idealabx

[idealabx]

Canadian Work

Betcha The Farm - out of Canada, Rethink for Pepsi Canada/Lays, out of Someplace Nice and directed by Spencer Riviera

https://www.instagram.com/p/DMvncURSN2Q/?img_index=5&igsh=eWU1N3NlcmEydG5s

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Trying for Fertility out Loud out of Klick Health, directed by XOXO out of Animals

https://shotsvault.extremereach.com/src/source/spot-detail/490313

[idealabx]

Canadian Work

For TD out of Ogilvy & shot by Martin Girard.

This is following their broadcast campaign from earlier this year. TD Easy Trade™ x Own It directed by Aircastle : https://www.youtube.com/watch?v=o54tZHFG4qI

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Canadian Work-

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Canadian Work

Agency: Harrison Fun Studio (Montreal)

Director: Le GED

Link

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Canadian Work

TD Bank - Early Pay, out of Leo Burnett, Production: Circle, director Noah Marshall

View this post on Instagram

A post shared by Circle Productions (@circleproductions)

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Casting

Brett Gelman x From Stranger Things & Fleabag.

Not Just Another AI: https://youtu.be/Y0IrphirHDw?si=aJKv4Yg1JOUzfXLb

Gelman became prominent in the late 2010s for his supporting roles in Fleabag and Stranger Things, in addition to those on Camping and Mr. Mercedes. As a voice actor, he has contributed to television series Jeff & Some Aliens and TripTank on Comedy Central and, more recently, I Heart Arlo and Inside Job on Netflix, among others. He starred in the Apple TV+ drama series Lady in the Lake (Alma Har'el)

Casting alts for CAD market: https://www.instagram.com/reel/DIHjHK4P27E/?hl=en

Key Words: Comedic, dry comedy, dialogue driven, quirky, charming but can also lean mischievous & villain light.

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Casting

Drama

Agency: No Fixed Address

Production: Revolver Films + Gatehouse Commercials

1st ad director: Ben Nakamura Whitehouse

2nd ad Director: Pep Bosch

Keywords: Warm, Authentic

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Casting

Drama/Emotional

Beyond, Together for The Asian American Foundation (TAAF) out of Wieden+Kennedy New York and directed by Sean Wang

https://shotsvault.extremereach.com/src/source/spot-detail/491136

authentic, engaging, POC, adolescence, coming of age, pensive, reflective

Voiceover by Sandra Oh

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Casting

Drama / Emotional

https://www.adsoftheworld.com/campaigns/driven-by-details

"Driven by Details" with Pep Guardiola.

Creative & Production Company: Lobster.

Directed by Nick Tree

Key words: Dramatic, refined, captivating, elegant

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Casting

Drama / Emotional

"Bleu de Chanel" with Timothee Chalamet out of Superprime film, directed by Martin Scorsese

key words: dramatic, versatile, comedic, sensitive, magnetic, charming, endearing, captivating

https://lbbonline.com/news/timothee-chalamet-stars-in-martin-scorseses-chanel-ad

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Casting

A Taste of Freedom - Vattenfall | dir. Nils Janlert

Samuel L. Jackson - Comedy

When Samuel L. Jackson does comedy, he brings a very specific, high-impact flavour to it.

76 Y.O, Baby Boomer

Explosive, commanding, unfiltered, swaggering, charismatic, sharp-tounged.

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VFX

https://www.adsoftheworld.com/campaigns/etoro-is-everywhere

https://adage.com/technology/ai/aa-etoro-veo3-ads/

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Wardrobe & Costume Design

Toronto Raptors / MLSE directed by Adrijan Assoufi

Couldn’t find the stylist on the Raptors spot, but found Toronto-based Stylist: Hailey Uens who worked on a job with Adrijan for Adidas x SALT

Snapdragon out of Frank Content & directed by Kinopravda

Stylist: Marie-Eve Tremblay      

Other jobs she has worked on within our world in the past 2 years:

Uber Eats 2024 (Asymetric)

Notable non-Canadian mentions for Kinopravda

Maria Glaser (Budapest)

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Wardrobe Stylist / Costume Design

Brianna Funk- Clements x https://www.briannafunkclements.com

Bio: Brianna Funk-Clements is a distinguished wardrobe stylist known for her sustainable approach to fashion. Growing up in Winnipeg and now based in Toronto, Brianna brings a unique blend of cultural heritage and innovative styling to her work. As an Indigenous and BIPOC creative, she infuses her designs with a deep respect for tradition while championing modern, eco-friendly practices. Her talent and contributions to the industry were recognized with a nomination for the 2024 Canadian Arts and Fashion Awards (CAFA) New Gen List, celebrating emerging talent shaping the future of Canadian fashion.

Style: Textured, dynamic, modern with a vintage twist, experimental, fun, aspirational, cool girl, soft edge

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Eric Kaskens - DP

https://shotsvault.extremereach.com/src/source/spot-detail/490316

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Canadian Work

Toronto Raptors / MLSE Launchpad with Ja'Kobe & directed by Adrijan Assoufi.

IBUKI Films is a production service company dedicated to creating impactful experiences for all based out of Etobicoke.

Ja’Kobe Walter is the new Raptors youth ambassador: https://www.instagram.com/reel/DMqLu09uDMr/

The floor is yours 🎤: https://www.instagram.com/p/DMlJplnub2D/?img_index=2

Reminded me of Monster.com: When I Grow Up: https://www.youtube.com/watch?v=1fK2hMQSDgE

In 1999, Buckley won the Best Directing award from the Directors Guild of America, a cumulative award for several commercials he directed that year, including his Super Bowl spot "When I Grow Up" for Monster.com, and work for E*trade.