#traidcraft

[sybilius]

Old Internet Fridays #11: Fashion's Unseen Stories

Transform Trade Unseen Stories Project

What’s this?

What’s this website?

A UK based advocacy organization for better trade, that prioritizes workers and environmental sustainability. Originally known as Traidcraft Exchange, it split off from Traidcraft Plc to focus entirely on advocacy.

The "unseen stories" project is a 2023 project about textile homeworkers in Tirupur, Tamil Nadu, India. They were trained on photography and given nice cameras to document their own lives to raise awareness about homeworkers and their roles in the garment industry.

Okay, how did you find it?

Looking mainly for information about textile industry imports and fast fashion. I came from DuckDuckGo trying to find out where a lot of clothing manufacturing happens. This article from the BBC prompted me to research Bangladesh, which led me to this article, which then led me to the excellent but dense report on conditions post early COVID-19 and unfair practices from buyers, from Transform Trade. It's a bit too much to be the main topic of a post in this series, but here's a highlight of statistics that made me go "mmmm":

How's it doing on Internet Archive?

Kind of flabbergasted I got the first save, ngl! I'm not sure if this is because the stories were added recently or what, but happy to be a part of it.

What delighted you the most?

Okay, "delight" is a strong word-- this one was a thinky topic and no mistake. Regulars on my blog might know from the #math skirt tag that I'm making my first garment, and as a result, I'm thinking a lot of the clear and absolutely fucking absurd undervaluing of garment-making labour. Skimming that report netted me the knowledge that the minimum wage for textile-workers is $2.50 USD in Bangladesh. This is less than half of the urban living wage cited by this study, if you're wondering (and that's already hedging for a modest family).

The delightful part is how clearly the homeworkers are proud of what they do, and happy to be the ones with their hands on the camera. I liked that there was clearly enough freedom left to the individual artists to allow for pictures like this, literal time to smell the roses (from K. Selvrani):

Thanks for reading this far if you got here. I truly hope in my lifetime that textile-production and the way that garments are created, compensated, purchased, repaired and cherished undergoes major changes (fast fashion die challenge). I hope for the return of a certain amount of everyday savvy for basic repairs, and respect for the good work a local tailor can do for you. I hope every corner in the world can afford the time or is given the resources to have clothing that they cherish and can take care of. I have a lot of hopes, you see. <3

[nocompromise-noregrets]

I was wondering if I may ask you about the setting of your universe, "a kiss in the cold and dark?"

aaa, thank you so much for asking, and I'm so sorry it's taken me so long to answer!

So! This came from a Tolkien Secret Santa request for a modern AU (it was the only one of the list of requested AUs that I could do) that got UTTERLY out of control, in which I wrote Bard and Thranduil running into each other in their 40s, having been friends-but-not-quite-more when they were at sixth form in their late teens, and then having lost touch once they'd gone off to uni because Thranduil's father was very invested in him becoming a top-flight lawyer, and Thranduil basically stayed at uni to study during the holidays. I've found myself writing a lot of one-shots in this 'verse for Barduil Month and Writers' Month, and there are a lot of flashbacks to the early-mid '90s when the lads meet each other through both being at sixth form in the same town, though at different schools.

I'm drawing very heavily on my own sixth form experiences, although there was never any nearly-but-not-quite queer experiences for me then XD The Golden Dragon is inspired by a pub called the Greyhound, where all the sixth-formers used to go on Friday afternoons, although I, being very quiet and anxious and constitutionally incapable of bunking off, went for the first time on the last Friday before my A-levels when I was the only one who showed up for my last English class and the teacher basically sent me away XD

We did used to go and sit in the park a lot, and wander around town - the shops and shopping experiences in Born to Run are all real, from checking the CDs in Woolworths to hoping to find something half-decent in WH Smiths to the Traidcraft shop (where I did my Wednesday afternoon community service in place of games, hence Stella's appearance, because Stella is absolutely me XD ) to the Emporium, which was very very real, and is the place where I bought my first Hanoi Rocks CD and thus changed the course of my life...

Yeah. This 'verse is very very personal to me. :D :D :D Thank you so much for asking me about it! <33333

[ankita784]

Tissue Paper Market Expansion Strategies: Unlocking New Growth Avenues

Tissue Paper Market Expansion Strategies: Unlocking New Growth Avenues

Market Overview

According to Straits Research, the global Tissue Paper market size was valued at USD 22.15 Billion in 2023. It is projected to reach from USD 22.90 Billion in 2024 to USD 29.92 Billion by 2032, growing at a CAGR of 3.41% during the forecast period (2024–2032).

The Tissue Paper market, an evolving segment in the industry, is witnessing substantial expansion fueled by avant-garde technologies and escalating consumer demand. Market analysts scrupulously gather data through polls, focus groups, and in-depth scrutiny of industry patterns. These analysts utilize both quantitative and qualitative methodologies to ensure a comprehensive and precise market report. The report encompasses intricate insights on market size, growth prospects, competitive milieu, and consumer predilections. By harnessing advanced analytical instruments and expert acumen, the report delivers invaluable recommendations and strategic guidance for stakeholders, empowering them to make enlightened decisions and seize emerging prospects within the Tissue Paper market.

Competitive Players

The competitive landscape of the Tissue Paper market includes several key players who have a significant impact on market dynamics. Major companies operating in this market include:

Procter & Gamble (Cascade)

Kimberly – Clark Corporation

Essity

Kirkland Signature (Costco)

Georgia- Pacific

Solaris Paper

Seventh Generation

Charmin Paper

Angel Soft

Naturelle

Unilever

Traidcraft

Velvet CARE

Orchids Tissue Paper Products

Caprice

Georgia-Pacific LLC.

Get a free sample of the Tissue Paper Market @ https://straitsresearch.com/report/tissue-paper-market/request-sample

Tissue Paper Market Segmentation

The comprehensive Tissue Paper market analysis has been divided into categories such as category, application, and delivery mode, with each subset examined according to geographical segmentation. This research will keep marketers updated and assist in pinpointing target demographics for a product or service, including insights into market share.

By Product Type

Paper Tissues (made from pulp)

Wet Wipes

Facial Tissue

Paper Napkin

Paper Towels

Bathroom Tissues

Tissue Wipes

Others

By Material

Bleached Softwood Kraft Pulp (BSK)

Birch Hardwood Kraft Pulp (BHK)

High Yield Pulp (HYP)

Recovered Fiber

Others

By Packaging Type

Rolls

Napkins

Folded Tissues

V-fold

W-fold

Z-fold

C-fold

Others

By Application

Household

Hotels

Restaurants

Malls

Cafes

Hospitals

Salons

Others

By Distribution Channel

Hypermarkets/Supermarkets

Convenience Stores

Departmental Stores

Retail Stores

Online Stores

Others

Regional Analysis

Asia-Pacific:The Tissue Paper market is predominantly led by the Asia-Pacific region, which holds the largest share and has established itself as the market leader due to its robust infrastructure, high demand, and mature industry presence.

North America: The North America region is the fastest-growing area within the Tissue Paper market, exhibiting rapid growth rates driven by emerging market opportunities, increasing consumer demand, and expanding infrastructure.

Buy Full Tissue Paper Market Report @ https://straitsresearch.com/buy-now/tissue-paper-market

Key Highlights

The purpose of this study is to examine the manufacturers of Tissue Paper, including profiles, primary business activities, news, sales and price, revenue, and market share.

The study provides an overview of the competitive landscape among leading manufacturers worldwide, including sales, revenue, and market share of Tissue Paper percent.

It illustrates the market subdivided by type and application, with details on sales, price, revenue, market share, and growth rate broken down by type and application.

The research covers key regions by manufacturers, categories, and applications, including North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.

It also investigates production costs, essential raw materials, and production methods.

Principal Motives Behind the Purchase:

To gain deep analyses of the industry and understand the commercial landscape of the global market.

To analyze production processes, key problems, and potential solutions to mitigate future issues.

To understand the most influential driving and restraining factors in the Tissue Paper industry and their global market impact.

To gain insights into the market strategies employed by the most successful firms.

To understand the market's future and potential.

About Straits Research

Straits Research is dedicated to providing businesses with the highest quality market research services. With a team of experienced researchers and analysts, we strive to deliver insightful and actionable data that helps our clients make informed decisions about their industry and market. Our customized approach allows us to tailor our research to each client's specific needs and goals, ensuring that they receive the most relevant and valuable insights.

Contact Us

Email: sales@straitsresearch.com 

Address: 825 3rd Avenue, New York, NY, USA, 10022

Tel: +1 6464807505, +44 203 318 2846

Tissue Paper Market, Tissue Paper Industry, Tissue Paper Market Share, Tissue Paper Market Size, Tissue Paper Market Trends, Tissue Paper Market Regional Analysis, Tissue Paper Market Growth Rate, Tissue Paper Market Analysis, Tissue Paper Market Forecast

[amr-jayprakash]

The global toilet paper market size was valued at $26.0 billion in 2020 and is anticipated to reach $39.5 billion by 2028, with a CAGR of 5.2% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $13.4 billion from 2020 to 2028. Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. Toilet paper has become a bathroom hygiene necessity in most of the developed countries. It is a multipurpose product and is mainly used in the toilet, for wiping up makeup and spills.  

[lizseyi]

What Exactly Is Chocolate Consultancy - Coeur De Xocolat

What exactly is ‘chocolate consultancy’, and what difference could it make to your business?

If money makes the world go round, the sweet treat known as chocolate seems to play a key role in greasing the wheels!

With recent reports indicating that some five million tonnes of chocolate are produced annually, supporting a global chocolate industry worth more than €124 billion, it is clear that the world’s passion and yearning for chocolate helps a lot of people to make a living.

And the prospects for the chocolatey economy could yet get even better; a report published by Fior Markets has indicated that the value of the chocolate industry could surpass €177 billion by 2028.

But it’s also true that all that cocoa-powered economic growth doesn’t happen by accident. It is made all the more possible by the knowhow and experiences of those that have helped guide chocolate-based businesses from a state of merely surviving, to thriving.

Chocolate consulting that is the best, ‘bar’ none, for your business growth

This brings us neatly onto the subject of our own international chocolate consultancy service here at Coeur de Xocolat.

Based in the UK, we possess decades of experience in the retail and out-of-home food industries, and have an excellent track record of working alongside chocolate-related businesses at every stage of their development.

Our rollcall of former clients is impressive enough, encompassing such renowned names as Danone, Oxfam, Divine Chocolate, Traidcraft, and KPMG. However, we are also not greatly concerned with the past, other than as a means of bringing important lessons into the future.

Your business could benefit from those lessons as it coordinates the next step in its growth or evolution, whether you are at the pre-startup stage, a startup, or a decision-maker for a multinational corporation.

With our many areas of knowhow encompassing the essentials of bean-to-bar chocolate manufacturing, new product development, recipe engineering, brand strategy, sales strategy, and so much more, your firm will be in the best possible position for success with our advice and support.

Chocolatey heaven could soon be a reality for your brand.

Whatever your business’s engagement with the world of chocolate might be, joining forces with our international chocolate consultancy – and going through our four-stage process that will allow you to make the most informed decisions for your business’s growth – could be one of the best decisions you ever make.

Give us a call now on +44 (0)7595 623427, or send us an email, david@coeurdexocolat.comand we will be pleased to give you the benefit of a free telephone consultancy.

[alliedcreation]

Toilet Paper Market Industry is Gaining Worldwide Growth Forecast to 2028

The global toilet paper market size was valued at $26.0 billion in 2020 and is anticipated to reach $39.5 billion by 2028, with a CAGR of 5.2% during the forecast period. The toilet paper industry is expected to exhibit an incremental revenue opportunity of $13.4 billion from 2020 to 2028.   

There has been a trend and substantial growth in manufacturing personal hygiene products to prevent spread of dirt, germs, bacteria, and viruses. In developed countries and other parts of the world, toilet paper has acquired popularity as an effective cleanser after defecation. It has been used in various commercial industries including hospitals, hotel, restaurants, malls, offices, schools and colleges. Moreover, its popularity has gained traction in domestic locations.

Request for sample:-https://www.alliedmarketresearch.com/request-sample/6873

There has been an increase in the demand for toilet paper in several personal hygienic products due to its excellent absorbent quality as it has thick layers of paper. Consumers are increasingly inclined toward toilet paper, because of its low cost, resulting in an increase in market demand for different variants of toilet paper. However, toilet papers are causing problems to adults who are suffering from hemorrhoid or piles, and this factor is expected to hinder the toilet paper market growth.

On the basis of type, the one-ply toilet paper segment accounted for the maximum toilet paper market share in 2020. One-ply toilet paper is used in different applications owing to its versatile nature. The low cost of one-ply toilet paper makes it affordable and accessible to the majority of the population as it contains less amount of paper. Furthermore, it can disintegrate faster than any other types of toilet paper. Thus, creates the toilet paper market demand.

Request For Customization:-https://www.alliedmarketresearch.com/request-for-customization/6873

Therefore, the one-ply toilet paper segment accounted for the largest share in 2020. The two-ply toilet paper segment is expected to grow at a higher CAGR during the forecast period. The two-ply version of toilet paper has two layers of paper that makes it thicker and absorbent. Furthermore, two-ply forms are considered as most durable and offer high comfort as it has two layers of paper in it.

On the basis of end use, the commercial segment accounted for the maximum share in the global toilet paper market in 2019. Toilet papers are regarded as most hygienic products in the paper market.

The application of toilet paper in personal hygiene product has gained high momentum due to new product enhancement in the market. Furthermore, the market for toilet paper in this segment experiences growth owing to rise in number of industries including hospitals, hotel, restaurants, malls, offices, schools, and colleges. However, the residential toilet paper segment is expected to grow at a higher CAGR during the forecast period.

On the basis of distribution channel, online stores were majorly for buying toilet paper in 2020 attributed to availability of wide selection of personal hygiene goods in a single click. These stores are operative 24*7 from anywhere. Thus, the demand for online-based business is anticipated to gain high traction during the forecast period.

Purchase enquire:-https://www.alliedmarketresearch.com/purchase-enquiry/6873

The key players operating in the toilet paper market include Caprice, Essity, Georgia-Pacific LLC, Kimberly – Clark Corporation, Naturelle Consumer Products LTD, Orchids Tissue Paper Products, P&G, Traidcraft, Unilever, and Velvet CARE.

Key findings of the study     

By type, the one-ply segment held the major share of 54.2% of the toilet paper market in 2020.

By end use, the commercial segment market was valued at $15.4 billion in 2020 and is likely to reach $22.7 billion by 2028.

By distribution channel, the online store segment witnessed a major growth rate during the forecast period.

By region, North America held the major share and is likely to remain dominant throughout the forecast period.    

The report provides a quantitative analysis of the current toilet paper market trends, estimations, and dynamics of the size from 2021 to 2028 to identify the prevailing opportunities.

[wayuumbags]

The beautiful #guajira #travelcolombia #destinationcolombia #fairtrade #unique #travelphoto #travelpics #fashiondaily #traveladdict #ethicalconsumerism #fashiondiaries #handmadewithlove #madeincolombia #amazingproducts #wayuubag #beachbags #traidcraft #ethicallysourced #shoulderbag #crochetbags #fashionbag #fashioninspiration #wayuumochilabags #summerstyle #whatiwore #summer2017 #bohostyle #boho #bohochic #crochetaddict (at La Guajira, Colombia)

[lacommunarde]

Good for you, Unilever!

Unilever, the company behind some of the biggest tea brands (Lipton, PG Tips, and Tazo), has published a full list of their suppliers.

This is a huge step for transparency and accountability, as it also means they are willing to let the public be aware of who grows their tea.

[thrivemarketuk]

BBE 27/11/15 - Traidcraft Fair Trade Freeze Dried Decaff Coffee Jar 450g x1

[premcrest]

Premcrest is a leading UK based Fairtrade, Organic, Natural, Vegan, Free from, Eco friendly Biscuits Cookies Wholesale Bulk Distributor, provides chocolate chip cookies, chocolate cookies, chip cookies, sugar free cookies, sugar free biscuits, wafer cookies, cheese biscuits, chocolate biscuits, chocolate biscuits, chocolate chunk cookies, breakfast biscuits, chocolate wafer cookies, chocolate sugar cookies, best biscuits, wafer biscuits, sugar free chocolate chip cookies, chocolate chip biscuits, milk biscuits, manner wafers, bakery cookies, best chocolate biscuits, delicious biscuits, cookies and biscuits, good biscuits, organic chocolate chip cookies, wholesale biscuits, fairtrade biscuits, Fairtrade Chocolate Organic Cookies, Fairtrade Wafers, Fairtrade Brownies, Fairtrade Traidcraft, Fairtrade Manner, Fairtrade Bronte Biscuits online in Wholesale Bulk.

[kirankowda]

Beginners guide to Google Shopping Optimization

The world today is, for all purposes and intents, a digital one. It’s also an incredibly exciting moment for eCommerce business owners. Shopping, news, entertainment, and so much more are now but a mouse click, finger swipe, or a keystroke away.

In fact, you can easily talk to your smart home device or smartphone and it will help you find exactly what you are looking for in seconds. You can use the internet to find pretty much anything, from gifts to map directions and so much more. What does this all mean for anyone with an eCommerce online store?

Well, it is very essential to capture and entice the vast consumer base more so than ever before. Collectively, advertisers and marketers commonly refer to this effort as “omnichannel marketing”. Omnichannel marketing is the practice by which online eCommerce stores and businesses find and attract customers by leveraging each and every network at their disposal.

This includes advertising and marketing on prime digital channels such as:

Social media networks.

Search engines.

Email networks.

Display networks.

Primarily, this is all about paid search advertising through the most powerful and largest search network: Google.

Google Shopping absolutely delivers great results and has become an integral part of many advertisers. However, a majority of these advertisers have not yet found ways to differentiate themselves from their competitors. Hopefully, the insights in this article will assist you to tackle the challenges involved in optimizing your Google shopping feed.

What is Google Shopping Campaign?

A Google Shopping Campaign is a campaign programmed in Google Ads in order to display ads that are related to the search query. Having been around a little while now, Google Shopping Campaigns are the driving force behind almost every online eCommerce business. For instance, when a user searches for a particular product using a related search term like “Jogging shoes”, the product title, image, and the price will show on the search results page above or next to the normal text-based results.

As you can imagine, most searches that trigger these ads have quite a high purchase intent. This is among the primary reasons why advertisers get great results from google merchant center.

Why do you need to Optimize Your Google Shopping Campaign?

Would you like to never miss out on sales? Take advantage of Google Ads for eCommerce. Other reasons as to why you need to optimize your Google shopping campaign include:

Google Shopping Campaign optimization adds a visual touch to a text-heavy search and shopping experience.

It also increases the number of times you show up in Google SERPs — a Shopping result, as a website result, and as a text-only PPC result as well.

Google Shopping Campaign optimization has been proven to boost conversion rate to 30% higher than text ads.

Do you want to know where to start with these? Here’s a good place to start.

How to Optimize Your Google Shopping Campaign?

In most cases, shoppers and would-be shoppers come to the search box with a different level of commercial intent. You, therefore, need to optimize your Google shopping campaigns for users at these different levels of the purchase path. How is this done?

Implementing diverse bids for various user intents can assist you to reap the most out of your paid google shopping campaigns. When you combine multiple google shopping campaigns with negative keyword lists that have been strategically placed, you will definitely separate out the worst, average, and best traffic to significantly boost sales without compromising on profitability.

The purchase path: Diverse levels of intent

It could take months, days, hours or just a few minutes, but every consumer follows a particular purchase path. It begins by being aware of a product and ultimately purchasing it.

As a client progresses along the purchase path, the chances that they will finalize the purchase increases at each step. The steps may involve the following:

Awareness –product discovery– Isn’t likely to buy.

Interest – Exploring the product’s details – Quite likely to buy.

Intent – Making the decision of purchasing the product – Likely to buy.

Consideration – Searching where to purchase the product – Very likely to buy.

Purchase – This is the final stage of the process where the consumer has already purchased the product.

A majority of people may fall off the purchase path for some reasons. They either don’t end up purchasing the product or, unfortunately, due to the presence of many merchant promotions, they end up buying the product from a competitor. Generally, in regard to online advertising, your product listing ad becomes more prominent as you bid more. You are most likely willing to bid higher for potential clients that are further down the purchase path since they are more likely to buy.

If a potential customer is five times more likely to purchase a product than another customer, it is justifiable to spend five times more on advertising to them, as you are likely to achieve an overall equal return-on-investment. For you to reap maximumly from paid advertising, potential clients at all stages should be considered significant. You will ultimately increase the chances of getting the highest possible number of clients, sales, and profit as well. Additionally, potential customers at the awareness stage may have value because they could discover a product on the website and return to buy it later. They may even purchase the product in the same session, finalizing all stages of the path in a single fell swoop. The odds of this happening are lower than if they would have started further down the path.

Identifying Different Levels of Intent on Google Shopping Platforms

Shopping platforms such as Google Shopping currently work on a search term basis. Product titles and descriptions ducts will only appear if they are actively searched using keywords.

It’s not always quite clear what the user’s intent is behind each search term. Separating different levels of intent results can be done in the following important keyword groupings which also include examples:

Very Low Intent Search Terms

Generic product names: [Bikes], [bbqs], [Biscuits]

Low Intent Search Terms

More specific categories of generic products: [Mountain Bikes], [Gas bbqs], [Chocolate Biscuits]

Medium Intent Search Terms

Particular product categories: [21 Speed Mountain Bike], [Chrome Gas Bbq], [Triple Chocolate Biscuits]

High Intent Search Terms

Particular product types: [21 Speed Mountain Bike with Dual Suspension], [Chrome Gas bbq With Six Burners], [Triple Chocolate Fairtrade Biscuits]

Categories with branded products: [Raleigh Mountain Bikes], [Weber Gas Bbqs], [Mcvities Chocolate Biscuits]

Very High Intent Search Terms

Exact names of products: [Raleigh Helion 2.0 2017], [Weber Genesis E-330], [Traidcraft Fairtrade Chocolate Chunk Cookies]

Product identifiers or SKUs: [r-hel2017], [wb-e330], [tcftcc360]

Priority Setting for Google Shopping Campaign

Setting up your priorities for Google shopping campaign can enhance another level of optimization that your competition may fail to consider. Most existing campaigns already have a “Low” priority. This priority can be changed to “Medium” or “High”, which will determine the bid for any shared product by the campaigns.

This advanced strategy offers businesses more control over the keywords that their optimized products show up for. In addition, it allows them to isolate and dedicate budgets to search queries that convert well.

Significance of Priorities in Google Shopping Campaigns

Priorities do not influence the search relevance or affect how your product id shows for any specific query.

Rather, priorities set the Google product categories and their corresponding bids that are most significant to you, so as to favor particular products. Using Google Shopping campaigns is a very powerful way to place your products in front of your motivated prospects. It depends on the look-up query your audience uses.

Yes, 1 out of 3 searches begins with a Google search, yet not everyone comes to Google with the same buying intent or interest. This is why your Google Shopping campaign will benefit if you optimize it for buyers at different buying stages, starting from awareness to buying.

How Google Shopping Campaign Priority Setting is Used

Different shopping campaign priorities ought to be used in order to separate out user intent.

For instance, consider 2 campaigns sharing a similar product. One campaign has a Medium priority, while the other has a high priority. Google will first use the bid from the High priority campaign, even if the Medium priority campaign bid has been set to a larger amount.

If the campaign with the highest priority runs out of budget, then Google pulls from the bid with a lower priority campaign, meaning the bid will be placed by the next lower priority campaign. It is also easy to determine which campaign to participate in if there is a similar product with multiple Shopping campaigns.

Method #1: The Default Way- Step by Step Process

Step 1: Build well-named Ad groups

Spend as much time in creating a merchant center account and building out a well-named, and organized account that will assist you in optimizing your Google shopping campaign. Your well-named Ad Groups will display the context of what is there.

The key to optimizing your Google shopping ads is having a granular structure. This controls the queries and refines bids in a better way, which trigger your product ads as well as enhance the bidding strategy.

Step 2: Group your products smartly

Google uses the products themselves, as Shopping Campaigns don’t have keywords for one to bid on. By choosing your bid per product, you have control over your ad spend.

Grouping all products together don’t make much sense, since each product type has a different profit margin. Google allows you to divide your products’ feed into groups according to their attributes. Each group is then segmented into further groups. When a rule is placed on a smaller group, it often overrides the rule placed on the parent.

In case you have a small data feed, drill your item id down to each product. This gives you perfect control over your bidding. If you have many products, create groups based on the profit margin.

Always remember that a product group can only be used for purposes of bidding. They do not have any relevance in what order Google displays your product listing.

Step3: Segment your campaign to a granular account

Ways of segmenting shopping campaigns online include:

By Custom Labels

By Brand

By Google Product Category

If you’re short on time and just want a basic setup, use the specified methods above. Rather than lumping all your inventory into a single group, you will ultimately gain more control over your ads.

The level of granularity is determined by your ad group strategy. The use of performance and traffic data helps you to group your products by how likely they will perform similarly to reach specific targets. The more traffic data in each group, the better it will be. Avoid products with a small number of clicks.

Method # 2: The Adnabu Way

When advertisers are working with AdNabu, they typically see performance increase by 30% in their Google Shopping Campaigns. Adnabu uses the best practices, bid optimization and effective strategy to create profitable and high performing Shopping Campaigns for you.

Google Search Ads provide among the largest networks of potential clients, and search ads can assist in driving more traffic to your merchant center. Google Search Ads are easier to set up, as they offer a lot of control over audiences and how to target them as well. However, the best and the worst part of search ads are the keywords.

Keywords are typically the building blocks of search ads, and they should, therefore, be selected carefully. When deciding on keywords and their initial bids, ensure to consider different data points such as conversion rates and click-through rates. It can really take a waiting game to gather enough data and make an informed decision. But you shouldn’t worry, as you can leverage your Google Ads’ search terms data to build a highly targeted search campaign.

AdNabu assists by improving sales in Google Ads. If you are running a search, display campaigns or shopping in Google Ads, the AdNabu software will enhance your sales to increase. Sign up today to enjoy the benefits!

Best Practices of google shopping campaign optimization

There are two crucial goals with your product title: clicks and rankings.

First, you want Google to crawl through your product titles and get you relevant top buyer keywords. Then potential buyers to click on your ad listing over all your competitors. Product titles are arguably the most significant factors in determining the keywords, for your long-term clicks and impressions.

Clicks are heavily influenced by the price and image. The first few words of your title also do make a difference as they are visible.

Think Keywords

Work the keywords naturally to the product title. First and foremost, remember your title needs to be descriptive and accurate. Repeating keywords or offering variations of the same is not advisable.

Think Order

Words at the front part of the title usually carry the most significance. What is more important to a buyer? color size? Brand? If the brand is important, as it is in automotive, apparel, and many other categories, consider starting with the brand name.

Think Key Attributes

Think about attributes that are most important for your product. Is it size, pattern, compatibility, materials used, application, or country of origin? It varies from product to product as well as category to category. Always include your most crucial attributes in the title.

Things to Consider While Optimizing Your Google Shopping Campaigns

A good data feed is a huge factor in the success of your Google Shopping Optimization. Here are a few super-important things to always keep in mind:

Shopping campaigns don't use keywords to determine relevance, Ensure your product titles and product descriptions are keyword-rich and appealing to a potential customer who is viewing your ad, as Google uses this type of data to check the relevancy of your products to a search query.

Be careful when adding negative keywords to cut unwanted traffic, to avoid accidentally cutting off all your traffic.

Ensure prices are 100% accurate, more so if you’re dealing with international currencies, as your products will not be shown by Google if this information is not accurate.

If you are marketing to multiple countries, you need a product data feed for each country. Google Shopping Campaigns in AdWords are usually country-specific. You will, therefore, have to set up a new campaign per country.

A product image can make or break your ads. Just ensure your images are high-quality and are not watermarked or edited. They should only consist of the products you are selling. Endeavor to use “Family-friendly” images because they are least likely to get suspended.

All destination URLs should be directed to live pages and not dead pages/404s pages - products with dead links are never shown by Google.

Last but definitely not least, if you're a Google Shopping Campaign first-timer, start with a small product data feed of high-margin products. It will assist you to get used to how it works!

Conclusion

Just like with most digital marketing, remember that with Google Shopping success is also a matter of stacking a lot of things together and in the right way. If you get bogged down in the details, the potential payoff should motivate you more. Understand that by working on your data, your bids and your campaign structure is really all about giving you control and getting your products to the right prospects. There are just a few ad platforms that can consistently generate 1 to 6 returns. Therefore, any time spent with Google Shopping Campaign is time spent wisely.

[feralseraph]

“Journalist Emily Clark visited a cashew nut processor in southern India where shellers reported painful injuries caused by cardol and anacardic acids that lie between the two layers of hard shell on a cashew nut. Some 500,000 people work in India’s cashew nut industry – nearly all women – who are paid as little as £2 a day for the arduous labour with no contracts, no guarantee of steady income and no pension or holiday pay. Many of the women were not given gloves and those that were chose not to wear them as it slowed their work down – they are paid by volume. One nut sheller, Pushpa Gandhi, 30, told the newspaper she is covered in scars from her work shelling cashews but makes just 200 rupees a day, or £2.15. ‘Today when we go home and wash, we will see the boils on our skin. It takes about a week for them to heal. But as the old ones heal, new ones keep coming,’ she said. The charity Traidcraft Exchange blames the poor working conditions on European buyers — including UK supermarkets — they claim ‘aggressively push down prices’, forcing cashew companies to hire cheap labour. Nurse Uma Jayamurthi told the paper she was seeing increasing numbers of patients in the past year who have chopped off the top of a finger.

[...]

But it’s not as simple as boycotting the nut altogether, as the millions of cashew workers around the world rely on keeping their jobs. Instead calls have been made to supermarkets to review their supply chains and make sure workers are being paid a fair wage. All major UK supermarkets, including Sainsbury’s, Asda and Tesco, have voluntarily signed up to the Ethical Trading Initiative (ETI) to ensure safe and hygienic working conditions, no child labour, living wages and regular employment is guaranteed to suppliers around the world. But Fiona Gooch, of Traidcraft Exchange, says producers ‘are under too much [price] pressure’ to comply with the agreements. She says finance experts should cross-check wage slips with a sample of workers, and supermarkets should send health and safety teams to inspect factories.“

[ankita784]

Tissue Paper Market Expansion Strategies: Unlocking New Growth Avenues

Tissue Paper Market Expansion Strategies: Unlocking New Growth Avenues

Market Overview

According to Straits Research, the global Tissue Paper market size was valued at USD 22.15 Billion in 2023. It is projected to reach from USD 22.90 Billion in 2024 to USD 29.92 Billion by 2032, growing at a CAGR of 3.41% during the forecast period (2024–2032).

The Tissue Paper market, an evolving segment in the industry, is witnessing substantial expansion fueled by avant-garde technologies and escalating consumer demand. Market analysts scrupulously gather data through polls, focus groups, and in-depth scrutiny of industry patterns. These analysts utilize both quantitative and qualitative methodologies to ensure a comprehensive and precise market report. The report encompasses intricate insights on market size, growth prospects, competitive milieu, and consumer predilections. By harnessing advanced analytical instruments and expert acumen, the report delivers invaluable recommendations and strategic guidance for stakeholders, empowering them to make enlightened decisions and seize emerging prospects within the Tissue Paper market.

Competitive Players

The competitive landscape of the Tissue Paper market includes several key players who have a significant impact on market dynamics. Major companies operating in this market include:

Procter & Gamble (Cascade)

Kimberly – Clark Corporation

Essity

Kirkland Signature (Costco)

Georgia- Pacific

Solaris Paper

Seventh Generation

Charmin Paper

Angel Soft

Naturelle

Unilever

Traidcraft

Velvet CARE

Orchids Tissue Paper Products

Caprice

Georgia-Pacific LLC.

Get a free sample of the Tissue Paper Market @ https://straitsresearch.com/report/tissue-paper-market/request-sample

Tissue Paper Market Segmentation

The comprehensive Tissue Paper market analysis has been divided into categories such as category, application, and delivery mode, with each subset examined according to geographical segmentation. This research will keep marketers updated and assist in pinpointing target demographics for a product or service, including insights into market share.

By Product Type

Paper Tissues (made from pulp)

Wet Wipes

Facial Tissue

Paper Napkin

Paper Towels

Bathroom Tissues

Tissue Wipes

Others

By Material

Bleached Softwood Kraft Pulp (BSK)

Birch Hardwood Kraft Pulp (BHK)

High Yield Pulp (HYP)

Recovered Fiber

Others

By Packaging Type

Rolls

Napkins

Folded Tissues

V-fold

W-fold

Z-fold

C-fold

Others

By Application

Household

Hotels

Restaurants

Malls

Cafes

Hospitals

Salons

Others

By Distribution Channel

Hypermarkets/Supermarkets

Convenience Stores

Departmental Stores

Retail Stores

Online Stores

Others

Regional Analysis

Asia-Pacific:The Tissue Paper market is predominantly led by the Asia-Pacific region, which holds the largest share and has established itself as the market leader due to its robust infrastructure, high demand, and mature industry presence.

North America: The North America region is the fastest-growing area within the Tissue Paper market, exhibiting rapid growth rates driven by emerging market opportunities, increasing consumer demand, and expanding infrastructure.

Buy Full Tissue Paper Market Report @ https://straitsresearch.com/buy-now/tissue-paper-market

Key Highlights

The purpose of this study is to examine the manufacturers of Tissue Paper, including profiles, primary business activities, news, sales and price, revenue, and market share.

The study provides an overview of the competitive landscape among leading manufacturers worldwide, including sales, revenue, and market share of Tissue Paper percent.

It illustrates the market subdivided by type and application, with details on sales, price, revenue, market share, and growth rate broken down by type and application.

The research covers key regions by manufacturers, categories, and applications, including North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.

It also investigates production costs, essential raw materials, and production methods.

Principal Motives Behind the Purchase:

To gain deep analyses of the industry and understand the commercial landscape of the global market.

To analyze production processes, key problems, and potential solutions to mitigate future issues.

To understand the most influential driving and restraining factors in the Tissue Paper industry and their global market impact.

To gain insights into the market strategies employed by the most successful firms.

To understand the market's future and potential.

About Straits Research

Straits Research is dedicated to providing businesses with the highest quality market research services. With a team of experienced researchers and analysts, we strive to deliver insightful and actionable data that helps our clients make informed decisions about their industry and market. Our customized approach allows us to tailor our research to each client's specific needs and goals, ensuring that they receive the most relevant and valuable insights.

Contact Us

Email: sales@straitsresearch.com 

Address: 825 3rd Avenue, New York, NY, USA, 10022

Tel: +1 6464807505, +44 203 318 2846

Tissue Paper Market, Tissue Paper Industry, Tissue Paper Market Share, Tissue Paper Market Size, Tissue Paper Market Trends, Tissue Paper Market Regional Analysis, Tissue Paper Market Growth Rate, Tissue Paper Market Analysis, Tissue Paper Market Forecast

[amr-jayprakash]

The global toilet paper market size was valued at $26.0 billion in 2020 and is anticipated to reach $39.5 billion by 2028, with a CAGR of 5.2% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $13.4 billion from 2020 to 2028. Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. Toilet paper has become a bathroom hygiene necessity in most of the developed countries. It is a multipurpose product and is mainly used in the toilet, for wiping up makeup and spills.  

[dailyjobse]

Project Manager –Value chain development expert job at Traidcraft Exchange

Project Manager –Value chain development expert job at Traidcraft Exchange

Post: Project Manager –Value chain development expert Location: Tanzania Contract Period: 3 Years Salary: Band 9 ( Tshs 60,000,000 per annum) Traidcraft Exchange is an international development charity which uses the power of trade to bring about lasting solutions to poverty. It runs development programmes in South Asia and Africa, works directly with businesses to improve their supply chains…

[don-lichterman]

Kirkcudbright Fairtrade Town Group holds coffee morning to celebrate Fairtrade Fortnight

Kirkcudbright Fairtrade Town Group holds coffee morning to celebrate Fairtrade Fortnight

Kirkcudbright Fairtrade Town Group celebrated Fairtrade Fortnight with a coffee morning in the parish church hall on Saturday morning. It was well-attended and £263 was raised for Traidcraft Exchange from the door, the raffle, a book sale and donations. In addition, the Traidcraft stalls with food, household goods, homeware and crafts raised a very encouraging total of £226. Katherine with…