#what is seo and how it works

[didnt-hear-idsb-live-again]

.

[yupyupppippi]

absolutely sick of hearing about AI. i know there are actual fantastic uses for tech that falls under the AI umbrella but i never even hear about it bc there's too much noise about scams, theft, bots, and the exponentially increased enshittification of formerly perfectly good products and services

[digitaldeeptech]

Must-Have Programmatic SEO Tools for Superior Rankings

Understanding Programmatic SEO

What is programmatic SEO?

Programmatic SEO uses automated tools and scripts to scale SEO efforts. In contrast to traditional SEO, where huge manual efforts were taken, programmatic SEO extracts data and uses automation for content development, on-page SEO element optimization, and large-scale link building. This is especially effective on large websites with thousands of pages, like e-commerce platforms, travel sites, and news portals.

The Power of SEO Automation

The automation within SEO tends to consume less time, with large content levels needing optimization. Using programmatic tools, therefore, makes it easier to analyze vast volumes of data, identify opportunities, and even make changes within the least period of time available. This thus keeps you ahead in the competitive SEO game and helps drive more organic traffic to your site.

Top Programmatic SEO Tools

1. Screaming Frog SEO Spider

The Screaming Frog is a multipurpose tool that crawls websites to identify SEO issues. Amongst the things it does are everything, from broken links to duplication of content and missing metadata to other on-page SEO problems within your website. Screaming Frog shortens a procedure from thousands of hours of manual work to hours of automated work.

Example: It helped an e-commerce giant fix over 10,000 broken links and increase their organic traffic by as much as 20%.

2. Ahrefs

Ahrefs is an all-in-one SEO tool that helps you understand your website performance, backlinks, and keyword research. The site audit shows technical SEO issues, whereas its keyword research and content explorer tools help one locate new content opportunities.

Example: A travel blog that used Ahrefs for sniffing out high-potential keywords and updating its existing content for those keywords grew search visibility by 30%.

3. SEMrush

SEMrush is the next well-known, full-featured SEO tool with a lot of features related to keyword research, site audit, backlink analysis, and competitor analysis. Its position tracking and content optimization tools are very helpful in programmatic SEO.

Example: A news portal leveraged SEMrush to analyze competitor strategies, thus improving their content and hoisting themselves to the first page of rankings significantly.

4. Google Data Studio

Google Data Studio allows users to build interactive dashboards from a professional and visualized perspective regarding SEO data. It is possible to integrate data from different sources like Google Analytics, Google Search Console, and third-party tools while tracking SEO performance in real-time.

Example: Google Data Studio helped a retailer stay up-to-date on all of their SEO KPIs to drive data-driven decisions that led to a 25% organic traffic improvement.

5. Python

Python, in general, is a very powerful programming language with the ability to program almost all SEO work. You can write a script in Python to scrape data, analyze huge datasets, automate content optimization, and much more.

Example: A marketing agency used Python for thousands of product meta-description automations. This saved the manual time of resources and improved search rank.

The How for Programmatic SEO

Step 1: In-Depth Site Analysis

Before diving into programmatic SEO, one has to conduct a full site audit. Such technical SEO issues, together with on-page optimization gaps and opportunities to earn backlinks, can be found with tools like Screaming Frog, Ahrefs, and SEMrush.

Step 2: Identify High-Impact Opportunities

Use the data collected to figure out the biggest bang-for-buck opportunities. Look at those pages with the potential for quite a high volume of traffic, but which are underperforming regarding the keywords focused on and content gaps that can be filled with new or updated content.

Step 3: Content Automation

This is one of the most vital parts of programmatic SEO. Scripts and tools such as the ones programmed in Python for the generation of content come quite in handy for producing significant, plentiful, and high-quality content in a short amount of time. Ensure no duplication of content, relevance, and optimization for all your target keywords.

Example: An e-commerce website generated unique product descriptions for thousands of its products with a Python script, gaining 15% more organic traffic.

Step 4: Optimize on-page elements

Tools like Screaming Frog and Ahrefs can also be leveraged to find loopholes for optimizing the on-page SEO elements. This includes meta titles, meta descriptions, headings, or even adding alt text for images. Make these changes in as effective a manner as possible.

Step 5: Build High-Quality Backlinks

Link building is one of the most vital components of SEO. Tools to be used in this regard include Ahrefs and SEMrush, which help identify opportunities for backlinks and automate outreach campaigns. Begin to acquire high-quality links from authoritative websites.

Example: A SaaS company automated its link-building outreach using SEMrush, landed some wonderful backlinks from industry-leading blogs, and considerably improved its domain authority. ### Step 6: Monitor and Analyze Performance

Regularly track your SEO performance on Google Data Studio. Analyze your data concerning your programmatic efforts and make data-driven decisions on the refinement of your strategy.

See Programmatic SEO in Action

50% Win in Organic Traffic for an E-Commerce Site

Remarkably, an e-commerce electronics website was undergoing an exercise in setting up programmatic SEO for its product pages with Python scripting to enable unique meta descriptions while fixing technical issues with the help of Screaming Frog. Within just six months, the experience had already driven a 50% rise in organic traffic.

A Travel Blog Boosts Search Visibility by 40%

Ahrefs and SEMrush were used to recognize high-potential keywords and optimize the content on their travel blog. By automating updates in content and link-building activities, it was able to set itself up to achieve 40% increased search visibility and more organic visitors.

User Engagement Improvement on a News Portal

A news portal had the option to use Google Data Studio to make some real-time dashboards to monitor their performance in SEO. Backed by insights from real-time dashboards, this helped them optimize the content strategy, leading to increased user engagement and organic traffic.

Challenges and Solutions in Programmatic SEO

Ensuring Content Quality

Quality may take a hit in the automated process of creating content. Therefore, ensure that your automated scripts can produce unique, high-quality, and relevant content. Make sure to review and fine-tune the content generation process periodically.

Handling Huge Amounts of Data

Dealing with huge amounts of data can become overwhelming. Use data visualization tools such as Google Data Studio to create dashboards that are interactive, easy to make sense of, and result in effective decision-making.

Keeping Current With Algorithm Changes

Search engine algorithms are always in a state of flux. Keep current on all the recent updates and calibrate your programmatic SEO strategies accordingly. Get ahead of the learning curve by following industry blogs, attending webinars, and taking part in SEO forums.

Future of Programmatic SEO

The future of programmatic SEO seems promising, as developing sectors in artificial intelligence and machine learning are taking this space to new heights. Developing AI-driven tools would allow much more sophisticated automation of tasks, thus making things easier and faster for marketers to optimize sites as well.

There are already AI-driven content creation tools that can make the content to be written highly relevant and engaging at scale, multiplying the potential of programmatic SEO.

Conclusion

Programmatic SEO is the next step for any digital marketer willing to scale up efforts in the competitive online landscape. The right tools and techniques put you in a position to automate key SEO tasks, thus optimizing your website for more organic traffic. The same goals can be reached more effectively and efficiently if one applies programmatic SEO to an e-commerce site, a travel blog, or even a news portal.

[dhivyaakumar]

Become a Digital Marketing Pro: Learn the Basics NOW!

What is Digital Marketing?

Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:

SEO

SMO

SEM

Email Marketing

Affiliate Marketing

Why choose Digital Marketing?

Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing.

The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, and tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.

How does Digital Marketing work?

There are two ways in which Digital Marketing is implemented by brands and businesses:

B2C (Business to Customer)

B2B (Business to Business)

B2C (Business to Customer):

When a brand or a company has to sell a product or service to individual customers. In fact, 95 percent of the time, the ads and marketing that you see online are examples of B2C campaigns, e.g., an ad for a candy bar, a promotional video for a safety razor, or a movie trailer. All of these marketing efforts are targeting individual consumers and not organizations.

B2B (Business to Business):

B2B is conducted for very specific products. You wouldn’t generally see B2B products being advertised on platforms with traffic from the everyday crowd. These marketing campaigns are low profile, professional, and in most cases, marketed directly (or pitched) to the client. This client can be a small business or a corporate giant. We can take heavy-duty cooking machinery used in big fast-food restaurants as an example. What would be the point of running a TV ad for an industry-level chimney? None. This sort of marketing is done through B2B-specialized salesmen who use custom-made marketing material, PowerPoint presentations, and word of mouth to pitch their product.

Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

[ensurepositive88]

What Is Local SEO and Why Is It So Important?

Local SEO helps your business stand out – even if you don’t have a website – and helps drive more traffic to your premises through online leads.

Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.

Searches with local intent are on the rise – with 4 in 5 consumers now using search engines to find local information, and search result information sending a massive 70% of consumers to a physical store.

Local SEO also helps drive people’s decisions in favor of your business. The more information they have about your business before they visit, the more trustworthy you are in their eyes.

get seo expert online Now

[meelsport]

How AI is Revolutionizing Voice Search Technology

The Hidden Link Between AI Voice Search and SEO: What You Need to Know AI-powered voice search is revolutionizing how users interact with technology, turning searches into seamless, conversational experiences.

Voice search is transforming how we interact with technology, turning searches into effortless conversations. No more typing—just speak to your device, and AI does the rest. In this blog, we’ll explore the evolution of voice search. We’ll discuss how AI powers it and why businesses must adapt to stay competitive. The Evolution of AI Voice Search Technology AI voice search technology has come a…

[galaxyonknowledg]

From Local to Global: Essential Steps for Achieving International SEO Mastery

Understanding Global Market Dynamics For Effective Localization Strategy

To craft a successful international SEO strategy, it is crucial to understand global market dynamics and their impact on localization efforts. This involves recognizing cultural nuances, consumer behavior, and regional search engine preferences. Tailoring content to resonate with local audiences requires in-depth research into language variations, societal values, and purchasing habits. Additionally, staying updated on global digital trends and competitors' strategies can provide insights into optimizing your approach.

By aligning your efforts with local expectations, you enhance user engagement and drive organic growth across diverse markets.

Enhancing Your SEO Strategy: Importance Of Comprehensive Keyword Research And Market Analysis

Enhancing your SEO strategy requires a deep dive into comprehensive keyword research and market analysis. Understanding the keywords that resonate with local and global audiences is crucial for tailoring your content to diverse markets. Analyzing competitors, search trends, and user behavior helps identify gaps and opportunities, ensuring your strategy is both relevant and competitive. This foundational work not only boosts visibility but also drives engagement by aligning your content with the specific needs and preferences of international users.

Key Components Of Multilingual SEO: Translation, Content Localization, And Cultural Adaptation

Achieving multilingual SEO mastery requires a nuanced approach involving translation, content localization, and cultural adaptation. Translation ensures that your content is accessible in multiple languages, but it's just the beginning. Content localization tailors this translated material to resonate with local audiences by considering regional expressions, idioms, and preferences. Cultural adaptation goes even further, aligning your content with local customs, values, and societal norms to build trust and engagement.

Combined, these elements create a seamless user experience that effectively bridges linguistic and cultural gaps.

Technical SEO Essentials: Website Optimization, Mobile Optimization, And Hreflang Tags

Technical SEO is foundational for international success, beginning with website optimization to ensure fast load times and robust architecture. Equally critical is mobile optimization, as a significant portion of global users access sites via smartphones; responsive design and accelerated mobile pages (AMP) are key. Implementing hreflang tags accurately signals search engines about language and regional targeting, preventing duplicate content issues and enhancing user experience by directing audiences to the appropriate localized version of your site.

Leveraging Geo-Targeting And User Experience To Improve Online Visibility

Leveraging geo-targeting and enhancing user experience are pivotal for improving online visibility in international SEO. Geo-targeting ensures that content is relevant to the user's location, thereby increasing engagement and conversion rates. By tailoring content, language, and even design elements to specific regions, businesses can resonate more effectively with diverse audiences. Concurrently, optimizing the user experience—through faster load times, mobile-friendly interfaces, and intuitive navigation—builds trust and encourages longer site visits.

This dual approach fosters stronger connections with global users while boosting search engine rankings.

Analytics And Continuous Improvement: Monitoring SERP And Adjusting SEO Practices For International Audiences

Analytics and continuous improvement are vital for mastering international SEO. Monitoring search engine results pages (SERPs) allows you to track performance across different regions and languages. By analyzing metrics such as click-through rates, organic traffic, and conversion rates, you can identify what resonates with diverse audiences. Regularly adjusting your SEO practices based on these insights ensures that your strategies remain effective.

This iterative process helps in refining keyword targeting, content localization, and technical optimizations to better serve your global audience and maintain competitive rankings.

Adapting Local SEO Techniques For Global Branding And Expansion

Adapting local SEO techniques for global branding and expansion involves tailoring strategies to resonate with diverse audiences while maintaining a cohesive brand identity. This includes optimizing content in multiple languages, understanding cultural nuances, and leveraging local search engines to enhance visibility. Additionally, businesses must consider regional keyword variations and implement localized link-building tactics. By integrating these practices, brands can effectively bridge local relevance with global reach, ensuring that their message is both authentic and impactful across different markets.

The Role Of Search Engine Algorithms In International SEO

Search engine algorithms play a critical role in international SEO by determining how content is ranked and displayed to users across different regions. These algorithms consider various factors such as language, local search behavior, and regional relevance to ensure that the most pertinent results are shown. For businesses aiming to expand globally, understanding these algorithmic nuances is essential. Tailoring content to meet specific local criteria not only boosts visibility but also enhances user experience, ultimately driving international engagement and growth.

Crafting A Domain Strategy For Enhanced Global Presence

Crafting a domain strategy for enhanced global presence involves selecting the right domain structure to support your international SEO efforts. Whether opting for country-code top-level domains (ccTLDs), subdomains, or subdirectories, each choice has unique advantages and challenges. ccTLDs offer strong local relevance but require more resources, while subdomains and subdirectories allow for centralized management yet may struggle with local ranking signals.

A well-thought-out domain strategy harmonizes these elements, ensuring seamless navigation and localized content that resonates with diverse global audiences.

The Impact Of Social Media Integration On International Organic Search

Integrating social media into your international SEO strategy can significantly boost organic search visibility. Social signals, such as likes, shares, and comments, enhance brand awareness and credibility across diverse markets. These interactions generate valuable backlinks and drive traffic to localized content, improving search engine rankings globally. Social platforms also facilitate direct engagement with international audiences, fostering community trust and loyalty. By aligning social media efforts with SEO objectives, businesses can effectively penetrate foreign markets and achieve sustainable online growth.

Developing A Backlink Strategy For A Diverse International Audience

Developing a backlink strategy for a diverse international audience requires understanding the nuances of each target market. Begin by identifying authoritative and relevant local websites in each region. Establish relationships with influential bloggers, industry leaders, and local media to earn high-quality backlinks. Tailor your content to address regional interests and cultural nuances, making it more appealing to local audiences. By integrating these localized efforts into your broader SEO strategy, you can enhance your website’s credibility and visibility on a global scale.

Implementing Effective Regional SEO Practices In Different Markets

Implementing effective regional SEO practices in different markets requires a nuanced understanding of local search behaviors, cultural nuances, and language variations. Tailoring content to resonate with regional audiences involves more than mere translation; it demands localization that considers idiomatic expressions, user intent, and local trends. Additionally, securing local backlinks and optimizing for region-specific search engines further enhance visibility. By focusing on these aspects, businesses can ensure their SEO strategies are both globally cohesive and locally relevant, driving meaningful engagement across diverse markets.

Optimizing E-Commerce Platforms For Cross-Border Digital Marketing

Optimizing e-commerce platforms for cross-border digital marketing involves tailoring your website to meet the diverse needs of international customers. This includes translating content into multiple languages, implementing localized payment options, and ensuring compliance with regional regulations. Additionally, employing geo-targeted SEO strategies can enhance visibility in specific markets. Leveraging local influencers and understanding cultural nuances further personalize the shopping experience, fostering trust and engagement.

By integrating these elements, your e-commerce platform can effectively reach and resonate with a global audience.

Search Intent And User Behavior Variations Across Different Cultures

Search intent and user behavior can vary significantly across different cultures due to diverse linguistic nuances, societal norms, and consumer habits. For instance, Western users may prioritize speed and efficiency in their search queries, while Eastern users might value detailed information and community feedback. Cultural differences also influence keyword preferences, the type of content consumed, and the platforms used for searches.

Understanding these variations is crucial for tailoring SEO strategies that resonate with local audiences while maintaining global relevance.

Using Competitive Analysis To Carve Out A Niche In The Global Market

To carve out a niche in the global market through competitive analysis, it's essential to scrutinize the strategies of international competitors. Understanding their strengths and weaknesses allows you to identify gaps and opportunities. Analyzing keywords, content performance, and backlink profiles can reveal under-served areas ripe for targeting. By leveraging these insights, you can craft a unique value proposition that resonates across diverse markets, positioning your brand as a distinct and appealing choice for global audiences.

Strategies For Integrating Cultural Nuances Into International SEO Efforts

Integrating cultural nuances into international SEO efforts requires a deep understanding of local customs, language subtleties, and user behavior. Tailoring content to reflect regional dialects and idiomatic expressions enhances relatability and engagement. Additionally, considering local search engine preferences and optimizing for region-specific keywords can significantly boost visibility. Incorporating culturally relevant imagery and references also strengthens connections with diverse audiences. By aligning SEO strategies with the unique cultural context of each target market, businesses can effectively bridge the gap between local authenticity and global reach.

SEO And Global E-Commerce: Optimizing For International Sales And Traffic

To excel in international SEO for global e-commerce, businesses must tailor their strategies to diverse markets. This involves optimizing website content for multiple languages and cultural nuances, employing hreflang tags to signal regional relevance, and ensuring fast loading times globally. Understanding local search behaviors and preferences is crucial; leveraging local keywords and search engines can significantly boost visibility. Additionally, building high-quality backlinks from authoritative local sites can enhance credibility and drive organic traffic, ultimately increasing international sales.

[akgtechinfo]

What is Social Bookmarking in SEO in Hindi? Find Out in 2024

🔍 Wondering What is Social Bookmarking in SEO in Hindi? 📌 Social bookmarking involves sharing, organizing, and saving web pages on social platforms.

It helps boost SEO by generating backlinks and driving traffic to your site. By posting links to valuable content on popular sites like Reddit or Digg, you can increase your website's visibility and authority in search engines.

Stay current with the latest SEO strategies by exploring how social bookmarking can elevate your online presence! . 🌐 Click the link above to read more! . Contact us here:-👇 . 📧 Official Gmail ID: contact@akgtechinfo.com . 👉 Follow us to get more informative posts: @akgtechinfo

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[digitaltogrow]

Comprehensive Guide to Mastering Pay-Per-Click (PPC) Advertising

In the competitive landscape of digital marketing, Pay-Per-Click (PPC) advertising stands as a critical tool for businesses aiming to enhance their online presence, drive targeted traffic, and achieve measurable results. This guide delves deeply into the mechanics of PPC, explaining What is 'PPC' in digital marketing, its myriad benefits, essential strategies, and best practices to maximize its potential, ensuring your campaigns outperform competitors and deliver exceptional returns.

[posterpixles]

Digital Marketing Mastering SEO Course In Surat

https://www.posterpixles.mydt.in/digital-marketing-mastering-seo-course-in-surat/

Click Here

[mbhsoft]

Developing an effective SEO strategy requires understanding the basics of SEO and implementing a structured approach to improve a website's visibility in search engine results pages (SERPs). Here are the fundamental elements of an SEO strategy:

[shwetagoel7]

Discover the inner workings of search engines in our comprehensive SEO tutorial in Hindi (हिन्दी). In this tutorial, we delve into the fundamental processes of crawling, indexing, and serving search results, demystifying the mechanisms behind how search engines operate.

[feminist-space]

"A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google[...]

Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

...

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal." -Cory Doctorow

Read the whole article: https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task