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aurorajay · 5 years ago

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I love making costumes but I always feel bad about my skill level being far below everyone else’s. Even though I love making costumes they never look good quality. Any advice?

It's easier to answer specific questions about a project vs. a general "how to be good”, but I'm gonna give it my best shot.

First off, go easy on yourself, you're learning! I know I'm still learning. Hell, the seasoned pro of 3 decades is still learning! Every fuck up and mediocrity is a step of improvement. I won't tell you that practice makes perfect, because it doesn't. It will make you better, great even. But it won't make you perfect. No one ever achieves perfection. And that's okay! Literally every single piece I've ever made has multiples elements I would change if i could. Even the ones that look good, like the now-popular moth cape. I will do lots of things differently when i make my next one.

Also, I know from experience how hard it is to avoid comparing yourself to others, especially online. So when we (inevitably) do, I think it's important to remember that there can be a BIG difference between in person and photos. That cool looking cosplay armour? Upon closer inspection it might be held together by hot glue. That pretty formal gown? It might have a real shitty fraying seam down the back. All we see is a carefully curated version of reality.

It's hard offering practical tips without more info to go on, but hopefully some of this will help. I think what makes a good looking costume can be broken down into 4 basic elements, so here’s what I think are the most important things to consider

Design: This is the part that people seem to have the easiest time with, and I can help the least with. Coming up with the idea. And when you’re costuming just for the pure enjoyment of it, there are no bad ideas! Now everyone approaches this differently, whether it's sketches, moodboards, or diagrams. Unless someone else is executing the concept, it doesn't even need to look remotely good! As long as you understand what the design is supposed to be, it works.

I will say to design with practical considerations in mind though. Think about where, how, and why it will be worn. Plan for things like zippers and buttons to get in and out, the weather where it will be worn, how much movement will be required, etc. You don’t want to end up sweaty and stuck in a polyester bodysuit that can only be opened with the help of two assistants in say, an outdoor summer event in LA.

Materials: This can be tricky, because it’s dependant on your resources. Materials are expensive, and quality ones even more so. But researching options and picking the best fit for your project is important. Making a historical piece? Stick to natural fibers. Cosplaying a superhero? You're gonna need spandex.

If you're short on funds, going through second hand stores can be real handy. Bigger ones will sometimes have actual yardage, but you can find sheets, curtains, saris, and all sorts of things to take apart and use. Get familiar with the properties and names of different textiles. You'll eventually develop a skill for spotting the nice stuff.

More specialized tools/materials like say fosshape or sewing machine attachments are harder to stumble across, but there will be online sales. If i find something good for cheap I buy it and hang onto it for later projects. If possible, take advantage of sales and rare finds while you can. You're a dragon and materials are your hoard!

Construction: Obviously you want your costume to be well-made, but this means knowing and mastering different techniques. It's a slow process, but one everyone is capable of undetaking! Firstly, you need to familiarize yourself with technical terms to make finding the actual tutorials easier. One of my go-to resources for this is The Sewing Book, by Reader's Digest. (There’s also a newer version available, I’ll include it below). It covers a wide variety of techniques, materials, etc. and has fantastic diagrams. Can’t recommend it enough

Companies that sell specialized stuff like thermoplastics or casting resin often have tutorials on their websites which can be indispensable to learning to use them properly. As well as very important safety precautions. They will also sometimes list external how-to sources or sell instructional books.

Take a close look at clothes and costumes you own to understand how they are put together. Figure out what techniques are appropriate to use where. A flat fell seam is great for jeans and french seam is perfect for chiffon, but try the reverse and it will be a pain. Take pictures and make sketches of interesting details that catch your eye. You can come back to them for ideas later.

I try and incorporate at least 1 new technique into every project I make, that way I'm always learning. But don't jump straight to trying it out on the final piece! Always make a sample (or several) beforehand. And keep the samples for later reference! I'm trying to amass a big scrapbook-style binder of samples, which is sooo so handy to come back to when it's been a while since you've done something.

Fit: This is the final, and possibly most difficult element of costuming. No matter how cool the design, how fancy the materials, and how good the construction, if something doesn’t fit right it’s going to look and feel wrong. Most of us here are making costumes for ourselves, which means you're going to need help. Measuring and fitting clothes on yourself is a nightmare, so enlist a friend or family member to give you a hand.

The other thing you can do it is to get a dress form/mannequin. These are pricey, and will probably need to be customized with padding and such anyways, so I recommend you DIY it. Again, you will need a helper, because the easiest way to get a custom dress form it to just straight up duct tape yourself into a crappy old shirt, cut it off, then stuff it. There’s tons of tutorials online for this, it’s a tried and true cheap method.

I highly recommend learning some basic pattern drafting, and that’s honestly the hardest part. You can rely on store bought patterns, but they are extremely variable in quality, and unless you’re in the rare minority who are a sample size, it will need some altering to fit you right. They can be a good starting point, but ultimately I think pattern drafting from scratch is much faster and more adaptable, if you're able to learn it. This is where you will need some good books or video instructions. I don’t have one single resource to recommend for this, but I will list some books at the end. If you personally know ANYONE with this skill, try and get them to teach you everything they know, because they are worth their weight on gold.

It’s important to note that some pattern drafting is easier than others, Stretch fabrics are MUCH more forgiving in this area, and that’s how i got started. Because the fabric will accommodate your form, the pattern requires fewer parts and darts, and there’s more leeway for mistakes. The one downside is that stretches can be more difficult to sew. Personally, I feel like they more than make up for it by being simplicity of drafting. The resources I’ve linked are geared toward drafting for non-stretch, but if you’re not following a similar tutorial i recommend stretch.

One last thing in regards to fit. ALWAYS MAKE A MOCKUP. You can work out so many fit issues just by making your costume in crappy material first, taking note of the fit issues, and adjusting them with pins, marking them with a sharpie, etc. Then you can change your pattern accordingly. Whether it’s a breastplate made of cardstock or a dress done in old sheets, you should always make a mockup. Sometimes several! The material doesn’t matter as long as it behaves roughly like the good stuff you plan on using. Don’t use a heavy blanket for if your costume is going to be a gauzy nymph robe, for example. But it doesn’t have to look nice. It just has to be wearable.

Resources:

*These are mostly tailored towards women’s garments. A lot of the same principles apply, but making men’s costumes will have some separate considerations not covered here. Just something to keep in mind if you want to draft for guys. These are all just starting points anyhow. There’s tons more out there

https://www.amazon.ca/Sewing-Book-Alison-Smith-2014-02-03/dp/B01JXQQ9Y2

https://www.amazon.com/Complete-Guide-Sewing-Step-Step/dp/1606522086

https://www.handimania.com/diy/your-own-shape-sewing-mannequin.html

https://www.fearlessmakers.com/measurements-for-pattern-making/

https://opensourcestitches.wordpress.com/2010/07/14/pattern-drafting-101-drafting-the-basic-bodice-block/

https://opensourcestitches.wordpress.com/2011/02/17/pattern-drafting-101-the-mens-shirt-block/

http://isntthatsew.org/pattern-making-101/

https://sewing.wonderhowto.com/how-to/draft-basic-pant-pattern-0126850/

https://www.amazon.ca/gp/product/063206501X/ref=ppx_yo_dt_b_asin_image_o00_s00?ie=UTF8&psc=1

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douchebagbrainwaves · 5 years ago

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I'VE BEEN PONDERING COMBINATOR

And no, you can't tell what the attitude of the aircraft is. This kind of expert witness can add credibility, even if you didn't grow it? In business there are certain situations in which certain investors like certain kinds of helplessness. Think about what it takes to start a startup, don't design your product to market early, but that you should have access to the system from anywhere. But it is a spam, which I use with an external monitor and keyboard in my office, and by definition only a minority of investors can decide in 20 minutes, surely the next round, when customers compare your actual products. Creating such a corpus would be useful to let two people edit the same document, for example. But this group must be small. It's hard to predict now, I'd say that yes, surprisingly often it can.

You have to start as a consulting firm. What are you going to recognize a good designer? 3 times in my spam corpus, the probability is. I'm often mistaken about where these bottlenecks are. This just seems to have been offered by the newer colleges, particularly American ones. Perhaps we should do what users think it will surprise people how many things are going, and have them do most of the way. You don't have to be secretive with other companies, and sales depends mostly on seniority. Plus there aren't the same forces, they still seem to have been nerds in high school it was probably understood that you were supposed to read Hugo's Les Miserables. One minute you're going to have a new idea every week will be equally fatal. Each person should just do what you would call a real job. But as of this writing the empirical evidence points that way: pretty much 100% of startups that raise money.1

Since capital is no longer needed, big companies won't be able to decrease without having to think about before: how not to die. You may need to think more about this project, I can say is that I don't think many people realize how fragile and tentative startups are in competitive businesses, you not only enjoy, but admire. Do you think Shakespeare was gritting his teeth and diligently trying to write it all yourself. So my guess is that Microsoft will develop some kind of wrongdoing. To my surprise, they said no, but they'd be dwarfed by the number of completed test drives, our revenue growth increased by 50%, just from that change.2 They hate to release something that could be weeded out.3 If it isn't, and you come home one day to be as big as a company with only three programmers. Basic, the IBM AS400, VRML, ISO 9000, the SET protocol, VMS, Novell Netware, and CORBA, among others, Tim O'Reilly, Geoff Ralston, and Garry Tan for reading drafts of this, and I noticed a remarkable pattern in them. Html, but I feel safe in predicting that whatever they have now, it probably cost us little to reject people whose characters we had doubts about even if we thought they'd be successful. Reading The Nude is like a pass/fail course. In other words, does not begin by creating a design that he then imposes on the users, instead of sitting in your grubby apartment listening to users complain about bugs in your software, but I don't see why one couldn't, by a similar process. I remember thinking Ah, so this answer works out to be surprisingly easy to compete.

If so, your old tastes were not merely different, but if the winner/borderline/hopeless progression has the sort of pork-barrel project where a town gets money from the poor, not increasing it. And what do they need to run spreadsheets on it, the best response is neither to bluff nor give up, and made up by people no different from you. You may have expected recipes for coming up with good answers.4 The fashion for the name Gary began when the actor Frank Cooper adopted the name of the artist. That has always been a stream of new startups that might otherwise not have existed. Algol isn't good enough at simulations. Nearly all companies exist to do something more serious, and that language is not obsolete is that it has made it much easier to sell to them.5 There are two kinds of fear: fear of investing in startups that get bought early and most is still unissued, and the next you're doomed. File://localhost/home/patrick/Documents/programming/python projects/UlyssesRedux/corpora/unsorted/nsearch.6

I treat mail as spam if the algorithm above gives it a probability of. Labor Board. This was certainly true in the military—that the earth moves. And that's also a sign that one is right and the other founders gets to see the old version are unlikely to complain that their thoughts have been broken by some newly introduced incompatibility. In fact, getting a normal job. In doing so you create wealth with no environmental cost. 5:29 PM subject: airbnb already spreading to pros I know you're skeptical they'll ever get. I think that's just an artifact of limitations imposed by old technology. Try to get your product to please VCs or potential acquirers. You need a certain activation energy to start a startup that avoided working on some problem, inspired by your confidence that you'll be able to get smart people to write in spoken language. It's part of the definition of property is driven mostly by people's identities.

His mind is absent from the everyday world because it's hard at work in another. In England in the 1060s, when William the Conqueror distributed the estates of the monasteries to his followers, it was like coming home.7 Angels are individual rich people who invest small amounts of their own premises, however crappy, than the startup itself, like it usually does in bad times.8 The earliest phase is usually the most productive it's ever going to extract any value from it is to get out of the big galley and put them in the news media that it became self-reinforcing nature of the web.9 They have the same problem, and possibly indeed the main cause is probably just that we have a purpose in life.10 If you're a YC startup.11 It might actually carry some weight. Outside writers tend to supply editorials of the defend-a-position variety, which make a beeline toward a rousing and foreordained conclusion. They like to get money. In fact, it may be somewhat blurry at first. How to Start a Startup March 2007 This essay is derived from Delicious/popular with voting instead of bookmarking. I often have to rephrase the question slightly.

I spend a lot of work. The latter type is sometimes called an HR acquisition. Such influence can be so specialized that this similarity is concealed, because what other people think, but they sometimes fear the wrong things. Wisdom is useful in solving problems too, and intelligence largely from cultivating them. Instead of treating them as disasters, make them easy to acknowledge and easy to fix. Even though Y Combinator is as different from what they expect of other adults. But if you make a point of packing? In fact, this is a labor of love and he wants it to be real. That seems like saying that blue is heavy, or that we'd meet them again. If you don't think things you don't want to invest in practically audition investors, and only projects that are officially sanctioned—by organizations, or parents, or wives, or at least the proximate cause may be that the behavior of algorithms for routing data through networks, for example.

The best notebooks I've found are made by a two-part one.12 In America only a few things we can say with certainty. It may look Victorian, but a fickle client or unreliable materials would not be far from the only source of economic inequality where the cause of death is listed as ran out of ideas. And whereas Wikipedia's main appeal is that it's harder for them to do? One solution here might be to design them so that the programmer could guess what library call will do what he needs. It takes time to find out is to try to do a deal in 24 hours if they need to get yourself in a situation with measurement and leverage. Duplo world of a few thousand people you'd like to like. But broadcasting isn't publishing: you're not committing to solve a problem using a network of startups than by a few, but at Viaweb bugs became almost a game. Only a tiny fraction of people who all get up in the morning. That helps would-be app stores will be too busy to shoo you away. And it's not just the mob you need to do is start one.

Notes

A day job.

But having more of the most visible index of that generation had been trained. Reporters sometimes call us VCs, I mean that if you have a different type of thinking, but it doesn't seem to be free to work with me there.

If an investor is just the most successful startups of all tend to be higher, as accurate to call the years after Lisp 1. Some would say we depend on Aristotle more than most people are like, and stir. Actually this sounds to him? An investor who's seriously interested will already be programming in college.

Only founders of failing startups would even be symbiotic, because we know nothing about the millions of dollars a year of focused work plus caring a lot of the words won't be trivial. On the other reason it used a TV as a cold email. 'Math for engineers' classes sucked mightily.

There need to go the bathroom, and made more margin loans. Perl has. Download programs to encourage more startups in Germany told me: One YC founder told me that if you have an investor derives mostly from looking for something that was the reason it used a TV as a motive, and the 4K of RAM was in a city with few other startups must have been peculiarly vulnerable—perhaps partly because companies then were more at home at the end of the taste of apples because if people can see how universally faces work by their prevalence in advertising. But it's hard to say what was happening in them to be discovered.

If you have to admit there's no lower bound to its precision. And in any era if people are trying to sell your company right now. If they were shooting themselves in the latter without also slowing the former depends a lot like intellectual bullshit.

I don't want to lead. Structurally the idea of happiness from many older societies.

Family, school, and only one founder take fundraising meetings is that promising ideas are not very discerning.

If anyone wants.

Japanese car companies have never been the first type, and—and probably harming the state of technology. Another thing I learned from this experiment is that Digg is notorious for its shares will inevitably arise.

If you ask that you're small and use whatever advantages that brings.

Not all were necessarily supplied by the size of the first scientist.

#automatically generated text #Markov chains #Paul Graham #Python #Patrick Mooney #whatever #stores #sign #definition #lot #deal #subject

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heatpressmachineguide1 · 6 years ago

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Silhouette vs Cricut – Which One Should You Choose?

Anyone who has worked with a die cut machine has probably made a choice between Silhouette or Cricut. The two are at the top of the food chain for cutting machines. Amateurs and experts alike can find something to love about each brand.

Which one should you go with? It depends on what you’re looking for. Each machine has features and measurements that are tailored for different skill levels and needs of crafters. Ultimately, one of these two machines should be in your home if you’re serious about using a cutting machine.

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Silhouette vs Cricut: An Overview

Silhouette Cameo 3

Cricut Explore Air

What Are the Differences in Silhouette vs. Cricut?

Blade Strength

Software

Silhouette vs. Cricut: Which One to Choose?

Where Can I Purchase Each Device?

Final Thoughts on Silhouette vs. Cricut

Silhouette vs Cricut: An Overview

Before getting into a deep analysis of the differences in Silhouette vs Cricut, you should know the basics of each die cutting machine.

Silhouette Cameo 3

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Silhouette SILHOUETTE-CAMEO-3-4T Cameo 3 Wireless Cutting...

Cuts a variety of material including vinyl, paper, cardstock, fabric, and other materials up to 12...

Use the powerful Silhouette Studio design software to create your projects. Features Bluetooth...

Features a dual-carriage for multi-tool use and a higher 2 mm clearance to cut thicker materials. Is...

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The Silhouette Cameo 3 remains the newest model on the market from Silhouette, introduced in 2016. You’ll be able to cut through most materials you would choose for crafting, including standard fabrics and vinyl. Although the biggest size mat you can use for the Cameo is 12” X 24”, you can cut into anything as long as 10 feet without using a mat.

You can use dual cartridges with the Cameo 3, which allows you to print and cut anything without completely stopping the machine. You’ll love the fact that you don’t have to change the blades or the pen to adjust your settings. On top of everything else, you can use Bluetooth to begin your cutting without any wired connection.

The cameo 3 comes with Silhouette’s PixScan technology. With this, you can use pictures taken directly with your smartphone or digital camera. You can then send them directly to the Cameo 3 when you are ready to begin cutting.

You can also take advantage of Scan and Cut, a feature that lets you transmit directly to a printer. Once the images are ready, you can send them directly to the Cameo 3 and get them cut to your preferred settings.

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If you want to upgrade, you can purchase the Autoblade accessory for the Cameo 3. This will eliminate many of the setting adjustments you will have to make using the regular blades on the cutter.

Thanks to the Studio Designer software included with all Silhouette cutters, you can make your own designs from scratch, or import existing patterns. The software is incredibly detailed and may take some getting used to if you haven’t worked with Silhouette before. You’ll find plenty of online tutorials and videos to help you out along the way.

Cricut Explore Air

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Cricut Explore Air Wireless Cutting Machine

Embedded Bluetooth for wireless cutting

Dual carriage for cutting and writing or cutting and scoring in one step

Upload your own images for free (.svg, .jpg, .png, .bmp, .gif, .dxf) Cut over 60 materials from...

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A direct competitor to the Cameo 3, Cricut brought the Cricut Explore Air cutter to the market in 2015. It has the same size of a cutting mat as the Silhouette model, and you will also find a dual-blade setup in this machine as well.

Along with Bluetooth compatibility, you can sync this device directly to an iPad for wireless cutting. The same Print and Cut feature found in the Cameo 3 is also used by the Explore Air.

One of the biggest advantages for the Explore Air is a dial located on the right of the device. With this knob, you can easily select how deeply you want to cut, and how much pressure you want to apply to the cut. If you’re using a special material, you can also lock in custom settings to one specific portion of the dial.

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The Cricut Explore Air uses Design Space for its software. It’s very beginner-friendly and you’ll find it much more approachable than the complicated program with the Cameo 3. Design Space uses DRM, so you’ll need to have an active internet connection if you’re going to use it. While you can import files to the device, there’s no way to draft anything from a blank slate.

What Are the Differences in Silhouette vs. Cricut?

Now that you know the basics of each machine, you can get an idea of the specific ways the Silhoutte Cameo 3 and Cricut Explore Air differ from each other.

Blade Strength

There’s no comparison here – the Cricut is much more powerful than the Silhouette. You wouldn’t mistake the Explore Air for a dedicated heavy-duty machine like the KNK Zing. Of course, it will give you less trouble than trying to cut tougher materials with the Cameo 3.

You’ll find a German carbide blade as part of the Cricut, which means they will last longer than the stock blades on the Cameo 3. You can equip deeper-cutting blades for both machines, but the ones included for the Explore Air win easily. If you plan to work with aluminum, hard leather, or cork, you won’t get anywhere using the Cameo 3.

Software

This comes down to user-friendliness vs. features. Silhouette Design Studio is far more diverse and robust in its features. It also allows anyone the complete freedom to work on an image from a blank sheet. If you prefer, you can purchase images from the Cricut store. These will look incredibly professional compared to basic clip art you would find online.

You can expect to spend more time learning the Silhouette software than you will with Cricut, but it might be worth it. The basic version of Design Studio is free, and you can use .jpg, .png, and .bmp files with it. For a $50 upgrade, the professional edition of the software allows the use of .svg files.

On the other hand, Design Space by Cricut can be picked up by almost anyone. If you don’t need to make anything from scratch and are focusing on simpler designs, you should consider going with Cricut. Keep in mind, though, that your options with Cricut are still limited. You also won’t be able to use it offline, so make sure you always have an active connection to the internet.

Cricut Design Space software is compatible with .gif and .dxf files, as well as everything that can be used with the professional version of Silhouette Design Studio.

Silhouette vs. Cricut: Which One to Choose?

Ultimately, you need to determine which of the two machines will suit you better. If you are a beginner in the world of die-cutters, you should consider the Cricut Explore Air. It’s very simple to set up, and you won’t feel overwhelmed with any unnecessary features.

Thanks to the deeper penetration, there is more potential material you can use with the Cricut. This complicates things, because professionals are more likely to work with a device that can use other materials. Unfortunately, the Explore Air does not lend itself well to experts. The lack of any software that functions without an internet connection is also a problem.

Anyone who is looking for freedom in material that doesn’t need too deep of a blade should go for the Silhouette Cameo 3. You have much more versatility in the included software, even if you don’t go with the professional edition. If you plan to work with anything that proves difficult for the blades, you’ll need to consider the Cricut instead.

The other downside to the Cameo 3 is in the software. Although it offers an amazing amount of options, you’ll need to pay extra to unlock certain file extensions, including .svg.

Where Can I Purchase Each Device?

The best place to purchase either the Silhouette Cameo 3 or the Cricut Explore Air is online. You’ll find the most affordable prices on sites like Amazon, where they offer free shipping for Prime members. If you don’t have a Prime membership, be sure to calculate the amount of shipping into the cost.

You can also try your luck at brick-and-mortar stores. Crafting stores such as Michael’s might keep them in stock, and you can check their website to see if your local store has any in stock. If you find one of the devices online, you might have the option to deliver it right to a store, saving money on shipping costs.

If all else fails, there is also Staples, but they tend to mark up the price of everything by quite a bit. Check other local stores before you resort to them.

Final Thoughts on Silhouette vs. Cricut

As you make a decision in the battle of Silhouette vs. Cricut, consider how much you want to do with your die cutter. Are you planning to use this as a hobby, and make things just for yourself? Are you considering setting up an Etsy store and selling your wares to anyone? What about the idea of opening up an entire business?

All of these questions should factor into your choice of an Explore Air or a Cameo 3. Your ability to learn software, work with different materials, and understand the mechanics of cutting will sway your opinion.

Along with your own research, find out which of your crafting friends have worked with either machine before. Their trusted opinion should help you decide. There might be exceptions to those who have consistently given the same opinions about one brand or model, so carefully review everyone’s take.

The post Silhouette vs Cricut – Which One Should You Choose? appeared first on Heat Press Machine Reviews.

from Heat Press Machine Reviews https://heatpressmachineguide.com/silhouette-vs-cricut/

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handsoncontentmarketing · 6 years ago

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Content Strategy

How do you keep your content interesting and audience engaged?

Once you have the necessary processes to create an established content marketing in your organization (see Part 1 - Content Marketing - for details) it is essential to spend some time on drafting a constructive content strategy.

The content strategy will be a part of overall marketing strategy. Should your organization not have a valid marketing strategy in place, don't worry. You can still go ahead and develop a content strategy based on your knowledge of the market as well as the informational needs of your audience. Just be mindful that you need to make adjustments once a marketing strategy is formed.

When drafting the content strategy, it is useful to go through this exercise for every product family or service you have in your portfolio. Each family will have different requirements when it comes to the messages but also with appropriate content distribution, e.g. your communication channels.

Which Communication Channels should you consider and why?

In order to decide which communication channels are the right ones for your organization, a common model in content marketing might provide a helpful framework. I am referring to the 'Three H' - Hero, Hub and Hygiene.

This model is very helpful when deciding on your content strategy. It allows you to structure and focus your need for general content to keep your channels interesting and engaging. It will also remind you to plan for brand-building content to maintain a high level of awareness. Let's look at the three different categories a little bit more closely.

1. Hygiene

The foundation of your content strategy should be your 'Hygiene Content'. This content is always on and can therefore be strongly linked to your social media channels. Hygiene content should be designed specifically for your core audience, providing them with the day-to-day information they need in order to make a purchase decision.

Due to this, hygiene content is somewhat short-lived. Just think about how you consume information. How often do you go back in your feed to find a post that provided interesting information? For me the answer is 'hardly ever'. I would always share or pin it. This is where the hub content comes into play.

2. Hub

Hub content is regular content, which serves the product and shares user experiences. It is scheduled content, designed with your prime prospect in mind. Your hub content should address what your audience cares about and what their concerns and thoughts are. It should answer the question 'Why is your product relevant for this target group?'.

Hub content should ideally be published in a blog or online magazine. Just as the as the name suggests this will be your content storage, your hub - something you can always refer and link back to. Your hub should be a platform that is searchable and well-structured so it is easy for your audience to navigate.

Not only is the 'storage' aspect is important to consider when thinking about starting a blog or online magazine for your hub content. A blog with a good SEO strategy is indispensable when it comes to organic search. As mentioned in Part 1, if your product does not appear in your customers search, your product will simply be ignored and excluded from the purchase decision. Why, you ask? Do not fall into the trap of assuming that your audience knows about your product, even if you have a strong brand to back you up. You will need to put some effort in creating high-value hub content that is search optimized to master this step.

3. Hero

Hero content is very different from Hygiene and Hub as it is never about the direct sale. Hero contents are about raising brand awareness. Hero content does require a greater investment but should also guarantee you more longevity in your communication.

This type of content is mostly related to an event or a significant product launch and could be something like a classic advertising video.

How do you keep your content interesting and audience engaged?

The key element of your content strategy should always be the answers to these questions: Why do you need content? What value are you offering? What type of experience do you want to deliver?

In order to answer these questions you need to know who you are talking to. Defining your target customer is a key factor for success. The best approach to address this task is by identifying your buyer personas.

For this process you can, of course, get the help of an external agency. In my opinion this makes more sense as a verification step later on in the project. You should know your audience best. My advice would be to work with your sales team to get more insights and use their expertise and connections to the market to get the answers you need. Ideally, as the content manager you are very in tune with your prospects and can therefore get the process started.

Important criteria to consider when defining your buyer personas are:

Background - Are they single, married, with kids? What is their level of education?

Demographic factors

Identifiers - What is their demeanor? And what are their communication preferences?

Goals - Primary Goal? Secondary Goal?

Challenges - Primary Challenge? Secondary?

What can your organization do to help them achieve their goals?

What is a common objection - Why won’t they buy your products?

Marketing message per persona - How should we describe our solution?

Once you gathered all this information and structured it in your buyer personas, the next step is to identify which form of content your audience prefers. Also, the story that you choose to tell should spur a conversation among your audience. So try to match your personas to the communication channels you have available. This way you will increase the changes of your target group engaging with your content.

You can positively influence this process by developing different personalities and styles that are attractive to your audience. For example, there could be three different content categories - Informational, inspirational and emotional.

Each of these categories will come with a certain tonality, message and level of product focus. For instance, inspirational content could be a video tutorial shared on youtube using a very open and direct tone of voice.

The final phase of your of the content strategy project should be to establish a content frequency pattern for each communication channel you are planning to use. The more effort you put into this phase the easier it will be to estimate the budget needed when starting with the operational phase as well as the up-keep of the concept over time.

The day-to-day business - Introducing the content marketing circle

The content marketing circle is a useful tool to guide you through the day-to-day operational business of content marketing. You will see the same model with additional intermediate steps. I decided to simplify the concept a little bit by only including five steps. To me these are the essential ones that you need to master in order to be successful - create, publish, promote, share and measure.

As a basis it will be useful to have an editorial process in place. If you have not done that yet, think about the frequency you want to meet with your team based on your posting frequency. I would recommend you have an editorial meeting at least once a month with the entire team. This meeting should cover all the operational topics as well as the posting plan for the next month. An annual editorial meeting is also advised. The discussion in this meeting will help you to focus the content strategy for the next year and revue this year's successes.

Once all the information is gathered I advise you to collect the results in an editorial calendar. Free web-based project-management software such as 'Trello' can provide a great and transparent structure for you and your team to work within.

Now that you have a plan, also known as your content strategy, you will want to execute it. So let's jump into the content marketing circle with the first task.

Create your content

I have to admit, this is the most fun part. You get to be creative and you can put yourself in the mindset of your audience, trying to figure out what they want to hear from you.

But try to keep the overall message in sight. I find it helpful to come up with so-called 'Focus Topics'. These are key messages identified for each product family. They should be openly described to enable different levels of engagement.

In case you are working with brand ambassadors, you can also use the focus topics to make them understand what they should share about your products through their channels. Also, the ambassadors' deliverables should be aligned with the focus topics. This will guarantee you that whatever they send you will fit in your communication mix.

Another advantage of identifying focus topics is that it will allow you to concentrate your communication efforts more efficiently, therefore achieving a harmonized approach throughout all your markets while still providing enough flexibility to allow local adjustments.

When creating your content, do not forget to double check the tonality that you are using for each piece as well as the appropriate content form. You want to make sure that you talk to your audience on their level.

It is also advisable when creating a content piece, to already think about different spin-off versions you could create down the line. This will help you stay in control of your budget while maximizing your output as you do not have to start the production process from scratch each time.

Publish your content on your hub

Once you have created your content piece and it has passed through internal quality control, it is time to publish it. As mentioned previously, it is easiest if you have a content hub that allows you to do exactly this in a visually appealing way. A blog or an online magazine is the best solution, as it allows for SEO as well as archiving of the content.

Your content hub is now searchable and you can also reference back to certain articles. By doing so you will increase your ROI on the content creation.

If you are after a more holistic approach, you should also consider ways to prepare your content so it can be published on numerous platforms. For instance packaging your content piece with all its components in a, what I call, 'Content Container' could provide a great tool for your sales team, distributors or other stakeholders.

Keep in mind that you should provide easy access to these containers within your organization. This way you will increase the likelihood of people actually taking advantage of it. One way of doing this could be a brief document containing download links to all materials (copy, images, links) needed. You can even go the extra mile and make adjustments to the content piece, already fitting the needs for different communication channels such as EBlasts, social posts, etc.

Promote your content

As you can probably imagine, the goal for the promotion phase of the content marketing circle is to spread the word about the great content piece you offer. You need to increase the reach of the piece. This will require you to think a little bit outside the box and work closely with your global PR, Sales and CRM team.

There are many methods that can help you promote your content. Here are a few examples that showed to be very effective for the market I work in.

Content Seeding

Seeding means getting other target group relevant outlets to use your content. This will increase the relevant traffic to your hub. Your PR team can be a great support in accomplishing this task as they have additional contacts to various publications that are frequented by your audience.

CRM Integration

Make sure that your blog or online magazine makes it easy for your prospects to sign up to your newsletter. Once you build a strong database you can use your content to stay in touch with them. Also consider the use of 'gated-content. This refers to material of very high value that your audience can only access once they have signed up to your distribution list. This will help you to build a much stronger and qualified database.

Include your Ambassadors

If you are working with a network of brand ambassadors, they are an indispensable part of your promotion process. Keep them up-to-date with the material that you publish and provide them details they can share through their own channels.

Internal Links

This might be an obvious point but it is also an easy one to forget. You will reach better traffic results if you make sure that you always include links to related articles with your latest post. This will also breathe new life into older articles and keep them interesting and in circulation.

Paid Efforts

Another possibility to promote your content could be by investing some of your budget into paid-efforts such as Google ads or advertorials. This strategy will pay off, if you have a search marketing strategy in place. If this is not the case you might want to establish this step first before launching into this activity.

Offline Activities

Another great way to connect with your audience - and here I mean in the real world - are workshops or masterclasses supporting the message of your content piece. Invite your audience to participate, document the event and share this valuable content again with your community. If you want to adapt this concept I would consider turning this into gated-content for two reasons: To emphasize the value of the material but also to build your customer database.

Share on social media

A key component in the content marketing circle is of course social media. While the content strategy touches more aspects of your marketing mix, being aligned with your social strategy is very important. Social media allows you to spread your message even further to a very targeted audience.

I can only recommend that you also consider developing different sub-strategies for each individual social media channel. Many times companies tend to use the same content throughout all the social touch points, not really optimizing it for the audience or each channel.

If you do not have the resources to make the necessary adjustments that is fine. But your community growth will benefit immensely if you go the extra mile.

Measure and evaluate your results

The final stage is of course the measurement and evaluation stage. It is important to regularly check the performance of your published content elements. Not only will it provide you with a report that you will surely need at least for your next budget meeting, but also will it help you to get to know your audience even better.

KPIs that you should keep track of are the usual online suspects - unique visits as well as the geographic region your visitors are coming from, mobile vs. desktop user, bounce-rate as well as time spent on your article, and of course engagement.

If you have a product that sells online, it can be a powerful tool to include the conversation rate to that list. After all, the ultimate goal of content marketing is to increase your sales.

This final steps concludes the content marketing circle and therefore this article. I aim to provide a better understanding of the practical side of content marketing. I hope you found it interesting.

If you have any questions about my thoughts or techniques, feel free to contact me through LinkedIN.

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gefboergoats · 7 years ago

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You Can Be Efficient At Web Page Design By Using These Easy Tips

Effectively Designing A Site For The Business

Creating a website completely from scratch is both exciting and frightening! It’s difficult to know where and how to get started on, who to talk to for advice and the amount of an affordable budget you’ll need. The advice here will assist you to start on the way to success.

Ensure all of your current webpages actually have titles, and make sure they are descriptive. An unexpected amount of webpages available are known as “untitled document” or “new document”. This not only denies visitors a useful bit of information to keep in mind your website, but additionally absolutely destroys your SEO, since search engine listings weight page titles heavily when ranking sites.

Check out broken links before publishing your internet page. Men and women become frustrated once they a link leads those to a broken page. This can be achieved manually or operate a computer software if you appreciate.

Be aware of your background. Animated GIF backgrounds and complex patterns in your website are often very distracting to viewers looking to absorb your content. Go with a background to use your site, not conflict by using it, plus your visitors are able to better read and understand your website, as well as your point of view.

Test your website before it is live. There’s nothing worse then launching your brand-new website and getting for taking it down immediately as a result of bugs or other issues. Get a group of people together who are using different internet browsers and computer platforms, and ask them to use a beta version of your own website, listing any issues they are offered across.

To assist your website visitors easily navigate through your site, design it so it becomes readily available “stuff.” When you have an easy site which makes it easy to locate information, you continue your visitors there a lot longer. If you make it tough for these people, then they can get frustrated leaving.

Wherever your logo appears in your site, you ought to accompany it with a complementary slogan or tagline. Ideally, this tagline needs to be catchy and informative, and ought to offer some fundamental review of the intention of your site or product offering. A combination of the logo and tagline should display on every page to make a sensation of cohesion.

Don’t neglect cascading style sheets. By using a style sheet makes it easy to provide all pages SEO Spider SEOcrawler.co of your site the identical look and feel. In addition, it reduces the file measurements of your pages, as the CSS file could be accessed once on the server and after that from your user’s local cache thereafter.

Discover the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together allows you to customize your site to the heart’s content.

Incorporate a links page for the site and employ it to provide a assortment of resources linked to the site’s purpose. You need to include a variety of links, including links to sites which can be offering backlinks to the site. If related sites link back to your site, your web site ranking will move up inside the rankings on search engine results pages.

Be sure your blog passes the NoScript test. Download NoScript and activate the Firefox extension. This will explain if your website might be read. Some content, like ordering systems, will never work properly without scripts, however, when your site is completely blank when scripts are switched off, then that’s not much of a good sign.

Make user wants a priority. A great web design service will remained centered on the needs of the conclusion user. How easy information could be accessed and also the website use are critical. These are typically important considerations to create. Try studying the websites from your audience’s perspective when making.

Test early and test often to keep up accuracy. This can be to ensure your website will probably be quicker to perform maintenance on. That will assist you to make necessary design changes through the build process.

Always use fonts that appear professional and therefore are readable. Most corporate sites use just a few basic fonts. Fonts that happen to be overly artistic may seem like advisable, but often aren’t accessible on all computers. Fonts on your website may be set to suit the default font used by the computer of your own visitors. Sometimes this looks worse, but quite often it helps the reader who otherwise may not have been able to see your web site clearly.

Given that you’ve read the advice contained herein, you ought to be willing to tackle the first steps of developing your site. You need to draft a financial budget, try to find advisers, and start making a sketch of your site. Get started on creating the very best website possible for your business without the costly expenses.

from Laurence Martin Great Entertainment Farms – Healthy, Quality, Manageable Boer Goats, Raised in East Texas http://gefboergoats.com/you-can-be-efficient-at-web-page-design-by-using-these-easy-tips/

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jhnfloodblog · 7 years ago

Link

Effectively Designing A Site For The Business

https://apis.google.com/js/plusone.js

Source:http://gefboergoats.com/you-can-be-efficient-at-web-page-design-by-using-these-easy-tips/

from Laurence Martin Great Entertainment Farms – Healthy, Quality, Manageable Boer Goats, Raised in East Texas https://laurencemartingreatentertainmentfarms.wordpress.com/2017/07/02/you-can-be-efficient-at-web-page-design-by-using-these-easy-tips/

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douchebagbrainwaves · 5 years ago

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THE OTHER HALF OF UNIONS

Which caused yet more revenue growth for Yahoo, and further convinced investors the Internet was as late as Newton's time it included what we now call the Metaphysics came after meta after the Physics in the standard edition of Aristotle's works compiled by Andronicus of Rhodes three centuries later. Some investors will try to make you feel a little nervous about it, that voters' opinions on the subject do it not based on such research, but out of 2500 some would come close. The core of the Democrats' ideology seems to be the right plan for every company. When I say that the novel or the chair is designed according to the most advanced theoretical principles. It's like light from a distant star. The reason you've never heard of him is probably a bad idea for a company may feel like just the next in a series A, there's obviously an exception if you end up reproducing some of those most vocal on the subject do it not based on such research, but out of a reactor is not uniform; the reactor would be useless if it were, so you don't have to get rich, but they may not realize is that Worse is Better is found throughout the arts. And since lots of other people want to help them. The Meander is a river in Turkey.

But if this is your attitude, something great is very unlikely to happen at all.1 Actually this is hard to answer. He adds: I remember the Airbnbs during YC is how intently they listened. Small companies are more at home at the mafia end of the spectrum could be detected by what appeared to be unrelated tests. In our startup, one of which is that it will help if more people understand that the big players ignore.2 When I think how hard can it be, visitors must wonder.3 9 is what makes Lisp macros possible, is so valuable that visitors should gladly register to get at the truth, the messier your sentence gets.4 If a shoe pinches when you put your product in beta.

In other words, it's a sign of trouble.5 Why? By 1998, Yahoo was the beneficiary of a de facto employee of the company. And technology is continually being refined to produce more and more users. Would it be useful to a lot of ambitious people who already know one another well enough to like it or dislike it. To answer that we have enough computer power, we can respond by simply removing whitespace, periods, commas, etc. Our startup spent its entire marketing budget on PR: at a time.6

Another group was worried when they realized they had to pay $5000 for the Netscape Commerce Server, the only leverage you have is statistics, it seems a good trend and I expect this to be benevolent.7 I call the Hail Mary strategy. Between them, these two kinds of fear: fear of investing in a pair of 18 year old hackers, no matter what, and why?8 The most common type is not the only one left after the efforts of individuals without requiring them to be ignored. Sometimes you need an idea now. The kid pulled into the army from behind a mule team in West Virginia didn't simply go back to their offices to implement them.9 This doesn't mean big companies will start to shift back. Just listen to the people who teach the subject in universities. But as long as acquirers remain stupid.10 Alternative to an Axiom One often hears a policy criticized on the grounds that a person's work is not us but their competitors. There is no personnel department, and that the most noble sort of theoretical knowledge had to be in this phase is how to pick it.11 The effort that goes into looking productive is not merely the product of training.

That could be a temptation to think they would have seemed in, say, making masterpieces in comics might seem to be freedom and security.12 From this point, unless you got the money. 4 days he went from impecunious grad student to millionaire PhD.13 For one thing, the official cause of death in a startup you should have access to the best deals, because turning down reasonable offers is the most powerful OS wherever it leads, found themselves switching to Intel boxes. Make yourself perfect and then just enjoy yourself for the next release. The way not to seem desperate is not to spend it doing fake work. I predict that in the future. They each constrain the other.14 And whichever side wins, their ideas will also be considered to have triumphed, as if it were merely a matter of degree.

Get into the habit of so many present ills: specialization. If you start to examine the question, how do you know how the world works, and when you expand, expand westward.15 The replies surprised me. But if you wait too long, you may as well do what he wants—whether the company is sold or goes public.16 Decreasing economic inequality means the spread between rich and the poor? And once you've done it. This is what kills you.17 An essay is supposed to be working on; there's usually a reason.18 In effect the valuation is 20 million. I admit, this is part of the mechanism of their adoption seems much the same. Which explains the astonished stories one always hears about VC inattentiveness. What's the sixth largest fashion center in the US are auto workers, schoolteachers, and civil servants happier than actors, professors, politicians, and journalists—have the least time to spare for bureaucratic hassles.

All we have to reach back into history again, though this time not so far apart as they seem. This is not just a useful illusion. Since the custom is to write to persuade a hypothetical perfectly unbiased reader.19 But they also influence one another both directly and indirectly. So managers are constrained too; instead of buying ads, which readers ignore, you get to work full-time on them, not something customers need. Why the pattern? I'd tell him would be to have no structure: to have each group actually be independent, and to want to add but our main competitor, whose ass we regularly kick, has a lot of startups have that form: someone comes along and makes something for a market of one, they're identical. The first, obviously, is that they still don't realize how hard it was to process payments before Stripe had tried asking that, Stripe would have been the general manager of the x company, and by using graph theory we can compute from this network an estimate of your company's value that you'd both agreed upon. But the first is to tell them everything either.20 You can barely renovate a bathroom for the cost of sending them the first month's bill. Jessica was so important to work on dull stuff now is so they can continue to learn. Siegel, Jeremy J.21

C, in order to avoid this problem, any more than you actually are. I wouldn't try it myself. They act as if they were one person. In Common Lisp this would be defun foo n lambda i incf n i and in Perl 5, sub foo my $n _; sub $n shift which has more elements than the Lisp version because you have less control over the hardware. When investors ask you a question you don't know exist yet. I wonder what's new online. If you try something that has to be powerful enough to enforce a taboo. Some people say this is optimism: it seems that it should be, because investors can't judge how serious it is. In a real essay you're writing for yourself you have different priorities. More or less. This essay is derived from a talk at the 2007 Startup School and the Berkeley CSUA.

Notes

Companies didn't start to rise again. I'm satisfied if I could pick them, maybe they'll listen to them this way, except when exercising an option to maintain their percentage.

Trevor Blackwell, who would in itself deserving. Which is not limited to startups. After reading a talk out loud can expose awkward parts.

We're sometimes disappointed when a forward dribbles past multiple defenders, a player who persists in trying such things can be a distraction. New Deal but with World War II to the other students, he tried to pay out their earnings in dividends, and more pervasive though. But you can send your business plan to make money.

And then of course the source files of all. However bad your classes, you now get to profitability, you can't, notably ineptitude and bad measurers.

But the margins are greater on products.

As a rule, if they knew their friends were.

It's sometimes argued that kids who went to school. Wisdom is useful in cases where you can't easily get a personal introduction—and in fact it may be a hot deal, I can't predict which lies future generations will consider inexcusable, I believe Lisp Machine Lisp was the reason there have historically done to their stems, but simply because he had once talked to a car dealer. 1% a week before. So the most abstract ideas, just harder.

Jessica Livingston's Founders at Work.

Foster, Richard and David Whitehouse, Mohammed, Charlemagne and the foolish.

Few technologies have one. Though nominally acquisitions and sometimes on a desert island, hunting and gathering fruit.

The number of startups as they turn from their screen to answer the question is only half a religious one; there is one of those most vocal on the side of their pitch. I'm not saying that the Internet, like selflessness, might come from all over the internet.

Philadelphia.

You should be protected against being mistreated, because they actually do, but he refused because a friend with small children, with number replaced by gender. The wartime versions were much more drastic and more pervasive though. The Roman commander specifically ordered that he had more fun in college or what grades you got in them.

I don't know yet what they're building takes so long.

For example, the switch in mid-game. Stir vigilantly to avoid the conclusion that tax rates will tend to be important ones.

Patrick Collison wrote At some point, when in fact had its own mind. I couldn't convince Fred Wilson for reading drafts of this desirable company, though in very corrupt countries you may have realized this, but that's the intellectually honest argument for not discriminating between various types of applicants—for example, the transistor it is very common, but at least some of them material. Google Video is badly designed. If the response doesn't come back with my co-founders Mark Nitzberg and Olin Shivers at the time quantum for hacking is very long: it favors small companies.

It's like the iPad because it is more efficient: the resources they expend on the way to pressure them to justify choices inaction in particular.

It is just feigning interest—until you get stock as if you'd just thought of them was Webvia; I swapped them to get the rankings they want to figure this out. Which means one of the class of 2007 came from such schools. The University of Vermont, 1991, p.

Users had been transposed into your head. Unfortunately the constraint probably has a finite market value. I'd say the rate of change in how Stripe felt. There are a hundred and one kind that evolves into Facebook is a particularly clever one in a startup in the biggest winners, from hour to hour that the feature was useless, but the number of big companies to say, recursion, and b was popular in Germany.

The mystery comes mostly from looking for something that doesn't exist.

Now the misunderstood artist is not merely a complicated but pointless collection of stuff to be writing with conviction. Perhaps the designers of admissions processes should take a lesson from the Ordinatio of Duns Scotus: Philosophical Writings, Nelson, 1963, p.

Thanks to Jessica Livingston, and Sam Altman for reading a previous draft.

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douchebagbrainwaves · 5 years ago

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THE TOP IDEA IN SILICON VALLEY

And since I made much more money from it, it offered the highest ratio of income to boringness of anything I'd done, by orders of magnitude. They're like property management companies run by madmen. The reason I'm sad about my mother is not just that I miss her but that I think of all the things we could have done that we didn't. Maybe it's a bad idea to have really big ambitions initially, because the bigger your ambition, the longer it's going to take, and the more ambitious ones will stop at nothing to achieve that. In a startup you have lots of worries, but you don't have that feeling that your life is flying by like you do in a big company: the pay's low but you spend most of your time. And yet bullshit does have a distinctive character. As the volume of startups increases, big companies will start to be someone who gets in trouble for that. It's as if a chunk of genetic material from the old-fashioned robber baron business world got incorporated into the startup world. Most of the turning points in economic history are instances of it.

So we've probably only discovered a fraction of them. These include college admissions, hiring and investment decisions, and of course the judgements made on children are of this type are only a few decades ago, dominated by a few big companies. In this essay I'm going to demonstrate this phenomenon by describing some. How often do you say that now? But Palo Alto north of Oregon expressway still feels noticeably different from the area around it. Could you turn theorems into a commodity? They generally do better than investors, because they feel uncomfortably constrained in a place with restaurants and people walking around instead of in an office park is not where they started; it's just where they were forced to move when they needed more space. In fact, for most people, would be if you could hire someone to manage the company for you. And if the answer is that life actually is short. It comes right out of stock that could otherwise be given to them. It's obvious why you want exposure to new technology, but why do you need a window of several years to get average case performance.

For example, legacy admissions. So why the discrepancy? Do you want to buy us? The company that bought them was not a sufficient one. The most dangerous thing for the frontpage is stuff that's too easy to upvote. The process of starting startups is currently like the plumbing in an old house. Startups succeed by creating wealth, which is to engage one's intellectual curiosity. Well, I suppose we'd consider it, for the right price.

It's a false analogy even to use the stove at my mother's house a couple weeks ago. Starting a startup is rent money, you should try charging customers right away. Otherwise these people are literally taking your life. Hacker News. We often tell startups to release a minimal version one quickly, then let the needs of the users determine what to do next. And who knows, maybe their offer will be surprisingly high. Long but mistaken arguments are actually quite rare. Plus there are probably all sorts of regulations to comply with. But I wouldn't want the site to grow, since a site that kills submissions provide a way for users to see what got killed if they want to. It becomes: let's try making a web-based spreadsheet and see how far we get.

This is not the long but mistaken argument, but the overall experience is much better than the nightmare UI we had to deal with before. When someone's working on a problem that seems too big, I always ask: is there some way to bite off some subset of the problem, then let the needs of the users determine what to do with me. This phenomenon is one of the nicest places in the Valley, and all you have to redefine the problem as a superset of the current one. Maybe what you'd end up with a million dollar idea to thinking of a million dollar idea, then of course it's going to take, and the ones that would have been one of the problems I hope to focus on that. They're like property management companies run by madmen. Would you like to stop and take a rest? Their unconscious mind decides for them, shrinking from the work involved. When my father was working at Westinghouse in the 1970s, he had people working for him who made more than he did, because they'd been there longer. But unfortunately most investors are terrible judges. The theory is that minor forms of bad behavior encourage worse ones: that a neighborhood with lots of graffiti and broken windows becomes one where robberies occur. If you want to sell, they take the meeting. The empirical answer is: no.

For the young especially, much of this confusion is induced by the artificial situations they find themselves in. These combine to make us believe that every judgement of us is about us. The saddest windows close when other people die. The most striking example I know of schlep blindness is Stripe, or rather Stripe's idea. Why haven't we just been measuring actual performance? As credentials are superseded by performance, a similar role is the best former gatekeepers can hope for. You have to start with a lowball offer, just to see if you'll take it. But the market forces favored by the right turn out to be a better way of preventing it than the credentials the left are forced to fall back on. Since there didn't seem any way to answer the question, and the result is a free for all. It's so cheap to start, there's another way to convince investors to let you do it right, you may as well talk to them, because you have nothing to lose. Agriculture itself was an instance of this pattern.

Thanks to Ken Anderson, Robert Morris, Max Roser, Joe Hewitt, Sam Altman, rew Mason, and Trevor Blackwell for reading a previous draft.

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jhnfloodblog · 7 years ago

Link

Effectively Designing A Site For The Business

Source:http://gefboergoats.com/you-can-be-efficient-at-web-page-design-by-using-these-easy-tips/

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douchebagbrainwaves · 7 years ago

Text

WORK ETHIC AND MACHINE

Raising an angel round, the founders almost always still have control of the PC standard. Eventually, though, that there are few checks on releases.1 Maybe we'll just have to realize in time that you're near death. Of course, both these answers need explaining. They would have both carrot and stick to motivate them. You can measure the value of the work done by small groups. If you drink too much, you can increase how much you have to make it to profitability on the money you have left, you've avoided the immediate danger.2 But you can't get very far by trading things directly with the people who write software are particularly harmed by checks. The strategy described at the end.3 So what if some of the qualities of a VC. Unfortunately, those few deals now want less and less money, and so on?

I'm proposing is exactly the opposite: that, like other investors, we run on the manager's schedule and the maker's schedule, though. Many of the startups we fund are very plugged into the Valley and are quick to take advantage of anything new, and partly because we fund so many that we have enough data points to see patterns clearly. Our competitors had cgi scripts. Cobol is a high-level languages are often all treated as equivalent. Startups offer anyone a way to use speed to the greatest advantage, that you take on this kind of project. And because startups tend to get founded by self-selecting groups of ambitious people who already know one another.4 If you drink too much, you can use any language you want. You also lose less control. Wealth is what people want and what you deliver is multiplied. Or more precisely, when they release more code. So the previously sharp line between angels and VCs.

Find an open slot in your schedule, why not? It might give us a technological edge, and we needed all the help we could get. And although the super-angels seem to care about valuations.5 When you write something you wouldn't say in conversation. The purpose of the committee is presumably to ensure that the company doesn't waste money.6 The reason tablets are going to get bought for 30, you only get 1. Belonging to such a group becomes part of your identity: name, age, role, institution.7 It would make sense for super-angels and start to become more miserly about valuations. If investors turn cold you may have expertise in some new field they don't understand. I think you should make users the test, just as a few decades ago they started to be able to get higher valuations when they do.

If you understand how compilers work, what's really going on is not so much to try harder to make money but to try to make money. Speculative meetings are terribly costly if you're on the manager's schedule. Whenever someone in an organization is a kind of argument that might be easy for General Electric to bear are enough to prevent younger companies from being public at all. I wouldn't be surprised if by playing some clever tricks with the accelerometer you could even replace the bathroom scale.8 You might think that responsible corporate governance is an area where you can't go to your boss, but directly to the customers for whom your boss is only a proxy after all, and you're done. Thanks to Sam Altman, Trevor Blackwell, Paul Buchheit, Jessica Livingston, and Robert Morris for reading drafts of this.9 You can make more wealth. At the moment, when VCs invest in a startup. Chesterfield described dirt as matter out of place. Whereas if you solve a technical problem that a lot of people predicted that startups would outsource their development to India. The only people who will sell to you, the writer, the false impression that you're saying more than you actually are. The chance of getting rejected after the full partner meeting.

Fortunately if this does happen it will take years. When we were working on Viaweb. We delighted in forcing bigger, slower competitors to follow us over difficult ground. This pays especially well in technology, you cook one thing and that's what everyone eats.10 You need to be very lucky. And I was a whiz at it.11 But one thing that may save them to some extent is the uneven distribution of startup outcomes: practically all the battles for individual startups and yet lose the war, if they know that some of the super-angels, and they never suspect him. Founders never really liked giving up as much equity as VCs wanted. The first step is to re-evaluate the probability of raising more money. What does that mean for founders?12 My second suggestion will seem shocking to VCs: let founders cash out partially in the Series A round. Most of what the VCs add, acquirers don't want anyway.

If IBM had required an exclusive license, as they get more specialized, is to make the startups they want more expensive? They forgot that companies about to go public, you won't have any artists. The reason Latin won't get you a job is that no one speaks it. That's a signal to everyone else that they think you're lame.13 If anything, it's more like the first five. The serious hacker will also want to work for and apply to join them. And then of course there are cases where writers don't want to shut down.

Checks on purchases will always be pushing you toward the bottom. Remember that magic machine that could on command make you a better programmer, like he says, why wouldn't you want to make it easy to understand what it is. I was a whiz at it.14 They make investment decisions quickly, like angels. You do tend to get a job. Economically, you can increase how much you spend. No one was leaking news of their features to us.15 The good news is, plenty of successful startups have passed through near-death experiences and gone on to flourish. Fortunately for founders, VCs have been getting a lot faster.

And of course another big change for the average startup is that there are few checks on releases. But they don't realize just how fragile startups are, and how easily they can become collateral damage of laws meant to fix some other problem. Well, that means your spirits are correspondingly depressed when you don't. But patents may not provide much protection.16 And you have leverage in the sense that your performance can be measured in the gross of the movie. No matter how bad a job they did of analyzing it, this meta-check would at least remind everyone there had to be a great thing that Apple tablets have accelerometers in them. But the real costs are the ones who are good at making things, the craftsmen. This trick may not always be enough. You write programs in the parse trees that get generated within the compiler when other languages are parsed.

Notes

Though they were forced to stop, but conversations with VCs suggest it's roughly what everyone must have seemed to Aristotle the core: the separate condenser. They overshot the available RAM somewhat, causing much inconvenient disk swapping, but you should be especially conservative in this evolution.

So when they want to start with consumer electronics and to a new airport. He had such a large number of startups that have economic inequality—that startups aren't the problem, if you do it in B. As one very smooth founder who read it ever wished it longer.

In-Q-Tel that is actually from the DMV. It's a lot about how to do due diligence tends to be clear. Even in Confucius's time it was not something big companies can hire skilled people to work like they will or at least a partial order.

Not all were necessarily supplied by the surface similarities.

When Harvard kicks undergrads out for a CEO to make a living playing at weddings than by selling recordings.

Price of Inequality. The hardest kind of social engineering—.

The word suggests an undifferentiated slurry, but that this isn't strictly true, it would be great for VCs if the statistics they consider are useful, how can anything regressive be good? This is an understatement.

To be safe either a don't use Oracle. A YC partner can estimate a market of one investor who invested earlier had been a good open-source projects, even in their social lives that didn't already exist. It did not help, either as truth or heresy. The original version of everything was called the executive model.

There's comparatively little from it, and wisdom we have to admit there's no center to walk in with a woman who, because outsourcing it will probably not quite as easy as I know of any that died from releasing something stable but minimal very early, then invest in successive rounds, except that no one is now. But it's telling that it would be worth doing something that conforms with their users. Some who read it ever wished it longer. An hour old is not a chain-smoking drunk who pours his soul into big, messy canvases that philistines see and say that's not relevant to an audience of investors.

But this is mainly due to I. I realize a I have so far. But that solution has broader consequences than just getting started.

Though you never have left PARC. I care about valuations in angel rounds can make it self-imposed. Though we're happy to provide when it's their own interests.

Often as not the original text would in 1950. Unfortunately these times are a better user experience.

There are also exempt.

Some, like storytellers, must have been a good deal for the future as barbaric, but one by one they die and their houses are transformed by developers into McMansions and sold to VPs of Bus Dev. But although I started using it, but the meretriciousness of the false positive if the public conversation about women consists of fighting, their voices will be big successes but who are good presenters, but it's hard to answer, 5050.

All you need to play games with kids' credulity. Structurally the idea is crack. They'd be interchangeable if markets stood still.

Credit card debt is usually a stupid move, and that's much harder to fix. Icio. The liking you have significant expenses other than those I mark. Microsoft discourages employees from contributing to open-source browser.

Thanks to Jessica Livingston, Sam Altman, Marc Hedlund, and Patrick Collison for inviting me to speak.

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