#thomasburberrymonogram

[aubeduluxe]

Styling perfection 🧡

Via @willamazing

[burberrybeauty]

[jenmonglee]

THE TASTE, THE FLAVOR, THE MANSPREAD🤤🤤🤤🤤🤤🤤🤤🤤

[jumpei-kawamura]

Shoe on a Palm：01239 “BURBERRY” Dill Logo-Print Leather Pump（SS2019） illustration by Jumpei Kawamura

[andrewgeorgiades]

Burbs #thomasburberrymonogram https://www.instagram.com/p/Bn4RbaCFui_/?utm_source=ig_tumblr_share&igshid=18yev6eya1huz

[ivaanyh]

Burberry Baby, you know I came to slay right ? Inspired by Burberry New Campaign and collection with @naomi @burberry @riccardotisci17 __________________________ #burberry #TBMonogram #tbchallenge #thomasburberrymonogram #virtualinfluencer #naomicampbell #melaninbeauty #virtualmodel #melaninpoppin #cgi #3drender (à Paris, France) https://www.instagram.com/p/CRrhuLrn1zX/?utm_medium=tumblr

[jonathanmilliondollarsmile]

#Repost @burberry with @make_repost ・・・ New blooms . A new-season iteration of our signature #TheTBbag, adorned with studs . #Burberry #ThomasBurberryMonogram https://www.instagram.com/p/B_LAU1_g7xN/?igshid=a2yirxcd1650

[14-ltd]

@burberry #InBurberry . #XieYunpeng contrasts our #ThomasBurberryMonogram stripe shirt with our #BurberryChineseNewYear 2020 collection bomber jacket - detailed with a refreshed Monogram motif celebrating the Year of the Rat . #BurberryGeneration https://www.instagram.com/p/B7J4QGeJV9j/?igshid=1xexy2wp8rgy4

[myvisuallibrary]

#Repost @burberry ・・・ The reimagined trench Spliced with blanket detailing – emblazoned with our #ThomasBurberryMonogram – the classic #BurberryTrench takes an unexpected twist. Redefined by #RiccardoTisci for the Burberry woman. . #BurberryBeige #BurberryGeneration #BurberryAutumnWinter19 https://www.instagram.com/p/B2zDT6-Fv97/?igshid=g1gvpxpxmxf

[alexandermelhuish-blog]

How Burberry successfully reinvented their brand via the use of social media

The iconic British Fashion brands latest reinvention has got heads turning using a powerful social media strategy. The past few years the brands sales were slumping so In 2018 the fashion label welcomed Riccardo Tisci as Chief Creative Officer saying goodbye to its longtime creative director-turned-CEO, Christopher Bailey.

In only several weeks, Burberry introduced a new logo, monogram, and their bi-annual fashion shows, often the highlight of London Fashion Week and known for their live performances, were drastically pared down.

With the new era of social media, Burburry thought what better way to promote the brand by weaving their heritage and contemporary character across Instagram, Twitter, Pinterest, and Youtube.

For 20 years Burberry had stayed with the same iconic logo but Tisci wanted a change bringing in famed graphic designer Peter Saville.

Burberry ensured its connection to the past by sharing brainstorming emails between Tisci and Saville to social media giving the audience reason that there is a change coming. The new logo and monogram were revealed one month before the Spring/Summer 2019 show via Instagram.

Tisci drew inspiration from a number of archive Burburry images and introduced two hashtags to promote the brand #ThomasBurberryMonogram and #BurberryHeritage on Instagram, Twitter and Pinterest included simple shots of archival items. The images were paired with minimalist captions that were in keeping with the brand’s new edgy aesthetic and strong heritage

To commemorate their new look, and draw further buzz and sales, Burberry launched limited edition products that featured the new #ThomasBurberryMonogram. Three days before the show selected products went on sale. Celebrities and influencers such as Lily James were sent items and were asked to upload photos in the products to get people talking. Adding urgency the pieces were only available to purchase via Instagram for 24 hours, tempting us all to complete impulse purchases directly within Instagram.

[hellomagmoe]

@森星 Hikari Mori : 昨晚@burberry @ riccardotisci17 #ThomasBurberryMonogram ... - [卖萌]

https://mag.moe/281507

#HikariMori, #Hikari, #Hikari_Mori, #ThomasBurberryMonogram, #森星

#@森星, #i.Love.Mag.Moe, #私房影像

@森星 Hikari Mori : 昨晚@burberry @ riccardotisci17 #ThomasBurberryMonogram ...

[nnssyd]

Cud we BE any cuter? @burberry #thomasburberrymonogram (at Burberry) https://www.instagram.com/p/Byn-aFJAFjp/?igshid=46crcwm4pexc

[davidebarbierihair]

#throwbackthursday to @burberry #TheBSeries #ThomasBurberryMonogram by @riccardotisci17 ✨✨✨ @florenceahw 💖@jamesspencerx 🔥 @tsunania 💫 #photography @lola.pani 💥🔥 #styling @gary_david_moore ⚡️ #hairbydavidebarbieri #groomingbyme @carenagency ✨✨✨ #burberry #mytshirt #riccardotisci #burberrylondon #fashion #fblogger #trench #streetstyle #fashion #grooming #hairbydavidebarbieri # (at London, United Kingdom) https://www.instagram.com/p/Bw-BjZBgpy-/?utm_source=ig_tumblr_share&igshid=1nll07dqkiebk

[andrewgeorgiades]

wonder if it comes in any other colours #thomasburberrymonogram #burberry https://www.instagram.com/p/Bn1RIS3FSF0/?utm_source=ig_tumblr_share&igshid=1g75ksaho8cb2

[tynatunis]

ViA @steffan . Burberry hosts an intimate lunch at the location of the first of Riccardo Tisci’s (@riccardotisci17 )Burberry Campaign by Nick Knight in Barcelona. #Burberry #thomasburberrymonogram #thetbag #riccardotisci #barcelona #nickknight #interiors #interiordesign https://www.instagram.com/p/BvRqaugBa-r/?utm_source=ig_tumblr_share&igshid=1hs2egrb6p7de

[jonathanmilliondollarsmile]

#Repost @burberry with @make_repost ・・・ Introducing #BurberryGinza - our new space located in the heart of Tokyo . Discover the latest collections by #RiccardoTisci, from the Spring/Summer 2020 Pre-Collection to a limited-edition #ThomasBurberryMonogram scarf – exclusive to the new store . #BurberryGeneration https://www.instagram.com/p/B5PSj3QAwqZ/?igshid=f57c2fb5iat3