#vccp

[paolalopezfeliu]

Agencia: VCCP

Anunciante: Honda Motor Europe Motorcycles

Marca: Honda Motor Europe Motorcycles

Sector: Automoción

Producto: Motocicletas

Contacto del cliente: Andrew Saxon, Nick Bennett

Director creativo ejecutivo: Beto Nahmad

Director creativo: Javi Barreiro

Redactores: Mikel Merino, Sara de las Heras

Directores de arte: Iván Ezquerro, Paula Casas

Director comercial: Sam Downing

Directores de cuentas: Joe Humphries, Emily Miles

Jefe de planificación: Álvaro Ojeda

Productora creativa de agencia: Geraldine Buhrkohl

[posted-en-route]

[helloyoucreatives]

 1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life. That’s the vital message at the heart of a new integrated campaign launching this weekend from Prostate Cancer UK and VCCP London, with a call for thousands more men across the country to check their risk online.

The creative platform, ‘A future full of good things’, focuses on the future - the life full of really good things that lies ahead for men (and those who love them) if they check their risk and find out what they can choose to do about it, and forms part of Prostate Cancer UK’s wider campaign ‘‘Find it Earlier’.

[screenchow]

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. To create your own ‘My Cadbury Era’ poster, visit the website at myera.cadbury.co.uk – I tried but the site doesn’t accept a non-UK number, so don’t bother if you are…

[materialworldme]

-Education system is rigged so that you end up poor and in a bad place. Work in school, what job do you want to do ok work in that job save up your pension and then retire.

-Companies will stab you in the back and get rid of you to save there own skin and also look out for themselves. They are greedy and want to pay less and you don’t have enough to survive on your own. (Theory, VCCP, Ridgewall)

-Social condition tells us be proud and identify with what you have also teachs conditional love only this condition if met you can be loved be like superman, rich, successful, look this way. Even if you are those things love is limited and if you are to much like that you cant relate to people also being loved on those conditions is conditional love.

[brandhighlighters]

Unveiling the Top 10 Digital Marketing Companies in UK

London, UK – [14/03/2024] – In today's thriving digital landscape, businesses understand the importance of a strong online presence. To navigate the ever-evolving marketing landscape, many companies turn to specialist digital marketing agencies.

This press release shines a light on the top 10 digital marketing companies in UK, renowned for their expertise and innovative strategies.

1. Brand Highlighters:

 Founded by the passionate Jon Hall, Brand Highlighters is a data-driven agency and it is a part of the top 10 digital marketing companies in UK because it offers a comprehensive suite of services designed to illuminate your brand online.

Expertise across the spectrum: From SEO and social media marketing to paid advertising and content creation, Brand Highlighters crafts unique and results-oriented campaigns that propel businesses toward their goals.

Data-driven approach: They leverage data insights to ensure each strategy is targeted and measurable, maximizing the return on investment (ROI) for their clients.

Client-centric focus: Brand Highlighters prioritize building strong relationships with their clients, understanding their unique needs, and exceeding expectations.

Visit their website at https://brandhighlighters.co.uk/ to learn more about how they can help your business shine brighter online.

2. The Good Marketer: Led by the marketing veteran Tom Welbourne, The Good Marketer is a creative agency specializing in crafting strategic marketing campaigns that drive brand awareness and engagement.

3. Atomic Digital Marketing: Established by the tech-savvy Matthew Carter, Atomic Digital Marketing offers a data-driven marketing approach, focusing on maximizing return on investment (ROI) through effective digital strategies.

4. Gripped: Founded by the B2B marketing specialists Ben Crouch and Steve Eveleigh, It is the part of Top 10 Digital Marketing Companies in UK because Gripped helps businesses in the B2B space generate leads, nurture relationships, and achieve their growth objectives.

5. We Are Social:  Pioneered by global marketing expert Jim Coleman, We Are Social is a renowned agency with a network of offices worldwide. They offer a full spectrum of digital marketing services, helping businesses build a strong online presence across various channels.

6. The SEO Works: Established by the SEO specialist Neil Palmer, The SEO Works is a leading agency specializing in search engine optimization (SEO) strategies. They help businesses improve their organic search ranking and drive qualified traffic to their websites.

7. Econsultancy: Founded by the digital marketing thought leader Ashley Friedlein, Econsultancy offers a comprehensive suite of digital marketing services, including training, consultancy, and software solutions.

8. M&C Saatchi: Established by the creative pioneers Maurice & Charles Saatchi, Jeremy Sinclair, Bill Muirhead, and David Kershaw, M&C Saatchi is a global advertising and marketing agency network. They offer a unique blend of creativity and data-driven insights to deliver impactful marketing campaigns.

9. VCCP Media: Founded by media planning and buying expert Charles Vallance, VCCP Media is one of the top 10 digital marketing companies in UK because they help businesses develop strategic media plans and execute effective advertising campaigns across various channels.

10. Digitas: Established by performance marketing specialist Jen Berry, Digitas focuses on driving measurable results for their clients through data-driven marketing strategies.

Businesses seeking a digital marketing partner should conduct thorough research and choose an agency that aligns with their specific needs and budget.

[year1term2]

Case study:

Here i completed my ninth slide of my presentation. This slide was focusing in on the competition of Uncommon creative studios (my agency). i found 2 competitors who are working at a similar level, these included VCCP and Don't Panic.

I included my transcript notes here too.

[mistingdreams]

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Exw H bq zqpbcu vqocwhocv, hd zc jxvw zlpw wq ec vccp.

[michaelmyerspjs]

Cadbury - "This doesn't need to end"

PT6 Journaling Your Response to Advertising

It was like a Hollywood film, a painting with the most serene and innocent-looking subjects. Looks closer and listen carefully; you can hear the eeriness. The deafening silence of the streets and the abandoned building because all the noise is within the walls- the families' homes. Homes, not houses, because we are all in there.

Cadbury's coronavirus ad capsules the memories behind the doors of homes: stories of a bond's personality, kindness, and generosity. Despite the sudden lockdown that caused people to isolate themselves from the outside world, the short ad shuns light on the memories made within the walls we call home. The film launched during a 90-second spot during Gogglebox on May 1 and was supported by a social media campaign. All media was handled by Carat. The film will be available afterward on Cadbury's social channels (The Drum, 2020).

During the pandemic lockdown, many families anticipated news, reports, and updates from the government through their electronic screens. Families gathered around the living room people and read articles on websites, lacking a physical newspaper to conform to the tradition. We, the people in isolation, those with hope and the prospect of having our everyday life back, were the audience and the subject. To tell us a message that the bond we formed, the memories we made, how we grew and struggled during those times- "this doesn't need to end."

The video was a message, no advertisement of Cadbury's products. The statement was clear, and the goal was certain: to tell the world that just like us, they, too, struggled and recovered during the pandemic. The video advertisement highlighted the absence of featuring their export, but the intended idea was to relate to their customers and audience. And promotion of generosity.

Media manipulation is joint in naive and eager companies to gain possible customers and attract the masses. The ad managed to capture the viewers' attention without anything false. No false words that credit, waiting with bated breath, of competitive industries. It used the audience as their subject, their stories, their voice- the voice we recognized, the one we listened to because we apprehended the words uttered. The viewers heard their message: "This doesn't need to end."

References:

Cadbury. (2020, May 1). Cadbury - This doesn’t need to end [Video]. YouTube. https://www.youtube.com/watch?v=kU9bENZ_0Uc

The Drum. (2020b, May 4). Cadbury: This Doesn’t Need To End By VCCP. https://www.thedrum.com/creative-works/project/vccp-cadbury-doesn-t-need-end

[kaptech]

Deploy Bitlocker using Endpoint Manager for VCCP

So part of the ISO 27001 the business had made a decision that all Windows laptops should be encrypted with Bitlocker and all Macs will be encrypted with Filevault. I was brought in as the lead for all Windows laptop devices. We had 630 windows laptops we had to roll out Bitlocker to. All these laptops were autopilot enrolled already into Endpoint Manager. 

First thing we had to do was check that all Windows 10 operating systems were on the 1809 version as any versions below this would cause issues. To do this we sent an email to all users to do a windows update over the weekend the service desk guys then would check of in Endpoint Manger to confirm they are on the latest build. Any users that were not the service desk guys would chase the user and do the update for them.

Once the checks were completed by the service desk and the laptops were in place. I first created the Endpoint Manager policy and used the endpoint protection policy. 

We used the following settings for the policy. 

-Set Encrypt Devices 

-Allow the users to enable encryption during AAD join. 

-Configure encryption method (We went with the default of XTS-AES 256 bit) 

-We set the fixed drive recovery and enabled the store recovery information in Azure Active Directory. (This is so that bitlocker keys would auto enroll in Azure Active Directory)

-We blocked the bitlocker removable storage (This is so a 3rd Party cannot take the drive and decrypt it)

Once the policy was created I created an Azure AD Group and called it Win10 Bitlocker and I assigned the Windows 10 Bitlocker Policy to the Azure AD Windows 10 Bitlocker group. 

We then decided to select about 10 windows devices from users in separate departments and assigned their devices to the Win10 Bitlocker group. Once this was done I would run a sync to push the policy onto the laptop. 

The next day I would check that the policy has applied to the device successfully. Service desk would check to see if the drive has been encrypted to see if there is a lock against the drive. If it has been encrypted they would also check in Azure AD to see that the Bitlocker key is there. If the drive is not encrypted then they would force it from the client side by running a sync. 

This process took over 3 months to encrypt all laptops with bitlocker and the key in Azure AD ready to use if we need to decrypt the hard drive. 

Fallback 

In stock we kept a total of 50 HP G8 laptops with Windows 10 that were ready to go if there was an issue with the users laptop and drives and we could swap out the laptop. 

Issues faced 

TPM on HP Pavilion G6

So one issue faced was the TPM chip on the HP G6 laptop were to old and would not work with the deployment of Bitlocker via Endpoint manager. We could have just encrypted these drives manually then store the bitlocker key in Azure AD but we decided to swap these laptops out with HP G8 laptops during the process.

Bitlocker drive could not be applied 

So we had it on a handful of devices in the past where group policies were managing the device but then it stores the following registry key on the local machine 

HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\FVE

To get around this service desk would delete the key and run a synch manually from the client machine which fixed the issue.

[petnews2day]

Dogs Trust launches 'Ground Dog Day' campaign on TV, social and OOH

New Post has been published on https://petn.ws/BqWs4

Dogs Trust launches 'Ground Dog Day' campaign on TV, social and OOH

The UK’s largest dog welfare charity, Dogs Trust, has launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life. Created by VCCP, the ‘Ground Dog Day’ campaign aims to set a vision for the charity as it moves to reframe Dogs Trust as […]

See full article at https://petn.ws/BqWs4 #PetCharitiesNews

[robbobrain]

I did some shit

Jess from dinosaur- she has a meeting on Thursday (tomorrow) and is going to try and sort it so we can go down and have a look around the agency

Applied for the W&K placement in London and the BBH placement in New York. Lily also got in touch with VCCP on behalf of both of us.

Also got in touch with Lucy Dale- she’s a freelance copywriter, I found her on the young creative connections page, it said she was in Berlin so it could be useful to speak to her again about working outside of the UK. Lily also got in touch with someone from BJL who does copy.

We have a call later with Gemma from AKQA, hopefully will get some feedback on our Gymshark stuff from last year and any tips for this years future lions.

Also Fê put us in touch with Ellen Jackson, hopefully we can arrange a call or something at some point- it’s in the making.