#this is directed at my family members who blast youtube at the dinner table

[msdk-00]

normalize earbuds

[purplesurveys]

1188

Have you ever shared a shower or bath with someone as an adult? I did it a couple of times with a past girlfriend, but I’m honestly not a fan of it unless I’m somewhere with a serious lack of bathrooms and it’s the only choice available. I like my space when I get myself all cleaned up lol.

What kind of pizza toppings do you like?  Different kinds of cheeses do it for me, really. If I absolutely have to pick toppings, I do like bacon, bell peppers, barbecue chicken, or onions on my pizza.

When did you first take a shot of alcohol?  I have no idea, actually. Maybe 20? 21? I never noted the year down. I don’t even know the first shot I ever took...if I had to guess, it was probably tequila.

Did you babysit for money when you were in middle school? No. I babysat because I was the eldest daughter and granddaughter in an Asian household, haha.

Who is your favorite band? How long have they been?  Paramore; 17 years, have loved them for 14.

Has the last person you kissed ever been to your house? Many times. She used to be a welcome guest.

Have you ever been to a spa?  I don’t think I’ve ever entered one, no. There’s been no reason to in the past.

When talking on the phone, do you place it against your left or right ear? Right. I don’t remember ever placing it on my left, come to think of it.

What’s your favourite Lunchables meal?  Idk, I’ve never had them. American thing, I’m guessing.

Do you like Bob Marley?  I don’t hold an opinion on him; I’ve never tried listening to his music.

Have you ever eaten at Golden Corral? Nope, I don’t know what that is, either.

Do you sit and eat dinner at the same table with your family?  Yes, we have dinner together every night. We’ve been doing it since the start of the pandemic; and, with that, since my dad has had to stay at home since he can’t report to work anyway considering the situation. I imagine we’d be back to eating separately once he can report back to his job.

Are you listening to any music right now? If so, what are you listening to?  Yeah, I’m listening to Map of the Soul: 7 and UGH! just started playing. This is such a good FUCKING album it’s absolutely insane how good it is. Whatever spirit possessed BTS throughout 2019 to produce an album this unbelievable wasn’t playing.

Who was the last person to make you genuinely smile?  Hobi, since I rewatched the Run BTS segment where he called Conan O’Brien ‘Curtain.’

Is there something you want to say to someone but can’t/won’t? No.

Do you like men who have a sensitive side?  I think it’s nice when anyone has a sensitive side and isn’t ashamed to be in touch and expressive with their emotions. Doesn’t have to apply to just guys.

Have you ever tried to get someone into a certain band/artist?  I don’t do that with any of my interests because I don’t want to potentially irritate or bore someone, or to potentially face the disappointment I’d feel when they don’t end up being enthusiastic about what I’m into. I’m totally okay with my interests just being My Thing, no need to drag other people into them.

Have you ever carved you and someone else’s initials into a tree?  Nopes.

Do you like Dairy Queen?  Just some items, like their Oreo Frappe or whatever it’s called. I’m not a big fan of ice cream cakes and I’ve never really explored their Blizzards.

Is there anyone you know with an amazing personal success story?  Andi.

Is there a song in a different language that you can sing? Well Filipino is my first language rather than English, so yes.

How do you feel about bands that use pyrotechnics in live concerts?  I’ve never experienced this other than One Direction using fireworks at the end of their concert here (and they weren’t launched from the stage either, but somewhere backstage), so I don’t really know what to feel about this other than they should just make sure they’re following safety protocols and standards to avoid mishaps.

Ever fallen down a hole?  I don’t think so.

Do you like bananas?  Not so much, but I don’t passionately hate it as much as I do other fruits. I do like some dishes that incorporate banana, like banana bread and banoffee pie. Recently I discovered Korean banana milk and it ended up tasting pretty good!

How long do you normally spend in the shower? Not even 10 minutes, usually. I've never understood how people can take such long showers. < Yeah, pretty much on the same page. The only times I take a while is if I feel like shaving, but otherwise I shower quickly. Maybe around 4–7 minutes at most.

Have you ever been a featured member on any website?  I don’t think that ever happened, at least when having featured members was still a thing.

Have you ever had any weird pets?  Nope.

Are you currently talking to/texting/instant messaging anyone?  I am not. Though I know I have unread messages from Andi...I just don’t feel like checking them right now.

Have you ever experienced insomnia?  Only when I was a teenager. It’s been a while since I’ve faced any trouble in trying to fall asleep.

Do you like egg nog? I’ve never had a chance to try it but it sounds delicious, and I would definitely take a sip the first opportunity I get.

Would you ever wear Converse with a prom/formal dress?  I don’t see why I would have to but if it’s just for funsies, it sounds pretty harmless so yeah, I would.

Do you prefer hot chocolate with or without marshmallows?  Withoooooooooout. I’ve never understood marshmallows.

How many different people of the opposite sex have you cried over?  In a romantic sense, none. But I’ve cried for other reasons, like when I mourned over my grandpa and Nacho.

Would you rather be a surgeon or mortician?  Surgeon, since there’s a tiny part in me that had always wanted to take up med school.

Would rather be a musician or a painter? Painter, if anything. I’m not creative by any means, but I feel like I’d enjoy a lot more freedom with painting.

Would you rather write your own book or make your own movie? [continued from last night] Write my own book I suppose, but I could only work with non-fiction. I’d embarass myself if I had to write something not based off of real life.

At home, do you have a trampoline? No. But this reminds me of when we’d go to Rita’s place to have meetings whenever we couldn’t hold them in school. She’s the richest one out of all of us, lives in a very old money village, big-ass house, big-ass kitchen, big-ass receiving areas (plural)...and they also have a nice trampoline in their big-ass yard. We always used to horse around in there as soon as we were done with our meetings.

When you are about to go to bed, do you put on some sort of noise?  I used to put on a YouTube video that would entertain me enough to feel relaxed and eventually sleepy, but I haven’t done that in the last few weeks. These days I usually look for a fanfic to get absorbed in, then I read until my eyes start feeling heavy.

What is your favorite Christmas movie?  Love Actually or It’s A Wonderful Life.

And what about your favorite Christmas song?  It’s Beginning to Look A Lot Like Christmas makes me feel festive and fuzzy.

What is your ultimate favorite stocking stuffer?  My family doesn’t really keep up with this tradition. I remember how our grandparents would fix up stockings for us when we were much younger, but they were usually filled with candy. 

After Halloween, do you sort out all of your candy into little piles?  I never collected candy for Halloween.

When you listen to music with headphones, do you keep the volume low enough to hear surrounding noise faintly, or do you blast it?  Depends. The rare times I’m working and do feel like putting headphones on, the volume has to be just decent enough so I can still focus. If I’m not doing anything else or at least doing something that doesn’t involve too much ~brain activity~, I like my music very loud.

What did you have for breakfast this morning?  It doesn’t really count as breakfast but I’m currently finishing off the remaining two pieces of McNuggets I got last night. 10 pieces is apparently too many for my appetite, haha.

What’s the largest animal you’ve ever had as a pet?  Cooper has probably been the biggest and heaviest so far.

Do you own any kind of helmet?  We have a bike helmet here at home, but it’s not exclusively mine.

Out of everything currently in your refrigerator, what food or drink is your favorite?  I don’t memorize the fridge so I can’t tell you my favorite food that’s currently in it; as for drink, I just stick to cold water.

What’s the worst injury you’ve ever had?  Sprained ankle after I tripped at one of the parking lots in school.

Do you like the taste of cough syrup?  I’ve never had it.

What is something you like to have conversations about?  People with experiences vastly different from mine, because it lets me explore different perspectives. It’s why I always look forward to family reunions with one of my uncles - who’s a foreigner, from a very different country - since he’s able to share a lot of fun and reflective stories about his life and stuff he did in his youth, stuff I never got to experience and live through.

What all is in the trunk of your car?  The trunk used to be my trash can lmao, back when I was still driving everyday. My mom has since cleared it out since the beginning of the pandemic; I believe only a laptop bag is sitting there now.

Do you ever put fruit on your cereal? No. I don’t even eat either.

Is your heat or air conditioning currently on?  My electric fan is. I don’t turn on the aircon until the evening.

Have you ever fallen off of a horse?  Nopes.

Which do you value more, your appearance or your intelligence?  Both are important to me.

When was the last time you drove something other than a car or truck?  I don’t remember. I’ve only ever driven cars.

Were your grandparents present when you were born?  Neither set wasn’t in any of the photos from my birth, so I don’t think so...? My maternal grandparents definitely wouldn’t have been present, since my parents had been living in Manila then.

If you drink/smoke, how often do you do these things?  I vape...pretty much all day. I’m doing it while taking this survey. As for drink, I would say 1-2 times a month. Usually after a particularly grueling shift.

What do you think of fast food?  I love it. Unabashedly. I just don’t have them a lot because I don’t find it filling and the quality is obviously lower; but I’d be lying if I said I didn’t like the way fast food tastes.

What website do you spend the most time on and why?  Google Suite, if it counts. I work 5 days a week; it’s pretty much an extension of me at this point.

What’s the most amount of time you’ve spent online? Is this usual for you?  All day. I’m always using the internet to do things. I used to be embarrassed of it, but these days I feel like having a connection is virtually an essential.

When it comes to travel, what kinds of places intrigue you most? Museums, historical sites, cultural sites, and spots where they show you how they do practices native to the place. I’ve always been about immersing myself in the cultures of the places I visit.

What is the farthest you’ve walked in one day and what made you do it?  I remember having to walk for a very very very VERY long time when we were in Bali - my family wanted to explore more of the city - and the weather wasn’t cooperative at all, so I ended up feeling super cranky. I remember also walking around a lot in Shanghai, but that was a slightly better experience since the city was incredibly lively and there were a lot of things to see and stop at; not to mention the weather was also kinda pleasant. The cold was biting but I would always rather be too cold than walk around with sweat-soaked clothes.

What is something important that’s often on your mind lately?  Our financial situation what with Covid affecting both my parents’ jobs. We get by enough for me not to worry too much, but I also hope my dad can get called back to his ship soon just so I can finally exhale with relief.

What about something unimportant, but you can’t stop thinking about it?  My workplace recently introduced this workout challenge thingy for the month of May that we’re invited to join to encourage us to get fit and healthy. I get notifications whenever someone’s able to exercise for the day and it makes me feel super pressured hahahaha. Since I don’t wanna be known as a killjoy co-worker I know I’ll have to take part in it, which I will start on later.

Do you like oatmeal? If so, what kinds of things do you like in it?  No. Back in elementary my grandma made me eat oatmeal every day for breakfast before heading to school, so I don’t ever want to have another bowl of it.

What was going on the last time you felt nostalgic?  My family and I were having a conversation during dinner last night and for some reason it eventually veered towards mine and my sister’s experiences from our first school and how we managed to get up at 5 AM everyday, have classes from 7 AM–4 PM, then get home from anywhere between 5–6 PM for 14 years straight. How tf did we do that and never complain???

How much attention do you pay to the movements of the stars and planets, and do you believe they influence anything?  None.

What is the most difficult or involved video game you’ve ever played?  While I love watching playthroughs, I am not skilled at video games at all and in most video games I’ve played I never made it past the first mission, unless I was playing a Nintendo game that’s already marketed for kids in the first place lol.

Which accent do you find most sexy, alluring or appealing?  There’s a certain British accent I find very pleasant to listen to, but since I know there are a lot of variations I’m just not sure which one it is. I guess an accurate point of reference would be Hugh Grant’s or Florence Pugh’s accent.

Which accent do you find most annoying, disturbing, or bothersome?  None of them.

Can you cry on cue? Is it any kind of useful?  Nope.

Does it take you a while to actually get jokes?  Sometimes.

Can you wear socks to bed or does it annoy you?  I don’t really like the feeling of socks, so no. I find them a bit itchy, and too tight.

Have you ever bleached your hair?  Never done it before.

Do you like jelly beans?  Erm, it would depend on the flavor, I guess. But they aren’t so much my snack of choice. The texture is a bit weird.

Do you have trouble sleeping when it’s storming?  Not at all, I feel a lot cozier when it’s raining hard.

Who was the last person you know that graduated? (high school or college)  Sofie posted her graduation photo not too long ago, so probably her.

Were you happy or sad when you found out your babysitter was coming?  I never had a babysitter because I was the babysitter.

Did you have a boyfriend in kindergarten?  No. I went to an all-girls school, so I didn’t even get to interact with a lot of boys until the middle of high school.

Did you ever read the Magic Treehouse series?  Nope.

Who was your best friend in elementary school?  Angela. I was also friends for a long time with a girl named Jaynie, with whom I actually started to reconnect ever since she found out I was now into BTS. I find it so cool; I don’t think I’ve talked to her since the 2nd grade, 15 years ago.

Did you ever watch The Land Before Time movies?  I didn’t.

Did you collect anything when you were a kid? Stickers. I'd put them on my dresser everywhere to the point it was absolutely covered. < Literally this entire answer; I don’t have any clue how my overly neat mom managed to never spank me for destroying her closet. I also liked collecting Pokemon cards and pogs even though I never knew how to use them. It just felt nice having large stacks of them lol.

Did you get an allowance?  Not until high school. My grandma (and eventually househelp, when we moved) fixed up packed lunches for me and my siblings. When my mom decided to stop having house helpers at home, that’s when she started giving us an allowance to buy recess and lunch ourselves.

Were you into American Girl dolls?  I was never into dolls in general. Since my sister and I were the only girls at home, we were surrounded by toys marketed for boys and that’s what I enjoyed playing with more.

Were you friends with your childhood neighbors?  We played with the neighborhood kids every afternoon but I wouldn’t call them friends. I was a very shy kid and I found them too rowdy for my liking, especially the boys.

What was your biggest fear when you were a kid?  Flying cockroaches. It’s still one of them.

Did you ever play the "Reader Rabbit" computer games?  I don’t think so.

Did your parents let you drink soda growing up? I’m pretty sure they would’ve allowed me to, but I just never liked the feeling of fizzy drinks so I never drank soda anyway.

What was your favorite kind of cake as a kid?  I think I liked mocha sponge cakes growing up, but that has changed now.

[raystart]

Seven Steps to Small Business Recovery

What doesn’t kill me makes me stronger. Friedrich Nietzsche

The world is a different place than it was 90 days ago. Countries traded saving lives by shutting down most of their economy. Tens of millions who had jobs are now unemployed worrying about their future. Business owners large and small are struggling to find their footing, wondering what will be the new normal when the recovery happens. For the majority of companies, the business models of the past will not return.

Hit hardest were most small business service providers. Each day as they sheltered in place watching their bank accounts dwindle, they wondered: If I can’t perform my services, what will happen to my business? The reactions ping-ponged between uncertainty, fear, panic, anger and distress. But over the last month the reaction from a growing percentage has been resolve. Resolve to leave behind elements or services in their business that no longer work in the current environment, and determination to create new ones that do.

A company that has its finger on the pulse of tens of thousands of small businesses is Honeybook. They provide the software for freelancers and small businesses to manage clients and their business – proposals, billing, contracts, payments, project tracking, etc.

Honeybook CEO Oz Alon has had a front-row seat to how their members have pivoted, providing their services in new and creative ways, and are sharing these in a special Rising Tide feature on their website. Here are a few examples:

Pivot from In-person to Online

Jill Johnson, owner of The Paint Mixer, used to offer painting parties and creative adventures in her Salt Lake City studio. She started offering paint-from-home kits and hosting private parties via Zoom for team building, social hours, and birthday parties. “Our clients are loving the experience and are very grateful. I receive emails and texts, as well as social media posts daily, and it is inspiring,” Jill says.

Regina, owner of Silly Sparkles, is a children’s entertainer offering magic/puppet shows, face painting and balloon twisting at events. Since she can’t perform in person anymore, she’s switched to virtual party packages with customized entertainment for each client. “People still have birthdays, and they still want to make them special!” Regina says. “Virtual parties are a great way to serve those clients, and they’re willing to pay for it.”

Jordan Edelson, co-founder of Chic Sketch, reimagined his events business as a virtual events business. His goal was to create a similar experience to their in-person events where guests are sketched live by their team of talented illustrators. Their team now does live sketching during virtual events over a video conferencing platform.

Melissa Rasmussen of Catering By Chef Melissa normally offers custom catering with a farm-to-table approach, but in this current business climate, she’s pivoted to offer dinner meal kits. The menu is posted on social media and on their website; customers pay their invoice online; and the meal kits are available to be picked up at their commercial kitchen or delivered for a small fee.

Florist Robin Smith of  Rhapsody in Blooms started offering virtual floral design classes. She either ships class supplies (including the flowers and a vessel) directly to participants or arranges no-contact pickups. All students have exactly the same products to work with and join a Zoom call to attend the class.

The Seven-Step Small Business Pivot Process Honeybook CEO Oz Alon observed that there was a pattern to these pivots. Regardless of the type of service they were offering or the kind of businesses they had, they took the same seven steps:

Create an MVP, Minimal Viable Product or MVS, Minimum Viable Service—Assess your current business model. What capabilities and current services do you have? Then think about what the market needs right now and how you can adjust your services to meet those needs. What is it that people will grab out of your hands? Create an MVP or MVS to start.

Alexander Osterwalder co-creator of the business model canvas, suggests a playbook of business model moves you can make:

Shelter in place as a market opportunity What new value propositions (products/services) can you offer to those stuck at home or to those who need to operate with new social distancing rules?

Resource pivots How can you use/repurpose your existing resources for new offerings?

Delivery/Distribution Channel innovation Can you move to digital/online, extending your reach and potential customers?

Opportunity to buy/acquire Are there resources (people/physical assets) that others are abandoning that you can now get?

Jill Johnson, The Paint Mixer owner, suggests taking a look at the assets you already have. “Our pivot happened pretty quickly,” she says. “I knew as soon as our surrounding counties started to mandate closure that the business would be in trouble if I didn’t try something. After a good cry (and a glass of whiskey), I met with my team to talk ideas and short-term solutions. I looked around the studio and decided to use what we had. We offer painting parties and creative adventures. With the stock in our studios I took photos of what could be a potential ‘create-at-home kit.’”

Regina, owner of Silly Sparkles, seconds working with what you have as a starting point for a Minimum Viable Service. She says before you invest money in new equipment, it’s important to be resourceful. “When you use what you have, you’ll quickly learn what works for you and what doesn’t,” she says. “For my first virtual show, I only had magic props, green fabric for a green screen and a laptop. I didn’t need to invest a lot of money in a green screen because what I had worked just fine. I did, however, need to invest in a better mic.”

2. Customer discovery— While you might have come up with a great Minimum Viable Service, it’s just a series of guesses and assumptions. The next step is to validate the problem/need with customer discovery, by asking your existing customer base if they would be interested in your new service. You can do a poll on social media or send out an email blast to get a sense, then use video conferencing to do deep dives on real interest and intent to buy. Jill says, “We did a soft rollout with our mailing list to see if there was any interest, and there was!”

3. Rapid testing—Don’t spin your wheels trying to perfect your new service. Get it in the hands of your customers as soon as you can to test product/market fit. “Don’t spend energy building it. Create one, take a photo and try it with your current list. Then, when demand is apparent, build like crazy,” Jill says.

If you want to get started testing your idea quickly, consider giving it away for free at first. “It’s easy to get overwhelmed,” Regina says. “Instead of complicating the process, just jump in and try something! Start by offering a free, live magic show to family and friends. You’ll learn so much from this test run and it will give you momentum.”

4. Refine your offering—Another key part of rapid pivoting is a fast feedback loop. Constantly ask for feedback and act on it—improve on what’s working and tweak what’s not. Jill says, “The first 6 weeks I hand-delivered every package in the neighboring areas. I would text to let [customers] know it was outside and that I would love feedback. This touch allowed direct contact with every consumer.”

While customer feedback is great, also consider getting feedback from your peers. “Once you’ve started simple and tried a test run, it’s time to learn about how to improve your process,” Regina says. “Send out a recording of your first rough performances to other performers who have already been doing virtual parties. You’ll most likely receive insightful feedback. With some minor tweaks, you can upgrade your show significantly.”

5. Market on all your channels—Share about your new offering everywhere your audience is, whether that’s your website, email list, or on social media. Jordan Edelson of Chic Sketch shares about his new business offering on Instagram, driving customers to a specific landing page to learn more. The landing page also includes a YouTube video of an actual live event to help potential clients see how the service works.

Don’t forget to keep both your offering and your messaging simple. “Make it fun, make it accessible and make it easy for your clients to buy,” Jill advises.

6. Rely on tried-and-true tools—While some parts of your business may need to be altered, others may still work just fine, including tools, processes and frameworks that help you run and scale your business. Continue to rely on these to make pivoting business easier.

7. Share with the community—If your new service works, be sure to share this knowledge with your community, whether that’s on Facebook groups or in virtual meet-ups. In case anyone else has tried something similar, you can get feedback to refine your service. If it didn’t work, sharing with your community is still valuable as you may swap stories that may inspire you to go a different direction entirely.

What doesn’t kill me makes me stronger Shelter in place is a mass extinction event for many industries. Not every business will survive. But what will emerge are businesses that diversified their offerings better positioned to withstand future volatility by providing complementary channels and offerings. And they’re opening up new ways service providers can scale to more customers.

“I think our Paint Mixer business is changed forever,” Jill Johnson says. “For the first time we now have a service that allows us to reach a national audience way beyond our local area. It will also allow us to create more classes that people can join virtually. I don’t think this is a short-term solution at all, but an entirely new direction that we have to take.”

Jordan Edelson of Chic Sketch observes, “There has been a paradigm shift in consumer behaviors, especially in their adoption and emotional acceptance of virtual video conferencing. The world changed overnight, and it has opened a door for our new service.”

Lessons Learned

The Seven-Step Small Business Pivot Process

Create an MVP or MVS, Minimum Viable Service

Do Customer Discovery

Rapidly test your idea

Refine your offering

Market on all your channels

Rely on tried-and-true tools

Share with the community

Carpe Diem – seize the day

We’re going to be holding a series of 5-day Hacking for the Recovery classes for businesses searching for the new normal at Stanford this summer. If you’re affiliated with Stanford, find out more or sign up at https://h4r.stanford.edu