Tumgik
#update in the tags: i have been informed the mimic is not confirmed to be a glamrock endo. so ignore that tag <3
therewillbesparkles · 6 years
Text
end of day trading strategy
I even had e-mail day trading alerts back from Their support workplace in Canada! Covering: Shopping for back the shares that were sold quick. There’s a giant fantasy in the case of commerce alert services that they’re going to be right all of the time. So, in this post, I am going to select the highest 10 Day Traders to Follow on Twitter. Are you looking for stocks to day trade with the pattern? Strength: If you’re in search of a day trader who wakes up as early as 6:00am, Ace is the inventory trader to follow on Twitter. As things stand, it's trying good for the S&P to hit the higher confidence degree from October 2012/decrease confidence level from March 2012 - at across the 1,540 mark. In truth, they give you potential earnings. Whereas directed messages presuppose the sender's (pre-decided) function s, floating messages presuppose the listener's (potential) functions. That is extra from an indicative function. Check out the Sentinel Person Guide to learn extra about utilizing these features. In the event you like the look of them, and for those who suppose they know what they're doing, you need to use this feed to be a trading copycat, and mimic the trade of the extra superior, profitable Bux traders.
Do you assume that is helpful? I think there's one thing wrong with your page, i tried to see it, but it surely did not opened completely in my Firefox browser. After being there for 3 hours and calling the police to file a report, I went home and posted on the Groupon dialogue board to warn others of what happened. Crucial thing, apart from the cash, trading system and market account, that a day trader want is the market information. This is the same technology used by skilled traders day in and day out because of how reliably accurate it is for detecting trends. ICLD Target 20%. Up 24% similar day. Unique Trading Technique - Developed over 12 years ago, this platforms’ trading technique focuses on swing and day trading micro-cap stocks. You possibly can only watch so many stocks so it may be useful to have other traders alert different ideas. But in relation to futures, stocks and choices, the Day Buying and selling Academy, The Stock Whisperer, and TradePro Academy do an important job of instructing traders how to be successful in that respective market.
It doesn’t matter if they are day trading alerts, swing commerce alerts, or choices alerts. If you are a stock options trader, you might be aware that trade advisory companies are frequent place. If even one of those doesn't match your state of affairs, you must both alter stated circumstance to higher meet these criteria or consider other companies. Having gained a deep understanding of all Fous four buying and selling methods, you will then qualify to develop into part of the platform’s trading team. In case you have to jump through numerous hoops to get into and out of positions it would cost you some huge cash in the long term. A written trading plan is the documentation for how you'll commerce the markets. You must be aware of the dangers and be prepared to accept them in order to take a position within the futures and options markets. Any second’s delay could eat into traders’ profits, so the chosen broker completely will need to have a prime-notch trading platform that is relatively straightforward to make use of.
Anything you want and have to use the mobile, you simply need to click-to-purchase. What's extra, the creator of Traders Underground does not use any of these shady advertising and marketing gimmicks that Cameron Fous uses. Go to our FREE buying and selling results by clicking right here: Day Trading or daytrading, and On-line Inventory Trading and Stock Alerts outcomes for Mon, Dec 18, 2006! Trading alerts are an intrinsic element of a majority of brokerage firms and trading purposes. Positions which might be still open is probably not listed until closed. Additionally, since you are in the end the decision maker, consider whether or not the service gives you with enough related data to permit an knowledgeable determination. Second technology: The second generation of time management approaches focuses on planning and preparation of work schedules and occasions, together with setting time-based targets. Scientists share the community with hobbyists and hackers who share the system with writers, artists, researchers, corporations, and, in fact, activists.
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If the next day's market price falls below the pivot level, it may be used as a new resistance level. Conversely, if the market worth rises above the pivot point, it might act as the new help stage. In the future we might develop an e-mail or SMS alert system however practically, if you will commerce Crypto it's essential to do it from a pc not a telephone. Whereas this will not seem like an enormous deal initially, it may possibly have an impact on the value you get out of the room. Pound formed a double top pattern around 1.5160, while MACD made a lower low, the bearish divergence is marked on each 15-min and hourly charts, which confirmed the trend reversal. While providing these conveniences, it also tracks all of these actions to provide Disney detailed perception into customer behaviour and preferences to analyse the efficiency of assorted advertising and product growth initiatives, and spotlight wants for additional customisation.
I noticed a supposedly good deal on a steam mop, solely to find the critiques for the product were less than favourable. Is The Service a very good Value? Yes, there are only four main criteria for figuring out whether or not or not one ought to buy this service. For those who don’t have sufficient cash for our day trading alerts, than I'd select one in all our other providers. Browser-based platforms are accessed through browser, obviously enough. Ease of use - As apps are repeatedly improved, you'll be able to obtain alerts quicker and easier than ever before. If you’re on the lookout for FTSE alerts then this is one of the best options round. Most Shocking Story about W0lf: W0lf is obviously impressed by the blockbuster movie ‘The Wolf of Wall Street’, staring Leonardo DiCaprio, considered one of Hollywood’s A-list actors. A couple of moderators are assigned to every one to help and assist members. Various to the search tool, you should utilize the category system, merely click on one of the categories to browse all investable options in that category.
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Day traders may be grouped into two broad classes as scalpers and momentum traders. Recent estimations by the Kantar Group predict that '20 to 30 per cent of all information collection might be cell' inside two to a few years. What's going to You Be Buying and selling? How will day trading alerts you realize whether or not to take the commerce? You want to know what you are doing. That's find out for more information the reason there's a fee, however when you consider the rewards that buying and selling offers, including a lot of free time and an income, the fees for these courses are actually quite low. At the identical time! The workers at a day trading stocks newsletter have the time to do in-depth stock analysis and report their findings again to you. Go to our FREE trading results by clicking right here: Day Trading or daytrading, and On-line Stock Buying and selling and Inventory Alerts results for Tue, Nov 21, 2006! ISBN zero-684-80203-1, revealed by Free Press. Essential banks attempt a momentous half in the forex market because they score the realm of dynamical the nation's "supposal" half worth. Certainly, American, Soviet and Nazi advertisements are in inspiration intently akin; they categorical the same conception of life, regardless of all superficial variations of doctrine. General, the courses are very in-depth.
The most effective day buying and selling programs make you self-sufficient, and do not keep demanding charges month after month, or require you to buy course after course to seek out missing items of the puzzle. Day Trading Alerts | End of Day Trading Strategy Alerts. It allows you to create your individual trading strategy. Every time your purchasers submit photographs of your respective products on social networking, it will reveal your company to some new buying and selling markets. Then, when you might least anticipate it, the corporate or guru sells their place and afterwards they call it out to their followers and the mass exodus begins. Audiences, in a sense, had been at the beck and call of message producers. The bottom line is, the more experience you might have, better are your possibilities of succeeding and finally earn a living from trading. These are all tremendous necessary elements to finding the fitting commerce alert service for you. Here’s why: It’s by no means arduous to follow a commerce alert service when it’s earning profits. We update this web page nightly with our every day and swing commerce watch lists.
UP ninety seven% to this point (Feb 26) from simply 1 open trade. Day trading facility is out there for many stock, options and futures market, however observe that most brokers offers services for restricted markets/exchanges. As told earlier real-time stock quotes are paid companies. We’ve seen some really excessive value tags for providers out there. There isn't a tolerance for harassment or taunting. There isn't a clear sign for yen on PnF. Three unbiased proxy advisory companies have really useful RAD stockholders assist RAD's Board of Directors' plan for a reverse break up. The stock picks have generated an average of 138.24% revenue. The tendency toward psychological collectivization doesn't have man's welfare as its finish. In the long run I didn't go ahead which after studying some evaluations of Miami White Camden how individuals left with burnt mouths and blisters I am glad i did not. One thing which most individuals overlook. By this software, you possibly can instantly see the stocks you're intently awaiting day trading alerts.
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epackingvietnam · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
0 notes
bfxenon · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
nutrifami · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
xaydungtruonggia · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
ductrungnguyen87 · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
camerasieunhovn · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
gamebazu · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/2NwrvE5
0 notes
kjt-lawyers · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
noithatotoaz · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of ���The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
thanhtuandoan89 · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
drummcarpentry · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
lakelandseo · 4 years
Text
7 Emerging Technologies in SEO and Their Applications
Posted by AbdulGaniy_Shehu
SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.
How to utilize NLP in your SEO processes
With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.
Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.
This Moz article shows you how to write amazing pieces of content for search engines and people.
2. Natural Language Generation (NLG) for short-form content
With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.
Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.
While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.
How to use NLG as an SEO
There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.
Here’s an example of some listicles I created for the topic “quality blog content” using this tool:
As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.
Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:
If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.
While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.
Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.
Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.
How to use TF*IDF in your SEO processes
With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.
That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.
4. GPT-3 for automated content creation
In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.
The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.
When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.
The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.
How to Use GPT-3 for automated content creation
Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.
First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.
5. SEO A/B testing
Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.
What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.
How to implement SEO/AB testing
There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:
Title tags
Meta description
H1
Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.
If you’re an intermediate/advanced SEO, you can test other things such as:
AMP pages
Internal anchor texts
Schema markup
New content
And so on
For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.
Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.
For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.
Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.
Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.
6. Automated on-page content optimization
When creating a long-form piece of content, you typically:
Check the top-ranking pages on the SERPs
Go through each piece of content ranking on the SERPs
Figure out the specific headings and subheadings the pages are covering
Identify the missing points in the pages
Create a better outline of our own piece.
And so on
This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.
How to use automated on-page content optimization
Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.
With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.
Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.
With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.
All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.
7. Non-text content factors
Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.
If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.
Some of these non-text content factors include:
Images
Infographics
Graphs
Charts
Videos
Audio clips
Animations
Slideshows
Downloadable files such as PDFs
How to use non-text content factors for SEO
Canva: With this tool, you create high-quality non-stock images for your pages.
Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.
Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.
Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.
With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.
Conclusion
As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.
If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Easy Backlinks Review ֠Syndicate Content And Build Backlinks
Easy Backlinks Review – Syndicate Content And Build Backlinks
youtube
Get Easybacklinks Now:  https://clickonthis.one/backlinks
Video Transcript:
So actually to start work with the EASYBACKLINKS  system you need to create project so you can click project in the menu then click create new project the project say it is something like and grow up of this your submission for your specific needs specific client or the specific for specific side so I will view this and just name and hit create of course you can give the description for this side next all project is created so I can switch to accounts tab in the accounts tab I select the project I have just created and here I will see all the possible sites is effects can submit to actually I see stepless of date side so became a status update site like Twitter and other great sites you can publish your status updates bookmarking sites you see 17 bookmark inside the best booking sites available on the wall so in the internet so you can submit to blog post so here we have 21 walk the best block say you can submit your blog post documents is the Beckman’s allows you to submit PDF documents to document share inside so we have at the moment and document sharing sites videos so we admit to six most powerful the best video sites and web profiles so you can build more than 100 of web profiles to get backlinks to your site and let me show you how to it is easy to work with the system so I’m select same status updates I click select all and now I have to choose if I like just to create a counsel this on this side so I click great accounts automatically button but if I like to create accounts and publish to the sides automatically so I click and I prefer this option more so I click create accounts and publish so I just click this bottle now I write my status here and of course I can put my links here and hit start creating and publish a column that’s basically you need and it will create accounts and the middle to submit of course you can click schedule option here and choose date on what you would like to do this job and select for how many days you like to spread drip your posts on say 7 days or more so I like to do this job immediately and I just simply hit the start creation publishing bug so basically and right now I can switch my PC off and enjoy my life and don’t pay any attention on all this so restless absolutely automatically the same story is say with any other services here available let me show you we have to point our profile is easy to create so I would select all and click create web profiles I place my link here and my end context hit start creating publishing that’s all so very simple and the system already works on their accounts we have a link manager here hero we will see if the links the system creates for you so actually one is created already up here also you can see the queue here shops but the system works on right now and when for what time is this job is scheduled and the last feature here I like to show these RSS feeds so actually you can add to the system day RSS feed from your side choose option hub you like to submit it daily weekly hourly submit to all the sides available to submit few random sites do this daily weekly and select sites you like submit to your heroes list of your accounts available and it finished that’s all so and the system every day go to this your RSS feed check if there are any new post and we’ll do submission while we’re talking so we have 50 accounts created already this looks awesome okay in this video I’m going to show you how to easy rank video in youtube using shortcuts and update latest updates I made for video submission services so actually I go to publish and video here I have already set up a few YouTube accounts and now I will add video posting so I click Add button first of all I will add shortcut here I click add shortcut I’m going to create city shortcut here so actually we have the option here to get cities which are in them a few miles from the particular zip so I enter my zip code paste 50 miles and click find cities ok and system provided me a list of the cities which are in the radius 50 miles from this zip I will call this Circuit City so actually why I do all this often it’s very difficult to rank site or video for particular city because so huge competition around but we may submit video not for this particular but for the cities around this our city we tried to run for and people will look in for the which live around find your side and call you and order your services that’s why we use this approach now I will hit ok next I will set up my video submit item I choose video file next I will give this video file name which will be posted so I copy just file name paste it here and we’ll replace real real city name this shortcut so I hit city and on this place also and set tag tags moreover I can upload some nails which will be used for our video submissions so I have to prepare a few images which I like to use some nails put it into zip archive and applaud using this applaud button if you will click help button you will see the descriptions at two megabytes maximum for video sub nails if you don’t have on sub nails you can tick this check box and the easy Beckman’s will randomly create some nails for each of video submitted some nails support is available for confirm by phone number YouTube accounts only please pay attention so your every of your accounts have to be confirmed by phone number only after this you are allowed to submit some nails and give us a check box post all shortcuts possible so if I take it let me click Edit City to explain some is the backings will do submission for all shortcuts you have provided so actually there will be many videos submitted during this process let me check how many it is so actually we have more than 100 of cities got by this zip operation to actually 200 and there will be 200 of videos submitted each video will have unique city name and hopefully we will get some of this video ranked immediately on the first page of Google um our submit item is ready so I hit create actually mimic also before to see if all is correct hit preview button as you see in first spin we have this city same city here Sam sitting in the description same city in the text and also if I hit preview again there will be other city and this city is in the title in the description in our tags and also in video file name ok nice so I hit create let’s wait till video file is uploaded ok our video submit item is created I just will select YouTube accounts I help and hit publish schedule it button so actually this submission will spread for seven days and as I’ve selected 11 accounts each of these accounts will get 10 videos and hit publish button and publishing is successfully started okay actually I forget to mention that when you upload one video for each submission is the buttons will change each video file to make it unique for the YouTube this allows us to submit the same video about spam for one account many times and actually YouTube will accept all our videos because it will think that every video is different of course the good you will be if you use confirmed by phone number like YouTube accounts and easy buttons will create different something else for each of the video and now I would like to show you some ran ranking I got so I go to link manager you see me a few videos are submitted already and I like to show you real ranking I’ve just received from sub just from submission all these a few videos so a plumber’s wears Columbia on the first page we have our video plumber’s review a also video on first page plumbers karate on so actually the video is number one on this page one breast prosperity video is on the page number one here’s number two on page number one plumbers chicken will curious plumber State Park video is number one plumbers kayak iam video is on the page number one okay as you seem this approach helps to easy rank videos for different kind of local keywords hopefully you find this video available thank you for watching.
Backlink Building Software Described
Hello, fellow bloggers, freelancers, and social networking managers. I understand you dont have that much time because handling and keeping alive a company is not an easy job. Its even harder when your customers would like to have mostly of the advertisement online through social networking, the nightmare of uploading content, managing them all, creating and creating new accounts.
Earning links is hard if you dont know how to find shortcuts. And most people dont have a clue. But link building doesnt need to be laborious. It is possible to build a strong backlink profile without an excessive amount of time or effort if you know where to look for easy backlinks. Yes, easy backlinks do existand they may be high quality, too.
Top Tips With Backlink Building Software
Despite the fact that we are all in the business of hacking on the engine’s algorithm, by doing things that bring direct ROI and improve our position – you need to bear in mind that not all dofollow links are created equal in Google’s eyes. Your rankings will not improve in any respect, while others could harm your website.
Backlinks are significant because: They can assist in improving your organic rankings faster They attract referral traffic They help users by feeding them with additional, relevant information, navigate through various sites and pages on the internet. Google has been known to give a lot of credit to sites with a nice number of backlinks.
Simple Tips about Backlink Building Software
That’s why you need to always focus on getting high-quality,”organic” backlinks. This means that you have to deserve them, rather than simply build links through unethical tactics for the sake of hyperlinks. No matter what you set out to achieve online types, there are two backlink types that you may obtain: The dofollow and nofollow link.
With the Moz Bar on to find the DA of sites, heres what I found. Relevant sites can be opened by me and submit events, or use another series in the list above to find results. You want to spread the word about your event and gain some backlinks and mentions the way along.
What Everyone Ought To Know About Backlink Building Software
1. Search Google, see with them and locate review sites. 2. Use the Moz Bar Extension to determine if the links on their sites are do-follow. 3. To get featured on review websites which provide links that are do-follow, have high DA and PA, and low Spam Score. Heres an example. G 2Crowd is famous in the inspection space.
Find event directories in any of these groups: Your niche/profession Location General You can use innovative search parameters or simple Google queries to locate events directories. Try simple queries like these: key word city submit your course keyword city submit your event key word city add event keyword city add your event key word city add an event keyword city submit your class keyword city submit event keyword city submit your conference keyword city submit an event keyword city submit your workshop Or advanced queries like these: city inurl:occasion inurl:submit keyword inurl:event inurl:compose city keyword inurl:event inurl:submit city inurl:occasion inurl:include keyword inurl:occasion inurl:add city keyword inurl:occasion inurl:add Heres an example.
You do need when you edit Wikipedia articles the approval of the websites moderators. For that reason, I thought this strategy was a backlink generator that was not-so-easy. But if you please the moderators, then this is a simple way to get backlinks. Yes, do-follow backlinks. You have three categories of backlinks from Wikipedia: Easy backlinks from hyperlinks Easy traffic from special citations Easy backlinks from hyperlinks Weve covered ways to get backlinks from Wikipedia in detail .
As found on Youtube
Originally posted 2019-09-26 23:47:14.
https://reviewsarena.net/marketing-software/link-building/easy-backlinks-review-syndicate-content-and-build-backlinks/?utm_source=rss&utm_medium=rss&utm_campaign=easy-backlinks-review-syndicate-content-and-build-backlinks
0 notes
Text
Easy Backlinks Review ֠Syndicate Content And Build Backlinks
Easy Backlinks Review – Syndicate Content And Build Backlinks
youtube
Get Easybacklinks Now:  https://clickonthis.one/backlinks
Video Transcript:
So actually to start work with the EASYBACKLINKS  system you need to create project so you can click project in the menu then click create new project the project say it is something like and grow up of this your submission for your specific needs specific client or the specific for specific side so I will view this and just name and hit create of course you can give the description for this side next all project is created so I can switch to accounts tab in the accounts tab I select the project I have just created and here I will see all the possible sites is effects can submit to actually I see stepless of date side so became a status update site like Twitter and other great sites you can publish your status updates bookmarking sites you see 17 bookmark inside the best booking sites available on the wall so in the internet so you can submit to blog post so here we have 21 walk the best block say you can submit your blog post documents is the Beckman’s allows you to submit PDF documents to document share inside so we have at the moment and document sharing sites videos so we admit to six most powerful the best video sites and web profiles so you can build more than 100 of web profiles to get backlinks to your site and let me show you how to it is easy to work with the system so I’m select same status updates I click select all and now I have to choose if I like just to create a counsel this on this side so I click great accounts automatically button but if I like to create accounts and publish to the sides automatically so I click and I prefer this option more so I click create accounts and publish so I just click this bottle now I write my status here and of course I can put my links here and hit start creating and publish a column that’s basically you need and it will create accounts and the middle to submit of course you can click schedule option here and choose date on what you would like to do this job and select for how many days you like to spread drip your posts on say 7 days or more so I like to do this job immediately and I just simply hit the start creation publishing bug so basically and right now I can switch my PC off and enjoy my life and don’t pay any attention on all this so restless absolutely automatically the same story is say with any other services here available let me show you we have to point our profile is easy to create so I would select all and click create web profiles I place my link here and my end context hit start creating publishing that’s all so very simple and the system already works on their accounts we have a link manager here hero we will see if the links the system creates for you so actually one is created already up here also you can see the queue here shops but the system works on right now and when for what time is this job is scheduled and the last feature here I like to show these RSS feeds so actually you can add to the system day RSS feed from your side choose option hub you like to submit it daily weekly hourly submit to all the sides available to submit few random sites do this daily weekly and select sites you like submit to your heroes list of your accounts available and it finished that’s all so and the system every day go to this your RSS feed check if there are any new post and we’ll do submission while we’re talking so we have 50 accounts created already this looks awesome okay in this video I’m going to show you how to easy rank video in youtube using shortcuts and update latest updates I made for video submission services so actually I go to publish and video here I have already set up a few YouTube accounts and now I will add video posting so I click Add button first of all I will add shortcut here I click add shortcut I’m going to create city shortcut here so actually we have the option here to get cities which are in them a few miles from the particular zip so I enter my zip code paste 50 miles and click find cities ok and system provided me a list of the cities which are in the radius 50 miles from this zip I will call this Circuit City so actually why I do all this often it’s very difficult to rank site or video for particular city because so huge competition around but we may submit video not for this particular but for the cities around this our city we tried to run for and people will look in for the which live around find your side and call you and order your services that’s why we use this approach now I will hit ok next I will set up my video submit item I choose video file next I will give this video file name which will be posted so I copy just file name paste it here and we’ll replace real real city name this shortcut so I hit city and on this place also and set tag tags moreover I can upload some nails which will be used for our video submissions so I have to prepare a few images which I like to use some nails put it into zip archive and applaud using this applaud button if you will click help button you will see the descriptions at two megabytes maximum for video sub nails if you don’t have on sub nails you can tick this check box and the easy Beckman’s will randomly create some nails for each of video submitted some nails support is available for confirm by phone number YouTube accounts only please pay attention so your every of your accounts have to be confirmed by phone number only after this you are allowed to submit some nails and give us a check box post all shortcuts possible so if I take it let me click Edit City to explain some is the backings will do submission for all shortcuts you have provided so actually there will be many videos submitted during this process let me check how many it is so actually we have more than 100 of cities got by this zip operation to actually 200 and there will be 200 of videos submitted each video will have unique city name and hopefully we will get some of this video ranked immediately on the first page of Google um our submit item is ready so I hit create actually mimic also before to see if all is correct hit preview button as you see in first spin we have this city same city here Sam sitting in the description same city in the text and also if I hit preview again there will be other city and this city is in the title in the description in our tags and also in video file name ok nice so I hit create let’s wait till video file is uploaded ok our video submit item is created I just will select YouTube accounts I help and hit publish schedule it button so actually this submission will spread for seven days and as I’ve selected 11 accounts each of these accounts will get 10 videos and hit publish button and publishing is successfully started okay actually I forget to mention that when you upload one video for each submission is the buttons will change each video file to make it unique for the YouTube this allows us to submit the same video about spam for one account many times and actually YouTube will accept all our videos because it will think that every video is different of course the good you will be if you use confirmed by phone number like YouTube accounts and easy buttons will create different something else for each of the video and now I would like to show you some ran ranking I got so I go to link manager you see me a few videos are submitted already and I like to show you real ranking I’ve just received from sub just from submission all these a few videos so a plumber’s wears Columbia on the first page we have our video plumber’s review a also video on first page plumbers karate on so actually the video is number one on this page one breast prosperity video is on the page number one here’s number two on page number one plumbers chicken will curious plumber State Park video is number one plumbers kayak iam video is on the page number one okay as you seem this approach helps to easy rank videos for different kind of local keywords hopefully you find this video available thank you for watching.
Backlink Building Software Described
Hello, fellow bloggers, freelancers, and social networking managers. I understand you dont have that much time because handling and keeping alive a company is not an easy job. Its even harder when your customers would like to have mostly of the advertisement online through social networking, the nightmare of uploading content, managing them all, creating and creating new accounts.
Earning links is hard if you dont know how to find shortcuts. And most people dont have a clue. But link building doesnt need to be laborious. It is possible to build a strong backlink profile without an excessive amount of time or effort if you know where to look for easy backlinks. Yes, easy backlinks do existand they may be high quality, too.
Top Tips With Backlink Building Software
Despite the fact that we are all in the business of hacking on the engine’s algorithm, by doing things that bring direct ROI and improve our position – you need to bear in mind that not all dofollow links are created equal in Google’s eyes. Your rankings will not improve in any respect, while others could harm your website.
Backlinks are significant because: They can assist in improving your organic rankings faster They attract referral traffic They help users by feeding them with additional, relevant information, navigate through various sites and pages on the internet. Google has been known to give a lot of credit to sites with a nice number of backlinks.
Simple Tips about Backlink Building Software
That’s why you need to always focus on getting high-quality,”organic” backlinks. This means that you have to deserve them, rather than simply build links through unethical tactics for the sake of hyperlinks. No matter what you set out to achieve online types, there are two backlink types that you may obtain: The dofollow and nofollow link.
With the Moz Bar on to find the DA of sites, heres what I found. Relevant sites can be opened by me and submit events, or use another series in the list above to find results. You want to spread the word about your event and gain some backlinks and mentions the way along.
What Everyone Ought To Know About Backlink Building Software
1. Search Google, see with them and locate review sites. 2. Use the Moz Bar Extension to determine if the links on their sites are do-follow. 3. To get featured on review websites which provide links that are do-follow, have high DA and PA, and low Spam Score. Heres an example. G 2Crowd is famous in the inspection space.
Find event directories in any of these groups: Your niche/profession Location General You can use innovative search parameters or simple Google queries to locate events directories. Try simple queries like these: key word city submit your course keyword city submit your event key word city add event keyword city add your event key word city add an event keyword city submit your class keyword city submit event keyword city submit your conference keyword city submit an event keyword city submit your workshop Or advanced queries like these: city inurl:occasion inurl:submit keyword inurl:event inurl:compose city keyword inurl:event inurl:submit city inurl:occasion inurl:include keyword inurl:occasion inurl:add city keyword inurl:occasion inurl:add Heres an example.
You do need when you edit Wikipedia articles the approval of the websites moderators. For that reason, I thought this strategy was a backlink generator that was not-so-easy. But if you please the moderators, then this is a simple way to get backlinks. Yes, do-follow backlinks. You have three categories of backlinks from Wikipedia: Easy backlinks from hyperlinks Easy traffic from special citations Easy backlinks from hyperlinks Weve covered ways to get backlinks from Wikipedia in detail .
As found on Youtube
Originally posted 2019-09-26 23:47:14.
https://reviewsarena.net/marketing-software/link-building/easy-backlinks-review-syndicate-content-and-build-backlinks/?utm_source=rss&utm_medium=rss&utm_campaign=easy-backlinks-review-syndicate-content-and-build-backlinks
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Easy Backlinks Review ֠Syndicate Content And Build Backlinks
Easy Backlinks Review – Syndicate Content And Build Backlinks
youtube
Get Easybacklinks Now:  https://clickonthis.one/backlinks
Video Transcript:
So actually to start work with the EASYBACKLINKS  system you need to create project so you can click project in the menu then click create new project the project say it is something like and grow up of this your submission for your specific needs specific client or the specific for specific side so I will view this and just name and hit create of course you can give the description for this side next all project is created so I can switch to accounts tab in the accounts tab I select the project I have just created and here I will see all the possible sites is effects can submit to actually I see stepless of date side so became a status update site like Twitter and other great sites you can publish your status updates bookmarking sites you see 17 bookmark inside the best booking sites available on the wall so in the internet so you can submit to blog post so here we have 21 walk the best block say you can submit your blog post documents is the Beckman’s allows you to submit PDF documents to document share inside so we have at the moment and document sharing sites videos so we admit to six most powerful the best video sites and web profiles so you can build more than 100 of web profiles to get backlinks to your site and let me show you how to it is easy to work with the system so I’m select same status updates I click select all and now I have to choose if I like just to create a counsel this on this side so I click great accounts automatically button but if I like to create accounts and publish to the sides automatically so I click and I prefer this option more so I click create accounts and publish so I just click this bottle now I write my status here and of course I can put my links here and hit start creating and publish a column that’s basically you need and it will create accounts and the middle to submit of course you can click schedule option here and choose date on what you would like to do this job and select for how many days you like to spread drip your posts on say 7 days or more so I like to do this job immediately and I just simply hit the start creation publishing bug so basically and right now I can switch my PC off and enjoy my life and don’t pay any attention on all this so restless absolutely automatically the same story is say with any other services here available let me show you we have to point our profile is easy to create so I would select all and click create web profiles I place my link here and my end context hit start creating publishing that’s all so very simple and the system already works on their accounts we have a link manager here hero we will see if the links the system creates for you so actually one is created already up here also you can see the queue here shops but the system works on right now and when for what time is this job is scheduled and the last feature here I like to show these RSS feeds so actually you can add to the system day RSS feed from your side choose option hub you like to submit it daily weekly hourly submit to all the sides available to submit few random sites do this daily weekly and select sites you like submit to your heroes list of your accounts available and it finished that’s all so and the system every day go to this your RSS feed check if there are any new post and we’ll do submission while we’re talking so we have 50 accounts created already this looks awesome okay in this video I’m going to show you how to easy rank video in youtube using shortcuts and update latest updates I made for video submission services so actually I go to publish and video here I have already set up a few YouTube accounts and now I will add video posting so I click Add button first of all I will add shortcut here I click add shortcut I’m going to create city shortcut here so actually we have the option here to get cities which are in them a few miles from the particular zip so I enter my zip code paste 50 miles and click find cities ok and system provided me a list of the cities which are in the radius 50 miles from this zip I will call this Circuit City so actually why I do all this often it’s very difficult to rank site or video for particular city because so huge competition around but we may submit video not for this particular but for the cities around this our city we tried to run for and people will look in for the which live around find your side and call you and order your services that’s why we use this approach now I will hit ok next I will set up my video submit item I choose video file next I will give this video file name which will be posted so I copy just file name paste it here and we’ll replace real real city name this shortcut so I hit city and on this place also and set tag tags moreover I can upload some nails which will be used for our video submissions so I have to prepare a few images which I like to use some nails put it into zip archive and applaud using this applaud button if you will click help button you will see the descriptions at two megabytes maximum for video sub nails if you don’t have on sub nails you can tick this check box and the easy Beckman’s will randomly create some nails for each of video submitted some nails support is available for confirm by phone number YouTube accounts only please pay attention so your every of your accounts have to be confirmed by phone number only after this you are allowed to submit some nails and give us a check box post all shortcuts possible so if I take it let me click Edit City to explain some is the backings will do submission for all shortcuts you have provided so actually there will be many videos submitted during this process let me check how many it is so actually we have more than 100 of cities got by this zip operation to actually 200 and there will be 200 of videos submitted each video will have unique city name and hopefully we will get some of this video ranked immediately on the first page of Google um our submit item is ready so I hit create actually mimic also before to see if all is correct hit preview button as you see in first spin we have this city same city here Sam sitting in the description same city in the text and also if I hit preview again there will be other city and this city is in the title in the description in our tags and also in video file name ok nice so I hit create let’s wait till video file is uploaded ok our video submit item is created I just will select YouTube accounts I help and hit publish schedule it button so actually this submission will spread for seven days and as I’ve selected 11 accounts each of these accounts will get 10 videos and hit publish button and publishing is successfully started okay actually I forget to mention that when you upload one video for each submission is the buttons will change each video file to make it unique for the YouTube this allows us to submit the same video about spam for one account many times and actually YouTube will accept all our videos because it will think that every video is different of course the good you will be if you use confirmed by phone number like YouTube accounts and easy buttons will create different something else for each of the video and now I would like to show you some ran ranking I got so I go to link manager you see me a few videos are submitted already and I like to show you real ranking I’ve just received from sub just from submission all these a few videos so a plumber’s wears Columbia on the first page we have our video plumber’s review a also video on first page plumbers karate on so actually the video is number one on this page one breast prosperity video is on the page number one here’s number two on page number one plumbers chicken will curious plumber State Park video is number one plumbers kayak iam video is on the page number one okay as you seem this approach helps to easy rank videos for different kind of local keywords hopefully you find this video available thank you for watching.
Backlink Building Software Described
Hello, fellow bloggers, freelancers, and social networking managers. I understand you dont have that much time because handling and keeping alive a company is not an easy job. Its even harder when your customers would like to have mostly of the advertisement online through social networking, the nightmare of uploading content, managing them all, creating and creating new accounts.
Earning links is hard if you dont know how to find shortcuts. And most people dont have a clue. But link building doesnt need to be laborious. It is possible to build a strong backlink profile without an excessive amount of time or effort if you know where to look for easy backlinks. Yes, easy backlinks do existand they may be high quality, too.
Top Tips With Backlink Building Software
Despite the fact that we are all in the business of hacking on the engine’s algorithm, by doing things that bring direct ROI and improve our position – you need to bear in mind that not all dofollow links are created equal in Google’s eyes. Your rankings will not improve in any respect, while others could harm your website.
Backlinks are significant because: They can assist in improving your organic rankings faster They attract referral traffic They help users by feeding them with additional, relevant information, navigate through various sites and pages on the internet. Google has been known to give a lot of credit to sites with a nice number of backlinks.
Simple Tips about Backlink Building Software
That’s why you need to always focus on getting high-quality,”organic” backlinks. This means that you have to deserve them, rather than simply build links through unethical tactics for the sake of hyperlinks. No matter what you set out to achieve online types, there are two backlink types that you may obtain: The dofollow and nofollow link.
With the Moz Bar on to find the DA of sites, heres what I found. Relevant sites can be opened by me and submit events, or use another series in the list above to find results. You want to spread the word about your event and gain some backlinks and mentions the way along.
What Everyone Ought To Know About Backlink Building Software
1. Search Google, see with them and locate review sites. 2. Use the Moz Bar Extension to determine if the links on their sites are do-follow. 3. To get featured on review websites which provide links that are do-follow, have high DA and PA, and low Spam Score. Heres an example. G 2Crowd is famous in the inspection space.
Find event directories in any of these groups: Your niche/profession Location General You can use innovative search parameters or simple Google queries to locate events directories. Try simple queries like these: key word city submit your course keyword city submit your event key word city add event keyword city add your event key word city add an event keyword city submit your class keyword city submit event keyword city submit your conference keyword city submit an event keyword city submit your workshop Or advanced queries like these: city inurl:occasion inurl:submit keyword inurl:event inurl:compose city keyword inurl:event inurl:submit city inurl:occasion inurl:include keyword inurl:occasion inurl:add city keyword inurl:occasion inurl:add Heres an example.
You do need when you edit Wikipedia articles the approval of the websites moderators. For that reason, I thought this strategy was a backlink generator that was not-so-easy. But if you please the moderators, then this is a simple way to get backlinks. Yes, do-follow backlinks. You have three categories of backlinks from Wikipedia: Easy backlinks from hyperlinks Easy traffic from special citations Easy backlinks from hyperlinks Weve covered ways to get backlinks from Wikipedia in detail .
As found on Youtube
Originally posted 2019-09-26 23:47:14.
https://reviewsarena.net/marketing-software/link-building/easy-backlinks-review-syndicate-content-and-build-backlinks/?utm_source=rss&utm_medium=rss&utm_campaign=easy-backlinks-review-syndicate-content-and-build-backlinks
0 notes