#top 10 digital marketing companies in UK
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brandhighlighters · 11 months ago
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Unveiling the Top 10 Digital Marketing Companies in UK
London, UK – [14/03/2024] – In today's thriving digital landscape, businesses understand the importance of a strong online presence. To navigate the ever-evolving marketing landscape, many companies turn to specialist digital marketing agencies.
This press release shines a light on the top 10 digital marketing companies in UK, renowned for their expertise and innovative strategies.
1. Brand Highlighters:
 Founded by the passionate Jon Hall, Brand Highlighters is a data-driven agency and it is a part of the top 10 digital marketing companies in UK because it offers a comprehensive suite of services designed to illuminate your brand online.
Expertise across the spectrum: From SEO and social media marketing to paid advertising and content creation, Brand Highlighters crafts unique and results-oriented campaigns that propel businesses toward their goals.
Data-driven approach: They leverage data insights to ensure each strategy is targeted and measurable, maximizing the return on investment (ROI) for their clients.
Client-centric focus: Brand Highlighters prioritize building strong relationships with their clients, understanding their unique needs, and exceeding expectations.
Visit their website at https://brandhighlighters.co.uk/ to learn more about how they can help your business shine brighter online.
2. The Good Marketer: Led by the marketing veteran Tom Welbourne, The Good Marketer is a creative agency specializing in crafting strategic marketing campaigns that drive brand awareness and engagement.
3. Atomic Digital Marketing: Established by the tech-savvy Matthew Carter, Atomic Digital Marketing offers a data-driven marketing approach, focusing on maximizing return on investment (ROI) through effective digital strategies.
4. Gripped: Founded by the B2B marketing specialists Ben Crouch and Steve Eveleigh, It is the part of Top 10 Digital Marketing Companies in UK because Gripped helps businesses in the B2B space generate leads, nurture relationships, and achieve their growth objectives.
5. We Are Social:  Pioneered by global marketing expert Jim Coleman, We Are Social is a renowned agency with a network of offices worldwide. They offer a full spectrum of digital marketing services, helping businesses build a strong online presence across various channels.
6. The SEO Works: Established by the SEO specialist Neil Palmer, The SEO Works is a leading agency specializing in search engine optimization (SEO) strategies. They help businesses improve their organic search ranking and drive qualified traffic to their websites.
7. Econsultancy: Founded by the digital marketing thought leader Ashley Friedlein, Econsultancy offers a comprehensive suite of digital marketing services, including training, consultancy, and software solutions.
8. M&C Saatchi: Established by the creative pioneers Maurice & Charles Saatchi, Jeremy Sinclair, Bill Muirhead, and David Kershaw, M&C Saatchi is a global advertising and marketing agency network. They offer a unique blend of creativity and data-driven insights to deliver impactful marketing campaigns.
9. VCCP Media: Founded by media planning and buying expert Charles Vallance, VCCP Media is one of the top 10 digital marketing companies in UK because they help businesses develop strategic media plans and execute effective advertising campaigns across various channels.
10. Digitas: Established by performance marketing specialist Jen Berry, Digitas focuses on driving measurable results for their clients through data-driven marketing strategies.
Businesses seeking a digital marketing partner should conduct thorough research and choose an agency that aligns with their specific needs and budget.
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krunal-vyas · 2 hours ago
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Why Hire Dedicated Developers in India?
Businesses today rely on technology to stay ahead of the competition. One of the best ways to achieve this is to hire dedicated developers in India. India has emerged as a global hub for skilled, cost-effective development talent, offering top-notch solutions across various industries.
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By choosing to hire dedicated developers in India, businesses can access a massive talent pool, cut development costs, and enhance the overall quality of their digital products.
Why Should You Hire Developers from India? (Top 10 Reasons)
1. Cost-Effective Development Solutions:
One of the biggest advantages of hiring developers from India is the cost savings. Development costs in India are significantly lower compared to the US, UK, Canada, and Australia. Businesses can reduce expenses by 60–70% without compromising on quality.
Indian developers charge between $15-$40 per hour, whereas in the USA and UK, rates range from $100-$150 per hour.
Lower operational costs mean companies can invest more in innovation, marketing, and scaling their business.
2. Access to a Vast Talent Pool:
India is home to over 5 million IT professionals, with 1.5 million engineering graduates joining the workforce every year. This ensures businesses can find developers with expertise in various programming languages and frameworks, including:
Front-end: React.js, Angular, Vue.js
Back-end: Node.js, PHP, Python, Java, .NET
Mobile App Development: Flutter, React Native, Swift, Kotlin
Full-Stack Development: MEAN, MERN, LAMP stacks
Cloud & DevOps: AWS, Azure, Google Cloud, Docker, Kubernetes
3. High-Quality Development Standards:
Indian developers are known for maintaining global coding standards and following industry best practices. Many IT firms in India implement:
Agile & Scrum methodologies for faster project iterations
DevOps practices for continuous integration and deployment (CI/CD)
ISO-certified processes for quality assurance
Rigorous testing & QA to ensure bug-free software delivery
4. Flexibility & Scalability:
Hiring developers from India provides flexibility in scaling teams and managing projects. Businesses can choose from different engagement models such as:
Full-time developers for long-term projects
Part-time developers for short-term needs
Hourly-based hiring for on-demand support
Dedicated teams for end-to-end development
This flexibility ensures businesses can scale teams up or down based on project requirements, optimizing costs and resources.
5. Expertise in Emerging Technologies:
Indian developers stay ahead of the curve by adopting the latest technologies, making them an excellent choice for businesses looking to innovate. Some of the key areas of expertise include:
Artificial Intelligence (AI) & Machine Learning (ML) for predictive analytics and automation
Blockchain Development for secure transactions and decentralized applications
Cloud Computing (AWS, Azure, Google Cloud) for scalable infrastructure
Internet of Things (IoT) for smart solutions
Big Data & Analytics for data-driven decision-making
Augmented Reality (AR) & Virtual Reality (VR) for immersive user experiences
6. 24/7 Development Cycle with Time Zone Advantage:
The time zone difference between India and Western countries allows businesses to run a 24/7 development cycle. While in-house teams rest, Indian developers continue working, ensuring:
Faster project completion
Round-the-clock support and maintenance
Increased efficiency with overlapping work hours
7. Strong Communication & Collaboration Skills:
Indian developers are proficient in English, which eliminates communication barriers. They also use modern project management and collaboration tools such as:
Communication Tools: Slack, Microsoft Teams, Zoom
Project Management: Jira, Trello, Asana
Version Control: GitHub, Bitbucket, GitLab
This expertise ensures smooth workflow management and seamless collaboration with international teams.
8. Secure & Compliant Development Practices:
Top IT companies in India follow strict security and compliance measures to protect data and ensure confidentiality. These include:
General Data Protection Regulation (GDPR) compliance
Health Insurance Portability and Accountability Act (HIPAA) compliance for healthcare solutions
Payment Card Industry Data Security Standard (PCI-DSS) compliance for fintech applications
Non-Disclosure Agreements (NDAs) to protect intellectual property
9. Long-Term Business Relationships & Post-Development Support:
Indian IT companies focus on building long-term relationships rather than just delivering one-time projects. With dedicated post-development support, businesses benefit from:
Regular updates and maintenance
Bug fixes and performance optimization
Feature enhancements and scalability solutions
10. Industry-Wide Expertise:
Indian developers have extensive experience across various industries, allowing them to provide domain-specific solutions. Some key industries include:
Healthcare: HIPAA-compliant apps, telemedicine solutions
Fintech: Blockchain, payment gateways, robo-advisors
E-commerce: Custom shopping platforms, AI-driven personalization
Education: LMS platforms, e-learning apps
Logistics: Fleet management, supply chain analytics
This industry knowledge ensures businesses get solutions tailored to their specific needs.
Conclusion:
Hiring dedicated developers from India is a cost-effective and strategic choice for businesses seeking high-quality digital solutions. With skilled professionals, flexible hiring models, and expertise in emerging technologies, Indian developers help companies innovate, scale, and stay competitive.
If you’re looking for top-notch development solutions, iQlance is here to help. Contact Us today to hire dedicated developers in India and take your business to the next level!
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The Top 10 Best Digital Marketing Courses for 2025
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Did you know that over 7.7 billion people use the Internet worldwide? That's a huge number! The Internet has become a big part of our daily lives. We use it to search for information, check social media,  shop online, etc.
To survive in today's job market, businesses need to be known by everyone. After all, without marketing, it's difficult to grow and succeed.
That's why almost every business today is using digital marketing in some way. Some focus on social media ads, while others work on improving their visibility on search engines through SEO.
If you work in marketing and want to improve or are a student planning a career in this field, taking a digital marketing course in the UK can help you a lot. Here are some benefits of choosing a top-quality course and why choosing a top-quality course is a great idea.
Why Should You Choose the Best Digital Marketing Course?
Nowadays, everything is digital. So, Choosing a digital marketing course has many benefits. Many of you may wonder, "Is digital marketing the best course to learn in 2025?."
Here are some of the reasons why digital marketing courses are the best professional course to learn.
High Demand Skills:
Companies today hire people based on their skills, not just their degrees. Digital marketing skills like SEO, social media marketing, and content creation are in high demand. Learning these through the best digital marketing course can help you to secure your future!
High salary:
Because of the high demand, digital marketing professionals can earn a high salary package. Completing the best digital marketing course can improve job opportunities and help you get a high salary. If you are planning to advance your career, choosing one of the best marketing courses in the UK can give you a strong foundation in the industry.
Career Opportunities in Digital Marketing:
Digital marketing is a worldwide profession with job opportunities in many industries. Companies of all sizes need digital marketing experts, and big companies even have dedicated teams for it. The most important roles in this field include SEO specialists, content marketers, social media managers, and PPC experts.
Marketing is very important for businesses to grow. Want to know which courses can teach you the best skills? Here are the top marketing courses in the UK!
What Are the TOP 10 Marketing Courses in the UK?
Many people think marketing skills are only useful for marketing tasks like making websites, writing content, creating ads, and planning strategies. However, marketing is not just for marketers. It helps professionals in other fields by teaching them how to connect people, brands, and businesses.
There are professional marketing courses that can help businesses grow. Online course providers like SBTL offer some of the best marketing courses in the UK, available in both online and blended learning modes.
Here are some marketing courses available in the UK:
- OTHM Level 7 Diploma in Strategic Marketing - IBT Level 5 Professional Certificate in Marketing - IBT Level 4 Professional Diploma in Marketing - IBT Level 4 Professional Certificate in Marketing - IBT Level 7 Advanced Professional Diploma in Strategic Marketing - IBT Level 5 Professional Diploma in Marketing
Here are some of the marketing courses in detail:
IBT Level 4 Professional Diploma in Marketing
The IBT Level 4 Professional Diploma in Marketing provides in-depth knowledge of marketing principles, strategies, and applications. It also includes advanced topics such as digital marketing, branding, and market research. IBT Level 4 Professional Diploma in Marketing is one of the best marketing courses in the UK for learners aiming for managerial roles in marketing.
IBT Level 5 Professional Certificate in Marketing
IBT Level 5 Professional Certificate in Marketing teaches key marketing principles, strategies, and skills to help you succeed in the fast-changing marketing world. This course is ideal for both new marketers and experienced professionals.
What is the best online digital marketing course in the UK?
The OTHM Level 7 Diploma in Strategic Marketing is the best digital marketing course in the uk ,which provides smart marketing and branding decisions in digital marketing.
Where can you find the best digital marketing course in the UK?
If you dream of working for a multinational company and building a successful career in marketing, the first step is to learn the right skills. The right marketing course will teach you the latest marketing strategies and help you stand out in the competitive job market.
The UK offers some of the best marketing courses, and earning a certificate from a UK university can open up great opportunities. But are you worried because you have a job and can't leave it to study in the UK? Don't worry, and I have a great solution for you!
Study Online with the School of Business & Technology London (SBTL)
The School of Business & Technology London (SBTL) is one of the best online certification course providers in the UK. SBTL offers the best digital marketing course online with certificate, mainly for working professionals and beginners.You can choose from different levels of education, such as an Award, Certificate, or Diploma, to upgrade your skills at your own pace.
Read more: https://sbusinesslondon.ac.uk/the-top-10-best-digital-marketing-courses-for-2025
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shailajasankalp · 12 days ago
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The Amazing Benefits of Using VentaForce MLM Software
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In today's fast-paced digital world, businesses are constantly looking for innovative solutions to streamline operations, boost sales, and manage networks effectively. Multi-Level Marketing (MLM) has become a popular business model, allowing companies to expand their reach through direct sales and network marketing. However, managing an MLM business manually can be challenging, time-consuming, and prone to errors.
This is where VentaForce MLM software in USA comes into play. VentaForce is a powerful and feature-rich MLM software that helps businesses manage their networks efficiently. Whether you are a start-up or a well-established company, VentaForce can help you grow and scale seamlessly.
In this blog, we will explore the key benefits of VentaForce and how it can help businesses in the UK and the USA achieve success in their MLM ventures.
1. Comprehensive MLM Solutions
VentaForce offers a complete MLM solution tailored to your business needs. It supports various MLM plans, including Binary, Matrix, Unilevel, Board Plan, and more. This flexibility allows businesses to choose the best plan that aligns with their growth strategy.
2. User-Friendly Interface
One of the key advantages of VentaForce is its easy-to-use interface. The software is designed to be intuitive, ensuring that even non-technical users can navigate and manage their MLM network without difficulty. With simple dashboards, real-time analytics, and automated processes, VentaForce makes MLM management effortless.
3. Secure and Reliable
Security is a top priority for any business. VentaForce provides a secure platform with advanced encryption, fraud detection, and multi-level authentication. Your data is protected from cyber threats, ensuring a safe and smooth experience for users.
4. Customizable to Your Needs
Every business has unique requirements, and VentaForce understands that. The software is highly customizable, allowing you to tailor features, integrate third-party applications, and add branding elements to match your business identity.
5. Automated Payment and Payout System
Managing payments and commissions manually can be a daunting task. VentaForce automates the entire process, ensuring timely payouts, accurate commission calculations, and multiple payment gateway integrations. This reduces errors and enhances transparency in financial transactions.
6. Real-Time Tracking and Reporting
With VentaForce, businesses can monitor their MLM activities in real time. The software provides detailed reports on sales, commissions, new enrollments, and overall performance. This helps businesses make data-driven decisions and strategize effectively.
7. Mobile-Friendly and Cloud-Based
VentaForce is designed to be mobile-friendly and cloud-based, ensuring accessibility from anywhere in the world. Whether you're in the UK, the USA, or any other part of the globe, you can manage your MLM business on the go.
8. Multi-Currency and Multi-Language Support
Expanding globally requires software that supports multiple currencies and languages. VentaForce ensures smooth transactions and communication across different regions, making it easier for businesses to operate internationally.
9. Compliance with Legal Regulations
MLM businesses need to comply with country-specific regulations and guidelines. VentaForce ensures that your business remains compliant with legal requirements in the UK, USA, and other countries, preventing legal issues and penalties.
10. Excellent Customer Support
Customer support plays a vital role in software satisfaction. VentaForce provides 24/7 support to assist businesses with any technical issues, software updates, and queries, ensuring a smooth experience at all times.
Did You Know?
The global MLM industry is worth over $180 billion, with millions of people involved in direct selling. Companies using advanced MLM software like VentaForce have reported a 60% increase in efficiency and sales!
Myth vs. Fact
Myth: MLM businesses are scams and pyramid schemes.
Fact: While some fraudulent schemes exist, legitimate MLM companies operate with real products and services. Reputable MLM businesses, when supported by powerful software like VentaForce, can achieve sustainable success.
Imaginary Fun Fact
If VentaForce were a superhero, it would be called "Captain MLM," with the power to automate payouts at the speed of light and track sales from outer space!
Why Businesses in the UK and USA Should Choose VentaForce?
Businesses in the UK and USA operate in competitive markets where efficiency and scalability are essential. VentaForce provides a comprehensive solution that ensures smooth MLM operations, reduces manual workload, and enhances business growth. With a strong focus on security, compliance, and automation, VentaForce MLM Software Solution is the ideal choice for companies looking to succeed in the MLM industry.
If you are running an MLM business or planning to start one, investing in the right software is crucial. VentaForce offers a reliable, secure, and feature-rich platform that helps businesses streamline operations, increase productivity, and maximize profits.
Don't let outdated methods slow you down. Embrace technology with VentaForce and take your MLM business to the next level!
Are you ready to revolutionize your MLM business? Visit VentaForce today and experience the future of MLM software!
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digitalmore · 26 days ago
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clinicgrower · 29 days ago
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10 Game-Changing Aesthetic Clinic Online Marketing Strategies That Drive Patient Growth
“In healthcare marketing, trust isn’t just earned through expertise — it’s built through every digital touchpoint where patients seek answers and assurance.” — Dr. Sarah Richardson, Digital Health Strategist
Today, more than ever before, aesthetic clinics, and medical practices get a chance to attract and interact with the target audiences in quite a novel way.. The progression from first digital contact to becoming a successful patient patient has now become a deeply multi-layered process and one that requires not only careful knowledge of internet marketing techniques but also sensitivity to both the medical profession and patients on the internet.
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Maximising Online Visibility: Essential SEO Strategies for Medical Clinics in the UK
Looking to enhance your medical clinic’s online presence in the competitive UK healthcare market? SEO for medical clinics UK has become increasingly crucial for practice growth. Through strategic SEO for medical clinics UK implementation, healthcare providers can significantly improve their visibility in local search results. Our tailored SEO for medical clinics UK approaches focus on medical terminology, location-based optimisation, and compliance with NHS guidelines.
To optimise for search you need to understand how Google selects results
The way Google interprets what customers are looking for to present the best results is ever-evolving. We analyse every update so our SEO services stay ahead of the curve.
For example, when patients research a complex healthcare decision, they enter eight searches on average. Google’s MUM update matches the first query with all possible variations. It goes beyond the query to search the wider topic knowledge space. Our approach to content strategy and optimisation, for our clients, mirrors this evolution, so your brand gets found.
Leveraging Pay-Per-Click: Effective Medical PPC Services for Modern Clinics
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Why you need a healthcare-specific paid media marketing agency
Healthcare organisations are under increased scrutiny from digital advertising platforms (and rightly so), which means that without medical PPC experts to guide you the risk of ad policy violations, disapproval rabbit holes and insensitive ad tone is far too high.
Whether working with healthcare providers to acquire patients or medical companies to engage with healthcare professionals, we bring ROI-driven, best-in-class PPC marketing to the healthcare sector.
Transform Your Practice: Professional Aesthetic Dermatology Marketing Services
Seeking to elevate your dermatology practice? Aesthetic dermatology marketing services provide comprehensive digital solutions tailored to skin care specialists. Our aesthetic dermatology marketing services encompass social media management, content creation, and patient engagement strategies. Through targeted aesthetic dermatology marketing services, we help practices showcase their expertise and build patient trust.
Strategic Growth Solutions: Best Strategies for Growing Aesthetic Businesses in the UK Market
Discover proven best strategies for growing aesthetic businesses in the UK that drive patient acquisition and retention. Our best strategies for growing aesthetic businesses in the UK focus on multichannel marketing approaches and brand development. Implementing these best strategies for growing aesthetic businesses in the UK helps practices establish authority in their local markets.
5 Top Tips To Make Your Aesthetics Business Fly
1. Create a Strong Brand Identity It is essential to create a strong brand image from the outset by designing a unique logo, choosing a consistent colour scheme, and creating marketing materials with a consistent tone of voice that truly represents your medical aesthetics business.
When hiring an expert, it’s a good idea to ask people in your contact sphere for recommendations and then ask the expert if you can see a sample of their work if they don’t have a portfolio available on their website.
2. Build a Robust Online Presence Leveraging the power of social media, SEO, and online advertising tools such as pay-per-click or Facebook ads can quickly build a robust online presence. If using social media as a business marketing tool is new to you, consider hiring a social media strategist who can help you determine which platforms are best for your business and develop a content strategy and schedule.
3. Expand Your Range of Services You can gain an edge over your competitors by expanding your service offering beyond filler treatments to include a range of services that will appeal to a broader range of clients. This wider range of treatments could include advanced treatments, customised treatment plans or packages, and even complementary services like selling skincare products.
4. Provide Exceptional Customer Service One way to win over new clients and create a loyal clientele is by providing excellent customer service. This includes everything from responding promptly to customer inquiries to creating a welcoming atmosphere in your clinic when people walk through the door.
5. Invest in Technology and Equipment It is essential that you invest in the latest technology and equipment available to provide the most in-demand treatments. When deciding which equipment you should invest in, you may want to consider which services your clients are asking for that you don’t currently provide due to a lack of equipment or ask other aesthetic practitioners in your professional network.
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Comprehensive Solutions: Digital Marketing for Aesthetic Practices in Today’s Online World
Transform your clinic’s online presence with specialised digital marketing for aesthetic practices solutions. Our digital marketing for aesthetic practices approaches combine SEO, social media, and content marketing strategies. Through targeted digital marketing for aesthetic practices techniques, we help clinics attract and retain their ideal patient base.
Professional Growth Solutions: Expert Marketing for Dermatology Practices in the UK
Elevate your clinic with expert marketing for dermatology practices that delivers measurable results. Our expert marketing for dermatology practices strategies encompass both traditional and digital channels. Implementing professional expert marketing for dermatology practices helps establish your clinic as a trusted authority in skincare.
Google Ads Strategies For Dermatologists
Google PPC ads are a game changer for dermatologists to capture BOF consumers who are ready to purchase. With PPC ads, you can target high-intent, dynamic geographical keywords such as “Mohs treatment near me” or “acne treatment near [location]” and place yourself directly in front of the audience on top of the SERP.
Social Media Ads For Dermatologists
Social media advertising is a great method for dermatologists to engage with their audience and build their reputation and demand.
When developing a paid social media strategy for dermatologists, focus on building full-funnel strategies. This means understanding how consumers move through the patient journey and capturing their attention at each stage.
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Modern Marketing Solutions: Aesthetic Clinic Online Marketing for Digital Success
Transform your practice with comprehensive aesthetic clinic online marketing strategies designed for growth. Our aesthetic clinic online marketing solutions focus on building strong digital presence and patient engagement. Through targeted aesthetic clinic online marketing approaches, we help clinics reach and convert their ideal patients.
Strategic Growth Solutions: Aesthetic Marketing for Modern Practices
Drive practice growth with sophisticated aesthetic marketing strategies tailored to your clinic’s needs. Our aesthetic marketing approaches combine digital innovation with proven traditional methods. Professional aesthetic marketing services help establish your clinic as a leader in the aesthetic medicine field.
Professional Services: Partner with a Leading Aesthetic Marketing Agency
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Specialised Solutions: Partner with an Expert Aesthetic SEO Agency
Transform your online visibility with an aesthetic SEO agency focused on practice growth. Our aesthetic SEO agency services combine technical expertise with healthcare industry knowledge. Choosing the right aesthetic SEO agency helps establish your clinic’s digital authority and patient reach.
Comprehensive Growth: Aesthetic Clinic Marketing UK Solutions
Discover tailored aesthetic clinic marketing UK strategies designed for practice success. Our aesthetic clinic marketing UK services encompass all digital channels and patient touchpoints. Professional aesthetic clinic marketing UK solutions help clinics achieve sustainable growth and patient retention.
Modern Solutions: Digital Marketing for Aesthetic Clinics in Today’s World
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Social Success: Instagram Ads for Aesthetic Practices That Convert
Maximise patient acquisition through targeted Instagram ads for aesthetic practices strategies. Our Instagram ads for aesthetic practices solutions focus on visual impact and audience engagement. Professional Instagram ads for aesthetic practices help clinics reach and convert their ideal patients.
Using Instagram ads to grow your aesthetics clinic
When creating your ad, Instagram allows you to specify the outcome you are hoping to achieve.
Brand awareness: Increase awareness of your aesthetic clinic and treatments.
Reach: Get your brand in front of as many new people as possible.
Traffic: Drive clicks to your website or any other URL.
Video views: Get video views from users most likely to be interested in the content.
Lead generation: Gather personal info from interested users (such as email addresses).
Messages: Encourage users to send a message to your brand account.
Targeted Growth: Social Media Ads for Aesthetic Clinics That Deliver
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Strategic Promotion: Aesthetic Advertising for Modern Practices
Transform your clinic’s growth with professional aesthetic advertising strategies that deliver results. Our aesthetic advertising solutions combine creativity with healthcare marketing expertise. Targeted aesthetic advertising approaches help clinics reach and engage their ideal patients.
Complete Marketing Solutions: Aesthetic Clinic Marketing for Practice Success
Discover comprehensive aesthetic clinic marketing strategies designed for growth. Our aesthetic clinic marketing solutions encompass all channels and patient touchpoints. Professional aesthetic clinic marketing helps practices achieve sustainable growth and success.
Technical Excellence: Aesthetic Clinic SEO Services for Online Visibility
Enhance your practice’s online presence with professional aesthetic clinic SEO services. Our aesthetic clinic SEO services combine technical expertise with healthcare industry knowledge. Targeted aesthetic clinic SEO services help clinics achieve sustainable online visibility and growth.
Social media and body image
It’s important to understand the potential impact social media can have on viewers’ self-esteem and body image, as well as taking a thoughtful approach to your own content creation.
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How to grow your aesthetic business: The 7 essential customer journey steps
If you want to know How to market an aesthetic clinic more effectively and grow your business, you need to follow the seven essential customer journey steps.
These steps apply to every customer journey in every industry — they’re not unique to the aesthetics industry. But that means they’re tried and tested again, and again, and again.
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1.Make your local area AWARE of your clinic 2. Grab your audience’s INTEREST 3. Build a DESIRE in your prospects 4. Get that potential client to ACT 5. CONVERT your prospective client into a paying customer 6. RETAIN your new clients for repeat treatments 7. Encourage your loyal customers to ADVOCATE for your clinic
Why should aesthetics clinics invest in SEO?
Search engine optimization (SEO) is a highly effective digital marketing channel for aesthetics clinics, especially in generating local leads.
When potential customers search for SEO for aesthetic clinics , it indicates a strong intention to purchase.
This sets SEO apart from social media or email marketing, where the timing of a potential client’s interest in a facelift treatment is unpredictable.
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Conclusion
The field of aesthetic and medical marketing is quickly changing due to the developments in the field of technology and new patient’ demands. Effective management of healthcare marketing strategy simultaneously means more than simple application of individual marketing techniques — it means a combination of technical aspects of marketing and a real patient-oriented approach.
The future of aesthetic and medical marketing will align with the challenge of continuing to build an effective integration of both the digital and physical patient worlds. Therefore if a practice has a vision to stand firm in the competitive market in the UK, it is important to keep an eye on the trends in the market while ensuring that they market their practice ethically and be in a constant learning mode to fit in the needs of the patients.
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themarketingspecialist · 2 months ago
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Top 10 Technology Marketing Agencies in Birmingham
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Birmingham, a thriving city at the heart of the UK, is not just an industrial hub—it's rapidly growing into a hotspot for tech innovation. With tech companies popping up and evolving at lightning speed, the need for expert marketing agencies to amplify their reach is greater than ever. If you’re a tech business looking to dominate your niche, here’s a list of the top 10 technology marketing agencies in Birmingham to help you make an impact.
Mentioned Agencies in This Article:
Pearl Lemon
Clever Digital Marketing
Digital Glue
ALT Agency
Ricemedia
Wow Group
Lightbox Digital
Ballyhoo
Climb Online
Koenig Web Design
1. Pearl Lemon
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Pearl Lemon has a reputation for delivering outstanding SEO, lead generation, and digital marketing strategies tailored for technology brands. With a team that thrives on challenges, they specialize in helping tech companies scale their operations, generate leads, and improve online visibility. Their client-first approach makes them a go-to agency for Birmingham’s tech businesses.
Contact Info: Website: Pearl Lemon
2. Clever Digital Marketing
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Clever Digital Marketing specializes in creating personalized campaigns for tech companies. Their expertise includes website design, content marketing, and social media management, ensuring a seamless brand experience.
Contact Info: Website: Clever Digital Marketing
3. Digital Glue
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Digital Glue offers branding, digital strategy, and PR services. They excel at positioning technology brands as industry leaders through creative, result-driven campaigns.
Contact Info: Website: Digital Glue
4. ALT Agency
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ALT Agency is known for crafting sleek, conversion-focused websites that enhance user experience and improve engagement. Their marketing strategies align perfectly with tech businesses looking to make a digital splash.
Contact Info: Website: ALT Agency
5. Ricemedia
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Ricemedia offers a data-driven approach to digital marketing, ensuring that tech businesses reach their target audience. They specialize in SEO, PPC, and content strategies designed for long-term success.
Contact Info: Website: Ricemedia
6. Wow Group
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Wow Group leverages its expertise in e-commerce and web development to help tech businesses expand their digital footprint. They focus on creating user-friendly solutions that drive sales and customer loyalty.
Contact Info: Website: Wow Group
7. Lightbox Digital
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Lightbox Digital is passionate about transforming tech startups into industry leaders. Their services range from web design to digital marketing campaigns that are both creative and strategic.
Contact Info: Website: Lightbox Digital
8. Ballyhoo
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Ballyhoo prides itself on its ability to design and implement custom web solutions for technology businesses. Their marketing campaigns are tailored to meet the unique needs of each client.
Contact Info: Website: Ballyhoo
9. Climb Online
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Founded by a winner of The Apprentice, Climb Online delivers marketing strategies designed to scale businesses. They offer SEO, PPC, and social media services tailored for technology brands.
Contact Info: Website: Climb Online
10. Koenig Web Design
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Koenig Web Design offers full-service marketing, including SEO, social media management, and web development. They work closely with tech businesses to ensure their digital presence is impactful.
Contact Info: Website: Koenig Web Design
Conclusion
Birmingham’s tech industry is thriving, and these top 10 technology marketing agencies are equipped to help brands rise to the top. From Pearl Lemon’s holistic strategies to Climb Online’s growth-driven campaigns, each agency offers unique services to suit diverse needs. Selecting the right partner can be the key to unlocking your business’s full potential in the digital landscape. Choose wisely, and watch your brand soar!
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mbabtechadmissionexpert · 3 months ago
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Universal Business School (UBS) Mumbai: Shaping the Leaders of Tomorrow
Located amidst the serene hills of Karjat, Universal Business School (UBS) Mumbai stands out as one of India’s most innovative and sustainable business schools. Established in 2009, UBS has consistently delivered a world-class education with a strong emphasis on leadership, sustainability, and real-world business experience. Here’s a closer look at why UBS Mumbai is the ideal destination for aspiring business leaders.
Academic Excellence and Global Exposure
UBS Mumbai offers a diverse range of programs, including:
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MBA and Executive MBA programs
Integrated BBA + MBA courses
Specialized certifications in areas like Business Analytics, Marketing, and Finance
With partnerships with international universities such as Cardiff Metropolitan University (UK) and Swiss School of Management (Italy), UBS provides students the opportunity to earn globally recognized degrees. This global collaboration ensures that students are equipped with the skills needed to thrive in an interconnected world.
Innovative Pedagogy
UBS is known for its practical approach to education. Its programs integrate case studies, simulations, live projects, and industry exposure to bridge the gap between theoretical knowledge and practical application. The "Experiential Learning Methodology" ensures that students are industry-ready from day one.
Moreover, the faculty at UBS comprises top academicians and industry leaders, offering students valuable insights and mentorship.
Green and Sustainable Campus
UBS Mumbai is India’s first business school certified as a "Green Business School." The campus is spread over 40 acres of lush greenery and incorporates sustainable practices in its infrastructure and operations. From eco-friendly buildings to a carbon-neutral environment, UBS demonstrates its commitment to creating a sustainable future.
Placements and Career Opportunities
UBS boasts an impressive placement record, with students placed in leading companies like Deloitte, Amazon, Capgemini, and KPMG. The Career Services team ensures that students are well-prepared for placements through workshops, mock interviews, and resume-building sessions.
The average package at UBS ranges from ₹8-10 LPA, with international placements offering even higher salaries. The business school’s strong alumni network also plays a crucial role in guiding and mentoring current students.
Holistic Campus Life
At UBS, education goes beyond the classroom. The vibrant campus life includes:
Clubs for entrepreneurship, marketing, and finance enthusiasts
Cultural events and competitions
Opportunities to collaborate with peers from diverse backgrounds
The campus also provides state-of-the-art facilities, including digital classrooms, a fully equipped library, and recreational areas, ensuring students have a fulfilling academic and personal life.
Why Choose UBS Mumbai?
Global Curriculum: International partnerships and global degree options.
Industry Connections: Strong ties with industry leaders ensure excellent internships and placements.
Sustainability Focus: A commitment to green practices makes UBS a pioneer in sustainable education.
Student-Centric Approach: Personalized mentorship and experiential learning for holistic development.
Universal Business School (UBS) Mumbai is more than just a business school; it’s a stepping stone for aspiring professionals looking to make a mark in the corporate world. With its unique blend of academic rigor, global exposure, and industry focus, UBS prepares its students to be leaders who can thrive in a dynamic global economy.
Would you like to explore specific details about the programs, admission process, or student testimonials?
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Here Are 10 Trends Revolutionising Healthcare In 2025
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By 2033, the healthcare sector’s market is expected to have grown from USD 353.07 billion in 2025 to an astounding USD 787.65 billion. Innovations like AI-powered diagnostic tools, remote care solutions, and sophisticated data management systems are driving this increase. In 2025, the healthcare sector anticipates new business trends that will undoubtedly lead to yet another wave of change. The ageing of the population, technological advancements, and global economic instability are some of the societal factors that are driving these trends.
Top 10 Best Healthcare Trends in 2025
1. Generative AI:
The healthcare industry will benefit from generative AI in the upcoming year. AI-based applications will probably become more accessible as a result, making it easier to utilise and analyse them. Patients can get more thorough advice by using synthetic data to train various medical algorithms. Furthermore, the AI model may be trained without jeopardising patient privacy, addressing the issue of insufficient data in the field. Via chatbots and virtual assistants, generative AI can improve responsiveness. It will be accessible throughout the patient journey, and its applications in healthcare are numerous and expanding. Take a look at this clever chatbot.
Examples:
After being trained on medical datasets, Google’s Med-Palm 2 AI was able to answer medical questions with 85% accuracy, assisting physicians in making more precise diagnoses.
2. Precision or Personalised Medicine:
When it comes to employing technology to treat patients, precision/personalized medicine is a prime illustration of how healthcare will develop in the future. Customising therapy, which is based on the patient’s genetic profile, results in more effective treatment. Although the present approaches for evaluating the effectiveness of therapies, such as health technology assessments (HTAs) and value assessment frameworks (VAFs), have not been able to effectively evaluate treatments employed in personalised medicine, they have produced encouraging results in control groups.
3. IoMT, Virtual Hospitals and Telemedicine 2.0:
The rise of IoT-powered virtual hospitals and Telemedicine 2.0 is altering healthcare trends. Telemedicine 2.0 is going to involve more than just remote consultations. By combining many IoMT devices, it adopts a more integrated strategy to remotely manage patient health while providing real-time data collecting and smooth communication for medical staff. (Market Research Allied). Centralised facilities will be able to monitor patients in their homes thanks to virtual hospital wards.
Example:
Through the integration of digital routes and self-care options, Health Village — Finland’s Virtual Hospital 2.0 — connects patients with medical professionals in all university hospital districts.
4. Blockchain for Data Security:
Blockchain is an immutable, distributed, decentralised ledger that makes it easier to track assets and record transactions throughout a company network. By providing more safe, effective, and perceptive data management techniques to solve urgent concerns regarding privacy and trust in the handling of patient information, big data and blockchain breakthroughs have the potential to completely transform healthcare in 2025. While maintaining strict security and data integrity standards, the transparent and decentralised infrastructure makes it possible to store and share medical records securely.
Examples:
In order to ensure that data may be safely shared across healthcare providers while maintaining privacy, the National Health Service (NHS) in the UK is utilising blockchain technology to generate immutable patient records.
5. 3D Printing:
3D printing, sometimes referred to as additive manufacturing, is a process that creates items from a computer-aided design (CAD) or digital 3D model. Synthetic heart valves and lightweight casts are already being made with it. In the future, it can be used to print specialised medical tools and gadgets as needed in the healthcare industry. If successful, it can significantly lower the cost of these surgeries and eliminate the need for donated organs that are ready for transplantation.
Example:
Additionally, researchers are searching for a method to use biological tissue extracted from the patient’s body to assess the viability of 3D-printed organs for transplantation. Engineers at MIT have created patient-specific 3D-printed hearts and heart valves.
6. Preventive Healthcare:
“Prevention is better than cure,” as they say. Physical exercise, wellbeing, and immunisations are all part of preventive medicine. It lowers the expense of treating avoidable illnesses and has long-term positive effects on patients, according to research. Artificial intelligence and wearable technology are two recent advancements that are crucial to early warning and prompt response.
Example:
Wearable technology that tracks vital signals like heart rate, sleep habits, and physical activity is being integrated by Fitbit and Apple Health to help consumers detect possible health problems early. (Medwave Billing & Credentialing).
7. Digital Twins:
Digital twins are electronic copies of a real-world system, item, location, instrument, or procedure. From a whole hospital to learn how services are delivered to a single device, such as a needle, to learn how it works under different situations, they can be used to replicate anything.
Example:
The goal is to develop a computer model of the human brain by 2025, which would be the most sophisticated digital model ever envisioned.
8. Virtual Reality (VR) and Augmented Reality (AR):
Virtual reality (VR) is an immersive virtual world experience that substitutes a simulated environment for the real one. By employing a smartphone’s camera to add digital features to a live scene, augmented reality (AR) creates a real-world enhanced experience.
Examples:
Virtual reality (VR) is used in the healthcare industry for developing intricate models that allow physicians and other medical professionals to examine the human body from a new angle. Surgeons employ augmented reality (AR) to provide real-time digital information while they operate, eliminating the need to view multiple screens.
9. Regenerative Medicine:
Repairing and replacing sick, damaged, or dysfunctional tissues and organs resulting from a variety of causes, including ageing, illnesses, trauma, or congenital deformities, is the goal of regenerative medicine. By encouraging the body’s own healing process, regenerative medicine also tackles the root causes. This field uses cutting-edge techniques including stem cell treatment, which has shown promise in treating certain illnesses for which there is now no cure. By using the body’s capacity for self-healing to repair damaged tissues in patients with chronic or otherwise non-responsive conditions, regenerative medicine has become a new hope.
Real Life Example:
Stem cell therapies, which are being pioneered by the University of California, San Francisco, have showed promise in healing spinal cord injuries and helping some patients regain their motor function.
10. Elderly & Women Care:
Women and the elderly are given more attention as the healthcare delivery system is changed.
Women Care:
The most recent research’ results show that investments in the ecosystem of women’s healthcare are increasing. The market, which was valued at $41.22 billion in 2023 and is expected to reach $43.24 billion in 2024, is expanding quickly. The CAGR is 9% (Women’s Health Global Market Report 2024).
Compared to a previous era in which women faced discrimination because they lacked clinical studies, money, or appropriate treatment, this represents progress.
Example:
Investments in women’s health technology are being driven by US companies such as Modern Fertility, which are facilitating women’s access to reproductive healthcare data. (McKinsey)
Elderly Care:
In affluent nations, the number of elderly people has been rising, which puts constant strain on healthcare systems. There is an urgent need to reduce the demand for institutional care while assisting the elderly in remaining in their homes for longer. Innovations like telemedicine, remote health monitoring, and mobile healthcare units help to alleviate some of the pressure on general practitioners in a world where demand for their services is increasing.
Example:
IoT devices are used in Japan’s Smart Home Projects to track the health of senior citizens, enabling them to live freely and giving carers access to real-time data.
Keeping up with the trends with IMS People Possible
The information above makes it clear that the healthcare industry is changing. This indicates that there is a growing need for specialised workers, and in order to meet this demand, healthcare staffing companies either need to hire more people or change their priorities. With IMS People Possible offshore recruitment services, we can take care of things like finding and sending in pertinent resumes or provide 360-degree recruitment support to your onshore team. Our mission at IMS People Possible is to be a reliable partner that provides recruitment services that enable you to satisfy the increasing need for qualified workers while upholding the strictest confidentiality and care guidelines.
Conclusion
In the future, telehealth, artificial intelligence, and integrated care models will enhance patient experiences and health outcomes. Health equity, preventive care, and mental health will also be essential components of a more inclusive healthcare system. Both patients and healthcare professionals may successfully navigate these changes by remaining knowledgeable and flexible, guaranteeing that the future of healthcare is not only cutting edge but also available and fair to all.
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marketingreportz · 3 months ago
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Mobile Application Development Platform Market - Forecast(2024 - 2030)
Mobile Application Development Platform Market Overview
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The rising use of mobile devices by the organizations, growing adoption of bring your own device (BYOD) trend and adoption of cloud technology drive the mobile application development platform market. In addition, the need of automation in mobile application development and favorable government initiatives for digitalization in emerging countries are analyzed to drive the market in the forecast period 2020–2025.
Mobile Application Development Platform Market Report Coverage
The report: “Mobile Application Development Platform Market” — Forecast (2020–2025)”, by IndustryARC covers an in-depth analysis of the following segments of the Mobile Application Development Platform market
By Deployment Model: On-Premises, Cloud
By Devices: Smart Watch and Bands, Mobile Phones, Tablets, e-readers, others
By Operating System Users: IOS, Android, Windows, others
By Organization Size: Small & Medium-Sized businesses, Large Enterprises
By Industry Vertical: BFSI, Healthcare, Retail, Transportation and Logistics, Media and Entertainment, Telecom and IT, Construction, Education, Manufacturing, Others
Inquiry Before Buying:
By Geography: North America (U.S, Canada, Mexico), South America(Brazil, Argentina and others), Europe(Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, SK, Aus and Others), and RoW (Middle east and Africa)
Key Takeaways
APAC dominated the market by a market share of more than 34.2% in 2019, owing to the escalating need for innovations and favorable government initiatives to catalyze digitalization in this region.
Cloud deployment is growing at a highest CAGR of 24.5% in the forecast period owing to its operational flexibility and real-time deployment ease to companies than on-premises deployment.
Growth of mobile application development platforms in the commercial sector is a key factor contributing to the growth of mobile application development.
Mobile Application Development Platform top 10 companies include Adobe Systems, Inc., IBM Corporation, Kony, Salesforce.Com, SAP SE, Appcelerator, Inc., Backbase, MicroStrategy Inc., Apple, Inc., Intellectsoft LLC, Hewlett Packard Enterprise Company, Oracle Corporation, OutSystems, Inc., Red Hat, Inc., Sourcebits, Telerik,Inc., and Microsoft Corporation. among others.
Mobile Application Development Platform Market Segment Analysis — By Deployment Model
Cloud deployment is growing at a highest CAGR of 24.5% in the forecast period owing to its operational flexibility and real-time deployment ease to companies than on-premises deployment. It also offers numerous benefits, including reduced operational costs, simple deployment process, and higher scalability in terms of connected resources. Additionally, the cost-effective cloud-based solutions ease installation when compared to the on-premises solutions. The highest level of data security and reliability offered by the cloud deployment are increasing the share of this deployment in the forecast period. Several companies are providing solutions related to this deployment. For instance, mobile application development platform hosted on SAP HANA Cloud helps users and customers to develop and deploy enterprise mobile applications in a cloud environment without any hassle. Similarly, IBM has developed mobile application development platform with cloud technology. Hence these benefits are analysed to drive the market growth in the forecast period 2020–2025.
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Mobile Application Development Platform Market Segment Analysis — By Organization Size
Small and medium-sized businesses are growing at a highest CAGR of 25.5% in the forecast period. App development for SMBs is on the rise as a business with a mobile app provides a lot of rapidity and convenience for its customers. Moreover, Mobile apps will play a pivotal role in maintaining loyalty of customers. In addition, managing customer loyalty is very necessary for the SMBs as they will be crucial in forming the initial base for them. Enterprise Mobile Application Development has gained attention with the increase in Small Medium Enterprises building their own native Mobile App Development. In addition, several companies are driving the Small businesses to invest in app development by campaigns, innovations and so on. In 2019, Appify launched a campaign to get small businesses investing in their mobile presence. Similarly, Major Companies such as IBM, Microsoft and so on investing heavily to attract SMEs to develop applications. Hence these advancements are analyzed to drive the market in the forecast period 2020–2025.
Mobile Application Development Platform Market Segment Analysis — By Geography
APAC dominated the market with a market share of more than 34.2% in 2019, owing to the escalating need for innovations and rising demand for advanced technologies. Moreover, emerging economies like China and India are the largest producers and consumers of cost-effective smartphones. Enterprise mobility in China is a major technology issue for several enterprises. In India, various firms are still reluctant to adopt cloud solutions due to security concerns. Additionally, the increasing affordability of smart devices has led to the proliferation of mobile enterprise development platform in the region, which is likely to drive this regional market in the next few years. Moreover, the favourable government initiatives to catalyze digitalization in the Asia Pacific and the rising number of startups is analysed to drive the demand for the market over the forecast period 2020–2025.
Mobile Application Development Platform Market Drivers
Emergence of Cloud Based Technology
Cloud technology will play a key role in mobile app development. With the upsurge in the usage of multiple mobile devices and wearable tech, app developers will have to focus on the ability to integrate and sync their apps on multiple devices. The cloud approach will enable developers to build their applications that can be accessed on multiple devices with same functions, features and data. In addition, by leveraging cloud technology, mobile app developers have the luxury of simultaneously launching their applications on various platforms, like IOS and Android, since the application will work equally well on both the platforms. In addition, Application developers will be working with a minimized workload, which makes implementation easier and more widespread. Hence these benefits of cloud technology makes the companies to invest in Application development platform in the forecast period 2020–2025.
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Rising adoption of mobile devices in commercial sector is expected to drive the market
Growth of mobile application development platforms in the commercial sector is a key factor contributing to the growth of mobile application development. Commercial business makes use of smart phones that increase productivity, mobility and safety, and enable employees to advance customer service in order to maintain good communication with customers and suppliers. This further enables employees to work efficiently and remotely. Growth in mobile phone adoption in commercial sector also urges the need for mobile applications owing to the rising need of businesses. Therefore, the increasing mobile devices lead to the growth of mobile application development platform market.
Mobile Application Development Platform Market Challenges
Increasing cost and technical difficulties
Although Mobile Application development platform is growing at rapid phase. Increasing cost and technical difficulties in the mobile application development platform is restraining the growth of the market. Mobile application development is a complex process and needs a high level of technical expert to develop the application, even using the mobile application development platform. This technical difficulties in developing the apps are forcing the companies to invest in third party developers. Hence these increased investment and technical difficulties are analyzed to hamper the market growth in the forecast period 2020–2025.
Mobile Application Development Platform Market Landscape
Technology launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the Mobile Application Development Platform market. In 2019, the market of Mobile Application Development Platform industry outlook has been fragmented by several companies. Mobile Application Development Platform top 10 companies include Adobe Systems, Inc., IBM Corporation, Kony, Salesforce.Com, SAP SE, Appcelerator, Inc., Backbase, MicroStrategy Inc., Apple, Inc., Intellectsoft LLC, Hewlett Packard Enterprise Company, Oracle Corporation, OutSystems, Inc., Red Hat, Inc., Sourcebits, Telerik,Inc., and Microsoft Corporation, among others.
Acquisitions/Technology Launches
In 2017, IBM Corporation launched MobileFirst Platform Foundation V8.0, which empowers organizations to take a radically simplified approach to building, managing, and updating their mobile apps.
For more Information and Communications Technology related reports, please click here
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bookdistribution · 4 months ago
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Best Book Suppliers: Top 10 Sources for Stocking Your Store
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Running a successful bookstore requires more than just a great location and marketing strategy.
One of the most critical aspects is maintaining a steady supply of books to meet the demands of your customers. Choosing the right book suppliers for bookstores is essential for keeping your shelves stocked with popular titles, niche selections, and new releases.
Whether you run an independent shop or manage a chain of stores, partnering with reliable suppliers can make all the difference.
In this guide, we’ll explore the top 10 book suppliers for bookstores, highlighting their strengths, what makes them stand out, and how they can help you keep your bookstore thriving.
1. Ingram Content Group
Ingram Content Group is one of the largest book distributors and suppliers in the world, providing access to over 14 million titles.
Ingram offers print books, eBooks, and print-on-demand services, making it a versatile option for bookstores.
Their global reach ensures that bookstores can get books from both major publishers and independent authors, making Ingram a top choice for sourcing diverse inventories.
Why Ingram Stands Out:
Access to millions of titles from major and indie publishers
Global distribution network for international titles
Print-on-demand services
Fast and efficient delivery options
2. Baker & Taylor
Baker & Taylor is another major player in the book distribution world, known for its comprehensive offerings.
They specialize in providing books to libraries, schools, and retailers. Bookstores benefit from their vast catalog of titles, ranging from bestsellers to specialized academic and educational books.
Baker & Taylor also offers eBook distribution, making them a great all-in-one solution for bookstores.
What Baker & Taylor Offers:
A vast selection of books, including academic and educational titles
Distribution to retailers, libraries, and schools
Digital book offerings through their Axis 360 platform
Long-established relationships with publishers
3. Gardners Books
Gardners is one of the largest wholesale book suppliers in the UK and Europe, known for providing independent bookstores with a wide range of titles.
With access to millions of books, including hard-to-find and niche selections, Gardners offers flexible ordering options and fast delivery to stores across the UK, Europe, and beyond.
Why Gardners Books is a Great Choice:
Extensive catalog including mainstream and niche titles
Excellent service for independent bookstores
Strong presence in the UK and European markets
Fast delivery and stock availability tracking
4. Bookazine
For independent bookstores looking for reliable book suppliers in the U.S., Bookazine is a top choice.
Family-owned and operated for more than 80 years, Bookazine provides access to a wide selection of books, magazines, and even gift items that complement bookstore offerings.
Their personalized customer service and dedication to independent booksellers make them a trusted partner for stocking shelves.
Why Choose Bookazine:
Family-owned business with personalized service
Broad selection of books, magazines, and other products
Strong focus on independent bookstores
Timely deliveries and tailored inventory options
5. Bertrams Books
Bertrams Books was once a major book distributor in the UK, known for working with independent booksellers and large retailers alike.
While the company has undergone significant changes, Indian Book Distributors Bertrams’ legacy of providing a comprehensive range of titles and fast delivery continues under other distribution platforms.
Former Bertrams customers can still find many of their services through Gardners or other similar distributors.
Bertrams Books Highlights:
Previously known for a wide range of titles
Strong relationships with indie bookstores
Access to global and local publishers
Historical significance in the UK market
6. American Wholesale Book Company (AWBC)
AWBC is a major book supplier in the United States, serving both independent and large chain bookstores.
They have access to a wide range of bestsellers, backlist titles, and special interest books, making them a great option for stores that want to keep a varied and updated inventory. Their efficient supply chain ensures timely deliveries.
What AWBC Offers:
Vast selection of popular and specialty titles
Focus on both large chains and independent stores
Efficient logistics for fast restocking
Strong presence in the U.S. market
7. Books International
Books International specializes in distributing books globally, making them a key partner for bookstores looking to stock international titles.
They provide both print and digital options, offering access to foreign language books, academic texts, and trade books.
Books International's global network ensures timely delivery and competitive pricing, making them a valuable supplier for stores catering to a diverse readership.
Books International’s Key Benefits:
Specializes in international book distribution
Offers both print and digital formats
Access to foreign language and academic titles
Competitive pricing for global markets
8. Independent Publishers Group (IPG)
IPG is the largest independent book distributor in the U.S., specializing in small and medium-sized publishers.
Bookstores looking to offer unique titles from independent publishers will find IPG to be an invaluable partner.
They provide print and digital books, and their titles cover a broad range of genres, including fiction, non-fiction, children's books, and academic works.
Why IPG is Great for Independent Bookstores:
Focus on independent and small press titles
Diverse catalog of genres and formats
Comprehensive distribution services for print and digital books
Ideal for stores wanting to support independent authors and publishers
9. Turnaround Publisher Services
Turnaround Publisher Services is a UK-based distributor that specializes in helping small publishers reach bookstores.
They offer a wide range of indie titles, including graphic novels, fiction, and non-fiction.
If your bookstore caters to readers looking for unique, lesser-known works, Turnaround can provide access to a diverse and intriguing selection of books.
What Makes Turnaround Special:
Focus on independent and small press publishers
Strong catalog of niche and unique titles
Excellent for bookstores seeking non-mainstream offerings
Support for both print and digital formats
10. Simon & Schuster Distribution Services
One of the world’s leading publishing houses, Simon & Schuster also provides distribution services for other publishers, making it a valuable supplier for bookstores.
Their vast catalog includes bestsellers, children’s books, academic texts, and more.
For bookstores looking to stock popular titles as well as works from smaller presses distributed through Simon & Schuster, this distributor offers excellent options.
Why Simon & Schuster is a Top Supplier:
Extensive catalog with bestsellers and niche titles
Distribution services for other publishers
Access to children’s, academic, and trade books
Excellent for stores wanting mainstream and specialized books
Conclusion
Choosing the right book suppliers for bookstores is key to maintaining a well-stocked and varied inventory that caters to your customer base.
From large global distributors like Ingram and Gardners to specialized services like Turnaround and Bookazine, these top 10 book suppliers offer the best in reliability, diversity, and timely delivery.
By partnering with the right supplier, your bookstore can offer an extensive selection of books that keeps customers coming back, whether they’re looking for the latest bestseller, academic texts, or unique indie titles.
Selecting the best book suppliers will ensure that your shelves are always full and your store thrives.
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unilifeabroadcareersolution · 4 months ago
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Top 10 Courses to Study in Abroad
Unilife abroad career solutions
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As the global job market continues to evolve, choosing the right course to study abroad is more critical than ever. In 2025, international students have a unique opportunity to align their studies with emerging career fields, offering long-term prospects in growing industries. Whether you're interested in technology, healthcare, business, or design, pursuing higher education abroad can unlock opportunities for global employment and personal growth. Here are the top courses to study abroad in 2025, designed to equip students with the skills and knowledge to thrive in the modern workforce.
1. Artificial Intelligence (AI) and Machine Learning
As AI continues to revolutionize industries, a degree in Artificial Intelligence or Machine Learning will remain one of the most sought-after qualifications in 2025. Students studying AI abroad will gain hands-on experience in cutting-edge technologies such as natural language processing, neural networks, and robotics. Countries like the USA, UK, and Germany offer exceptional programs that blend theory with practical application, preparing graduates for careers in tech companies and research labs.
Best Countries to Study UK, Germany Top Career Opportunities: AI Engineer, Machine Learning Specialist, Data Scientist
2. Sustainable and Renewable Energy
With climate change taking center stage, the demand for professionals trained in Sustainable and Renewable Energy is skyrocketing. In 2025, countries like Denmark, Germany, and Sweden will lead in offering top programs focusing on solar energy, wind power, and environmental sustainability. Graduates from these programs will be well-equipped to contribute to the growing green economy.
Best Countries to Study: Germany, Sweden, Denmark, Netherlands Top Career Opportunities: Renewable Energy Engineer, Sustainability Consultant, Environmental Engineer
3. Data Science and Big Data Analytics
The power of data has become undeniable, and the need for skilled Data Scientists and Big Data Analysts continues to grow. Universities in countries like Ireland, Australia, and the USA offer advanced programs that focus on data mining, statistical analysis, and predictive modeling. By studying data science abroad, students will enter one of the most dynamic and lucrative career fields, helping businesses make data-driven decisions.
Best Countries to Study: Ireland, UK Top Career Opportunities: Data Scientist, Big Data Analyst, Business Intelligence Analyst
4. Healthcare and Biomedical Engineering
The healthcare sector is constantly evolving, and with the increasing integration of technology, Biomedical Engineering and Healthcare courses are top choices for students in 2025. Biomedical engineering programs teach students how to develop medical devices and technologies, while healthcare management programs prepare students for leadership roles in the medical field. With an aging global population, healthcare professionals will continue to be in high demand.
Best Countries to Study: UK, Germany Top Career Opportunities: Biomedical Engineer, Healthcare Manager, Medical Device Developer
5. Business and Management
Business degrees remain timeless, but in 2025, specializations in Digital Business, Sustainability Management, and International Business will be highly valued. Top universities in Europe and the USA are focusing on equipping students with skills for a digital-first business landscape. Whether it’s an MBA or a specialized business program, studying abroad allows students to develop cross-cultural business acumen and global networks.
Best Countries to Study: UK, France Top Career Opportunities: Business Analyst, Digital Marketing Manager, Sustainability Consultant
6. Computer Science and Cybersecurity
The need for cybersecurity professionals is growing rapidly as companies across all industries face increasing cyber threats. Cybersecurity and Computer Science programs will continue to be among the top courses to study abroad in 2025. Countries like the USA, Estonia, and the UK offer strong cybersecurity programs that provide practical, hands-on experience, preparing students for careers in ethical hacking, security analysis, and network protection.
Best Countries to Study: UK, Estonia Top Career Opportunities: Cybersecurity Analyst, Ethical Hacker, Information Security Specialist
7. Architecture and Urban Planning
With rapid urbanization and the need for sustainable cities, degrees in Architecture and Urban Planning will be increasingly important. Students studying abroad in countries like the Netherlands, Italy, or Germany can focus on sustainable design, smart cities, and eco-friendly infrastructure, gaining the skills to develop cities of the future.
Best Countries to Study: Netherlands, Germany, Italy, France Top Career Opportunities: Urban Planner, Sustainable Architect, City Infrastructure Developer
8. Robotics and Automation
Robotics and Automation are at the forefront of the Fourth Industrial Revolution, and studying these fields abroad in 2025 can provide students with a competitive edge. Universities in countries like Japan, Germany, and South Korea offer world-leading programs in robotics, preparing students to work on innovations in manufacturing, medical robotics, and artificial intelligence-driven automation.
Best Countries to Study:, Germany
Top Career Opportunities: Robotics Engineer, Automation Specialist, AI Researcher
9. Environmental Science and Climate Change
The global focus on climate change will make Environmental Science one of the top courses for students looking to study abroad in 2025. Programs in environmental science, ecology, and climate change studies will equip students with the knowledge to tackle global environmental challenges. Countries like Australia, Canada, and New Zealand are at the forefront of environmental education and research.
Best Countries to Study: New Zealand, Finland Top Career Opportunities: Environmental Scientist, Climate Change Analyst, Conservationist
10. Psychology and Behavioral Sciences
Mental health awareness continues to grow worldwide, and as a result, studying Psychology abroad in 2025 will be a smart choice for students passionate about helping others. From clinical psychology to organizational behavior, countries like the UK, USA, and Australia offer comprehensive programs that focus on mental health, counseling, and human behavior.
Best Countries to Study: UK, Netherlands Top Career Opportunities: Clinical Psychologist, Organizational Psychologist, Counselor
Conclusion: Choosing the Right Course to Study Abroad in 2025
Choosing the right course in 2025 can have a profound impact on your future career opportunities. Whether you’re passionate about technology, business, healthcare, or sustainability, studying abroad allows you to gain international experience and build a global network while enhancing your academic credentials. As industries evolve, the skills gained from these in-demand programs will prepare you to meet the challenges of tomorrow’s workforce.
The key is to align your passion with future market trends, ensuring that you choose the best course that not only interests you but also offers long-term employability. By studying these top courses abroad in 2025, you’ll be better prepared to enter dynamic, growing fields and make a lasting impact in your chosen career.
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themarketingspecialist · 2 months ago
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Top 10 Digital Marketing Agencies for Bookkeeping Businesses in Leeds
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As a bookkeeping business in Leeds, you’re probably focused on keeping numbers in check and helping your clients with their financial records. But who’s keeping your online presence in order? With so many bookkeeping businesses vying for attention, a great digital marketing strategy can set you apart. Whether it’s boosting your SEO rankings, managing PPC campaigns, or crafting engaging content, partnering with the right agency can make all the difference. That’s why we’ve rounded up the top 10 digital marketing agencies for bookkeeping businesses in Leeds and across the UK, each offering tailored services to help your business thrive.
Companies Mentioned:
Pearl Lemon
Wildfire Marketing
Impression
Brand Ambition
Search Laboratory
Ascensor
Stickyeyes
Engage Interactive
Vizulate Digital
Green Gecko Digital
1. Pearl Lemon
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Pearl Lemon is a globally recognized agency with expertise in digital marketing for bookkeeping businesses. Their team provides comprehensive services, including SEO, content marketing, PPC, and lead generation. Pearl Lemon tailors their strategies to the unique challenges of the bookkeeping industry, helping you reach the clients who need your services most. With their data-driven approach, they ensure measurable results and a significant ROI for your marketing efforts.
Contact Info: Website: Pearl Lemon
2. Wildfire Marketing
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Wildfire Marketing is a local digital marketing agency specializing in helping small businesses, including bookkeeping firms, grow their online presence. Their services include SEO, social media marketing, and content creation, all designed to attract and engage potential clients.
Contact Info: Website: Wildfire Marketing
3. Impression
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Impression is known for its award-winning SEO and PPC strategies. With experience in helping professional services businesses, they offer tailored campaigns to boost visibility and generate leads for bookkeeping firms across the UK.
Contact Info: Website: Impression
4. Brand Ambition
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Brand Ambition is a creative agency focused on providing small and medium-sized businesses with effective marketing solutions. For bookkeeping businesses, they offer branding, web design, and SEO services to help establish a strong online presence.
Contact Info: Website: Brand Ambition
5. Search Laboratory
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Search Laboratory specializes in performance-based marketing, offering SEO, PPC, and analytics services for bookkeeping businesses. Their team leverages data to create targeted campaigns that deliver measurable results.
Contact Info: Website: Search Laboratory
6. Ascensor
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Ascensor provides tailored digital marketing services for bookkeeping firms, focusing on SEO, web development, and conversion optimization. They work closely with clients to create campaigns that align with their business goals and drive sustainable growth.
Contact Info: Website: Ascensor
7. Stickyeyes
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Stickyeyes is a Leeds-based agency offering SEO, content marketing, and social media services for bookkeeping businesses. Their team focuses on creating comprehensive strategies that boost online visibility and drive traffic to your website.
Contact Info: Website: Stickyeyes
8. Engage Interactive
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Engage Interactive helps businesses, including bookkeeping firms, improve their online presence through tailored marketing campaigns. They specialize in UX design, SEO, and content creation to enhance user engagement and conversions.
Contact Info: Website: Engage Interactive
9. Vizulate Digital
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Vizulate Digital is a West Yorkshire-based agency offering SEO, social media, and PPC services for small and medium-sized businesses. Their personalized approach ensures that bookkeeping firms can effectively reach and engage their target audience.
Contact Info: Website: Vizulate Digital
10. Green Gecko Digital
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Green Gecko Digital provides SEO, web design, and content marketing services for bookkeeping businesses. Based in Leeds, they focus on local SEO to help you connect with potential clients in your area.
Contact Info: Website: Green Gecko Digital
Conclusion
Bookkeeping businesses in Leeds and across the UK can benefit immensely from a strong digital marketing strategy. Whether you choose Pearl Lemon’s award-winning services or Green Gecko Digital’s local SEO expertise, these top 10 digital marketing agencies for bookkeeping businesses in Leeds have the tools and experience to help you succeed. From increasing visibility to generating high-quality leads, the right agency will ensure your business stands out in a crowded marketplace. Take the leap and partner with one of these experts today!
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poonamcmi · 6 months ago
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Global Circular Fashion: Embracing Fashion Globally to Create a Sustainable Fashion Future
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The Rise of Fast Fashion and its Circular Fashion Over the past few decades, the rise of fast fashion has transformed the global apparel industry. Where consumers once upgraded their wardrobes a few times a year through planned purchases, they now shop more frequently, with trends changing at an ever more rapid pace. Major clothing brands now release new collections every two weeks and low prices enable frequent purchases. However, this business model has come at a huge environmental cost. The United Nation estimates that the fashion industry generates 10% of global carbon emissions annually and consumes more energy than the aviation and shipping industries combined. With increasing production volumes tied to falling garment lifespans, vast amounts of textile waste is dumped in landfills every year instead of being recycled or reused. If trends continue, the fashion industry's environmental footprint will expand significantly.
The Need for Circular Systems To create a more sustainable future, it is Global Circular Fashion away from the linear "take-make-dispose" model to a circular economy approach. Circular systems aim to design out waste and pollution, keep products and materials in use, and regenerate natural systems. For fashion, this means rethinking the entire lifecycle of garments - from design and material sourcing to production, distribution, consumption, and end of use. The goal is to transition from a disposal-oriented system to one that retains value, reuses resources, and minimizes environmental impacts. Some circular strategies that brands and policymakers are exploring include extending garment lifetime through durability and repairability, using recycled and biodegradable materials, implementing take-back and resale programs, and investing in closed-loop recycling technologies.
Corporate Leadership and Innovation Leading brands have already begun embracing circular principles to varying degrees. Swedish retailer H&M launched a garment collection program in 2013 allowing customers to drop off old clothes in stores. So far it has collected over 35,000 tons globally that are sorted and recycled or reused. Meanwhile, fashion company Ecouterre designs digitally printed collections with minimal waste using plant-based dyes and biodegradable fabrics. Outdoor brand Patagonia runs “Worn Wear,” a program promoting product repair to extend lifespan. It recently began trials for a closed-loop recycling facility in Europe. On the materials front, companies like Adidas and Reebok have launched shoe collections incorporating post-consumer recycled plastics and other sustainably sourced inputs. From design to end-of-use, these examples demonstrate feasible innovations that can scale with broader corporate adoption.
Policy Push and Regional Actions Market forces alone may not be enough to drive the systemic change required for circular transition globally. Coordinated policy push and regional cooperation are also needed. The Extended Producer Responsibility (EPR) concept extends a producer's responsibility for its product to the post-consumer stage of the product's lifecycle. Laws making brands financially and physically responsible for collecting and recycling textiles will incentivize design for durability and recyclability. The European Union recently unveiled plans for a more robust circular economy via its European Green Deal policy package. It aims to cut down on textile waste and establish EPR schemes across member states by 2025. Meanwhile, the UK has issued reforms to boost clothing resale and encourage design for longer use-phases. On a city level, Amsterdam and Paris are piloting fashion collection bins linked to brands' takeback programs to improve recycling rates. Combined top-down policy nudges and bottom-up innovations could help deliver on the promise of circular fashion globally.
Challenges of Adoption in Developing Markets While circular initiatives are gaining steam in developed markets, their adoption faces considerable challenges in emerging economies that are big fashion consumers and producers. Commercial RESALES programs are yet to meaningfully take off in regions like Southeast Asia due to low standards for used clothing and resale platforms. Collection and sorting infrastructure also remains underdeveloped compared to brand-run programs in the West. Local recyclers lack access to recycling technologies and face supply chain barriers. Affordability further affects consumers' ability to pay premiums for sustainable options or access garment rental/repair services popular in wealthier nations. Overcoming these socioeconomic obstacles will require hybrid business models tailored for lower-income demographics together with public investments in waste management infrastructure. Cooperation between international brands, domestic manufacturers, and regional stakeholders can help accelerate the circular transition process in developing economies.
Need for Multilateral Action and Public Engagement As fashion globalizes, the shift towards circularity similarly demands coordinated action worldwide. Issues like plastic pellet pollution, carbon leakage across supply chains, and global trade in textile waste underline the need for binding multilateral agreements. The UN Sustainable Development Goals provide a framework, but more concrete international regulations and collaborative platforms are still lacking. Public awareness and individual consumer choices also prove influential. As citizens demand transparency from brands and opt for resale over disposable trends, it pressures companies to clean up act. Governments must educate masses and incentivize sustainable behavior through programs like subsidies for repairs. Lastly, multi-stakeholder organizations coupling businesses, non-profits and researchers can aid knowledge sharing to speed up circular innovations globally. Only through united efforts across public, private and non-profit spheres will the vision of an inclusive circular economy take true shape worldwide.
In conclusion, making sustainability the status quo requires transitioning the trillion-dollar fashion industry onto a circular path. While different regions and actors will progress at varying speeds, collective action supported by policy, innovation and public advocacy offers hope. By addressing the root causes of waste embedded in today's linear take-make-waste model, the industry can evolve to better protect people and planet for generations to come. A circular future demands new systems of design, production and consumption but change begins with individual and joint determination to create a fashion industry that nurtures natural and social capital for all. Get More Insights On, Global Circular Fashion For More Insights Discover the Report In language that Resonates with you
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About Author: Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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brandhighlighters · 4 months ago
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Why Brand Highlighters is the Best PPC Company in the UK for Your Business
At Brand Highlighters, we take pride in being recognized as one of the best PPC companies in the UK, delivering results-driven strategies to boost your online visibility and conversions. Our team of experts at one of the leading PPC agencies in the UK crafts tailored pay-per-click campaigns that align with your business goals, ensuring optimal ROI and targeted reach. From keyword research to ad optimization and performance tracking, Brand Highlighters is committed to driving impactful results for clients across various industries. Trust us to elevate your digital marketing and create a powerful online presence for your brand.
To know more: https://brandhighlighters.co.uk/blog/top-10-ppc-agencies-in-the-uk-2024/
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trendingreportz · 7 months ago
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Content Delivery Network Market - Forecast(2024 - 2030)
Content Delivery Network Market Overview
Content Delivery Network market is expected to reach $29.2 billion by 2026 at a CAGR of 15.2% during the forecast period 2021-2026. The rising recognition of wealthy media content and the growing demand for online gaming are enhancing the growth of the content delivery network market. Moreover, the rapid transition of media organizations towards digital distribution model and the rising use of internet services are driving the content delivery network (CDN) market. The increasing use of mobile devices such as smartphones, laptops, and so on has propelled the need for live video streaming and OTT services from applications such as Amazon Prime, Netflix, and so on. In conjunction with this, in recent times the COVID-19 lockdown is also highly enhancing several applications growth such as media and entertainment, online gaming and education are further driving the growth of the CDN market during the forecast period 2021-2026.
Report Coverage
The report: “Content Delivery Network Market – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the Content Delivery Network market.
By Type: Standard/Non-Video CDN, Video CDN. By Solutions: Web Performance Optimization, Media Delivery, Cloud Security, DRM and Transcoding, Transparent Caching, Monitoring and Analytics, Data Security and Cloud Storage, Others. By Services: Cloud Storage, Analytics & Monitoring, Application Programming Interfaces, CDN Design, Support & Maintenance, Others. By Organization Size: Small and Medium Business, Large Enterprise. By Deployment Type: Cloud, On Premises. By Industry Vertical: Advertising, Media & Entertainment, Online Gaming, E-Commerce, Education, Government, Healthcare, Others. By Geography: North America (U.S, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Netherlands and Others) APAC (China, Japan India, South Korea, Australia, New Zealand, Indonesia, Malaysia, Singapore and Others), South America (Brazil, Argentina, Chile, Colombia and Others), RoW (Middle East and Africa).
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Key Takeaways
North America dominated the market by a market share of more than 37% in 2020, growing dominance of popular social media and OTT platforms like Facebook, Twitter, Instagram, encent Video, iQiyi, and Youku and many others has been rising in this region.
Cloud security solutions is growing at a highest CAGR of 18.2% in the forecast period. As this solutions help in protecting data from thefts and loss, along with reducing attacks that can hamper network performance.
Content Delivery Network in Media & Services segment is growing at a CAGR of 14.2% in the forecast period. Owing to Increase in live streamed content, rising adoption of cloud-based video streaming solutions, and upsurge in demand for online videos in developing economies are set to drive the growth of the Media and Entertainment market.
Content Delivery Network top 10 companies include iScaler Ltd., ChinacacheÂ, Akamai Technologies Inc., Wangsu Science & Technology Co Ltd, Amazon Web Services Inc., CenturyLink Technology Singapore Pte. Ltd., MaxCDN, Limelight Networks Inc., Fastly Inc., Alphabet Inc. (Google Inc.),Hibernia Networks, Verizon Communication Inc., CDNetworks Co Ltd, Tata Communications Ltd., Internap Japan Co. Ltd., Cloud flare Inc. among others.
Content Delivery Network Market Segment Analysis -By Solution
Cloud security solutions is growing at a highest CAGR of 18.2% in the forecast period. These solutions help in protecting data from thefts and loss, along with reducing attacks that can hamper network performance. Similarly, with rising online threats, users are demanding a secured online experience as more of personal data as well as business related information have moved online. In addition, Cloud security solution provides a more secured network by absorbing less sophisticated attacks as well simplifying the bandwidth. This also helps in blocking threats as well as limiting abusive bots and crawlers, thus decreasing the hack and spam attacks. Moreover, with the help of cloud security, websites and data centers are able to reduce the downtime risks, DDOS attacks thus improving the standards for data security.  These solutions also help in transforming enterprise networks towards accelerating applications and lowering costs. In addition, this cloud security helps in protecting the devices from such harmful sites and also protects data files with optimum efficiency. Hence these benefits are analyzed to drive the market in the forecast period 2021-2026.
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Content Delivery Network Market Segment Analysis -By Industry Vertical
Content Delivery Network in Media & Services segment is growing at a CAGR of 14.2% in the forecast period 2021-2026. Media and Entertainment segment is anticipated to reach Increase in live streamed content, rising adoption of cloud-based video streaming solutions, and upsurge in demand for online videos in developing economies are set to drive the growth of the Media and Entertainment market. The voluminous increase in the amount of data generated by media and entertainment firms has created a need for reliable Content Delivery Network (CDN) solutions. The media and entertainment segment is utilizing full capabilities of CDN solutions to offer secure and best quality viewing experience to its users. Content delivery network solutions help in lowering the delay and optimize the overall content delivery process. Hence, viewers get a high-quality viewing experience, and this, in turn, increases the revenue for the media and entertainment enterprises. As the demand for OTT platforms across the globe is rising, several companies are adopting Content delivery network solutions in order to optimize the performance. Adding to this, the outbreak of Coronavirus has significantly driven the market for media and entertainment services such as Television programs, OTT platform programs and so on. Due to this outbreak, Zee5 India, says the platform has witnessed an 80% increase in subscriptions and over 50% growth in time spent recently. Similarly, services like Amazon Prime and Netflix have seen an 82.63% increase in time spent due to outbreak of these viruses. With the widespread of this virus, Media and Entertainment companies including OTT platforms in the world have been taking several tactical steps to optimize the performance by adopting these services. Similarly, several delivery companies are helping media and entertainment services in providing video and audio content in faster and reliable method. For instance, Content delivery network PicoNets is helping OTT platforms optimise performance during this pandemic situation. Hence these benefits are analysed to drive the market in the forecast period 2021-2026.
Content Delivery Network Market Segment Analysis - By Geography
North America dominated the market by a market share of more than 36% in 2020, growing dominance of popular social media and OTT platforms like Facebook, Twitter, Instagram, encent Video, iQiyi, and Youku and many others has been rising in this region. Similarly, Initiatives such as partnerships and collaborations aim to favor content delivery. Akamai China CDN, in collaboration with China Net Center, is designed to simplify the ability to deliver fast, reliable, and safe digital experiences to consumers in Mainland China. In addition, Partnerships with local ISPs, China CDN brings customers closer to digital content in major metropolitan areas as well as in inland regions. The built-in cache optimization maximizes the amount of content offloaded from a server that leads to major improvements in performance. BaishanCloud is a major cloud data services provider in China and around the world. It is one of the fastest growing companies in CDN space, becoming the only service provider based in China to be recognized by Gartner as possessing 'world' network capabilities. Hence these benefits are analysed to drive the market in the forecast period 2021-2026.
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Content Delivery Network Market Drivers
Rising demand for online games
The rise of coronavirus pandemic has resulted in lockdowns in many countries which has caused a spectacular boom to the digital gaming industry, as it records numbers of online server for distraction, entertainment and friendship, and further connecting to the real-world. Moreover, people of all ages are turning towards gaming, and according to an Appannie report, since 17th March, 2020, there has been a high growth in the downloading of mobile games leading to an upsurge in the demand for online gaming. Additionally, the outbreak of covid-19 has made online gaming the most popular option during the quarantine period for people, and has become a popular option for stay at home entertainment. Thus, the ongoing demand for the online gaming has also enhanced the content delivery network market, as companies offering online games rely on CDN to avoid lags in speed and performance. Also, as online gaming continues to become more demanding due to sophisticated graphics and capabilities there will be an increased drive for content delivery network (CDN).
Rising Live Video Streaming
The rising demand for enhanced live video streaming with better picture quality has also enhanced the CDN market. The increasing use of video streaming websites and applications such as Amazon Prime, Netflix and so on has highly fueled the demand for CDN market. As in most countries, people are in quarantine/lockdown, they are significantly relying on live video streaming for entertainment which is leading to the rising demand for video streaming applications. Additionally, video streaming has become one of the most popular and influential mediums for accessing information in today’s digital space. The rising trend of social media is also driving the adoption of video streaming which will further lead to drive the CDN market.
Content Delivery Network Market Challenges
Traffic Barrier while using Mobile Devices
As, people are highly relying on mobile devices for video streaming and online gaming, this increasing use of mobile devices has led to the rise of traffic thus hindering the delivery speed of the content. Additionally, due to the current Covid-19 pandemic majority of the population across the world are relying on mobile devices, which has led to the arise of traffic. Moreover, mobile video traffic is growing with different standards which enables the need for sufficient bandwidth and terminals that can support a broad range of video streaming. In order to manage the traffic and maintain the speed of the content, CDN operators usually face challenges in maintaining the cost barrier for mobile connectivity problem in various countries. Thus, the high cost of CDN and continuous use of mobile devices leading to increase traffic will lead to hamper the growth of the CDN market.
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Content Delivery Network Market Landscape
Technology launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the LATAM LMS-Frontline worker training market. In 2020, the market of Content Delivery Network industry outlook has been fragmented by several companies.   Content Delivery Network top 10 companies include iScaler Ltd., Chinacache, Akamai Technologies Inc., Wangsu Science & Technology Co Ltd, Amazon Web Services Inc., CenturyLink Technology Singapore Pte. Ltd.,MaxCDN, Limelight Networks Inc.,Fastly Inc.,Alphabet Inc. (Google Inc.),Hibernia Networks, Verizon Communication Inc., CDNetworks Co Ltd, Tata Communications Ltd., Internap Japan Co. Ltd., Cloudflare Inc. among others.
Acquisitions/Technology Launches
In April 2020, Verizon announced definitive agreement to acquire Blue jeans Network, due the growing demand of cloud based video services.
In June 2019, Anevia had announced the launch of a cloud native content delivery network solution to enable easy deployment of CDN by delivering high quality services, even in peak traffic
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