#tostaderia

[managuaquepasa]

La tostaderia es el mejor cafe de todo managua y con mucha personalidad! Ubicado en el corazon de la capital amplio y como para remote working!

[chaletnz]

Exploring San Juan del Sur

I left early in the morning to walk up the road to Cafe Maderas before it got really hot. I was the only person there and ordered myself a smoothie bowl which was served up by a guy called Tim from New Zealand. After my breakfast I went for a quick dip in the pool again, the Israelis were already walking the tightrope and speaking loudly to each other in Hebrew confident that no one would be able to understand them. When one of the girls fell off the tightrope and splashed me, she apologised and I said "hakol beseder" (it's all good). Her face went white as she thought then that I could understand everything they'd been saying! I assured her I don't know that much Hebrew actually and we chatted for a bit. Deme, Sav, Flora, Jess and I got a ride to the edge of the town and then we walked the steep ten minutes up to the Christ statue. We were all sweating buckets by the top and took some photos of each other sweaty and red-faced but with a stunning backdrop of San Juan del Sur. We walked about 20-30 minutes down the beach to get into the town and cooled off in the little mini mart with some bottles of water. After looking in a few shops, we sat for coffee at La Tostaderia and I had the best flat white of Central America so far. Deme was also pleased, she had one there and got another one to go! We had run into Tyrza at the mini mart so I went for lunch with her at Simpleton's for fish n chips while the girls did more shopping and then had their own lunch. Tyrza and I split up for the last half hour before the ride back, I went to the Art Warehouse for a look, bought some Tshirts, and then ran over to Indio del Sur coffeeshop to get an iced latte for the road. The bus was a chicken bus, like a larger version of the red trucks in Chiang Mai in Thailand. Just some benches in the back and everyone has to hold their possessions for dear life as we sped over the dirt road. Another swim was in order at the hostel pool and then Tyrza, Georgia and I walked to Hush Maderas for dinner together. I had fish n chips again since Simpletons was average and I trusted this place a bit more! The chips were very crispy but it was a good dinner since the night had cooled off and we weren't sweating. I had an early night to catch up on some of my blog notes and rest up for the border crossing to Costa Rica tomorrow. The jungle party was happening that night and everyone else from the group went. I wondered what would happen with creepy Joel and all the girls... I drifted in and out of sleep, hearing thumping music in the distance until about 5am.

[worldsbestfoodblog]

Hotelito De Jesus, Melbourne Australia $$$

Hotelito De Jesus, Melbourne Australia $$$

Read this one, and look at the great pictures! This is a post and restaurant to remember… cool design, amazing setting and just a Mexican night out in Melbourne?! A real Tostaderia in cantina style, mixed with Tequila and Mescal…. and the name…. just perfect, did I die and went to Mexican heaven…? hahaha

Based in the trendy area of Collingwood, Melbourne, this was a rare find. Worth driving the…

[joseayerdis]

Coffee Time Yesterday !! At tostaderia!

[ginellevirayy]

EC: MUSEUM VISIT

The pictures taken below were from the Grand Central Market in Los Angeles. Instead of taking a picture of 2 different neon signs I decided to take pictures of 2 different standpoints of the food market. 

Formal:

The first picture (on the left) consists of higher exposure and simply styled neon lights. The signs displayed are monochromatic, clean, and smooth. However, we see that the colors are bright, consisted of small details. We see a variety of shapes, such as circles, ovals, rectangles, and squares. The signs are large, enabling the customers to see clearly what the food place is called. With this in mind, the structure of the signs is hung with thick wires from the ceiling so that it may be recognized distinctly. Moving on to the second picture (on the right), that is bolder using a variety of colors such as red, green, blue, orange, and yellow. The shapes of the signs pop out more using arrows, and one sign actually is shaped like a mermaid because the food they make is seafood. The designs are more clever, setting up a bolder and eye-catching construction.

Conceptual:

The first picture (left) depicts a more crowded place, yet the signs are on a more straightforward design. I captured the chairs, counters, stanchions, and even friends and family interacting together. I noticed that there were more people in the top picture because the signs read delicious food such as sticky rice, ice cream, and pizza. Those are a variation of foods that Americans tend to consume further. The right picture is less crowded and has more of an open pathway than the top image. For this one, the signs say chile & spices and candy & snacks which do not attract a lot of people as the more fulfilling foods. With this being said, as we look further to the back of the picture, we see the signs ‘Belcampo’ and ‘La Tostaderia’, which starts to get crowded again because of the specific foods they cook. Despite the differences, we see that both pictures include the beautiful neon lights and the subject of food uniting people creating happiness. 

[grubshots]

A giant, incredibly delicious, and oh so refreshing shrimp ceviche tostada at @grandcentralmarketla. (at La Tostaderia) https://www.instagram.com/p/B0Y9VnHlVms/?igshid=nnyy89u674a4

[nica-rainbow]

I'm loving this idea of using different workplaces to boost creativity #LaTostaderia #SanJuanDelSur it's a small #CoffeeShop with #OceanView and a tasty menu. #MobileWorkspace #Remax #RemaxAssociates #RealEstate #RemaxNicaragua #RemaxCoastalProperties #NicaRainbow (at La Tostaderia) https://www.instagram.com/p/BvejQAbju6jMvykffpJg3euh7Qk-xq41n0cBeE0/?utm_source=ig_tumblr_share&igshid=16pu51fp1l4a2

[cliftonsteen]

La Importancia Del Aumento Del Consumo en Los Países Productores

Países como Brasil, Colombia y Guatemala son conocidos por producir cafés especiales de calidad, apoyar a las industrias locales que emplean a millones de personas y contribuir a la economía.

A pesar de esto, el consumo de café en muchos países productores no es tan alto como podría ser. Un aumento del consumo interno trae consigo importantes beneficios, entre ellos una mayor demanda de productos, menos obstáculos para los productores y más oportunidades para que estos maximicen sus ingresos.

Te contamos por qué es importante el aumento del consumo en los países productores, y lo que algunos países han estado haciendo para fomentarlo.

Read this in English: The Importance of Growing Consumption in Producing Countries

Un productor colombiano examina los granos de café mientras se secan al sol. Crédito: Angie Molina

Por Qué es Importante

El aumento en la cantidad de café que se consume internamente es importante para los países productores, ya que ofrece los siguientes beneficios para los caficultores y, a su vez, para la industria cafetera.

1. Aumenta la Demanda General 

Por lo general, el aumento del consumo da lugar a una mayor demanda. Si la oferta se mantiene igual, esto podría ayudar a los productores a obtener mejores precios por su café, y a medida que la demanda local aumenta, también lo harán el valor y el precio del café que se vende. Mayores ingresos pueden ayudar a los productores a acceder a la financiación, y a mejorar sus vidas, sus fincas y la calidad del café.

Brasil es un país productor que ha logrado aumentar el consumo interno, convirtiéndose en el mayor productor y el segundo mayor consumidor del mundo. Está previsto que el consumo interno supere los 22 millones de sacos de café tostado y molido, y más de un millón de sacos de café soluble. Al cultivar la demanda a largo plazo, han asegurado que los productores estén resguardados ante las fuerzas del mercado externo.

El aumento del consumo local también podría dar lugar a que los precios locales superen a los del mercado internacional. Yen Green, propietario de Disappearing Brew Bar en Phnom Penh, Camboya, dice que en los países de ingresos medios del sudeste asiático, el aumento de la demanda significa que los tostadores y las tiendas de café pueden permitirse pagar a los caficultores precios más altos que los que ofrece el mercado internacional. Además añade: “En mi experiencia, el mercado internacional es muy sensible a los precios, exceptuando unas pocas fincas y regiones selectas, y no es difícil para el mercado local superar estos precios”.

También te puede interesar Orígenes de Café Especial Emergentes Para Considerar

Examinando granos de café se en una banda transportadora. Crédito: 575cafe

2. Mayor Control Sobre Las Fluctuaciones de Divisas

Normalmente, los productores tienen que negociar las ventas de café en base al precio C del mercado internacional, que tiene poco que ver con los costos de producirlo. Este precio internacional se fija en dólares estadounidenses y a menudo fluctúa, y esto significa que los productores a menudo tienen que vender su café a precios que apenas cubren sus costos.

El mercado del café es conocido por ser volátil, impredecible e inestable, lo cual no es beneficioso para los productores que necesitan cubrir sus costos de vida. Fijar los precios con los proveedores locales en su moneda local puede ayudar a los productores a reducir el riesgo y facilitarles la planificación y la gestión de sus procesos e infraestructuras. También, significa que cuando la moneda de su país se aprecie, los productores no se verán atrapados en un precio fijo en moneda extranjera, si se han comprometido a un contrato a futuro.

3. Menos Competencia Con Otros Orígenes

Si el mercado C experimenta una crisis y los precios caen en picada, un consumo interno constante debería significar que siempre habrá un comprador dispuesto a adquirir el café. Cuando la demanda proviene de consumidores o de tostadores nacionales, los productores pueden centrarse en el suministro de café a un mercado local. 

Esto podría conducir a la formación de relaciones de venta a largo plazo, dando a los productores un ingreso mensual garantizado que no dependa de lo que ocurre en el mercado C. 

También, puede ayudar a atraer clientes y a cultivar la lealtad y el orgullo por el café producido localmente, lo que podría ayudar a asegurar la demanda futura. Veruschka Stevens, copropietaria de Elevate Coffee, una tostaduría y tienda de café de especialidad que abrió junto con su marido en 2018 en Cochabamba, Bolivia. Dice: “[Los bolivianos] ADORAN el café especial boliviano… Las personas son profundamente curiosas y leales. Tienen tanta sed de conocimiento… Contamos con una base cada vez mayor de clientes que regresan (y que son muy leales), que sigue creciendo día a día… Es una sensación impresionante hacer que la gente se sienta orgullosa de su propio país”. 

Bolsas de granos de café verde esperando el transporte. Crédito: Ana Valencia

4. Facilita Algunas Barreras Logísticas

La venta de café a un mercado internacional significa que los productores deben cumplir con varias licencias y distintos requisitos legales. La exportación directa también requiere grandes cantidades de documentación y pagos que deben hacerse a diversas autoridades. Si no se cuenta con un seguro o si falta una sola firma en un formulario, el café no se vende. 

Daniel Ochoa es director de El Cafecito, una tienda de café en Quito, Ecuador. También es productor y ha experimentado de primera mano los desafíos que pueden acompañar a la exportación de café. Dice: “Uno de nuestros mayores problemas y desafíos…es conseguir permisos y licencias. Es muy demandante tratar con la burocracia ecuatoriana para obtener año tras año todo lo que necesitas para mantener tu negocio”. 

La venta de café a nivel nacional es más sencilla y rápida, dado que se eliminan muchos de los requisitos de exportación, por ejemplo la documentación, el almacenamiento y el transporte. Con el comercio directo, los tostadores pueden comprar el café directamente de las fincas cafetaleras, y su dinero va directamente a los productores y a sus comunidades. 

Comprar café de esta manera significa que los tostadores se benefician al poder ofrecer a los clientes café trazable y de temporada, lo cual significa que se puede comercializar mejor. También, podrán visitar a los productores con mayor facilidad, ya que las fincas locales son de más fácil acceso y requieren menos tiempo de viaje. Los productores también se beneficiarán de la perspectiva de los tostadores sobre lo que los clientes quieren o necesitan, y gracias a ello pueden cultivar y procesar su café con especificaciones más exactas.

5. Ayuda a Los Productores a Retener Más Dinero 

Cuando el café se vende internacionalmente, varios intermediarios participan del proceso hasta el momento en que el cliente recibe el producto final, y cada persona involucrada recibirá una parte de la ganancia. 

La venta de café a nivel local implica menos intermediarios. Si un productor invierte en una tostaduría, podría vender directamente al consumidor final. Fomentar este tipo de relación directa puede ayudar a los consumidores a encaminar a los productores en dirección hacia sus preferencias, mientras que se les educa sobre el potencial que el café local tiene para ofrecer. 

Dimitri Slukin, propietario de La Tostaderia, una tienda de café de especialidad y tostaduría en San Juan del Sur, Nicaragua. También es propietario de !Fest Coffee Mission, un importador ucraniano de café verde. Al comprar y tostar café nicaragüense y venderlo al mercado nacional, entiende cómo las preferencias de café existentes pueden diferir del café que un país tiene para ofrecer, y cómo exponer a este público a los cafés locales puede aumentar la demanda.

También, dice que mientras que los consumidores de café en el país normalmente prefieren bebidas sobretostadas y con siropes, su tienda de café y tostaduría se ha centrado en ofrecer opciones clásicas y modernas sin siropes, utilizando granos de café de grado especial con tuestes suaves. Añade: “Más y más residentes dicen que no pueden vivir sin nuestro café… [y] los restaurantes, hoteles o tiendas de café están comprando nuestro café tostado para su uso personal o en sus negocios. Ahora tenemos muchos admiradores del café de proceso natural, y ya no quieren comprar o tomar café lavado”.

Un surtido de granos de café colombiano en exhibición. Crédito: Henry Wilson

Iniciativas Exitosas de Los Países Productores 

Los países que actualmente se esfuerzan por aumentar su consumo tienen muchos ejemplos para modelar sus esfuerzos. Uno de los más exitosos es el caso de Brasil, y los esfuerzos realizados por la Associação Brasileira da Indústria de Café, o ABIC. Fundada en 1973, esta organización fue creada para representar a las industrias del tueste y molienda del país, abordar las bajas tasas de consumo y mejorar la calidad del café y la productividad de los caficultores.

Aunque emprendieron muchas iniciativas a lo largo de los años, dos de sus esfuerzos que ayudaron a aumentar el consumo local fueron el Programa de Control de la Pureza del Café y el Programa de Calidad del Café. El primero introdujo el Sello de Pureza a los productos de café en el mercado, para asegurar a los clientes que un producto de café fuera de alta calidad. El segundo fue creado para clasificar un producto de café como Extra Fuerte, Tradicional, Superior o Gourmet, y asegurar que la compañía productora siguiera las buenas prácticas de manufactura. 

Históricamente, el café consumido por los brasileños era lo que no clasificaba para la exportación, causando que muchos consumieran café de baja calidad. Los esfuerzos realizados por la ABIC ayudaron a reconocer el café de calidad en el mercado local, y a orientar las preferencias de los consumidores hacia opciones de mayor calidad.

En otros países productores, las medidas para aumentar el consumo destacando la calidad del café local han sido eventos centrados en la comercialización del café local como parte esencial de un estilo de vida moderno y divertido. En 2019 se llevó a cabo Cafés de Colombia Expo, un evento destinado a desarrollar la cultura del café en la capital del país, la ciudad de Bogotá, educando a los jóvenes consumidores para que reconozcan la calidad del café, cómo se produce y las diferencias regionales. 

En 2019, Guatemala también organizó La Cosecha, un evento destinado a aumentar el consumo local, que se celebró conjuntamente con la asociación cafetera del país, la Asociación Nacional del Café (Anacafé), así como con la Industria Licorera de Guatemala y Ron Zacapa, un productor local de ron. 

El objetivo de este evento era destacar el café especial a nivel del consumidor y promover el café guatemalteco como un producto turístico sostenible, así como mostrar su producción, celebrar la temporada de cosecha y comercializar el café local como de clase mundial. Se invitó a los asistentes a visitar las fincas productoras de café de Guatemala para ver de primera mano cómo se procesaba el café. Para promover aún más el evento se crearon cócteles hechos con café de especialidad guatemalteco, además de un café de filtro llamado El Ritual del Café.

Un cappuccino recién preparado, listo para consumir. Crédito: Miguel Regalado

Con el número de consumidores de café en todo el mundo en aumento, concentrar los esfuerzos en incrementar el consumo local repercutirá en muchos actores de la cadena de suministro del café. 

Cuando los productores se benefician, esto no solo repercute en sus fincas, sino también en algunas de las personas que trabajan con ellas, lo cual crea beneficios duraderos para la comunidad en general. 

La segunda parte de este artículo se centrará en los obstáculos que existen y que deben superarse para aumentar el consumo de café en los países productores. 

¿Disfrutaste este artículo? Entonces lee ¿Qué Puede la Cata Revelar a Los Productores Sobre su Café

Escrito por Janice Kanniah. Foto Principal: Dos productores disfrutan de una taza de café. Crédito de la foto principal: Alejandra M. Hernández

Traducido por Tati Calderón. Traducción editada por María José Parra.

PDG Español

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The post La Importancia Del Aumento Del Consumo en Los Países Productores appeared first on Perfect Daily Grind.

La Importancia Del Aumento Del Consumo en Los Países Productores published first on https://espressoexpertweb.weebly.com/

[nomchecklist]

Getting our #tacotuesday on at @la_tostaderia with the sampler platter (the gringos taco, #octopus taco, #friedshrimp taco, fried #fishtaco, and the fish and shrimp #ceviche 🐟 🦐 ) and the patrona #burger (with shrimp and #oaxacacheese). #latostaderia #tuesdayvibe #venice #abbotkinney #laliving #nomchecklist #food #foodporn #foodie #yesplease (at La Tostaderia)

[chaletnz]

San Juan del Sur: Smoothie bowl at Cafe Maderas, climb up to the Christ statue, beach walk, flat white at La Tostaderia.

[ksleahy]

Added some heat to the ceviche #soloaventuras (at La Tostaderia)

[centaurd]

Chef making our #patronaburger 🦐 (at La Tostaderia)

[silentshapes]

at La Tostaderia

[trentvanegas]

OMG! My current gig has its amazing benefits 😍 #seafoodcocktail 🐙🐠🦀🐚 #grandcentralmarket (at La Tostaderia)

[cliftonsteen]

The Importance of Growing Consumption in Producing Countries

Countries like Brazil, Colombia, and Guatemala are known for producing quality specialty coffees, sustaining local industries that employ millions and contributing to the economy.

Despite this, coffee consumption in many producing countries isn’t as high as it could be. Increased internal consumption brings with it significant benefits, including increased product demand, fewer hurdles for producers, and more opportunities for producers to maximise income.

Here’s why increasing consumption in producing countries is important, and what some countries have been doing to encourage it.

You may also like The Emerging Specialty Coffee Origins to Pay Attention To

A Colombian producer examines coffee beans as it dries in the sun. Credit: Angie Molina

Why It Matters

Increasing the amount of coffee consumed internally is important for producing countries as it has the following benefits for producers – and in turn, the coffee industry.

1. It Increases Overall Demand 

Generally, increased consumption leads to higher demand. If supply remains equal, this could help producers fetch better prices for their coffee – and as local demand increases, so should the value and price of the coffee being sold. Higher earnings can help producers access financing, and improve their lives, farms, and coffee quality.

Brazil is a producing country that’s successfully managed to increase internal consumption, making it the world’s largest producer and second-largest consumer. Domestic consumption is set to exceed 22 million roast and ground coffee bags, and over a million soluble coffee bags. By cultivating long term demand, they’ve ensured that producers are cushioned from external market forces.

Increased local consumption could also result in local prices exceeding international market prices. Yen Green is the Owner of Disappearing Brew Bar in Phnom Penh, Indonesia, and says that in middle income Southeast Asian countries, rising demand means that roasters and cafés can afford to pay farmers prices that are higher than what the international market offers. He says, “In my experience, the international market is very price sensitive apart from a few select farms and regions, and it’s not difficult for the local market to beat those prices.”

Coffee beans are examined on a conveyor belt. Credit: 575cafe

2. More Control Over Currency Fluctuations

Usually, producers have to negotiate coffee sales based on the international C market price, which has little to do with the expense of producing it. This international price is set in US dollars and often fluctuates, which means that producers often have to sell their coffee for prices that barely cover their costs.

The coffee market is known for being volatile, unpredictable and unstable, which isn’t beneficial for producers who need to meet their costs of living. Fixing prices with local suppliers in their local currency can help producers reduce risk, and make it easier for them to plan and manage their processes and infrastructure. It also means that when their nation’s currency appreciates, producers won’t be trapped into a fixed price in a foreign currency, if they have committed to a futures contract.

3. Less Competition With Other Origins

If the C market experiences a crisis and prices plummet, steady internal consumption should mean that there will always be a buyer ready and waiting to purchase the coffee. When demand comes from domestic consumers or roasters, producers can focus on supplying coffee to a local market. 

This could lead to long term sales relationships being formed, giving producers a guaranteed monthly income that isn’t dependent on what’s taking place in the C market. 

It can also help engage customers and cultivate loyalty and pride in locally produced coffee, which could help ensure future demand. Veruschka Stevens co-owns Elevate Coffee, a specialty roastery and café she opened with her husband in 2018 in Cochabamba, Bolivia. She says, “[Bolivians] LOVE Bolivian specialty coffee… People are deeply curious and loyal. They are thirsting so much for knowledge… We rely on an ever-growing base of return (and very loyal) customers that keeps expanding by the day… It’s an awesome feeling to make people feel proud of their own country.” 

Bags of green coffee beans await transportation. Credit: Ana Valencia

4. It Eases Some Logistical Barriers

Selling coffee to an international market means that producers need to meet several licensing and legal requirements. Direct exportation also requires large amounts of documentation and payments that must be made to various authorities. A failure to secure insurance or a single signature on a form could mean your coffee doesn’t get sold. 

Daniel Ochoa is the Manager of El Cafecito, a coffee shop in Quito, Ecuador. He’s also a coffee grower and has experienced the challenges that can accompany coffee exportation firsthand. He says, “One of our biggest issues and challenges… is getting permission and licenses. Dealing with Ecuadorian bureaucracy to obtain all you need, year after year, to run your business is very demanding”. 

Selling coffee domestically is simpler and faster, eliminating many of the exportation requirements for documentation, storage, and transportation. With direct trade, roasters can purchase coffee directly from producer’s farms, with their money going directly to producers and their communities. 

Buying coffee this way means that roasters benefit from being able to offer customers coffee that is traceable and seasonal, which means it can be marketed better. They will also be able to visit producers more easily, as local farms are easier to access and require less travel time. Producers will also benefit from roaster’s insights into what customers want or need, which means that they can grow and process their coffee to more exact specifications.

5. It Helps Producers Retain More Money 

When coffee is sold internationally, various intermediaries are involved until the moment the customer receives the final product – and each person involved will take a cut of the profit. 

Selling coffee locally will involve fewer intermediaries. If a producer invests in a roastery, they could sell directly to the end consumer. Fostering this kind of direct relationship can help consumers steer producers in the direction of what customers want, while at the same time educating customers on the potential that local coffee has to offer. 

Dimitri Slukin is the Owner of La Tostaderia, a specialty coffee shop and roastery in San Juan del Sur, Nicaragua. He also owns !Fest Coffee Mission, a Ukrainian green bean importer. By purchasing and roasting coffee from Nicaragua and selling it to the domestic market, he understands how existing coffee preferences might differ from the coffee a country has to offer, and how exposing this audience to local coffees can increase demand.

He says that while the country’s coffee consumers typically prefer overroasted and syrupy drinks, his coffee shop and roastery has focused on offering classic, modern options without syrups and using light-roasted specialty beans. He adds, “More and more local people say that they can’t live without our coffee… [and] restaurants/hotels/coffee shops are buying our roasted coffee for their personal use or business. We have a lot of fans of natural processing now, and they don’t want to buy or drink washed coffees anymore.”

An assortment of Colombian coffee beans on display. Credit: Henry Wilson

Successful Initiatives by Producing Countries 

Countries currently struggling to increase their consumption have plenty of examples to model their efforts on. One of the most successful is that of Brazil, and the efforts made by Associação Brasileira da Indústria de Café, or ABIC. Founded in 1973, this organisation was created to represent the country’s roasting and grinding industries, address low consumption rates, and improve coffee quality and producer productivity.

While they undertook many initiatives over the years, two of their efforts that helped increase local consumption were the Coffee Purity Control Program and Coffee Quality Program. The first introduced a Seal of Purity to coffee products on the market, to assure customers that a coffee product was high quality. The second was created to classify a coffee product as either Extra Strong, Traditional, Superior, or Gourmet, and ensure that the company producing it followed good manufacturing practices. 

Historically, the coffee consumed by Brazilians was whatever wasn’t good enough to be exported, resulting in low quality coffee being consumed by many. The efforts made ABIC helped to address recognition of quality coffee on the local market, and steer consumer preferences towards higher-quality options.

In other producing countries, measures to increase consumption by highlighting the quality of local coffee have taken the form of events – focused on marketing local coffee as an essential part of a modern and fun lifestyle. In 2019, Cafés de Colombia Expo took place, which was an event aimed at developing a coffee culture in the country’s capital of 

Bogotá, by educating young consumers to recognise quality coffee, how it’s produced, and regional differences. 

Guatemala also hosted an event aimed at increasing local consumption in 2019, called La Cosecha, which was held in conjunction with the country’s coffee association Asociación Nacional del Café (Anacafé), as well as Guatemala’s Liquor Industry, and Ron Zacapa, a local rum producer. 

This event aimed to highlight specialty coffee on the consumer’s level and promote Guatemalan coffee as a sustainable tourist product, as well as showcase its production, celebrate the harvest season, and market local coffee as world-class.  Guests in attendance were invited to visit Guatemalan coffee-producing farms to see firsthand how coffee was processed. To further promote the event cocktails made with Guatemalan specialty coffee were created, in addition to a filter coffee called El Ritual del Café.

 A freshly brewed cappuccino, ready for consumption. Credit: Miguel Regalado

With the number of coffee consumers around the world set to rise, focusing efforts on increasing local consumption will impact many players in the coffee supply chain. 

When producers benefit, this will not only impact their farms but also some of the people who work with them – creating lasting benefits for the community at large. 

Part Two of this article will focus on the barriers that exist that need to be overcome to increase coffee consumption in producing countries. 

Enjoyed this? Then Read What Cupping Can Tell Producers About Their Coffee

Written by Janice Kanniah. Featured photo caption: Two producers enjoy a cup of coffee. Featured photo credit: Alejandra M. Hernández

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The post The Importance of Growing Consumption in Producing Countries appeared first on Perfect Daily Grind.

The Importance of Growing Consumption in Producing Countries published first on https://espressoexpertweb.weebly.com/

[tallguycm]

Shrimp ceviche • cucumber • parsley • red onions • celery • cilantro • lime juice • sea salt . . . #eeeeeats #infatuationla #dinela #losangeles #lafoodie #laeats #tryitordiet #eater #eaterla #zagat #zagatla #foodie #foodiegram #instafood #foodbeast #buzzfeast #buzzfeedfood #huffposttaste #forkyeah #foodandwine #foodporn #foodgasm #onthetable #lovefood #foodpic #food #grandcentralmarket #dtla (at La Tostaderia)