#which ninja do you think is canonically the hottest
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Kai: Is this about me? Zane: No. Kai: Then I've lost interest.
#ninjago#ninjago incorrect quotes#incorrect quotes#zane julien#ninjago zane#zane ninjago#kai ninjago#ninjago kai#which ninja do you think is canonically the hottest#like physically i think it's kai#and i mean that temperature wise#in terms of appearance?#cole my beloved
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Naruto Tag Game (New Addition)
(I did this years ago and my opinions have evolved)
Tagged by: no one, I saw it here.
How far are you in the series?: I never got past Ino-Shika-Cho and Kakashi fighting Hidan and Kakuzu. It was tiresome.
Do you prefer the anime or manga?: I don’t really read the manga, but it’s definitely better as far as Boruto is concerned, since the anime is so bent on making Mitsuki simp for Boruto.
Favorite movie: Road to Ninja
Least Favorite Movie: Of the ones I’ve seen, The Stone of Gellel was kind of dull. Couldn't follow it.
Favorite filler episodes: Most any of the ones with Lee, the Bikochu beetle arc, and Ino Screams: Chubby Paradise!
Least favorite filler episodes: The Land of Tea arc is boring! Though Aoi was cool.
Favorite male character: Orochimaru
Favorite female character: Anko
Second and third favorite male character: Gaara, Mitsuki
Second and third favorite female character: ChoCho, Tenten
Character(s) you Dislike or Hate: Boruto, Danzo, Hiruzen.
Favorite Village(s): Otogakure
Least Favorite Village(s): Konohagakure
Favorite and second favorite clan: Akimichi, Inuzuka
Favorite Sannin: Orochimaru
Least Favorite Sannin: Tsunade, but I actually love them all. I used to hate Jiraiya, but he grew on me. The pervy bastard... Now I'm hot for him! Heeheehee!
Favorite Kage: Gaara
Favorite Hokage: Tsunade
Least favorite Hokage: Kakashi himself said he was the worst, though Hiruzen was an arse.
Favorite Jinchuuriki: Gaara
Favorite tailed beast: Shukaku
Favorite Summoning: Manda
Favorite Jutsu: Orochimaru’s permanent tongue stretching jutsu. So hot and so much potential!
Favorite kekkei genkai: Either Haku’s or Kimimaro’s.
Favorite ability of Pein’s: Almighty pratfall, heehee!
Favorite Jounin or Anbu: Gai
Favorite Filler Character(s): Suzumebachi
Least Favorite Filler Character(s): Those ninja postal carriers. They’re creepy!
Favorite canon couple(s): Choji x Karui
Favorite almost canon couple(s): Orochimaru x Anko, Mitsuki x ChoCho, Zabuza x Haku, Gaara x Matsuri, Neji x Teten.
Worst canon couple: Sakura's parents are pretty lame.
Least favorite fanon couple(s): Boruto x Mitsuki, Anko x anyone other than Orochimaru (though especially Kakashi).
Favorite yaoi couple(s): Zabuza x Haku
Favorite yuri couple(s): Oddly enough, I don’t really ship any yuri pairings from Naruto. Tsunade x Mei is pretty hot, though. And sometimes Sakura x Ino.
Couple(s) that you ship romantically and as friends: Orochimaru and Tsunade
Favorite protagonist: Gaara
Favorite antagonist: Orochimaru, though I consider him the real hero!
Favorite Akatsuki member: Orochimaru!
Favorite Akatsuki couple: Sasuke x Karin, if they count?
Favorite member of Team Taka Hebi: Juugo, though the retcon his character creates really irritates me.
Least Favorite Member of Team Taka Hebi: Sasuke
Favorite member or weapon of the 7 Ninja Swordsmen of the Mist (including Zabuza and Raiga): Zabuza and his kubikiribocho!!!
Which character do you think deserves more appreciation: Anko, the real Anko. Not the ridiculously sanitized version shallow fans have to make her more palatable.
Which character do you think deserves less appreciation: Kakashi, he's way too op.
Which character(s) didn’t deserve to die: Neji, Asuma, Jiraiya.
Someone who should have died or you would not change their death: Gaara’s father. My god, did he have it coming!
Who do you ship Naruto with: Hinata; they’re boring as a married couple, but I imagine they have a secret kinky side.
Who do you ship with Sasuke: Karin, because all the biting is hot. Mmm, hurt me! Also, I like their chemistry.
Which character do you think looks good with everybody: I don’t ship characters because they “look good together.” That’s fucking stupid.
Which character out of Teams 7(don’t forget Sai),8,10, Gai would join the Akatsuki: Um, didn’t Sasuke join?
Hottest female character: Though I think Kurenai’s the prettiest, I’ll go with Mei. I will not say Anko, because that just feels like wanking.
Hottest male character: Orochimaru
Would you eat Ramen: I have. Dango is better.
What would be your ‘ninja way’: To serve a great master.
What is your opinion of the ninja world (like how Jiraiya discusses in his book): It’s cruel and corrupt.
Which character would you have liked to see drunk: Always Lee! More drunk Lee!
What do you think Kakashi’s book Icha Icha really says?: Whatever nasty filth Jiraiya wrote.
Pro-ending or anti-ending: It could’ve been better, but there are some good points.
How would your version of Naruto ending and Boruto play out (don’t be shy, make it VERY LONG, out touch the smallest details): Orochimaru and Anko reconcile and marry, we get some backstory for Choji and Karui’s love, as well as Lee and Metal’s mom, Log gets more scenes, Mitsuki is the main protagonist, and Boruto gets the shit kicked out of him till he learns to behave. And maybe we could bring Jiraiya back to life…?
Tags: Ugh, do I have to?
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How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes?
— Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey’s time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care .
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel ?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
“Under-promise and over-deliver” is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey’s time management grid
Time management and prioritization is hard, and many of us fall into “Urgent” traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk .
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
http://bit.ly/2xieq7o
#huntingtonbeachseo #internetmarketing #seo #socialmediamarketing #blogpower
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Text
How to Prioritize SEO Tasks [+Worksheet]
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
bạn xem thêm tại: http://ift.tt/2mXjlRS How to Prioritize SEO Tasks [+Worksheet] xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu 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How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to Prioritize SEO Tasks [+Worksheet] http://ift.tt/2wIs4fu xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ How to 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How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from Blogger http://ift.tt/2w9zetV via SW Unlimited
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
http://platform.twitter.com/widgets.js
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey’s time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
“Under-promise and over-deliver” is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step – 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>… you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey’s time management grid
Time management and prioritization is hard, and many of us fall into “Urgent” traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
from Moz Blog https://moz.com/blog/prioritize-seo-tasks via IFTTT
from Blogger http://imlocalseo.blogspot.com/2017/09/how-to-prioritize-seo-tasks-worksheet.html via IFTTT
from IM Local SEO https://imlocalseo.wordpress.com/2017/09/21/how-to-prioritize-seo-tasks-worksheet/ via IFTTT
from Gana Dinero Colaborando | Wecon Project https://weconprojectspain.wordpress.com/2017/09/21/how-to-prioritize-seo-tasks-worksheet/ via IFTTT
from WordPress https://mrliberta.wordpress.com/2017/09/21/how-to-prioritize-seo-tasks-worksheet/ via IFTTT
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from Blogger http://ift.tt/2hmBOXj via IFTTT
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Naruto Tag Game (New Addition)
Tagged by: no one, I saw it here.
How far are you in the series?: Ino-Shika-Cho and Kakashi fighting Hidan and Kakuzu. Do you prefer the anime or manga?: I don’t really read the manga, but it’s definitely better as far as Boruto is concerned, since the anime is so bent on fucking up Mitsuki’s character.
Favorite movie: Road to Ninja
Least Favorite Movie: Of the ones I’ve seen, The Stone of Gellel is kind of dull. Favorite filler episodes: Most any of the ones with Lee, the Bikochu beetle arc, and Ino Screams: Chubby Paradise!
Least favorite filler episodes: The Land of Tea arc is boring! Though Aoi was cool.
Favorite male character: Orochimaru
Favorite female character: Anko
Second and third favorite male character: Gaara, Mitsuki
Second and third favorite female character: ChoCho, Tsunade Character(s) you Dislike or Hate: Boruto, Kakashi, Danzo, Sakura, and Sasuke. Favorite Village(s): Otogakure Least Favorite Village(s): Konohagakure Favorite and second favorite clan: Akimichi, Inuzuka Favorite Sannin: Orochimaru Least Favorite Sannin: I guess I like Jiraiya the least, but I actually love them all. I used to hate Jiraiya, but he grew on me. The pervy bastard... Favorite Kage: Gaara Favorite Hokage: Tsunade Least favorite Hokage: Kakashi, though Hiruzen was probably the worst Favorite Jinchuuriki: Gaara Favorite tailed beast: Shukaku Favorite Summoning: Manda Favorite Jutsu: Orochimaru’s permanent tongue stretching jutsu. Hot! Favorite kekkei genkai: Either Haku’s or Kimimaro’s. Favorite ability of Pein's: Almighty pratfall, heehee! Favorite Jounin or Anbu: Gai Favorite Filler Character(s): Suzumebachi Least Favorite Filler Character(s): Those ninja postal carriers. They’re creepy! Favorite canon couple(s): Choji x Karui Favorite almost canon couple(s): Orochimaru x Anko, Mitsuki x ChoCho, Gaara x Matsuri, Neji x TenTen, Yamato x Kakashi (you know they’re an item!) Worst canon couple: I still can’t get over Sai and Ino together. Maybe they have a lot of bisexual threesomes? Least favorite fanon couple(s): Boruto x Mitsuki, Anko x anyone other than Orochimaru (though especially Kakashi). Favorite yaoi couple(s): Zabuza and Haku Favorite yuri couple(s): Oddly enough, I don’t really ship any yuri pairings from Naruto. I guess Tsunade x TenTen? Couple(s) that you ship romantically and as friends: Orochimaru and Tsunade Favorite protagonist: Gaara Favorite antagonist: Orochimaru, though I consider him the real hero! Favorite Akatsuki member: Orochimaru! Favorite Akatsuki couple: I don’t really like any of them enough. Favorite member of Team Taka Hebi: Juugo, though the retcon his character creates really irritates me. Least Favorite Member of Team Taka Hebi: Sasuke Favorite member or weapon of the 7 Ninja Swordsmen of the Mist (including Zabuza and Raiga): Zabuza and his kubikiribocho!!! Which character do you think deserves more appreciation: Anko, the real Anko. Not the ridiculously sanitized version shallow fans have to make her more palatable. Which character do you think deserves less appreciation: Kakashi Which character(s) didn’t deserve to die: Neji, Asuma, Jiraiya. Someone who should have died or you would not change their death: Gaara’s father. My god, did he have it coming! Who do you ship Naruto with: Hinata; they’re boring as a married couple, but I imagine they have a secret kinky side. Who do you ship with Sasuke: Sakura, mostly because I actually kind of like Sarada, to an extent. Which character do you think looks good with everybody: I don’t ship characters because they “look good together.” That’s fucking stupid. Which character out of Teams 7(don’t forget Sai),8,10, Gai would join the Akatsuki: Um, didn’t Sasuke join? Hottest female character: Though I think Kurenai’s the prettiest, I’d most like to do Tsunade. I will not say Anko, because that just feels like wanking. Hottest male character: Orochimaru Would you eat Ramen: I have. Dango is better. What would be your 'ninja way': To serve a great master. What is your opinion of the ninja world (like how Jiraiya discusses in his book): It’s cruel and corrupt. Which character would you have liked to see drunk: Lee, we can never have enough drunk Lee! What do you think Kakashi's book Icha Icha really says?: “Be a self-righteous prick and people will think you’re cool.” Pro-ending or anti-ending: It could’ve been better, but there are some good points.
How would your version of Naruto ending and Boruto play out (don’t be shy, make it VERY LONG, out touch the smallest details): Orochimaru and Anko reconcile and marry, we get some backstory for Choji and Karui’s love, as well as Lee and Metal’s mom, Log gets more scenes, Mitsuki is the main protagonist, and Boruto gets the shit kicked out of him till he learns to behave. And maybe we could bring Jiraiya back to life...?
Tags: Ugh, do I have to?
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How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes?
— Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey’s time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care .
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel ?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
“Under-promise and over-deliver” is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey’s time management grid
Time management and prioritization is hard, and many of us fall into “Urgent” traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk .
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
http://bit.ly/2xieq7o
#newportbeachseo #socialmediamarketing #blogpower #internetmarketing #seo
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Text
How to Prioritize SEO Tasks [+Worksheet]
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips:
Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips: Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2hieaiu
0 notes
Text
How to Prioritize SEO Tasks [+Worksheet]
Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the best feedback from true industry leaders:
Murat made a solid distinction between working with an SMBs versus a large companies:
This is sad, but so true (thanks, Jeff!):
To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:
Free SEO prioritization workflow sheet
TLDR;
Agree upon & set specific goals
Identify important pages for conversions
Perform a site crawl to uncover technical opportunities
Employ Covey's time management grid
Provide consistent benchmarks and reports
#1 Start with the end in mind
What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.
The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.
[Please leave a comment if you have other favorite client questions!]
This not only helps you become way more strategic in your efforts, but also shows that you care.
Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?
Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!
Goal setting tips: Measurable
Seems obvious, but it’s essential to stay on track and set benchmarks along the way.
Be specific
Don’t let vague marketing jargon find its way into your goals. Be specific.
Share your goals
A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.
Have a stretch goal
"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.
#2 Identify important pages for conversions
There are a couple ways you can do this in Google Analytics.
Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn��t display specific conversion paths very well.
It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:
Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:
If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save
Then you’ll see the raw data for your top last-touch pages:
Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.
The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.
If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.
#3 Crawl your site for issues
While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.
Some of my favorites:
Moz Pro
Screaming Frog
DeepCrawl
Raven
I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):
An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!
This is where a time management grid comes in handy.
#4 Employ Covey's time management grid
Time management and prioritization is hard, and many of us fall into "Urgent" traps.
Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!
Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.
Here’s an example of some SEO issues that fall into each of the above 4 categories:
To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.
Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.
You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):
#5 Reporting & communication
Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.
Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:
New Google Analytics User Starter Bundle
Content Analysis Dashboard
Content Efficiency Report
Occam’s Razor Awesomeness
While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.
Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.
Hopefully these tips can help you work smarter, not harder.
Don’t miss your site’s top technical SEO opportunities:
Crawl your site with Moz Pro
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2hieaiu
0 notes