#yes i would draw these better given more time but theres something educational about the challenge of limited time

[dundeey-art]

i honestly dont like any of these but i also do so fuck it, gartic prowldeey batch prompts are in the image descriptions

[arysthaeniru]

aAAA the joy of seeing an update on your current favorite fanfic is just aAAA

I always felt that kiwami 1s Nishiki was just a bit too,, I dont know how to describe it; but essentially he just felt off, granted yakuza 1 is a product of its time and therefore the plot is a bit dated and whack as all hell

The way you write Nishiki just feels so much better and realistic; in the original he just seems so uncaring towards Kiryu? which just feels kinda OOC? You'd think he still cares about Kiryu despite it all, especially when you take Yakuza 0 into consideration; and i feel like you portray Nishiki much more accurately

I never thought much about Yumi, because honestly, in the original she was kinda just, there? You actually made her a very interesting person! like I'm actually invested in her in your story! (side note you ever think about her clone who got tortued and died? yeah who WAS that???? thats never brought up is it??)

Theres so much more to talk about but in short; This is the best fix it/rewrite of a game plot I have read to date and it brings me joy in my current stressful school life. and no I will not stop praising it or the author, because this work has made me very happy. ;)

I just have a gift for picking favorites that end up dying,,aand another favorite of mine is Mine

imo theres a lack of soft, reassuring Minedai, i just feel like he'd need a reminder that people love him as a person and not just for the money he can provide, even if its obvious

I'd love to see how you'd write them, but I understand if theres more interesting/appealing drabble requests!

- Carp

CARP, thank you for this <3 this is so sweet!!!!! I’m so happy you enjoy my Nishiki! I had fun playing with what Yakuza 0/the Kiwami additions gave us about Nishiki’s personality and outlook on the world, and trying to reconcile that with the plot that Yakuza 1 initially had. Ultimately, I fell on the side that you did: even if Nishiki’s ambition took him down a monstrous path, I don’t think he’s the sort of person who neglects to pay back his debts. And he’s aware of the huge debt he owes Kiryu. Not to mention, their bonds of trust and love vanishing completely because of jealousy felt unreal to me. Their relationship becoming twisted or strange? Yes, but vanishing entirely felt unsatsifying to me. 

And Yumi!! I had so much fun excavating her character from the clues we get of her in canon. I worry sometimes, that she’s unrecognizable, because you know, I’ve given her a college education, and a whole bunch of interests beyond hostessing alone, but people seem to like it and like her, which is great!! I hate fridging women characters, so keeping her and Reina alive was important to me, hahaha. (RE: fake!Mizuki, there’s this substory in Kiwami that actually addresses who she was, BUT IT’S EVEN MORE HORRIFYING. So that’s why Yumi in my fic is the one captured and tortured by Nishiki’s men, because the thought of this poor innocent woman getting dragged into the mess was just untenable to me.)  

Anyway, thank you for your support and kind words, and I hope you’ll continue to read and that my fic can continue to relieve stress. I--tried to write this about Mine, but Daigo kind of stole the spotlight a little??? I hope you still like it--if not, I will try a ficlet from Mine’s perspective too. I enjoy minedai a lot, but I haven’t had room to think out their dynamic yet, so this took me a while. 

Daigo’s no stranger to being desired. He’s attractive, he knows this—his mother’s beauty lives in his veins, and he’s always had the money to look after himself. Fancy soaps to wash his face, the invisible retainers to keep his teeth straight, fancy suits and skin-tight shirts to show off his frame. For all that Kiryu insists his charisma is something that comes from the soul, Daigo knows it wouldn’t be able to draw the sort of attention he does without being attractive.

Which is to say that Daigo’s not especially thrown off by the intensity of Mine’s gaze. It’s happened before, and it’ll happen again. The thing that surprises him is how much he relishes in being seen by Mine.

Maybe it’s because Mine’s an island in a stormy sea, one of the only yakuza his age who’s sensible and level-headed enough to make it big. Maybe it’s because Mine’s gaze is always so reserved, polite, never overly lusty or overstaying its welcome, and Daigo has so rarely been desired so quietly. Or maybe it’s because Majima and Kashiwagi so clearly disapprove of him—Daigo’s always been something of a rebel, and he hasn’t shaken that off, even now he’s in his thirties and is the arbiter of rules for the Tojo Clan.

Daigo can’t quite put a pin on why he’s so comfortable with Mine’s yearning looks, but he’s never been one to hold back when he wants to indulge in something good. Not exactly a hedonist, not by yakuza standards, but Daigo has never kept himself from enjoying life, in the name of some dubious ‘honour.’

Which is why, in an after-hours meeting with Mine, as they eat cheap takeout sushi together, Daigo takes his chance. A momentary slip, the slightest hint of wasabi left at the corners of Mine’s lips and Daigo swoops in, rubs a thumb over the corner of Mine’s lips. Mine stutters to a stop, mid-sentence through a rundown of the real-estate that the Hakuho Clan’s been purchasing up, and stares at Daigo, eyes bewildered.

“Sixth Chairman?” he asks, his voice still remarkably composed.

“Wasabi.” Daigo says, nonchalantly, as if it’s nothing, and sticks his thumb into his mouth, slowly licking it off with a lingering lave of his tongue. He feels a sharp stab of satisfaction as Mine’s eyes turn darker, and his gaze follows Daigo’s hand down.  

Daigo straightens up, languidly, and cracks his neck, casually. At this point in the day, he’s untucked his shirt, and he knows that a slight strip of his stomach will be visible when he stretches out his arms towards the ceiling. And as predictably as clockwork, Mine’s gaze darts downwards, to that pale expanse, to catch that brief second of skin. Daigo can’t help but feel warm. Something about being watched by Mine is exhilarating.

“Smoke?” offers Daigo, but as usual, Mine refuses, with a polite shake of his head.

Daigo knows from hearsay that Mine’s something a health-freak, so he’s not entirely surprised. It’s already too late for Daigo to preserve his health—he knows that his liver’s already been pretty ruined from long nights of binge-drinking as a youth, and this job’s too stressful to withhold from vices like smoking and drinking, without an optimal end-goal. So he walks over to the window, cracks it open a little, and lights up.

The breath of nicotine curls over his body, a tender caress, and Daigo feels his shoulders drop, as the relaxation hits. He pulls off his cufflinks, tosses them into his pockets and rolls up his sleeves. He takes it slow, runs his fingers over his skin a little more than strictly necessary. Surreptitiously checking the reflection in the window, Daigo watches Mine watch him, and smirks at how intense that gaze is, how Mine’s mouth has opened, and Daigo can just see the soft pink of his tongue.

“Dojima’s just fine, you know. When it’s just us two.” Daigo says, turning over his shoulder. He smiles, one of those charming smiles that had always gotten him whatever he wanted as a child, “We’re same-aged friends, after all.”

“Dojima-san.” Mine acknowledges, after a brief pause.

Daigo turns around, to properly look at Mine and lifts an eyebrow. “Dojima. Or Daigo, preferably. Dojima-san’s always my father in my head.”

Mine nods, face impassive. Daigo can’t read him like this. Maybe that’s why he likes when Mine stares at him, filled with longing. At least then, Daigo feels like he knows him. In moments like these, his implacable gazes might as well be a brick wall. “Right. Your Father was also in the Tojo Clan.”

Daigo smiles, wryly, and blows out a puff of smoke. “One of the most horrible men I’ve ever had the misfortune of meeting—and I had to call him Father. But damn if he wasn’t good at the job.” He sighs and stubs the cigarette out against the ashtray. “...sometimes feel like I’m competing with his dead spirit. Everybody’s looking at me and wondering if this is what my Father would do. Or what Kiryu-san would do.”

“You’re doing better than any of them.” Mine says, immediately, with a vicious ferocity that Daigo wasn’t expecting. He can’t quite stop his eyebrows rising in surprise, and Mine straightens upwards, looking self-conscious immediately. Daigo regrets his instinctual reaction, immediately. “That is to say, Dojima, that I think that you’ve pulled this Clan into somewhere far more respectable. From what I’ve heard of your Father, he didn’t have the temperament to do proper business on this level—too insistent on formal obeisance and unable to be flexible as the times require. And Kiryu-san might be very honourable, but we are yakuza. There are certain things you have to do as a Chairman, that he couldn’t bring himself to do. But you are practical and do what is necessary, while also not overstepping into excessive violence. You are uniquely suited for this job, Dojima.”

...he’s taken aback a little, he can’t deny it. Daigo wonders if his cheeks are colouring, wonders if his obvious shock is offputting, wonders if this is how Mine feels every time Daigo teases him lightly about his obvious attraction. A startling warmth spreads through his chest, and Daigo can’t stop the slight smile that touches his face. Has anybody ever said something so unreservedly kind and measured about Daigo before?

Maybe this is the difference between everybody else’s gazes on him, and Mine’s gaze. It’s based on something more than desire alone. Respect.

Daigo runs a hand over his slicked-back hair and ruffles it free, with a rueful smile, a smile that he couldn’t take away from his face, even if he tried. “I appreciate that. You know I couldn’t do it without you, right?”

He’d never really believed himself capable of attraction to a man like Mine. All of his previous childhood crushes had been on bright, cheerful conversational, pure-hearted people. Daigo had always figured they would balance out his sardonic cynicism. He’d never thought someone as reserved and principled as Mine would ever make his heart flutter. But then, there was something about that deep hunger and passion that Daigo craved. Perhaps it was because he was no longer the gloomy punk of his youth. Maybe his tastes have changed towards tall, dark and handsome. Maybe Mine’s just that special.

“Dojima—” Mine says, clearly trying to refute it, but Daigo cuts him off.

“I mean it. Everybody in this fucking Clan wants me to do something or be somebody else. Kashiwagi-san wants me to be my mother. Majima-san wants me to be Kiryu-san. Everybody else expects my Father. But not you. You deal with me honestly, and with candour, and never hold any expectations against me except success. I appreciate your faith in me.” Daigo takes a couple of steps forward, until his shoes almost brush up against Mine’s own. He leans down over Mine’s chair. “I could not do this without your backing and help. Truly. I don’t think I’ve ever had someone like you in my life. A true friend.”

Mine tilts his chin up to meet Daigo’s gaze, a hungry devotion in his eyes, and Daigo, for a moment, wonders if this is wrong. If he should hold back, like Kiryu would. But Daigo is Daigo, and Mine clearly wants him anyway, so he leans down and kisses him.

Mine’s mouth is velvety smooth and wet and hot and it is oh-so satisfying a feeling to put his hand against Mine’s broad neck and feel his warmth up against Daigo. He pulls back, with a satisfied sigh, and feels the burn of wasabi across his lips, a final parting kick.

[niamhhannaho-blog]

Interviews

WILL F Tell me about yourself?

Having grown up in an ex-pat family, I had the opportunity to live in Asia and Europe. I have always been creative whether its art, music, film or fashion. After failing handsomely at school and barely making it into University I realised education wasn’t for me, after dropping out of University and having the opportunity to work in advertisement and film for some time I decided to co-found a creative agency. Since then I have had the opportunity to work with some the UK’s most influential people and brands, aiming to share my thoughts and knowledge with other millennial and the older demographic.

In your opinion what are the stereotypes of millennials?

I think my understanding of the millennial stereotype is that millennials have created a new culture and behaviour that has not been recognised before. I think we are categorised as a dysfunctional, unmotivated and unwilling generation that is incredibly selfish.

I do believe that is a statement that targets millennials collectively however I feel its only a certain categorisation off that generation who live up to the stereotype. I do feel with the move in the digital world millennial's are creating new and imaginative ways to work, In a lot of peoples eyes I think due to it being unconventional, its seen as wrong.  

What does it mean to be a millennial?

I think there are many answers to this question, although “millennial” is a term for the generation born in between the 80’s and early 2000’s. Its seen today as more of a categorisation of the “future”. Being the most connected generation, I feel we are the most progressive out of any other previous generation. Having more opportunities, more freedom and defiantly more of a creative mindset I think that Millennial’s have recently started to disrupt and question convention which in my mind is progress for the future to come. We’ve always been told to be unique however convention tells us not to, I feel we are the first generation that has done exactly that.

What inspires you?

People. A lot of people will generically say art, fashion, music or culture. Which is all great, but I believe that the source of those mediums are the most inspirational subjects. To me a persons story is the most valuable knowledge or inspiration you can obtain, because unless they write a book about their life you will never have the chance again to hear it.

If you could impact something significantly within society what would it be?

I believe the biggest fault in society today is people not listening to one another, especially between young and old generations. I would love to see more members of the younger generation being able to make decisions that can impact our societies.

If you had one piece of advice to give to other millennial what would it be?

A really important word to me is self-awareness, I think so many people lie to themselves about who they are. Until that person understands who they are as a person and acknowledges their identity and values, they won’t be happy with anything they do.

Do you think you fit the stereotype of millennial’s?

Absolutely!

Why?

I believe being unconventional and creative is exactly what it is to be a millennial, I like to think I do exactly that every day. LIZZIE

Give a bit of an intro about yourself (not part of the question but literally talk about anything uni school travelling your freelance illustration)

I’m Lizzie, I’m 23 and I’m currently living and working in Wellington, New Zealand. I had an idyllic upbringing and was always academically bright, but way more interested in art. My family were always super supportive but I felt a lot of pressure growing up to achieve and be perfect. I went to Uni to study graphic design, but got very disillusioned and ended up dropping out in my 3rd year. I moved to New Zealand and converted a van which I travelled and lived in for 6 months, it was pure freedom. I’ve recently got back into illustration and won a poster competition for the street art collective Vivid Wellington, I’ve met a bunch of local artists and it’s been so inspiring. I’ll be moving back to England in July to study as a tattoo apprentice.

What does it mean to you to be a millennial?

I think we’re in this weird transitional generation, we’re the first kids to grow up with technology dominating our lives, we’re at the forefront of unexplored territory and we’re just trying to figure it out. The truth is that the world is entirely run by the post-war generations, they’ve had an incredible impact on the world physically and economically, it was all about this ethic of working hard your whole life, contributing to society, everything has to be bigger, better, newer. As a generation I think we’re questioning this, we’re less motivated by money, more creative and forward thinking, and in a growth driven society this can be easily misinterpreted as being ‘lazy’. I think in general we’re tolerant, emotionally intelligent and amazingly bright. We’re opening up about sexuality, race, gender, mental health…we have all these great ideas we’re just struggling to find a platform for our ideas to be heard.

What inspires you?

Mostly people, I find people fascinating. I try not to rely on inspiration when I’m drawing, you can end up staring at a blank page for a long time if you do. Inspiration comes from practice, trying everything - new ideas come from that. It took me a long time to realise! I’m definitely inspired by self-makers, that DIY aesthetic and attitude. Counter-culture, punk, hip-hop, ravers, street art, drag queens, comics, nature…oh and smut - Lots of smut.

If you could impact something significantly within society what would it be?

That’s a tough one. I’d like to get people to question what’s going on around them, not just accept the way things are. That’s the first step to changing things. We’ve thought the same way for so long, we need a new perspective. I’d love to see women’s ideas come into consideration, I think we could really use a feminine approach.

If you had one piece of advice to give to other millennials what would it be?

Be yourself! It’s cheesy but I think it’s so important to do your own thing when everybody around you is trying to make you into something else. Lead by example. And love yourself, that’s very important.

Do you think you fit the stereotype of millennials and why yes or no

I’m going to be annoying and say yes and no, I’ve definitely been guilty of feeling entitled, I’ve only recently started to understand the value of hard work, and working hard for yourself too. I try and keep away from the trappings of social media…most people I know don’t seem to fit the stereotype. It’s going to be harder for us to coast through life with wages and housing prices being what they are. I could definitely work harder though.

SOPHIE RISCH

Give a bit of an intro about yourself?

My name is Sophie Rischmiller, I am 18 years old. I am a full time student at Bournemouth University, an Affiliate Marketer taking my foundation certificate in marketing at The Chartered Institute of Marketing and the owner of a startup marketing agency called Social Zest.

In your opinion what are the stereotypes of millennials?

Millennials are constantly stereotyped as not really experiencing life because they are always looking at social media or things online. We have been bought up in the digital era so everyone assumes we don’t really know how to communicate, which isn’t the case. Because we spend time online older people thing we are lazy, under motivated and introverted.

What inspires you?

I am inspired by young entreprenuers documenting their life online and giving valuable advice to younger people or people they same age as them - other millennials! They inspire me to be motivated and better myself in everything that I do.

What does it mean to you to be a millennial?

Being a millennial means being at the forefront of the digital era, we have the power to create communities and influence people like never before. If we use the tools we have been given, growing up in a smarter society, I think we can really make a positive difference.

If you could impact something significantly within society what would it be? In other words what is an issue that is close to your heart?

One thing I would choose to impact would be mental health in young people, there are so many amazing charities working hard to correct mistakes that previous generations made - for example making it difficult for people to talk about their sexuality or for men to talk about their feelings openly. I think that this new generation is far more advanced and accepting of everyone so we have the ability to encourage those with mental health issues to feel they have a voice and that they are not alone.

If you had one piece of advice for other millennials what would it be?

My advice for millennials would be to say yes to every opportunity you are given, we have all the resources to succeed given to us by this new digital age so it would be wrong of us not to utilise them.

MARIE

Tell me about yourself?

Okay, so my names Marie, Marie La - Anyane. I’m not French, even though my name sounds French. Im 100% Ghanaian. I am an abstract artist and I run a fashion blog. And thats pretty much it, I just paint during my free time, do some artwork. I edit a lot of photos and I have a little taste for photography. I don't take all of the photos for my blog myself, but I do edit them. I just quit my job of three or four years. Im hoping to get an internship within fashion. I don't want to settle for something which isn't related to what I want for my future which is get a career within the fashion industry.  So if its not something thats not dear to my heart I'm not going to settle and just do that to kill time.

What does it mean to you to be a millennial?

I mean we are the generation that made money out of youtube, theres people making thousands on instagram every single day and back in the day our parents probably thought we were crazy for just being on platforms like Facebook. And now people are getting paid just to post a photo and just to advertise. So I mean we should be proud of that, and we are making so many changes in the world. We have had some of the biggest protests and marches in history and thats just us!

What inspires you?

My culture and my play on colours. I think my background inspires me, being Ghanaian using colours in our everyday life and all celebrations use a lot of colour so thats really where I get my inspiration. I have never been able to draw certain things and so because of that I often take an abstract stance, because thats what works for me.

If you could impact something significantly within society what would it be? In other words what is an issue that is close to your heart?

I don’t think I can personally impact society as a whole, but I can work with people to make changes. Going to protests and letting the government hear what we have to say, because I cant do that on my own.

If you had one piece of advice for other millennials what would it be?

I think we shouldn't let the negative comments and negative views by previous generations affect us, because we have achieved a lot, we are going to achieve a lot. I know its the social media age but we have achieved so much just through that. Its crazy you don't even have to go and watch the news anymore you just have to go on twitter! I mean Donald Trump is tweeting and he's probably part of the generation that thinks that we are not doing anything with our lives and all we know is social media. So I think we should just look at it as a positive thing, we have done so much for ourselves and we should be proud!

DANIEL BOOTH

Tell me about yourself?

Okay so my names Daniel Booth, I run MPR Communications which is a PR and social media company. We handle, publicity and brand relations for celebrities, influences, professional athletes, high profile individuals. We also do PR for brands and we do social media for brands as well. I started it four years ago, and yeah its going well. We work with musicians, athletes, models, presenters, footballers, rugby players, golfers. So I have been working in the industry for probably about seven or eight years now. So I started out in fashion PR and beauty, peddling Chanel lipstick, Champneys and stuff like that. And then I did whats called agency hopping, so each six months to a year id move to a different agency, and slowly worked from beauty to fashion. Ive worked numerous London fashion weeks, which is stressful to say the least. And then from there I hopped into entertainment and sports. As I say yeah about four years ago I was made redundant from my last agency. I came into work one morning, by 9:15 I was in the boss’ office and he basically just said sorry we have no money this will be your last day. They couldn't even afford to pay me for the rest of that day. So the second I stepped out of the front door I was wondering round London on my phone sending emails, texts and phone calls to see if anyone had a job for me. And it was happening to everybody, because it was around the time the financial crash hit and businesses sort of panicked. So I moped around for about a week, I was super stressed out because I had never been out of work. I never went to university and I sort of lounged around the house for a week wondering what to do. And my problem was that I wasn't good at anything else, the reason I got into PR was because I'm good with people. I can talk to anybody. So my girlfriend said to me you just need to get up and go back out there, so I did. And for the last sort of two years of my agency career I saw how they didn’t really care about the clients. It was just the case of how much money you pay us defines how much time and attention we will give you. I didn’t like that because I mean we had clients for instance that were paying close to £10,000 per month and then you had a little designer that was absolutely phenomenal but all she could afford was £1,500 per month and she would get nothing. And like that is still money, that that person is paying out of their own pocket but just because its not big enough for the agency, they don't get anything. So I decided to make that my mantra, that we were going to work with everybody and anybody, if they were talented of course. And it didn’t matter what their budget was, we would make it work. So far its going alright.

In your opinion what are the stereotypes of millennials?

Well ever since you reached out to me I've had all these articles, about millennials and to be honest its all the same. They are self entitled, they don't want to work, they are narcissistic,all they care about is what their instagram looks like and all that sort of thing. But to a certain extent theres a minority that are exactly like that. But i think for the grand scale of millennials, its completely wrong. I mean I meet people everyday who are your age, my age and they are driven people. I mean the thing is millennials face so many issues that no other generation has had to face, I mean today you can at 21 years old you can be a millionaire. You can create an app and it can get picked up overnight and all of sudden your a millionaire and theres so many different opportunities and avenues that people can go down and its confusing for a lot of people. I mean my younger brother is 21 and he's in uni studying fine art and if you ask him what he wants to do he has got no idea. He just wants to do something in art because thats what he likes, and its not because he's lazy, its not because he cant be bothered, its because there are so many options and its one of those things i mean when i was at school like forever ago now, when it came to career day they said be electricians, be plumbers, be carpenters, be a fireman, a police officer because all those are in need at the minute. And the thing is, everybody went after those jobs and now they are over planned. Millennials have come to a realisation that you know what you don't have to break your back to earn a decent living. I mean me, if you ask any of my family what I do, they have no idea, they literally don't have a clue. Millennials i think are misunderstood massively, they get the raw end of the deal i think. I mean theres a lot of stuff they have to put up with and get through, I mean most people wont ever own their own house and all that sort of thing. I read an interesting article the other day where the title was the 20k somethings and it basically said that millennials are the generation that are happy to earn 25 - 27k for the rest of their life as long as they have experiences. So they get to go travelling, they get to swim with dolphins they get to go look for humpback whales and all that sort of thing. They would rather have these big experiences in life than have massive amounts of money. Now my question is why is that such a bad thing? Theres people that get by on less than 25 grand a year, i mean a lot of them do struggle but you can make it work! I mean I know somebody, who him and his other half, between them earn 45,000 a year, they are happy. They’ve got a house, they have a car, they go on eight holidays a year but the thing is they both work remotely and they both work remotely so they can have that life because they are able to do that. I don't see what the big deal is. I mean my mum when I was younger she was like don't get tied down too young, go travelling, go see the world. I mean my mum had me when she was 22 years old, she was married when she was like 21 so her whole thing for me and my brother and my sister was go see the world don't get stuck into your career or anything. I mean I slightly ignored her. Its the way it is.

What inspires you?

Potentially failing, I don't like to loose, ever. I am one of the most competitive people ever. I don't let it show too often but if i loose inside me its like argh, i hate it. So yeah I think failing, theres a constant drive there to prove that you can do it.

If you could impact something significantly within society what would it be? In other words what is an issue that is close to your heart?

For me, i mean I started working with women football players when i first started working for myself. Because it was an up and coming game. And I was lucky enough to get one client at chelsea football club and the ladies train at the same place as the mens football team and on my second visit, when I went down to the training ground. but i think one thing I'm passionate about is helping women sport. The thing is in all sports the women train as hard if not harder than the men because they have to. They are constantly fighting against society saying. Footballs a mans game, women shouldn't be playing rugby, women that play sports look like lesbians, i mean what does a lesbian look like? So I think it would definitely be womens sport, I think there needs to be more understanding about it, there needs to be more promotion for it. There needs to be more commercial drive behind it. I mean the thing is a bit of insight the top top england womens football players in salary a year, not a week, a year get paid £30,000 per year. Now I've got players that i work with that are 17 years old that get that a week, so i mean now its becoming that they can earn more from commercial deals and that sort of thing but even then, brands aren't willing to pay that kind of money. One of the girls I work with was on the same campaign as joe hart the goalkeeper, she got paid i think it was like 6% of what he got paid, it was minuscule. And it needs to be a lot fairer, it needs to be on the same level for men and women. Women sport is massive and its growing every year. I mean i like to think that I'm helping but I'm still not having the impact that i want to have, thats definitely where I would go.

If you had one piece of advice for other millennials what would it be?

Do the grunt work. The thing is, this is no joke, i get about 30 emails a day requesting jobs, internships from people my age and younger. And occasionally when I'm feeling generous, ill go and meet them see what they are about, see how they fit. I mean I've only ever met one person who has been happy to do the back breaking work, to go grab coffee and this sort of thing. And unfortunately she's moved back to the states and she worked with me for 6 months. She was studying law and came over here as part of her degree and she just wanted an insight into the sports world, she's passionate about sport she loves football. So i met with her and straight away you could tell, you know what this girl has got something special about her, she is willing to go the extra mile and honest to god when she left it felt like I had lost my left arm because she was there and she preempted anything that I ever could have needed. Im still in contact with her now, I consider her a friend. But I meet people every day that literally just want to walk into a job, they have come straight out of uni and they have gone right okay I want 30,000 a year I want my own office and I want 5 projects a year to work on.Its like, the world doesn't work like that, and this is where i feel millennials as a whole get a bad name because of some of the people that are like that. I mean for me I interned in fashion and beauty PR for almost a year. I wasn't paid, I was working 16 hour days, I was working for fashion week, when id finished work I was asking if I could go to the events with the PR managers and they would party till like 3 - 4 o clock in the morning. And id stay out with them, id meet people. But as i say as up till now after 4 years I've only ever met one person that was willing to do that. I mean one kid i actually met he came to me and was like, I want 45,000 a year, and i want to work from anywhere in the world. And I just looked at him and was like mate, really? Like thats the first thing your gonna say to me? And he was from a very privalliged background and he had it installed in him that that is the way it is. You walk in and demand what you want and somebody will give it to you. And its like i said to him, you have no position you've just come straight out of uni. I think he had studied something like talent management. Some obscure degree that in the grand scheme of things doesn't mean a lot. And I said to him right, name me five people right now that you could call and you could get one of my clients into this event, that event or on that tv show. And he said well I don't have any. So I said well then come back to me when you do. Because thats what it is in my job and in a lot of jobs its about the connections that you have with people. The relationships that you have. Its being able to call on those people at a moments notice you know you can pick up that phone and say I need help and them say okay what can i do. And thats what its about and you get that from doing the interning, the working for free, the making coffee and all that sort of thing. It sounds degrading, but you learn a lot from it. Its the one time in your life when you can actually just sit there and soak up everything. I learnt more in my first two weeks interning, than I did in my entire school life. The thing is I wasn't academic, i never have been, i didnt like the thought of having to study. Now I read more books than i ever did when i was in school. Im always reading I'm always learning I'm always trying to better my knowledge of PR, social media, the digital landscape, marketing, everything. But its because I'm studying something i love and its completely different. When you start reaserching things about something you really love it becomes addictive. If you work in something like design, or digital or something like that because it grows so rapidly that you cant keep up. I think thats the advice that i would give to anybody. Just do that work, be a sponge. If you can get 5 minutes with i don't know if you wanted to be a football agent for instance, if you can get even five minutes with a professional football agent that has been in the industry. Just sit and listen to them for five minutes. Just ask them one question and then just sit and listen because you will learn so so much. So that a the advice.

Do you think you fit the stereotype of a millennial?

Well my jacket and hightop converse would say yes. I would probably say yeah. I mean if you had said to me when i was 15/16 years old, you will be working for yourself, you'll be working with the England rugby team all these cool people. I mean i would have laughed in your face. You say am I a millennial stereotype i mean yeah because in the grand scheme of things millennials have this mind set that they can do absolutely anything and yeah thats me.

GENEVIEVE SWEENY

Tell me about yourself?

I have been knitting since i was 5 and I used to live in Europe with my parents, I sort of followed them around with work so I used to sit in the back of the car knitting all the time because my nan taught me to hand knit. So i did that, I hand knitted all the time sort of secretly for like 11 years, until i met a girl at Nottingham trent who was doing a degree in knitwear and i was like omg this is amazing. So that then  kind of really started my path. Because I was doing this thing that i loved doing but i didn’t really know how to apply it. Then I did a four year degree at Nottingham trent which was amazing we learnt about the machinery and actually how to make something which was really cool. And i did a year in industry in my third year, so i went to work with a really creative consultancy that did kind of swatches, which back then in the 90’s were really big. So companies like m&s would buy like 20 of them and it would cost like £600 for a swatch which was like crazy money. Then after the recession hit that kind of industry died a bit. So yeah I worked for them which was amazing like really creative and explorative and we did loads of exhibitions like in Shang Hai and florence and things which was amazing. And they also gave me sponsorship for my final collection, so i had like cashmere to knit with for my final collection, which was crazy! and i didnt even think about it too much then i was just like yeah ill have all the colours, now I'm like wow that was like the most luxurious collection in the world. After that I went to work for m&s and new look which was like just three months in each but it was amazing to see a real high street but fashion thats run from figures. To me being at uni and being in this creative world i was like what the hell, it was a real eye opener but a kind of good understanding of the connectivity. So yeah finished my degree, got a first which was cool. I specialised in menswear, so then i was selected to go to a trade show in Shang Hai to show my collection and also to do some work for wgsn to do some swatches and things. And there i met kind of randomly all the people id end up working for in the future which was really weird. I met a gentlemen who was an agent for rag and bone and he said they were looking for a menswear designer, so literally as soon as i got back i called them up and was like do you fancy interviewing me. Then a month later I was on a flight. So the march after graduating i went out and was the menswear assistant. The role kind of ended up changing and i was doing menswear and womenswear but it was amazing working for a really creative, contemporary brand. And it was before they had this recent investment, so there was kind of no budget, an endless amount of money and no restrictions. So yeah it was crazy you could find like three hundred pieces for spring, just for knitwear and I think only like eight went on the catwalk so it was a crazy amount of work. And then i got head hunted by Hugo Boss and i was offered a job in switzerland which was a lot more technical, kind of more the development, production side. But i always wanted to do my own thing, but i kind of never really, knew what wholesale price was, how would i actually manufacture something and do kind of quality control. So I took the job because i felt it was the next step to me building up my knowledge and working on something that i didnt really know anything about. So I lived in Italy and commuted to switzerland every day, and it was just an incredible job, I literally did everything from sketch to production. So I would work with a freelance designer who was based in london and she would give me all her concepts and i would go and work in this like knit lab, where they had all this machinery that they taught me to programme. So id kind of come up with ideas for her and then i would look after the product all the way through photo sampling production. I spent a lot of time in Turkey, in factories testing out lots on things. So i did a lot of travelling it was amazing, it was such a broad view of the industry. Since then different roles I've had are very split you would have like 8 people doing that one job. So that was the kind of main thing. But i looked after the Boss green, which was sports knitwear, so it was quite small only about 40 pieces per collection. So for my second job it was quite manageable. Then i got engaged and felt like I had to move back to England so i did a quick stint at burberry kids wear. That was mainly computer work so i didn’t really last long there. And then I went to Lyle and Scott to work on there scottish programme they wanted to bring the knitwear back to scotland, my role was to look after the knitwear team and build back the relationship with scotland. So as i moved back to England I decided i wanted to get my studio back and kind of wherever i went I had like a car full of yarn and i wanted the big machines. So i went on eBay and bought these really old machines that were up in scotland and drove up there and met this amazing old man who was in his 80s. I got chatting to him and found out that his nephew was a hand tartan knitter but lost his job in the 80s and actually all his family members used to work in the mills. So we went to th pub and i met a few other people and i met some people with more machines. That sort of really started the beginning of my brand, I just felt so awful that there were all these amazingly skilled people that were now like bus drivers. They were cutting lengths of this imported woollen fabric and then calling it scottish fabric. It just felt really awful. So i decided to do a couple of projects with them because there style was like really 80s so I said if you want to work with new brands you need a bit of an update. So yeah we were working on a design and we ended up having like 5 pieces by the end of it and i was like gosh this is the start of my collection, but that was all happening whilst i was working for lyle and scott which ended up using no scottish knitwear because they couldn't afford it and ended up doing a lot more stuff in Italy. And then Ian got made redundant and I got really jealous so i quit my job as well and took the plunge. So it kind of felt like everything had come into piece but it did take about 18 months to find the right supplier and just get an understanding of where i wanted my work to be in the market and if there was a market for it. But actually a lot of the manufacturers in the midlands wouldn't work with me because they wanted like 400 pieces. But like even at lyle and scott we wouldn't order 400 pieces for some like fashion pieces. So even in scotland I could find people to knit it but not to put it together. So i had to go through this like interview process with one of the manufacturers but i think he had been so screwed over by young designers in the past that he was just like over cautious. So i literally drove up there and met him and he was like okay we can work together and then i drove back again. Yeah so it took a while but it kind of worked out. So i launched in september 2015 and worked with a really amazing range of manufacturers, so id design everything here in house and then often hire a machine to test out ideas for patterns and things and then gove the production to them. They are such an amazing manufacturer they are all kind of like family run. I feel like they are more invested in what your doing and kind of look after you more, where as the factories and especially when i worked in factories abroad its just all about numbers and margins and your killing yourself over 10p. Where as I've got more of an understanding of how much they do and how much stuff costs so I'm quite like, I see the value in what they do and vice versa.

In your opinion what are the stereotypes of millennials?

I feel like it changes every five or ten years. Like a lot of the younger millennials don't drive at the moment which i find crazy. But i don't know if its because now things are a lot more accessible, like when i was 17 i learnt to drive because it was the only way i would be able to get out and do something. So i don't know maybe with the internet changing its more accessible now.

What inspires you?

Inspiration comes a lot from archetecture, so could be the structure or patterns in plaster. It seems to be a lot from archetecture or sometimes ariel views or kind of natural patterns. Its definitely always something that breaks and repeats, thats sort of always the theme.

If you could impact something significantly within society what would it be? In other words what is an issue that is close to your heart?

For me its the whole made in britian, sustainability and slow fashion. So i support made in Britain because it brings jobs to the area. We have got this amazing skill set thats really dying out. So the hand knitter i work with he's the youngest that we both know and he's 52 years old. So for me its really important to keep these skills going. And theres a lot of factories that have started employing people from China and stuff which is fine but also their way of linking and construction is different to the scottish way. So slight things, and like how you wash a jumper. Its really done by learning and its not just a program you put in its kind of like a sixth sense so those parts of the made in britain i really want to keep going and support. And then also on the other side the slow fashion is a really important issue. So not having fast fashion like in the last couple of months but having something that will last 10-15 years and will reduce the environmental impacts.

If you had one piece of advice for other millennials what would it be?

I think networking is really important, reaching out to other people weather its more mentors and people that you aspire to. Or even just like peers, people in the same situation or going through the same things, i find it so helpful to talk to other designers.

What does it mean to you to be a millennial?

I guess the opportunity that you've got from technology, I feel very lucky to have that. To be able to have a business that reaches america and hong kong, thats amazing. I cant imagine how i would really be able to do something without it just being local.

[themoneybuff-blog]

What the marshmallow test can teach us about money

By now, youve probably heard of the famous Stanford marshmallow experiment. Most folks are familiar with this fifty-year-old study and its conclusions. In case this is the first youve learned of it, however, Ill give a quick review. During the late 1960s, psychologist Walter Mischel tested the willpower of young children (roughly four years old). A researcher would bring the children one at a time into a room where they had access to a selection of treats, including marshmallows. The children were told that they could eat have one treat right away or, if they waited fifteen minutes, they could have two. Then the researcher left the room. [embedded content] While this study gave researchers an immediate glimpse at how children handle delayed gratification, it also yielded some interest long-term results. In 1990, Mischel (and colleagues) reconnected with some of the kids from the marshmallow test to see how life had turned out for them. This second study revealed that the children with the best self-discipline at four years old grew up to be more popular, more successful in school, and better able to handle stress. The kids with patience and willpower were less likely to turn to drugs and they were more physically fit. In short, the ability to wait fifteen minutes to earn an extra marshmallow as a preschooler seemed to be an excellent predictor of how well a child would be able to delay short-term gratification later in life in order to pursue long-term goals. Thats it. Thats the marshmallow test. Seems simple, right? Yet this simple experiment has become one of the most oft-cited studies in the world of pop psychology. Youll find it in books about entrepreneurship, habit formation, decision making, and yes personal finance. Theres just one problem. The NEW Marshmallow Test New research shows that perhaps the link between childhood willpower and adult achievement isnt as strong as we once believed. The new study the full text of which is available for free, at the moment attempts to remedy perceived flaws in earlier experiments. It uses a larger sample size, for instance, and draws info from a wider range of subjects. (The original studies used kids from the preschool on the Stanford campus, a relatively limited population.) This new study found that yes, there was a correlation between the ability to delay gratification and future academic achievement. However, this correlation was only about half as strong as reported in the original marshmallow test. Among kids whose mothers did not have a college degree, each extra minute a child was able to wait before eating a treat, his first grade achievement (how do you even measure that?) improved by roughly one tenth of a standard deviation. (To my mind, this still seems like a relatively substantial effect.) Academic achievement at age 15 showed a similar differentiation. Among kids whose mothers did have a college degree, the correlation between childhood willpower and future academic achievement was much smaller. The authors write: We observed that delay of gratification was strongly correlated with concurrent measures of cognitive ability, and controlling for a composite measure of self-control explained only about 25% of our reported effects on achievement. These results suggest that the marshmallow test may capture something rather distinct from self-control. What else might the marshmallow test be capturing? Interesting question. When looking at other variables tracked by the study, there seems to be a correlation between willpower and socioeconomic status. In households with higher income and greater education, kids waited longer before eating their marshmallows. (For more, see this recent article in The Atlantic. [embedded content] Scarcity and Abundance In college, I studied psychology. In the twenty-five years since I left school, Ive spent a lot of time reading about psychology in my spare time. Im fascinated by the human condition, by the things that shape us, motivate us, give us happiness and fulfillment. No surprise then that when I write about money, I do so through a psychological lens. I used to find a lot of finance advice frustrating because it ignored psychology. The books I read seemed to assume that humans are purely rational creatures who make only logical decisions with money. These assumptions didnt match my reality. This new interpretation of the marshmallow test that childhood willpower may stem from socioeconomic status fascinates me. It seems to be an concrete example of how our childhood environment helps to create our mental blueprints. (I believe we each possess mental maps or invisible scripts, if you prefer that guide our lives. Although Im primarily concerned with your money blueprint here at GRS, I believe we have mental maps that guide us through many aspects of life.) Although its not a popular opinion, I believe there are very real differences between the rich and the poor. There are certain wealthy habits that lead to better odds of success with life and money. But heres the thing: If youre not raised in an environment where these habits are prominent say youre the victim of systemic poverty and are never exposed to how wealthy people think and act it becomes much more difficult to learn them. For many people, poverty creates a scarcity mindset. This scarcity mindset can lead to all sorts of faulty financial habits. A couple of months ago, Erynn Brook and Emily Flake published a visual essay at Longreads about the difference between being broke and being poor. The piece is short and interesting you should read it! but this passage, in particular, reminds me of the marshmallow test.

When you live with lack for a long time, it changes how you approach life. If youre a kid whose family has struggled to get by, when youre given a marshmallow, youre going to eat it now. (Can you really trust itll be there later let alone that youll get the second one youve been promised?) If you were poor as a kid, when you manage money as an adult, a scarcity mindset can lead you to do things like immediately spend a windfall instead of saving it for the future. My Money Blueprint I think of my own family as an example. My brothers and I grew up poor. Our extended family had always been poor. My parents modeled the best habits they could, but they were limited by their own experiences (and mental blueprints). As a result, I entered adulthood with some faulty invisible scripts. For instance, my parents taught us that windfalls were to be spent. Although they rarely had much money, when they did come into cash, they spent it. Quickly. And on frivolous things. They never modeled what it was like to save and invest for the future. This is the adult version of failing the marshmallow test. Naturally, my brothers and I grew up with similar behavior patterns. None of us was poor and my parents eventually escaped poverty but we couldnt hold on to our money, either. When we had it, we spent it. We lived paycheck to paycheck despite decent salaries. (My youngest brother eventually lost two homes to foreclosure and had to declare bankruptcy.) If I had participated in the marshmallow experiment as a four-year-old, I can guarantee I would have eaten the treat as soon as the researcher left the room. Im nearing age fifty now and I still have to fight this sort of behavior. My scarcity mindset is real and its damaging even though I know its present. Im not trying to use my money blueprint as an excuse for my behavior but as an explanation. I acknowledge that Im responsible for my actions; I just want to know why I choose the actions that I choose. For more on this subject, check out my article about how to master the abundance mindset (and change your money blueprint). https://www.getrichslowly.org/marshmallow-test/

[vitalmindandbody]

‘It was quasi-religious’: the great self-esteem con

In the 1980 s, Californian legislator John Vasconcellos set up a task force that promoted high-pitched self-esteem as the answer to social ailments. But was his science based on a lie?

In 2014, a heartwarming character sent to year 6 students at Barrowford primary school in Lancashire exited viral. Handed out with their Key Stage 2 exam upshots, it reassured them: These research do not ever assess all of what it is that realize each of you special and unique They do not know that your best friend count on you to be there for them or that your laugh can brighten the dreariest era. They do not know that you write poetry or songs, participate boasts, wonder about the future, or that sometimes you take care of your fucking brother or sister.

At Barrowford, parties learned, teaches were deterred from questioning beatings, characterizing small children as naughty and promoting their voices. The institutions guiding logic, said headteacher Rachel Tomlinson, was that kids were to be treated with unconditional positive regard.

A little more than a year later, Barrowford obtained itself in the news again. Ofsted had given the school one of its lowest possible ratings, find the quality of education and exam outcomes insufficient. The institution, their report spoke, emphasised developing pupils emotional and social wellbeing more than the achievements of quality standards. Somehow, it seemed, the nurturing of self-esteem had not be converted into higher achievement.

The shortcoming hitherto virulent notion that, in order to thrive, people need to be treated with unconditional positivity first gained traction in the late 80 s. Since then, the self-esteem crusade has helped transform the behavior we parent our children prioritising their appears of self-worth, telling them they are special and amazing, and cocooning them from everyday consequences.

One manifestation of this has been grade inflation. In 2012, the chief executive of British exams regulator Ofqual admitted the value of GCSEs and -Alevels had been gnawn by years of prolonged point inflation. In the US, between the late 60 s and 2004, the proportion of first time university students claiming an A median in high school has increased from 18% to 48%, despite the fact that SAT scores had actually fallen. Nothing of this, alleges Keith Campbell, prof of psychology at the University of Georgia and expert on narcissism, provides our children well. Burning yourself on a stave is really useful in telling you where you stand, he speaks, but we live in a world-wide of accolades for everyone. Fourteenth region ribbon. I am not making this substance up. My daughter got one.

Campbell, with his colleague Jean Twenge at San Diego State University, has argued that this kind of parenting and teaching have led to a discernible rise in narcissism: witness the selfie-snapping millennials. Although their findings are disputed, Twenge points to other investigate done in the US and beyond twenty-two contemplates or tests[ that] demonstrate a generational increase in positive self-views, including narcissism, and merely two[ that] do not.

How did we get here? To answer that, you have to go back to 1986 and the work of an eccentric and powerful California politician, John Vasco Vasconcellos. That time, the Democrat Vasconcellos managed to persuade a deeply sceptical Republican state governor to money a three-year task force to explore the value of self-esteem. Vasco remained convinced that low self-esteem was different sources of a huge array of social issues, including unemployment, educational downfall, child abuse, domestic violence cases, homelessness and mob warfare. He became remain convinced that causing specific populations self-esteem would act as a social inoculation, saving the state billions.

But Vascos plan backfired spectacularly, with the fallout lasting to this day. I wasted a year trying to find out why and discovered that there was, at the very heart of his job, a lie.

***

John Vasconcellos grew up an submissive Catholic, an altar boy, the smartest boy in his class, whose mom blaspheme that he never misbehaved. But, being such a ardent Catholic, he knew that no matter how good he was, he could only ever be a sinner. At primary school, he flowed for class chairwoman. I lost by one vote. Mine, he eventually replied. He didnt vote for himself because Id been drilled never to use the word I, never to visualize or speak well of myself.

After a charm as a lawyer, Vasco participated politics. In 1966, aged 33, he was elected to the California state assembly. But “theres a problem”: his professional success was at odds with how he thought of himself; he felt he didnt deserves it. At 6ft 3in and over 200 lb, he would stalk the Capitol building in Sacramento, glowering and agitated in his smart black clothing, perfect white shirt and arrow-straight tie, his whisker cultivated with armed precision. I learnt my identity and my life starting utterly apart, he eventually enunciated. I had to go and seek help.

That help came from an uncommon Catholic priest: Father Leo Rock was a psychologist who had studied under the innovator of humanistic psychology, Carl Rogers, a soldier who believed that the Catholic had it absolutely wrong. At their core, he fantasized, humans werent bad; they were good. And in order to thrive, people needed to be treated with unconditional positive thought( Rogers coined the phrase ). Vasco began contemplating under Rogers himself, a soldier he afterwards described as virtually my second father. Through intense group therapy workshops at the Esalen Institute in Big Sur, Vasco became a adherent of the human potential shift, based partly on the Rogerian idea that all you need to do to live well is discover your authentic inner self.

Portrait: Franck Allais for the Guardian

Around the state capitol, Vascos colleagues began to notice the buttoned-up Catholic was unbuttoning. He flourished his mane and wear half-open Hawaiian shirts on the floor of the senate, a gold series nuzzled in his chest “hairs-breadth”. One reporter described him as looks a lot like a cross between a boulder starring and anti-retroviral drugs smuggler. He became a human potential evangelist, urging the innate goodness in human beings and handing long notebook directories to peers. His self-hating Catholic self had washed away, and in its neighbourhood is a major, glowing note I.

Vasco knew he was in a unique slot. As a legislator, he could take everything hed learned about human potential and transform it into programme that would have a real effect on thousands, perhaps millions, of lives. He decided to campaign for a state-financed task force to promote self-esteem: this would give the movement official affirmation and allow legislators to fashion legislation around it. Best of all, they could recruit “the worlds” finest researchers to prove, scientifically, that it worked.

In the mid-8 0s, the notion that feeling good about yourself was the answer to all your problems seemed to many like a silly Californian cult. But it was also a age when Thatcher and Reagan were busily redesigning western culture around their projection of neoliberalism. By interrupting the unions, flogging shields for workers and trade deregulating bank and business, they wanted to turn as much of human life as possible into a competition of self versus soul. To get along and get ahead in this new competitive age, you had to be ambitious, ruthless, relentless. You had to believe in yourself. What Vasco was offering was a simple hack that would draw you a more winning contestant.

Vascos first try at having his task force mandated into principle has now come to a halt in 1984, when he suffered material heart attack. His belief in positive think was such that, by seeking to remedy himself, he wrote to his ingredients requesting them to envision themselves with minuscule cleans swimming through his arteries, rubbing at the cholesterol, while singing, to the sing of Row, Row, Row Your Barge: Now tells swim ourselves/ up and down my flows/ Touch and rub and heated and thaw/ the plaque that stymie my streams. It didnt piece. As the senate “vote yes ” its own proposal, Vasco was retrieving from seven-way coronary bypass surgery.

After a second attempt was vetoed by the state minister, Vasco decided to enhance the name of his job, modernizing it to the Task Force to Promote Self-Esteem and Personal and Social Responsibility. He reduced the proposed budget from $750,000 a year to $735,000 over three, to be spent on academic the investigations and the roundup of sign in the form of public testament. On 23 September 1986, Assembly Bill 3659 was signed into law.

The response from the California media was immediate and barbarian. One editorial, in the San Francisco Chronicle, called Vascos task force naive and outrageous. Nothing established Vasco more enraged than his ideas not being taken seriously, but he was about to become the prank of America.

***

Until Monday 9 February 1987, Vascos task force had was widely regime report. But on that morning, the cartoonist Garry Trudeau, who had been tickled by the legislators crusade, inaugurated an extraordinary two-week lope of his favourite Doonesbury strip to be given to it. By the end of that day, reporters were mobbing Vasco on the floor of the assembly enclosure. Rival politicians devoted dismissive briefings You could buy the Bible for $2.50 and work better while the Wall Street Journals story endured the headline Maybe Folks Would Feel Better If They Get To Split The $735,000.

Vasco was pallid. The media, he grumbled, were ghastly, cynical, sceptical and inexpensive. Their problem? Low self-esteem.

Meanwhile, something impressive seemed to be happening. The response from the people of California had been great. Between its notice and the task forces firstly public gather in March 1987, the role received more than 2,000 calls and letters, and almost 400 applications to volunteer. More than 300 parties came forward to speak in support of self-esteem at public hearings in the various regions of the nation. And even if the medias tone wasnt always respectful, Vasco himself was now their own nationals anatomy. He seemed everywhere from Newsweek to the CBS Morning Show to the BBC. This, he felt, could be a major opportunity.

But firstly he needed to find a way to wrench the national media gossip upwards. And situations, on that front, were going from unfortunate to foolish. It began with the announcement of the task forces 25 members. On the upside, it was a diverse group, including women, gentlemen, people of colour, lesbian beings, straight beings, Republican, Democrat, a former police officer and Vietnam veteran whod been awarded two Purple Middle. On the downside, it also included a white man in a turban who predicted the work of the working group would be so powerful, it would cause the sunlight to increase in the west. A delighted Los Angeles Herald told how, in front of the press, one member of the task force had asked others to close their eyes and thoughts a self-esteem maintenance gear of sorcery hats, twigs and amulets.

Vascos team embarked sounding information from people up and down California. They sounded from an LA deputy sheriff who toured academies, attempting to reduce drug use by telling students, You are special. You are a wonderful individual. They sounded from masked members of the Crips, who accused their murderous criminality on low-pitched self-esteem. One school principal recommended having elementary pupils increase their self-importance by doing evaluations on their teachers. A wife called Helice Bridges explained how shed dedicated her life to assigning hundreds of thousands of blue ribbon that read Who I Am Makes A Difference.

With the national media held so much to snigger over, it was beginning to look as if Vascos mission was a bust. But there had been some good word: the University of California had agreed to recruit seven profs to research the connection between low-grade self-esteem and societal maladies. They would report back in two years hour. For Vasco, their findings would be personal. If the professors decided he was wrong, it was all over.

***

Me, myself and I: a selfie-snapping millennial. Picture: Francois Lenoir/ Reuters

At 7.30 pm on 8 September 1988, Vasco fulfilled the scientists at El Rancho Inn in Millbrae, just outside San Francisco, to hear research results. Everything hinged on Dr Neil Smelser, an emeritus professor of sociology who had coordinated the design, resulting a crew who reviewed all the existing experiment on self-esteem. And the bulletin was good: four months later, in January, the task force questioned a newsletter: In the words of Smelser, The correlational discovers are very positive and compelling.

The headlines rapidly piled up: Self-Esteem Panel Finally Being Taken Seriously; Commission On Self-Esteem Finally Getting Some Respect. The nation minister mailed the professors experiment to his fellow ministers, suggesting, Im convinced that these studies build the foundations for a new period in American problem solving.

Vascos task force was almost done: all they had to supposed to do now was build upon this positive tint with the publication of their final report, Toward A State Of Esteem, in January 1990. That report turned out to be a win beyond the reasonable hopes of anyone who had witnessed its humiliating descents. The minister of Arkansas, Bill Clinton, whod privately taunted Vasco and his projection , now publicly endorsed it, as did illustrations including Barbara Bush and Colin Powell. Time magazine ran with the headline, The gibes are turning to cheers.

The man they were calling the Johnny Appleseed of Self-Esteem is available on the Today Show and Nightline, on the BBC and Australias ABC. The report went into reprinting in its debut week and went on to sell an extraordinary 60,000 copies. Vascos publicists approached Oprah Winfrey, who extended a prime-time special probing why she speculated self-esteem was going to be one of the catch-all words for the 1990 s. Interviewed were Maya Angelou, Drew Barrymore and John Vasconcellos.

Four months after the launch of Toward A State Of Esteem, the papers were reporting that self-esteem was broom through Californias public academies, with 86% of the states elementary school territories and 83% of high school regions enforcing self-esteem programmes. In Sacramento, students began matching twice a few weeks to decide how to discipline other students; in Simi Valley, children were taught, It doesnt matter what you do, but who you are. Political chairmen from Arkansas to Hawaii to Mississippi embarked considering their own task forces.

As the months became times, the self-love action spread. Accuseds in narcotic visitations were reinforced with special key chains for be contained in court, while those who completed medication were given applause and doughnuts. Children were gifted plays accolades just for swerving up; a Massachusetts school district prescribed children in gym classes to skip without actual ropes lest they abide the self-esteem calamity of tripping. Meanwhile, police in Michigan trying a serial rapist taught the public to look out for a thirtysomething male with medium build and low-grade self-esteem.

The credibility of Vascos task force turned predominantly on a single knowledge: that, in 1988, the esteemed professors of the University of California had analysed the data and approved his impression. The only question was, they hadnt. When I tracked down one renegade task force member, he described what happened as a fucking lie. And Vasco was behind it.

***

In an attempt to discover how America, and then “the worlds”, went conned so spectacularly, I travelled to Del Mar, California, to assemble the task force member whod prophesied their work would cause the sunlight to increase in the west. David Shannahoff-Khalsa greeted me into his bungalow, examining little changed from the old-time image Id learnt: appearance constrict, attentions sharp-witted, turban blue. A kundalini yoga practitioner who guessed meditation to be an ancient engineering of the head, Shannahoff-Khalsa had been so disillusioned by the final report, hed refused to sign it.

Portrait: Franck Allais for the Guardian

As we sat and nibbled cheese, he picked up a dense notebook with a glossy red-faced handle: The Social Importance Of Self-Esteem. This was the obtained work of the University of California professors. He flicked through its sheets, ending eventually on Smelsers summary of the findings. The information most consistently reported, he read out loud, is that the association between self-esteem and its expected importances are mixed, insignificant or absent.

This was a radically different conclusion from that fed to the public. Shannahoff-Khalsa told me he was present when Vasco first met preliminary enlists of the professors make. I remember him going through them and he ogles up and enunciates, You know, if members of the legislative council finds out whats in these reports, we are able to cut the funding to the task force. And then all of that nonsense started to get brushed for the purposes of the table.

How did they do that?

They tried to hide it. They wrote a[ positive] report before this one, he alleged, tapping the ruby-red notebook, which deliberately dismissed and considered up the science.

It was hard to believe that Vascos task force had been so rash as simply to develop the mention, the one that territory the findings and conclusions were positive and compelling. What had really happened at that see in September 1988? I knew the answer on an old-time audio cassette in the California state archives.

The sound was hissy and swooning. What I sounded, though, was clear enough. It was a recording of Smelsers presentation to Vascos task force at that meet in El Rancho Inn, and it was nowhere near as upbeat as the task force had claimed. I listened as he announced the professors work to be complete but worryingly mixed. He talked through a few domains, such as academic achievement, and remarked: These correlational findings are really pretty positive, reasonably compelling. This, then, was the mention the task force employed. Theyd sexed it up a bit for the public. But they had wholly omitted what he enunciated next: In other areas, the connects dont seem to be so great, and were not quite sure why. And were not sure, once we have connects, what the causes might be.

Smelser then leaved the task force a tell. The data was not going to give them something we are able to hand on a dish to the legislature and do, This is what youve got to do and youre going to expect the following kind of results. That is another sin, he said. Its the sin of overselling. And no one can wishes to do that.

I wondered whether Smelser was angry about the mention that got used. So I announced him. He told me the university got involved in the first place only because Vasco was in charge of its budget. The influence[ from Vasco] was indirect. He didnt speak, Im going to cut your budget if you dont do it. But, Wouldnt it be a good idea if the university could dedicate some of its resources to this question? It turned out that Smelser wasnt at all stunned about their dubious medicine of the data. The task force would welcome different forms of good word and either reject or disclaim bad news, he replied. I knew this was a quasi-religious crusade, and thats the kind of happen that happens in those dynamics.

Vasco passed away, aged 82, in 2014, but I find his right-hand guy, task force chairman and veteran legislator Andrew Mecca. When we finally communicated, he confirmed that it was the prestige of the University of California that had passed occasions around for Vasco. That gave us some credibility stripes, he replied. Like Smelser, he felt that the university became involved simply out of anxiety of Vasco. John chaired their lifeblood. Their plan! he chuckled.

How did he frequency the professors investigate? As you read the book, he mentioned, its a cluster of scholarly gobbledegook.

What was Meccas response when the data didnt say what he craved?

I didnt care, he did. I thought it was beyond discipline. It was a leap of faith. And I reckon simply a blind stupid wouldnt believe that self-esteem isnt center to ones persona and health and vitality.

Was Vasconcellos furious where reference is read the professors reports?

The thing is, John was an incredible politician. He was pragmatic enough that he felt he had what he necessary, and that was a scholarly report that pretty much supposed, Self-esteems important. At least, thats the spin we got in the media.

Mecca told me that, prior to the final reports publication, he and Vasco visited editors and television services and facilities producers up and down the two countries, in a deliberate attempt to construct the fib before it was possible to subverted. An extraordinary $30,000 was spent on their PR campaign: at its meridian, five publicists were working full time. We decided to make sure we got out there to tell our fib and not let them interpret it from the stuff that was being written by Smelser. We cultivated the letter. And that positiveness prevailed.

So nobody listened to what Smelser and Shannahoff-Khalsa were saying?

Im not sure anybody attended, Mecca added. Who recollects Neil Smelser or Shannahoff-Khalsa? Nothing! They were minuscule ripples in a big tsunami of positive change.

***

More than 20 years on, the effects of Vascos mission linger. Whether the tsunami of change he brought about was utterly positive continues dubious. I spoke to educational psychologist Dr Laura Warren, who taught in British academies in the 90 s, and remembers her schools edict that staff utilize mauve writes to differentiate wrongdoings, in place of the negative red. It was a policy of wage everything that they do, she told me. That turned out to be a atrociously bad idea.

The Ofsted inspectors detected as much when they saw Barrowford primary school in 2015. But after their critical report became public, the headteacher, Rachel Tomlinson, defended herself in her local newspaper. When we introduced the policy, it was after an horrid heap of research and deliberation, she read. And I think it has been a success.

Accommodated from Selfie: How We Became So Self-Obsessed And What Its Doing To Us by Will Storr, published by Picador on 15 June at 18.99. To tell a emulate for 16.14, go to bookshop.theguardian.com or call 0330 333 6846

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