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Agencia: VCCP
Anunciante: Honda Motor Europe Motorcycles
Marca: Honda Motor Europe Motorcycles
Sector: Automoción
Producto: Motocicletas
Contacto del cliente: Andrew Saxon, Nick Bennett
Director creativo ejecutivo: Beto Nahmad
Director creativo: Javi Barreiro
Redactores: Mikel Merino, Sara de las Heras
Directores de arte: Iván Ezquerro, Paula Casas
Director comercial: Sam Downing
Directores de cuentas: Joe Humphries, Emily Miles
Jefe de planificación: Álvaro Ojeda
Productora creativa de agencia: Geraldine Buhrkohl
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Good copywriting is not confined to ads
If you have a thick chocolate bar the size of license plate, it's definitely a sharing size. Cadbury has a lot of fun with situations where some people deserve more than others – though nobody goes without. And it still connects with their "generosity" campaign platform that has the tagline, "There's a glass and a half in everyone."
Famous Campaigns has the whole set.
It's all over LinkedIn today. So much so that it's already spawned a spoof.
Agency: VCCP and Girl & Bear.
#ads#advertising#adverts#creative advertising#advertising education#ad#copywriting#copywriter#VCCP Girl & Bear#Cadbury Dairy Milk
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Cadbury Packaging for Cadbury UK by VCCP London
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1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life. That’s the vital message at the heart of a new integrated campaign launching this weekend from Prostate Cancer UK and VCCP London, with a call for thousands more men across the country to check their risk online.
The creative platform, ‘A future full of good things’, focuses on the future - the life full of really good things that lies ahead for men (and those who love them) if they check their risk and find out what they can choose to do about it, and forms part of Prostate Cancer UK’s wider campaign ‘‘Find it Earlier’.
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Name: Made to share
Client: Cadbury
Agency: VCCP London
Award Prediction: Gold
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vimeo
Gut Glory - TV Commercial from NERDO on Vimeo.
We at Nerdo have got guts, and we know that they need a lot of care and attention. Our guts don’t just make us happy from the stomach down, they also have a huge effect on how mentally content we feel.
Gut health = brain health.
Colourful, circular and swirling with healthy energy, Gut Glory gives you the freedom to be yourself, whoever you are, and this is exactly what we’re representing in our beautiful vivacious film. It’s about feeling not just good - or even great - but GLORIOUS. We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it "pop-punk", taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.
Our commercial for the new brand launched by Müller is a celebration of individuality, all about the joy of living and loving who you are, banishing ideas of “norms” or “standards”. Our people (and their guts) are glorious and they are free. They move freely, they dance without a care, they pass the Gut Glory pot between them in fluid liberated ways. The characters are not “normal” in the dull constricting sense of the word - they are good-natured PUNK-POP REBELS - and they are all the more glorious for it.
We used a mixed media approach with a positive, vibrant language and an analogue touch, underlining the message of the commercial: "Go out, and feel free to be your glorious self!"
Creative Direction: Lorenzo Levrero Daniele Gavatorta
Nerdo Producer: Letizia Saponaro
Storyboard Artist: Giulia Manna
Design: Daniele Gavatorta
Animation: Gabriele Calvi Daniele Gavatorta
Partizan Producer: Isabella Parish
Partizan:
Executive Producer: Duncan Gaman
Producer: Isabella Parish
Agency: VCCP Blue
Team VCCP Blue: Tony Hector - Creative Direction Malina Giurgea and Teodora Nicolae - Creative Team Simon Plant - EP Matthew Hayes - Strategist Justine Pescher - Account Director Ivo Oh - Account Manager
Müller: Michael Inpong - Marketing Director Jonathan Prince - Senior Brand Manager
Shooting Director: Davide De Martis
DOP: Paolo Bertino
Line Producer: Claudia Losini
Gaffer: ALessio Panzetta
Key Grip: Andrea Pettiti
Make Up Artist: Elena Bettanello
Casting Direction: Laura Stella Motta
Talents: Aida Christina Susanna Joseph Lorenzo Belli Ivan Zanconato Mariia Pavlenko
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Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. To create your own ‘My Cadbury Era’ poster, visit the website at myera.cadbury.co.uk – I tried but the site doesn’t accept a non-UK number, so don’t bother if you are…
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-Education system is rigged so that you end up poor and in a bad place. Work in school, what job do you want to do ok work in that job save up your pension and then retire.
-Companies will stab you in the back and get rid of you to save there own skin and also look out for themselves. They are greedy and want to pay less and you don’t have enough to survive on your own. (Theory, VCCP, Ridgewall)
-Social condition tells us be proud and identify with what you have also teachs conditional love only this condition if met you can be loved be like superman, rich, successful, look this way. Even if you are those things love is limited and if you are to much like that you cant relate to people also being loved on those conditions is conditional love.
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Unveiling the Top 10 Digital Marketing Companies in UK
London, UK – [14/03/2024] – In today's thriving digital landscape, businesses understand the importance of a strong online presence. To navigate the ever-evolving marketing landscape, many companies turn to specialist digital marketing agencies.
This press release shines a light on the top 10 digital marketing companies in UK, renowned for their expertise and innovative strategies.
1. Brand Highlighters:
Founded by the passionate Jon Hall, Brand Highlighters is a data-driven agency and it is a part of the top 10 digital marketing companies in UK because it offers a comprehensive suite of services designed to illuminate your brand online.
Expertise across the spectrum: From SEO and social media marketing to paid advertising and content creation, Brand Highlighters crafts unique and results-oriented campaigns that propel businesses toward their goals.
Data-driven approach: They leverage data insights to ensure each strategy is targeted and measurable, maximizing the return on investment (ROI) for their clients.
Client-centric focus: Brand Highlighters prioritize building strong relationships with their clients, understanding their unique needs, and exceeding expectations.
Visit their website at https://brandhighlighters.co.uk/ to learn more about how they can help your business shine brighter online.
2. The Good Marketer: Led by the marketing veteran Tom Welbourne, The Good Marketer is a creative agency specializing in crafting strategic marketing campaigns that drive brand awareness and engagement.
3. Atomic Digital Marketing: Established by the tech-savvy Matthew Carter, Atomic Digital Marketing offers a data-driven marketing approach, focusing on maximizing return on investment (ROI) through effective digital strategies.
4. Gripped: Founded by the B2B marketing specialists Ben Crouch and Steve Eveleigh, It is the part of Top 10 Digital Marketing Companies in UK because Gripped helps businesses in the B2B space generate leads, nurture relationships, and achieve their growth objectives.
5. We Are Social: Pioneered by global marketing expert Jim Coleman, We Are Social is a renowned agency with a network of offices worldwide. They offer a full spectrum of digital marketing services, helping businesses build a strong online presence across various channels.
6. The SEO Works: Established by the SEO specialist Neil Palmer, The SEO Works is a leading agency specializing in search engine optimization (SEO) strategies. They help businesses improve their organic search ranking and drive qualified traffic to their websites.
7. Econsultancy: Founded by the digital marketing thought leader Ashley Friedlein, Econsultancy offers a comprehensive suite of digital marketing services, including training, consultancy, and software solutions.
8. M&C Saatchi: Established by the creative pioneers Maurice & Charles Saatchi, Jeremy Sinclair, Bill Muirhead, and David Kershaw, M&C Saatchi is a global advertising and marketing agency network. They offer a unique blend of creativity and data-driven insights to deliver impactful marketing campaigns.
9. VCCP Media: Founded by media planning and buying expert Charles Vallance, VCCP Media is one of the top 10 digital marketing companies in UK because they help businesses develop strategic media plans and execute effective advertising campaigns across various channels.
10. Digitas: Established by performance marketing specialist Jen Berry, Digitas focuses on driving measurable results for their clients through data-driven marketing strategies.
Businesses seeking a digital marketing partner should conduct thorough research and choose an agency that aligns with their specific needs and budget.
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Case study:
Here i completed my ninth slide of my presentation. This slide was focusing in on the competition of Uncommon creative studios (my agency). i found 2 competitors who are working at a similar level, these included VCCP and Don't Panic.
I included my transcript notes here too.
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youtube
Name: The Receipt
Client: Co-op
Agency: VCCP
Award Prediction: Silver
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