#virtual fashion

[klogggzz]

Just Too Bad! (That’s Why I Rarely Post)

~ @Her_SL | ‘’Riot Set’’ (Dress,purse, stocking/heels, & is Lokated @ Fwrd)

~ @shop1990.sl | “Blanc Pedi Set” (Lokated @ Mainstore)

Event Fwrd LM: https://maps.secondlife.com/secondlife/FWRD/61/123/45

Mainstores HER Mainstore: https://maps.secondlife.com/secondlife/Vanilla%20Sky/202/131/2037

1990 Mainstore: http://maps.secondlife.com/secondlife/Redwood/98/57/3667

[sourcesandsignificance1]

Blog Post #01- Fashion in the Metaverse

In this article, I will try to discuss the transformative effect of the metaverse on the fashion industry, underlining virtual fashion events. I will discuss in detail how luxury brands like Gucci, Balenciaga, and Ralph Lauren are using Roblox, Fortnite, and Decentraland to reach their audiences in new and innovative ways. I will also touch on the great role that sustainability plays in these virtual fashion events and how these brands are using the metaverse to reduce their environmental impact and redefine the future of fashion. ------------------------------------------------------------------------------ To begin with, let's talk about Decentraland and its role in hosting one of the first big digital fashion events—'Metaverse Fashion Week' in 2022. The event, which was virtual, saw possibilities opening up for digital fashion and showed how brands were actually moving away from traditional, physical showcases toward virtual engagement. In the metaverse, fashion shows are no longer bound by the costs of travel, arrangement of set-ups, and resource-intensive activities. Instead of the old ways, brands can create immersive virtual environments that attract audiences worldwide without carbon emissions. Decentraland provides a canvas for designers and brands to create bespoke, interactive spaces. These spaces allow brands to reach their audience in many ways, such as through fashion shows, virtual retail stores, and pop-up shops.

Moreover, virtual fashion shows are sustainable. The traditional fashion weeks come with a huge environmental price tag, that is, the transportation of models, designers, and collections, including the disposal of unsold garments. Virtual fashion events mitigate a huge volume of waste by offering digital portrayals of fashion collections. Consequently, these virtual events make it possible for brands to create digital representations of clothes instead of physical ones, therefore reducing overproduction and waste.

What interests me the most about virtual fashion is its ability to create on-demand clothing, which may also help reduce overproduction. By offering digital garments for virtual avatars, brands can reduce their ecological footprint.

Luxury brands like Gucci, Balenciaga, and Ralph Lauren are leading the charge into the metaverse with virtual fashion events on Roblox, Fortnite, and Decentraland. These digital spaces give brands new unique opportunities to engage with their consumers in ways that are more sustainable, immersive, and interactive while answering growing interest in digital fashion.

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Luxury Labels in Virtual Fashion

Gucci: The Gucci Garden on Roblox

Here I want to throw light on the Gucci's 'Gucci Garden on Roblox', which is among the most inventive instances of virtual fashion. Launched in 2021, this immersive experience let users explore a virtual recreation of Venice that was created with the city's distinctive architectural brilliance in mind. There were themed rooms in this vibrant areas that represented various Gucci collections. According to Forc Magazine, the Gucci Garden was much more than a digital fashion show: visitors could buy virtual items, interact with the environment, customize their avatars, and be fully immersed in the world of Gucci.

The virtual fashion environment is most intriguing because it merges architectural components with fashion, hence creating something entirely new and unique. This example shows that brands can actually collaborate with the metaverse in order to come up with unique, sustainable fashion experiences.

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Balenciaga: Collaboration with Fortnite

Next, I would like to talk about the collaboration between Balenciaga and Epic Games' Fortnite that took place in 2021. This collaboration marked a huge step in the development of digital fashion, as it gave Fortnite players a chance to dress their avatars in Balenciaga's virtual clothes. Here, we see how fashion may break the barrier of conventional shop windows and penetrate the virtual worlds, where users can also express their identity through their avatars. By selling virtual clothes and accessories, Balenciaga has succeeded in engaging younger audiences by demonstrating the potential for fashion to be effortlessly integrated into digital contexts. This collaboration will be important, first, because it underlines the emerging market that gaming platforms present for fashion brands. It also underlines the growing importance of virtual fashion within gaming communities, where digital assets are held in as high regard as their physical counterparts. I will therefore argue that with the increasing trend of fashion houses turning to online platforms for greater visibility and generation of revenue, this trend is only going to grow much stronger.

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Ralph Lauren: The RL Virtual Experience

Lastly, it has to be recognized that Ralph Lauren's significant step into the metaverse was realized with the launch of The RL Virtual Experience in 2021. This interactive virtual shopping experience allowed users to navigate through Ralph Lauren's collections in a digital space that replicated the level of refinement and sophistication of their physical stores. The project was envisioned to deliver a similar level of exclusivity and upscale retail experience typical of the flagship stores linked with Ralph Lauren; in this case, though, it was realized in only a virtual version.

The thing that is most striking about the RL Virtual Experience is the integration of technology with luxury. In a sense, Ralph Lauren has almost reduced the ecological footprint of traditional retail by offering a virtual in-store experience, while simultaneously providing an entertaining and personalized shopping experience for its consumers. The transition into virtual environments is a clear sign of the future direction that fashion will take, where digital spaces are likely to play a far more important role in customer experience and engagement with brands.

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Taking everything into consideration, the growing number of virtual fashion events within the metaverse is a clear testimony to the fact that the fashion industry has finally accepted new developments in digital technology and sustainability. Platforms like Decentraland, Roblox, and Fortnite offer brands the tools needed to create an immersive and interactive experience that reduces environmental impact while offering consumers new ways of engaging with fashion. There is an expected gradual move towards virtual fashion, noted for principles such as originality, sustainability, and accessibility, as brands like Ralph Lauren, Gucci, and Balenciaga keep on exploring these digital landscapes.

This move to virtual fashion shows, in my opinion, is a positive step for the sector. It encourages innovation, gives firms new avenues to connect with consumers throughout the world, and helps ensure that fashion has a more sustainable future.

Sources

Decentraland. (2022). The First Metaverse Fashion Week. Available at: https://www.decentraland.org [Accessed 26 December 2024].

Landvault. (2021). Fashion Brands in the Metaverse. Available at: https://landvault.io/blog/fashion-brands-metaverse [Accessed 26 December 2024].

Fashinnovation. (2021). Virtual Runway: Is Digital the Future of Fashion?. Available at: https://fashinnovation.nyc/virtual-runway-is-digital-the-future-of-fashion/ [Accessed 26 December 2024].

Forc Magazine. (2021). The Gucci Garden on Roblox: An Immersive Virtual Experience. Available at: https://www.forc.com [Accessed 26 December 2024].

Gucci. (2021). Gucci Garden on Roblox: An Immersive Virtual Experience. Available at: https://www.gucci.com [Accessed 26 December 2024].

Balenciaga. (2021). Balenciaga Partners with Fortnite. Available at: https://www.balenciaga.com [Accessed 26 December 2024].

Ralph Lauren. (2021). The RL Virtual Experience. Available at: https://www.ralphlauren.com [Accessed 26 December 2024].

Forbes. (2020). Ralph Lauren: A Virtual Store Experience that Will Change Shopping Forever. Available at: https://www.forbes.com/sites/josephdeacetis/2020/11/27/ralph-lauren-a-virtual-store-experience-that-will-change-shopping-forever/ [Accessed 26 December 2024].

[idolgalaxy]

I☆DOL GALAXY☆ Timeless Beauty Asia Fashion Dance

[carmesine]

www.carmesine.com

3D Design: More Than Just Flashy Visuals

In a world where speed and precision are critical, 3D design is transforming fashion from concept to creation. It’s not just about eye catching renders; it’s the secret to streamlining the entire process.

Bridging Concepts, to design in 3D

In today’s fast-paced fashion world, 3D design isn’t just a visual upgrade, it’s the key to streamlining the entire process, from initial concepts to final products. Our studio integrates DPC workflows at every stage, ensuring that creativity, production, and marketing all work in harmony, resulting in faster, more efficient results. This means to design in 3D.

Smart Ideation

AI generated sketches and converting 2D drawings into photorealistic images, are useful for quickly exploring concepts, fantastic as ideation tools. Combining both classic design skills and DPC is essential to bring those ideas to life in a way that truly translates into manufacturable designs. This fusion gives brands the agility to innovate while ensuring that ideas remain viable in the real world.

Facing Frustrations

Adopting new digital tools can be overwhelming in some contexts. Many teams struggle with the leap from traditional methods to full digital integration. Decision makers may hesitate, viewing DPC as just another layer of complexity. However, those who embrace DPC as a core part of their process see not only streamlined operations but also significant cost savings and faster time to market. True integration is key.

Freelance Collaboration: A Flexible Solution

As brands struggle to scale DPC internally, our expertise in both capsule and full-line design offers a flexible, cost-effective solution. Carmesine Studio’s freelance services provide the external expertise needed to fully leverage DPC, without the overhead of building inhouse teams. We help brands transition beyond pilot programs, integrating DPC workflows seamlessly to design entire collections or focused capsule projects, maximizing the potential of digital assets while maintaining creativity and efficiency.

Elevate Your Brand's Design with DPC Excellence!

At Carmesine Studiolab, we specialise in crafting innovative designs for your brand using the latest Digital Product Creation techniques. Contact us today to discover how we can collaborate and enhance your design process with cutting-edge DPC solutions!

[zwartrijst]

[tiny-blep]

💕 Summer Love 💕

Her Hair: Wasabi // Matcha Hair

Her Eyes: BOM LOTUS. Birdy Eyes 05

Her Necklace: Elle Boutique - Janis V2 - Reborn

Her Outfit: Cosmic Dust x imbue. // Sunny Bikini FATPACK

Her Skirt: Mug - Luella Skirt - Pale

Her Lips: TOP1SALON - HD SEASON LIPSTICK PALE P1

His Necklace: RAWR! Saviour Necklaces

His Tape: . Tiny Blep . Duck Taped

His Shorts: [ ERAUQS ] - Kenji Shorts

Beer: Beer Bottle - (Male) - [Chris Two Designs]

Chips: MOVEMENT - Walking tacos - Cool ranch

Basket: MOVEMENT - Shopping snacks BASKET - Red

Building 1: ! ninety - Sea Food Shop

Building 2: ! ninety - Surf Shop

Building 3: ! ninety - Smoothie Shop

Van: dust bunny & con . waterfront camper . pink

❗Created using Photoshop and krea.ai ❗Minimal editing done to Blogged products

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[fashionfusionglow]

Virtual Fashion: A Digital Evolution in Style

Sustainability and Ethical Considerations

One of the most significant advantages of Virtual fashion is its potential to promote sustainability and ethical practices within the fashion industry. By reducing the need for physical materials and production processes, virtual fashion can help minimize waste and carbon emissions, making it a more environmentally friendly alternative to traditional fashion. Additionally, Digital fashion offers greater accessibility to individuals of all shapes, sizes, and backgrounds, democratizing the fashion industry and promoting inclusivity.

Read More : Fashion Fusion Glow

[inzoiresource]

inZOI is hosting a design contest with CONNECT, a digital fashion platform by CLO Virtual Fashion

Please note that CLO's tools are not the only available tools for outfit creation for the game.

[klogggzz]

Grandmothering🤎💫

🧥👖~ @valid.online | “Gigi Outfit” (Inkludes jacket/skirt & is Lokated @ Mainstore)🤎💫

💅🏼~ @shop1990.sl | “Leo Chrome Set” (Lokated @ Mainstore)🤎💫

💫Mainstores💫 1990 Mainstore🏪: http://maps.secondlife.com/secondlife/Redwood/98/57/3667

Valid Mainstore🏪: Second Life Maps | Valid x Unify

[unrealvarvarushka]

aw24 tender love 5/7

[artificegirl]

@artificegirl

[idolgalaxy]

I☆DOL GALAXY☆ Virtual Fashion Show

[carmesine]

This work aims to explore new possibilities in fashion design through a detailed and professionally curated ideation process. It serves as a robust foundation for subsequent design stages, including fashion and surface design, functional pattern making, stitching and modeling. Our approach transitions from broad concepts to detailed high-resolution designs, both at the mesh and surface levels, refining the design concepts 

Digital rendering and animations will be used for final visualisation ensuring a comprehensive approach to modern fashion design and showcasing coherence to the design concept.

There is no comeback!

[zwartrijst]

[tiny-blep]

Sponsor Spotlight: Aloe Click here to visit the store Skirt: Aloe. Milk Maid Skirt // FATPACK Boots and Socks: Aloe. Feya Boots // FATPACK

Staff: Arkivet + /Vae Victis\ :: Nix Solis Staff Eyes: {Rosier} / Lovesick Eyes Panties: .SB. Myla Thong

[inhwa-kim]

White in Motion

Oct. 4, 2023 - Oct. 8, 2023.

Gallery FINGER FORUM

愛知県名古屋市名東区望が丘268-1 にしほマンション1F

Nisihomansyon 1F, Nozomigaoka, Meito-ku Nagoya-shi, Aichi, Japan.

http://www.fifoarts.com