#tiktok influencer database
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vegetablegardens454 · 4 months ago
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Building a TikTok Influencer Database: A Comprehensive Guide
In the digital age, TikTok has emerged as a powerhouse for content creation and influencer marketing. With its vast array of creators spanning various niches, businesses and marketers are increasingly focusing on building robust databases of TikTok influencers to leverage for brand collaborations and campaigns. This article provides a step-by-step guide on how to create an effective TikTok influencer database.
Why Build a TikTok Influencer Database?
Targeted Marketing: A well-curated database allows you to identify influencers who align with your brand’s target audience, leading to more effective campaigns.
Efficiency: Streamline your influencer outreach process by having a centralized repository of potential partners.
Performance Tracking: Monitor and analyze influencer performance over time to refine your marketing strategies.
Step 1: Define Your Objectives
Before diving into the creation of your database, outline your goals. Are you looking for influencers in a specific niche, geographic location, or demographic? Your objectives will guide the criteria for your database.
Step 2: Identify Key Metrics
Determine the metrics that are important for your influencer selection. Common metrics include:
Follower Count: Indicates the influencer’s reach.
Engagement Rate: Measures the level of interaction (likes, comments, shares) relative to the number of followers.
Content Quality: Assesses the production value and relevance of the influencer’s content.
Audience Demographics: Includes age, gender, location, and interests of the influencer’s audience.
Step 3: Use Influencer Discovery Tools
Leverage influencer discovery and analytics tools to streamline the process of finding potential influencers. Popular tools include:
Upfluence: Offers comprehensive influencer search and campaign management features.
HypeAuditor: Provides detailed analytics on influencer authenticity and audience quality.
Traackr: Focuses on influencer relationship management and performance tracking.
Step 4: Collect Influencer Data
Gather essential information about each influencer, including:
Name and Handle: The influencer’s real name and TikTok handle.
Bio: A brief description of their niche and expertise.
Follower Count: The number of followers they have.
Engagement Rate: Average likes, comments, and shares per post.
Content Themes: Types of content they create (e.g., fashion, fitness, comedy).
Contact Information: Email address or other contact details for outreach.
Previous Collaborations: Notable brand partnerships and campaign outcomes.
Step 5: Organize the Data
Create a structured format for your database. Consider using:
Spreadsheets: Simple and customizable; ideal for small to medium-sized databases.
CRM Systems: Suitable for larger databases and ongoing relationship management.
Database Software: For more complex needs, tools like Airtable or Notion can offer advanced functionalities.
Step 6: Maintain and Update the Database
An influencer’s relevance can change quickly. Regularly update your database to:
Remove Inactive Influencers: Remove those who have become inactive or no longer fit your criteria.
Add New Influencers: Continuously seek out new talent to keep your database fresh.
Track Performance: Monitor the success of previous collaborations and adjust your database based on performance insights.
Step 7: Ensure Compliance and Privacy
Be mindful of privacy regulations when handling influencer data. Ensure compliance with:
GDPR: For European influencers, ensure that you handle data according to GDPR guidelines.
CCPA: For California-based influencers, adhere to CCPA regulations. TikTok influencer database
Conclusion
Building a TikTok influencer database is a strategic investment that can significantly enhance your marketing efforts. By following these steps, you can create a comprehensive and organized repository of influencers that aligns with your brand’s goals and objectives. As the digital landscape continues to evolve, staying informed and adaptable will ensure that your influencer marketing strategy remains effective and impactful.
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influencerdatabase · 1 year ago
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The Future of Influencer Marketing: Trends to Watch
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Introduction
In the dynamic world of marketing, influencer marketing has emerged as a powerful strategy that connects brands with their target audience through influential individuals. With the rise of social media and the increasing significance of online presence, influencer marketing has become an indispensable tool for brands to reach potential customers authentically. As we venture into the future, it's essential to identify the key trends that will shape the landscape of influencer marketing. In this blog, we will explore the exciting trends that are revolutionizing the industry and how to Find influencers is at the forefront of this evolution.
1. Micro-Influencers: The New Powerhouses
While mega-influencers have dominated the influencer marketing scene for quite some time, the focus is gradually shifting towards micro-influencers. These are individuals with a smaller but highly engaged and niche-specific following. Brands are recognizing the authenticity and trust these micro-influencers build with their audience. "Find influencers" platforms are becoming instrumental in identifying these hidden gems, allowing brands to forge authentic partnerships with influencers who genuinely align with their values and target demographics.
2. AI-Powered Influencer Discovery
The future of influencer marketing lies in the seamless integration of artificial intelligence (AI). Brands are increasingly leveraging AI algorithms to find influencers who best fit their campaign requirements. AI can analyze vast amounts of data, including user behavior, engagement metrics, and audience demographics, to identify influencers who can yield the highest ROI. Find influencers tools equipped with AI capabilities are empowering brands to make data-driven decisions and streamline the influencer discovery process.
3. Niche Platforms Gain Prominence
In the past, influencer marketing was primarily focused on major social media platforms like Instagram, YouTube, and Facebook. However, the future belongs to niche platforms where influencers cater to highly specific audiences. Platforms like TikTok, Twitch, and Clubhouse have exploded in popularity, each offering unique content experiences. To stay ahead of the curve, brands must use Find influencers platforms that include a wide range of niche influencers across various platforms.
4. Authenticity and Transparency
Audiences are becoming more discerning and value authenticity above all else. Influencer marketing campaigns that feel forced or insincere are likely to fall flat. To establish genuine connections, brands must collaborate with influencers who genuinely believe in their products or services. Find influencers tools equipped with audience sentiment analysis and engagement history can help brands gauge an influencer's authenticity and ensure that the partnership aligns with their brand values.
5. Long-Term Partnerships
The future of influencer marketing is moving away from one-off partnerships to long-term collaborations. Building sustainable relationships with influencers allows brands to establish a consistent presence in the influencer's content and reinforces the authenticity of the partnership. Find influencers platforms that track historical performance data and collaboration history aid brands in identifying influencers who have a track record of successful, long-term engagements.
6. Diversification of Content Formats
Text-based content has its place, but the future of influencer marketing revolves around diverse content formats. Video, live streams, AR filters, and interactive content are gaining traction, as they offer a more immersive and engaging experience for audiences. Brands should utilize Find influencers tools that can identify influencers proficient in multiple content formats to create impactful and innovative campaigns.
Conclusion
Influencer marketing is an ever-evolving landscape that presents boundless opportunities for brands to connect with their target audiences in meaningful ways. As we look into the future, Find influencers platforms will play a pivotal role in helping brands discover the most relevant and authentic influencers to collaborate with. Embracing the trends mentioned above, such as micro-influencers, AI-powered discovery, niche platforms, authenticity, long-term partnerships, and diverse content formats, will undoubtedly propel brands towards influencer marketing success in the years to come. So, gear up, adapt to the changes, and embark on a journey of creativity, engagement, and brand loyalty through influencer marketing.
Must read: Exploring the Future of Influencer Marketing: AI, Virtual Influencers, and Beyond
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frappegoddess · 5 months ago
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Things said in Wayne Manor (+Batcave) hourly
- "I understand your annoyed, but threatening to eat Jeremy the Turkey was not an appropriate reaction"
- "If Alfred asks me one more time about my grades, I’m making him a robot butler."
- "Say one more thing and I'll marry a green lantern, or worse, a Kent"
- "The best Robin goes first!!!"
- "Can someone tell Bruce that 'I'm busy' means 'not now' and not 'please come in with a new gadget?'"
- "Okay but you haven't died yet"
- "Can we try a new family tradition? Like, I dunno, not accidentally setting off the alarm system?"
- "I’m starting to think Bruce’s idea of a ‘fun family outing’ is just us going through his criminal database."
- "Damian you can't train Alfred the Cat to shit on Tim's Jordans"
- "I’m not saying Damian’s obsession with training is a problem, but can we not turn the living room into a martial arts dojo?"
- "B, if I have to see one more ‘motivational’ speech about justice, I’m going to start calling you my personal life coach."
- "Dick, could you please not turn the Batmobile into a TikTok prop?!"
- "The next person to steal the Batmobile is getting emailed it's insurance claims"
- "Tim stop using the bat computer to stalk influencers goddamnit"
- "The next time B decides to get creative with his Batsuits, somebody please remind him using neon green isn't a power move."
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bradleyhblog · 5 months ago
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Is Shein Shaping the Future of Fast Fashion?
Shein has made a statement in fashion with their low prices. They turn trends into overnight sensations. Fast fashion is getting faster. Young buyers rush to Shein. The brand has really grown fast. Shein now has over 100 million users worldwide. This success is fueled by social media. Influencers flaunt Shein hauls. Trends on TikTok are very fast. The brand's reach is very quick. Customers have endless choices. New items drop every day. Fashion in real-time. Shoppers feel more connected. But can this pace last?
Shein thrives on instant demand—quickly moving along with trends. Designers work on small batches. In case of style selling, they make more. This very flexible system cuts down on waste. The traditional brands face stock issues. Shein moves to the beat of the buyer. At work here are data-driven strategies. Algorithms pick the top styles really quick. This gives Shein an edge, tech-savvy and all. Consumers want what's hot now. Shein satisfies that urge real fast. Their secret? Efficiency and speed. But there is a catch.
Fast fashion raises moral questions. Shein is increasingly under scrutiny. People doubt that workers are treated well. The environment also suffers. Fast cycles mean textile waste. Still, Shein does not slow down. The company sweeps the issues under the rug. They assure practices will get better. To so many consumers, cost comes before ethics. Shein's prices are unbeatable. For many, affordability is a winner. But how long might that last? Fashion just keeps changing. Shein is leading now. But that is the uncertain future. Would they be able to continue their growth with responsibility? Only time will tell how far this model holds up.
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tumovs · 1 year ago
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"Unveiling the Unstoppable Surge of TikTok: How This Global Phenomenon is Revolutionizing Social Media, Commerce, and Beyond!"
Diving Deep into TikTok's Unstoppable Revolution: Witnessing the Phenomenon That's Reshaping Social Media, Commerce, and More - A Must-Read Journey! TikTok's meteoric rise is not only reshaping the landscape of social media, but it's also ushering in profound cross-industry effects that extend into e-commerce, digital advertising, and payments, among other areas. Let's delve into this transformative phenomenon.
Initially introduced as Douyin by ByteDance in 2016, TikTok made its global debut in 2018 and has since established a presence in 154 countries, reaching a remarkable milestone of 1 billion users faster than any other social platform.
At its core, TikTok's success is rooted in simplicity: a video-sharing app that empowers users to effortlessly create and share short videos. Its standout feature, however, lies in its algorithmic prowess, which rapidly curates videos from its expansive database based on user preferences. Unlike conventional platforms, TikTok doesn't rely on established networks for virality, allowing anyone to achieve global recognition without an extensive follower count.
Statistics underscore TikTok's influence, with users dedicating an average of over 1.5 hours to the platform, primarily comprising Generation Z (individuals born between the late 1990s and early 2000s). In the #US, TikTok has become the premier video destination, outshining its social media counterparts. The emulation of TikTok's model by industry giants such as #Meta, #YouTube, #Pinterest, and Netflix is a testament to its disruptive impact.
Expanding beyond its humorous video content, TikTok is instigating paradigm shifts in various sectors. Notably, within digital advertising, projections indicate a substantial leap in TikTok's ad revenues, soaring from $13 billion in 2022 to $44 billion by 2027. Concurrently, TikTok Douyin's revenue in China is predicted to rise from $28 billion to $76 billion. By 2027, global online video advertising is set to generate over $331 billion, with TikTok commanding 37% of these earnings, equivalent to $120 billion. In comparison, the combined presence of YouTube and Meta is estimated at 24% or $77 billion.
On the e-commerce frontier, TikTok's foray into live shops embedded within user profiles (deployed in regions like the #UK, Southeast #Asia, and the US) enables in-app purchases, potentially paving the way for live-stream shopping to become a pivotal e-commerce trend. In #China, TikTok's direct in-app sales are substantially challenging established e-commerce titans like JD and Alibaba. Douyin's strategic focus on "interest e-commerce," driven by users' passions, signifies a multidimensional approach to consumer engagement encompassing short videos, livestreams, and searches.
This seismic shift reminds us that the world is evolving rapidly, surpassing some in its velocity of change.
Join me in uncovering the seismic shifts powered by socialmedia- from reshaping social landscapes to igniting a commerce evolution. Let’s ride this wave of transformation together! Don’t miss out – hit that follow button for more captivating insights. 🚀🔥
#TikTokRevolution #StayInformed #TikTokTransforms #SocialShiftsUnveiled #CommerceEvolution #TrendingTikTok #InnovationUnleashed #rtumovs #tumovs
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goodsfox · 1 year ago
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5 different ways to promote a product
Promoting a product is an essential task for any business, whether it is a newly launched product or an established product that has already had some market share. Besides increasing brand awareness, attracting potential customers and boosting sales, advertising also can build brand loyalty, and even beat out competitors. But how to promote a product effectively? Here are 10 ways that can help reach your target audience and convince them to buy your product.
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Source: anythingprint.co.uk
01 Leverage social media posts
Social media is not only a powerful and free way to promote your product online, but also a great place to showcase other promotions, such as discounts and giveaways. You can use your company’s social media accounts to share fun and relevant information about your product with target audience. Live streaming, commenting on other people’s posts, or joining groups and forums related to your product niche are also helpful for promoting a product.
Remember, most people are not fond of watching ads on social media. Instead of directly advertising, try posting interesting, valuable, or entertaining content that will increase product recognition. Interacting with people who comment on your posts and ask you questions about your product will make you more inviting and playful. The more engagement you get, the more likely you will see growth.
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Source: Getty Images
02 Spy on your competitors’ ads
Goodsfox is a great way to monitor and analyze competitors’ ads, which allows you to find out their advertising strategies, performance, and trends. It covers 28 regions, 19 mainstream media , and 23 categories of global e-commerce ads. You can search for more than 12 million TikTok hot-selling products, 189,317 TikTok ad volume, 27,327 independent store data, and 2,251,219 independent store ad volume.
Goodsfox is also a platform to find ads inspiration. By using Goodsfox, you are enable to discover what kinds of ads are attractive and suitable for your products. Use your competitors’ ads as ads inspiration and think of how you can differentiate yourself from them and offer something better or different. Then it will greatly help you grow e-commerce business.
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Source: Goodsfox
03 Write a blog post
A blog post is a way to provide more in-depth information about your product and its benefits. You can write a blog post that showcases how your product works, how it solves a problem or how it compares to other products. It is also feasible to include Testimonials, reviews, or case studies from satisfied customers who have used your product in your blog post.
A blog post is helpful for ranking higher on search engines, as long as you use relevant keywords and optimize your content for SEO (search engine optimization). This way, more people who are searching for solutions related to your product can find your website and learn about your product.
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Source: APA Style Blog
04 Run a contest
Generating excitement and buzzing about your product are achievable by a contest. You can offer your product as a prize for people who enter by following certain rules, such as liking and sharing your post, tagging their friends, leaving a comment, or answering a question. By running a contest, it’s also possible for you to increase your social media followers, email subscribers, website traffic, or brand awareness.
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Source: Path Digital Solutions
05 Collaborate with influencers
Collaborating with influencers can help you reach a wider and more engaged audience, boost your brand awareness and sales, and generate valuable user-generated content for your product.
To collaborate with influencers, you need to find the ones who are relevant to your niche, have a high engagement rate, and can share your brand values. Using an influencer discovery tool like Modash to filter the database of 300M+ creators can be effective to do that.
When collaborating with influencers, make sure you set clear goals and KPI with them. It is also important to track and measure the results of your campaign so as to ensure the effectiveness of the collaboration.
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Source: CommBox
06 Conclusion
Advertising a product is a crucial step for any business that wants to grow and succeed. By using these five ways, you can create a comprehensive and creative advertising strategy that will showcase your product’s value, attract potential customers, and increase your sales. Remember to always keep your target audience in mind, test and measure the results of your advertising campaigns. With the right tools and methods, you can advertise your product like a pro.
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hashtagloveloses · 1 year ago
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i know that everyone is blaming gen z and alpha and calling them stupid for this, but it actually isn’t their fault:
1) google has gotten demonstrably worse, ON PURPOSE in the last few years. not just because of AI, but how it changes your searches to make more money and is almost all sponsored or SEO-gamed results, plus google and facebook’s now over a decade long dismantling of journalism of all kinds, has led to this. so people of all ages are finding it less useful and finding it hard to parse accurate answers.
2) it’s a bit of a misnomer to say they aren’t using google at all - gen z, gen alpha, and other generations are using YOUTUBE, owned by Google parent company Alphabet, more than ever before, because despite its many issues and decline, it remains accessible in most countries, unblocked on most networks, and easy to use. TikTok may still be on the rise, but YouTube remains a homepage for a lot of people in the way Google used to be.
3) They’re using Tiktok (and IG despite it not really working well) more like a search engine because the app is molding itself and PROMPTING them to. every video has the search bar at the top with a suggested search term that the app generated through scanning keywords said in the video, caption, and comments. every comment section on popular video has a feature where if a phrase or word is said a lot, it turns it into a suggested search a user can click on and go directly to from the comments. Creators are learning search-engine optimization strategy because the app is prioritizing videos for monetization that are longer and follow common SEO practices (this is to compete with YouTube - TikTok wants more long videos and streaming to make it more like YouTube, and YouTube bolstered YouTube shorts to make it more like TikTok).
4) Creators of all kinds - for fun, for education, for anything, who may have written on a blog in the past are turning to making SEO-friendly video on any of these platforms, also, because Google (and the social platforms that used to bring click traffic like Twitter and Facebook) are so broken that they can’t reach people easily (nor sustainably) that way. That goes for everyone from journalists to food bloggers. So which platform are you gonna use? Google, where your results are AI generated or sponsored garbage you can barely trust or that it’s hard to parse, or TikTok, where sure there’s some sponsored stuff but it clearly says when it is (bc legally, influencers HAVE to), and there’s a person’s face giving you advice?
It’s a similar principle to why Reddit has always been a better place for answers when searching than whatever you find on Google - you have real people (or at least the semblance of real people) giving you personal advice, that is informally peer reviewed through comments, thread replies, etc.
5) As we know, Gen Z and younger are not being taught computing skills. I’m a millennial. I was TAUGHT how to use a search engine. I was TAUGHT how to use a database. Many younger people, now even adults, were not only not taught because older generations assumed they’d just pick it up, but the platforms and devices they grew up using actively DISCOURAGE developing the skills to figure it out.
By the sheer fact that I am a millennial who grew up with a new device and platform almost every year, my brain is wired to figure out change with technology. But a lot of younger people grew up with the same platforms, now firmly entrenched, that do not want the user to leave to use google or click a link to someone’s website, because that’s less ad revenue, so they’ve created user interfaces and experiences that discourage leaving the platform, and discourage creators from leading people off of it for additional info.
Schools in a lot of countries, especially the US where they are underfunded, are leaning on tablets instead of full computers, where your only access to the internet is limited to curated app experiences, and discouraged from exploration on the wider internet because it is “bad and unsafe.” If you’re actively prevented from Googling, or never taught, or have apps that provide the info instead, why would you ever do it? How would you learn?
This is not to say that TikTok is good or perfect or the things found there are always accurate or people aren’t responsible for their own ongoing education sometimes. But we shouldn’t be surprised at any of this. It wouldn’t necessarily be a bad thing if all of this wasn’t to sell us more shit, either. But it’s always to sell us more shit - whether on Google or Tiktok.
Also this is ironic given the original post is a screenshot of a tweet from Pop Base, an engagement farm account that basically steals headlines from real outlets and takes all the engagement, not linking to any original reporting or even the source sometimes. It’s literally a part of what created this problem.
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[ID: A tweet by Popbase that reads, "Nearly half of Gen Z is using TikTok and Instagram as a search engine instead of Google, new data shows.". Below the tweet is a pic of a poorly drawn Goomba from Super Mario Bros with text below him that reads "are you out of your fucking mind".]
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muhammedfayasma · 1 day ago
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Reader - Sources and Significance
1. Kuc, K., 2016. Karol Irzykowski and Feliks Kuczkowski: (Theory of) Animation as the Cinema of Pure Movement. Animation, 11(3), pp. 284-296. Available at: https://doi-org.ezproxy.herts.ac.uk/10.1177/1746847716660685
In this article, the author introduces polish literary critic Karol Irzykowski and his theory of animation cinema which he considered to be “Cinema of pure movement”, it chronicles the development of these theories which was largely influenced by the works of polish Animator Felix kuczkowski and his principles of “synthetic visionary films”. The article lays down what Irzykowski believed to be the unique aspects of film, its similarities and differences to other art forms, how through animation can cinema be considered an art form with its insistence on movement and the freedom granted to the artist, extensive and intensive cinema and how filmmakers during the german golden age were able to use aspects of animation to transform their live action films into works of art. 
I find this source useful as it deepens my understanding of what makes animation cinema unique compared to live action cinema along with introducing me to a more experimental and raw approach to animation and cinema and the artists that occupy that space that I can learn from.
2. Ben Labidi, I., 2021. Representation and emancipation: Cinema of the oppressed. International Journal of Cultural Studies, 24(2), pp. 250-265. Available at: https://doi.org/10.1177/1367877920959338
In this article, The author explores the idea of media being a tool used to transform the social consciousness, to fight racial biases and to act as a form of resistance against colonization. Drawing on the works of palestinian critic Edward Said, his analysis of representation and its relation to colonialism, the article does a deep dive into intricacies of representation, fact checking biased media representation and the relation between emancipation and representation. It explores through examples, how palestinian filmmakers have turned to cinema to provide a more critical, human and accurate representation of life as a palestinian, borrowing principles of second and third cinema movements whose definitions are also expanded upon. 
The topic of representation is one that is very close to me as a minority myself and through the article I was able to understand how as a filmmaker I can better approach the topic, understanding the intricacies of representation and how other minority filmmakers have approached the subject. 
3. Lin, J., Swart, J. and Zeng, G., 2023. Theorising TikTok cultures: Neuro-images in the era of short videos. Media, Culture & Society, 45(8), pp. 1550-1567. Available at: https://doi.org/10.1177/01634437231202167
In this article, the author using Dutch film theorist Patricia Pister’s theory of “neuro-images”  discusses tiktok as more than just a platform, but as a cultural form that is deeply participatory, platform specific and shaped by the algorithm. It discusses how with its large database of user data, the algorithm and the users engage in an almost give and take relationship to produce personalized stories about people and the world. It likens tiktok and its “brain screen” interface to a kind of automated cinema, where everyday life is captured and augmented, arranged into categories that span multiple genres, with its own unique sense of time and unpredictability. 
The article is relevant to my practice as it helps me understand new ways in which technology affects how consumers interact with content, the new creative avenues that open in terms of storytelling and interactivity and how the technology itself influences the content. 
4. Ehrlich, N. (2019) ‘Conflicting realisms: animated documentaries in the post-truth era’, Studies in Documentary Film, 15(1), pp. 20–40. doi: 10.1080/17503280.2019.1663718.
In this article, The author explores animation's role as a contemporary documentary aesthetic and how it tackles established ideas of realism. It explores the traditional struggles of animation to be seen as real. The author analyses the role of realism and truth today in a post-truth world that values “truthiness” and explains how animation can be an effective tool in navigating this landscape. It analyses realism through the lens of two conflicting theories of “familiar” and “defamiliar” with examples highlighting both the strengths that animation brings to the representation of the real and the pitfalls that could present itself with increasing numbers of such documentaries and content. 
This article is relevant to my work as an animator and filmmaker as it tackles existing notions and biases of what animation can be and represent in terms of real, how audience's perception of truth have evolved and how this helps animators to bring forth new complex ways of representation that aim to not simply inform but go deeper.
5. Yoon, H. (2015) ‘Globalization of the animation industry: multi-scalar linkages of six animation production centers’, International Journal of Cultural Policy, 23(5), pp. 634–651. doi: 10.1080/10286632.2015.1084298.
 In this article, the author examines animation production centers around the world. Identifying them, their development over time and changes, the distribution of types of knowledge across different production centers and the kind of work that is also distributed based on that knowledge. The article also examines and finds reasons for the various cultural and economical factors that affect animation production in the identified centers, the local and global linkages and the different ways studios are attempting to push the market forward. 
This article is important to my work as a professional in the animation industry to understand the types of markets that exist for the medium, its global and local links, how the cultural and economics combine to determine the types of creative work that is practiced in the market.
6. Goudarzi, M., Jamasbi, S. M., Safoora, M. A. (2022) ‘A Semiotic Analysis of Camera Movement in Animation Works of Disney Company*’, Quarterly Review of Film and Video, 41(2), pp. 225–243. doi: 10.1080/10509208.2022.2108689.
 In this article, the author uses Charles Sanders Pierces ideas of semiotics and uses his widely used threefold classification of iconic, indexical and symbolic to examine the movement of the camera in cinema. It gives a detailed definition of sign and each of the classifications and its potential for use in cinema and particularly animation to create meaning and enrich the narrative. The author also introduces Jean-Francois Lyotard’s different types of movement in cinema and expands on it and talks about the camera movement as part of the semiotic system, the limited ways it has been explored so far as well as introducing parameters for the exploration, dividing into the threefold classification and analyzing it with examples from both live action and animation films with an semiotic analysis of how Disney uses camera movement to convey a deeper meaning and concept of their film.
This article is important to my work as a filmmaker since it helps to expand on camera movements and to use it for deeper meaning in the narrative. The case study with disney movies was particularly insightful as an animation filmmaker as it really highlights the potential of the virtual camera in use for animation for more complex storytelling. 
7. Mohd Hasri, U. H., Md Syed, M. A. and Runnel, C. (2020) ‘Transmedia storytelling in the Malaysian animation industry: embedding local culture into commercially developed products’, Atlantic Journal of Communication, 30(2), pp. 115–131. doi: 10.1080/15456870.2020.1835909.
 In this article, the author discusses how transmedia storytelling has been used to success in the Malaysian animation industry. It provides an overview of transmedia storytelling and its different characteristics, how transmedia storytelling can be developed and implemented. The article compares the development of the Japanese animation industry, considered a pioneer in transmedia storytelling to highlight the possible influences on the Malaysian animation industry. The article chronicles the development of transmedia storytelling to a mainstream practice in the Malaysian industry with examples, highlighting both government and private stakeholders influence to promote local culture,values and traditions and increase the marketability of the local product which has propelled the industry to new heights.
This article is useful for me as an animator from India, who has a sizable animation industry but one that does not deal in creative original content. It highlights how a small original creative market was able to find success by embracing its cultural roots to attach itself to the audience and how important government support can be as well.
8. Weber, I. and Zhang, Y., 2023. Adapting, modifying and applying cinematography and editing concepts and techniques to cinematic virtual reality film production. Media International Australia, 186(1), pp. 115-135. Available at: https://doi.org/10.1177/1329878X211018476
 In this article, the author explores cinematic virtual reality (CVR), touted by Lev Manovich as the inheritors of the development of cinematic technique and theory. The article analyses cinematic virtual reality as a new cinematic frontier but with the context of existing practices, components and thinking of traditional 2D filmmaking. The article identifies cinematography and editing as the two main components of innovation for cinematic reality and using the example of CVR film “calling” and the experience of the director, presents various methods in which the traditional filmmaking language can be applied in the case of cinematic virtual reality. Through an analysis of the directors process, it also suggests a methodology, the possible dangers of an unexplored technology as well as technological developments that can help new aspiring directors to aid in their own CVR work. 
9. Romanowski, M., Sheldon, Z. and Shafer, D. M. (2019) ‘Parasocial interactions and digital characters: the changing landscape of cinema and viewer/character relationships’, Atlantic Journal of Communication, 29(1), pp. 15–25. doi: 10.1080/15456870.2019.1702550.
In this article, the author attempts to understand whether parasocial interactions differ when the characters are completely CG, a hybrid or when they are played by a real human, an actor. Seen as a by-product of character creation for media entertainment, the article explores development and types of parasocial interactions, its importance to success of the media and differences to parasocial relationships. It also highlights notable CG characters that have had a lasting impact in the culture and visual effects technology. The study offers an encouraging conclusion to filmmakers regarding the believability and relatability of their characters, whether they are CG, hybrid or real actors.
this article helps to reinforce the idea that believability and ideas of realism are not impossible to achieve through the medium of animation and mix media, which is liberating for an animation filmmaker.
10. Krämer, N. C. et al. (2019) ‘I feel what they say: the effect of social media comments on viewers’ affective reactions toward elevating online videos’, Media Psychology, 24(3), pp. 332–358. doi: 10.1080/15213269.2019.1692669.
In this article, It conducts a study to understand how comments on social media, particularly youtube, affect the emotional responses to non-hedonic entertainment videos, which explore deeper conditions of being human such as acts of kindness. It also studies whether the comment or the international aspect of the comment is more important .Through a thorough analysis it comes to the conclusion that they do affect the emotional responses, with negative comments reducing the feelings of emotional elevation while positive comments enhance the impacts of videos online.
This article is important for me as a content creator and filmmaker who wants to venture into the indie scene which is largely dominated by Youtube and social media in general. To understand how the community aspect will influence how my work will be perceived and how to understand the negative trends in order to correct them. 
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