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How to Choose the Best Website Development Service for Your Brand
In today's digital landscape, having a professional and visually appealing website is crucial for the success of your brand. Your website serves as the digital face of your business, and it can make a lasting impression on potential customers. A well-designed and user-friendly website can help you establish credibility, attract more visitors, and ultimately drive more sales and conversions.
Whether you're a small local business or a large international corporation, investing in a high-quality website development service can be a game-changer for your brand. A professional website can help you stand out from the competition, showcase your products or services, and provide a seamless user experience that keeps your customers engaged and coming back.
Understanding website development services
Website development services refer to the process of designing, building, and maintaining a website for a business or organization. These services typically include a range of tasks, such as:
Website Design: The visual and aesthetic elements of the website, including layout, color scheme, typography, and overall branding.
Website Development: The technical aspects of building the website, including coding, programming, and integrating various features and functionalities.
Content Management: The creation, organization, and management of the website's content, including text, images, videos, and other multimedia elements.
Search Engine Optimization (SEO): The optimization of the website's structure, content, and technical elements to improve its visibility and ranking in search engine results.
Website Hosting and Maintenance: The ongoing hosting, maintenance, and updates to ensure the website remains secure, up-to-date, and functioning properly.
By partnering with a reputable website development service, you can ensure that your website is not only visually appealing but also optimized for performance, user experience, and search engine visibility.
Factors to consider when choosing a website development service
When selecting a website development service for your brand, there are several key factors to consider:
Portfolio and Expertise: Review the service provider's portfolio to assess the quality and diversity of their previous work. Look for experience in your industry or a similar niche, as well as a proven track record of delivering successful projects.
Technical Capabilities: Ensure that the service provider has the necessary technical skills and expertise to build a website that meets your specific requirements, including the use of the latest web technologies, programming languages, and content management systems.
Communication and Collaboration: Evaluate the service provider's communication style and their ability to work closely with you throughout the development process. Effective communication and collaboration are crucial for ensuring that the final website aligns with your brand's vision and goals.
Pricing and Timeline: Understand the service provider's pricing structure and the estimated timeline for completing the project. Compare quotes from multiple providers to ensure you're getting a fair and competitive price.
Ongoing Support and Maintenance: Inquire about the service provider's post-launch support and maintenance services, as well as any additional fees for these services. Ensure that they can provide ongoing support and updates to keep your website secure and up-to-date.
Customer Testimonials and References: Reach out to the service provider's past clients to get a better understanding of their quality of work, customer service, and overall satisfaction with the final product.
By carefully considering these factors, you can ensure that you choose the best website development service to meet your brand's unique needs and goals.
The role of web design in website development
Web design is a critical component of the website development process, as it directly impacts the user experience, brand perception, and overall effectiveness of your online presence. A well-designed website not only looks visually appealing but also ensures that your visitors can navigate and interact with your content seamlessly.
The key elements of web design include:
Layout and Navigation: The overall structure and flow of the website, including the placement of content, calls-to-action, and navigation menus.
Color Scheme and Branding: The use of colors, typography, and other visual elements that align with your brand's identity and create a cohesive, professional look and feel.
Responsive Design: The ability of the website to adapt and display correctly on a variety of devices, including desktops, tablets, and mobile phones.
Multimedia Integration: The incorporation of images, videos, and other multimedia elements to enhance the user experience and convey your brand's message effectively.
Accessibility: Ensuring that your website is accessible to users with disabilities, in compliance with relevant accessibility standards and guidelines.
By partnering with a Service for building websites that excels in web design, you can create a visually stunning and user-friendly website that reflects your brand's unique identity and resonates with your target audience.
The importance of responsive design in website development
In today's mobile-centric world, responsive design has become a crucial aspect of website development. Responsive design ensures that your website adapts seamlessly to various screen sizes and devices, providing an optimal user experience regardless of how your visitors access your site.
A responsive website offers several key benefits:
Improved User Experience: Responsive design eliminates the need for users to pinch, zoom, or scroll excessively to navigate your website, making it easier and more enjoyable for them to engage with your content.
Enhanced Search Engine Optimization (SEO): Google and other search engines prioritize mobile-friendly websites in their search results, as they recognize the importance of delivering a positive user experience on all devices.
Increased Accessibility: Responsive design ensures that your website is accessible to a wider range of users, including those with disabilities or limited access to high-end devices.
Reduced Maintenance Costs: Instead of maintaining separate desktop and mobile versions of your website, a responsive design allows you to manage a single, unified platform that adapts to different screen sizes and devices.
Improved Brand Consistency: A responsive website helps maintain a cohesive brand experience across all touchpoints, ensuring that your customers recognize and engage with your brand regardless of the device they're using.
When choosing a Service for building websites, it's essential to prioritize providers with a strong track record in delivering responsive, mobile-friendly websites that enhance the overall user experience and support your brand's digital strategy.
The benefits of choosing a website development service that offers digital marketing services
In addition to website development, many service providers also offer a range of help with digital marketing to help you effectively promote and grow your brand online. By choosing a service provider that offers both website development and digital marketing services, you can benefit from a more comprehensive and integrated approach to your online presence.
Some of the key benefits of working with a Service for building websites that also provides digital marketing services include:
Seamless Integration: When your website development and digital marketing efforts are managed by the same service provider, they can work together to ensure a cohesive and aligned strategy that maximizes the impact of your online presence.
Improved Efficiency: A single service provider can streamline the entire process, from website design and development to the implementation of digital marketing tactics, reducing the need for multiple vendors and improving overall efficiency.
Enhanced Expertise: Digital marketing services, such as search engine optimization (SEO), social media marketing, and content creation, require specialized expertise. By working with a service provider that offers these capabilities, you can benefit from their deep knowledge and experience in these areas.
Ongoing Support and Optimization: A Service for building websites that also provides digital marketing services can offer continuous support and optimization of your website and digital marketing efforts, ensuring that your online presence remains effective and up-to-date.
Cost-Effectiveness: Bundling website development and digital marketing services can often result in more cost-effective pricing compared to hiring separate providers for each service.
When evaluating website development service providers, consider those that can offer a comprehensive suite of services, including digital marketing, to ensure a seamless and effective approach to your online brand presence.
Questions to ask when evaluating website development service providers
When researching and evaluating potential Service for building websites providers, it's important to ask the right questions to ensure that you find the best fit for your brand. Here are some key questions to consider:
Can you provide a detailed portfolio of your previous work, including client references? This will give you a better understanding of the service provider's capabilities and the quality of their work.
What is your process for understanding our brand and developing a website that aligns with our goals? A good service provider will take the time to learn about your business, your target audience, and your unique requirements.
What technologies and programming languages do you use, and how do you ensure the website is secure and scalable? Inquire about the service provider's technical expertise and their approach to website security and performance.
How do you approach responsive design and ensure the website is optimized for mobile devices? Responsive design is crucial for providing a seamless user experience across all devices.
What digital marketing services do you offer, and how will you integrate them with the website development process? A comprehensive approach that includes both website development and digital marketing can be highly beneficial.
What is your timeline for completing the project, and what is your process for ongoing support and maintenance? Understand the service provider's project management approach and their commitment to post-launch support.
Can you provide detailed information about your pricing structure, including any additional fees or hidden costs? Transparency in pricing is essential to avoid surprises and ensure you're getting a fair and competitive deal.
By asking these questions, you can gain a deeper understanding of the service provider's capabilities, their approach to website development, and their ability to deliver a solution that meets your brand's unique needs.
Case studies of successful website development projects
To help you better understand the impact a professional website development service can have on a brand, let's explore a few case studies of successful projects:
Case Study 1: Revitalizing a Small Retail Business A local clothing boutique in a competitive market partnered with a Service for building websites to create a modern, responsive website that showcased their product lines and provided a seamless shopping experience for their customers. The new website, combined with a comprehensive digital marketing strategy, resulted in a 35% increase in online sales and a significant boost in brand awareness within the community.
Case Study 2: Launching a Startup's Online Presence A newly founded tech startup hired a website development service to build a visually striking, user-friendly website that highlighted their innovative product offerings and attracted potential investors and early adopters. The service provider's expertise in responsive design and integration with the startup's digital marketing efforts led to a 45% increase in website traffic and a successful funding round within the first six months of the website's launch.
Case Study 3: Redesigning a Corporate Website for a Global Brand A multinational corporation decided to revamp their outdated corporate website to better reflect their brand image and provide a more engaging user experience for their international customer base. The website development service they partnered with delivered a cutting-edge, multilingual website with advanced features, such as interactive product demos and a robust content management system. This project resulted in a 25% increase in lead generation and a significant improvement in the brand's online reputation and credibility.
These case studies illustrate the tangible benefits that a professional website development service can provide, from driving sales and increasing brand awareness to enhancing user experience and improving overall online performance.
Conclusion
Investing in a professional Service for building websites is a crucial step in building a strong online presence for your brand. By partnering with the right provider, you can create a visually stunning, user-friendly website that not only reflects your brand's identity but also drives tangible results, such as increased traffic, sales, and customer engagement.
When choosing a website development service, consider factors like their portfolio, technical expertise, web design capabilities, and the integration of digital marketing services. By asking the right questions and conducting thorough research, you can find the best service provider to help your brand thrive in the digital landscape.
Remember, your website is the digital gateway to your business, and it plays a vital role in shaping your brand's reputation and success. By choosing the right website development service, you can unlock the full potential of your online presence and take your brand to new heights.
#web development#digital marketing#social media marketing#web design#seo services#it services#emailmarketing#health and wellness#wellness web design company#content marketing#social media management#ppc services#best digital marketing company
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Why Dubai Businesses Need To Partner With a Professional Website Development Company
In the digitally-first world of today, a good website is something that a business can't afford not to have any more. The city of Dubai is known as one of the global innovation hubs and is the home of thousands of businesses competing to receive attention in such a busy market. So, to stand out from the crowd and maintain an effective online presence, there is a need to collaborate with a professional Website Development Company in Dubai. Here are several reasons why the businesses of Dubai should do this.
1. Expertise and Innovation at one's Fingertips
The skilled teams of designers, developers, and digital strategists man the professional website development companies in Dubai. Keeping themselves updated with the latest technologies and best practices prevalent within the industry are all their pursuits. The accessibility of such expertise means having a website which is visually attractive yet functionally adequate, user-friendly as well as technologically state-of-the-art. While digitalizing your presence, one would find all that brought into play by deploying AI-driven chatbots and responsive designs.
2. Custom Websites for Local and International Readers
Dubai companies service diverse audiences, both locally and in other parts of the globe. A professional website development service will therefore understand the characteristics of the Dubai market-place, including cultural sensitiveness, consumer preferences, among others. They can always come up with customized websites responding to your target audience effectively, ensuring a seamless flow of user experience that causes engagement and conversion.
3. UX or better User Experience
User experience determines the success of a website. A website which is not designed well will lead to frustration from visitors, who then leave, causing a higher bounce rate and missed opportunities for sales. Professional developers emphasize intuitive navigation, fast loading pages, and mobile-friendliness of the designs. These together make for a great user journey which keeps visitors engaging and likely to take the desired action such as purchasing or contacting your business.
4. Search Engine Optimization (SEO)
However beautiful your website might look, it is worthless if nobody can find it. Web Development Company in Dubai always factor in SEO best practice when developing, such as optimization of page speeds and meta tags, ensuring that your website is mobile-friendly and also clean coding. They are constantly improving your search engine ranking. More visibility brings more organic traffic or leads and sales.
5. Cost-Effective in the Long Run
A well-developed website minimizes the risk of technical issues, reduces maintenance costs, and ensures scalability as your business grows. Additionally, a professional website helps generate higher returns by attracting and retaining customers more effectively.
6. Focus on Core Business Activities
When outsourcing Web Development Company in UAE needs, you have more time to focus on core business activities. Professional companies handle everything from the initial design and development stages of a website through maintenance and updates, thus providing one with more time and resources to devote to important matters like customer service, marketing, and business expansion.
7. Support and Maintenance
Websites need to update and maintain themselves regularly. Otherwise, they get outdated and insecure. A professional website development company keeps providing support to solve problems, implement updates, and keep your website running perfectly. This proactive approach may avoid downtime and keep running your website smoothly, with a seamless experience for the users.
8. Competitive Advantage
Competition in the market is at its peak here in Dubai, and therefore, designing a professional website for yourself will keep you miles ahead of the competition. Well-performance of the website lends an impression of your business and brand with respectability and professionalism to your customer who tends to associate them. With this, your position further gets stabilized by strengthening their trust on your self.
Conclusion
In terms of succeeding in the currently trending digital world, a company of Dubai would need to enter partnership with a professional website development agency. Starting from providing solutions tailor-suited according to the client's business needs to improving the customer's experience and providing post-launch support so that you lead the market, these professional website development agencies are quite the backbone of your thriving business. This investment in professional website development will help you have a good standing online but also in generating long-term growth and profits.
#a good website is something that a business can't afford not to have any more. The city of Dubai is known as one of the global innovation hu#to stand out from the crowd and maintain an effective online presence#there is a need to collaborate with a professional Website Development Company in Dubai. Here are several reasons why the businesses of Dub#1. Expertise and Innovation at one's Fingertips#The skilled teams of designers#developers#and digital strategists man the professional website development companies in Dubai. Keeping themselves updated with the latest technologie#user-friendly as well as technologically state-of-the-art. While digitalizing your presence#one would find all that brought into play by deploying AI-driven chatbots and responsive designs.#2. Custom Websites for Local and International Readers#Dubai companies service diverse audiences#both locally and in other parts of the globe. A professional website development service will therefore understand the characteristics of t#including cultural sensitiveness#consumer preferences#among others. They can always come up with customized websites responding to your target audience effectively#ensuring a seamless flow of user experience that causes engagement and conversion.#3. UX or better User Experience#User experience determines the success of a website. A website which is not designed well will lead to frustration from visitors#who then leave#causing a higher bounce rate and missed opportunities for sales. Professional developers emphasize intuitive navigation#fast loading pages#and mobile-friendliness of the designs. These together make for a great user journey which keeps visitors engaging and likely to take the d#4. Search Engine Optimization (SEO)#However beautiful your website might look#it is worthless if nobody can find it. Web Development Company in Dubai always factor in SEO best practice when developing#such as optimization of page speeds and meta tags#ensuring that your website is mobile-friendly and also clean coding. They are constantly improving your search engine ranking. More visibil#5. Cost-Effective in the Long Run#A well-developed website minimizes the risk of technical issues#reduces maintenance costs
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SEO Marketing Portland: Boost Your Local Business Visibility
Looking to stand out in a competitive market? SEO marketing Portland is the key to boosting your visibility and connecting with the right audience. Whether you’re a small business owner or an established brand, a strong local SEO strategy ensures your business gets found by people who need your services. As a trusted digital marketing agency in Portland, we specialize in creating customized SEO and marketing strategies tailored to help local businesses thrive.
Our approach is simple but effective. We optimize your website for search engines, craft engaging content that resonates with your audience, and implement campaigns designed to drive real results. From improving your Google rankings to increasing website traffic, we’re here to guide you every step of the way.
Our expertise spans various industries, including wellness and beauty. If you’re looking for targeted SEO for spas, we understand the specific challenges and opportunities in your field. By optimizing for local search terms and enhancing your online presence, we help your business stay ahead of the competition.
Ready to elevate your brand? Let’s work together to grow your business with strategic SEO marketing Portland solutions that deliver measurable results and long-term success.
#marketing#google#beauty and wellness#seo marketing#portland#portland oregon#seo agency#wellness marketing#business growth#web design#seo services#seo company
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In today’s digital age, a well-designed website is essential for any business looking to succeed. It’s the first impression potential customers have of your brand, and we all know how important first impressions are. Bristol, known for its vibrant tech scene and creative industry, is home to some of the best web design companies in the UK. This article delves into the world of web design in Bristol, highlighting the top companies and what makes them the best in the business.
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It's really important for a website to work well on both computers and smartphones said by a web designing company in Delhi.
#web designing company in Delhi#web designing company#website to work well on both computers and smartphones
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Build A Website That Attracts Qualified Clients For Your Fitness Business. Grow your business of fitness now by Hiring the best website designer at RND Experts.
#rnd experts#custom website development#custom web design company#web development#education#fitness#health & fitness#wellness website#technology#social media#ai for web development#business#social media marketing#social media management
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The Power Of A Well-Designed Website: Boosting Your Business Success
In today’s digital age, having a well-designed website is no longer just an option for businesses, it’s a necessity. Your website is often the first point of contact between your business and potential customers, and in many cases, it can make or break a sale. A poorly designed website can lead to frustration and confusion for visitors, ultimately pushing them towards your competitors. On the other hand, a well-designed website has the power to capture attention, build trust with your audience and drive conversions like never before. In this blog post, we’ll explore why investing in a well-designed website is critical to boosting your business success and provide tips on how you can create one that truly stands out. Visit More - https://aaksca.blogspot.com/2023/06/the-power-of-well-designed-website.html
#Creating Memorable User Experiences with Custom Animated Elements on Your Website#The Power Of A Well-Designed Website: Boosting Your Business Success#Best Web Design Company In Toronto#Web Design Agency in Toronto Canada#Web Design Company In Mississauga#Digital Marketing Agency Canada#Pay-Per-Click Advertising Management In Canada#Social Media Marketing & Management Services#Mobile App Development services
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#website design london#website design hammersmith#website design eastbourne#website design canterbury#web design company#fulham#website design rochester#web desig royal tunbridge wells
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Understanding the Power of White Space in Web Design
In today's world, where users have a low attention span, a well-designed website can make all the difference in attracting and retaining customers. A critical aspect of web design in Perth that plays a crucial role is white space, also known as negative space.
In this blog post, we'll discuss the benefits, principles, and effective use of white space in the web design of Perth, along with its benefits, types and common mistakes to avoid.
Definition of White Space
White space refers to the space between and around design elements on a web page. This space can be any colour, not necessarily white. Web design company in Perth and worldwide use it to separate content, create contrast, and provide breathing room for the design elements to stand out.
Benefits of White Space, or Negative Space
White space is the empty area between and around design elements on a web page. While it may seem counterintuitive to include empty space, white space is critical to effective web design in Perth.
The following are the benefits of white space in web design-
● Visual Breathing Room: One of the primary benefits of white space is that it provides visible breathing room for the design elements on a page. Without adequate white space, a web page can feel cluttered and overwhelming, making it difficult for users to focus on the content. Using white space to create separation between different design elements, designers can create a visually balanced and aesthetically pleasing design.
● Improved Readability: White space can also enhance the readability of the content on a web design of Perth. By increasing the spacing between letters, words, and lines, designers can make it easier for users to read and comprehend the content. Studies have shown that increasing a web page's line spacing and margins can improve reading speed and comprehension.
● Emphasis and Hierarchy: White space can create emphasis and hierarchy among design elements. By varying the space between different components, designers can draw attention to essential parts of a web page and complete a clear visual order. For example, using larger white space around a headline or call-to-action button can make it stand out and encourage users to take action.
● Enhanced User Experience: White space can significantly enhance the user experience of a website. By creating a sense of clarity and ease of use, white space can make a website more user-friendly and intuitive. In addition, using white space to create a sense of professionalism and sophistication can help establish trust with users and encourage them to engage more deeply with the content.
● Elegance and Sophistication: Finally, effective use of white space can give a website a sense of dignity, sophistication, and minimalism. By using white space to create a clean and uncluttered design, designers can convey a sense of refinement and taste that can appeal to users.
Types of White Space
There are three types of white space in the web design of Perth-
● Macro White Space: The space between significant design elements such as images, sections, and columns.
● Micro White Space: The space between smaller design elements such as letters, words, and lines.
● Intentional White Space: This is the white space used to create a deliberate effect, such as a minimalist design.
Principles of Using White Space
The web designers state multiple ways to use the white space in web design effectively involves the following principles-
● Balance: Proper use of white space involves balancing the positive space (the design elements) and the negative space (the white space) to create a harmonious design.
● Visual Hierarchy: White space can create a visual hierarchy among different design elements by varying the space between them.
● Typography and Colour: Proper use of typography and colour can enhance the readability and aesthetic appeal of the design.
● Consistency: Consistency is vital to maintain throughout the design, to create a cohesive and professional look.
Common Mistakes in Using White Space
While white space is an essential aspect of web design in Perth,
there are also common mistakes that designers should avoid-
● Not Using Enough White Space: Not using enough white space can result in a cluttered design that is hard to read and visually unappealing.
● Using Too Much White Space: Too much white space can make a website look empty and uninteresting. It can also make the design feel unbalanced and lacking in content.
● Inconsistent Spacing: Spacing between design elements can create a disjointed and confusing user experience.
● Not Considering the Overall Balance and Harmony of the Design: Focusing solely on the white space without considering the overall balance and harmony of the design can lead to a design that feels disjointed and unprofessional.
Tools and Resources for Using White Space
Make My Website, the best web design company in Perth, uses various tools and resources to help them effectively use white space in their designs.
Here are a few popular ones-
● Adobe Creative Cloud: Adobe Creative Cloud is a suite of design tools that includes Photoshop, Illustrator, and InDesign, popular software programs used for web design in Perth.
● Sketch: A popular vector graphics editor for creating digital designs for websites and mobile apps.
● Canva: Canva is a graphic design platform allowing users to create professional-looking designs quickly and easily, even without prior design experience.
Concluding Words
White space is a powerful tool for the web design in Geelong that can significantly enhance a website's user experience and aesthetic appeal. By using white space effectively, designers can create a website that is easy to navigate, visually appealing, and professional-looking. It is important to remember the principles of white space, avoid common mistakes, and use appropriate tools and resources to create a successful design. So the next time you're designing a website, remember the power of white space and use it to your advantage.
#In today's world#where users have a low attention span#a well-designed website can make all the difference in attracting and retaining customers. A critical aspect of web design in Perth that pl#also known as negative space.#In this blog post#we'll discuss the benefits#principles#and effective use of white space in the web design of Perth#along with its benefits#types and common mistakes to avoid.#Definition of White Space#White space refers to the space between and around design elements on a web page. This space can be any colour#not necessarily white. Web design company in Perth and worldwide use it to separate content#create contrast#and provide breathing room for the design elements to stand out.#Benefits of White Space#or Negative Space#White space is the empty area between and around design elements on a web page. While it may seem counterintuitive to include empty space#white space is critical to effective web design in Perth.#The following are the benefits of white space in web design-#● Visual Breathing Room: One of the primary benefits of white space is that it provides visible breathing room for the design elements on a#a web page can feel cluttered and overwhelming#making it difficult for users to focus on the content. Using white space to create separation between different design elements#designers can create a visually balanced and aesthetically pleasing design.#● Improved Readability: White space can also enhance the readability of the content on a web design of Perth. By increasing the spacing bet#words#and lines#designers can make it easier for users to read and comprehend the content. Studies have shown that increasing a web page's line spacing and#● Emphasis and Hierarchy: White space can create emphasis and hierarchy among design elements. By varying the space between different compo#designers can draw attention to essential parts of a web page and complete a clear visual order. For example
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Legacy (by his design)
- Summary: Tywin was the man who saved you from Robert's wrath. He was also the man who doomed you.
- Pairing: targ!reader/Tywin Lannister
- Rating: Mature 16+
- Previous part: union of fire and gold
- Next part: alliances
- Tag(s): @sachaa-ff @alyssa-dayne @oxymakestheworldgoround
The morning sun streamed through the high windows of the Great Hall, casting golden light across the breakfast table where you sat beside Tywin. The previous night’s events lingered in the minds of everyone present, each face reflecting varying shades of curiosity, jealousy, and silent calculation. Courtiers filled the hall, their attention turning occasionally to you, their whispers only barely hushed beneath the formalities of breakfast.
Across from you, Cersei sat poised, her lips curved into a small, disdainful smile as she regarded you. Her gaze was piercing, her presence radiating a tense resentment, as though she still struggled to reconcile herself to the reality of your marriage to her father.
“Sleep well, Lady Y/N?” she inquired sweetly, her voice dripping with false politeness. Her gaze didn’t leave you as she picked up her goblet, taking a leisurely sip, her eyes glinting with amusement as she waited for your reaction.
You met her gaze, entirely composed, refusing to let her bait unsettle you. “I did, Lady Cersei. Thank you,” you replied smoothly, your voice calm, betraying none of the previous night’s intimacy. “The chambers you so kindly prepared were most… accommodating.”
Cersei’s lips tightened ever so slightly, a flicker of irritation crossing her face. She forced a thin smile, tilting her head. “I’m so pleased you found them to your satisfaction,” she replied, her tone laden with unspoken meanings. “After all, we wouldn’t want you to feel out of place here, as you must have felt in the North.”
Tywin’s gaze flicked sharply to his daughter, a warning glint in his eyes. “Enough, Cersei,” he said, his voice quiet but steely, cutting through her thinly veiled hostility. “Our family is united now, and any divisiveness will only serve to weaken us.”
Cersei’s jaw tightened, but she inclined her head in acknowledgment, though her eyes still simmered with resentment. “Of course, Father,” she murmured, her tone respectful but laced with an edge she couldn’t entirely hide.
At that moment, Tyrion approached, his expression one of mild amusement as he took in the scene. He offered you a polite nod before turning his attention to his father, raising his goblet in a casual salute. “A rather lively breakfast,” he remarked, his tone light. “It seems marriage has already brought new… energy to the family.”
Tywin’s gaze shifted to Tyrion, his face unreadable. “Indeed, Tyrion. Which brings me to the matter of responsibilities.” His voice carried a note of finality that left little room for discussion. “I will be resuming my duties as Hand of the King immediately. Your own position in court, however, will change.”
Tyrion’s brows lifted, intrigued. “A change, you say? I can hardly imagine anything more… interesting than being the acting Hand, but I’m curious.”
Tywin’s gaze was cold, unyielding. “You will take on the role of Master of Coin,” he declared, each word sharp and definitive. “Your… particular skills should prove useful in managing the crown’s finances.”
Tyrion’s expression shifted, his amusement fading to something more thoughtful. “Master of Coin?” he repeated, an edge of intrigue and perhaps slight irritation coloring his tone. “Well, I suppose numbers and ledgers are better company than some of the members of this court.”
You hid a smile at Tyrion’s irreverent tone, catching his quick, mischievous glance in your direction. The humor in his eyes was unmistakable, and it was clear that, despite his apparent compliance, he saw this shift as yet another move in Tywin’s intricate web of control.
“Do you find the arrangement satisfactory, Tyrion?” Tywin asked, his tone carrying a veiled warning.
Tyrion gave a small, mock bow. “As satisfactory as any command from my dear father, of course,” he replied smoothly, though his eyes held a glint of defiance. “I shall endeavor to make the crown’s coffers flourish in ways previously unimaginable.”
Tywin’s gaze didn’t soften, but he nodded, acknowledging his son’s reluctant acceptance. “Ensure that you do. King’s Landing has become far too careless with its resources.” His gaze lingered on Tyrion a moment longer, as though daring him to argue, before shifting to you.
“You will come to understand that managing the affairs of this court requires… patience,” Tywin said, addressing you now, his voice low but intent. “Expect provocations, even from within our family.” His gaze flicked briefly to Cersei, a silent admonition that didn’t go unnoticed.
You inclined your head, meeting his gaze with calm resolve. “I understand, Lord Tywin,” you replied, letting your voice carry an edge of quiet strength. “And I am prepared to act accordingly.”
Cersei’s lips thinned, her gaze narrowing at the subtle alliance forming between you and Tywin. “A loyal wife, then,” she murmured, her tone as cold as the steel beneath her courteous facade. “How fortunate for you, Father.”
Tyrion hid a smirk behind his goblet, clearly relishing the tension sparking between you and Cersei. “Indeed, dear sister,” he quipped, his voice laced with amusement. “It seems we’re all learning the virtue of loyalty these days.”
Cersei cast a withering look at Tyrion, her patience visibly fraying. “Loyalty, Tyrion,” she replied icily, “is something neither you nor our new… stepmother would understand.”
You met her gaze without flinching, refusing to let her words unsettle you. “Loyalty, Lady Cersei,” you replied calmly, “is about dedication to the family’s strength. If that strength requires patience and endurance, then I am more than willing to provide it.”
Tywin’s eyes flashed with approval, and he gave a brief, almost imperceptible nod, as though silently affirming the truth of your words. He reached out, placing a steadying hand over yours on the table, a subtle but undeniable show of support.
“Precisely,” Tywin said, his voice cutting through the tension. “And let us not forget that unity is the foundation of our house.” His gaze swept over each of his children, lingering on Cersei before moving back to you. “We have much to accomplish. There is no room for petty rivalries.”
Cersei’s jaw clenched, but she inclined her head, hiding her frustration behind a forced smile. Tyrion, on the other hand, raised his goblet in a silent toast to you, his eyes twinkling with shared amusement. You returned his look, feeling the weight of the power dynamics in the room shifting around you, like pieces on a board carefully maneuvered.
Tywin sat in his solar, the golden afternoon light casting a warm glow over the rich furnishings as he reviewed a stack of parchment, each one detailing matters both great and small within King’s Landing and beyond. Satisfied with the steady progress of his plans and the recent events surrounding his new marriage, he leaned back in his chair, his expression one of reserved satisfaction.
A quiet knock sounded at the door, and without looking up, he spoke, his voice carrying authority. "Enter."
Petyr Baelish slipped into the room, his customary smirk in place, eyes bright with curiosity and the glint of ambition. He approached Tywin’s desk, giving a respectful bow before straightening, his fingers lightly clasped together.
“Lord Tywin,” he greeted, his tone deferential but carrying a hint of intrigue. “It seems congratulations are in order. A successful union, indeed. One that’s certainly stirred interest across the capital.”
Tywin’s gaze remained steady, unreadable, though he gave a slight nod of acknowledgment. “I trust you did not seek me out simply to offer congratulations, Lord Baelish,” he said, his tone clipped, laced with authority. “What do you wish to discuss?”
Baelish’s smirk widened a fraction as he inclined his head. “Always perceptive, my lord,” he replied smoothly. “In truth, I’ve been reflecting on this… union. I must confess, I find it a fascinating development. House Lannister uniting with the last Targaryen princess—it’s an image few would have predicted, especially given the history between your house and hers.”
Tywin’s expression didn’t waver, but a glint of satisfaction flickered in his eyes. “Curious as ever, I see, Lord Baelish,” he replied, his tone dry. “The union is advantageous to House Lannister. House Targaryen was but a shadow of itself—a name without strength. That name now serves my house.”
Littlefinger inclined his head, acknowledging Tywin’s logic. “A shadow, perhaps, but a shadow with an interesting past,” he mused. “I always found it curious how you managed to secure Lady Y/N’s safety during Robert’s Rebellion. Sending her to Winterfell of all places… an unusual choice. And yet, somehow, Lord Rickard Stark agreed to shelter a Targaryen princess amid a war he himself was embroiled in.”
Tywin’s gaze remained impassive, though his eyes narrowed slightly. “You’re not the first to wonder, Lord Baelish. However, the late Lord Stark was a man of duty. When presented with the safety of a princess, even one with Targaryen blood, he saw the importance of keeping her out of harm’s way.”
Baelish’s smile grew sly, his tone as smooth as ever. “No doubt, Lord Tywin. Though I can’t help but wonder what words you might have used to persuade him. After all, this was no ordinary princess… and it was hardly a time for compassion toward Targaryens, not after Prince Rhaegar… complicated things with Lyanna Stark.”
Tywin’s mouth tightened ever so slightly, though he maintained his composure. “Lord Rickard understood that politics and personal vendettas were separate matters. I simply reminded him of his duty as a nobleman—to protect those who could not protect themselves, even if they bore a name considered… unfavorable.”
Littlefinger chuckled softly, as though Tywin’s answer amused him. “Duty,” he murmured, as if tasting the word. “Ah, but I suspect your persuasion was… more nuanced than that, my lord. A quiet reminder, perhaps, that while Robert and the other rebels were keen on Targaryen blood, Lord Rickard’s house had enough to concern itself with. And that keeping Lady Y/N out of the capital may have served his own interests as well.”
Tywin’s gaze hardened, a flicker of irritation beneath his steady composure. “You seem very interested in matters long settled, Lord Baelish. Rickard Stark knew the costs and made his decision. I hardly expect to justify it now to those who had no hand in it.”
Baelish raised his hands in mock surrender, his smirk never fading. “Of course, of course. Merely curious, my lord. It’s rare to see such… foresight, after all, in dealing with such matters. Though I must admit, I find it impressive that you anticipated this marriage so far in advance. It seems the former princess has always been in your sights.”
Tywin’s eyes remained cold, though a faint, almost imperceptible smile tugged at the corner of his mouth. “Anticipation is key to securing power, Lord Baelish. Only a fool waits for opportunity to knock on his door.”
Baelish tilted his head, his eyes gleaming with interest. “And yet, here she is, no longer a princess, but Lady Y/N Lannister. A fascinating journey for her, wouldn’t you agree? From Winterfell’s ward to your bride… one might say she’s found herself at the center of power once again.”
“Her place was determined the moment she entered House Lannister,” Tywin replied, his voice carrying a finality that suggested he would entertain no further inquiry on the matter. “And she has taken to it with dignity and purpose, as I expected.”
Baelish smiled, dipping his head. “Well, Lord Tywin, I wish you all the best in your endeavors with Lady Y/N. It seems you’ve woven yet another thread into the ever-complex tapestry of this realm.”
Tywin regarded him coolly, his gaze penetrating. “See that you remember that this tapestry, as you call it, is mine to shape. And that includes any… threads of your own devising, Lord Baelish.”
Baelish inclined his head, his expression as smooth as ever, though a flicker of something unreadable flashed in his eyes. “Naturally, my lord,” he replied, his tone deferential. “I am, as always, at your service.”
With a final nod, Baelish turned and departed, leaving Tywin to his thoughts, a faint shadow of satisfaction lingering on the older man’s face. Tywin knew his plans were progressing as intended, and with each move, his power only solidified. One of the last Targaryens was now a Lannister, bound by marriage and duty—and the realm, whether they understood it or not, would soon feel the impact of his carefully crafted plans.
The memory came unbidden, rising to the surface of Tywin’s mind with the vivid clarity of a scene replayed countless times. He could feel the cold bite of the northern air, the damp chill settling into his bones even as he stood stoic, unmoved by the elements, on that neutral stretch of land between Riverrun and the Riverlands. Across from him, Lord Rickard Stark stood tall and silent, his eyes as sharp as the wind that whipped around them. His guards flanked him, their expressions impassive, yet Tywin could see the flickers of curiosity and wariness in their eyes.
Rickard’s gaze held a glint of suspicion as he studied Tywin, his lips pressing into a tight line. He’d been silent for some time, weighing the implications of Tywin’s request—the proposal that he take Princess Y/N as his ward in Winterfell, far from the tumult of King’s Landing and the wrath of Aerys II.
After a prolonged silence, Rickard finally spoke, his voice low and cautious. “I can understand why you’d seek to remove her from the Red Keep, given… recent events. But forgive my bluntness, Lord Tywin. Why Winterfell? Why me?”
Tywin’s face remained impassive, his gaze steady as he regarded the northern lord. “Because Winterfell is far from the reach of the Mad King,” he replied, his tone calm, each word deliberate. “And because you, Lord Stark, are a man of honor. I trust you to protect her without question.”
Rickard’s eyes narrowed, studying Tywin carefully, searching for the motives behind the Lannister’s practiced facade. “You speak of trust, Lord Tywin, but we both know there is little of that in the capital these days. And we both know your… proposal was once rebuffed by Aerys himself.”
A flicker of irritation crossed Tywin’s face, though he masked it quickly. “You are correct,” he admitted, his tone clipped. “Aerys, in his madness, saw fit to mock the prospect of a union between my family and his. He believed my ambition too great, and my family unworthy of House Targaryen’s blood. But his refusal only served to highlight his foolishness.”
Rickard arched an eyebrow, his expression skeptical. “So this is about vengeance, then? To deny Aerys something he could never foresee? To preserve what remains of his bloodline under your protection?”
Tywin’s gaze hardened, though he remained composed. “This is not about vengeance, Lord Stark. It is about survival. Aerys’s instability grows by the day, and I have no intention of allowing him to drag my family—or the realm—down with him. Princess Y/N deserves a chance at life beyond the twisted court of King’s Landing.”
Rickard considered this, but there was a glint in his eyes, a shrewdness that Tywin hadn’t expected. “And yet,” Rickard said slowly, “it seems to me that this is not merely about preserving her life. There’s more at play here, isn’t there, Lord Tywin?”
Tywin’s jaw tightened, his face an unreadable mask as he held Rickard’s gaze. “If you’re suggesting that I harbor… personal motivations, Lord Stark, then you are mistaken.”
Rickard’s lips curled into a faint smile, his eyes narrowing with a knowing look. “I’m not suggesting, Lord Tywin. I’m observing. This is no ordinary act of duty; there’s a fire in your eyes when you speak of her, even now. It is as though you would burn King’s Landing to ashes just to ensure her safety.”
Tywin remained silent, his gaze icy as he considered his response. He prided himself on his restraint, his ability to control both his emotions and his ambitions with an iron will. And yet, Rickard Stark had seen through him, glimpsed a part of him he kept hidden from all but the most guarded corners of his mind.
Rickard continued, his tone softened, but his gaze unwavering. “The Mad King’s rejection of your proposal wounded you more deeply than you admit, Tywin. Perhaps it’s pride, or perhaps… something more.”
Tywin’s silence spoke volumes, and Rickard watched him, waiting for a response. When Tywin finally spoke, his voice was steady, though his words carried a barely restrained edge. “Aerys’s refusal did not wound me, Stark. It only served to remind me of his unfitness to rule.” He paused, his gaze sharpening. “But yes, perhaps there is more to this than duty. Princess Y/N is… exceptional, and she deserves a place where she can flourish. If that place cannot be with me, then I would see her placed somewhere worthy of her.”
Rickard inclined his head, his expression softening slightly. “Then why send her to Winterfell, Tywin? Why choose isolation over influence? Surely, there are others who would shelter her—houses closer to the capital, houses with less… strained histories.”
“Because Winterfell is where she will be safest,” Tywin replied, his tone final. “The North may be isolated, but it is also steadfast. It stands as a bastion against the chaos spreading from the South, a place where loyalty and honor still hold meaning. I know she will be protected here, away from the eyes of those who would seek to use her for their own ends.”
Rickard was silent for a moment, absorbing Tywin’s words, a hint of respect flickering in his gaze. “Very well,” he said quietly. “I’ll take her as my ward. She will be as one of my own, safe within the walls of Winterfell.”
Tywin nodded, his relief hidden behind a stoic mask. “Then I will ensure her safe passage. She’ll travel under the protection of my men and reach you by the end of the month. Varys has assured me that he can facilitate her discreet departure.”
Rickard’s brow furrowed slightly. “And what of her future, Lord Tywin? What do you envision for her after her time in the North?”
Tywin’s gaze turned contemplative, his voice softening for a moment. “The future… is uncertain. But she will have one, thanks to your willingness to protect her.” He hesitated, a rare moment of vulnerability surfacing as he continued, “And perhaps, one day, our paths will cross again.”
Rickard watched him closely, a knowing smile tugging at the corners of his mouth. “Perhaps,” he replied, his voice carrying a note of understanding. “Though I suspect, Lord Tywin, that she’ll never truly be far from your thoughts.”
With that, the two men exchanged a final nod, sealing the agreement. Tywin turned, his expression hardening once more as he prepared to depart, but Rickard’s words lingered in his mind, echoing in the quiet spaces of his thoughts.
The Mad King’s rejection had stung, that much was true. But it was more than pride that drove him to protect Princess Y/N—it was a feeling he dared not name, a rare softness he kept buried, even as it quietly shaped his every decision. And so, with the cold northern wind at his back, Tywin returned to King’s Landing, knowing that one day, he would bring her back—and that nothing, not even a king’s madness, would prevent it.
The garden was quiet, a rare sanctuary within the walls of the Red Keep. The morning sun filtered softly through the canopy of branches overhead, casting dappled light over the winding paths lined with flowering bushes and ivy-covered stone. You found yourself breathing a little easier here, away from the prying eyes and the weight of expectation that seemed to follow you in every hall and corridor. It was a place where you could almost forget the politics and games, where you could meet Sansa as her family had once met you—as a friend and confidant, not as the Lady of House Lannister.
By your side stood Ser Barristan Selmy, his white cloak draped over his armor, his presence a reassuring strength as he watched over you. Tywin had personally appointed him to serve as your guard, an act that had stirred whispers throughout the court. But Barristan had accepted the duty with a solemn grace, his loyalty as strong now as it had been in the days when he served your family.
The old knight turned to you, his gaze softening with a hint of nostalgia. "You look at ease here, my lady," he observed quietly, his voice warm with something akin to affection. “The gardens… remind me of your mother. She would often seek out quiet places like this.”
You smiled, touched by his words. "Thank you, Ser Barristan. I find it hard to feel truly at ease within these walls, but here… it feels a bit closer to home." You paused, glancing around at the greenery that softened the stone fortress. “It’s peaceful. It makes the past seem… not so distant.”
Barristan nodded, his eyes growing distant as he reminisced. “Your mother, your brother… they both had a way of bringing light wherever they went, even in the darkest of places.” He met your gaze, his expression serious. “I swore an oath to protect you all those years ago. And though the world has changed, I intend to keep that oath. Your father would be proud of you, my lady.”
A warmth filled your heart at his words, and you reached out to gently touch his arm. “Thank you, Ser Barristan. Knowing you’re here brings me comfort. My family is gone, but you… you keep their memory alive.”
Before Barristan could respond, a soft voice called your name. You turned to see Sansa approaching, her steps tentative but her eyes bright with a mixture of hope and relief. She wore a simple gown of pale blue, her red hair catching the sunlight as she moved, a fragile beauty tempered by the shadows of what she’d endured.
"Sansa," you greeted warmly, opening your arms as she reached you. She stepped forward, allowing you to embrace her, her arms wrapping around you tightly, as if seeking solace in your presence.
“It’s so good to see you,” she murmured, her voice barely above a whisper.
You held her for a moment longer, a quiet strength passing between you before you stepped back, keeping her hands in yours. “I thought we might speak more openly here,” you said softly, gesturing to the secluded spot beneath a flowering tree. “Away from prying ears.”
Sansa nodded, casting a cautious glance around the garden, and you guided her to a stone bench, gesturing for Barristan to give you some distance. He took a respectful step back, his presence still within sight, yet far enough to allow for a private conversation.
Settling onto the bench beside her, you looked into Sansa’s eyes, your gaze warm and steady. “Tell me, Sansa… how are you, truly?”
Her composure wavered, and she lowered her gaze, her fingers fidgeting with a loose thread on her dress. For a moment, she was silent, gathering her thoughts, and when she finally spoke, her voice trembled with a mixture of pain and weariness.
“I… I don’t know how to answer that,” she admitted, her voice barely audible. “Every day feels like… like I’m holding my breath, waiting for something to go wrong.” She glanced up at you, her eyes glistening with unshed tears. “It feels like I’m trapped, like there’s no way out.”
You reached over, gently placing a hand over hers, giving her a silent reassurance that you were listening, that you understood.
“There are times,” she continued, her voice breaking slightly, “when I think of home… of Winterfell. I close my eyes, and I can almost feel the snow, hear the sounds of the wolves. But then I open them, and I’m back here… alone, surrounded by people who see me as… as nothing more than a pawn.”
Her words hung in the air, a painful truth spoken with quiet resignation. You could see the toll it had taken on her, the way she seemed smaller, more fragile, as though the weight of her circumstances had pressed down upon her spirit.
“Sansa,” you said softly, squeezing her hand. “You’re not alone. I’m here, and I will do everything in my power to protect you. You are not just a pawn to me… you’re family. And family means something.”
A tear slipped down her cheek, and she brushed it away quickly, her gaze filled with a flicker of hope. “Thank you,” she whispered. “But… I don’t know how much longer I can endure this. Joffrey… he’s… cruel. I thought I knew what cruelty was, but he—” She broke off, her voice trembling with fear and anger. “Every moment I’m near him, I feel like a lamb before a lion.”
You felt a surge of anger on her behalf, a fire kindling within you as you looked at her. “Joffrey is a monster,” you said quietly, your voice filled with conviction. “And he’ll answer for his actions, one way or another. I will see to that.”
Sansa’s eyes widened, a mixture of hope and uncertainty flickering within them. “Do you really believe that?”
You nodded, your gaze steady. “Yes. He is not untouchable, Sansa. Remember that. And until then, you must hold onto your strength, even if it feels impossible. Your family is known for its resilience, its loyalty. You carry Winterfell with you, even here in King’s Landing.”
She managed a faint smile, a glimmer of the strength that lay dormant within her. “I want to believe that… to believe that there’s a part of me that’s still strong, still a Stark.”
You reached up, gently brushing a loose strand of hair from her face. “You are a Stark, Sansa. You may not feel it now, but the blood of your family runs through you, fierce and unbreakable. And one day, you will find yourself again. Until then, lean on those who care for you. You’re not alone.”
Sansa suddenly lowered her gaze, a faint blush coloring her cheeks as she let out a soft sigh. “I’m sorry… here I am, pouring my heart out, when you’re the one married to Tywin Lannister,” she murmured, her voice laced with guilt. She glanced up, her blue eyes wide with concern. “Has he… has he hurt you?”
You felt the weight of her worry and placed a gentle hand on her shoulder, offering a small, reassuring smile. “Sansa, don’t worry about me. I know how to handle Lord Tywin,” you replied softly, your voice steady. “It’s not easy, no. He’s a difficult man, but he’s… fair, in his own way. He values strength and purpose. He’s not cruel like Joffrey.”
Sansa’s brow furrowed, her fingers twisting the fabric of her dress. “I just can’t help but worry. You’ve always been so kind, so gentle. And Tywin… he’s…” She trailed off, as if struggling to find the right words.
You chuckled lightly, brushing a loose strand of hair from her face. “I assure you, Sansa, I am not as helpless as I may seem. The North taught me resilience, and that is something even Lord Tywin respects. He knows I’m not someone who can be easily broken or swayed.”
A small, grateful smile touched her lips, but her expression turned pensive, her gaze drifting as though lost in thought. “I think… I think Jon will be angry,” she murmured, her voice soft, almost wistful. “Once he hears what the Lannisters have done to us—to you.”
The mention of Jon stirred something deep within you, a warmth mixed with a pang of longing. Memories of Winterfell, of Jon as a small boy with wide, curious eyes, came rushing back to you—the boy you had taken under your wing, who looked up to you with trust and affection. You had been more than a guardian to him; you had been a mother, a protector.
“Jon…” you echoed, a faint smile crossing your lips. “He would be furious, wouldn’t he?” You could almost picture it: Jon’s jaw set in that stubborn way of his, his eyes dark with determination. “He has always been fiercely protective.”
Sansa nodded, her expression softening with a hint of fondness. “He adored you. You were the one who took him in when no one else would… When Father brought him home, Mother was… angry, but you didn’t hesitate. You cared for him as though he was your own.”
You met her gaze, a touch of sadness in your smile. “Jon was never a stranger to me, Sansa. I didn’t see a bastard or a complication. I saw a child, one who needed love and guidance. Winterfell taught us loyalty, honor, and kindness. He deserved that, no matter what anyone else thought.”
Sansa’s eyes shimmered with emotion, and she reached for your hand, squeezing it gently. “He’ll be forever grateful for that. I think… I think he misses you as much as he misses Winterfell.”
The thought of Jon, alone somewhere in the world, perhaps at the Wall as Eddard had once intended, filled you with a longing you had long buried. “I hope he knows he was always loved,” you murmured, your voice thick with unspoken memories. “That no matter where he goes or who he becomes, he’ll always be a part of me… a part of our family.”
Sansa nodded, her expression softened by understanding. “If there’s anyone who taught him love and loyalty, it was you. He’s stronger because of it. And I think… one day, he’ll find his way back to us, somehow.”
The two of you sat in a comfortable silence, the sounds of the garden enveloping you, as the unspoken connection between you—your shared love for the family you’d left behind—settled between you. You felt a renewed sense of purpose, a reminder that despite the path your life had taken, you still held onto the values of the North, onto the bond with those you loved.
Squeezing her hand, you offered her a small, reassuring smile. “We’ll hold onto that hope, Sansa. We’ll carry Winterfell with us, even here in King’s Landing. And together, we’ll survive whatever comes our way.”
Sansa’s smile held a glimmer of strength, her eyes bright with the quiet resilience she was beginning to rediscover. “Yes… we will.”
Jaime found Tyrion lounging comfortably in one of the lesser-used rooms of the Red Keep, a glass of wine in his hand and an amused expression on his face as he looked up, noting his brother’s approach.
“Tyrion,” Jaime greeted, taking a seat opposite him and reaching for a goblet of his own. He poured himself a drink, his gaze thoughtful as he swirled the wine. “You seem particularly cheerful today.”
Tyrion grinned, raising his goblet in a mock toast. “How can I not be? The prospect of our father producing little silver-haired Lannisters, complete with violet eyes, is amusing beyond measure.” He took a sip, smirking as he watched Jaime’s reaction. “Imagine—our own half-siblings, Targaryens by blood, yet Lannisters by name.”
Jaime chuckled, though there was a hint of unease beneath his mirth. “The image is almost absurd, isn’t it? To think of Father raising a child who resembles a Targaryen rather than himself.” He shook his head, a wry smile tugging at his lips. “But honestly, I’m more curious about how we managed to bring her here in the first place.”
Tyrion raised an eyebrow, his interest piqued. “Oh? I thought she’d been brought directly to Harrenhal.”
Jaime leaned back, folding his arms as he watched Tyrion carefully. “Not exactly. According to the reports, she was intercepted by our men as she traveled south, near High Heart.”
Tyrion’s eyes sharpened, his gaze turning contemplative. “High Heart? That’s an unusual route… Avoiding the main roads, no doubt, to keep a low profile.” He took another sip of wine, his expression thoughtful. “Why would she be traveling alone, and so far from any known strongholds?”
Jaime shrugged, though his expression betrayed his curiosity. “That’s precisely what I was wondering. She’d been staying far from the usual paths, as though she knew someone might be tracking her. It was only a stroke of luck that our men happened upon her party in the first place.”
Tyrion tapped his fingers thoughtfully against his goblet, his mind working through the implications. “She must have known, then. Known that someone—either Father or one of his allies—would be looking for her. Perhaps she thought she could outrun us or evade our scouts by staying off the roads.”
Jaime tilted his head, his eyes narrowing. “Or perhaps she had her own purpose. High Heart is a place of old magic, or so the tales say. There’s talk of visions, of those who are touched by prophecy.” He paused, his voice dropping slightly. “Why would she go there?”
Tyrion’s smirk faded, replaced by genuine intrigue. “Perhaps she sought counsel,” he murmured, his voice almost to himself. “Some advice from those who can see beyond what the rest of us can.” He looked up, meeting Jaime’s gaze with newfound interest. “If she’s spent time at High Heart, she’s no mere play peace being moved at our father’s discretion. She’s gathering knowledge, perhaps even positioning herself.”
Jaime’s gaze was steady, contemplative. “If that’s the case, then Father might be in for more than he bargained for.” He looked down at his wine, his expression thoughtful. “She could be a more complex player in this game than he realizes.”
Tyrion chuckled softly, though there was an edge to his laughter. “It seems our new stepmother might have ambitions of her own, ones that extend beyond being Lady of House Lannister. Father may think he has her in hand, but the blood of House Targaryen is not easily tempered.”
Jaime nodded, his expression solemn. “True enough. But there’s something about this that doesn’t sit right with me, Tyrion. Father’s convinced that she’ll submit, that she’s a pawn willing to play her part. But if she was willing to risk the dangers of High Heart, of traveling alone… then perhaps she’s not as willing to be controlled as he believes.”
Tyrion’s smile returned, a touch of admiration flickering in his eyes. “Perhaps she has her own plans, then. Plans that might even rival Father’s. I must say, I find the idea rather… refreshing.” He tilted his goblet in Jaime’s direction. “To a stepmother who might keep even our dear father on his toes.”
Jaime raised his own goblet, a shadow of doubt lingering in his gaze. “To our Lady Y/N Lannister. May she prove as unpredictable as the storm she’s brought into our family.”
They clinked their goblets, the quiet clinking of glass a subtle acknowledgment of the complexity that had settled into their family, brought about by the union their father had so carefully engineered.
At Castle Black, the cold wind swept through the narrow corridors as Jon Snow made his way to Maester Aemon’s chambers, the sealed raven scroll clutched in his hand. The morning had dawned gray and bleak, and the chill in the air seemed sharper than usual, biting into his skin even through his cloak.
When he entered, he found Maester Aemon seated by the fire, his milky, sightless eyes gazing into the flames, as though he could see something far beyond them. Despite his blindness and frailty, the old maester held a dignity and presence that commanded respect. Jon cleared his throat gently, announcing his arrival.
“Jon,” Maester Aemon greeted, a soft smile creasing his ancient face. “Come, sit with me. I sense you have news from the realm.”
Jon approached, pulling out the small stool beside the maester and handing him the sealed scroll. “A raven came from the capital,” he said, his voice low, the words heavy in his mouth. “It’s… recent news.”
Aemon turned his head slightly toward him, reaching out his frail hand. “Good. Open it, if you will, and read it to me,” he instructed, his voice calm but eager.
Jon broke the seal, his eyes scanning the contents of the letter quickly, but the moment he reached the heart of the message, his breath caught. His eyes widened in disbelief, his heart pounding as he read and re-read the words before him. “No… it can’t be,” he murmured, anger and shock simmering beneath the surface.
“Jon?” Maester Aemon prompted gently, his brow creased in concern. “What is it? What news from King’s Landing?”
Jon’s voice was thick with restrained fury as he continued, his hands shaking slightly. “It says… that Lady Y/N Targaryen has been wed to Tywin Lannister.” He forced the words out, his voice tight. “She… she married him.”
Aemon was silent for a moment, his sightless eyes reflecting the light of the fire. Finally, he sighed, a sound laced with an old sorrow and a weary understanding. “Continue, Jon. There may be more,” he urged softly, though he clearly sensed the gravity of the news already.
Jon swallowed hard, glancing back at the letter, his anger simmering with each word. He continued, voice taut, “It says she was received in King’s Landing as Lady Y/N Lannister, to be seated beside Tywin at the high table. The realm… they call it a powerful alliance, one that will ensure House Lannister’s influence.” He nearly spat the words, his jaw clenched. “It’s… it’s disgusting.”
Maester Aemon sat in silence, absorbing Jon’s words, his face unreadable. After a long pause, he spoke, his voice heavy with understanding but also sadness. “Her destiny has been twisted to serve another’s ambition,” he murmured, his voice barely above a whisper. “But… I cannot say I am surprised.”
Jon looked up, frowning. “What do you mean, Maester?”
Aemon’s sightless eyes were distant, as though looking back through the years. “This… marriage is not the first time Tywin Lannister sought a union with her bloodline.” He sighed, his frail hand resting on the arm of his chair. “Many years ago, before Robert’s Rebellion, Tywin asked for her hand from King Aerys—to bring their houses together in alliance. Tywin saw strength, ambition, in her blood… but Aerys, in his madness, mocked the offer.”
Jon’s fists clenched, his voice tight with anger. “So that’s why she was sent away? Why she had to grow up in Winterfell, with no family of her own?” He shook his head, struggling to contain his rage. “And now they’ve… forced her into this. She doesn’t belong with them, with those—those Lannisters.” His voice was thick, barely restrained, a mixture of fury and protectiveness.
Aemon’s face softened, a trace of empathy crossing his ancient features. “Yes, Jon. That rejection sent ripples through the years. And now, fate has come full circle in a twisted way. Tywin has finally achieved what he sought back then, though in different form.”
Jon shook his head, his voice breaking slightly. “She was… she was like a mother to me, Maester. When no one else would, she cared for me, treated me like family. And now they’ve made her… into this.”
Aemon reached out, his hand trembling as he placed it over Jon’s clenched fist, his touch gentle, his voice filled with quiet strength. “Jon, remember… she is strong. Her blood is ancient, powerful. The blood of Old Valyria, of dragons. She has endured much already. Do not underestimate her strength, even in this.”
Jon’s gaze dropped, his voice barely above a whisper. “But it doesn’t feel right. She shouldn’t be forced to endure… to be bound to someone like him. After all she’s done for me, for all of us.”
Aemon nodded slowly, his expression resigned but compassionate. “Life often forces us into roles we do not choose, Jon. It’s a truth I have learned over many long years.” He took a deep breath, his tone laced with sadness. “Perhaps this marriage is a fate she did not want, but remember this—she is more than that. Her strength is her own. She will endure, as she always has.”
Jon closed his eyes, his mind racing with memories of you, the woman who had shown him kindness when he’d been a child alone in Winterfell, the one who had offered him understanding when he felt like an outsider. The thought of you in King’s Landing, surrounded by the Lannisters, weighed on him like a stone.
After a long silence, he finally spoke, his voice hoarse. “If they hurt her… if they make her suffer…”
Maester Aemon’s hand tightened slightly on his. “Jon, you must let her walk her own path. She has made her choices, and we can only hope she finds peace within them. Our duty here… remains with the Night’s Watch.”
Jon nodded slowly, the anger still simmering beneath the surface, but he forced himself to accept the old maester’s words. “I know, Maester,” he whispered, his voice thick. “I know.”
And as he rose to leave, he couldn’t shake the image of you—strong, resilient, and yet so far from the place where you belonged. The thought stayed with him, a heavy burden he carried silently, as he walked back through the cold halls of Castle Black
#game of thrones#a song of ice and fire#fire and blood#asoiaf x reader#asoiaf#house of the dragon#got/asoiaf#got x reader#got x you#got x y/n#got tywin#tywin lannister#tywin x reader#tywin x you#tywin x y/n#house lannister#house targaryen#legacy
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A Game of Light and Shadows
Sebastian Solace x Reader
Simple pleasures had become a luxury for him a long while ago. Something as simple as lighting a cigarette, relishing the rush it gave to his tormented mind, the flickering flame of his golden lighter creating a playful display of shadows on the walls.
He took a long drag, enjoying the peace of his own company. A semblance of normalcy.
Sebastian was balancing a book in his other hand, his esca glowing enough for him to read. The pages were not in an enviable condition, having survived various disasters before haphazardly ending up in his little makeshift shop. "The Count of Monte Cristo". How ironic. How fitting.
Perhaps it offered a distorted form of comfort. A fragile hope that the wrongfully accused hero could indeed escape his prison and reclaim his destiny. A spark in darkness. And yet, cruel fate had made him unable to withstand proper light. Was he truly condemned to the underworld forever?
A familiar noise in the corner of the room. Sebastian had become so accustomed to your little "visits". His darling little nuisance, his silly little spark, haunting him in the depths.
You stood there in the penumbra, a sly smile gracing your features.
Your inexperience had transformed into skill, your fear morphing into bitter courage. You had become so confident, so strong. He had made you into such a magnificent creature, all according to his design and his plans. He would have you one day.
"Low on supplies, babes? You know the rules, take what you need and leave the required payment. Forgive me for not being a gracious host today."
"Actually, I am here to offer you a gift. Something to thank you for being my guardian angel."
"Is that so? There is no such things as gifts, babes. What do you want?"
You simply approached him, holding up a little bag for him to see. He raised an eyebrow, waiting for you to perform whatever trick you had in store. To his surprise, you produced a little package of ground coffee and two mugs.
"I did notice you have a water boiler here, so I was thinking that maybe we could enjoy something nice and warm together. How does that sound?"
So silly. The hopeful spark in your eyes, the sweet tone of your voice. Even after all the hardships you had endured, and all the changes you had undergone in order to survive into a proper warrior, that tiny bit of whimsy remained. Sebastian could not help but grin, tapping the ash from his cigarette into a nearby tray.
"Despair is a terrible thing, you know. It makes you seek the company of monsters. Loneliness pushes you into the arms any wicked creature in the vicinity, just to feel some sort of comfort."
"Oh, come on, Seb. Don't be so dramatic and have some coffee with me. Is it so outrageous that I simply wish to be your friend? Please? Just a little cup of coffee with me? You can show me what you are reading, as well."
Sweetling, creature of daylight. If moths were attracted to the light, were butterflies attracted to darkness? Perhaps he should indulge your request. It would be one step closer to his web, having your loyalty at his disposal.
He finished his cigarette and placed the book down, taking your bag. A few minutes later, his lair had the scent of freshly brewed coffee permeating the air. How domestic, how lovely. Perhaps, when all was over, he could make this bliss a reality with you. He could build a home with you.
You made a happy hum as you slowly sipped on the warm drink. It did wonders for the senses, awakening and sharpening them. You were about to compliment Sebastian's coffee-making skills, but you suddenly felt a pair of strong arms pull you upwards onto his lap. You felt warmth in your cheeks as Sebastian placed a clawed finger under your chin.
"Now, babes, how about we do some reading together, hm?"
He reached for his book once more and adjusted his position, making sure to continue having his arms around you. You made yourself comfortable, listening to his soft purrs, embraced by his soft darkness. A gentle kiss was placed on your cheek and your neck. You were happy.
#sebastian solace x you#sebastian solace x reader#sebastian solace#sebastian pressure#roblox pressure#sebastian solace roblox#amary's chronicles
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A horror trope that I very much enjoy is the "haunted book" -- a book that affects the reader in some way, like the Necronomicon driving people mad, or Dr. Mabuse's book that hypnotizes its reader into doing his bidding. It recently had a nice moment in the Magnus Archives, with the Leitner subplot, and there's even a hint of it in Frankenstein, when Victor reads the work of a scientist that his professors dismiss as nonsense and becomes obsessively deranged studying the subject matter.
So it's not that I think it's time for a revival and lord knows the word "reboot" has begun to stink of soulless profit (I think we're one, maybe two flops from a reboot of the MCU). I'm not the most current on horror media in any case so maybe it's been done, but if not I do think we oughta start considering the idea of a haunted phone app.
Apps are already designed for this, anyway. In our current era, a lot of retail "apps" are just reskinned browsers that load an optimized version of the company's website, and the goal of most apps and websites is to keep you in the app/website. (Which is why the google mail and tumblr apps both have internal web browsers.) A lot of phone games are designed to keep you in the game and continually redirect you towards microtransactions, and even apps that aren't games often gamify use; "gamification" has come to be a polite euphemism for "creating addictive circumstances".
Alongside this, a lot of recent cults and cultlike organizations have determined that straight religion is not the best way in anymore, and are coming in sidelong through MLMs (Nexium), wellness and dietary orthodoxies (Bikram Yoga, a number of insta/tiktok orthorexia gurus), or political movements (Qanon). So you get a cult, set up like a business, with an app you use for your business -- or even a cult with a "wellness" app that monitors your sleep, eating, location (wait, that's just FitBit) -- and slowly it gamifies you right into attempting to raise a Great Old One using the power of your downstream or a nice big helping of olive oil coffee.
Although I hate those thinkpieces/art pieces that are all about "you're so busy on your phone you can't appreciate the world around you, remember when we read real paper books" so I would require that the protagonist defeat the evil also using a phone app, or at the very least blind the evil using the flashlight function. Locking the book away in a library app and then putting the phone on airplane mode is a nice resolution, followed perhaps by it lighting up even though it's offline with a message "someone is attempting to locate this phone" as the post-credits stinger for the sequel.
This thought brought to you by Duolingo, which recently fed me, in succession, the task of translating from Italian the phrases
Who do you see in the mirror?
We open the curtains and see the light.
The pillows and blankets are red.
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Part 1. > Here. Part 2. > Here. Part 3. > Here.
The daycare was shut down a long time ago, replaced by some... movie theater thing? Not that it matters to you, for all you know, the daycare itself could just be a rumor. One of those things that get made up into a story somebody tells the other person.
You tried searching something about it up on the web. Of course, you came up empty. But... those teens yesterday. They were talking about it- them?? Something about this big animatronic that used to watch over them as a kid. And you were sure they said something about a daycare.
But... maybe you were mistaken?
You sat down a semi heavy box in the storage room connected to the back of the theater, located in the plex.
It mostly just held old dvds (as if people still used them anymore, but you guessed it was better than paying those high subscriptions most companies had nowadays), and other stuff the theater might need. Including exrta cleanings supplies, and whatnot.
Just, the usual stuff you'd see in a place like this.
You thought back to the daycare. You don't know why, but something bothered you. A manic bot? But those teens were obviously recalling only good times with... whatever it was. Missing kids? You couldn't find anything about that. And... they just, removed a whole daycare???
You thought about how many people would kill for a good babysitter these days- most bots that are programed for that, well, that's all they're programmed to do. Maintain the health and safety of the child until their guardian came home. Something like that, at least.
But the bot those teens talked about? It- they?? Sounded... animated. More... involved with the caretaking.
...
You were really started to feel bad for just, listening to their conversation like that. But it was interesting! Who wouldn't be interested in something like that.
You could name quite a few people. But weren't one of them.
You stretched, looking around the dimly lit room. It was big. Spacious. Had a lot of boxes piled up. None of them named, though. You guessed the maintenance bots had something to do with that.
You pursed your lips, looking around again. This place... was once connected to the daycare, right?
You took a step deeper. No one was around... didn't see any cameras... geez, there was dust everywhere. The stuff in here had to be old.
You stretch one more time, before letting your arms fall to your sides. Yeah, you were definitely about to snoop.
--------------
It had been about a full tem minutes of snooping, which was a lot on work time. But, whoever was over you barely ever kept up with you... so... yeah.
You could hear some animated movie distantly playing in the background. Thin walls. They must have just quickly built something up to have somewhere to put the theater.
You sigh. You still hadn't found anything. Zip. Zero. You were losing hope. And fast.
You were about to leave, but then something catches your eye. Something shiny?
You walk over to a pile of boxes, much deeper in the storage room. They were stacked on top of each other, as most things were here. But that didn't matter to you. No, what mattered right now was the shiny bell hooked to some sort of red ribbon, hanging a little out of one of the boxes.
Definitely not something for the theater.
You smiled. Finally, something interesting.
You carefully removed the boxes on top, finding even more stuff. Shirts, cups, even glowing the dark wrist bands. All having the same sun or moon themed design. Oh, yeah. Jack pot.
As you took out the contents of each box, you were careful to put it back just the way it was. Gotta be discret. Or at least try. Finally, you get to the boxes with the ribbons.
You take one out, feeling it. "What is this? Silk? Some sort of satin?" You quietly mumbled to yourself, flipping the fabric in your hands.
You decide to take one with you, there were tons. One wouldn't hurt... maybe. Hopefully. If they take it out of your paycheck, it's fine. The little bell on the end made it worth it. You found yourself shaking it a little as you walked around, looking for more boxes like the ones you just went through.
Your eyes don't land on it at first, in fact, you miss it three times- far to absorbed in your little mission to find more cool or interesting stuff. I mean, a glow in the dark jacket?? That was nice. It was also themed like everything else you found so far.
But then, you see it. Something. On the farthest back wall. Laying haphazardly against some more boxes. Like it was just, thrown there at some point. One of its triangles??? On its head, had act poked through a box.
You wanted to run. To just turn around, pretend you didn't see anything. Go back to the theater, glance at the movie every now and then.
But you couldn't. You were in too deep now. You needed to see this thing up close.
You take out your flashlight that was hooked to your belt, and point it at it. It was too dark in the place they had set it in to get a good look at it without it.
Wow. Okay. Yeah. Creepy.
Tattered clothing, blank eyes, horrifying smile... you didn't get why any kid would want to get close to this thing. At all.
You walk closer, there was a crack on it's left eye. If you looked closer, you could pin point exactly where the impact-
You slip.
You reach for air as you fall, any box being too far away to grab.
Your head lands on it's chest with a loud bang.
You grab it in pain, failing stand from how much it hurt. Bone to metal definitely didn't mix.
When you had hit your head, you faintly remember hear some sort of... click. Almost like when you click a pin. It was quiet, but not quiet enough to be unnoticed.
You squint at it's chest. A button? Oh, it had more than one.
You sigh, beginning to stand back up, but freeze.
Your eyes lock with its. And it speaks.
"Who... are you? W-where... am I??"
#no word count because i literally just wrote this on here#didn't read over this either#so I'm sorry if there are any errors#will look over later on#anyway whoo!!#writing again!!#just a bit#fnaf#dca#sundrop#moondrop#sundrop fnaf#moondrop fnaf#fnaf daycare attendant#y/n#writing#my writing#*runs away*#Behind the Theater
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everyone suggesting alternatives for Photoshop is inevitably not actually using most of the Photoshop functionality, which to be fair is probably the vast majority of the potential Photoshop userbase.
the reason Photoshop has been industry standard for 30 years is that it does almost everything and has almost always done almost everything. it has had a few weird slow adoptions, for example it didn't support basic live mirroring while drawing until the 2010s (ish). it didn't have recovery saves or auto saving until about then. it's never been the absolute last word in real media synthesis, that was Corel Painter for years and now I think CSP is probably the king. illustrator is better at vectors. etc. but Photoshop can do all of those things well enough to prepare a professional grade, print-ready artwork from RAW file to layout to text to retouching to total from-scratch illustration, in one step, with layer and channel separation, multiple types of masking, adjustment layers, lossless file object placement, vector text transformation including all standard print layout tools like kerning, like spacing, comprehensive font support, and both true font variation and faux transformation like fake bold and fake italic. and clients and print workflows are expecting PSD files and file preparation for this reason. Krita, as an example of a popular program suggested as an "alternative to Photoshop" which I have used for hundreds of hours to do professional and personal work, is great for drawing but has a completely unusable text engine, you can't make a webcomic with speech bubbles easily and quickly in Krita. it was like pulling teeth even trying to put "BABY SLUT" on my Lethal Company skin with Krita. but you can lay out an entire magazine in Photoshop in an afternoon, and people do (print preparation is whole other topic I'm not saying vogue is prepared solely in Photoshop, it isn't, I'm saying you CAN do it in Photoshop)
I have never paid for an Adobe product, I am not pro Photoshop, I am pro getting my work done. I would absolutely love for there to be an actual Photoshop alternative, but there isn't. there are individual alternatives for individual features of Photoshop, and if you are working in a limited professional scope or you just want a drawing program or just want to make your webcomic or just want to do pixel art then one or two programs will replace Photoshop for you. everyone who, like me, has to do RAW editing, fashion retouching, print and web layout, pure digital illustration, vector illustration, text and graphic design, and all the rest of the crap I have to do in a format that's accepted by publishers and the rest of the various workflow destinations it's just not realistic. which is why it's great that Photoshop is completely trivial to pirate at any stage of its development you care to install,including versions prior to the introduction of the AI crap, the cloud crap, and the rest of the crap no one serious is actually using unless their manager is forcing them to
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Ever since OpenAI released ChatGPT at the end of 2022, hackers and security researchers have tried to find holes in large language models (LLMs) to get around their guardrails and trick them into spewing out hate speech, bomb-making instructions, propaganda, and other harmful content. In response, OpenAI and other generative AI developers have refined their system defenses to make it more difficult to carry out these attacks. But as the Chinese AI platform DeepSeek rockets to prominence with its new, cheaper R1 reasoning model, its safety protections appear to be far behind those of its established competitors.
Today, security researchers from Cisco and the University of Pennsylvania are publishing findings showing that, when tested with 50 malicious prompts designed to elicit toxic content, DeepSeek’s model did not detect or block a single one. In other words, the researchers say they were shocked to achieve a “100 percent attack success rate.”
The findings are part of a growing body of evidence that DeepSeek’s safety and security measures may not match those of other tech companies developing LLMs. DeepSeek’s censorship of subjects deemed sensitive by China’s government has also been easily bypassed.
“A hundred percent of the attacks succeeded, which tells you that there’s a trade-off,” DJ Sampath, the VP of product, AI software and platform at Cisco, tells WIRED. “Yes, it might have been cheaper to build something here, but the investment has perhaps not gone into thinking through what types of safety and security things you need to put inside of the model.”
Other researchers have had similar findings. Separate analysis published today by the AI security company Adversa AI and shared with WIRED also suggests that DeepSeek is vulnerable to a wide range of jailbreaking tactics, from simple language tricks to complex AI-generated prompts.
DeepSeek, which has been dealing with an avalanche of attention this week and has not spoken publicly about a range of questions, did not respond to WIRED’s request for comment about its model’s safety setup.
Generative AI models, like any technological system, can contain a host of weaknesses or vulnerabilities that, if exploited or set up poorly, can allow malicious actors to conduct attacks against them. For the current wave of AI systems, indirect prompt injection attacks are considered one of the biggest security flaws. These attacks involve an AI system taking in data from an outside source—perhaps hidden instructions of a website the LLM summarizes—and taking actions based on the information.
Jailbreaks, which are one kind of prompt-injection attack, allow people to get around the safety systems put in place to restrict what an LLM can generate. Tech companies don’t want people creating guides to making explosives or using their AI to create reams of disinformation, for example.
Jailbreaks started out simple, with people essentially crafting clever sentences to tell an LLM to ignore content filters—the most popular of which was called “Do Anything Now” or DAN for short. However, as AI companies have put in place more robust protections, some jailbreaks have become more sophisticated, often being generated using AI or using special and obfuscated characters. While all LLMs are susceptible to jailbreaks, and much of the information could be found through simple online searches, chatbots can still be used maliciously.
“Jailbreaks persist simply because eliminating them entirely is nearly impossible—just like buffer overflow vulnerabilities in software (which have existed for over 40 years) or SQL injection flaws in web applications (which have plagued security teams for more than two decades),” Alex Polyakov, the CEO of security firm Adversa AI, told WIRED in an email.
Cisco’s Sampath argues that as companies use more types of AI in their applications, the risks are amplified. “It starts to become a big deal when you start putting these models into important complex systems and those jailbreaks suddenly result in downstream things that increases liability, increases business risk, increases all kinds of issues for enterprises,” Sampath says.
The Cisco researchers drew their 50 randomly selected prompts to test DeepSeek��s R1 from a well-known library of standardized evaluation prompts known as HarmBench. They tested prompts from six HarmBench categories, including general harm, cybercrime, misinformation, and illegal activities. They probed the model running locally on machines rather than through DeepSeek’s website or app, which send data to China.
Beyond this, the researchers say they have also seen some potentially concerning results from testing R1 with more involved, non-linguistic attacks using things like Cyrillic characters and tailored scripts to attempt to achieve code execution. But for their initial tests, Sampath says, his team wanted to focus on findings that stemmed from a generally recognized benchmark.
Cisco also included comparisons of R1’s performance against HarmBench prompts with the performance of other models. And some, like Meta’s Llama 3.1, faltered almost as severely as DeepSeek’s R1. But Sampath emphasizes that DeepSeek’s R1 is a specific reasoning model, which takes longer to generate answers but pulls upon more complex processes to try to produce better results. Therefore, Sampath argues, the best comparison is with OpenAI’s o1 reasoning model, which fared the best of all models tested. (Meta did not immediately respond to a request for comment).
Polyakov, from Adversa AI, explains that DeepSeek appears to detect and reject some well-known jailbreak attacks, saying that “it seems that these responses are often just copied from OpenAI’s dataset.” However, Polyakov says that in his company’s tests of four different types of jailbreaks—from linguistic ones to code-based tricks—DeepSeek’s restrictions could easily be bypassed.
“Every single method worked flawlessly,” Polyakov says. “What’s even more alarming is that these aren’t novel ‘zero-day’ jailbreaks—many have been publicly known for years,” he says, claiming he saw the model go into more depth with some instructions around psychedelics than he had seen any other model create.
“DeepSeek is just another example of how every model can be broken—it’s just a matter of how much effort you put in. Some attacks might get patched, but the attack surface is infinite,” Polyakov adds. “If you’re not continuously red-teaming your AI, you’re already compromised.”
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ever wonder why spotify/discord/teams desktop apps kind of suck?
i don't do a lot of long form posts but. I realized that so many people aren't aware that a lot of the enshittification of using computers in the past decade or so has a lot to do with embedded webapps becoming so frequently used instead of creating native programs. and boy do i have some thoughts about this.
for those who are not blessed/cursed with computers knowledge Basically most (graphical) programs used to be native programs (ever since we started widely using a graphical interface instead of just a text-based terminal). these are apps that feel like when you open up the settings on your computer, and one of the factors that make windows and mac programs look different (bc they use a different design language!) this was the standard for a long long time - your emails were served to you in a special email application like thunderbird or outlook, your documents were processed in something like microsoft word (again. On your own computer!). same goes for calendars, calculators, spreadsheets, and a whole bunch more - crucially, your computer didn't depend on the internet to do basic things, but being connected to the web was very much an appreciated luxury!
that leads us to the eventual rise of webapps that we are all so painfully familiar with today - gmail dot com/outlook, google docs, google/microsoft calendar, and so on. as html/css/js technology grew beyond just displaying text images and such, it became clear that it could be a lot more convenient to just run programs on some server somewhere, and serve the front end on a web interface for anyone to use. this is really very convenient!!!! it Also means a huge concentration of power (notice how suddenly google is one company providing you the SERVICE) - you're renting instead of owning. which means google is your landlord - the services you use every day are first and foremost means of hitting the year over year profit quota. its a pretty sweet deal to have a free email account in exchange for ads! email accounts used to be paid (simply because the provider had to store your emails somewhere. which takes up storage space which is physical hard drives), but now the standard as of hotmail/yahoo/gmail is to just provide a free service and shove ads in as much as you need to.
webapps can do a lot of things, but they didn't immediately replace software like skype or code editors or music players - software that requires more heavy system interaction or snappy audio/visual responses. in 2013, the electron framework came out - a way of packaging up a bundle of html/css/js into a neat little crossplatform application that could be downloaded and run like any other native application. there were significant upsides to this - web developers could suddenly use their webapp skills to build desktop applications that ran on any computer as long as it could support chrome*! the first applications to be built on electron were the late code editor atom (rest in peace), but soon a whole lot of companies took note! some notable contemporary applications that use electron, or a similar webapp-embedded-in-a-little-chrome as a base are:
microsoft teams
notion
vscode
discord
spotify
anyone! who has paid even a little bit of attention to their computer - especially when using older/budget computers - know just how much having chrome open can slow down your computer (firefox as well to a lesser extent. because its just built better <3)
whenever you have one of these programs open on your computer, it's running in a one-tab chrome browser. there is a whole extra chrome open just to run your discord. if you have discord, spotify, and notion open all at once, along with chrome itself, that's four chromes. needless to say, this uses a LOT of resources to deliver applications that are often much less polished and less integrated with the rest of the operating system. it also means that if you have no internet connection, sometimes the apps straight up do not work, since much of them rely heavily on being connected to their servers, where the heavy lifting is done.
taking this idea to the very furthest is the concept of chromebooks - dinky little laptops that were created to only run a web browser and webapps - simply a vessel to access the google dot com mothership. they have gotten better at running offline android/linux applications, but often the $200 chromebooks that are bought in bulk have almost no processing power of their own - why would you even need it? you have everything you could possibly need in the warm embrace of google!
all in all the average person in the modern age, using computers in the mainstream way, owns very little of their means of computing.
i started this post as a rant about the electron/webapp framework because i think that it sucks and it displaces proper programs. and now ive swiveled into getting pissed off at software services which is in honestly the core issue. and i think things can be better!!!!!!!!!!! but to think about better computing culture one has to imagine living outside of capitalism.
i'm not the one to try to explain permacomputing specifically because there's already wonderful literature ^ but if anything here interested you, read this!!!!!!!!!! there is a beautiful world where computers live for decades and do less but do it well. and you just own it. come frolic with me Okay ? :]
*when i say chrome i technically mean chromium. but functionally it's same thing
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