#vccp

[compellingselling]

Listen to the chocolate-surfing turtle, not the tech bro

So it turns out the tech bro proliferation isn't just happening on my YouTube bumpers – it's a worldwide outbreak.

Müller's 20-second spot starts with a spot-on spoof of finance-hacking videos and turns it into a bizarre celebration of chocolate liquid which is what Müller Frijj is apparently.

There's also a tidal wave of distinctive brand assets to drill Frijj into people's heads so it hopefully comes to mind the next time they're scanning a convenience store fridge.

VCCP London's LinkedIn post explains, "the campaign flips the script on hustle culture, offering a delicious escape from the pressure to grind, optimise, and take life way too seriously."

Yeah, so, um... none of that is apparent here. And it doesn't matter. The video will do an excellent job for Müller even if the "insight" didn't make it into the execution.

Director: George Wait (who also happens to be the CD) and Girl&Bear.

[posted-en-route]

[escapekit]

Cadbury Packaging for Cadbury UK by VCCP London

[helloyoucreatives]

 1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life. That’s the vital message at the heart of a new integrated campaign launching this weekend from Prostate Cancer UK and VCCP London, with a call for thousands more men across the country to check their risk online.

The creative platform, ‘A future full of good things’, focuses on the future - the life full of really good things that lies ahead for men (and those who love them) if they check their risk and find out what they can choose to do about it, and forms part of Prostate Cancer UK’s wider campaign ‘‘Find it Earlier’.

[glowinflatables]

At Glow Inflatables, we love turning imagination into reality and our recent project with Sage and VCCP was a perfect example. Sage, a global leader in accounting, finance, HR, and payroll software, recently launched their Sage Copilot which is a powerful AI assistant designed to streamline business operations. To celebrate this cutting-edge release, they made a big impact at Excel London with a campaign that was hard to miss, thanks to some seriously eye-catching inflatables created by our team at Glow Inflatables Ltd. Working closely with our client at VCCP, we were tasked with bringing the Sage Copilot characters to life in giant inflatable form! These playful, futuristic mascots are central to Sage’s AI brand identity so it was essential we replicated them accurately. We supplied a towering 10-metre inflatable character and three more compact 3-metre versions, ensuring that every curve and contour of the designs stayed true to Sage’s creative vision as well as looking fantastic at the conference centre. To enhance the experience for passers-by, each inflatable character featured a QR code, inviting attendees to scan and explore Sage Copilot further. It’s a great example of how inflatables can be more than just visual - they can be interactive too. Placed strategically around the venue, the characters added a memorable, larger-than-life dimension to Sage’s presence at Excel London, drawing attention and curiosity from all angles. This project was a great showcase of what we do best at Glow Inflatables: creative collaboration, custom design, and expert execution. We’re proud to have helped Sage and VCCP bring a bit of AI magic into the real world, turning heads in the process. Read the full article

[onemanjury]

Name: Made to share

Client: Cadbury

Agency: VCCP London

Award Prediction: Gold

Award Result: Silver

[letssureshblr]

laptop motherboard vccp voltage checking Online Advanced Laptop repairing course New Batch Starts Now for more details please call us SK Computer Technologies mb: 9444180072 / 9841925321 https://skcomputertechnologies.com/laptop-chip-level-course/

[safternunez]

VCCP Social - DJ Challenger Mix from Adam Nunez on Vimeo.

[boycalledric]

Gut Glory - TV Commercial from NERDO on Vimeo.

We at Nerdo have got guts, and we know that they need a lot of care and attention. Our guts don’t just make us happy from the stomach down, they also have a huge effect on how mentally content we feel.

Gut health = brain health.

Colourful, circular and swirling with healthy energy, Gut Glory gives you the freedom to be yourself, whoever you are, and this is exactly what we’re representing in our beautiful vivacious film. It’s about feeling not just good - or even great - but GLORIOUS. We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it "pop-punk", taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.

Our commercial for the new brand launched by Müller is a celebration of individuality, all about the joy of living and loving who you are, banishing ideas of “norms” or “standards”. Our people (and their guts) are glorious and they are free. They move freely, they dance without a care, they pass the Gut Glory pot between them in fluid liberated ways. The characters are not “normal” in the dull constricting sense of the word - they are good-natured PUNK-POP REBELS - and they are all the more glorious for it.

We used a mixed media approach with a positive, vibrant language and an analogue touch, underlining the message of the commercial: "Go out, and feel free to be your glorious self!"

Creative Direction: Lorenzo Levrero Daniele Gavatorta

Nerdo Producer: Letizia Saponaro

Storyboard Artist: Giulia Manna

Design: Daniele Gavatorta

Animation: Gabriele Calvi Daniele Gavatorta

Partizan Producer: Isabella Parish

Partizan:

Executive Producer: Duncan Gaman

Producer: Isabella Parish

Agency: VCCP Blue

Team VCCP Blue: Tony Hector - Creative Direction Malina Giurgea and Teodora Nicolae - Creative Team Simon Plant - EP Matthew Hayes - Strategist Justine Pescher - Account Director Ivo Oh - Account Manager

Müller: Michael Inpong - Marketing Director Jonathan Prince - Senior Brand Manager

Shooting Director: Davide De Martis

DOP: Paolo Bertino

Line Producer: Claudia Losini

Gaffer: ALessio Panzetta

Key Grip: Andrea Pettiti

Make Up Artist: Elena Bettanello

Casting Direction: Laura Stella Motta

Talents: Aida Christina Susanna Joseph Lorenzo Belli Ivan Zanconato Mariia Pavlenko

[idealabx]

Inrernational Work

Virgin Media, Walrus Whizzer - http://crdt.tv/NDc4OTE1

Agency - VCCP

Director - Andreas Nilsson

Prod Co - Biscuit Filmworks

[compellingselling]

Good copywriting is not confined to ads

If you have a thick chocolate bar the size of license plate, it's definitely a sharing size. Cadbury has a lot of fun with situations where some people deserve more than others – though nobody goes without. And it still connects with their "generosity" campaign platform that has the tagline, "There's a glass and a half in everyone."

Famous Campaigns has the whole set.

It's all over LinkedIn today. So much so that it's already spawned a spoof.

Agency: VCCP and Girl & Bear.

[screenchow]

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. To create your own ‘My Cadbury Era’ poster, visit the website at myera.cadbury.co.uk – I tried but the site doesn’t accept a non-UK number, so don’t bother if you are…

[onemanjury]

Name: The Receipt

Client: Co-op

Agency: VCCP

Award Prediction: Gold

Award Result: Fail

[brandhighlighters]

Unveiling the Top 10 Digital Marketing Companies in UK

London, UK – [14/03/2024] – In today's thriving digital landscape, businesses understand the importance of a strong online presence. To navigate the ever-evolving marketing landscape, many companies turn to specialist digital marketing agencies.

This press release shines a light on the top 10 digital marketing companies in UK, renowned for their expertise and innovative strategies.

1. Brand Highlighters:

 Founded by the passionate Jon Hall, Brand Highlighters is a data-driven agency and it is a part of the top 10 digital marketing companies in UK because it offers a comprehensive suite of services designed to illuminate your brand online.

Expertise across the spectrum: From SEO and social media marketing to paid advertising and content creation, Brand Highlighters crafts unique and results-oriented campaigns that propel businesses toward their goals.

Data-driven approach: They leverage data insights to ensure each strategy is targeted and measurable, maximizing the return on investment (ROI) for their clients.

Client-centric focus: Brand Highlighters prioritize building strong relationships with their clients, understanding their unique needs, and exceeding expectations.

Visit their website at https://brandhighlighters.co.uk/ to learn more about how they can help your business shine brighter online.

2. The Good Marketer: Led by the marketing veteran Tom Welbourne, The Good Marketer is a creative agency specializing in crafting strategic marketing campaigns that drive brand awareness and engagement.

3. Atomic Digital Marketing: Established by the tech-savvy Matthew Carter, Atomic Digital Marketing offers a data-driven marketing approach, focusing on maximizing return on investment (ROI) through effective digital strategies.

4. Gripped: Founded by the B2B marketing specialists Ben Crouch and Steve Eveleigh, It is the part of Top 10 Digital Marketing Companies in UK because Gripped helps businesses in the B2B space generate leads, nurture relationships, and achieve their growth objectives.

5. We Are Social:  Pioneered by global marketing expert Jim Coleman, We Are Social is a renowned agency with a network of offices worldwide. They offer a full spectrum of digital marketing services, helping businesses build a strong online presence across various channels.

6. The SEO Works: Established by the SEO specialist Neil Palmer, The SEO Works is a leading agency specializing in search engine optimization (SEO) strategies. They help businesses improve their organic search ranking and drive qualified traffic to their websites.

7. Econsultancy: Founded by the digital marketing thought leader Ashley Friedlein, Econsultancy offers a comprehensive suite of digital marketing services, including training, consultancy, and software solutions.

8. M&C Saatchi: Established by the creative pioneers Maurice & Charles Saatchi, Jeremy Sinclair, Bill Muirhead, and David Kershaw, M&C Saatchi is a global advertising and marketing agency network. They offer a unique blend of creativity and data-driven insights to deliver impactful marketing campaigns.

9. VCCP Media: Founded by media planning and buying expert Charles Vallance, VCCP Media is one of the top 10 digital marketing companies in UK because they help businesses develop strategic media plans and execute effective advertising campaigns across various channels.

10. Digitas: Established by performance marketing specialist Jen Berry, Digitas focuses on driving measurable results for their clients through data-driven marketing strategies.

Businesses seeking a digital marketing partner should conduct thorough research and choose an agency that aligns with their specific needs and budget.