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So I've found Alyssa Grenfell on youtube. She shares her experience of leaving mormonism, and the inner workings of the religion. I had very little ideas about what mormonism is, only that it's a high-control religion, very difficult to leave, and has people knocking on doors trying to get converts. I've been interested to find out more, and I ended up watching almost all of her content, and some of the information I've got from it opened my eyes on other feminist topics, and I believe is relevant to the current discourse!
So if you, like me, don't know how mormonism works, it started when a guy decided that he too could be a part of the bible; he wrote a bible part two: mormon, and proclaimed himself a prophet. Then he started a religion based on his writings, decided it was more important than the bible itself because he 'translated it from gold tablets god gave him', and started gaining followers by convincing people he's the prophet. Once he had managed to get a following, he soon started to sexually exploit the wives and daughters of these followers, to the point where he had 20-40 wives and had married 14yo children. Families allowed it to happen because he would promise them to be royalty in the afterlife. He eventually got into a lot of trouble for stealing and raping children so he was killed by an angry mob, but the religion continued.
The religion is same as christianity except more rules (no coffee, no alcohol, no smoking), eternal worship of the predator who wrote it, followers are pressured to follow the rules exactly, and, the vital part, the followers have to give 10% of their income to the church. They developed a culture where once every young mormon kid comes of age, they have to go on a 'mission', which means they're removed from their home, and have to spend 2 years (1,5 for women) living in a foreign area, knocking on doors, sharing the gospel, trying to convert people. The conversion rate is extremely low, but at that point kids have invested so much time, effort, energy and passion for the religion, they become devoted to it and start to feel alienated in the world that rejects their religion. And even with the low conversion rate, every new convert means another continuous source of income for the church. So it's very profitable to send out young adults to make these sales. The kids are told that if they don't complete their missions, they will not be able to marry, and marriage is presented as their only life purpose.
So how rich is the church at this point? 230 billion dollars. I've been shocked to hear this because I had no idea. Alyssa explained that the mormon church is as rich as Pepsi, they have more money than Disney and McDonalds. So you might be wondering, like I did, well what are they doing with all that money? I've been left to wonder this for a while, until I watched the video called 'Why are so many influencers mormon?', which explained it. I didn't even realize a lot of influencers were mormon. But, this video showed me something both disturbing, and eye opening.
Before I go into that, I have to point out how patriarchal and misogynistic this religion is. Women are not given any options except marriage, and it's presented as the only righteous way to live. They're groomed for marriage from a very young age, encouraged to start writing letters to their future husbands at the age of 9. They're taught cooking, sewing and childcare, and to coddle any males in the family. It's taken for granted that m*n won't respect women, to the point where male children are allowed to harass grown women and their families will not intervene or consider it a problem. Chastity and purity are promoted to the level where members of the religion are expected to wear special underwear at all times, which hides their entire torso, shoulders, and legs down to their knees, and their clothing is expected to cover this up completely. They're rejected by the religion if they dare to have sex before marriage, or drink alcohol or coffee, or in some cases, tea. The church has a history of allowing and promoting polygamy, in the sense that a male was allowed to have as many wives as he wanted; they've since stopped this, but refused to break up the existing marriages. They're also promoting anti gay and racist propaganda, which Alyssa observed in school where she'd been teaching; a gay kid almost ended his life due to extreme homophobia.
I know all of this is somewhat common in all areas of society, all religions, and all cultures, but in mormonism it seems to be written into the core of it.
So now, why are so many influencers mormon? I didn't even know they were. The influencers themselves are not promoting the fact that they're mormon, nor does it come up in viral discussions. Ballerina farm is mormon. Tradwives are mormon. Whataboutaub, Rachel Parcel, brooklynandbailey, tanner_mann, thebucketlistfamily, Taylor Frankie Paul, Sarah Beeston, Ruby Franke, these are all mormon. Most of the Utah-based influencers are mormon, and there's a bigger amount of successful and popular influencers from Utah, than from LA or NY.
For me it immediately explained why this viral content is like that. Why we're having such influx of highly patriarchal, anti-feminist, very dangerous and sexist content, put in front of the eyes of young women. Why it's being promoted as an ideal way of life. How are these women able to share this life as if they truly believed it was good and ideal. How could they think it's harmless? If they're using the internet to the extent that they're creating content, how would they not be exposed to any feminism at all? And they wouldn't because it's against their religion to engage with content like that, or with people talking about it. Because being raised in a high-control religion, they would truly believe their lives are the ideal. They would be presented with it as their only option, the only way of life possible for a woman.
It's heartbreaking because I can now understand why it was so easy to push Ballerina Farm to give up her entire life ambition to get married and carry children for a male she didn't even want to go out with, the pressure from the religion to do so would be immense, she would have been raised to see this as the only option, everything else in her life would be considered pointless. She wouldn't have an actual choice, she'd be groomed for this from the moment she was born. Mormons don't advertise 'looking for your soulmate', they only instruct women to marry a mormon male who completed his mission and make it work.
So how does the immensely rich mormon church play into this? I couldn't see it until Alyssa explained in a very detailed way how youtube content advertising works. I didn't know about this either, but here's the overview:
How much you get paid on youtube, instagram, tik-tok, or other online content platform, depends on what type of content it is, based on how much advertisers are willing to pay to put adverts on it. For instance, you get paid much more for finance content, because banks will pay premium prices to be advertised in a finance-related video. If you're making content on cooking, you get paid way less, because it's not such a lucrative field. If you're making content on christianity, you get similarly low price as for cooking, christian church is not that rich. But, if you're making content as a mormon, that's showcasing some aspect of a mormon life, even if you don't specifically say you're mormon, the price goes way up, to the point where it's as lucrative as finance. The mormon church is making sure that the mormon influencers are being paid premium prices for their content, because people who get massively interested in the influencers, eventually find out that it's the mormon life being advertised, and some of them consider taking on mormonism. Which gives church more converts, which means the church will earn more money. The content we're watching is one huge advert sponspored by mormon church, and we don't even know it.
Alyssa figured this out because her content falls under the keyword 'mormon', and her comments warned her that the church is advertising on her videos, even when she's making mormon-critical content. She then realized that she too was being paid a premium price for her views, just because they're mormon themed. She went on to discover that even just being an influencer in Utah will fetch a premium price, because most of mormons are based in Utah. For more detailed and comprehensive explanation on this, watch her video!
Advertising is not the only way the mormon church is spending their money, they've also built a shopping mall, and are basically spending their money by investing and gambling and everything any corporation does with their profits. It's making me mad, and also makes the members of the church mad when they discover where 10% of their income goes, because they're told it's being used for charity and community service, and not advertisments and building malls.
For me this solves a mystery of how is it possible, in this day and age to have such influx of tradwives and influencers of 'traditional life', they're being sponsored by an organization making a profit off of it, making sure that anyone making this content is so well paid, they're able to live off of it, and keep creating more of it, and in the process of doing that, groom young women into their lifestyle.
Learning more about religions, specifically high-control religions, makes me realize just how much of it is happening all around us, but invisible, not naming what it is. It's similar to MLM's, the people inside are constantly trying to lure more people in, to make profit for those on the top, while the organization keeps changing names and hides their business structure in order to save their reputation. People can get influenced by it, and sucked in, without even knowing about it. Somehow most MLM's are also in Utah.
Mormon church also asked to no longer be called that, in order to stop being associated with the words like 'cult', which people have identified it as. Now they're working under more secretive names, and hidden business practices, so we wouldn't even know what we're being influenced by, and why is the content in front of us what it is.
#mormonism#religion critical#patriarchal religion#cults#tradwives#feminism#radical feminism#mormon church#insane how i had no idea all this was going on
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(PAID PACK - $5 USD): In the source link is a Payhip link containing two zip files with 3,168 gifs (mostly 280x210px) of Madeline Ford in music videos, TikToks, Youtube videos, and tv shows/movies. All of these gifs were made by me. Please read the gif rules linked in the pinned post on this blog before using the pack, thank you!
Madeline Ford is an American model and social media influencer, mostly known for her TikToks.
If you live in a country where the currency's USD conversion rate is unreasonable (examples: Brazil, Turkey, Argentina, etc etc), please dm me on the main blog connected to this account in order to work something out (linked in my pinned post along with my rules); just be aware I'm currently a full time college student and I will not always respond right away - please have patience with me.
TWs: Food and flashing lights off the top of my head, this is over a year worth of giffing and I cannot remember all the tws off the top of my head.
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I feel so sorry for the mod because of all the Jirai asks that get flooded on here daily but I literally won’t shut up about this…
the only reason we’re even having this stupid Jirai discourse in the first place is because people love mindlessly consuming shit and spreading misinformation from overseas and that being topped by brands using words they shouldn’t use for their money hungry profit and stupid aesthetics. Consumerism has rotten everyone’s brains ever since aesthetics became this insanely important thing to make someone feel connected to whatever they do. The rise of aesthetics as a whole has ruined how people consume and enjoy things and it’s gotten to the point where people mindlessly use a slur for their clothing style.
I also don’t understand why it’s so hard for (especially western) people to stop using the word Jirai, if y’all are against using slurs like the r-word or n-word (which you should!) then why aren’t you against using Jirai? Just because Japanese girls use it for themselves? Most of the time that’s not even the case and you are the ones calling them Jirai girls because of their style. The tag is literally overflown with white women or fashion influencers. And even if a Japanese girl calls herself a Jirai, that would be the same category as black people calling each other the n-word. Its not your word to use since it doesn’t get used against you and it doesn’t involve you, no matter how much you think it does. You don’t get called Jirai by other people and get looked down upon for being mentally ill in a Japanese society that has the highest suicide rate. It’s not for westerners to decide what they are allowed to use or not. Idk why everyone is so obsessed with using whatever word they want as soon as it’s connected to Japan. The word doesn’t belong to westerners and they shouldn’t use it. Point blank period! Is it so hard to not call yourself a slur? Just because y’all want clicks on instagram and feel like you belong to a group? It’s disgusting. Nothing else. Use the BPD tag or Menhera tag for all I know. But don’t use a slur.
And I swear if I see one more person say girly kei isn’t a thing is gonna have to fight with me…the fashion has been called that for ages and just because some stupid YouTuber and afterwards fashion magazine decided to connect it to a slur everyone thinks it’s ok to use it? Pure insanity.…same goes for a bunch of famous western „Jirai influencer“ (Jesus that word alone makes me sick, imagine profiting from mentally ill people) shaming or trying to remove mentally ill girls from Jirai just because it makes them uncomfortable. It’s insanely annoying to see how many westerners are trying to erase Japanese people from the conversation and origin of Jirai just because „i want my silly little clothes and aesthetic that have a dark origin but I’m not like these people so please pay attention to me and give me clicks and likes but don’t associate me with these disgusting people thehe“
Anyway. I’m fucking tired of this discussion and every day I get reminded why I stopped engaging with the j-fashion community as a whole just because people forgot how to act and think critically about things all for the sake of profit and consumption and some stupid likes on the internet.
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What is Amazon Affiliate Marketing? Why Choose Affiliate Marketing?

What is Amazon Affiliate Marketing?
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Would you like tips on how to start your Amazon affiliate marketing journey?
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Get Cheapest SMM Panel & Reseller Panel in the World: SmmPanel.co
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Invest Smart This Akshaya Tritiya: Secure Your Future with Freehold Plots in Noida & Greater Noida Knowledge Park 2
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Strategic Influencer Engagement: Targeting the Right Audiences Across Social Platforms
As digital behavior becomes more segmented and audiences diversify across platforms, influencer marketing remains one of the most effective strategies for reaching highly specific demographic and interest-based groups. However, the key to success lies in understanding the unique characteristics of each platform and selecting influencers who align with the behaviors, preferences, and expectations of their audiences.
This platform-by-platform breakdown highlights how businesses can refine their influencer strategies to connect meaningfully with target segments and maximize campaign performance.
Instagram: Visual Influence for Lifestyle and Consumer Brands
Instagram continues to be one of the most powerful platforms for consumer-facing brands. It is driven by visual storytelling and aspirational content, making it ideal for industries such as fashion, fitness, beauty, travel, and food. Users on Instagram often follow influencers whose lifestyles they admire or whose aesthetics they trust, and they turn to these creators for product discovery and inspiration.
To effectively engage in instagram influencer marketing, businesses should focus on finding influencers who not only have high engagement rates but also create content that matches their brand's visual tone and message. Micro and mid-tier influencers are especially valuable here because of their close-knit, loyal followings. Campaigns should be crafted to allow creators to maintain their authenticity—audiences are quick to disengage when posts appear overly promotional.
In addition, using formats like Stories, Reels, and carousel posts allows for creative expression while offering trackable results. Instagram’s in-app shopping features also help bridge the gap between influence and conversion.
YouTube: Depth, Trust, and Long-Term Impact
YouTube’s strength lies in long-form content and searchability. It is particularly effective for brands that require more time to educate users about their products or services. Audiences on YouTube are accustomed to spending time watching reviews, tutorials, and unboxings. This gives influencers more space to explain a brand's value proposition in depth.
In youtube influencer marketing, the most successful collaborations often involve storytelling or instructional content. For example, a tech brand might partner with a creator to walk through the setup of a new device, while a B2B company may sponsor a how-to series that aligns with its niche.
Because YouTube videos remain discoverable over time, they continue to generate views, engagement, and leads well after the initial publish date. Businesses should consider metrics beyond subscriber count, such as audience retention and comment sentiment, when evaluating potential partners.
LinkedIn: Authority and Influence in Professional Communities
LinkedIn has emerged as a credible platform for influencer marketing, particularly in the B2B space. Its audience includes decision-makers, industry professionals, and executives who use the platform to learn about trends, solutions, and leadership perspectives.
For businesses pursuing linkedin influencer marketing, it is critical to choose influencers who hold expertise in relevant industries and are known for publishing thoughtful, insight-driven content. These may include consultants, analysts, executives, or professionals with significant followings within specific business communities.
Unlike other platforms, content on LinkedIn tends to focus more on ideas and value than aesthetics or entertainment. Brands should consider collaborating on articles, hosting joint webinars, or sharing original research through influencer channels. The goal is to create conversations that are informative and strategically aligned with a company’s services or offerings.
Twitter: Real-Time Reach and Topical Relevance
Twitter’s immediacy makes it a valuable platform for real-time updates, thought leadership, and participation in trending conversations. Although it is more limited in visual appeal, Twitter’s strength is in rapid communication and topic-based engagement.
With twitter influencer marketing, businesses should look for influencers who actively contribute to relevant discussions and have a strong voice within their niche. Whether the focus is technology, finance, healthcare, or public policy, the right influencer can amplify brand messages and spark engagement with a targeted community.
Ideal Twitter campaigns involve product commentary, curated threads, live event coverage, or even collaborative chats. Because content moves quickly on the platform, timeliness and tone are crucial. Messages must be authentic, concise, and tailored to the influencer's existing style.
Conclusion: One Strategy Does Not Fit All
Influencer marketing is a powerful tool, but its effectiveness depends on careful planning and platform-specific execution. The same campaign will not resonate equally across Instagram, YouTube, LinkedIn, and Twitter. Each channel attracts different types of users, supports unique content formats, and requires distinct messaging approaches.
To maximize ROI, businesses must match the platform with the behavior of their target audience and the expertise of the influencer. Whether aiming for consumer engagement, professional credibility, or educational reach, there is a platform and partner fit for every objective.
As social media continues to evolve, marketers who understand these nuances and invest in strategic influencer partnerships will be best positioned to build meaningful relationships and drive measurable impact across their campaigns.
#influencer marketing#instagram influencer marketing#youtube influencer marketing#linkedin influencer marketing#twitter influencer marketing#fame keeda
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Best Influencer Marketing Strategies: A 1000-Word Guide
Influencer advertising and marketing has come to be one of the best strategies for manufacturers seeking to construct consciousness, growth engagement, and pressure conversions. As customers increasingly more accept as true with hints from people they respect over conventional classified ads, leveraging influencers can create genuine connections and compelling narratives round products and services.
Best Influencer Marketing Strategies

This guide will explore influencer advertising strategies in-depth, masking how to pick out influencers, marketing campaign making plans, execution, and measuring success.
1. Understanding Influencer Marketing
At its core, influencer advertising and marketing is a collaboration among brands and individuals who have a faithful following on social media platforms like Instagram, TikTok, YouTube, and X (formerly Twitter). These influencers can sway purchasing selections because of their authority, understanding, or relationship with their audience.
Influencer advertising and marketing techniques usually goal to:
Increase emblem awareness
Promote new services or products
Drive site visitors to web sites or bodily shops
Encourage conversions or app installs
The key to fulfillment is strategic alignment among logo values and influencer personality.
2. Identifying the Right Influencers
Not all influencers are created identical. Choosing the proper influencer calls for a thoughtful evaluation of several factors:
a. Audience Relevance
Ensure the influencer's target market aligns with your target marketplace. For instance, a vegan skincare emblem could advantage greater from a beauty influencer who promotes cruelty-loose products than from a tech influencer.
B. Engagement Rate
High follower count number doesn’t always mean high engagement. Analyze likes, feedback, stocks, and the nice of interactions. A micro-influencer (10K–100K fans) would possibly have extra engaged followers than a celeb influencer.
C. Authenticity
Look for influencers who create actual content and percentage proper tales. Followers are short to notice when a collaboration feels compelled or inauthentic.
D. Platform Fit
Different platforms serve unique content types. For instance:
Instagram is super for visuals and product showcases.
TikTok is good for short, innovative, and viral films.
YouTube fits long-form storytelling or evaluations.
Blogs paintings nicely for exact evaluations and search engine optimization-pushed campaigns.
3. Setting Clear Goals and KPIs
Define your marketing campaign goals prematurely. Are you aiming for focus, engagement, or conversions?
Common KPIs consist of:
Reach and impressions
Engagement price (likes, comments, shares)
Click-via charge (CTR)
Conversion fee (income, app installs, sign-ups)
Follower increase
These metrics will help degree the campaign's overall performance and manual future strategies.
Four. Types of Influencer Campaigns
a. Sponsored Content
Brands pay influencers to create posts, testimonies, or motion pictures providing their services or products. The content material is commonly labeled as "subsidized" or “paid partnership.”
b. Product Seeding
This involves sending loose products to influencers within the wish they’ll publish approximately them. While there’s no guaranteed insurance, it’s a low-threat way to construct relationships and earn natural merchandising.
C. Giveaways and Contests
Influencers host giveaways to force engagement and brand attention. This tactic is specifically powerful for increasing followers and reach in a quick time.
D. Affiliate Marketing
Influencers sell merchandise the usage of unique referral hyperlinks or cut price codes. They earn a commission for each sale generated, making it a overall performance-based totally approach.
E. Brand Ambassadorships
Long-time period partnerships wherein influencers represent a brand continually over the years. This allows construct deeper agree with and more sustained visibility.
Five. Crafting the Campaign Brief
A specified quick ensures influencers recognize your expectations and may supply aligned content. Include the following factors:
Campaign objectives
Key messages and hashtags
Visual fashion and tone of voice
Mandatory call-to-moves (e.G., “Swipe up to shop”)
Posting schedule and time limits
Disclosure requirements (#ad, #sponsored)
While hints are critical, permit influencers innovative freedom to hold authenticity.
6. Budgeting and Compensation
Influencer expenses range broadly based on reach, engagement, content layout, and platform. Micro-influencers may price a few hundred bucks per publish, while top-tier influencers can command thousands or more.
Also don't forget:
Production prices (e.G., video editing)
Giveaway prizes
Paid amplification (boosting influencer content material through commercials)
Negotiate pretty, and do not forget providing a mix of financial compensation, free merchandise, and affiliate opportunities.
7. Legal Considerations and FTC Compliance
Influencer marketing is situation to advertising policies. In the U.S., the Federal Trade Commission (FTC) requires that influencers truely expose sponsored content. Typical disclosure techniques encompass:
#ad or #sponsored at the start of captions
Verbal disclosures in motion pictures
Clear labeling of paid partnerships
Ensure contracts define deliverables, utilization rights, deadlines, and confidentiality clauses to guard both events.
8. Amplifying Influencer Content
Once content is stay, maximize its reach through:
Sharing to your brand’s social media channels
Featuring it in e-mail advertising and marketing
Embedding movies or opinions for your website
Running paid ads using influencer content material (with permission)
This technique extends the content material’s lifespan and boosts ROI.
Nine. Measuring and Analyzing Results
Use monitoring equipment and analytics to evaluate the overall performance of your influencer campaigns. Key metrics consist of:
Engagement (likes, comments, shares)
Reach and impressions
Website site visitors (via UTM hyperlinks or Google Analytics)
Conversion metrics (sales, downloads, sign-ups)
Some famous influencer advertising gear consist of:
Upfluence
GRIN
AspireIQ
HypeAuditor
CreatorIQ
Use this information to become aware of top-acting influencers and content material formats for future campaigns.
10. Building Long-Term Relationships
Treat influencers as partners, now not simply content material creators. Long-time period collaborations foster:
Greater logo loyalty
More actual endorsements
Improved audience consider
Engage with their content, offer everyday feedback, and contain them in product development or distinct occasions to deepen the connection.
11. Trends in Influencer Marketing
To live in advance, hold an eye fixed on rising trends:
Nano-influencers (1K–10K fans) are gaining traction for hyper-local engagement.
AI influencers like Lil Miquela are starting new frontiers in digital advertising.
Live purchasing via platforms like TikTok Shop is blurring the road among content and commerce.
User-generated content (UGC) from influencers is being repurposed in paid advertisements and branded pages.
Best strategies for influencer outreach in 2025
#digital marketing#social media optimization#social media marketing#Best Influencer Marketing Strategies
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The Future of Social Media
The Future of Social Media: Trends and Innovations Shaping the Digital Landscape
Social media has transformed how we communicate, shop, and consume information. With over 5 billion social media users globally, platforms like Facebook, Instagram, TikTok, and LinkedIn have become integral to our daily lives. But as technology evolves, social media is poised for even more significant changes. Let’s explore the future of social media, the key trends shaping its growth, and what businesses and users can expect in the coming years.
1. Rise of AI and Automation
Artificial Intelligence (AI) is set to revolutionize social media by personalizing user experiences and automating content creation. ✅ AI-Driven Content: Platforms will use AI to create and suggest highly relevant content based on user behavior. ✅ Chatbots and Customer Service: AI-powered chatbots will provide instant responses and customer support. ✅ Enhanced Algorithm Efficiency: AI will refine algorithms to boost content visibility and engagement.
👉 Example: TikTok’s AI-based algorithm curates content precisely to user preferences, keeping users engaged for longer periods.
2. Growth of Short-Form Video Content
Short-form videos have become the preferred content format, thanks to platforms like TikTok, Instagram Reels, and YouTube Shorts. ✅ Higher Engagement: Short videos have higher engagement rates due to their fast-paced and interactive nature. ✅ Monetization Opportunities: Platforms are introducing more ways for creators to earn through video content. ✅ Live Streaming: Live videos drive real-time engagement and foster a stronger connection with audiences.
👉 Example: Instagram Reels and YouTube Shorts have gained massive traction, encouraging brands to shift to short-form content.
3. Expansion of Social Commerce
Social media is no longer just for networking—it’s becoming a powerful e-commerce platform. ✅ Shoppable Posts: Platforms like Instagram and Pinterest allow users to buy products directly from posts. ✅ Influencer Marketing: Brands are investing heavily in influencer partnerships to drive sales. ✅ Livestream Shopping: Real-time product demonstrations and Q&A sessions boost consumer trust and conversions.
👉 Example: TikTok Shop and Instagram Checkout make it easy for users to purchase without leaving the app.
4. Rise of Decentralized Platforms
Concerns about data privacy and platform control have fueled the rise of decentralized social media. ✅ Blockchain Integration: Platforms using blockchain technology will offer greater transparency and user control. ✅ User-Owned Content: Decentralized networks will give users more control over their data and content. ✅ Reduced Censorship: Decentralization reduces the influence of large corporations on content moderation.
👉 Example: Platforms like Mastodon and Bluesky are gaining attention for their decentralized, user-driven models.
5. Influence of Virtual and Augmented Reality (VR & AR)
The Metaverse is driving the integration of VR and AR into social media experiences. ✅ Virtual Meetups: Users will engage in virtual hangouts and events using avatars. ✅ AR Filters and Lenses: Enhanced AR features will create more immersive and interactive content. ✅ Virtual Stores: Brands will launch virtual showrooms where users can explore products in 3D.
👉 Example: Snapchat’s AR lenses and Meta’s Horizon Worlds are early examples of this shift.
6. Increasing Role of Personalization
Social media will become more tailored to individual users’ preferences and behaviors. ✅ Custom Feeds: Platforms will offer more control over what content users see. ✅ Dynamic Ads: Advertisers will target users with highly personalized and relevant ads. ✅ User-Curated Content: Users will have more options to customize and control their content experience.
👉 Example: Netflix and Spotify have already set the standard for content personalization—social media is next.
7. Focus on Data Privacy and User Security
As privacy concerns grow, platforms will need to strengthen user data protection. ✅ End-to-End Encryption: Private messages and data will be encrypted to protect user privacy. ✅ Minimal Data Collection: Platforms will reduce data tracking to build user trust. ✅ User Consent: Users will have more control over how their data is shared and used.
👉 Example: Apple’s privacy updates and Google’s cookie phase-out reflect this shift toward stronger data protection.
8. Rise of Niche and Community-Based Platforms
Users are moving toward smaller, interest-based communities rather than large social networks. ✅ Specialized Platforms: Platforms focused on specific interests (e.g., fitness, gaming, fashion) will grow. ✅ Stronger User Engagement: Smaller communities foster deeper connections and higher engagement. ✅ Subscription Models: Exclusive content and community access will drive monetization.
👉 Example: Discord and Reddit thrive on niche, interest-based communities.
9. Greater Use of Influencer and Creator-Led Content
Influencers and content creators will continue to dominate social media marketing. ✅ Micro-Influencers: Brands will focus more on micro-influencers for higher engagement and authenticity. ✅ Creator Monetization: Platforms will introduce more revenue-sharing options for creators. ✅ Brand-Influencer Collaborations: Direct collaborations will become more strategic and long-term.
👉 Example: TikTok and Instagram’s creator funds encourage influencers to produce more content.
10. Integration of AI-Generated Content and Deepfakes
AI-generated content and deepfakes will become more common—and controversial. ✅ AI-Driven Ads: Brands will use AI to create hyper-personalized ad campaigns. ✅ Deepfake Risks: Platforms will need to regulate AI-generated content to prevent misinformation. ✅ Creative Opportunities: AI tools will enable more creative content production at lower costs.
👉 Example: AI-generated influencers like Lil Miquela have already gained significant social media followings.
How Businesses Can Prepare for the Future of Social Media
✔️ Invest in Short-Form Video: Focus on platforms like TikTok, Reels, and Shorts for maximum reach. ✔️ Prioritize Authenticity: Engage with audiences using real and relatable content. ✔️ Embrace Personalization: Use AI-driven insights to deliver more targeted content. ✔️ Adapt to Privacy Changes: Align your strategy with evolving data privacy regulations. ✔️ Experiment with AR and VR: Integrate immersive experiences to enhance user engagement.
Conclusion
The future of social media will be shaped by AI, short-form video, social commerce, and greater personalization. For businesses and creators, staying ahead of these trends is essential to remain competitive and engage with evolving consumer preferences. As platforms evolve, those who embrace innovation and adapt quickly will thrive in the next phase of social media’s growth.

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Kurt Bardella at Kurt Takes:
The triumph of MAGA media in the 2024 elections has provoked an ongoing conversation about the future of so-called legacy media.
News influencers like Elon Musk, Joe Rogan, Megyn Kelly, Charlie Kirk, Ben Shapiro, Tucker Carlson, Steve Bannon, etc., held more sway with the electorate than names like Anderson Cooper, Lester Holt, David Muir, Norah O’Donnell, Wolf Blitzer, Rachel Maddow, Chris Hayes, Lawrence O’Donnell, etc. Since election night/week, ratings for cable news outlets like CNN/MSNBC have cratered, while Fox News has grown. The prognostication about the future of legacy media has been grim for some time now. Ratings have declined, and big-name talents (and budgets) are in decline. However, the electorate doesn’t have to rely on traditional media (newspaper, radio, TV) to remain informed—there are more options than ever. It begs the question: Is there a way to save legacy media and cable news? The short answer is no—not if you want things to return to their former state. But is there a way to appeal to the current generation of 25–—to 49-year-olds? Yes, of course, there is. [...]
As an outside observer, I see that many legacy media outlets are bending over backward to try to keep the audience that they’ve traditionally had. Still, that universe of viewers is getting older and smaller with each passing day. At some point, you must decide to forge ahead, embrace the future, and start programming for tomorrow's audience, not yesterday's audience.
Walk down the street, through Target, at the gym, and notice how almost every adult under 60 has earbuds in. Watch your kids on the couch with their iPads on their laps, and observe how they swipe constantly on TikTok, Instagram, or YouTube. This is how the world absorbs content. Now ask yourself, is the product you’re putting out into the world crafted in a way that reaches people where they are? Is it interesting, entertaining, informative, authentic, formulaic, repetitive, redundant, dull, or forgetful? Is there personality to your programming, or would the casual viewer not notice the difference between what’s on at 9 a.m., 2 p.m., or 8 p.m.? From a personnel standpoint, the media world is very cyclical, much like the political world. Everyone works for everyone at some point. But if you’re investing in the future, you must realize the solution isn’t in the past. Doing things as they’ve always been done won’t attract new viewers, and it won’t help you compete against those outside the traditional media structure who have tailored their presentation to the world as it is, not as it was.
NewsNation contributor Kurt Bardella wrote on his Kurt Takes Substack on the state of the legacy media and its relevance (or lack of one) for the younger generation.
#Kurt Bardella#Legacy Media#Mainstream Media#Media Bias#Substack#Kurt Takes#Conservative Media Apparatus
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The Future of Digital Marketing in 2025 – Trends Every Business Must Adopt
Introduction
As we step into 2025, digital marketing is evolving at an unprecedented pace. Businesses that stay ahead of trends will increase brand visibility, attract more leads, and boost conversions. From AI-driven SEO to hyper-personalized marketing, the digital landscape is more competitive than ever.
Whether you’re a small business owner, entrepreneur, or marketing professional, understanding these trends will help you craft a winning digital marketing strategy. Let’s explore the top digital marketing trends for 2025 that will shape the future of online success.
1. AI-Powered SEO is the Future
Search engines are becoming smarter and more intuitive. With AI-powered algorithms like Google’s MUM (Multitask Unified Model) and BERT (Bidirectional Encoder Representations from Transformers), traditional SEO tactics are no longer enough.
How AI is Transforming SEO in 2025?
✔ AI-driven content creation: Advanced AI tools analyze search intent to create highly relevant, optimized content. ✔ Predictive analytics: AI predicts user behavior, helping businesses optimize content for better engagement. ✔ Voice and visual search optimization: As voice assistants like Siri, Alexa, and Google Assistant become more popular, brands must adapt their SEO strategy to long-tail conversational queries.
Actionable Tip: Optimize for natural language searches, use structured data markup, and ensure website accessibility to improve rankings in 2025.
2. Video Marketing Continues to Dominate
With platforms like TikTok, Instagram Reels, and YouTube Shorts, video marketing is becoming the most powerful form of content in 2025.
Why is Video Marketing Essential?
📌 80% of internet traffic will be video content by 2025 (Cisco Report). 📌 Short-form videos increase engagement and hold attention longer than static content. 📌 Live streaming and interactive videos help brands connect with audiences in real-time.
Actionable Tip: Focus on storytelling, behind-the-scenes content, product demonstrations, and influencer collaborations to boost engagement.
3. Hyper-Personalization with AI & Data Analytics
Consumers expect highly personalized experiences, and AI-powered marketing automation makes it possible.
How Does Hyper-Personalization Work?
✔ AI analyzes customer behavior and past interactions to create tailored marketing messages. ✔ Email marketing campaigns are dynamically personalized based on user interests. ✔ Chatbots and voice assistants provide real-time, customized support.
Actionable Tip: Leverage tools like HubSpot, Salesforce, and Marketo to automate personalized marketing campaigns.
4. Influencer Marketing Becomes More Authentic
The influencer marketing industry is projected to reach $21.1 billion by 2025. However, brands are shifting from celebrity influencers to micro and nano-influencers for better authenticity and engagement.
Why Micro-Influencers Matter?
🎯 Higher engagement rates than macro-influencers. 🎯 More trust & relatability with niche audiences. 🎯 Cost-effective collaborations for brands with limited budgets.
Actionable Tip: Partner with influencers in your niche and use user-generated content (UGC) to enhance brand credibility.
5. Voice & Visual Search Optimization is a Must
By 2025, 50% of all searches will be voice or image-based, making traditional text-based SEO insufficient.
How to Optimize for Voice & Visual Search?
✔ Use long-tail keywords & conversational phrases. ✔ Optimize images with alt text & structured data. ✔ Ensure your site is mobile-friendly and fast-loading.
Actionable Tip: Implement Google Lens-friendly content to appear in image-based search results.
Conclusion
The future of digital marketing in 2025 is driven by AI, personalization, and immersive experiences. If you’re not adapting, you’re falling behind!
Looking for expert digital marketing strategies? Mana Media Marketing can help you grow and dominate your niche. Contact us today!
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Social Media Algorithms: What Marketers Need to Know!
Introduction
Social media algorithms are the invisible forces that determine what content users see on their feeds. These algorithms analyze user behavior, engagement, and preferences to curate personalized content. For marketers, understanding these algorithms is crucial to maximizing reach, engagement, and conversions. This article delves into how major social media platforms use algorithms and how marketers can optimize their strategies accordingly.
Understanding Social Media Algorithms
Social media algorithms use machine learning and artificial intelligence to prioritize content based on relevance, rather than chronology. They consider various factors such as engagement, user interactions, and content type to tailor feeds.
Key Factors Influencing Social Media Algorithms
Engagement Metrics – High interaction rates increase content visibility.
Relevance – Algorithms analyze user preferences to suggest content.
Regency – Newer posts often get priority.
User Activity – Frequency and type of content users engage with affect what they see.
Content Type – Video, images, and interactive content tend to perform better.
Paid Promotions – Ads and sponsored content get preferential treatment.
Platform-Specific Algorithm Insights
1. Facebook Algorithm
Prioritizes content from family, friends, and groups over brand pages.
Uses machine learning to rank posts based on interactions.
Factors include meaningful engagement and video watch time.
Marketing Tips: Use interactive posts, live videos, and encourage discussions.
2. Instagram Algorithm
Ranks posts based on interest, relationship, timeliness, and usage patterns.
Gives priority to Reels and Stories due to high engagement.
Shopping features impact content visibility for e-commerce brands.
Marketing Tips: Utilize hashtags, post consistently, and engage with users through Stories and interactive stickers.
3. X (formerly Twitter) Algorithm
Mixes real-time tweets with ranked content.
Prioritizes tweets with high engagement within the first few minutes.
Factors include recency, engagement, and media type.
Marketing Tips: Tweet frequently, use trending hashtags, and engage with followers.
4. LinkedIn Algorithm
Prioritizes professional content with high engagement and comments.
Encourages long-form content, videos, and industry discussions.
Marketing Tips: Post valuable insights, engage with other posts, and use LinkedIn polls and articles.
5. TikTok Algorithm
Relies on user interaction, video information, and device settings.
The “For You” page is personalized for each user.
Marketing Tips: Create engaging, short-form content, participate in trends, and use viral sounds.
6. YouTube Algorithm
Recommends videos based on watch history, engagement, and subscriptions.
Encourages longer watch times.
Marketing Tips: Optimize video titles, descriptions, and use compelling thumbnails.
Strategies to Work with Social Media Algorithms
1. Focus on High-Quality Content
Create engaging, valuable, and shareable content.
Use storytelling to captivate audiences.
2. Leverage Video Content
Short-form videos perform exceptionally well.
Live streaming boosts engagement rates.
3. Engage with Your Audience
Respond to comments and messages promptly.
Encourage discussions and user-generated content.
4. Optimize Posting Times
Identify peak engagement hours for each platform.
Post consistently to maintain visibility.
5. Utilize Hashtags and Keywords
Use relevant hashtags to expand reach.
Incorporate SEO-friendly keywords in captions and descriptions.
6. Invest in Paid Advertising
Run targeted ad campaigns to reach specific demographics.
Use A/B testing to optimize ad performance.
7. Collaborate with Influencers
Partner with influencers to amplify reach and credibility.
Micro-influencers often provide better engagement than celebrities.
The Future of Social Media Algorithms
As AI technology evolves, social media algorithms will become more personalized and predictive. Future trends include:
Increased AI and Machine Learning – Enhanced content recommendations.
Greater Focus on Privacy – More transparency in algorithm operations.
Rise of Decentralized Social Platforms – Users may gain more control over their feeds.
Conclusion
Understanding and adapting to social media algorithms is key to digital marketing success. By leveraging high-quality content, engagement strategies, and data-driven insights, marketers can navigate algorithm changes effectively. Staying informed and flexible will ensure sustained growth and visibility in an ever-changing digital landscape.
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For as long as Nelly Naisula Sironka can remember she has never wanted children - and with one irreversible decision the 28-year-old Kenyan has ensured she never will get pregnant.
Last October, she took the definitive step of undergoing a sterilisation procedure known as tubal ligation - permanently closing the door on motherhood.
"I feel liberated," theorganisational development expert tells the BBC, adding that it has ensured her future is now entirely her own.
The operation prevents pregnancy by blocking a woman's fallopian tubes and is sometimes referred to as "getting your tubes tied".
Between 2020 and 2023, roughly 16,000 women in the East African country underwent tubal ligation, according to Kenya's health ministry.
It is unclear how many of these women didn't already have children.
Yet Dr Nelly Bosire says the kinds of women coming forward seeking sterilisation in Kenya is changing.
"Traditionally, the most common candidates for tubal ligation were women who already had multiple children," the Nairobi-based gynaecologist told the BBC.
"But now, we are seeing more women with fewer children opting for the procedure."
Sterilisation is only recommended for women who are certain they do not want to have biological children in the future, as reversal is difficult.
"Doctors don't typically encourage tubal ligation because the success rate of a reversal is very poor," said Dr Bosire.
Despite coming from a large family, Ms Sironka said she never felt pressured to start her own - though societal norms in Kenya do place an expectation on women to have children.
She credits her father with her stance as he encouraged her to focus on education - and gave her a love of reading.
Books by US feminist authors like Toni Morrison, Angela Davis and bell hooks were a revelation.
"I interacted with women's life stories that didn't feature children at all," said Ms Sironka, who is now the chief of operations at Feminists in Kenya, an organisation which works to end gender violence.
"It made me realise that a life like this was possible."
She had contemplated sterilisation for years, but decided to go ahead after saving up the money for the operation and finding herself in a stable job that allowed her to take time off.
It cost her 30,000 Kenyan shillings (£190; $230) at a private hospital.
Ms Sironka felt that women's rights were being eroded around the world - especially as women in the US lost the constitutional right to abortion in 2022, which also influenced her decision.
It made her fear that a woman's right to control her own body might be eroded elsewhere - and that she should do the procedure while she still could.
"Within Africa and in America, there has been a rise in fascism and authoritarian regimes, a perfect example of such is Kenya," she argued.
When she told her family, it did not come as a surprise to them, as she had always been very vocal about her desire for a child-free life.
And as for dating and relationships?
"I'm still thinking about it," she said with a shrug.
And Ms Sironka is not alone in choosing a child-free life, challenging traditional expectations of womanhood.
Across social media, there are those speaking openly about their choice not to have children and undergo sterilisation.
Among them is Muthoni Gitau, an interior designer and podcaster.
She shared her tubal ligation journey in a 30-minute YouTube video last March, explaining her decision to have the procedure.
"I think the first time I ever articulated... [that] I did not want to have children, I was about 10," she told the BBC.
Her mother was heavily pregnant at the time, and a random question about her future popped into the conversation.
"I saw a possible partner. I saw travelling. I just never saw children," she said.
Like Ms Sironka, Ms Gitau's decision was driven by a strong conviction to live life on her own terms.
After trying birth control pills, which she said made her nauseous, she sought a more permanent solution.
When she first approached a doctor about tubal ligation at the age of 23, she was met with resistance.
She was given what felt like a sermon about how children were a blessing from God.
"He asked me, 'What if I meet someone who wants kids?'" she said.
The doctor seemed to have more consideration for an "imaginary person" rather than the actual patient sitting in front of him, she said.
Ms Gitau said the dismissal was "heart breaking". It was another decade before her wish was finally granted.
Dr Bosire points out that a significant challenge in Kenya is getting medics to shift their mindset and truly appreciate a patient's right to make decisions about their health.
"This ties in with our culture, where people believe it isn't normal for women to want a tubal ligation," she said.
Another Kenyan gynaecologist, Dr Kireki Omanwa, admitted the issue was a matter of debate amongst colleagues and in medical circles.
"It remains inconclusive," he told the BBC.
But Ms Gitau was not deterred and last year approached another doctor - this time at a non-governmental organisation that provides family planning services.
She was armed with a bullet-point list of reasons to support her decision and was relieved to find there there was no pushback: "The doctor was very kind."
Currently single, she is living happily with her decision, which she feels gives her control over her own life.
The 34-year-old is also happy with the reaction to her video - and relieved that there has been no major backlash.
She says most people online have been cheering her on, which has seen her confidence grow.
"Women can contribute to the world in so many other ways," she said.
"It does not have to be through raising a whole human being. I am grateful to live in a generation where choice is a thing."
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