#useless knowledge ftw

[downthepub]

@ymas00 these ones.

(edit: here's a link to one of them)

[snarky-art]

Alrighty I’ve finally finished season 5

I hate how obvious it is they’re trying to tone the show down completely to even lower audience demographic. The first 3 seasons were for kids but there was actual peril and darker concepts and stuff that were much more interesting damn you Nickelodeon and your desperate attempt to keep the most squeaky clean image ever not only does it not work it’s costing stories and plot

I REFUSE to believe Stella would be a bad fashion designer with how much she loves fashion (I know it was a joke in s1 too but I still refuse). Plus, avant-garde is a thing and she would serve

That boat that was sent from Andros was def made exclusively for the winx there is NO WAY that style exists anywhere else on that planet for land related peoples with all of its hard lines and industrial style architecture with its limited color palettes

The nautical themed outfits are cute but Bloom’s looks SO overdone to me and Stella,, my sweet babygorl,, wtf did you do to your own fit?? Aisha’s poodle puff braid ftw also

Harmonix was totally useless BUT I still like the flower petal aesthetic vibe (even tho only Flora is a nature floral lady) and some of the color combos. Bloom in pink is still a no tho, which is something I mainly hate because of how obvious it is they started integrating it into her more to make her more marketable for toy lines and shit

Where did the gems that were already on the starfish thing for sirenix come from?

The amount of times the girls all gasp or ooo or ahh and go like “wow!” “so cool!” “amazing!”,, I will kill I feel like I’m watching a 1990s or early 2000s anime dub I hate it I hate it I hate it

Icy would NOT simp like this (shoutout to her leaving Valtor when he got ugly and telling him that’s why she’s leaving him)

The relationship drama was just as stupid and hamfisted as I thought it was from an outside skim of the season based off of secondhand knowledge ie posts and gifs. Also, Krystal did nothing wrong, she’s just autistic and Helia would NOT introduce Flora as anything other than the love of his life.

Timmy and Tecna also have one of the healthiest relationships why tf is everyone trying to give them advice like this they’ve all been dating for YEARS why are all of y’all so insecure like this? The writers really said fuck everyone’s character development even more than they already had

I continue to not give a shit about skoom also this was just exhausting I can’t do it

Also that is NOT Luna and Radius. That “he wouldn’t say that!” meme is ME SOOOO MUCH during this season at so many people but I actually started YELLING about Luna being some sort of soft gorl while Radius is this prideful ignoramus

Sirenix giving Aisha that blonde hair while knowing about the insane white washing to come in the future is something I Think About

The sirenix song does bop also, although I’m so sorry to say I don’t think I’m as big of a fan of it as a lot of people are but maybe that’ll change as I hear it more please forgive me

Also, Musa’s little coffee grinder move during her sirenix transformation? So cute, wish we actually got to see it more than like 2 times. Damn you shortened sirenix transformarion sequence

Im convinced Tecna doesn’t actually know karate, she just thinks it looks cool so she mimics it. Same with Flora and her ballet/lyrical looking poses she does during her sirenix transformation sequence. She doesn’t actually know those styles of dance, she just thinks they looks neat and tries to copy it.

Dark sirenix, you’re slaying thank you for your service

Bloom, you can’t insult Diaspro and remind her you’re a princess in that fucking dress while she’s serving cunt like that

The combat is soooo slow compared to previous seasons I hate it

The rigging throughout this season was a MESS

They should go after the handful of companies that are actually responsible for the majority of pollution and destroy them and their ceos a la Flora season 1 core

Where did they put all of that trash they got out of the ocean? They went to the pacific trash island and cleaned it up. Where did it go? I’m so curious

All of the kings are so STUPID too the whole meetup thing was so dumb like just fucking,, help each other you know it makes more sense

AND PUT SOME MF RESPECT ON THE WINX’S NAMES, ALL OF THEM. They are GUARDIAN FARIES who have saved the magical world HOW MANY TIMES NOW??? Bites the writers bites the writers bites the writers

Their little dance workout outfits? Hatred. I miss the old ones so much. All of these outfits from this season,, it’s so clear cishet people were the main ones designing the clothes I hate it so much it’s not the same kind of tacky and camp that the first 3 seasons had. The only good things I can say about the dance outfits is that Flora’s purple leg warmers were cute, Aisha’s color palette was nice, and Bloom’s was very Bloom core

Icy: you guys are helping me??

Darcy and Stormy: I mean, yeah, we aren’t talking to you rn, but you’re still out sister

Me: OUGH🥺🥺🥺😭😭😭

I forgot Roy existed🥲

Daphne being brought back like this still seems so bleh to me knowing how they don’t really do shit with it and about how it was done only because they retconned all the og stuff from canon and to continue to milk the franchise until it’s teats are dry and chapped BUT I’m glad she does a little spinny at the end of the season with Bloom so at least I got that

that’s all I got for now

Shout out to @charmixpower for suffering through this all with me.

We watched the first half of the series in like 2 or 3 sittings that took place months apart, and then did the last half in one 8 hour sitting

I couldn’t have gotten through it without yelling at each other and making shitty jokes.

The psychic damage you inflicted on me throughout this was awful but I would do it all again in a heartbeat (but not really because good lird this was EXCRUCIATING sorry bestie💕💕💕)

Anyway onto season 6 now I GUESS

[marlasomething]

(my) Mag a Week: The Brothers Non-Slayer

 Hello there!

I am participating in the "a mag a day" idea by @a-mag-a-day which is BRILLIANT and I decided to do "statement a week", rolling dice with the characters and fears that were ftw that week in the episodes I have listened. This week I am publishing late...I have a hell of a week, sorry.

For today I rolled Archivist!Tim (FINALLY A NORMAL ONE) and The Web (Eps. 58-65).

As usual, please do forgive my quick tipper and non-native speaker mistakes, Marla

Allons-y!

CW: THIS IS A HEAVY ONE --> Domestic abuse, murder, explicit violence, child neglet, manipulation, police brutality, trauma of varios kinds, corruption of the "soul", paranoia

Also on AO3!

Statement of Ashley Giles, regarding how he believes he has managed to sell his soul to his lawyer (more or less).

Recorded by Timothy Stoker, Headless Archivist of the Magnus Institute, London.

Statement begins.

  Sometimes I wish I was actually guilty of the charges I was being accused of. At least, that way, I could…I don’t know; feel less guilty about the crimes I am committing now? You know, since I would already be a “felon in soul” or something on that style.

That is not the case, though: I am completely innocent. I didn’t kill my brother. That cop did, that bloody cop did kill him and all because…all because he was delusional and thought he had found an actual vampire and, er, murdered him.

Yeah, yeah, I know how it sounds: in less than ten lines I have already told you that I am currently involved in multiple criminal activities, that I was accused of murdering my very own brother and that he himself had killed someone believing he was a Hammer’s classical bloodsucker. Oh, yes, and don’t forget there is a cop in this story, which that makes it a bit more terrible.

However, this is not a Goncharov type of story. There is no tragedy larger than life taking place, neither a lot of mafia-esque characters going around. It is just the story of two brothers, one sick in the head and other sick in the leg, and how the system just managed to push them aside until working to be paid by the hour in the most shameful of positions was all they had left.

 It all began when my father died and we were left alone with our mother. I have not mistaken the words: the man that died was just my biological father, for my older brother (Iago) was the son of our mother’s first husband, who hung himself when he was barely a baby. However, we both went by her maiden’s surname because…I actually don’t know why, sorry about the side-note.

My father was a complete asshole that drunk himself to the tomb and that, one evening he was feeling especially outraged by how dumb and useless and lacking of any remarkable future I was, came to me as if he was possessed by some evil deadly spirit and started hitting me until I was left unconscious.

Iago did nothing; he was too scared to even move. My mother locked herself in the bathroom and pretended nothing was happening, almost as if we were no longer her family, just people that happened to look just a lot like her. My father went out, probably to try to cheat on his wife just to realise he couldn’t get it up even if he took a full box of Viagra (which I hoped he would have done, being the chances of giving him a heart attack quite a delightful thing to look forward).

Meanwhile I…I crawled to the kitchen, since there was a framed picture of the four of us in my room and I couldn’t even begin to handle the thought of facing it for the time being.

Maybe, if Mister Sinclair had appeared back them; I would be able to even remember him with something ever so slightly reminiscent to kindness. But he didn’t, and I was just there, alone, crying in the kitchen while trying not to look at my mangled leg.

 My leg started to go black and, since my parents would do nothing to put a remedy to it and I was…rather afraid of hospitals as a concept, I took it upon me to find how to get it back without dying in the process.

As the teenager with zero to none medical knowledge that I was, I couldn’t; so I ended up cutting it off with the help of my brother.

That is exactly how we found out my brother was sick in the head. In some manner at least, though it isn’t as if doctors ever diagnosed him properly and, as you likely can imagine, we didn’t have the kind of money to get an expert opinion.

He blanked out. Not in shock because of the blood, not because he felt asleep due to tiredness, not because he was high or wasted. No, he just spaced out. He sometimes did, I just hadn’t realised until then.

What a brother I was…

Anyways, I was about to bleed out when he came back to his senses and, in spite of my prejudices, in spite of the more than certain repercussions from our parents…he called an ambulance.

I, obviously, didn’t die and we both silently formalised the fact that Iago wasn’t ok either. Our mother stayed home and…my dad got infected. After cutting himself in the doctors’ bathroom, where he entered without permission, feeling somehow entitled to use “the best facilities” due to, well, I don’t know: most resistant liver ever to have been born on this wrecked Earth?

Anyways, it is not important. My father died of a hospital infection before I was even released and, since both Social Services and The Police believed this was all related to the jerk that had just become a corpse; they released us to go to our mom.

To find she had flown away, never to be seen by either of us again.

I can’t say I blame her. At that moment, I was fifteen and Iago, seventeen; in her old-fashioned mind, we were likely old enough to survive on our own, and she had had enough of a life she had never asked for.

I am not saying I forgive her either, nor that what she did is ok by any means. Just that I understand how she came to be so broken and willing to make such a harsh decision.

The both of us, being the brainless teenagers we were, refused to call anyone and chose to fight for ourselves.

Oh my god we were so stupid, so bloody stupid…

  Flash-forward to almost ten years later; when my brother decided that vampires were, obviously, a real thing.

Now, my brother became extremely superstitious the moment we started living on our own, almost as if he hoped that, if he deposited part of his soul on growing a faith, the World would give something back to him for his…devotion? Patience? Open- eyed mind?

Among all those things he began to take a liking to investigate monsters, the sooner they had begun being spoken around humans, the better. I considered this a waste of time, especially since he had less free time than me as I could work less hours since got extremely tired much easier due to the whole, well, only-one-leg thing (and that my hand-made fake one wasn’t exactly the epitome of comfort).

He wouldn’t listen, though, and he should have! He should, and, then, he would still be alive.

And I would still have the whole of my soul with me.

  It all happened one day I left him alone to have a date because, yes, even in the life of barely-above-misery that we were living I refused not to have fun. Not to, basically, Live . So I kissed my brother goodbye in the cheek as he complained we were both far too manly for those gestures and headed back to the Soho.

Meanwhile, my brother got one of his attacks and, when he came back to himself, there was a rail thin person with their mouth disproportionally opened right next to him. Layers and layers of shark-like-teeth were about to close around his neck while a tubular tongue of an unnatural purple colour twirled with anticipation from the back of their vocal cavity. It could barely be seen, but, the moment you did, there was not mistake possible to be made.

On an act born out of pure reflexes, he pushed the creature to the window and threw our only remaining candle to hit It, just in case.

It burned to the ground.

  Yes, I know, if your brother with, very likely, medical mental-health problems, clear traumas and a life-time of being worn out had told you this…you would probably have not believed him but, here is the thing: I know my brother, he would have never, ever, lied about any of this.

If he told me so, this was what had happened. At least, from his perspective point of view.

 This doesn’t mean, of course, that I condemned his behaviour or encouraged it in any way imaginable, but I couldn’t change it. He had found a mission and started to dedicate more and more time to find and take down vampires (and, apparently, werewolves and insect-like-people too? I am not certain about that point, sorry), occupying this hobby of his more and more time while real-life occupations mattered to him less and less by the hour.

I tried not be mad at him for it, I had also screwed up a few too many times before and he had always been exemplar until that point, but I couldn’t help but letting an animosity as nothing I have ever felt before come into me and fill my entire soul. Everyone around us noticed, too, and the whispers about us began to grow; the rumours about how the two brothers that had always had their backs were about to stab each other.

All nonsense, that much I knew. Or, at least, I think I did.

  One day, as I was wondering around the market, I saw a knife with an intricate cobweb design on sale and, somehow, I knew I had to buy it. After all, I was a disabled person living on a very dangerous city; it was a cautious measure to be

taken. As I bought it, I was told that my brother and another customer had bought its

twin , but I didn’t truly process the actual words, just getting the idea that

my brother had a fucking knife as a shiver run all through my back.

What if my brother thought I was a vampire too?

So, I made up my mind: that very night I was going to go and find my brother dear and begged him to come to his senses.

Little did I know, he was bringing his knife too, and he wasn’t the only one with one of them. By the time I arrived, he was bleeding out, his knife fallen next to him and a figure standing nearby. There were a sandy-blonde haired female-presenting person, in their mid-thirties, muscular and with a face of not being messed up with.

They were holding a knife, just like ours and, when they realised I was in that very same position (if you could equiparate my utter harmless pose to their deadly one) to her clear murderous aspect), they shrugged, muffled a “you are likely not much better” and knocked me down.

 I woke up already at the station, handcuffed and with a concussion that could only be rivalled by the one thanks to which I lost my leg. The first thing I did was, obviously, asking whether my brother was ok or not. By the cops’ reactions I could already tell the whole story: he had been found dead and I was the main and only suspect.

I even have the murder weapon with me! What an easy win at the trial; or that is what they thought.

They didn’t count with Ronald Sinclair.

  Ronald Sinclair is a private lawyer whose usual fee I couldn’t have payed even with all the money I had earned in my entire life. However, from time to time, his firm takes in some free cases, usually in exchange of recruiting whoever they chose to represent. This might sound cynical and harsh, but I was almost certain he had chosen me because they were lacking on a corporative image including someone with a visible physical disability.

I wouldn’t complain, though. A stable job! Well-payed! And the only thing I would have to endure would be condescending looks from time to time was perfectly fine with me.

Oh, and the whole not-being-declared guilty of murder, of course.

 Since the first moment we had a proper lawyer-client meeting, I sensed something was off. First of all, the contract I signed said that I bounded myself to work with Mother & Co. Associates as long as my thread remained intact. It made no sense to me, and it was rather ominous, but I wanted to get out of there and I wasn’t getting a better change, so I signed it and, as I did, I swear

something was guiding my hand.

I’ve haven’t had such a good calligraphy never before (and never after that signature).

 The trial went as smoothly as possibly imaginable and, still, I didn’t feel comfortable for a single second.

Yes, Ronald allowed me to talk and let me explain everything to him before each session so he could defend me and teach me how to answer every possible question those answers based on what had really went down; but somehow…each time, he just, he just managed to convince me things were to be understood in a particular manner, usually not the same I was coming from beforehand, and that, actually, this was what I meant in a much more succinct and clear way.

And I believed it, somehow, it wasn’t until I was alone that I started to point out the moment in which I could have said something, in which I have thought

something and just…let it go. And, here is a very funny thing, when a version of reality is only in your head, completely incorporeal and the other one is being spoken, real sound waves sending the message across space and time…no matter how strong your convictions, one is clearly going to bury the other in the mud.

I won the case, he even found the cop who was the actual killed, whose name was Alice Tonner, and she got convicted for it (to what he smiled a bit to widely and said, without further explanation, she works for the competence ).

Then, I started working for Mother & Co.

  It was all paralegal at first; they paid for a speed education so I had the the basicest and I am rather proud of being able to say that, from working at housewares, I learned pretty quickly and handle my way around better than much of the people with fancy degrees that worked alongside me.

Then, more morally dubious stuff started to come in right to me desk and…I don’t want to keep writing for much longer (my hand starts to hurt and, with the leg thing is more than enough, thank you very much), so I will just tell you about the very first time all red flags started to show up in my head.

And, as the fucking coward I am, I did nothing against it.

What is even worse, I am not even sure if I wanted…if I

want to do something about it.

  There was this kid; Wesley, he was called, that had got into trouble with his step-mother, claiming she had been substituted and was no longer the woman his biological mother had married thirteen years before.

He was making charger and with everything he had in his entire persona (both practical and metaphysical ) to take her down and we, well, we defended the mother. Also known as the scariest woman I have ever faced while being also the most vanilla person in all of Creation.

You know what is the worst part? This Wes kid…he was a lot like Iago had been. He was cunning, hot-heated, a bit of a nerd even if it was of the things usual nerds would mock him for, too naïve while being too mature…Shit! They even dressed a bit alike!

I have always been instinctively good with technology so, the moment I had access to a proper education on the subject, I wasn’t just good, I excelled. So, what I had to do was simple: play with Wes, twist his little world up-side-down via the Big Net so by the time the trial began, he is the least believable person in the history of trials.

Not only that: while I made conversation with the boy letting the precise words to rise his curiosity in the most troublesome spaces, to generate nonsense questions that had no answer so he believed he had found The Holy Grail of information. By the end of this process, if I did well my job, his behaviour would belong to us as it truly never belonged to him in the first place.

I was... am amazing at my job, so I didn’t do well . I did

AMAZING !

I was conscious that what I was doing was bad. I knew deep down the boy was right, even if the pictures of his step-mother clearly matched the ones of our client. And I wanted to do something, I wanted, I don’t know, go full American movie and renounce my freedom sentence.

However, every time I felt as acting, something else happened. Usually, small

events where to be blamed: a text message, a person in the office suffering from some health issue, a casual meeting in the elevator (and, you know, I cannot simply take the stairs), a song sounding in the background…just the exact thing to trigger in me a thought that, sooner or later, made me realised I should act.

So I didn’t, though until the very last moment I thought that, in the end, I would be the hero. I would defeat the bad guys. Like Iago would.

That is what heroes do, right? And what wasn’t I except the hero of my own

story?

  Well, apparently, I was the villain for, the moment the trial began, my boss came into my office and told me I had to tewak a little bit the online presence of Wesley. Not only the one that I had affected directly, but the previous one too. Not to change, steal, erase or manipulate anything on itself, just alter the order they were presented, the elements external to Wes’ presence around which each file appeared.

I am ashamed to admit I actually enjoyed the challenge and put an extra effort to it.

  When, in the trial, they tried to prove that the recent mental and sentimental state of Wesley was not representative of who he had been when he had begun this whole

Hamlet-esque fight; his very own lawyers almost dropped death at the stage when they started to realise the information they had wasn’t exactly accurate…once again, as I began to feel bad, I wanted to do something but…the ambiance (we were watching on video the trial as it happened, I still don’t understand how they have access to basically all cameras; the only explanation I received “the pathetic old man owes us” ), the interactions…before I could realise it I felt fitting in this web of people I hadn’t actually choose, behaving that someone that wasn’t who I truly was.

Though I might be becoming him piece by piece.

  The alleged fake step-mother won the trial, delighted us with her presence one more time and, in a very Ofelia manner, Wesley drowned himself. I even went to the funeral. I was devastated, I felt hopeless, for Wes but also for myself; especially because part of me was, still is, proud of me being there, of my actions having such a determinant impact on someone’s life.

It scares me, it scares me that I am losing myself in this other me that is still me and yet…sorry, I am rambling. Please, take this statement and, I don’t know what kind of influence you handle but, if you can destroy them (I am not even to pretend I am in too deep now), do it.

For me, for Wes, for my brother, for so many other (except all the cops they have ruined, there had to be something good about Mother & Co. ).

  Statement ends.

   Wow, Ash; that is…wow (since you opened so much to me, I hope you don’t mind I call you Ash). Good calligraphy, by the way.

I remember Ronald Sinclair; he was the only survivor of Hill Top Road, after the fire that burned it to the ground. Apparently, he was hidden in the basement… He always wanted to go to that…sorry, I was digressing.

About the statement on itself: everything can be verified (well, except for the morally deplorable practices of a successful lawyer firm, but that is so blatantly true I guess there is no problem with believing that).

On a sad note, I looked upon what had happened with Ash and…quite recently, Ashley Giles got a promotion in Mother & Co. He seemed completely at home in the picture.

Embracing being a worst version of yourself…I wish I could say I cannot relate.

End recording.

   SUPPLEMENTAL : Melanie King came by the other day and, when Jon went to talk to her, she started screaming. Not regular screaming, crazy-mad-out-of-your-mind-horror-movie-death kind of screaming. She kept saying that wasn’t Jonathan Sims and even texted Georgie Barker (who, apparently, used to know Jon…I want the full story there…) a picture for her just to say…that he was clearly Jon.

Sad, I thought I might count with an ally in Melanie, since I don’t feel comfortable about no one around here…

…I am royally screwed.

End recording.

[beazt]

idk if it’s the systemic fatphobia, ableism, intersexism, the horrible downfall of google’s utility as a search engine, or all of the above,

but literally any given part of my body, I can look through hundreds of images in all kinds of searches ranging from “earlobe” to “fat scrunched up earlobe with crease” (for example of how descriptive the searches range) and genuinely can never find someone whose body part that has the traits of mine

genitalia and/or secondary sex characteristics? nope. ears? nope. hands/fingers? nope. skin? nope. toes? nope. moles? nope. Almost anything about my body

like there’s so many parts of my body that are just different from everyone I know, often including my parents and siblings as people who don’t share it, so I don’t always expect it to be a harmless genetic trait

“ask a doctor” is useless advice. 1) I am already a genuine medical disaster and constantly seeing doctors, running them over appointment time constraints every time, and still not leaving satisfied regarding questions I have about the much more urgent thing the appointment was for. 2) my doctor is 2 hours away by car bc closer doctors genuinely will not even try to treat me anymore. rural healthcare ftw! also can’t drive anymore due to health stuff. 3) even my doctor 2 hours away has a tendency to just shrug and say “I haven’t seen a [body part] like that before, but it doesn’t raise any alarm bells” when I DO (rarely) get a chance to slip in one of these questions. 4) I already have to use my patient portal messaging so often already for urgent/new things that like, since he’s part of a big hospital system, all my specialists can see those messages and poke fun at me for using the messaging so much & sometimes even label me a hypochondriac or worse (refusing to take me seriously in suspicion of unnecessary hypochondria &/or munchausens/factitious disorder)

im a biologist (though much more ecology focused) so im not totally out of my realm with my concerns. I know enough to know there is an infinite amount of stuff unknown about the human body. what if some of these weird little quirks about my body are signs of something else that is known, where these signs haven’t been documented/proven or are otherwise outside of the knowledge of my providers? what if they’re signs of something that ISN’T known? this part I could see being labeled as hypochondria at least; however, I am not panicking down this line of thinking often, it’s just a response my brain brings up when I cannot find any information at all supporting whether my various body quirks are normal, safe, common, etc and especially when I don’t get taken seriously when I just want a little educated affirmation that my body is safe????

don’t even get me started when it comes to people being rude about bodily differences. I typically hide so much of my body to avoid that. im lucky that many of my little quirks can be easily and/or subtly hidden.

idk this is just a rant don’t take it too seriously but good lird I am so fucking insecure about my body (not insecure about my weight anymore— don’t assume weight when I say body pls thanks)

also my dads side of the family idk what happened but his family all have several medical mysteries and unfindable body quirks so some part of me does wonder if there’s some strange genetic thing going on with his side of the family that just has not been discovered and/or none of our doctors ever even consider it. another annoying part about this is when a doc takes a medical history they rarely ever wanna hear SHIT about anything that isn’t firmly diagnosed on paper but w/e

[fizzingwizard]

kizuna countdown part 2! yup i just did them all in one go, everyone who’s doing it day by day, have fun! See y’all on Friday!

Favorite Chosen Child-Digimon bond

... uh... so I guess I already answered this in the last question XD I think it's because it's so difficult to think about the Digimon without thinking a lot about the relationship they have with their partners. So I'll just let this one lie, I guess.

Favorite Chosen Children friendship

I pretty much like any relationship dynamic that involves Taichi.

Taichi & Yamato show the most growth, both in themselves and in their appreciation and respect for each other. Taich comes at Yamato expecting to make friends just by being himself as always. Yamato's built up walls to keep himself from getting hurt, plus there's a side to him that wants to be as free Taichi, and he winds up feeling jealous. Then there are ways in which they are legit different which adds even more friction. Their friendship comes out on top because both of them are extremely loyal to their friends at their core. They rock. I loved them in Tri too, when Taichi was acharacteristically waffling around and Yamato was even more concerned about it than the confused viewers hahahaha.

Taichi & Koushirou because they're the opposite of him and Yamato, their friendship is steady and strong throughout. They already respect each other from day one. Taichi puts a lot of faith and trust in Koushirou's abilities and relies on him to get him out of a pickle, even one he's made on his own. Koushirou is a bit shy and not exactly afraid to speak up, but not 100% convinced that his contribution is valued. Taichi helps him see his own worth. And Koushirou believes in Taichi :')

I also love him and Sora and Hikari. For friendships that don't include Taichi, my favs are:

Takeru & Hikari because they're really POWERFUL when they're together (teasing Daisuke for example)

Sora & Koushirou Managing Things, Somehow

Koushirou & Mimi driving each other crazy while really valuing each other

Daisuke & Miyako ^ similar dynamic

Ken & Miyako, I know it becomes a romance, but I loved it when they were kids and it was like Ken and Hikari were off being angsty together and Miyako's like I FEEL LEFT OUT and whines about and then kicks their butts to make the sun shine

Favorite Adventure series villain

Etemon! just kidding. Though the Etemon arc was so great for Taichi that I really enjoy it XD

I'd definitely pick the Dark Masters. Devimon was your typical RPG villain, then Etemon was nonsense run amok. Myotismon was the most fun storyline, what with going back to the human world and the search for the eighth child... I especially loved the chaos when the kids are all separated throughout the city.

But yeah, it'd be the Dark Masters, mostly because I loved how much the kids' resolve got tested when they had to decide for themselves to go to the digital world instead of just being thrown in there. The only one who's had to do that before was Taichi. They fought and they lost a lot of friends, and their team splintered and we saw new sides to everyone. It was harsh. About the villains themselves, MetalSeadramon was whatever, but Puppetmon with his envy and vulnerability and weird relationship with Cherrymon was so interesting to me. Machinedramon was downright terrifying. And then Piedmon playing everyone like marionettes and taking down the trump card as soon as it appeared on the scene... it all led to my favorite moment when the kids are running away one by one and sacrifice themselves to save each other. Sora's moment saving Takeru and Hikari while grabbing Yamato's doll was absolutely epic.

Favorite non-partnered Digimon

Piximon! I loved and wanted more of his training sessions. Wish he'd been like Rafiki and just followed Taichi around smacking him on the head with his stick.

Does Gennai count? He's not a Digimon so I guess not, but I loved Gennai too. He was useful. And also useless. I mostly liked it when he was useless xD

Also Whamon. Traveling in the belly of a whale is awesome. And I was so upset when he got killed.

Also Leomon & Ogremon should count as one of my favorite friendships.

Favorite ship / OTP

So, my number one Digimon OTP is Joumi. Always has been. I like it for a lot of similar reasons that people like Koumi, I guess. But the reason I glued onto Joumi mainly happened in Dark Masters when they were traveling just the two of them for a while. Mimi is positive and outspoken and caring despite being a bit self-absorbed. Jou is reliable, steady, and protective, even though he's also perpetually stressed out. They can both be panicky, but they grow out of it a lot. I think they're pretty realistc in personality and that's one reason I like them together: no one's unusually adept at something or other, they're just kids. They confide in each other about their struggles and they pick each other up. (I loved Ketsui for those moments! Such gifts)

Other ships I really enjoy are Taishiro, Taito, Miyakari, Daiken, Takari, and Daikeru. I also love one-sided Taidai and Mimiyako!

A friendship you'd like to see developed

Honestly? Sora and Miyako. The 02 kids inherited the Adventure team's crests, and each seemed to have a slightly stronger bond with one predecessor than the other. Daisuke had interesting dynamics with both Taichi and Yamato, so that was okay. Iori seemed to have more significant moments with Jou than Koushirou, I think because the sort of knowledge that Iori quests for is a different kind. Miyako is really, really similar to Mimi, her passions are just more hard sciences than artsy-fartsy.  But Miyako really never gets any moments with Sora at all? There's that one when she's panicking about being a Chosen in like episode 2, and I can't think of any after that. I would love to see Sora big sister-ing Mimi, helpig her bring out her sensible side, since Mimi's got the eccentric covered.

I'd ALSO like to see Hikari & Sora have a great friendship. One that isn't entirely based on worrying about Taichi x'D

Favorite Kizuna character profile

Takeru's because I just love that he's in a children's lit club!

Favorite Kizuna promotional art

I... haven't been paying attention, so this isn't a real answer, but that one with the boys eating ramen I guess. I even wrote a ficlet for it lol.

Favorite Tri. installment

Kokuhaku!!!! That destroyed any reservations I still had about Tri. It was epic. Somewhat undercut by the fact that we all knew the Digimon would wind up getting their memories back eventually, but I was okay with just enjoying the ride until we got to that point. It was great. I loved the sacrifice the Digimon were willing to make, I loved the secret farewells each partner took, I loved Takeru's protectiveness, Koushirou's breakdown, and Tentomon's strength. Like seriously, he gets all the MVP awards.

Favorite non-Tri. Adventure movie

Our War Game. It's just classic. Plus, Bolero.

Favorite character besides the 12 kids & their partners

Oh, I guess now I could pick Gennai if I want. But I think I'd pick Meiko. I was so not feeling her when Tri came out because I expected her to be the Typical Anime Movie Newbie, who's almost always a girl, bland and uninteresting, eating up valuable screen time from the characters we actually want to see, magically saves everyone and then never appears again.

Meiko did not end up being that girl. Her shyness and awkwardness might have been annoying if they hadn't been tempered by her personal journey through the six movies, and I ended up really liking having a shy girl on the cast. It was refreshing and it was beautifully cast against Mimi. Mimi/Meiko FTW. And she hd real female relationships - with both Sora and Mimi. Her protectiveness of Meicoomon, but also her selfishness, and the terrible decisions she had to make, the way she struggled with self-pity and real honest grief... it ended up really moving me. I think she became very well-rounded and added a lot to Tri.

If Tri had been just one movie, like those anime movies I was expecting, I think she would have been That Girl, but fortunately with six we had plenty of time to get to know her.

(Bonus) Freebie! Talk about something we didn't cover :)

Well, we did lots of favs, so how about a "least fav"?

Of course I don't have a least favorite Chosen, or Digimon. In fact the only thing I'd really pin as a big disappointment happened in Tri. I love Tri but it's certainly got its holes, and for me, Himekawa Maki is a big one. I hate that we just left her wandering in the dark ocean. I hate that were wasn't more expansion on the original Chosen team. I remember when I was a kid and we found out in the last ep or so of Adventure that there had been kids before Taichi and co, I was annoyed, I'd wanted them to be the first.

But I was also curious. With Tri, we finally found out some about that... but only scraps. Who were the others on the team? Where are they now? What's their relationship with Digimon, and if they don't have one anymore, why? What would they say about Daigo's death and Maki's disappearance? Honestly I didn't want to dedicate more time to them at that point (even with six movies they couldn't cram everything in - much as I love Ketsui, I think it should have been a bit different, and moved the plot along faster). But I also hate that we finally learned some stuff about them and in the end were just left with even more questions.

[humm-plays-fe]

Some concluding thoughts about NG VW on Maddening, Pt. 2: Battle time

From my previous post, I had a rough plan in place for duoing the game with Byleth and Claude, despite having not beat maddening before even with NG+, let alone without it. I’ll split up how battles went and the strategies I employed into 5 categories: early game, midgame, endgame, paralogues, and troublesome. Chapter breakdowns below the break.

Final Thoughts:

I honestly don’t know if I think this was overall easier or harder than training a standard team. On one hand, it was refreshing to only have to worry mainly about 2 units and once the avoid ball got rolling they were almost invincible. The months between story battles went by quickly because I only needed to focus on training one unit; the others I just left on their default goals. I was able to use most of my points on training Byleth to get onto a pegasus ASAP or cook stat-boosting dishes to help with the early chapters instead of having a bunch of meals.

The problem with this is that that ball doesn’t really pick up speed until chapters 15/16 and the chapters immediately preceding these were some of the roughest in the game to the point that I wasn’t even sure I would be able to beat them. I only got through ch. 6 because I had happened to have recruited Shamir and Cathrine. Sure all the exp got funneled into two units but because it falls off fast once you hit a certain level threshold above the enemy I do feel like that wasted exp could have trained up a third or fourth unit easily.

All that being said even with all the stat boosters I poured into both Claude and Byleth (by the end they both had reasonable def and Byleth had decent res) if they had actually ever gotten hit they still would have died very easily. With the enemy density and maddening’s tendency to have the enemy AI start mobbing and along with the annoying enemy skill sets (swordmasters have QR, wtf) I don’t know that I actually could have found it within myself to keep an entire roster going. So, despite certain hair-pulling scenarios, I almost feel like I cheesed NG maddening. But I did beat it, and I got the title screen, and that’s all that matters to me. And yes, I S-supported Claude at the end.

Feel free to ask me any questions about the run I don’t really have anyone else to talk to about this stuff.

TL;DR for Chapter Breakdowns:

Early Game: a bit of a challenge but fair

Midgame: build is coming together but most of the Troublesome chapters are here and they feel pretty bs when you try and lowman them. Get past those and you’re fine.

Endgame: Easy peasy. AS+ ftw.

Early Game (Prologue + Ch. 1-4)

You would think that the first few chapters would be the most difficult. In a way that’s kinda right. I’m pretty sure these chapters took the most turns out of most of the rest of the story maps.

Prologue wasn’t too difficult, stole Dimitri and Edelgard’s weapons and then used them as meat shields.

Ch. 1: Three Houses - I used whatever I could get here. While I tried to get kills with only Claude or Byleth I definitely used the other students to chip as much as possible or even get a kill or two just to get through the map. I distributed the DLC statboosters before this and Byleth got the movement shoes, which was exceedingly helpful for the entire game.

Ch. 2: Familiar Scenery - this is where the real game starts. The hardest bit of this map is getting through the initial waves of enemies. I brought Lysithea and Marianne for heals and some magic chip if neccessary. Even with healing spells, well, Marianne only has 5 casts atm, so this is where the vulnerary chugging starts. Took a while but not too bad.

Ch. 3: Mutiny in the Mist - I uh, didn’t exactly bother buying torches for this map. Still brought Lysithia (who had heal now) and Marianne (who got physic). I had already accepted the probably inevitability of Cathrine’s squaddies getting bonked (and one did on like turn 2) but after following them across the bottom of the map and then up toward Lonato somehow the other one survived and I got the rewards.

Ch. 4: The Goddess’s Rite of Rebirth - Honestly pretty simple. While this map does have a 25 turn limit the enemies don’t swarm you so I just made my way up the left side with healers in tow and killed the boss. Easy enough. At this point Claude was an archer and thus had better range, but not quite enough speed for Alert Stance to do a whole lot yet.

Midgame (Ch. 6-8, 10, 11)

About the time Alert Stance and Alert Stance+ start to become viable tactics and I don’t need to bring Marianne and Lysithea along to every map. You might notice some skipped chapters. Those get listed as troublesome. At some pont in these I ended up with a Prayer Ring and a Goddess Ring. Both Byleth and Claude had one equipped at basically all times.

Ch. 6: Rumors of a Reaper - I’d list this as troublesome but my failure the first time playing the map was mostly due to me being dumb. I’d forgotten you don’t get your lord this chapter and you have a 25 turn limit to either kill every enemy except the Death Knight (DK) or kill DK. Lemme just say that it is not possible to do either of those things with just Byleth (who was a pegasus knight by this point), at least the way I had played it wasn’t. Lucky me I had both Shamir and Cathrine in my army and because this was the earliest you could get them their stats were enough to take the right side of the map with Lysithea along for heals while Byleth took the right with Marianne for heals. Shamir was well-deserved MVP of this map mostly for sniper range and crits. Took 24 turns to clear.

Ch. 7: Field of the Eagle and Lion - ...I kinda just hung out on the upper edges of enemy ranges on the map and let the other two go at each other? Then once the density decreased a little moving in to start enemy phasing. I’m fairly convinced that as long as you’re the last house standing you win regardless since it definitely didn’t feel like I beat more enemies than the other two. Didn’t really care since I didn’t expect to be using the Blessed Lance that much.

Ch. 8: The Flame in the Darkness - Easy enough. Byleth flew down the right side and Claude took left. Saved all the villagers. Solon actually moves toward DK here so I kinda rushed the end. Ended up with dismounted Byleth in a bush next to Solon waiting and spamming healing while Claude came to bail her out bc she couldn’t one-round Solon.

Ch. 10: Where the Goddess Dwells - More wait spam. Just took a lot of turns thanks to the beasts.

Ch. 11: Throne of Knowledge - Hunter’s Volley’d the Flame Emperor on turn 3 to keep the crest stones safe. The rewards are not worth it, should have killed more stuff for exp.

Endgame (Ch. 15-22)

Yes I skipped a bunch of chapters. Yes there’s a reason for that. At this point builds and class goals are fully achieved and I can basically spam the “Wait” command to win the game. Even with forged training lances and bows. As I got to around this point I stopped exploring as much outside of monthly tea and focused on the extra auxiliary battles for exp and the stat boosters. I’m not gonna chapter-by-chapter break these down because the strat was basically set. Move, wait, repeat until near boss, kill boss. The only exception to this being Grondor 2, where I yet again just let the enemy destroy each other before cleaning up what was left.

Paralogues

These fall into 2 categories: A: Kill boss/perform goal ASAP, or B: slowly kill the entire map while the required but definitely underleveled and useless required units follow you around trying not to die. The approach depends on how easy it is to protect said units. I didn’t complete every paralogue I had access too as I deemed the rewards either not worth the hassle or the map to be basically impossible with my setup.

Rumored Nuptials (Dorothea/Ingrid): Approach B. Byleth was able to zoom over to reinforcement man pretty quickly and then it was a slow slog through the map the scoop up the exp. 66 turns, probably the longest I spent on any map. Got Luin out of it which Byleth could use if I needed some extra oomph.

Land of the Golden Deer (Lorenz): Approach A. Stride + peg knight = turn 1 dead boss. Lysithia get Thrysus and as a result saves my butt later.

Oil and Water (Hanneman & Manuela): Approach B, but with a side of frantic for the first few turns as I raced to take out the enemies nearest Manuela, particularly the peg knights. Not sure the batallions you get are worth doing it but I got exp.

The Forgotten (Sylvain): Approach B after sniping out the speedwing thief. Didn’t care too much about the rest of them. Lance of Ruin goes to Byleth for when nothing else will get the job done.

Tales of the Red Canyon (Sothis): Approach B, except this was mostly Byleth flying around out of the birds’ ranges leaving Claude to basically avo tank solo the entire thing. More Divine Pulse (defo needed) and the knowledge gem which goes to Byleth to have equipped when she doesn’t need the Goddess Ring.

An Ocean View (Seteth and Flayn): Approach B except both Seteth and Flayn are capable of helping out. Seteth has enough stats to not die and Flayn can heal. Spear of Assal gets added to the ever-increasing list of badass weapons Byleth can just whip out of the convoy when needed.

Death Toll (Ignatz and Raphael): Approach A. Takes a few turns to get to get to the boss and a few merchants bit the dust buuut I couldn’t bring myself to care that much.

Sword and Shield of Seiros (Alois and Shamir): Approach A. Hide everyone else in the middle of town and just let Byleth fly over to the boss. Stride helps. Also Lysithia picking off an enemy or two that got too close.

Troublesome (Ch. 5, 9, 12-14)

Welcome to the worst story chapters (imo) to get through while low-manning the game. Divine pulse, divine pulse, divine pulse, restart, divine pulse. Difficult and/or exceedingly annoying either because of additional defeat conditions, green units, or just straight-up enemy mobbing. If you plan on trying to low-man the game keep these chapters in mind because several don’t care how buff your own units are, they will find ways around it.

Ch. 5: Tower of Black Winds - ok this one technically wasn’t so bad I just felt like the strat I ended up using was so dumb it belongs here. Just hang back a little at the start to take care of the reinforcements and you can creep your way forward and snag the treasure chest. About halfway up the right side past the chest and after baiting some of the upper level archers with Claude I noticed that every enemy with a vulnerary decides to charge you. It was here that I gave up on Gilbert and retreated to the only defendable location on the map where I could turtle it out: the chest alcove. Claude took the brunt by Alert Stance avo tanking while dismounted Byleth plinked away with a bow from behind. Problem is I had also brought Marianne and Lysithia, and in order to keep them from getting sniped by archers I had to move them back and forth every other turn or so to get the archers to move either further down the wall to try and get to a position to shoot over it or back toward the slowly decreasing vulnerary mob. It just felt really dumb, ok? Beast Miklan was a piece of cake since he can’t go down the stairs. Claude just out-ranged him.

Ch. 9: The Cause of Sorrow - This chapter wouldn’t have been so bad if I hadn’t felt like I’d gotten screwed over by Jeralt’s AI and RNG. I knew I wasn’t saving all the student but you lose if Jeralt dies (oh the irony) and he kept rushing straight for the other side of the map and getting mobbed by three at once. I basically ended up almost breaking the Blessed Lance this chapter (and I had thought I’d never use the thing, how wrong I was) just to be able to quickly break armor in order for Claude or Lysithia to melt health bars using either Hunter’s Volley or Seraphim (sometimes I’d use Seraphim to armor break and Byleth to melt health). Marianne with Physic kept Jeralt going despite his best efforts.

Ch. 12: To War - Also technically not the worst but even with Claude reaching Edelgard in about 5 turns it was nerve-wracking and frustrating trying to keep the enemy away from the defend tiles. Lysithia, Marianne, and Seteth get to join in to assist in this but they also add the extra layer of making sure they’re out of enemy range come enemy phase. DK’s advance does not help this.

Ch. 13: Reunion at Dawn - screw this chapter pt 1. :) On maddening this map is absolutely filled with snipers and gambit spam. So much so that even dismounting both Claude and Byleth is bushes next to each other didn’t keep them alive. On top of that even if that did work this condemns the rest of the students to death and I wanted to at least keep Lysithia alive. Thankfully, she spawns with the group in the safest corner. I ended up moving my duo north, dealing with the small group of enemies there then moving east across the top of the map. I’d gotten Leonie on a pegasus so she was able to fly up and join the safe corner and follow them along with Lorenz and Ignatz. I don’t think there was any way I was getting Hilda out of that so she got taken out. After joining up with Lysithia’s group I was able to fly over the wall with Claude, take out Pallardo 1, use stride on Byleth and fly to the south side of the map to take out Pallardo 2 on the same turn.

Ch. 14: The Alliance Leader’s Ambitions - screw this chapter pt 2. :)) Ah yes, a defend map with 4 tiles to defend and I have 2.5 trained units. No one really threatens the far right tile after turn 1 so more like 3 tiles but you get the point. If this map were defeat commander the entire time this wouldn’t be a problem, since with the powers of stride and warp I could (and did the first time just to try it) get Claude to the bottom of the map and defeat Randolph on turn 1. When that didn’t work, I took out Marianne and Lysithia and just tried to have Claude aggro as many enemies as possible as far away from the defend point as possible but there was always one paladin or so who slipped past, or the falcon knight reinforcements would just breeze past him. It was also still entirely possible for Claude to get hit at this point despite AS+ and die. I eventually decided I would have to find a way to last long enough to escort the greenie down to the fire trap and trigger the enemy retreat. Byleth was perfectly capable of doing this without issue, the problem was defending the 3 tiles for long enough to get him there. I ended up deploying Lysithia again and thanks the Thrysus, Dark Spikes, and Ashes and Dust I was able to finally defend the tiles long enough to trigger the fire trap and easily beat the map from there. If you can get past this chapter you’re probably fine for the rest of the game.

[waqasblog2]

How to thrive within the fast-paced SEO environment

One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive results. It’s why I love it.

At the same time, because it’s hard and because it’s constantly evolving, no matter how long you’ve been doing it, you are bound to make mistakes. In fact, search “SEO mistakes” and you’ll find about 18 million other people who agree.

I have made any number of mistakes in the past 13 years and while I’m not going to list them out line by line (we don’t have that kind of time), I do think there’s value in discussing what we can do to avoid some of the more common ones. Let’s jump in.

1. Always track changes

It’s an age-old tale; someone in an organization (the client, the dev team, the CEO) decides to make an update to the site without communicating it. Pages are gone or moved, content has been changed, and even worse, you didn’t notice it until a few weeks later when traffic was gone and rankings had tanked.

Unfortunately, as much as we communicate, as much as we try to stay involved, situations like this are bound to occur. The best thing to do is to prepare. Here’s how.

Set up change alerts

Tools like SEORadar or VisualPing will notify you when changes are made to a site. Whether it’s on-page or in the code, you will get an alert and immediately be able to see where the change occurred. For larger e-commerce sites where changes are made frequently, a tool like SEORadar will allow you to choose the types of changes you want to be notified about. A good feature considering none of us want to be bombarded with useless emails.

Keep a changelog

At KoMarketing, we use a combination of Basecamp and Google Drive to ensure we can easily find existing recommendations. After all, if a page is accidentally removed or you need to revert content or tagging, finding the approved content becomes pretty important. Even more importantly, if a site tanks, it’s good to be able to see what drove it.

A few things we do to stay organized:

Shared Changelog. For a number of clients, we keep a shared changelog with the dev team. This way we know the when, what, and where of site updates.

Analytics Annotations. When an update is released, recommendations are implemented, or a big announcement is made (ex: mobile indexing), make an annotation in your analytics platform. A year from now, when you are pulling data and wondering what happened, you’ll have it right in front of you. Annotations can be lifesavers.

Close out messages. For example, if a page was updated, make a note in the original message, noting the date of the change and the URL. Record keeping FTW!!

2. Clean data = Good data

You spent hours creating a report. The results look good. You’re showing value. And just when it’s time to present the report to the team, you hear:

“Does this include login traffic?”

or

“We actually switched to a new profile.”

or

“We need to take out traffic from X.”

Make sure you’re using the right data from the start. I can’t tell you how many times I’ve been on a project when one team has been using one data point and another team a different one. And you’d be surprised by the number of reports I’ve had to redo because we had the wrong information or the client wanted certain data points removed.

At the same time as you sync up with your team and the client, make sure your analytics is set up properly from the start – is tracking on all pages? Is sub-domain tracking set up? Are the correct goal URLs set up? Is event tracking working properly?

One of the biggest challenges we have in SEO is showing value and we rely on analytics data to help us. Without the right data in place, our challenge becomes even greater.

3. Knowledge is power

I’ve said it before and I’ll say it again and again and again…there is a lack of education in the marketing space when it comes to SEO. Not only that, but the value of SEO is still being questioned, as Simon Heseltine pointed out in a recent post, “Is SEO table stakes? (Hint: No!)”.

Here’s the thing – while it’s changing, it’s not changing fast enough and we can’t get mad because someone doesn’t understand the value of what we are doing or understand everything that’s involved in the process. More importantly, we have to be able to explain things in a way that matters to the stakeholders. Here’s how:

Know Your Audience

How we talk to the PR team is different than how we talk to the Dev team and certainly different than how we talk to the CMO. Guess what? The CMO probably doesn’t care about the type of redirect you are recommending. What they do care about is the impact it has on the overall business.

Know who it is you are talking to, what their knowledge is, and what they care about. If you are unsure, ask ahead of time. During our initial discovery, we not only ask questions related to SEO but also get backgrounds on the people we will be working with.

What is their role?

What are their goals?

Have they worked with an SEO team in the past?

This type of information can be really helpful.

Avoid the SEO bubble

Last week I was providing a recommendation on duplicate content. The client set up a sub-domain and a sub-folder containing the same information. As I started to explain the way search engines index pages, I realized they didn’t care and they didn’t need to know that information. What they needed to know was the result and why it was important we fix it.

Look, we spend hours of our lives analyzing Google, so I get why we want to share our knowledge. The thing is, it doesn’t always matter. Sometimes we have to step out of our SEO bubble and talk like regular humans.

4. Don’t forget the customer

Back in May, I gave a presentation on identifying gaps in your content strategy. One of the case studies I used involved lots of content, huge increases in traffic and rankings, and an unhappy client.

See, it turned out that while we were building an amazing portfolio of content that was driving people to the site, we were actually building an amazing portfolio of top to medium funnel content. We weren’t focused on conversions and we weren’t focused on existing customers. Fail!

As search marketers, it’s so easy to forget what it is we are trying to do. There’s so much pressure to improve results and improve position that we often forget why we are doing it in the first place…sales.

Make sure you are focused on the customer and what it is they want. Here are a few resources to guide you:

5. There’s more than one way

Can we all just agree there’s often more than one right way? That yes, maybe this way worked great for you but this other way worked great for someone else. Perhaps SEO has a lot of intricacies and nuances and is often specific to a site or industry or platform. Maybe?

I am harping on this a bit but the reason is that we often get too caught up in the “this has to be done a certain way” mentality. We get on calls with developers and tell them the way we want it done. We fight battles over meta tag lengths or how a title tag should be written. Come on.

To be a good SEO means being able to compromise and figure out how to make things work even if it’s not the way you would’ve done it. We have to pick our battles and push for the things that really matter. And remember, just because Google says jump, doesn’t mean you have to jump.

If I’ve learned anything over the course of my career, it’s that there will always be new lessons. That I will always make another mistake and I will always have to face new challenges. The key is to learn and evolve and make myself a better marketer.

Remember, focus on the things that matter to the business, to the stakeholders, to the customer, and most importantly, remember that a successful SEO needs the support of those around them.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

This content was originally published here.