#you just said yourself you havent read the instructions and have skipped two steps because of that!!!! what are you talking about!!!!!!!!!!!
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Ah, yes, plumbers and sellers calling me for information and then immediately calling my boss not because I'm inexperienced (and in that case they would be right, as I've begun working here like two months ago) but because I'm a young woman who couldn't possibly be giving them an accurate answer
#teach says#office blogging#i have to say taking two months to witness a sexist customer is kind of an achievement#the world maybe is truly progressing#but god forbid women know anything about piping#at least sometimes#and for context it wasnt anything difficult either#the question was âhey we didnt read the instructions and installed the thing wrong. is there a way to fix this without having to redo the#entire floor?â#like lmao dummy no??????????? you should have measured twice and cut once you knucklehead!!!!!!!!!!!!#if youre a big dumb dumb thats not my problem!!!!!!!#and his answer was âoh so i picked the wrong productâ#NO????????#you just said yourself you havent read the instructions and have skipped two steps because of that!!!! what are you talking about!!!!!!!!!!!#so anyway male dominated fields and whatever
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Distractions and O.W.L.S ⧠Draco x Reader
Summary: You start neglecting yourself and Draco when you begin stressing for O.W.L.S. The studying finally took its toll on you that landed you in the hospital wing but Draco helps you end the night on a good note.Â
Warnings and Perks: being stressed, over studying, fainting ! and corniness
Words: 2K (sorry for any mistakes its 3 AM !!!!!)
A/N: omg i am currently working on some requests and on Healing Heart 4, but iâve had this scenario stuck in my head all night bc i was listening to a slowed down version of stuff we did from UP and so i thought id share it with everyone since i havent posted in like 2 days <3 do not own gif but pretend that you and Dracoooo <3
It was the beginning of June, weeks away from O.W.L.S, which meant weeks away from another ending of a school year at Hogwarts. What bothered you the most wasnât the fact that you had homework piled up to the ceilings, or that Snape has been snapping at you all week and took away 5 house points from you, or that you were drowning in a sea of textbooks and notes that you kept studying for your upcoming exams; it was the fact that you had barely seen Draco in nearly two weeks. You were so busy with schoolwork and focused on getting outstanding marks, you hadnât even realized you were neglecting your own boyfriend.Â
Of course, the two of you would find each other in the Great Hall during breakfast and youâd give him a quick hello and goodbye kiss faster than he could even register what was happening and by the time he did, you were already out the door and rushing towards your first class. At this point, you were acting like the white rabbit from Alice in Wonderland, always frantic and in a rush. Your hair was wild and untamed, you had dark bags under your eyes from the all-nighters you were pulling, your robes and clothes underneath were in disarray and wrinkled.
To make it worse, you never let Draco study with you. He constantly asked and you always gave him the same answer.
âIf I study with you, Iâll never get anything done.â
Which was true. He was very distracting with his quiet jokes in the library, or when he would look up at you with his sparkling gray eyes when you would try to ask him a question that just flew from your mind at the sight, or smile at you with a wide toothy grin that lit up the room when you got sidetracked and talked to him, or the way he rested his hand on your thigh when he would sit beside you while you quietly read or wrote but the only thing you could focus on was his fiery touch. Really, it wasnât him who would distract you; it was you who distracted yourself with him. And that was evident when you tried to remember everything youâve learned in the past school term and came up blank because for some reason your brain only retained information and memories that contained Draco throughout the past year.Â
So you figured a little time away from him wouldnât hurt. Because if you didnât pass these O.W.L.S, you felt like everyone would be disappointed in you, especially yourself. So you locked yourself away in your dorm and crammed and jam-packed your brain with information until you eventually passed out hunched over a book with drool blurring the ink on your pages. You avoided the library for studying, knowing Draco would go looking for you or Madam Pince would distract you halfway through your note taking to kick you out for the night.
Mornings always came the same, you waking up randomly over your desk a few minutes before breakfast and changing into a new pair of robes as quickly as you could while trying your best to smooth your hair down with your hands. This morning was different, however. You woke up to one of your roommates shaking you violently while she spoke your name loudly above you, but it sounded distant. You shot up in a hot flash, wiping your mouth of any saliva and groaning when you started to feel the pounding in your head that seemed to shake up your whole brain. âThank Merlin, youâre awake!â Your roommate exclaimed in relief. âYou looked dead, honestly. But class is starting in twenty and youâve missed breakfast.â
âTwenty?â you frown, letting your swelling head fall into your hands. âI donât want to deal with Snape right now, I feel awful.â
âIâm going to try to say this as nice as possible,â she sighs, placing a hand on your shoulder, âbut it shows.â
âThanks,â you scowl. You try to get up from your chair but gasp in pain as your muscles cramp at the movement like a rickety old man.Â
âMaybe you should go to Madam Pomfrey,â she suggests, trying to help you up but you shoo her.Â
âNo, Iâm fine,â you rush to interject. âI will not be missing Potions, no.â
She gave you a shrug, backing away in defeat as she let you rush to change into new robes and attempt to brush down the matted mess thatâs supposed to be your hair but gave up halfway through and threw it into an updo. The headache was not a good combination with the scalp pain from combing out knots. Your roommate waited for you with pitied eyes, following closely behind you as you hurried out of the room and towards the exit.Â
You sped walked out with her but didnât see the mop of platinum blond that was waiting for you outside the entrance of the common room. You had zero awareness of his presence until his hand had reached out to hold onto your wrist, stopping your near sprint towards the class. Your roommate stopped too, eyeing the two of you and the look on the Slytherinâs face before she continued walking.Â
âWhat? Draco, let go,â you move away from him and he quickly drops your arm. âIâm going to be late.â
You began to walk away from him, but he stepped in front of you, stopping you again.
âWhy werenât you at breakfast?â
âI overslept,â you answered gruffly. âNow, move! If Iâm late, Snape will have my head on a stick.â
âY/N, you need to slow down,â he frowns, âall this studying and rushing around everywhere is going to land you in the hospital wing. You look sick already, Iâm worried.â
âIâm not sick!â You huff, throwing your head back in irritation. âIf you really cared about me, youâd let me go to class instead of insulting me.â
âIâm not insulting you. Am I so terrible to tell you that you look like youâre about to pass out any second?â
âYes, you are terrible,â you sneer, the pounding in your head was getting stronger each passing second. âInstead of-â
Your train of thought was violently stopped in its angry tracks, you stumble back and begin blinking hard at the spots that quickly started to dot your vision. Your hand instinctively reached out towards Draco, which he grabbed and hurriedly darted forward towards you, gripping onto you before you could meet the ground, your vision going black and your consciousness out the door.
Draco felt himself begin to panic. He promptly began to feel guilty, feeling like it was his fault that you even fainted in the first place because of the argument he had accidentally started.
He gathered you up in his arms, one arm sliding under your knees and the other under your neck as he swiftly picked you up and began his frantic journey towards the hospital wing.
When he got you to Madam Pomfrey, she instructed him to set you down on one of the beds and kicked him out of the room while she started her treatment. His heart was beating so fast, he wanted nothing more than to stay by your side so he halfheartedly threatened her with his father and she ended up letting him stay with a deep sigh while he stood idly by your bed. When Madam Pomfrey was done, she left the two of you alone. Draco wasted no time in sitting at the foot of your bed, his hand finding its way into your cold one that laid limply beside you. He watched your sleeping figure with a relief as he noticed that whatever Pomfrey gave you had speedily began to affect you. Your skin no longer looked ghastly and dull, but healthy again and tinged with pink. The dark circles underneath your eyes had faded just a little bit, leaving only slight bags as you finally slept.Â
He waited maybe 12 hours for you to wake up. After missing his first class, he had decided to go to the rest of his classes as Madam Pomfrey swore to him up and down that you would not wake up any earlier. He begrudgingly obliged and skipped all his meals instead to spend his short free time with you. When his final class ended, he almost ran back to the hospital wing. He occupied the rest of his time with a book he had found thrown somewhere around the room. The book was long forgotten the second he felt your hand twitch and your body begin to stir, your tired e/câs looking around the room in confusion before landing on him. He scooted himself closer to you, brushing a loose strand of hair out of your face as he looked at you with pure concern. It was the same look he had when he confronted you earlier and with that one look, you were able to recall everything that had happened before your collapse.
âIâm sorry I said youâre terrible,â you croak out sadly, your hand wrapping around his wrist and squeezing it gently.
âIâm sorry I made you faint,â he says. âHow are you feeling?â
âThat was my own fault,â you chortle, âbut I feel really good. I know I fainted and all, but I feel much better with whatever Madam Pomfrey gave me.â
âI can tell,â he smiles, moving himself a little back as you sat up with a newfound strength. âShe said you can leave when you wake up.â
âGood, now help me out of this bed.â
Draco took your hand and you hopped out of bed excitedly, turning towards him and giving him a tight hug that he returned twice as hard.
âIf youâre not too tired, can I show you something?â He asks from above you, his arms still wrapped strongly around you.
âYes, please,â you answer with a nod against his chest.
Draco steps away from you before taking your hand and walking the two of you out of the hospital wing and towards the stairs that led to the astronomy tower. When you reached the top, huffing, and puffing, he asked you again if you were okay to which you answered with an eager nod.
"Tonight is a blood moon,â he smiles, pointing up towards the very large orange and reddish moon in the starry night sky. It shone brightly but still gave off little light in its wake, the astronomy tower was almost dark, but you still managed to see the blond perfectly, he was watching you with a happy and loving glint in his eyes that you were able to notice. âI was planning on asking you to see it with me tonight, but we kind of ended up elsewhere.â
You threw yourself into his arms, your face buried deep in his robes and the heat radiating off his chest warmed you up in the comfiest way.
âYouâre the best, Dray,â you mumble into the cloth of his robes, the clothing vibrating underneath you as he chuckled. You pulled away and gazed up at him, smiling when he placed a kiss on your forehead.
The two of you unknowingly began to sway back in forth in each otherâs arms, his hands resting on your lower back while yours were looped loosely around the back of his neck.
âYou scared me today,â he begins quietly, âand every day since youâve started your studying.â
âI know,â you frown, âIâm sorry.â
âPromise me youâll stop overworking yourself,â he says softly. âI know youâre scared youâll fail, but I promise you wonât. Youâre one of the smartest people I know and I know youâll get outstanding marks on everything.â
âYou think so?â you ask hopefully, your eyes trained on the burnt orange moon as you took in his words.
âI know so.â
A few more minutes of silence pass by, your head now leaning against his chest as the two of you still danced silently. And as if he read your mind, Draco began humming a soft and off-pitch rendition of Claire de Lune. You would laugh every time he forgot a note and would go silent for a moment before backtracking and humming it correctly.
You donât know how long the two of you stayed up there dancing slowly in each otherâs arms with Draco trying his best to hum the top classics of the classicalâs, his lips finding yours every now and then to kiss you longingly and tenderly, but one thing was for sure; it was bliss.Â
Maybe distracting yourself with Draco wasnât such a bad thing.
#draco malfoy#draco lucius malfoy#draco malfoy x reader#draco malfoy imagine#draco malfoy x you#draco malfoy x y/n#draco malfoy fanfiction#draco malfoy x hufflepuff!reader#draco malfoy x ravenclaw!reader#draco malfoy x gryffindor#draco malfoy x slytherin#draco x reader#draco x y/n#draco x you#draco malfoy fluff#draco malfoy angst#draco malfoy blurb#draco malfoy drabble#harry potter writing#harry potter imagine#harry potter fanfiction#harry potter fandom#harry potter
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Help
Summary: You are going to help out at a community event that helps displaced veterans get back on the right track. It sounds simple and safe, however, you chose the wrong day to go and help Riou.
Warning: there is slight kidnapping within here, just incase its a touchy subject for people
request for @wenibo, hope you enjoy! as always, can read on ao3
âAlright, here we go,âyou said. You made sure that you had your outfit in check, dressing in green clothing to go with the theme. The two of you were going to help volunteer at a center for Veterans to help get them back on your feet. Your job was to help serve and pass out food while the event was going on.
Besides, you knew Riou was going to be in his army uniform to help. You smiled as you thought about how important this was to him. He really cared about anything that had to do with the army. Although, he didnât really talk much about it. Its not like you could push him though. You knew he was, at least, in the line of someoneâs fire. Of course, you also knew what that did to people. If he wanted to tell you, he would. You knew he would.
To be honest, you had wanted to come help out earlier, but your job kept making that impossible. Finally, though, you had managed to get the day off. Right as you were about to put your army denim jacket on, that you had bought recently to go with your outfit, your phone buzzed on your bed.
Riou: Iâll be arriving in about 5 minutes
y/n: Okay!! Im ready
You waited by the door, checking your phone to pass the time until you heard a knock. smiling, you put your phone in your pocket and opened the door, seeing your lovely boyfriend standing there.
âHey,â you said.
Riou stepped forward and brought you into a hug, kissing the top of your head, before you pulled away and looked up at him.
He smiled down at you and responded,âHey y/n, are you ready?â You nodded your head and pulled away,âeven dressed for the occasion but you still look better than I do.â
Riou shook his head in disagreement,âno, youâre very beautiful,âhe said, raising a hand to place on your cheek,âthank you for putting consideration into you outfit.â Your heart skipped a beat and you let out a shy âthanksâŚâ, only because you knew he would continue with the compliments if you didnât except it.
Not that you didnât believe him, you did every time he said it. His words had that much power. Riou really was like some prince that showed up at your doorstep. Sometimes you couldnât believe he was real or that he chose you out of all people.
Despite your insecurities, Riou always somehow found a way to eradicate all of them. He made you happy.
Riou grabbed your hand and spoke,âletâs go.â
You followed behind Riou, holding his hand. As it was only about 15-20 minutes away, you decided to take the train.
Since it was a Saturday, it was a bit packed, so Riou had one hand on the handle as he held you close by your waist. Your face was up against his chest and you held onto him by wrapping his arms around your waist. This also meant that you were able to smell his scent. It smelled like he had just recently got out of the shower and his army clothes had definitely been washed the same day or the day before because you got a whiff of the laundry detergent.
Every so often on the ride, Riou asked if you were comfortable. You were because he made sure that it was. He held you tight and moved around when people were shuffling in and out so that you wouldnât be hit by them.
Eventually, you had finally made it to your destination and got off of the train.
âFinallyyy, weâre off. It was too stuffy in there,âyou said, stretching out your limbs.
Riou apologized,âsorry, If I would have known it was packed, I wouldnât have suggested that.â
You smiled and spoke,ânoo, its fine. Iâm used to it, its Japan, thereâs not much we can do about it, Iâm fine. So, letâs go to the place,âyou finished, holding your hand out for Riou to grab. He did, but he also lifted your hand and kissed the back of it,âyes, lets go.â
Riou led the way again and you tried to calm your heart that was beating again because of his romantic gesture. A small smile came on your face as you picked up the pace so that you werenât behind him, but right next to him.
âItâs nice that youâre doing all of this. Iâm glad that I could finally come,â, you said, looking over at him.
âA lot of people arenât as lucky as me to be able to get back on their feet. We all deal with trauma differently and, for some, it hinders them to be able to live the way a normal person would. I want to help them as much as possible.â, he said, his eyes showed that his words were genuine and that this cause meant a lot to him. Now, it meant even more because it was so important to Riou.
Soon, the two of you arrived at the place.
You were given a nametag and told to write your name on it.
The whole center was filled with green. Some still choose to wear their uniforms, others were in casual clothing, moving about the place. There was a table set up in a line where the food was being prepared and setup, which was where you were instructed to go. You walked over with Riou and met with the person in charge.
Your job was the rice station and Riou was right next to you giving out the fish.
âRight, this shouldnât be too hard, Its mid-afternoon too, so Iâm sure the lot of them must be hungry,âyou say as you placed some gloves and an apron on. Riou did the same. You had seen him with an apron on before, but you still would never get over the fact of how cute he looked in one.
You also noticed that Riou was familiar with a lot of the people there. What you didnât expect, was to meet some of them, Riou introducing you as his significant other. You were even more flustered when you heard that, apparently, they had heard a lot about you. It made you feel nice though, regardless of your embarrassment, that Riou felt proud to be your boyfriend.
Soon, it came time to serve food. You wanted to try your best even if the task was so simple that a 2nd grader could probably do it. Just greet every veteran with a smile, tell them to enjoy their meal. You happily gave some more rice to those who wanted it too. It was all going smoothly until there was one veteran that gave you a weird feeling.
The next person moved in line and he spoke to you,âNice face you have there, Iâd be jealous of whoever got to have you.â He smiled. It was just a compliment, and you had received a lot that day, but from him it was justâŚ.it didnât seem right. But, you werenât going to to jump to conclusions, so you smiled and spoke,âthank you, would you like rice today?â
The old man chuckled,âare you on the menu? But yes, some rice please.â
You nervously laughed,âha...ha..no im not but..here you go...I hope you enjoy,âyou said. Riou had gone to tend to something else, so you couldnât even rely on him to get you out of it.
Thankfully, the guy went away soon and moved onto the next person. You sighed internally before you picked yourself up again to serve the next person.
About an hour later, most of the people had been served. You got talking to some of the other volunteers as you stayed, just in case there was any stragglers.
âSo Riou huh? You know, weâve had our eyes on him for a while, but he never seemed to show any interest, what did you do? How did you two meet?â, many of the women questioned.
You laughed,âhaha, I sometimes wonder why me too. I'm just an average citizen who works a regular job. Goes out with my friends when I'm not tired or lays around on the couch catching up shows. ButâŚ.we met in a clothing store. I was on an hour break from work, So I decided to look around. Since my clothes had a name tag, he assumed I worked there, but I helped him out anyway since I frequent that store quite a lot.â
Riou always told you were beautiful and what not, which still made you feel extremely special. When he first told you he loved you, you never questioned why, because the way he said it didnât leave you a chance to question it. The way he looked into your eyes, holding your hands, smiling at you, almost like he was about to cry. He meant it. You knew he meant it.
So, no, you never asked for a formal explanation. Riou never gave you a reason to ask for one but, of course, when people ask you like this, you felt like you needed to say more than âhe just does.â
Riou finally showed back up, apologizing for keeping you. He asked if the two of you could stay a bit longer to clean up.
You chuckled as you looked at him and patted his arm,âIts fine, if they need muscle, youâre the one to call. I can barely carry my groceries up the stairs.â
Riou softly smiled,âits alright, I have enough for the both of us, so you donât need to worry about it anymore.
âGo ahead and do your thing,âyou said,âI can help out here.â
Riou nodded,âthank you, I need to go speak to someone again. Are you fine? Do you need anything? Im sorry we havent been together as much today I can-â
âNo no no,âyou said and pushed on his back,âall these people are very friendly, go do what you need to do, I will be fine. This day is for the people here, not so we could spend time together so go.â
âWhere do these go?â, you asked the people in charge, holding a box of supplies in your hand.
âIn the supply closet hun,âan elder woman said to you, then pointing you towards where it was.
You started to walk there, which was fairly easy since it was right around the corner.
However, when you arrived, you found that it was locked. You bit your lip as you spoke to yourself,âis it supposed to be locked...or am I not at the right one? No, they definitely said just around the corner. HmmâŚ.â, you set the box down and went a bit further down, turning the corner.
There were a couple doors, but this was already way past the corner. You decided to ask just to make sure, but all of a sudden you felt a hand cover your face. It was a man. Your body quickly went into an immediate panic as you tried to furiously struggle in the manâs grasp, but he was way stronger than you. He started to pull you into another door, threw you in there, and shut the door.
You barely managed to break the fall with your hands at you looked up,fear in your eyes as you saw who the man was.
âY...you!..â,you said as you saw the creepy man from before that you had served. Your heart was almost threatening to come up from your throat and you knew you should have stayed calm in the situation, but you were frightened. Your words got caught up in your throat as the man didnât say anything and you felt tears threatening your eyes.
Just by the way you were so easily taken, you felt defenseless.
âWhatâŚ.what do you want? I-I have a-â, you were interrupted by the manâs voice.
âA boyfriend? I already know. Heâs not here right now thoughâŚâ, he said, the man digging in his pocket and then pulling out handcuffs.
WellâŚ.at least it wasnât a knife...but what on earth could he want with you? Was he just purely crazy or just got his hands on the first victim he could get.
Seconds later, he also pulled out a knife. Maybe you spoke too soon.
There was no way you were going to go out like this.
You tried to open your mouth to scream, but the man pointed a knife at you, glaring,âyell and that's your throat.â
For now, you did as he said, although all you could think about was Riou, secretly calling him in your head. He should notice that youâre gone thoughâŚ.and look for something to defend yourself with. NoâŚ.your hands would be immobile.  Stalling is also something one should do in these situations right?
Riou please hurry.
âHave you seen y/n?â, Riou asked, peering around and not seeing your face.
âOh my...not in the last fifteen minutes at least. They were only supposed to go to the supply closet. There's no way it should have taken them that long,â the elderly woman said.
Riou raised an eyebrow,âthanks, Iâll go check, maybe y/n got lost,âhe said, honestly hoping that was the case. He shouldnât be worried, but he had this bad feeling building up in the pit of his stomach.
âPlease be okayâŚâ, he muttered to himself as he checked throughout, even entering the restrooms. He called your phone, but it went straight to voicemail, which was highly unusual. Riou knew you would never disappear on him like that without telling him. Something was definitely up, there was no denying it.
He started his search again, this time, shouting your name out, hands to the side of his mouth to make his voice louder and echo more so that, maybe, you would be able to hear him.
After about 15 minutes, he thought he heard what sounded like a yell. He stopped, honing in his sense, when he heard it more clearly this time. It was his name and it definitely came from a voice he recognized. Riou was mostly calm, hoping he would find you safe, but shouting his name was something that he never thought he should reveal to y/n.
It was his trigger.
From his time in the navy, his name being called outloud like that either meant that one of his mates was seriously injured, in immediate danger, or close to death. So, to hear the person he loved, scream his name in such terror, he felt himself going mad. His once calm eyes grew big, he bit down on his teeth, clenching his fists as tight as he could.
Riou arrived at the door that he figured the sound came from, taking out a knife attached to his leg. He managed to pick lock the door, his breath stopping as he saw you with a knife to your neck.
âI told them to shutup, but look whoâs here now. Drop your weapon or its your throat.â, the guy said.
Riou quickly dropped his weapon.
âY/nâŚ.just stay calm...you trust meâŚ.right?â, Riou said, his eyes calming down a bit.
The guy spoke,âquit your yapping! Now pick up those handcuffs and put it on you.â
Riou, again, did as he was told. He didnât have a concrete plan. So, he put them on, then getting on his knees, as per the man demands.
Riou spoke,âthere, now let y/n go and take me instead. I dont know what your end game is here, but, please, let them go.â
The man pointed the knife away from your throat to Riou,âyou better not try anything funny or-AHâ
You knew this was your only chance to retaliate, so you bit down as hard as you could on the hand that was holding your neck against him, then made a run for it to Riou.
You ran to Riou who quickly stood and spoke,ây/n! Get behind me.â,he said as he moved in front of you, moving one leg up, kicking the guy in the stomach and sending him back. Now that the man was a bit of distance away, Riou dislocated and relocated hand like nothing as he got out of the handcuffs. This definitely wasnât his first time doing that.
He gently moved you off to the side, stomping towards the man who was wobbling, holding his stomach, definitely because Riou kicked it. Riou grabbed the man by the collar, threw his knife to the side, and pulled him against the wall. He was a completely different man now from the one you knew. His eyes looked like they were out for blood.
âWhat the hell did you do to y/n? You have no right to touch them or even put them in danger or even look at them,âRiou stopped as he punched the man at the side of his face, causing you to flinch a little at the smacking sound.
The man was scared already and was starting to apologize, but Riou continued.
âScum like you are people who dont deserve. If you ever ever-â he said, emphasizing it by clutching the grip of the man's collar tighter, Riou speaking more as if he was growling under his breath,âlay your filthy hands on y/n again, I will not hesitate to end your life.â
The moment Riou punched him again, which knocked him out, you came to your senses. You quickly pulled your phone out and dialed 911, telling them of the situation. Your eyes stayed focus on Riou as he handcuffed the guy and you finally got off the phone.
You placed your phone in your pocket and stared as Riou walked up. Looking down, you saw how his hands were shaking and he looked at you, eyes filled with regret. You bit your lip before you walked and grabbed his shaking hands, holding them. You moved his hands towards your lips and kissed them,âits okay...im safe...and im not hurtâŚits okay...â, you said, staring into his blue and worried eyes.
He calmed down a bit after hearing that you werenât hurt and pulled you into his chest, gently hugging you, his voice fragile and soft.
âI was so scaredâŚ.something happened to you...I dont know what I would do ifâŚi-im sorry I let youâŚ..see that side of me..â,Riou said, trailing off. You started to rub his back, doing your best to relieve his tension a bit,âits okay Riou...im happy that you came to protect me.â
Riou continued to speak,âwhen you called my nameâŚ.it reminded me of the time I was in the war. I just...I want to protect everyone. I thought you could die and there would be nothing I could do to save you becauseâŚ.thats just how it was. I couldnt protect everyone.â
You pushed on Riouâs shoulders so you could see his face clearly. He looked away from you, but you placed your hands on his cheeks as you spoke,âhey...look at meâŚâ, you said and waited for him to do so.
âRiouâŚ.youâre not superman. Even if you were...that doesnt mean you fail if you canât save everyone. Youâve already been my superhero multiple times, not just today. Besides, you knew something was up right? When no one else did. You know stuff about me that other people dont...thats why you were searching and that's why you found me. And I love you for that. I love you so much.â you finished off with a small smile, a lone tear running down your face.
You leaned up and placed your lips on his, softly kissing him.
The kiss helped calm Riou down even more, pushing into it, a hand wrapping around your waist. His hand went up to your cheek, wiping your tear away, continuing to kiss you.
Eventually, he pulled away and looked at you,âI love youâŚ.I love you a lot. You mean the world to me. I couldnât be with anyone but you. It couldnt be anyone but you. When I first met youâŚ.there was just something that pulled me to you. Other than your kindness or how pretty you are. There was just some part of me that felt like if I let you go without getting your info I would regret. And Im sure I would,âRiouâs thumb lightly caressed your cheek as he softly smiled,âI dont have any regrets being with you. You make my days much more brighter, more than anyone else, y/n, and I love you.â
Your eyes wavered, starting to feel up with more tears. His words just seemed to strike a cord in your heart and you felt every single note that was played. You grasped at his shirt, leaning up to kiss him once again.
A smile came on your face as you pulled away, dabbing away tears that wanted to come out,âI love you even more Riou,â you said, then hugged him. Riou hugged you back, placing your head on top of his, lightly petting your hair,âIâll always protect you,â then kissed the top of you head.
#Riou Mason Busujima#riou busujima#hypnosis mic#hypmic x reader#hypmic scenarios#riou busujima x reader
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
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 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225
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Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
 Announcement
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, weâre gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: Iâm doing great. Iâm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So itâs gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: Iâm good, man. Whatâs up?
Adam: Nothing, just chillinâ. I was hoping for a weather report. Itâs kind of overcast and nasty here. How about you?
Marco: Itâs over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? Whatâs going on?
Bradley: I donât know. I havenât been outside since about 6 o'clock this morning because Iâve been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see youâve got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if youâre watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. Itâs always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while Iâm talking I canât remember anybodyâs name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, itâs good to see, âHey, youâre from Semantic Mastery. I know you guys,â and thatâs pretty cool. That is pretty cool.
Adam: Awesome. Well, Iâd like to say this every time, if youâre new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If youâre watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, youâre working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. Weâre going to talk about that a little bit more, but Iâll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. Iâm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If youâve already done that and youâre looking to take things up a few notches, if youâre wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, Iâve skipped this while I was excited about talking to the new people, but if youâre checking out the replay or you watch these on YouTube and youâre checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. Itâs great way and free way to stay up to date.
Letâs get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about whatâs going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, heâs a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, âHey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?â
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didnât have on previous versions. Now itâs there. So if youâre optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when youâre getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan youâre sending yourself up for success with your local digital marketing agency. Even if youâre doing info products, if youâre doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, thatâs not your thing, thatâs not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. Itâs a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So thatâs what was done in the Battle Plan.
Just because itâs simplified doesnât mean that it doesnât work, that itâs bad. Weâre hardly charging anything for it, anyway. But itâs just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothingâs guaranteed and in this world, especially not when youâre dealing with the 800-pound gorilla in the room, but this guy, thereâs some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and youâre still having trouble, you can go in and you can still hammer Google and make the needle move. Itâs just how much work are you willing to put in towards your success? Because nothing in this world is free. Iâm Christian, and so if you donât work, you donât eat. Itâs very plain. So guys if you donât put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, youâll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasnât picked up the Battle Plan yet, one, you should do it, and two, weâll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and weâll randomly select one person who does that, weâll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didnât plan this ahead, but why donât we do that?
Adam: Yeah.
Marco: Or if they bought it, we can refund it.
Adam: Yeah. Weâll do a free one, just because I donât wanna screw up our stats. Iâm not gonna lie. Iâm looking at the numbers. But yeah, best question, Marco, weâll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and weâll randomly select. Weâll hop online, weâll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Letâs do it.
Bradley: All right. Iâm gonna tease the Mastermind just briefly because weâve been working on building out GMB assets and all that. By the way, guys, if youâre in any other groups, youâll probably are aware that thereâs a lot of shit going on right now with GMB because Googleâs trying to crack down on spam to Maps listings, which we all knew was gonna happen. Iâve been preaching that for months. Thatâs part of the reason why Iâve been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like thatâs whatâs going on right now.
So thereâs a lot of stuff going on, a lot of changes, Googleâs cracking the whip, theyâre tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. Thatâs really what my team is doing. My team has been completely prohibited from going in any new accounts or anything thatâs been set up recently. So Iâm having them just go back through and fine-tune our off-page strategies until we figure out whatâs going on.
Also, a lot of times, guys, itâs just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, weâre not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like Iâve got a bunch of those. So weâre kind of working on the off-page stuff at the moment. Then once we nail down what weâve determined is the proper procedure for going forward, obviously, weâre going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, donât panic, guys, Iâm sure youâve got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and weâll find other ways. Thatâs just the nature of the game. Itâs a cat-and-mouse game. Thatâs what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what Iâve been preaching and that was to build, build, build. I think we built-, well, Iâm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didnât charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because Iâve got my team doing off-page stuff right now and recently thereâs been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasnât seen it yet. Lisa has this tool thatâs a co-citation RSS feed creator, or a super feed creator, as I like to call it. Itâs called RankFeedr.
Itâs great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. Itâs something that you can set and forget. Itâs a bit time-consuming to create these super feeds. Also, thereâs a way that you can embed them in specific pages.
Thereâs a question specifically from our new Mastermind member Robert that Iâm gonna answer in just a few minutes, but thereâs a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybodyâs in Syndication Academy, excuse me, if you havenât seen, that go to the training area and go look at the update section. Itâs the only replays or archived so far for 2019. So itâs in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If youâve got RankFeedr, then you can actually embed the feed. Itâs really powerful. So Iâve got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because Iâm just having to do off-page stuff at the moment. So theyâre gonna go back through and go through all the assets that weâve created and start embedding these feeds and in very specific locations. Itâs a bit of a process but Iâm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably donât.
That in itself, guys, Iâve put a lot of work into this stuff. Iâve developed my processes over the years and how to create process docs and how I train my team. Itâs a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they donât even need the training video. Thereâs always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant thatâs cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. Thatâs essentially how we train our teams.
So Iâm just gonna grab the screen before we get into it anyways. Iâm gonna show you guys this really quickly. Take a screenshot if youâre smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what weâre gonna be doing. I just started on part one, the training video will go here, thereâs a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, Iâm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, youâll be able to put it to use. All right.
Also, weâre gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, heâs also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that weâve been suckered into from an attractive marketing message. We start off with whatâs called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, thatâs where we go into this next stage of whatâs called the emotional cycle of change. Itâs called informed pessimism.
Anyways, Iâm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and thatâs why youâre watching this webinar, youâve probably suffered from shiny object syndrome at some point or you currently still are. Iâm a recovering shiny object syndrome, thatâs like a recovering alcoholics. Do you know what I mean? I was talking about how Iâve unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Okay. Weâre gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so Iâm gonna start with her. She says, âDoes ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?â
Yeah, it can. The thing about ranking local videos for leads is they donât convert typically as well as having a Maps listing would. They can, donât get me wrong, depending on the message and if itâs a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. Thereâs so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but itâs gotten better and better recently, and thatâs using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because itâs not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. Youâll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if Iâm wrong, Adam, but isnât that training available is an order bump for the Battle Plan?
Adam: Iâm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. Itâs the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now Iâve been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now Iâve provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I donât have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, Iâve actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, âLook, Iâm not going to provide the SEO service anymore. Iâm going to provide local ads. Iâm going to set up ad campaigns for the videos.â Because I can guarantee traffic that way. I canât guarantee traffic or leads or clicks or anything from ranking in Google. I canât guarantee rankings either.
I mean, Iâve always done that. Iâve always said, âLook, if it doesnât rank, then I donât refund the money, but we could cancel service.â They can always cancel anytime. I donât ever put them on contract. Iâve always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, âLook, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. Itâs likely going to rank anyways.â So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
Whatâs also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. Itâs so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that âHey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.â I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldnât do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. Itâs available, like I said, as part of the quarter buff to the Battle Plan. All right. Thatâs a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, youâre going to get traffic if, and now hereâs a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradleyâs method, the ads training, thatâs hyper-targeted people that are likely to convert into leads. Now on the other method where youâre doing the embeds and the link building, what youâre going to get is youâre going to get a more general viewership and so youâre going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, thatâs why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel thatâs connected to a bunch of syndication networks. So thatâs the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. Itâs automatically getting embeds. My syndication networks are well-themed and aged because Iâve been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marcoâs talking about, like embeds.
Even if you donât have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, thereâs no doubt about that. What Iâm saying is combining those two methods, guys, thatâs where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if youâre not getting the traction that you want, and like I said, for me, itâs just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what theyâre interested in, where they came from and where theyâre located. So itâs super-targeted traffic which is highly weighted trafficked by Google, and thatâs the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. Itâs almost guaranteed. Again, I donât guarantee rankings now. I tell them if it doesnât rank, they donât have to pay me and weâll cancel it. But I do guarantee views and clicks. I canât guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. Iâm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, âHey guys, Iâm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.â
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever youâre sending them, where are you sending them? If youâre sending them to just the homepage of a website thatâs not set up for lead conversions, then it could be that youâre losing them there.
It could be that if youâre just using the call buttons, then you could be losing traffic from desktop searches because people arenât clicking the call button from desktop search and some people wonât go actually click through to the website or go do another search for it. I mean, thereâs a number of things that could be it. I would say that, typically, if youâre getting a lot of exposure but youâre not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where youâre directing the traffic to, if itâs a click-through as opposed to just a call conversion goal.
Also, in your posts, if youâre doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, canât talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: Iâd say that thatâs just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that Iâve been doing. Itâs not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate itâs calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where theyâre going. It just means that you have to go and figure out. Iâm not gonna get too deep into our training, but you have to know when to deliver the message. Right? Thereâs ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. Itâs just constant, right? Because thereâs people constantly looking for it. So thereâs a whole lot of things involved. Just a general overall opinion on whatâs happening, I would say from 450 views, youâre just about right on the calls.
Bradley: Yeah. Thatâs increased the views per month and itâs a numbers game. If youâre getting what looks like 1 to 2% of whatever your views are, it looks like thatâs whatâs actually converting in the leads based upon that number that youâre showing there, right? Four hundred fifty views per month, five to eight calls, thatâs about 1 to 2%. So if thatâs the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where youâre getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you havenât done that yet, go test it because youâll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones arenât, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. Itâs just like split testing ads, guys. If youâve ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? Thatâs something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olenaâs up. She says, âBradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.â Yeah, thatâs just because thereâs an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that youâre at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. Itâs great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. Itâs a very simple process. Itâs not difficult at all.
Let me carry on with the question. She says, âSilo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.â Thatâs correct. âYour GMB websites turns posts into inner pages.â Thatâs correct. âThe first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?â
No, youâre right on track. The difference is ⌠Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they donât add or connect that location to the post scheduler first. Thatâs something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because itâs very similar, guys, to syndication. I know Olena, youâre in Syndication Academy or have been, I know that for sure. Itâs the same as the best practices that Iâve been preaching for years about syndication networks, is that you donât go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, itâs likely that some of your web 2 accounts within the network will get terminated. Itâs happened time and time again, guys. That is specifically why I tell you if youâre gonna build them yourselves, which I donât recommend, youâre better off buying them already built from MGYB. But my point is, whenever you build them or buy them, Iâve always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So thatâs my process for GMBs as well. We donât like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, theyâll go back and connect through the API, which is through essentially thatâs done within the post scheduler dashboard, and then theyâll start to automate the posts.
So just so youâre aware, if youâre posting manually first, which is what I recommend, then youâre not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level youâre at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. Thatâs why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, thereâs a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, youâre right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
All right. Tedâs up next. Ted says, âHey guys, a heads up. My tree service GMB thatâs been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.â Yeah. That is one of the things that I would recommend. Well, first of all, like I said, Iâve told my team to stay out of them all together right now while we let things settle and thereâs a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, weâve got to try to identify each one of them.
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. Thatâs just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? Iâm sorry for you, Ted, but thatâs the nature of the game. The good thing is at least youâve got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Bradley: Right.
Marco: We just kept going because I donât like changing, I donât like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadnât had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what weâre doing, just by a video was enough to get the account suspended.
Bradley: Thatâs crazy.
Marco: Yeah. Itâs really interesting whatâs going on. If you do anything different than what youâve been doing, youâre setting yourself up to be hit. Theyâre just sniping anyone, left and right. I mean, third on the match and youâre done.
Bradley: Yeah. By the way, thatâs something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for ⌠We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of whatâs going on, the timing is, it just happened that itâs a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that arenât performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, Iâm still developing some of the off-page strategies and processes for my team, but at the same time Iâm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and thatâs my next 12-week goal, which like I said weâre in about week three now of developing those processes out, which will be shared in the Mastermind. Iâm gonna give everybody exactly what Iâve been doing and show real road examples of how the stuff that Iâm doing, what works, what doesnât work, all of that, like I always do in the Mastermind.
So thatâs something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybodyâs here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you donât mind, on the page and let people know how that strategy is going.
Because itâs a very powerful strategy, using video email. Weâve got a training protocol video call lead-gen system that Iâm going to be updating with all of this prospecting training and processes that Iâm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. Iâm going to be adding all of that training and updating it in the video lead-gen system. Thatâs going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, thereâs a lot of stuff going on. If youâve got stuff thatâs already built but not monetized yet, nowâs a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Anyways, the next question, from Dean. Marco, itâs gonna be directed at you because I donât have any idea about anything on Pinterest. Iâll read it for you. âQuestion for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If thatâs the case, I wonder if some spam accounts can save pins and manipulate it somewhat?â
Marco: All right. Iâm sorry Iâve spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and Iâm not willing to give that up for free.
Bradley: Okay, fair enough. Weâre gonna move on. Sorry, Dean. Iâd help you if I could, but I donât know a dick about Pinterest. Iâve never really done anything with Pinterest so I canât help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Jay Turner says, âSome of my service area business clientâs verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file âŚ? Again, itâs probably because itâs a GMB service area business. I donât know that for sure because I donât do a whole lot of My Map stuff. Is that something we can comment on? I know thatâs kind of RYS stuff.
Marco: It is. If you hide the address you cannot expect to find it.
Bradley: Right.
Marco: Because all youâre going to pull up is a service area. So thereâs no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, thatâs something that you could do. But I donât do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if youâre in there, that might be a good question for the RYS Facebook group. Okay.
Will. Letâs see. This is similar to the one that Olena asked, but Iâll read it real fast and weâll move on. He says, âWhen using the GMB auto poster and writing a monthâs worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?â
Well, no. Again, itâs not about always linking to that first post, guys. Again, you post manually because itâs a way to kind of season the asset without automating stuff right off the bat. Okay? Thatâs it. Thatâs all. Itâs just part of the optimization process for my team. Itâs not about always linking to that one post, guys. The siloing is more about theming. Itâs just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and Iâm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, itâs the exact same with GMB post silos. Again, itâs the same principle, guys. Itâs no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. Itâs the same process, right? Again, it shouldnât be over complicated, guys.
If you donât understand website silo architecture, go search our YouTube channel. Iâve got several videos on there that Iâve talked about. Theyâre several years old, but the strategy has not changed a bit. Right? Itâs one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and itâll be the first link at the very top of Google search results and click on it. Itâs an old article. I think itâs from 2009 or â10. Read it, itâs still valid and relevant today. Okay.
Next, Robert Nelson. Heâs our new Mastermind member. Welcome, Robert. He says, âHey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.â Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, âMy question is, Iâm wondering if you think itâs a good idea to use RSS authorities.â Oh, yeah. This is a great question, by the way, guys. This is a really good question. Iâm gonna answer it. âIâm wondering if you think itâs a good idea to use RSS authority sniper on PBNs if itâs also been used to create feeds for the money site.â Okay. First of all, youâre using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So youâre using RankFeedr to create the feeds.
âWhich my PBNs are linking to.â He says, âIâm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think thatâs an issue?â All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If youâre using PBNs, and I donât know if youâre populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I donât recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, youâll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, itâs great, itâs fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed thatâs on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded arenât going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now youâd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if youâre going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, Iâd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if youâre doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what youâre using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, itâs like $47 a month, guys. Itâs ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if youâre doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, âHey guys, itâs my first time back,â whatâs up, Frankie?, âsince you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?â Yes, a lot. âThere was a lot of talk about this in other groups. Is it all BS or GMB the same still?â No. Theyâre cracking down, which guys weâve been talking about, we knew it was gonna happen, it was just a matter of time. It doesnât mean that itâs the end of the world. It just means that shit settles down, weâll figure out the next method and weâll produce training around it when itâs available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, âWelcome back to WordPress sites, all GMBers.â Well, no, I wouldnât say that yet. Maybe. Weâll see.
Marco: No. Thereâs still other ways that you can verify GMBs. All theyâre trying to do is kill one loophole, but thereâs quite a few others. The old stuff that weâve always been preaching is still working. So no, Iâm not planning on going back to WordPress sites anytime soon. If anything, Iâll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, âDo we still get the bonus semantic webinar if we buy feed burner stuff today?â Yeah. Well, essentially, all I was gonna do was share some of my methods on how Iâm using it and some of the results that Iâve gotten. Yeah, sure. Iâm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what Iâll do is âŚ
By the way, Adam, if youâre still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that Iâll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe Iâll probably include Syndication Academy members too, because itâs precisely the method that Iâve shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what Iâm doing, and where Iâm embedding them. Iâll even give you guys the process for, well, thatâs only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what Iâm doing and the results that Iâm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and itâd probably be a short webinar. Again, the Mastermind, theyâre going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, thatâs a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. Weâll create a small list on for people that weâve known. Or just come join a Mastermind, youâll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what Iâll do. Itâs likely gonna be that too and weâll just include the RankFeedr buyers into that also. Okay. Itâs a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
Michael says, âQuestion about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone Iâve tried got an error. Thanks.â I donât know why thatâs the case, Michael. Have you posted? You have to have GMB post or the RSS feed wonât register. Itâs just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it wonât accept it. It will give you an error every time. So have you posted? If so, then what I âŚ
By the way, inside the auto poster, guys, thereâs an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where youâre at, and then it says, thereâs a blue button off to the right column and it says copy URL or whatever. Well, thatâs your RSS feed. If youâre having issues, just click that update RSS file button, itâs at the top of that column, itâs a yellow button, click that.
Itâll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. Youâre gonna have to add, itâs called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. Itâll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, heâs really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if youâve got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
John says, âHey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.â Are we still linking to one of the older versions of the webinar, at that point maybe?
Hernan: Yep. Maybe weâre gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesnât have a bunch of loaded code. Jeffrey Smith knows his guys, Iâm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. Itâs inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. Itâs been in beta for the last couple months but itâs going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, âTop on-page GMB tip.â I would say just complete the profile and post regularly. Thatâs the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? Thatâs to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that Iâm talking about with RankFeedr and that kind of stuff, Greg. Again, weâll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. Youâre with Gregg. I mean, thatâs hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless youâre varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: Thatâs why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now Iâm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless Iâm varying the distribution networks and stacking to where Iâm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then thatâs that can help. Or you have to stack consistently and regularly if youâre using the same sort of network and make sure that youâre âŚ
Again, Iâm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammadâs question about that, thereâs not a set formula for how to stack, guys. You just need to constantly be varying what youâre linking to for to different tier one types of properties. Itâs something that you need to do and it just seems like itâs taking more press releases to accomplish same thing. And thatâs to be expected, guys. Anytime something works really well in SEO, itâs only a matter of time before it starts to become less effective. Right?
So donât say the press releases arenât effective. Iâm not saying that at all itâs just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Bradley: Yeah.
Marco: Thatâll set it on fire. Now Iâm giving away too much. Drop some traffic in there, Greg
Where Can We Get Backlinks For Videos?
Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?
Marco: Itâs being added as we speak.
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, âWhere can we get backlinks for videos?â Guys, our best link builder, heâs been working with me for six years now I guess and heâs awesome. Weâre gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so Iâll try to get through the next one very quickly. Grant. Whatâs up, Grant? He was one of the POFU Live attendees. Heâs been working very closely with the group. Itâs awesome to have you here. He says, âIs auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I havenât had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I canât swear that thatâs the case for everybody. Iâm just telling you I have not had any issues whatsoever itâs making on-page changes thatâs been causing problems. Itâs depending on what kind of change it is too, because Iâve actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. Thatâs one thing that I see is triggering suspensions. Okay. I donât know that for sure, but thatâs a hunch of mine. Iâve heard that happen now from several different people. We lost six or seven assets just last week. But itâs the first six or seven out of like more than 10 times that weâve built.
Again, I think a lot of it has to do with that one particular process. So my teamâs not touching anything at the moment. Iâm in their testing with different things right now. Something else is, and this is kind of using a manager account, Iâve talked about not doing that in the past, but I think using a manager account actually helps right now. So what Iâve been doing is Iâve been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still Iâve not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, âGoogle is starting to ask for GMB location validation with tax.â Yeah, thatâs one of the things I had predicted I thought would happen. Gregg, Iâve said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate docâs or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that Iâve had to do in the past to have verified GMBs moved to different locations. Thatâs what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method Iâve seen from all your optimization methods Iâve seen over the years that will be high converting. Thatâs awesome, Gregg. Yeah. Iâm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. âBradley, is there a new press release program coming down the road soon?â Yes, there is. I canât really announce that just yet, but Iâve been testing something thatâs really kind of disruptive. I wouldnât say that lightly, but itâs really, really cool technology that one of our very own Mastermind members has been developing it. Heâs one of the code developers behind it. Iâve been on several calls with him and itâs actually very disruptive what theyâre doing. Something that no other service out there has that I think would be a great addition to what weâre already doing. Again, thatâs something that weâll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Marco: Yeah.
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, arenât they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think weâve actually had some back and forth between me and you, so just shoot an email into support. Weâll get to that large shirt and next time Iâm in Sacramento Iâm gonna find you for a beer, man.
Bradley: Donât lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hourâs drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So weâll get you your shirt just send them to support thatâs semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what Iâm working on, which Iâll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. Weâre going to be going through that. So guys pay attention. Oh, and Iâll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
Hernan: See you, guys.
Marco: Bye everybody.
Weekly Digital Marketing Q&A â Hump Day Hangouts â Episode 225 this post was syndicated
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