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gryficowa · 4 months ago

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Remember, we are boycotting Disney and the Olympics

As I see, GF ships are coming back… In 2024, bruh

Marble Hornets? Jeez, I haven't heard that name in years, and I haven't even watched the series (Or that type, because it was more of an ARG before the term ARG)

Well, thanks to them, Slenderman was who he was (Tia… And then this situation with 12-year-olds and this movie from 2018)

Now that I have your attention:

Unfortunately, the biggest problem with sharing links to collections or fundraising posts is that you don't know whether they will be shared or not, which means that the collections don't reach people who could help, which sucks :/

It doesn't help that Tumblr has shadowbanned the Palestine/Gaza tags, which means they don't show up in trends (Although they're in purple, so they're there, but they don't show up, but what can you expect from a site run by Zionists?)

If it was possible to predict whether a post with collections would be shared, it would be a miracle, but unfortunately it is not and it sucks :/

By the way, fuck Taylor Swift and Lady Gaga because they are silent about Gaza

And yes, I know that by sharing links to my fundraising posts and doing the same thing every new post, a chain is being created, but yes, there are also collections from Congo and Sudan (However, there are a lot of collections, and this is the only way to reach people)

There will probably be a lot of tags under this post, because when I talk about many topics in one post, there are usually many tags (Which has its pros and cons, but unfortunately, as I mentioned, otherwise the collections come to a halt)

List of corporations that support Israel:

Disney

Nestle

Microsoft

Intel

Google

Puma

Nike

Amazon

Axa

Booking.com

Burger King

McDonald

KFC

Kinder (It's not written down, but I found the information)

Zott

Coca-cola/Monster

Snicers/Sky milk

Lion

Oreo

Pizza Hut

Papa John's

Starbucks

Volvo

Wendy

Domino's pizza

Tic tac

Pepsi

Lipton

Dove

Nestcafe

Danone (Actimel)

Doritos

Leys

Fanta

MIrinda

Lego

Walls's

Carrefour

Ariel

Orakl-B

Nokia

Xiaomi

Marvel/Fox/Pixar (Disney)

Mattel

Hewlett Pacaro (HP)

Motorola

National Geographic

Tide

There is more, but finding all the companies is a nightmare, so I gave as much as I could

By the way, boycott "Stranger Things" because it is a series created mainly by Zionists, many actors and the scriptwriter revealed their support for Israel

Fuck Rowling too because she liked a Zionist tweet and showed neutrality towards genocide (And the creator of Winx often supports what she says, so yes, we have a chain)

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angelz-howl · 2 months ago

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Dear Supporter,

I hope this message finds you and your family in good health. My name is Eman Zaqout from Gaza. I am reaching you out to seek your urgent help in spreading the word about our fundraiser. I lost both my home and my job due to the ongoing genocide in Gaza and we are facing catastrophic living conditions. 💔

I kindly ask you to visit my campaign. Your support, whether through donating or sharing, will help us reach more people who can make a difference. Thank you for your continued support for the Palestinian cause. Your dedication brings us closer to freedom. 🙏🕊

Note: Verified by several people as 90-ghost and aces-and-angels. ☑

I may not have the funds, however I will help in sharing your story to few followers I have

I hope and pray that this post reaches many other people besides just my followers

Please remember to keep boycotting major companies like Starbucks and McDonald's too, and check lists for which other corporations are being boycotted

#free gaza #free palestine #fuck isntreal #fuck israel #free rafah #justice for palestine #free gaza strip #help palestine #all eyes on palestine #save palestine #palestine fundraiser

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bbcbreakingnews · 4 years ago

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Disney ‘cuts back Facebook and Instagram ads’ as firms boycott platforms over allowing hate speech

Walt Disney has reportedly slashed its advertising budget on Facebook and its Instagram photo and video sharing service, as a growing list of companies have boycotted spending on ads with the social media platform because it allows hate speech.

It’s the latest setback for the social network headed by Facebook CEO and founder Mark Zuckerberg, as the platform faces a growing advertising boycott over its policies and actions on hate speech on its platforms.

The Wall Street Journal, citing unnamed sources familiar with the matter, said the time frame for Disney´s pullback was not clear.

Walt Disney has reportedly slashed its advertising budget on Facebook and its Instagram photo and video sharing service. Visitors to Disney’s Epcot Center are pictured this week

Disney was Facebook´s biggest US advertiser for the first six months of 2020, according to research firm Pathmatics.

Disney joins hundreds of other companies that have paused spending on the service. The report did not say whether Disney is officially joining the ad boycott.

Some companies, such as Starbucks, are pulling back social media advertising due to hate speech and other concerns but have not officially joined the ‘Stop Hate for Profit’ campaign.

Representatives for Disney and Facebook did not immediately respond when Dailymail.com reached out.

The economic fallout from the pandemic has also cut into companies’ advertising budgets.

Facebook said it does not comment on individual advertisers. The company said in an emailed statement Sunday that it invests ‘billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies.’

‘We know we have more work to do, and we’ll continue to work with civil rights groups, (the Global Alliance for Responsible Media coalition), and other experts to develop even more tools, technology and policies to continue this fight,’ Facebook said.

A boycott of advertising on Facebook designed to get the social media platform to remove hate speech will next go global, said its organizers earlier this month.

The ‘Stop Hate for Profit’ campaign will now work on getting European companies to join the boycott and urge regulators to take a hard stand on Facebook.

More than 160 companies already have agreed to not buy ads on the world’s largest social media platform during the month of July, as called for by the campaign.

Starbucks, while not officially participants in the boycott, say they will suspend advertising on all social media. Starbucks says it working with civil rights groups to ‘stop the spread of hate speech.’

Coca-cola and Unilever announced a similar pause this month, when Facebook saw its shares drop $56 billion in valuation in response to the negative publicity.

Coca-cola announced a similar pause this month, when Facebook saw its shares drop $56 billion in valuation in response to the negative publicity

The post Disney ‘cuts back Facebook and Instagram ads’ as firms boycott platforms over allowing hate speech appeared first on BBC BREAKING NEWS.

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#ENTERTAINMENT & ARTS

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deniscollins · 4 years ago

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Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns

Facebook has refused to sufficiently censor for hate speech, siding with freedom of speech. As a result, the past week hate Marketing giants like Unilever, Coca-Cola and Pfizer announced, and joined by 300 other businesses, that they were boycotting Facebook by pausing their Facebook advertising to prevent their ads from appearing next to hate speech and misinformation. Meanwhile, Facebook has already invested billions of dollars in technology and employees to sort through content, agreed to a civil rights audit, banned 250 white supremacist organizations from its core Facebook site and its photo-sharing site, Instagram, invested in artificial intelligence that resulted in the removal of nearly 90 percent of hate speech before users report it, and recent surveys put Facebook ahead of competitors like Twitter and YouTube in assessing reports of hate speech. If you were a business executive, would you join the Facebook boycott: (1) Yes, (2) No? If you were Facebook what else, if anything, would you do? Why? What are the ethics underlying your decisions?

Last Tuesday, Mark Zuckerberg, Facebook’s chief executive, attended a virtual meeting with some of the company’s top advertising partners. The brands and agencies, which had started criticizing the social network for its willingness to keep hate speech unaltered and accessible on its site, were pressing for change.

According to five people with knowledge of the discussion, Mr. Zuckerberg’s message to advertisers was clear: We won’t back down.

But over the past week, Facebook’s attitude has changed. Marketing giants like Unilever, Coca-Cola and Pfizer announced that they were pausing their Facebook advertising. That outcry has grown, hitting the company’s wallet.

To contain the damage, Facebook began holding daily calls and sending emails to advertisers to soothe them, advertising executives said. Nick Clegg, the company’s communications chief, made a series of media appearances stressing that Facebook was doing its best to tamp down hate speech. On Monday, Facebook also agreed to an audit by the Media Rating Council over its approach to hate speech.

The company’s executives continued the campaign on Tuesday morning with another video meeting with advertisers, followed by separate sessions with ad holding companies. At the meeting, Facebook’s marketing chief, Carolyn Everson, public policy director, Neil Potts, and vice president for integrity, Guy Rosen, took a more conciliatory tone, acknowledging clients’ concerns about ads appearing next to hate speech and misinformation, said four people with knowledge of the event.

Yet even as Facebook has labored to stanch the ad exodus, it is having little effect. Executives at ad agencies said that more of their clients were weighing whether to join the boycott, which now numbers more than 300 advertisers and is expected to grow. Pressure on top advertisers is coming from politicians, supermodels, actors and even Prince Harry and his wife, Meghan, they said. Internally, some Facebook employees said they were also using the boycott to push for change.

“Other companies are seeing this moment, and are stepping up proactively,” said Jonathan Greenblatt, chief executive of the Anti-Defamation League, citing recent efforts from Reddit, YouTube and Twitch taking down posts and content that promote hate speech across their sites. “If they can do it, and all of Facebook’s advertisers are asking them to do it, it doesn’t seem that hard to do.”

The push from advertisers has led Facebook’s business to a precarious point. While the social network has struggled with issues such as election interference and privacy in recent years, its juggernaut digital ads business has always powered forward. The Silicon Valley company has never faced a public backlash of this magnitude from its advertisers, whose spending accounts for more than 98 percent of its annual $70.7 billion in revenue.

“Their intentions are good, but their judgment is poor,” David Jones, a top advertising executive, said of Facebook. Mr. Jones, who was a founding member of Facebook’s client council, a group of ad executives who advise the company, said if the social network did not make further progress on hate speech, then “they’re starting down a long slippery slope to being irrelevant.”

Facebook said in a statement that it had invested billions of dollars in technology and employees to sort through content, and that it had agreed to a civil rights audit. It also said it had banned 250 white supremacist organizations from its core Facebook site and its photo-sharing site, Instagram.

The company said it had made investments in artificial intelligence that resulted in the removal of nearly 90 percent of hate speech before users report it, and recent surveys put Facebook ahead of competitors like Twitter and YouTube in assessing reports of hate speech. “We know we have more work to do,” a company spokeswoman said. “Our principles have not changed, but our leaders are rightly spending time with clients and others to discuss the progress we’ve made on the key issues of concern.”

The ad boycott may ultimately deliver more of a hit to Facebook’s reputation than to its bottom line. The top 100 advertisers on Facebook spent $4.2 billion on ads last year, or roughly 6 percent of the company’s total ad revenue, according to data cited in an investor note from Stifel. More than 70 percent of Facebook’s ad revenue comes from small businesses.

Yet the big-name brands that have pulled back are recognizable and may create a trickle-down effect, analysts said. Current boycott participants spent well over half a billion dollars advertising on Facebook last year, according to estimates from Pathmatics, an advertising analytics platform. Some of that money might go to other sites like TikTok, Snapchat, Pinterest and Amazon, or to publishers with stronger content controls, ad executives said.

“There’s a greater sensitivity to where brands are investing and what those platforms stand for than ever before,” said Harry Kargman, the chief executive of the mobile advertising company Kargo Global. “They’re effectively voting with their pocketbooks.”

Advertisers began taking action against Facebook’s handling of hate speech about two weeks ago while facing pressure from the Anti-Defamation League, the National Association for the Advancement of Colored People, Color of Change and other civil rights groups. On June 19, the North Face and REI were among the first brands to join a boycott.

High-profile allies quickly joined in. Roughly 10 days ago, representatives for Prince Harry and Meghan reached out to the head of the Anti-Defamation League to ask how they could support the movement, according to two people with knowledge of the situation. The couple called C.E.O.s at some of Facebook’s biggest ad buyers and implored them to stop their ad purchases, they said.

Axios previously reported the couple’s involvement. Representatives for the couple declined to comment.

Skeptics of the boycott have suggested that the companies participating are using the effort to deflect attention from how their advertising budgets have been decimated by the coronavirus pandemic.

And the companies that have backed away are not doing so uniformly. Companies like Best Buy and REI are planning to pause their paid advertising on Facebook only in July. Others, such as Verizon and HP, have said they will resume advertising on the site once Facebook offers better solutions for managing hate speech. Still others, like Diageo and Starbucks, are holding back their spending from all social media platforms.

Yet the prospect of a boycott caused Facebook to bring out Mr. Zuckerberg last Tuesday to the virtual meeting with advertisers. There, Mr. Zuckerberg struck a defiant tone. He discussed the importance of freedom of speech and stressed his company would not bow to pressure on its revenue, said the people with knowledge of the meeting.

In some recent calls with marketing executives, Facebook officials have tried to reframe the issue of hate speech as an “industrywide” problem, pointing to Twitter and YouTube too, said three marketers who have had talks with Facebook. The message, these people said, was simple: “Don’t boycott us unless you’re willing to boycott everyone.”

Last week after talks with Facebook, Unilever said it would pause ad buying across all social media, including Twitter. The company, which is one of the largest advertisers in the world, said in a statement that “continuing to advertise on these platforms at this time would not add value to people and society.”

A Facebook spokeswoman said calls with advertisers were a routine part of the company’s relationship with its marketers.

Inside Facebook, employees have used the outcry as evidence that the company’s policies around hate speech need to change. They have posted links to stories that are critical of Facebook’s policies for evidence, according to two employees who have seen the activity.

At the meeting with advertisers on Tuesday morning, so many participants tried to join the video call with Facebook that the event started late, according to two people familiar with the event. The company then discussed technology used to detect hate speech and talked up its work with civil rights groups.

“It really seemed like they understood the magnitude of the problem, and that they genuinely want to fix it,” said Barry Lowenthal, the chief executive of the Media Kitchen agency, who was on the call. “They were trying really hard to be helpful.”

Some advertisers may still be unconvinced. Home Depot is “watching this very closely,” Sara Gorman, a spokeswoman for the chain, said in an email. And Procter & Gamble — which spent over $90 million on Facebook last year, according to a Pathmatics estimate — said it was conducting “a comprehensive review of every media channel, network, platform and program on which we advertise.”

#Facebook #Freedom of Speech

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samuelpboswell · 7 years ago

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Values in Marketing: How Taking a Stand Boosts Your Business

What do Home Depot, Ikea, Dillard’s and REI have in common?

They all will be closed for Thanksgiving this year, joined by dozens more major retailers. REI in particular will remain closed through Black Friday as well. On some of the biggest shopping days in the U.S., these retail giants are encouraging potential customers to stay home.

On the surface, it seems like a risky move. At worst, these brands risk losing customers to competitors, and at best they’re out a substantial chunk of sales revenue.

But major players in the industry don’t get that way by giving away money. They know that leading with their values is good for business. They saw Black Friday slowly encroach into Thanksgiving, and chose to support the idea that the holiday should be a day of rest, not a marathon of bargain-hunting.

As an early adopter, REI serves as a case study to the business power of leading with your values. The sporting goods retailer stayed closed on Thanksgiving and Black Friday in 2015, branding the initiative the Opt Outside campaign. The message was simple: Instead of shopping, go out and get in touch with nature. It was a potent idea, perfectly consistent with the brand’s core values. And the gamble paid off: REI saw a 9.3% increase in revenue, a 7% increase in store sales, and a 23% increase in digital sales for 2015.

It’s not just about choosing to close your business on a particular day, of course. It’s about broadcasting your brand’s values, and showing the courage of your convictions by following through on them. Consumers tend to favor that kind of boldness.

Here’s why leading with your brand’s values can be a boost to your marketing.

Differentiate Your Business

In the always-on digital world, a lot of the key differentiators brands used to rely on cease to matter. The hardware store downtown is open an hour later, so you shop there. The bank down the street always has extra tellers and shorter lines, so you choose to bank there. The local supermarket has the best deals on produce, so get your apples and bananas there.

Price and convenience are getting harder to compete on. One of the few remaining differentiators is what a brand stands for. TOMS shoes, Dove, Always and adidas are just a few brands using culture as a content marketing strategy. And the strategy is paying off – a recent study from Cone Communications found that 87% of consumers use values as a guide for making purchase decisions.

Define Your Audience

Some brands focus on pulling in the largest audience possible. To avoid turning off any potential customers, they avoid making controversial statements – and eventually statements of any kind. The problem is, “inoffensive” can quickly turn into “bland.” Sure, no one hates a bland brand. But no one loves them, either. And the worst part is, the majority of people that might be turned off by a brand’s values were likely never going to be customers in the first place.

When you lead with your values, you may turn away some people. But the trade-off is energizing the people who share your values, inspiring brand loyalty and ambassadorship. Starbucks is a perfect example of this phenomenon. When they announced they would hire 10,000 refugees, some people boycotted the brand. But a far larger group became more loyal, resulting in a net win for the company.

Inspire Your Employees

The people who work for your organization are the single largest underutilized marketing force you have. On average, employees tend to have ten times the connections on social media than the brand they work for. And people are more likely to trust messaging that comes from other people rather than a brand’s social accounts.

If you can inspire your employees to be brand ambassadors, you can be more credible to your existing audience and reach vast untapped audiences as well. Leading with your values is one way to give employees that inspiration. Communicate your brand values internally to make sure everyone shares the vision, then encourage employees to post on social media when they see those values in action.

Go Against the Flow

When some retailers started opening earlier and earlier on Black Friday – eventually cutting into Thanksgiving itself – most businesses followed suit. But a special few had the courage to lead with their values, buck the trend, and start a counter-movement, and their efforts have paid off. That kind of values-based marketing has proven to be a powerful differentiator, helping businesses find new audiences and inspire their employees to be brand ambassadors.

Whether you spend your weekend shopping or relaxing with family, come back to work Monday ready to put your brand’s values in action. Because values-driven, purpose-led marketing is something we all can be thankful for.

What’s your favorite story of a brand taking a values-driven stand? Let me know in the comments.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages http://www.toprankblog.com/2017/11/marketing-stand-boosts-business/

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unixcommerce · 7 years ago

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Values in Marketing: How Taking a Stand Boosts Your Business

What do Home Depot, Ikea, Dillard’s and REI have in common?

On the surface, it seems like a risky move. At worst, these brands risk losing customers to competitors, and at best they’re out a substantial chunk of sales revenue.

Here’s why leading with your brand’s values can be a boost to your marketing.

Differentiate Your Business

Define Your Audience

Inspire Your Employees

Go Against the Flow

What’s your favorite story of a brand taking a values-driven stand? Let me know in the comments.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Online Marketing Blog – TopRank®.

http://ift.tt/faSbAI

The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Web Design, Hosting, Domains, and Marketing.

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#IFTTT #WordPress

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befoundonlinemarketing · 7 years ago

Text

Values in Marketing: How Taking a Stand Boosts Your Business

What do Home Depot, Ikea, Dillard’s and REI have in common?

On the surface, it seems like a risky move. At worst, these brands risk losing customers to competitors, and at best they’re out a substantial chunk of sales revenue.

Here’s why leading with your brand’s values can be a boost to your marketing.

Differentiate Your Business

Define Your Audience

Inspire Your Employees

Go Against the Flow

What’s your favorite story of a brand taking a values-driven stand? Let me know in the comments.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Online Marketing Blog - TopRank®.

Values in Marketing: How Taking a Stand Boosts Your Business posted first on http://ift.tt/faSbAI

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christopheruearle · 7 years ago

Text

Values in Marketing: How Taking a Stand Boosts Your Business

What do Home Depot, Ikea, Dillard’s and REI have in common?

On the surface, it seems like a risky move. At worst, these brands risk losing customers to competitors, and at best they’re out a substantial chunk of sales revenue.

Here’s why leading with your brand’s values can be a boost to your marketing.

Differentiate Your Business

Define Your Audience

Inspire Your Employees

Go Against the Flow

What’s your favorite story of a brand taking a values-driven stand? Let me know in the comments.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Online Marketing Blog - TopRank®.

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soorasaab · 8 years ago

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YouTube's inability to keep big-brand ads off unsavory videos is threatening to transform a rising star in Google's digital family into a problem child.

It's not yet clear whether a recent ad boycott of YouTube will be short-lived or the start of a long-term shift away from the video service - one that could undercut Google's growth and that of its corporate parent, Alphabet Inc.

Alphabet's first-quarter results, released Thursday, provided few clues. Major advertisers didn't start pulling their money from YouTube until the three-month period was nearly over.

The company's earnings rose 29 percent to $5.4 billion while revenue climbed 22 percent to $24.8 billion. Shares surged nearly 5 percent, to $933, in Thursday's extended trading.

Cloud over YouTube But the fallout from the YouTube boycott is likely to be felt through the rest of this year. Skittish advertisers have curtailed their spending until they are convinced Google can prevent their brands from appearing next to extremist clips promoting hate and violence.

"There is no entity in the world that is more risk averse than a senior marketing person," says Larry Chiagouris, a marketing professor at Pace University in New York. "They don't want to go with a media choice that presents problems for a brand, and they don't have to because they have many other choices."

Google CEO Sundar Pichai told analysts during a Thursday review of the first quarter that the company has had "thousands and thousands" of conversations with advertisers as YouTube takes steps to protect their brands. "We are evolving overall to a better place," Pichai said.

At another point, he assured analysts that YouTube is still experiencing "extraordinary" growth without providing specifics.

Even if YouTube continues to lose advertisers, it won't leave a huge dent in Alphabet's earnings. That's because marketers are expected to keep feeding the company's golden goose - Google's dominant search engine. Ads appearing alongside the billions of search results Google churns out each day still generate most of Alphabet's revenue even as it expands into other fields.

But ad spending has been accelerating at a rapid pace on YouTube over the past two years as brands sought to connect with its audience of more than 1 billion people. Now it looks like things might taper off.

Taking the gloss off Before the boycott began, YouTube's ad revenue after subtracting commissions was expected to rise 26 percent this year to $7 billion (roughly Rs. 44,960 crores), based on estimates from the research firm eMarketer. Alphabet doesn't disclose YouTube's finances.

Advertisers began to flee YouTube last month, after The Times in London and other media outlets turned up evidence that their brands were appearing alongside clips promoting terrorism and racism.

The findings alerted advertisers that YouTube didn't have adequate technology or staffing to shield brands from some of the appalling material that gets posted on a site that receives 400 hours of video per minute.

"This is an ostrich situation where the ostrich just pulled its head out of the sand," says Harry Kargman, CEO of Kargo, which helps manage ad campaigns on mobile devices.

Flight of the brands At one point, about 250 advertisers were boycotting YouTube. (Some also stepped back from a related system that Google operates to place commercials next to videos on outside websites.) The list included big-spending marketers such as PepsiCo, Wal-Mart Stores, Starbucks, AT&T, Verizon, Johnson & Johnson, and Volkswagen.

It's unclear how many, if any, of those have returned to YouTube since Google promised to hire more human reviewers and upgrade its technology to keep ads away from repugnant videos.

Both Verizon and AT&T, two companies that are trying to expand their own digital ad networks to compete with Google, told The Associated Press that they are still boycotting YouTube. FX Networks confirmed that it isn't advertising on YouTube either. Several other boycotting marketers contacted by AP didn't respond.

Temporary hit or permanent scar? Even if advertisers return, Kargman predicted they are unlikely to spend as much as they once did. "It's going to be a slow burn as brands quietly shift their spending away," he said. "There are now questions about the quality of video on YouTube in the long term."

Investors, however, apparently aren't too worried so far. YouTube's financial contributions remain a fairly small part of a company expected to generate $87 billion (roughly Rs. 5,87,763 crores) in revenue this year, after subtracting ad commissions.

RBC Capital Markets analyst Mark Mahaney estimates the reduced spending on YouTube and Google's ad network for video on third-party sites could reduce Alphabet's net revenue by $300 million, to $1.5 billion, this year.

Some of that spending could shift to Facebook, Mahaney said, although the social network is facing its own challenges trying to block live videos of violence that appall viewers and advertisers alike.

#SooraSaab #Soora #Facebook #News #Gadgets #Technology #sports #Automobile #blog #youtube #smartphones #top #Tumblr

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