each information, in the final stage, your integration will be complete. So, whenever you want to run a Facebook ad from a business manager, you just need to use that type of catalogue to show the product of your website.

Google:

For Google, you have to open two accounts one into Google Merchant Center & another one into Google AdWords. So when you are going to open up the merchant account, it will give you several ways to integrate the product of your website with the merchant, find any of those & keep filling up the information.

After you have done, wait for some hours, because it takes time to show up. In the final stage, you have to interlink your merchant account with google ads. After finalizing, whenever you want to run shopping ads from your AdWords account, you will be able to.

I hope, you get all the point. But, if you still facing issues in real life, you can connect with me, in my free session, I will try my best to solve your solution.

Visit my profile to connect with me.

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Which one should you invest in, Google Ads or Facebook Ads?

Each of those is good in terms of marketing, but it depends what is your end goals or object, how much money you are ready with, Which phase you are in right now.

Those two have different types of algorithms for marketing. So, if I start a debate, I can speak about those two a day long.

So let’s cut the crap and make it very simple & sort.

Points for Facebook:

Brand awareness

drive traffic

lead generation

Event promotion

Typically for that 4 fector, Facebook is the best option to do marketing, but you have to be very clear about your industry, I mean your product or service. I am not saying Facebook is bad for generating sales, but for new brands it takes time & you must have given time, only after that, you will be able to make a good number of sales from facebook.

Point for Google:

Direct sales

Search ads or shopping ads

Google is very good at bringing product sales. Google's most popular ads are PPC ads and shopping ads, besides that, people also run display and video ads.

Google processes over 40,000 search queries every second. Furthermore, the number of Facebook's daily active users (DAUs) currently stands at 1.785 billion people.

You can easily understand, how two of those two are.

From my year of practice, I will suggest you do try both of them & depending on the phase you can switch marketing from time to time.

Don’t do only one until you are very clear about our outcomes. Because without trying one of them you may lose the opportunity to grow big.

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Can we use Facebook ads for B2B marketing and how we set our target audience for B2B marketing?

B2B marketing by Facebook Ads, it’s really a big challenge. Many times digital marketing agencies get stack when they try to “ROI drove B2B marketing”

There has no such formula to make a perfect audience for B2B marketing. So, what should you do?

Let’s make it simple to you with an example.

Suppose, you are running a marketing agency and you are targeting those businesses who may need your services.

Design of Audience:

Open your audience ages, like 18–65+

if you are ready to serve global, open your location area as well.

Put interest like

occupation,

job title

earning amount

industry the belongs

pages the interact with

If you are facing issue with your marketing strategy or plan, fell free to connect with me https://calendly.com/tohinshohag

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How do I drive more organic traffic to a new website?

When you are planning to drive organic traffic for your website, the best practice is to do SEO. When you keep rolling SEO for your websites, it may take more time than other but it will give you long terms service for your websites.

Besides this, you have to do social media awareness. Pick 4 to 5 top social media which relate to your product or service. After that, keep posting each of those platforms with visitor's interest.

From those activities, you will start getting organic traffic for your websites.

Also, try to interact with similar blogs, if you are able to leave your footprint on those blogs, you may also get visitors from that blog.

If you are looking someone, who can manage your e-commerce with marketing level, connect with me here. https://calendly.com/tohinshohag

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What is display advertising and mobile marketing?

Anyone can relate to the word “display”

Display advertising is all about showing your content to your expected or future customers. But, we need to understand how to display adverting work & where need to use this type of ad.

Marketers used this type of use, with a custom banner or with some content where they want to connect with visitors by showing those ads to their mobile.

These ads work several ways like someone creates these ads and it will show to those people who are only in this particular area. If someone enters the specified area, so where those people using their mobile, those ads will be shown to them.

Most of the local service Providers or product selling Owner used Display and mobile advertising.

Are you looking for someone, who can manage your advertising 

Connect with me https://calendly.com/tohinshohag

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Do you ever asked yourself! Why,

As an Entrepreneur or Owner of e-commerce business, do you ever asked yourself! Why, I will need a social media manager? If not, ask today. So, here thing came first. Watching 30 minute or maximum 2 hour of video at YouTube, you will able to post or maintain you social platforms. If you find out some specified video for running Facebook and Instagram ads, you can do it. Then why you will need someone to hire? Here is the thing, knowing some matrices or using of a tools, doesn't make you an expert of something & in terms of digital marketing, it's ocean. It's a road to go deep into this. Let's give you a daily basis example, which may will understandable for you. Suppose you are facing fever for 2 days. What you will do, you may will take a paracetamol. If this medicine doesn't workout for you, you may will go a local Pharmacy & discuss your problem. But after all those, you are still sick. Then you will be determined to go a specialist. So, here is my point. If you are determined to rigorous growth for you business, then you must follow of guidance from a expert. But, don't fall into the trap of so-called marketing expert. In today's world, each person claim to be an expert. As I say before, knowing some tactics, doesn't make someone expert. If you asked me, bro are you an expert? Even my mentor, doesn't dare to call himself as an expert. So, I am just learning by going deep down of this digital marketing ocean. If you are seeking for an service Follow me there.

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Digital marketing is a way of life

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Be the best version of yourself