#there have been many excellent posts going around about structural issues within campaign 3

[helimir]

Item #243 on the list of ‘points Bells Hells should have considered’:

Multiple gods have asked for your help specifically. You have their ear, you have their attention, and they wouldn’t be asking if they didn’t need you to listen. They have made it more than clear that they need mortal help to oppose the force that’s threatening them.

You have seen evidence of the gods as a force for good in this world. They protect it from powerful destructive forces, they grant powers of healing and resurrection, and they provide guidance and solace to so many mortal communities.

At the same time, the gods are not perfect. You have seen evidence of bad things done in their name, and you have seen them exercise unimaginable power against mortals and accept devastating collateral damage.

You also live in a world where champions of the gods have been granted great power, and could command great respect and influence across Exandria. There are many stories, if you care to look, of gods honoring the agreements they made with mortals and rewarding them for their service.

Taken together, what does this all mean?

You are in the perfect position to answer the gods’ calls and save them from this threat, leaving them in debt to you. You would be in a position to make demands of them. Insist that they withhold power from those who do evil in their name. Insist that they give mortals more freedom (if you can articulate how they’ve been limited, that is).

Or, I guess, you could throw the baby out with the bathwater and, instead of negotiating with them, let the gods decide whether to run for their lives or be eaten.

[grad701-katie-shepherd]

Formative Feedback

Negative/dumb

Note 1 Branding is cool, but a little standard – is there a way to make it pop/more contemporary? Is Bauhaus overused? Will you include all-gender toilets? The dash marketing is a good avenue!   Social media is a good outcome. Merch is cool but can you be more original? See the Gen Less tote bag/backpack.   Sketches are cool! Clear. AT lite; ooh nice logo!   Commute: it takes me 1 – 1.5 hrs to get from Glen Eden to AUT on bus/train/bus. Not too bad; faster in some ways than car. Agree need more trains, trams, or light rail etc. Investigation: excellent focus question. Have you seen the murals on the trains? Stop, look, listen by Floc etc.

Note 2 Would love a light rail. Designing and selling merch where 100% of the profits go towards the construction of the rail will not bode well with 90% of residents and would piss a lot of people off. Taxpayer dollars are already spent towards these projects and people who are hardworking will not spend their additional leftover income on this. Particularly when transport projects are always delayed, and the cost is always more than the proposed budget. Shouldn’t the t-shirts go toward a social initiative? Or something that’s giving back to the communities.  

Note 3   In a design sense, would it not be more beneficial to create a new logo/company as Auckland's transport, rather than slapping ‘Lite’ at the end”?

Note 4 So, you’re advertising an already planned council project? What part of the visuals are authentically your own? The logo and visuals of maps and trains are council property, aren’t they? BE CAREFUL WITH PLAGERISM!!!

Note 5 How are you working around the expanse of the money issue? It would close much more than people could give, and would the money end up towards the train?

Note 6 Seems to be quite similar to AT. Perhaps you could use another name with the same idea? Love the designs!  

Note 7 Auckland topography (landscape) has so many hills and dips, how would you work around this? Also, areas of land/under buildings aren’t structurally sound to move Research that for more blog posts, haha :)

Constructive Feedback

Note 1 “Stuart Hall. Talks beautifully about modernism in terms of society.”

Note 2   “Instead of Bauhaus a very European and German design style why not make decisions to incorporate NZ landscape/Maori designs/patterns to make it unique and different to the rest of the world.”

Note 3   “Paula Scher did New York train lines  - interesting and timeless designs” “Clean design and very well thought out campaign.” “helpful to have all output supporting each other”

Note 4 “Possibly make sure you identify if this is your personal campaign or a contribution towards the pre-existing light rail project”

Note 5 Could make the train more colourful.

Note 6 Really need to sell it to people.

Note 7 Essential to locate in the now – the lauding and the collective information. Selling the idea to the public on getting funded How are you asking the population to participate? What do you want to know from the audience? Have you seen the train signage for the stop and look campaign? Collaboration with artists? An idea is to bring nature into the design of the trains, showing kiwis it’s a more eco way of traveling.

Note 8   Make sure that the designs are completely different to refresh the appeal to the new train love the app idea.

Note 9   Way finding could investigate augmented reality.  

Note 10 And the film on Helvetica that shows NY subway.

Note 11 If you use “...” you need a page to reference it properly

Note 12 Check the brand and infographics of London underground.

Note 13 Check if it is not too much in terms of outcomes it is quite a lot. Have you reached out to AT? They will have lots of info to help you and permission to use their logo. The outcomes are very thought through and cover all important aspects and some fun additions like the app.

Note 14 Agreed! Taking the bus takes so long! Really like your proposed visual styleHave you contacted the team working on the lite rail? They might give you some interesting insights.

Note 15  It’s easy to say that AT-lite will be more reliable and efficient but how can you make people believe this? Maybe through experiments from the game/app”

Positive Feedback

Note 1 Good job on the thorough research. As someone who often uses public transport, I’m very interested in your project. Looking forward to the final outcome.

Note 2 Really like the Bauhaus inspiration + look of your campaign – really well thought out.

Note 3 Well thought out project; the different design artefacts will work well together. Bauhaus style will work well with the goal for the project.

Note 4 Love the imagery and motion graphics

Note 5 I really like the combination of transport to design

Note 6 I really like the logo ideas.  

Note 7 Great concept sketches. Love that you guys went in depth with what you will be creating. Allows audience to understand well. It’s smart how you’ve used a simple, clean art movement for your aesthetic.

Note 8  Love the topic, Auckland Transport sucks and needs to be improved. I liked the poster series of the trains getting closer – simple but eye catching. Very professional looking.

Note 9 “Very well thought out design outcomes, can’t wait to see them.”

Note 10 “Very creative idea :)”

Note 11 “Presentation was super clear and well laid out, great topic and choice of artefacts.”

Note 12 “Well contextualised and good research.”

Note 13 “Love the design problem. Great way to give yourselves a nice baseline for design but also has enough gaps for you to design for.”

Note 14 “Very interesting, you are idealists, and the world needs more people like you.”

Note 15 “Cody, you opened well!!”

Note 16 “Well planned presentation, all of you spoke concisely and confident.”

Note 17 “Bauhaus design I think will work very well with your topic and help all your artefacts look cohesive.”

Note 18 “Wooow, I wish public transport was faster and more reliable. Sometimes it takes me nearly 3 hours to get home from uni. Love living in Pukekohe :) Your campaign looks like it is going to be sick! All of your inspo looks cool. Can’t really think of any feedback, just make sure you don’t over commit yourself, so you are happy with your final outcomes!”

Note 19  “Love the examples of driving times from each area.Like how you had graphs as part of your research.

Note 20 Love how you included logo design development + storyboards.Love the train wrap idea!

Note 21 Like how you’re using Bauhaus as inspiration”.

Note 22 “Great research! Really supporting why you chose to undertake this project.

Note 23 “Great research. Easy to understand”

Group Reflection

As a group, we organised and discussed the different areas of feedback for which we received.

In terms of negative feedback, there were some concerns around the overused nature of Bauhaus. However, our research supports our decision for this influence given its success throughout history and within railway designs around the globe. There was a suggestion to possibly look into more Maori native patterns and relate it more to NZ culture. Currently there is a lot of Maori culture used as a differentiation point for branding and systems in New Zealand however so we feel that perhaps our researched visual approach could be more refreshing and applicable. This could still be further discussed. And/or investigated if deemed relevant at a later stage (future thinking?). There was also some additional negative feedback, which we discussed; however, this was possibly feedback coming from a place where there was a lack of understanding.

There was then also feedback around our branding and how it would sit alongside AT. There was nervousness for the possible plagiarism of their branding, confusion around whether we were a separate brand/campaign to this system etc. We have considered this in-depth and made the decision to sit as an integrated brand with AT given the credibility it would give the brand. Additionally, the system plan is already existing, and it sits with AT so to ensure that our project is feasible we are approaching it in this way. Furthermore, we also believe there may have been some miscommunication where some of our peers may have thought the logo, we presented was the existing branding for AT lite when in fact it was logo we are currently developing. “In a design sense, would it not be more beneficial to create a new logo/company as Auckland's transport, rather than slapping ‘Lite’ at the end”?

Additionally, some feedback questioned the engagement of the logo as well as how considered simply “slapping lite on the end of AT” was. However, this was a researched approach based on existing AT branding methods e.g. AT. Metro etc. Additionally, there is the presence of an icon, which was not emphasised enough in our presentation. It is currently still in development, and this will be considered. There was only a couple of negative comments around the branding however, which allowed them to be heavily overweighed by the considered positive feedback around the same things. Additionally, we take confidence in our supporting research and development for our approach still.  

Feedback also raised the concept of feasibility. It asked us to consider the infostructure around the topographical landscape of Auckland as well as how we could ensure the system is faster etc. However, this is something we originally began approaching in the early stages only to realise, based on extensive research, feedback, and discussion, to be an approach, which is not so applicable for us Graphic Designers. Hence, we are well research in taking an approach of campaigning and branding around getting people to engage with this new system. The operational nature and funding are a responsibility held by Auckland Transport. This is currently just a concept that will be developed over the coming five years.

Despite the negative/constructive feedback given above, there was still an overwhelming amount of support for our project. People recognised the need for improvement to Auckland’s transport systems, discussing with us their own negative experiences with travel within the city. They felt we were well research with a clear focus point, and many appreciated the Bauhaus influence and basis for our projects visual approach. There was a lot of enjoyment for the range of design outcomes and how they would interconnect.

Moving forward, there are some additional points of reference/interest suggested to us as bullet-pointed below:

- Paula Scher - New York train lines and their interesting and timeless design - Stuart Hall - talks beautifully about modernism in terms of society - Helvetica film that shows NY subway - Brand and infographics of London underground - Reaching out to AT and/or the team currently working on the light rail -  -  -(something we are already currently considering)  - Investigation of augmented reality for wayfinding - Train signage for the stop and look campaign - collaboration with artists like Flox

Overall, the feedback we received for our formative presentation was supportive and encouraging for us moving forward, providing us with possible points of research and design direction.

[ejsponge61]

Game of the Year 2016

Greetings! So, early in 2017, I listed off my top 10 games of the following year on YouTube. That was a long time ago, and now I’m writing out the script for my GOTY 2017 video. But as I wrote, I just realised something: Why don’t I post the text along with the original video? So, here I am, albeit nearly a year later, telling yall about my favorite games of 2016. And be on the lookout for another, more current, list in the coming weeks!

Overwatch

Besides a certain pocket monster simulator, this game is the biggest gaming phenomenon of 2016. So, considering I love first person shooters, it is fitting that it managed to suck me in as well . ever character delivers a completely different gameplay experience from the next, but every playstyle manages to be fun and valuable. Each of the characters are excellent not only from a gameplay perspective, but they were also delightful to get to know. Whether it's running around with my boy Lucio or squealing with glee when Ana gets play of the game, there was rarely a moment that this game didn't give me joy. It is more that deserving of all the praise it continues to get, and it sits confidently as my 10th favorite game of the year.

Call of Duty: Infinite Warfare

While the franchise has seen historic levels of hate this past year, I have always been a fan of the Call of Duty franchise. This year's installment was just as solid as years past, but the additions this year really spoke to me. It's single player campaign made me relate to it's characters so deeply that, once all of their fates were revealed, I found my self shedding tears. And besides an emotional story, the gameplay structure of the campaign gave me some much appreciated freedom. Add to that a zombies mode that allows me to pop heads to the tune of The G.A.P. Band and the familiar chaos of multiplayer, and you have one of my favorite installments in the series in years.

Firewatch

Games like these have historically been few and far between. As the artform matures, we are seeing more games tackle mature and complex themes like Firewatch. Besides the game having gorgeous art design and immersive UI design, the voice acting really took me by surprise. The way that Henry and Delilah's relationship develops throughout the course of the game made me feel emotions that games rarely evoke in me. While I found the ending bitter sweet, I also felt that was the point. Life doesn't always answer ever question and sometimes you have to just enjoy what is given to you. And boy did I.

Titanfall 2

Knowing that much of their team was responsible for the Modern Warfare series, I was confident that Respawn Entertainment had the talent to make a great single player campaign. And indeed did they deliver. While short, the campaign is a tightly paced compilation of increasingly awesome and innovative moments. And they aren't just visually arresting, as they add new gameplay mechanics throughout. Add to that a brilliantly simplified multiplayer with loads of depth, and you have one of the greatest shooters of 2016.

Inside

Inside is a masterclass by so many measures. It's art design, while primarily monochromatic, manages to impress within every setting and character. It's gameplay, while very simple and nearly identical to Limbo, manages to allow the player  to do increasingly impressive feats. Also, it's narrative is so minimalistic that it leaves the player with so many more questions than answers. Add one of the most, um, baffling endings that I've ever seen in a video game, and you have what I consider the best independent game of 2016.

Mafia III

I love so many games for so many reasons. But even I can recognize when I fall in love with a game that isn't perfect. Mafia III is one of those games. I love the tale of Lincoln Clay's revenge. The tale is straight forward, but it's the details around it that made me giddy. Diving deeper into Vito's backstory, listening to "The Voice" on the radio go off on one of his anti-white supremacist rants, seeing the confidence and swagger of Lincoln as he interacts with other characters. Despite issues other's had with moment-to-moment gunplay, I found it to be fun and functional. Despite issues others had with repetitive mission structure, I enjoyed it. It took the outposts from Far Cry 3-4 and made that it's core gameplay loop, which I loved. But more importantly, the fact that this game tackles issues of race so directly and effectively is a watershed moment for video game narrative. I hope that Mafia III is remembered more for it's overwhelming successes rather than it's faults.

Watch Dogs 2

Watch Dogs 2 is different from Watch Dogs in every way, and that is why I love it. Marcus Holloway is such a relatable, charismatic, and fun character that he makes nearly every action in the game more fun. Even the rest of Dedsec is endearing in each of their own way. This is also one the first open world games that made stealth and fun and viable option, as I've used my drones and hacking abilities just as much as my combat abilities. This is a world that I enjoy just walking around, taking selfies, and surfing cars in, not just because it's tone is one of absolute fun, but also because it's so much more subtle in it's darkness. Unlike other open world games, like it's predecessor and GTA V, the game doesn't hammer you over the head with the oppressiveness of it's world and characters. Instead it let's you use a drone to solve a laser puzzle while listening to DJ Quik. And that is why I love this game so much.

Ratchet and Clank

Since Size Matters way back on the PSP, I've been a fan of Ratchet and Clank. So, I was looking forward to this PS4 remaining of the original game, and it even managed to surpass my expectations. It's blend of platforming, 3rd person shooting, and ridiculous humor and weapons has been perfected here. After playing more than half a dozen games in the series, the fact that this formula still manages to deliver this much fun is impressive. Add one of the most fun platinum trophies I've earned all last year, and you have what is hopefully a fantastic new start for one of PlayStation's greatest franchises.

Uncharted 4: A Thief's End

My love for Uncharted 4 snuck up on me. I've been a fan of the franchise for years, but by the end of this game's epilogue, I realized just how much I cared about Nate, Elena, and friends. The graphical detail, performances and setpieces are all top notch and Naughty Dog continues to prove that they are the most talented developer in the industry. But besides giving Nathan Drake the most fitting of sendoffs, they also delivered a fantastic multiplayer mode. I continued to surprise myself by how much I kept coming back after each content update. And it's recently added Survival co-op is sure to take up even more of my free time. It's hard to deny how perfect of a package this game is.

DOOM

I've made it painfully obvious that I love Doom, but even I was surprised that it made the top of my list. But the more I thought about it, it made perfect sense. I love first person shooters. It's varied weapons, platforming, and abundance of collectibles was reminiscent of Ratchet and Clank. It's hilariously ridiculous tone kept me just interested enough in the world to want to keep running through demons. In addition, it's mechanics fed into each other in brilliant ways. It's frenetic combat tapped into adolescent Quake Live reflexes that I assumed were long forgotten. And it's melee finishers we're so gleefully brutal that I found myself excited to see the next one. I even adored the multiplayer, which many wrote off as a soulless addition to a stellar campaign. This all combines to make one of the greatest FPS games of the last decade, and my game of the year.

[yeskhanzadame11]

Search Engine Optimization Tips and Tricks

Everyone knows that so is the game to play nowadays. After all, it appears as though it's the simplest thing that everyone talks about anymore. But how do you pass about properly optimizing your internet site? Do you really want to spend a package deal of money for unique tools and experts?

The answer isn't any - as long as you have a little little bit of time and willingness to analyze. In this article, we're going to check some easy steps you could take that have been verified to greatly enhance the ranking of websites within search engine outcomes.

But first, I'll define so, consistent with Dictionary.Com, so that we begin at the equal page: [search engine optimization is] the technique of choosing targeted key phrases and keyword terms associated with a Web site so the website online will rank excessive when those terms are part of a Web search; abbr. SO. A right fundamental definition - you'll see in a moment, but, that search engine optimization does go above and past mere keywords.

So allow's get commenced from the floor up.

Website Structure

We'll begin on the very basis - your internet site's structure. This relates to the manner your web site is prepare, and each other component of SO builds upon this. I'll begin with the simple website/net page elements you do not want to have, and I'll additionally give an explanation for why:

>Re-directs - Re-directs refer to pages which might be blank and simply point to another web page. Many search engines run into trouble while they are trying to add re-direct pages to their databases, so this is some thing you need to live far from. Many re-direct pages aren't indexed, and in case you are using a re-direct in your homepage, there goes any chance you may have had of any part of your internet site landing in search results.

> Frames - Frames include basically two separate internet pages being displayed as one. Frames are usually used in order that, for instance, a consistent navigation menu can be displayed in a panel on the left aspect of the display, while the relaxation of the screen changes every time a hyperlink in the navigation panel is clicked. This could make a internet site appearance snazzy, however engines like google just cannot technique frames, and you'll become with the equal issues as if you attempted to apply re-directs. It is satisfactory to live faraway from frames. The precise news is that you can emulate the function of frames pretty easily, through using simple HTML - the most effective difference is that you will ought to consist of the navigation menu code on each web page, however it's far well worth doing this to have your website listed.

> Image maps - Image maps are pics that have had separate links added to them. To illustrate, suppose you have got created an photo with three areas of text on it: 'Home' 'Help' and 'Links'. By "mapping" that picture, you could create 3 separate links round each area of text, while not having to break the photo into 3 smaller photos. Image maps are commonly used for navigation menus, but here is where the problem comes in: seeps can't comply with the links in a navigation menu. (Aren't you beginning to get bored with all of the troubles those navigation menus purpose?) There is an easy paintings-around, even though, if you really want to use photograph maps - just include the hyperlinks as textual content hyperlinks someplace else on every web page that has an picture map. Search engines can be capable of follow those textual content hyperlinks and index the rest of your web page.

> Macromedia Flash - You both have a love or hate courting with Flash, but the backside line is it chokes up search engines too. If you don't must use it, please, don't. (Not handiest in your sake, but for the sake people who've gotten only a little bit uninterested in those cheesy Flash headers on every website now!)

> CGI, PP, and all that stuff - CGI, PP, and different web programming and scripting languages are very powerful and might make contributions a high-quality deal to a website's capability. But dynamic internet pages are simply one extra factor that search engines like google and yahoo can't digest. Oftentimes, there may be no getting round using scripting in a internet site, but use it sparingly, and if you're using it for the only motive of searching brilliant when HTML might do the task just nice, via all approach, transfer to HTML!

So now you have a primary information of the technology and areas to keep away from while building - or re-designing - your website. A well based internet site helps the easier "crawling" of "spiders" thru it in order that it receives a higher search engine outcomes ranking.

We'll now circulate directly to the content material of your website, an regularly-omitted component of search engine optimization.

Website Content

The content your website incorporates may be very essential. All the search engine crawling within the international won't do you any properly if the search engine "spiders" don't locate any useful content material on your web site. Oftentimes, you may not see search engine optimization packages cover your internet site's content, however that is a completely important point that I suppose ought to no longer be omitted.

Your website should include an excellent amount of relevant, explanatory content, containing your keywords (which we'll talk about in some moments) and numerous correct helping pix (we will get to the ones in a 2 as nicely).

Upon listening to that extra textual content is better, many webmasters make the mistake of adding UN-decipherable gibberish to their websites. This is also something we're going to discuss below the Keywords & META Tags phase, however for now I will say that this is a big no-no. Search engines can inform when you're seeking to fool them, and in the event that they recall your web site to have devoted a big offense, they will even completely blacklist your area from their outcomes database. So it's miles extremely critical that the content material on your internet site makes sense.

One proper concept is to encompass articles to your website. Search engines substantially choose content material that adjustments regularly, and what better way to have converting content material than to continuously put up articles in your website online. Not handiest will you be perceived as an professional to your area, you may additionally make the search engines like google and yahoo happy.

I suppose this is as some distance as I'll go together with content - a whole lot of what is going to be discussed within the subsequent segment applies right here as well, so preserve studying!

Keywords & META Tags

Keywords are yet another imperative part of your search engine optimization campaign. For starters, you need to sit down with a sheet of paper (and keep in mind your appropriate antique wondering cap!) and think about key phrases that pertain in your enterprise. (For the record, keywords may be each single phrases and phrases - just make sure they're not too lengthy!) Think of what your internet site does, and increase key phrases which you might use to explain your website and its content material. It does now not remember how many keywords you come up with, even though it is satisfactory to haven't any much less than 5 (and the much less you've got, the more focused your seek engine advertising can be).

After you've got evolved your list of key phrases, there are some things you're going to need to do with them. First, sprinkle them inside the pages of your web page. Anywhere you have got text in your internet site, consist of those key phrases. It is excellent to have as a minimum three according to page (of each one), as the search engines probably will not take note of them in any other case. Keep those recommendations in mind when putting your keywords:

> Do now not repeat a key-word time and again.

> Do not repeat a keyword again and again (or maybe just once) and make it the same color as your website's heritage.

> Do no longer consist of your keywords all together as gibberish that no ordinary human can apprehend.

The 2 element you're going to need to do is to consist of these key phrases inside the descriptive sentences you may use inside the ALT tags for the photos you have in your web site. Again, observe the guidelines in ambitious above that can be carried out to ALT tags.

Third, upload those keywords on your META tags. There are 3 elements to the META tags that you may be using: Title, Description, and Keywords. For the Title and Description META tags, observe the policies in the formidable text above - and make certain to encompass your corporation name in those  tags, if it isn't always already one in every of your keywords. For the Keywords META tag, you can go to town including your keywords, one right after the other! Separate them with a comma, and do not consist of the same keyword greater than as soon as! Doing so (in addition to violating any of the boded 'Do no longer' factors above) also can get your area name completely blacklisted.

Inbound Links

Another amazing so method that is often left out is incoming hyperlinks. Every hyperlink you've got coming into your website increases the "recognition" of your site inside the seek engine's minds. If the links come from web sites with excessive Google Page Rank rankings, that is even better (in Google's eyes, anyway - this doesn't practice to MAN, Yahoo!, and many others.).

How do you go about getting links in your website? One of the perfect approaches is to add your site to as many enterprise-related on line directories as you can find. A couple of different short and easy methods include posting advertisements at Craigslist and other free classifieds sites, and swapping your hyperlinks with comparable (competing or now not - that is as much as you!) websites.

Remember, the more inbound links you have, the better your Google Page Rank, as well as your position in the search results of Google, MAN, and the others.

Outbound Links

Did you know that outbound hyperlinks are just as critical as inbound links? Perhaps the search engines don't take care of site visitors hogs, however anything their motive, websites containing links leaving their websites consistently rank better in search engine effects than the ones that don't.

So who do you hyperlink to? Remember that you may switch hyperlinks with other associated websites and you may both gain. You also can hyperlink to complementary websites that traffic to yours may be interested in (but that do not in any way compete with you). The fundamental idea for getting each inbound and outbound links is to be aggressive, as well as innovative for your approach.

Conclusion

This is in no way an exhaustive guide. But I can not keep rambling on and on both. You need time to move carry out the obligations we've discussed here nowadays, in order that your website can be on its manner to the pinnacle of the search engine consequences.

So live tuned for in addition so articles here at [ https://searchenginemagic.org/ ] . I'll be posting greater search engine optimization techniques very soon!

Daniel J. Brie re is the CEO of Entrepreneur Host [ https://searchenginemagic.org/ ], a Web website hosting and area registration organization for Webmasters and Internet entrepreneurs.

[careergrowthblog]

Solutions and reality checks in the exclusion/inclusion debate. #pinballkids

The RSA Pinball Kids Initiative.

There has been a lot of discussion in recent weeks about exclusions from schools with a string of newspaper articles exploring the theme:

The news of rising fixed-term and permanent exclusions is covered by The Guardian here. https://www.theguardian.com/education/2018/jul/19/sharp-rise-in-pupil-exclusions-from-english-state-schools

This report describes some responses – the ‘Wild West system of exclusion is failing pupils’, say MPs. https://www.theguardian.com/education/2018/jul/25/children-abandoned-after-school-exclusions-say-mps

Tom Bennett comments here about the rise, suggesting zero-tolerance policies are not to blame: https://www.theguardian.com/commentisfree/2018/jul/26/school-exclusions-zero-tolerance-policies-disruptive-pupils.

The Guardian made a story from some high rates of exclusion from specific schools: https://www.theguardian.com/education/2018/aug/31/dozens-of-secondary-schools-exclude-at-least-20-of-pupils

This week the organisation PTE published an open letter supported by a range of school leaders, teachers and commentators  defending the exclusion process (if I was still a Head I’d have added my name). https://www.tes.com/news/curriculum-campaigners-defend-exclusions

As ever, there’s a sense of polarised camps forming on twitter, either pro-exclusion or anti-exclusion, each exasperated by the other; each claiming the moral high ground.  I’ve expressed some clear views myself – it can be an emotive issue and I don’t take too well to being preached to on inclusion by people who haven’t had to manage super complex institutions serving areas with massive social care needs and chronic deprivation and where the safety of children, teachers and the wider community is at stake every day, let alone the learning in classrooms.

However, I do also recognise that, as ever, the reality is complex, context dependent and deserves to be discussed without polemics.  I’ve been involved in two events in the last week that have modelled this approach.  The first was the launch of an excellent initiative by the RSA- a research programme looking at exclusions and provision for students at risk: The Pinball Kids.  This follows from the superb publication of RSA’s The Ideal School Exhibition written by Director Julian Astle.

I was invited to participate in the roundtable event at RSA’s HQ with 20 or so others, largely because the initiative takes its name from a blog I wrote introducing the idea of Pinball Kids: No Excuses and the Pinball Kids. It’s about students from whom sanctions-driven ‘no excuses’ approaches don’t work; students who hit the boundaries all week long despite the consequences.   I was invited to set the scene by sharing my experience as a Headteacher struggling (and not succeeding) to balance intense competing pressures: the need for schools to be safe, for teachers to feel safe and supported, for parents to have confidence that bullying is tackled – and for each individual child’s needs to be met within the limits of the resources available both in the school and in the local community.

The second event was a day of training with Tom Bennett, supporting him in delivering a follow-up ‘booster day’ for school leaders enrolled on the Tom Bennett Training programme based on ‘Creating a Culture‘, the report Tom’s independent review body produced in March 2017.   The whole day was focused on creating and maintaining a positive behaviour culture: nobody mentioned exclusions at any point in the day; it was all about what you do before you reach that point.  Most of the challenge is to give a consistent message; to create a coherent ethos that all teachers support in their actions as well as their words.  Sanctions are the backstop but the message of love, ambition and mutual respect has to be at the forefront.  Culture + System.  Inseparable. (See also this post about The Hive Switch at Turton High School. Principles over patch-ups)

Between these two events there’s a model for finding the answers:  superb training and excellent dialogue between professionals at the sharp end.

Context and Reality Checks.

One of the issues I find is that people approach the discussion from very different perspectives and I’m certain that lots of commentators don’t really understand just how challenging behaviour management can be or just how limited the options are in a given context.  Very often people confused fixed term and permanent exclusion in the discourse and, of course, there is a wide gulf between exclusions for ‘wrong colour piping on the blazer’, ‘persistent disruption to learning’ and ‘violent and intimidating behaviour’.

I have a mental model that puts students into four groups:

Student response types.

The numbers of students in these groups varies massively from school to school – often a function of social care issues rather than the crude deprivation indicator of Free School Meals or Pupil Premium -ie similar PP levels don’t equate to similar contexts; not even close.

Schools can be massively different in how students respond to systems.

In some (Easy) schools, simple rules with light tough enforcement are totally sufficient. You hardly need detentions, never mind exclusions.

In a more typical school the majority of students need and respond well to a clearly communicated and well-enforced behaviour system. Usually, in order to succeed, it’s important for everyone to know that there is a bottom line.  The Group 3 students may receive occasional fixed term exclusions – either as a straight consequence for a specific action or a last resort after an accumulation  – but this has a big impact on the all the other students too: they know that the boundaries are real and they modify their behaviour.  Schools need to attend to the needs of the majority whilst always having concern for those at the fringe.   Behaviourist approaches are highly successful for most children in the context of schools with a warm, friendly and supportive culture and clear boundaries where habits for happy coexistence and effective learning develop and are maintained.

In a tough school, the Group 3 cohort is much bigger.  Here, you might have students who not only find it a challenge to sustain the behaviours required for learning in a shared space but also sometimes present a threat to others: staff, students and themselves.  The scale of numbers means you might not have resources in school to provide secure internal provision that allows all at-risk students to be taught alongside others in appropriate groupings with the right level of safety.  If a student assaults another pupil or intimidates a teacher, or brings a knife or sell drugs, as well as giving a message about how unacceptable that is, on a purely practical level you need somewhere for them to go to create space between people prior to a repair process or a disciplinary process.    That’s not always easy if you’re dealing with several students in crisis on one day and it can massively backfire if the message given is too weak – that certain behaviours are tolerated way past the point of safety.

Mixed into this already complex situation are the 4th group, the Pinball Kids. These children have chronic issues with self-esteem, self-regulation, dealing with authority, resolving conflict….. the list goes on. Here, sanctions being given or not has little impact on their behaviour: they’re too emotional; too hardened or lack the capacity to conform to the social norms required for collective activity unless all their needs and concerns are met immediately.  Exclusions are like water off a duck’s back – they have no impact on behaviour.  Even a very tough school might only have 20 students like this – a handful in each year group – but that is enough to drain resources to zero on a daily basis.  The challenge of keeping these children in mainstream education without causing unacceptable damage to the learning or well-being of others is massive.

The Pinball Kids conversation covers what schools can do alongside what else needs to be available in a community in order for schools to succeed in their complex task.  Alternative Provision is sorely under-funded and in some areas is dire or absent.  In other areas the PRUs that exist are excellent; they are the places where the specialists needed can be found.  Permanent Exclusion leading to a PRU place does not have to be viewed as a disaster. At KS3, that’s much harder to argue – because it’s rare for children to come back.  The RSA research will explore this issue.

There are obviously other mechanisms like managed moves between schools: some schools have good networks and can move students around instead of excluding them permanently.  (Personally I think moralising about exclusions whilst doing managed moves is rather thin ice – they’re different but not that different).  However, there are contexts where the scope for adopting this approach has major limitations – either due to geography, housing,  MAT/LA structures, capacity in schools in general. I’ve dealt with several managed moves but it’s always a case of give and take.  Sadly, there are too many takers and not enough givers in this situation.  I hope this will also be something the RSA looks at.  It should be universally true that schools play a role in the safety net of provision.  I can’t bear the ‘take it or leave it’ approach that some schools project – the idea that, if you don’t like it here, you can go to the softer school down the road.  This serial kicking the can down the road is unacceptable.  All schools serve communities or at least they should and that should entail shouldering some collective responsibilities.  Shouldn’t it?

Finally, there is the problem of conflating the complex issue of school exclusions with off-rolling.  I know of a newly (forcefully) converted academy that has apparently lost over 70 students from KS4 in a year through off-rolling.  Presumably other schools in the area have had to absorb them.  It could be that this wave of hard-line enforcement will pay off – transform the school. It could also be that other approaches would have worked or that some of those 70 students are victims of gross injustice, covertly expelled without due process.  We don’t know.  My view is that it would be wrong to judge unless you knew precise circumstances case by case.  A high number could indicate the extreme scale of the challenge a school faces; it could be that, in the big schemes of things, an early wave of hard-line action is absolutely what is needed to engineer radical change so that, long-term, more children receive a better education: they feel safe, their teachers stick around, disruption and bullying no longer happen.

I’d suggest it’s wise to listen to people on the frontline rather than assuming they’re doing it wrong for their precise context – especially if they succeed in creating a great school.  That said, it might be interesting to see if school’s behaved differently if you had to provide tracked evidence of destinations for all students that leave school after Year 9 and even take responsibility for their outcomes .

So my main message is: don’t judge; talk.  Don’t project from one context to another because they’re all different. Ask yourself – how do I know for sure that I’d manage that differently?  Share ideas and do your bit in the system.  If you want to help I strongly recommend getting in touch with Laura Partridge at the RSA to share your thoughts.  (Laura.Partridge@rsa.org.uk ). They are looking for good policy recommendations informed from views across the sector.

    Solutions and reality checks in the exclusion/inclusion debate. #pinballkids published first on https://medium.com/@KDUUniversityCollege

[digitalmark18-blog]

Top 7 SEO Keyword Research Tools for Agencies by @beaupedraza

New Post has been published on https://britishdigitalmarketingnews.com/top-7-seo-keyword-research-tools-for-agencies-by-beaupedraza/

Top 7 SEO Keyword Research Tools for Agencies by @beaupedraza

So what makes a premium keyword research tool worth the investment?

Why even use one in the first place?

In short: It’s all about the collected data, time being saved, and the deeper knowledge of the vertical that can be gained by the user.

In addition to directly speeding up the discovery process, keyword research tools also grant you access to current and historic data that can turn challenging campaigns into well-planned missions.

Plus, you can discover your competitors’ content gaps across search engines.

When it comes to SEO, the difference between great data and poor data is all the difference in the world.

Having information on demand and the knowledge to strategically target relevant search terms is critical.

Many experts in our industry know how to do it by hand the old-fashioned way; and there’s nothing wrong with being able to create content around keywords that are statistically proven using the DIY approach.

However, the amount of time you will save in the long run can be worth the up-front cost of a high-quality SEO tool package.

A premium SEO keyword research tool offers invaluable benefits to agencies.

A great tool should be able to scale up as accounts and employee levels grow.

Let’s cover seven well-known keyword research tools in the SEO world and go over the benefits and features that each provides, each using a single search term for comparison.

1. Google Keyword Planner

Price: Free

Keyword Planner, Google’s classic keyword research tool, is a feature within the Google Ads ecosystem.

The big question for those doing SEO: is it still relevant in 2018?

Long considered the baseline standard for SEO keyword insights, Google loves to make it difficult to use for SEO pros with minimal PPC expertise.

Keyword Planner can show trends and data at a city, region, even for a Nielsen DMA-level area (perfect for major metropolitan areas).

When coupled with landing pages from your competitors, it’s easy to pull relevant high-volume keywords.

Google’s Keyword Planner is also one of the best fundamental tools to use when teaching those new to SEO about the landscape, especially when you have the access to active Google Ads campaign data.

One of the major criticisms voiced by the SEO community revolves around the merging of search volumes for similar keywords.

Previously, each search variation would have its own reported volume (e.g., “dog park near me” would report differently than “dog pars near me”) and the often-repeated sentiment among SEO professionals allude to a weakened level of service and general uselessness.

Considering the rising competition in the industry, and the improvements many of the bigger vendors have made in recent years, it’s easy to understand this side of the discussion.

2. Moz Keyword Explorer

Price: From $99/month for Standard to $599/month for Premium

Long held as the industry standard for SEO resources, Moz continues to update their core services, and their Keyword Explorer tool is no exception.

Pricing is for the entire suite of services, which is ideal for agency or multi-seat requirements.

Recent changes of Moz’s service offerings have been met with mixed-to-positive reviews.

While that can be said for many vendor efforts in search marketing, Moz is a company that continually tries to keep up with the trends and provide cutting edge solutions as they have for over a decade.

When you enter a term into the Moz search box, you’ll receive a combination of data segments.

Keyword Overview looks at the entered term on its own and addresses expected searches per month, the difficulty of competing against Page 1 results for the same term, a rough estimate of organic click-through opportunities (versus paid ads and non-organic positions on the search engine results page), and the perceived priority that the user should assign to optimization for this term, where the higher the score, the higher the demand and a lowered level of competition.

For what it does well, there are a few issues with Moz’s tool.

For one, it tends to rank among the lowest in the volume of keyword suggestions provided, with roughly 1,000 results delivered per seed term.

Moz also provides the same granularity of search volume data that Google’s Keyword Planner provides, providing estimated ranges rather than concrete numbers.

It can also be argued that since seasonality and demand are an important factor when it comes to volume per month, that a lack of granularity shouldn’t be held against them, but rather, be seen as a barometer of expectations rather than a predictive service.

Moz updates their U.S. database frequently across 40 million+ Google search engine results pages and cycle upwards of 15 million keywords on a monthly basis, allowing for them to keep up with changes in the landscape and how people search.

Moz’s Keyword Explorer provides a user-friendly aesthetic that allows agencies to quickly identify opportunity, track performance, assess competitive threats, and drill down into the page-level details for head and niche terms.

3. SEMrush

Price: From $99/month for Pro to $399/month for Business (Free for first 10 uses)

SEMrush has a well-earned reputation as one of the best search engine optimization tools in the marketplace.

This tool suite provides paid and organic keyword data, along with competitor information, and does it well.

SEMrush excels at many things, but we’re here to focus on keyword research for organic search.

When you enter a search term, SEMrush can provide hundreds of thousands of keyword suggestions (among the major players in the industry, only Ahrefs can boast about delivering more).

When you enter a search term into the box, you’re presented with a number of panels that may seem a bit daunting at first.

By drilling into the organic competitors section, you’ll begin to understand why their platform is ideal for competitive keyword gaps, as it will show other in-kind and general domains that occupy the search landscape.

Being able to cross-check seed and long-tail keyword data with what your competitors are ranking for is a major reason why many search industry veterans use SEMrush.

SEMrush will also cover terms it believes are semantically-relevant for the initial query at both a phrase and relational keyword level.

Often, this data will require a bit of filtering, but this is doable within Keyword Analytics, as is the ability to determine the type of SERP features that a term ranks for across your site or the competition, thanks to a Position Tracking option.

This feature also outlines potential outcomes for Page 1 rankings based on competition, difficulty, and can also handle multiple-location campaign tracking at the city and hyperlocal level, making SEMrush a powerful service.

For agencies that wish to collaborate across internal teams and believe SEO and PPC work best when they work together, SEMrush also has you covered.

PPC data is also provided for a keyword, which is critical for high-competition, high-cost conquesting campaigns.

SEMrush provides considerable data related to organic search results, but its historic information on ad history and other paid search metrics vital for deeper collaboration within an agency or in-house work can’t be beaten.

4. Ahrefs Keywords Explorer

Price: From $99/month for Lite to $999/month for Agency

Disclosure: The author is a subscribed user of Ahrefs and is not being compensated for his review.

Ahrefs Keywords Explorer is a powerful, all-purpose SEO tool which provides an expansive database that is updated monthly.

Ahrefs’ keyword generator provides more results than any other tool in the marketplace, and they provide full transparency about how their metrics and database operate.

When a keyword is identified in Keywords Explorer, Ahrefs takes you to the screen below, where the amount of options provided can feel overwhelming at first.

Ahrefs has many strengths outside of keyword research, but the data they provide when a term is entered is outstanding.

Keyword Explorer provides multiple levels of data along with terms broke out in parent/child topic format, making it easy to pinpoint intent and fine-tune terms which apply and those which overlap.

They break down terms by search volume, click data (which can be toggled given that many informational queries receive high search volume but low clicks), and a difficulty rating system.

For topic-related key terms that appear when a keyword or keywords are added, you’re presented with a number of data points.

This includes the term’s placement ranking on SERP, along with the type of SERP result, the estimated difficulty of reaching first-page rankings, along with a drop-down SERP snapshot which pulls in the result for the user, all on-demand.

Tracking can be done at the city level and by language.

One of the downsides of Ahrefs is its price.

While the tool is powerful, it can be a challenge to scale for smaller agencies who would rather have many seats for users and client accounts.

Ahrefs offers options outside of their normal pricing structure via a “Contact Us” link.

But if you’re OK with a single login and fine with being booted when another user needs to do research, Ahrefs is a well-rounded solution for any digital marketing agency.

5. BrightEdge Data Cube

Price: Varies

Disclosure: The author is a subscriber of BrightEdge services and is not being compensated for his review.

Of all the tools being covered here, BrightEdge is likely the one that sticks out the most.

Whereas other options are either free or can be manually integrated on a monthly level and by anyone with a mouse and keyboard, BrightEdge is a platform that handles client reporting, domain management, integration across Google and Adobe analytics, as well as social media integrations and analysis.

BrightEdge is also the one that doesn’t allow for manual submission of tracked domains – to do that, you’ll need to speak to your client rep.

Often compared in discussions with fellow SaaS vendor Conductor, BrightEdge offers a robust keyword research tool known as Data Cube, which provides historic data on a monthly level for any domain or keyword.

The Data Cube feature can be easily added to their reporting platform, known as Story Builder, which makes providing client reports with broad performance results for terms that center around a common segment a breeze.

Because Data Cube only tracks at a U.S.-level for desktop and smartphone, filtering will be important.

In the top-right, you can add filters covering a number of categories using include, exclude, greater than, less than, or by number.

This comes in handy when you use the Data Cube for competitor gap assessments; the filter can easily exclude branded search terms to highlight how non-branded performance for a site compares to their real-world reputation (or how other forms of marketing and advertising influence consumers).

The only big downside is that Data Cube updates monthly, usually around the 6th to the 9th of the new month. This, however, is overshadowed by how well it covers keyword data for the term and by domain.

BrightEdge is a powerful platform that is great for agencies that are seeking to scale up with minimal hassle.

Contracts typically run for one year and services provided can be added or customized to fit your agency’s current and growing needs.

Tracked keywords are also additional, which can often fail to scale up based on the demands of each new client, but provide exceptional hyperlocal tracking to the ZIP code level and update weekly.

Keyword granularity is minimal at best, and research features in Data Cube don’t go broadly into parent topics or cover paid search metrics like Ahrefs or SEMrush, but for a young agency with a young staff and the desire to keep it drag-and-drop, BrightEdge is ideal.

6. Ubersuggest

Price: Free

Developed by entrepreneur Neil Patel, Ubersuggest is a free tool that anyone can use, and it functions similarly to how Google’s search bar uses autocomplete.

You can easily see this for yourself by heading up to the omnibox and typing in a word slowly, letter by letter.

This is a time-wasting task that nobody wants, making Ubersuggest a great way to expedite this.

Once you’ve entered your term, you’ll first see a summary section highlighting search volume, estimated CPC, and the logarithmic level of perceived competition.

The best part? You don’t have to focus on web results.

You have the options of zooming in on Google’s Image, Shopping, YouTube, or News results as well.

Considering the price tag, this is pretty nice to have.

Ubersuggest also supports numerous languages and countries, which other premium services often make it a challenge to replicate or find inside of their platform.

Because Ubersuggest uses Google’s autocomplete API, this tool is great for both young and experienced SEO pros who either seek a quick way to learn about how search works, or are comfortable with how keywords and content work together at a topic level.

7. KeywordTool.io

Price: From $48/month for Pro Lite to $88/month for Pro Plus

Often compared to Ubersuggest, Keyword Tool uses Google’s autocomplete API to pull in data by speeding up the manual process at a high rate.

The biggest benefit of using this service is that, unlike Ubersuggest, you can also pull terms across Bing, Amazon, and even eBay.

While the website claims to be free, this is a half-truth.

You can see the keywords provided, but to access the data behind the pulled terms (search volume, competition, etc.), you’ll need to pay.

The benefit of using KeywordTool: it works well for discovering variations of keywords to build content around.

The downside: all of the other tools above do the same thing.

Are there any benefits to getting a Pro Plus account? Well, it offers a simplistic user experience and it could be worth it if eBay or Amazon search optimization is important to you.

It’s a well-made tool, but it doesn’t cover deeper needs of content marketing, which rely on a deep understanding of topics, context, and semantically-related terms.

Which SEO Keyword Research Tool is Right for Your Agency?

This is, by no means, an exhaustive list of keyword research tools.

Even among the tools discussed in this chapter, there is no “perfect” keyword research tool.

Each tool has benefits and shortcomings.

When selecting a keyword research tool, it’s best to understand where your agency’s strengths and weaknesses lie.

Tools such as Google Keyword Planner and Ubersuggest are great for quick compiling of keyword data. In many cases, the data that can be exported from their outputs can help seed deeper research with the help of Moz and Ahrefs Keyword Explorer.

While Moz and Ahrefs (especially SEMrush) are more robust in their data being provided, they come with a steeper learning and usage curve for inexperienced SEO pros. They also require more of an upfront cost, which may not be feasible for a new agency.

A service like BrightEdge comes with the biggest costs associated, but its SaaS solution for SEO covers many areas inside of a single ecosystem, including the ability to explore keyword data. This may be a benefit for agencies that wish to reduce redundancies across vendors, but eventually, it is likely that the need for a second tool will present itself as talent and effort levels increase inside of your SEO department.

One tool that we didn’t go over involves you – the digital marketer.

Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.

Image Credits

Screenshots taken by Beau Pedraza, February 2018.

Source: http://tracking.feedpress.it/link/13962/10270528

[sneakersalesitess8-blog]

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[brandsmagazinepakistan-blog]

Brands Magazine

http://monthlybrands.com.pk/exclusive-interview-asad-umar/

An Exclusive Interview with Asad Umar

Asad Umar is known not only for his role as a CEO of one of Pakistan’s largest corporate firm, but also his role in Pakistan Tehreek e Insaf (PTI). Very few people look forward to their post-retirement lives as enthusiastically as Asad Umar, who undoubtedly is the most celebrated CEO in the corporate history of Pakistan. Taking early retirement from the largest local conglomerate Engro Corporation to join politics, he has set a trend for future politics in Pakistan.

BM: Tell us about your journey from a CEO to Politician, why the sudden shift? AU: I saw that the country was not moving in the direction we all wanted to see it going, and that is the same thing I observed at Engro, as we went through a very strong diversification while starting many different businesses. Looking at the problems and wanting to go to the next level; the barrier in between lied the governing system and political structure, which are not doing what needs to be done. Whereas, on the other hand, I saw Imran Khan reaching out and calling credible and leading personalities to come and join PTI. The combination of two with the limit to its potential, if this political party had no Imran Khan then I would have never joined politics, it’s essentially because of him. So, somebody like me who came from a non-political background at least felt confident to work in an environment with somebody whose value system matched yours.

BM: Did you ever have the thought that you’d actually be joining politics at some point in your life? AU: Nobody in my family has ever been in politics, my intention was at some point to take an early retirement and do something not for profit but education, which is not too demanding in terms of time, so that I could relax and enjoy witnessing cricket all over the world.

BM: What are your responsibilities being a member of PTI? AU: Being a member of PTI, I help in three to four different capacities; firstly I am the member of National Assembly (their Standing Committees). Secondly, I try help out the KPK government with the expertise I have had in my past corporate background, if it can be utilized in any beneficial execution. I’m the chair of Karachi’s advisory council, which happened about 6 months ago; starting with 2017, with the overall responsibility for framing strategy and execution of the organization. They are solely responsible for everything, but helping, strategizing, coming up with the overall approach, and so forth that the Karachi advisory council does. In addition to that, KPK marketing is an area that I just got myself involved in; starting that work, I hope you will start to see some output as soon as August this year, so there’s the marketing aspect. Furthermore, I am heading the marketing campaign of last year’s elections of PTI, and lastly the overall general senior leadership responsibilities for PTI, along with all major decisions in groups which stand together and take mutual decisions.

BM: How do you find Imran Khan as a leader? AU: What I know is that Imran Khan is not a CEO, but a leader. Taking a message to the masses, creating that belief, essentially being the principal spokesperson of the party, and holder of value system of the party, that’s the kind of role he plays, without getting into operational details. Most of the Pakistani leaders are very insecure, they want to hold the power and take every decision by themselves, but Imran Khan is not like that at all. He delegates, he gives responsibility, he recognizes where his strength lies and where it doesn’t, therefore, respecting professionals in doing their work in areas which are not his areas of expertise.

CHANGE IS A JOURNEY, NOT DESTINATION. IMRAN KHAN HAS ALREADY CHANGED THE DYNAMICS OF PAKISTAN’S POLITICS.

BM: Do you feel that there will be change or revolution seen across Pakistan? If yes then how? AU: Change is a journey & not a destination, it is a continuous process. Imran Khan has already changed the dynamics of Pakistan’s politics; when was it an issue that leaders in Pakistan make money, if at all it was an issue, nobody ever did concrete about it. Today the Prime Minister of Pakistan and his family are going through the most rigorous accountability; being conducted by the judiciary. The impact of things are very far reaching, and you will feel the difference years later; for you to feel the difference and deviation has to be very sharp, only then will you be able to feel the difference in the input. When you talk of revolution, the entire trajectory of the very discourse of Pakistani politics has been changed; people now know well that everyone will be held accountable for their deeds, whether rich or poor, and this was never a part of the discourse, which is one very important point. The second change is the intense scrutiny and spotlight on different institutions, as the Supreme Court is now questioning the role of IB, SEC, FBR, and alike. Democracy, which is totally responsive to the people, the institutions have to work under the constitution, for the people, not under specific individual or families for themselves and for their masters, that’s the shift and the battle you’re seeing right now, with a very advanced stage of that battle. If I were to compare this with KP now, and is actually happening in KP; since people have become so used to ‘instant coffee model of politics’, you build a bridge, you build a road, and you take photographs,  and nothing is comes about – the society is unchanged & politics is left unaffected. What are the highlights of KP, just by only looking at the narrative, the claims of PTI are; we have made the police sector insulated from political interference, we are recruiting teachers on merit through an NTS system, power had been devolved from the local level all the way down to the village level, right to information, law has been uplifted, and many more developments for the betterment in the infrastructure and environment, being empowered – made professionals, further escalated by autonomy given to hospitals, power given to professional doctors instead of bureaucrats and politicians, hence having everything built around the concept of strengthening institutions, devolving power, creating transparency, these are the three pillars, through which permanent changes brought about & not temporary panacea. Those are the 3 main agendas of what’s happening in KP and you can already see the impacts of that.

BM: Where do you actually see the impact of Panama papers? And do you think the JIT is actually going to come up with a fair and square decision? AU: To be honest I really don’t know; I don’t know what’s going on in the JIT proceeding and etc, all I know is that everything will now happen within the bounds of the constitution, the only institution which has the power to take action against the Prime Minister – Supreme Court of Pakistan, nobody else can do it, and that’s why we went to Supreme Court. There’s another institution that could have done this, under the constitution that is the parliament. The parliament is dominated by the statusquo, so they obviously ensure that nothing happened, and so the only other institution which could do it is Supreme Court, we have been there and when the decision was announced, a lot of people at that time expected things to become crystal clear. We have been disappointed earlier as we didn’t particularly like the decision and thought enough had been done, however, they are the constitution body and they took their decision. Currently, we are supporting the constitutional process, rather than the people or the quality of the work they are doing.

BM: Where do you think that Nawaz Sharif has actually excelled during his Governance, and do you think that he will be able to rule out the entire tenure? AU: The tenure is entirely a decision to be taken by PML-N, because the case is against the Prime Minister not against PML-N. PML-N has the majority in parliament right now, so even if Nawaz Sharif is denotified, they can still continue to complete the term, so the decision is entirely theirs to take. So, I don’t know what they’ll do. In terms of what he has done right, if I’d pick up I think the political consensus which was created on fighting militancy. It was driven, let’s be honest, by the Army but at least the government after some initial resistance then decided to come along and all parties got together, they will be able to carry that out. There’s a lot new power generation capacity being added to the system, we believe that they have made a big mistake by concentrating only on power generation capacity and left all the other issues and energy sectors that aren’t changed but at least a lot of new capacity will come on screen, so Nawaz Sharif or anybody who’s in the Government will end up doing some good things at least.

THE FUTURE BELONGS TO THE YOUTH OF PAKISTAN, IT’S YOUR FUTURE, SO STAND UP AND GRAB IT.

BM: Do you think that you might have actually lost a chunk of your vote with parties also initiating a voice for youth? AU: The research data shows that the PTI still dominates the youth vote. What these parties are doing, there’s a fundamental difference between what PTI and Imran Khan did. Imran Khan has created awareness amongst the youth, talked about their rights, asked them to initiate a call for action to come out, stand and fight for their rights and have a fundamentally better Pakistan in terms of more merit and peace in the nation, which is a primarily different approach.

BM: What message do you actually want to give to the youth? AU: Believe in yourself and the opportunities this country has to offer. There are a lot of problems in this country, but its also full of opportunities, for those who believe in themselves, who have a vision, who have a passion, who are willing to follow that passion and dream, which are phenomenal when you come to think about them. So that’s my basic message, be the change within yourself. The future belongs to the youth of Pakistan, not to Imran Khan or AsadUmar, it’s your future, so stand up and grab it.

IMRAN KHAN IS NOT A CEO, HE IS A LEADER.

[aegphotosuk]

8 Things That Could Get You in Trouble in Photography

It’s reasonable to express that times getting pictures your majority aren’t likely to have any issues. So long as you’re conscious of who or that which you are shooting, and therefore are cautious and respectful you’ll don’t have any issues. But sooner or later inside your photography trip, you could find that you simply do enter difficulty. Occasionally issues may advance, although what’s promising is the fact that within the most of instances it won’t be much more than the usual telling-off. The strategy that is very best would be to prevent this case within the first-place, therefore listed here are when shooting ten circumstances that may enable you to get in big trouble.

1 – Shooting in galleries or galleries

It may be irritating since galleries and galleries in many cases are excellent locations to picture. Nevertheless, gallery and nearly every memorial may have regulations and their very own rules . These guidelines will often be signposted in the entry and through the location, plus some could also have info on their site concerning the photography limitations. When you’re inside the simplest way to understand without a doubt is merely to request.

Some locations might permit photography with no display but many won’t permit a tripod. The easiest way to prevent difficulty would be to stick to the guidelines. But when an associate of the team truly create an error and confronts you, maintain calm, merely apologize, place the camera absent, , nor consider anymore pictures. Don’t shed your self-control as all that’ll accomplish is you being requested to depart.

2 – Shooting in spiritual locations of praise

You will find no solid rules below, and from my encounters, each and every host to praise has its guidelines. The important thing would be to examine before getting any pictures and in certain nations that may enable you to get in really deep-water split these guidelines, since on no account. Bear in mind traditions and the customs of the nation and also have regard for the people inside it and also that host to praise. You’ll probably discover that many locations of praise won’t permit photography throughout a prayer or support occasions & most want their picture taken when hoping. Usually request first and regard their desires.

If you should be within the location whenever a support is currently occurring and also have been permitted to consider pictures, remain from the method and maintain calm. You’ll usually discover that photography will be allowed by all of the primary locations of praise which additionally are usually visitor places during specific hours. Therefore there’s you should not grab yourself when you’re not designed to in big trouble attempting to slip pictures.

3 – Shooting army or established structures and individuals

Established structures or shooting military might have serious ramifications during many instances an honest apology and punch about the arm can get you out-of difficulty. To be a traveler in certain nations, perhaps you are charged and encounter a jail sentence. If you have been in any question, don’t consider the chance.

You will find obviously locations that are particular you will be permitted to picture as these are usually visitor places (i.e. the Whitehouse, Homes of Parliament in Birmingham, etc.), however, you must prevent military installations and structures entirely. Do your study preceding if you should be concerned about whether you’ll be permitted to consider pictures of the particular location and start to become certain to before you take that you’re permitted.

This reaches established or military employees for example cops. You if refused, regard their desires, and need to usually request if it’s ok. You can be got by getting pictures of cops without authorization within this period . In certain areas of particular locations and the planet, getting pictures of pads or the military is completely good study may be the key although because they are area of the visitor appeal.

4 – Shooting kids without authorization from parents

Let’s be truthful, many people could be defensive of conscious and their children of just why their picture had been obtained and by whom. Although shooting kids really should be considered a must once the chance occurs and may create fantastic genuine pictures, you shouldn’t achieve this without authorization from their parents.

Within the most of instances, parents is likely to be flattered you wish to consider their children’s pictures and you’ll don’t have any issue whatsoever. Providing to e-mail a duplicate of the picture for their parents certainly will additionally guarantee they’re less dubious and much more taking, and can also be a pleasant motion.

But you need to regard the parents’ desires never attempt to slip a photograph, and if refused, as individuals are apt to be concerned.

5 – Coming a photograph of entertainers or versions without spending

I’ve lost count of times’ number that I’ve observed a confrontation between individuals and entertainers shooting them due to the fact the shooter didn’t spend a $1 for that picture as required. You’ve to consider that for that entertainers, this really is their occupation and it is how they create their cash. It’s the same without spending as merely strolling off.

Occasionally, residents or entertainers may place an indication up showing an expense for that picture. If there isn’t one it’s advisable if you’re able to consider their picture to request. Discuss the charge before you consider the picture when they do request cash. Whether you choose to purchase not or a photograph is your decision. Personally, I don’t have any issue with it and frequently discover that spending several bucks to get a picture in substitution for a helpful and patient design may be worth it.

Another benefit of spending money on a photograph is the fact that you are able to frequently also discuss that they can signal a model-release type meaning your pictures could be offered for industrial reasons. However the thing isn’t to slip around not spending after which going for a picture, as that may result in a conflict using the design.

6 – Promoting pictures without design releases

Every nation has its guidelines about model-release regulations. In many nations, regulations is the fact that you can’t market a picture for industrial reasons with no model-release type. Industrial purpose means the picture can be utilized for-anything that’s promoting support or an item that isn’t associated with the picture. For instance, should you required a face of somebody, that picture couldn’t subsequently be properly used (with no correct launch) within an marketing campaign for experience lotion, an automobile, or perhaps a soda, but might be employed for a journey organization displaying a location.

Nevertheless, any picture could be offered with no model-release for content utilization. Therefore within the instance above, the picture might be utilized in a guide-book, or in articles in a paper, journal.

Among the benefits of promoting pictures via an inventory company is the fact that they’ll handle many of these components for you personally which means you won’t need to be worried about it. But when you’re likely to market your pictures oneself, be obvious concerning regulations and the rules. With no model-release, the utilization that is incorrect might imply lawful action.

7 – Utilizing A tripod inside or on personal home

Tripods appear to possess a routine of drawing on interest. Have a portable picture within no one discusses you and the road. Place a tripod up by what you’re performing and individuals are instantly fascinated. What this means is from what’s regarded personal home the fact that tripods will also be often barred. All of the period a may have information on tripod utilization published on the site or in the entry, therefore study where you are before going.

Is when you’re outdoors where this gets a little trickier. Away from location, you may be ranking only for instance and you will be on home that is personal. Nevertheless, have a several ways back again to the sidewalk what your location is ok to consider pictures from there and also you are on home. The path to understand without a doubt would be to study the place. Nearly all the full time if a protection confronts you shield they can be merely asked by you where you are able to take pictures from and exactly what the guidelines are. Like the majority of circumstances, calm that is maintaining follow the guidelines and is crucial.

Occasionally actually available areas like areas are now actually personal home. Check if you’re uncertain.

8 – copyright-infringement

You will find a lot of minefields when promoting photos to prevent and that I counsel you to be certain of rules and the guidelines before you market your pictures. Another area is copyright violation. This may appear simple, but with all the different brands and logos around us every day it’s simple to overlook anything.

Much like a-model launch, any logo or thing of beauty is therefore and susceptible to a trademark, CAn’t be offered for industrial reasons. You are able to possibly shape your picture to make sure images etc-are not noticeable or if that isn’t feasible, take them off in post production.

Actually daily indicators such as the city might be susceptible to trademark violation.

Many photographers WOn’t have any problems that are main so that as long while you utilize the rules and follow good sense and regulations you won’t possibly. If in times where you stand faced, a good thing to complete is apologize maintain calm and avoid the problem increasing more. Following a guidelines above must assist you to steer clear of circumstances where you can enter trouble’s majority.

Perhaps you have got an event to talk about? Reveal under.

The article 8 Items That Could Easily Get You in Big Trouble in Images by Kav Dadfar seemed first on Photography Institution.

from Find fantastic photographer aegphotos.co.uk http://www.aegphotos.co.uk/8-things-that-could-get-you-in-trouble-in-photography/

[daisyckinguk]

8 Things That Could Get You in Trouble in Photography

It’s reasonable to express that times getting pictures your majority aren’t likely to have any issues. So long as you’re conscious of who or that which you are shooting, and therefore are cautious and respectful you’ll don’t have any issues. But sooner or later inside your photography trip, you could find that you simply do enter difficulty. Occasionally issues may advance, although what’s promising is the fact that within the most of instances it won’t be much more than the usual telling-off. The strategy that is very best would be to prevent this case within the first-place, therefore listed here are when shooting ten circumstances that may enable you to get in big trouble.

1 – Shooting in galleries or galleries

It may be irritating since galleries and galleries in many cases are excellent locations to picture. Nevertheless, gallery and nearly every memorial may have regulations and their very own rules . These guidelines will often be signposted in the entry and through the location, plus some could also have info on their site concerning the photography limitations. When you’re inside the simplest way to understand without a doubt is merely to request.

Some locations might permit photography with no display but many won’t permit a tripod. The easiest way to prevent difficulty would be to stick to the guidelines. But when an associate of the team truly create an error and confronts you, maintain calm, merely apologize, place the camera absent, , nor consider anymore pictures. Don’t shed your self-control as all that’ll accomplish is you being requested to depart.

2 – Shooting in spiritual locations of praise

You will find no solid rules below, and from my encounters, each and every host to praise has its guidelines. The important thing would be to examine before getting any pictures and in certain nations that may enable you to get in really deep-water split these guidelines, since on no account. Bear in mind traditions and the customs of the nation and also have regard for the people inside it and also that host to praise. You’ll probably discover that many locations of praise won’t permit photography throughout a prayer or support occasions & most want their picture taken when hoping. Usually request first and regard their desires.

If you should be within the location whenever a support is currently occurring and also have been permitted to consider pictures, remain from the method and maintain calm. You’ll usually discover that photography will be allowed by all of the primary locations of praise which additionally are usually visitor places during specific hours. Therefore there’s you should not grab yourself when you’re not designed to in big trouble attempting to slip pictures.

3 – Shooting army or established structures and individuals

Established structures or shooting military might have serious ramifications during many instances an honest apology and punch about the arm can get you out-of difficulty. To be a traveler in certain nations, perhaps you are charged and encounter a jail sentence. If you have been in any question, don’t consider the chance.

You will find obviously locations that are particular you will be permitted to picture as these are usually visitor places (i.e. the Whitehouse, Homes of Parliament in Birmingham, etc.), however, you must prevent military installations and structures entirely. Do your study preceding if you should be concerned about whether you’ll be permitted to consider pictures of the particular location and start to become certain to before you take that you’re permitted.

This reaches established or military employees for example cops. You if refused, regard their desires, and need to usually request if it’s ok. You can be got by getting pictures of cops without authorization within this period . In certain areas of particular locations and the planet, getting pictures of pads or the military is completely good study may be the key although because they are area of the visitor appeal.

4 – Shooting kids without authorization from parents

Let’s be truthful, many people could be defensive of conscious and their children of just why their picture had been obtained and by whom. Although shooting kids really should be considered a must once the chance occurs and may create fantastic genuine pictures, you shouldn’t achieve this without authorization from their parents.

Within the most of instances, parents is likely to be flattered you wish to consider their children’s pictures and you’ll don’t have any issue whatsoever. Providing to e-mail a duplicate of the picture for their parents certainly will additionally guarantee they’re less dubious and much more taking, and can also be a pleasant motion.

But you need to regard the parents’ desires never attempt to slip a photograph, and if refused, as individuals are apt to be concerned.

5 – Coming a photograph of entertainers or versions without spending

I’ve lost count of times’ number that I’ve observed a confrontation between individuals and entertainers shooting them due to the fact the shooter didn’t spend a $1 for that picture as required. You’ve to consider that for that entertainers, this really is their occupation and it is how they create their cash. It’s the same without spending as merely strolling off.

Occasionally, residents or entertainers may place an indication up showing an expense for that picture. If there isn’t one it’s advisable if you’re able to consider their picture to request. Discuss the charge before you consider the picture when they do request cash. Whether you choose to purchase not or a photograph is your decision. Personally, I don’t have any issue with it and frequently discover that spending several bucks to get a picture in substitution for a helpful and patient design may be worth it.

Another benefit of spending money on a photograph is the fact that you are able to frequently also discuss that they can signal a model-release type meaning your pictures could be offered for industrial reasons. However the thing isn’t to slip around not spending after which going for a picture, as that may result in a conflict using the design.

6 – Promoting pictures without design releases

Every nation has its guidelines about model-release regulations. In many nations, regulations is the fact that you can’t market a picture for industrial reasons with no model-release type. Industrial purpose means the picture can be utilized for-anything that’s promoting support or an item that isn’t associated with the picture. For instance, should you required a face of somebody, that picture couldn’t subsequently be properly used (with no correct launch) within an marketing campaign for experience lotion, an automobile, or perhaps a soda, but might be employed for a journey organization displaying a location.

Nevertheless, any picture could be offered with no model-release for content utilization. Therefore within the instance above, the picture might be utilized in a guide-book, or in articles in a paper, journal.

Among the benefits of promoting pictures via an inventory company is the fact that they’ll handle many of these components for you personally which means you won’t need to be worried about it. But when you’re likely to market your pictures oneself, be obvious concerning regulations and the rules. With no model-release, the utilization that is incorrect might imply lawful action.

7 – Utilizing A tripod inside or on personal home

Tripods appear to possess a routine of drawing on interest. Have a portable picture within no one discusses you and the road. Place a tripod up by what you’re performing and individuals are instantly fascinated. What this means is from what’s regarded personal home the fact that tripods will also be often barred. All of the period a may have information on tripod utilization published on the site or in the entry, therefore study where you are before going.

Is when you’re outdoors where this gets a little trickier. Away from location, you may be ranking only for instance and you will be on home that is personal. Nevertheless, have a several ways back again to the sidewalk what your location is ok to consider pictures from there and also you are on home. The path to understand without a doubt would be to study the place. Nearly all the full time if a protection confronts you shield they can be merely asked by you where you are able to take pictures from and exactly what the guidelines are. Like the majority of circumstances, calm that is maintaining follow the guidelines and is crucial.

Occasionally actually available areas like areas are now actually personal home. Check if you’re uncertain.

8 – copyright-infringement

You will find a lot of minefields when promoting photos to prevent and that I counsel you to be certain of rules and the guidelines before you market your pictures. Another area is copyright violation. This may appear simple, but with all the different brands and logos around us every day it’s simple to overlook anything.

Much like a-model launch, any logo or thing of beauty is therefore and susceptible to a trademark, CAn’t be offered for industrial reasons. You are able to possibly shape your picture to make sure images etc-are not noticeable or if that isn’t feasible, take them off in post production.

Actually daily indicators such as the city might be susceptible to trademark violation.

Many photographers WOn’t have any problems that are main so that as long while you utilize the rules and follow good sense and regulations you won’t possibly. If in times where you stand faced, a good thing to complete is apologize maintain calm and avoid the problem increasing more. Following a guidelines above must assist you to steer clear of circumstances where you can enter trouble’s majority.

Perhaps you have got an event to talk about? Reveal under.

The article 8 Items That Could Easily Get You in Big Trouble in Images by Kav Dadfar seemed first on Photography Institution.

from network 10 http://www.visagesphotography.co.uk/8-things-that-could-get-you-in-trouble-in-photography/

[visagesphotography]

8 Things That Could Get You in Trouble in Photography

It’s reasonable to express that times getting pictures your majority aren’t likely to have any issues. So long as you’re conscious of who or that which you are shooting, and therefore are cautious and respectful you’ll don’t have any issues. But sooner or later inside your photography trip, you could find that you simply do enter difficulty. Occasionally issues may advance, although what’s promising is the fact that within the most of instances it won’t be much more than the usual telling-off. The strategy that is very best would be to prevent this case within the first-place, therefore listed here are when shooting ten circumstances that may enable you to get in big trouble.

1 – Shooting in galleries or galleries

It may be irritating since galleries and galleries in many cases are excellent locations to picture. Nevertheless, gallery and nearly every memorial may have regulations and their very own rules . These guidelines will often be signposted in the entry and through the location, plus some could also have info on their site concerning the photography limitations. When you’re inside the simplest way to understand without a doubt is merely to request.

Some locations might permit photography with no display but many won’t permit a tripod. The easiest way to prevent difficulty would be to stick to the guidelines. But when an associate of the team truly create an error and confronts you, maintain calm, merely apologize, place the camera absent, , nor consider anymore pictures. Don’t shed your self-control as all that’ll accomplish is you being requested to depart.

2 – Shooting in spiritual locations of praise

You will find no solid rules below, and from my encounters, each and every host to praise has its guidelines. The important thing would be to examine before getting any pictures and in certain nations that may enable you to get in really deep-water split these guidelines, since on no account. Bear in mind traditions and the customs of the nation and also have regard for the people inside it and also that host to praise. You’ll probably discover that many locations of praise won’t permit photography throughout a prayer or support occasions & most want their picture taken when hoping. Usually request first and regard their desires.

If you should be within the location whenever a support is currently occurring and also have been permitted to consider pictures, remain from the method and maintain calm. You’ll usually discover that photography will be allowed by all of the primary locations of praise which additionally are usually visitor places during specific hours. Therefore there’s you should not grab yourself when you’re not designed to in big trouble attempting to slip pictures.

3 – Shooting army or established structures and individuals

Established structures or shooting military might have serious ramifications during many instances an honest apology and punch about the arm can get you out-of difficulty. To be a traveler in certain nations, perhaps you are charged and encounter a jail sentence. If you have been in any question, don’t consider the chance.

You will find obviously locations that are particular you will be permitted to picture as these are usually visitor places (i.e. the Whitehouse, Homes of Parliament in Birmingham, etc.), however, you must prevent military installations and structures entirely. Do your study preceding if you should be concerned about whether you’ll be permitted to consider pictures of the particular location and start to become certain to before you take that you’re permitted.

This reaches established or military employees for example cops. You if refused, regard their desires, and need to usually request if it’s ok. You can be got by getting pictures of cops without authorization within this period . In certain areas of particular locations and the planet, getting pictures of pads or the military is completely good study may be the key although because they are area of the visitor appeal.

4 – Shooting kids without authorization from parents

Let’s be truthful, many people could be defensive of conscious and their children of just why their picture had been obtained and by whom. Although shooting kids really should be considered a must once the chance occurs and may create fantastic genuine pictures, you shouldn’t achieve this without authorization from their parents.

Within the most of instances, parents is likely to be flattered you wish to consider their children’s pictures and you’ll don’t have any issue whatsoever. Providing to e-mail a duplicate of the picture for their parents certainly will additionally guarantee they’re less dubious and much more taking, and can also be a pleasant motion.

But you need to regard the parents’ desires never attempt to slip a photograph, and if refused, as individuals are apt to be concerned.

5 – Coming a photograph of entertainers or versions without spending

I’ve lost count of times’ number that I’ve observed a confrontation between individuals and entertainers shooting them due to the fact the shooter didn’t spend a $1 for that picture as required. You’ve to consider that for that entertainers, this really is their occupation and it is how they create their cash. It’s the same without spending as merely strolling off.

Occasionally, residents or entertainers may place an indication up showing an expense for that picture. If there isn’t one it’s advisable if you’re able to consider their picture to request. Discuss the charge before you consider the picture when they do request cash. Whether you choose to purchase not or a photograph is your decision. Personally, I don’t have any issue with it and frequently discover that spending several bucks to get a picture in substitution for a helpful and patient design may be worth it.

Another benefit of spending money on a photograph is the fact that you are able to frequently also discuss that they can signal a model-release type meaning your pictures could be offered for industrial reasons. However the thing isn’t to slip around not spending after which going for a picture, as that may result in a conflict using the design.

6 – Promoting pictures without design releases

Every nation has its guidelines about model-release regulations. In many nations, regulations is the fact that you can’t market a picture for industrial reasons with no model-release type. Industrial purpose means the picture can be utilized for-anything that’s promoting support or an item that isn’t associated with the picture. For instance, should you required a face of somebody, that picture couldn’t subsequently be properly used (with no correct launch) within an marketing campaign for experience lotion, an automobile, or perhaps a soda, but might be employed for a journey organization displaying a location.

Nevertheless, any picture could be offered with no model-release for content utilization. Therefore within the instance above, the picture might be utilized in a guide-book, or in articles in a paper, journal.

Among the benefits of promoting pictures via an inventory company is the fact that they’ll handle many of these components for you personally which means you won’t need to be worried about it. But when you’re likely to market your pictures oneself, be obvious concerning regulations and the rules. With no model-release, the utilization that is incorrect might imply lawful action.

7 – Utilizing A tripod inside or on personal home

Tripods appear to possess a routine of drawing on interest. Have a portable picture within no one discusses you and the road. Place a tripod up by what you’re performing and individuals are instantly fascinated. What this means is from what’s regarded personal home the fact that tripods will also be often barred. All of the period a may have information on tripod utilization published on the site or in the entry, therefore study where you are before going.

Is when you’re outdoors where this gets a little trickier. Away from location, you may be ranking only for instance and you will be on home that is personal. Nevertheless, have a several ways back again to the sidewalk what your location is ok to consider pictures from there and also you are on home. The path to understand without a doubt would be to study the place. Nearly all the full time if a protection confronts you shield they can be merely asked by you where you are able to take pictures from and exactly what the guidelines are. Like the majority of circumstances, calm that is maintaining follow the guidelines and is crucial.

Occasionally actually available areas like areas are now actually personal home. Check if you’re uncertain.

8 – copyright-infringement

You will find a lot of minefields when promoting photos to prevent and that I counsel you to be certain of rules and the guidelines before you market your pictures. Another area is copyright violation. This may appear simple, but with all the different brands and logos around us every day it’s simple to overlook anything.

Much like a-model launch, any logo or thing of beauty is therefore and susceptible to a trademark, CAn’t be offered for industrial reasons. You are able to possibly shape your picture to make sure images etc-are not noticeable or if that isn’t feasible, take them off in post production.

Actually daily indicators such as the city might be susceptible to trademark violation.

Many photographers WOn’t have any problems that are main so that as long while you utilize the rules and follow good sense and regulations you won’t possibly. If in times where you stand faced, a good thing to complete is apologize maintain calm and avoid the problem increasing more. Following a guidelines above must assist you to steer clear of circumstances where you can enter trouble’s majority.

Perhaps you have got an event to talk about? Reveal under.

The article 8 Items That Could Easily Get You in Big Trouble in Images by Kav Dadfar seemed first on Photography Institution.

from visagesphotography.co.uk fat burners for women that work http://www.visagesphotography.co.uk/8-things-that-could-get-you-in-trouble-in-photography/

[careergrowthblog]

Solutions and reality checks in the exclusion/inclusion debate. #pinballkids

The RSA Pinball Kids Initiative.

There has been a lot of discussion in recent weeks about exclusions from schools with a string of newspaper articles exploring the theme:

The news of rising fixed-term and permanent exclusions is covered by The Guardian here. https://www.theguardian.com/education/2018/jul/19/sharp-rise-in-pupil-exclusions-from-english-state-schools

This report describes some responses – the ‘Wild West system of exclusion is failing pupils’, say MPs. https://www.theguardian.com/education/2018/jul/25/children-abandoned-after-school-exclusions-say-mps

Tom Bennett comments here about the rise, suggesting zero-tolerance policies are not to blame: https://www.theguardian.com/commentisfree/2018/jul/26/school-exclusions-zero-tolerance-policies-disruptive-pupils.

The Guardian made a story from some high rates of exclusion from specific schools: https://www.theguardian.com/education/2018/aug/31/dozens-of-secondary-schools-exclude-at-least-20-of-pupils

This week the organisation PTE published an open letter supported by a range of school leaders, teachers and commentators  defending the exclusion process (if I was still a Head I’d have added my name). https://www.tes.com/news/curriculum-campaigners-defend-exclusions

As ever, there’s a sense of polarised camps forming on twitter, either pro-exclusion or anti-exclusion, each exasperated by the other; each claiming the moral high ground.  I’ve expressed some clear views myself – it can be an emotive issue and I don’t take too well to being preached to on inclusion by people who haven’t had to manage super complex institutions serving areas with massive social care needs and chronic deprivation and where the safety of children, teachers and the wider community is at stake every day, let alone the learning in classrooms.

However, I do also recognise that, as ever, the reality is complex, context dependent and deserves to be discussed without polemics.  I’ve been involved in two events in the last week that have modelled this approach.  The first was the launch of an excellent initiative by the RSA- a research programme looking at exclusions and provision for students at risk: The Pinball Kids.  This follows from the superb publication of RSA’s The Ideal School Exhibition written by Director Julian Astle.

I was invited to participate in the roundtable event at RSA’s HQ with 20 or so others, largely because the initiative takes its name from a blog I wrote introducing the idea of Pinball Kids: No Excuses and the Pinball Kids. It’s about students from whom sanctions-driven ‘no excuses’ approaches don’t work; students who hit the boundaries all week long despite the consequences.   I was invited to set the scene by sharing my experience as a Headteacher struggling (and not succeeding) to balance intense competing pressures: the need for schools to be safe, for teachers to feel safe and supported, for parents to have confidence that bullying is tackled – and for each individual child’s needs to be met within the limits of the resources available both in the school and in the local community.

The second event was a day of training with Tom Bennett, supporting him in delivering a follow-up ‘booster day’ for school leaders enrolled on the Tom Bennett Training programme based on ‘Creating a Culture‘, the report Tom’s independent review body produced in March 2017.   The whole day was focused on creating and maintaining a positive behaviour culture: nobody mentioned exclusions at any point in the day; it was all about what you do before you reach that point.  Most of the challenge is to give a consistent message; to create a coherent ethos that all teachers support in their actions as well as their words.  Sanctions are the backstop but the message of love, ambition and mutual respect has to be at the forefront.  Culture + System.  Inseparable. (See also this post about The Hive Switch at Turton High School. Principles over patch-ups)

Between these two events there’s a model for finding the answers:  superb training and excellent dialogue between professionals at the sharp end.

Context and Reality Checks.

One of the issues I find is that people approach the discussion from very different perspectives and I’m certain that lots of commentators don’t really understand just how challenging behaviour management can be or just how limited the options are in a given context.  Very often people confused fixed term and permanent exclusion in the discourse and, of course, there is a wide gulf between exclusions for ‘wrong colour piping on the blazer’, ‘persistent disruption to learning’ and ‘violent and intimidating behaviour’.

I have a mental model that puts students into four groups:

Student response types.

The numbers of students in these groups varies massively from school to school – often a function of social care issues rather than the crude deprivation indicator of Free School Meals or Pupil Premium -ie similar PP levels don’t equate to similar contexts; not even close.

Schools can be massively different in how students respond to systems.

In some (Easy) schools, simple rules with light tough enforcement are totally sufficient. You hardly need detentions, never mind exclusions.

In a more typical school the majority of students need and respond well to a clearly communicated and well-enforced behaviour system. Usually, in order to succeed, it’s important for everyone to know that there is a bottom line.  The Group 3 students may receive occasional fixed term exclusions – either as a straight consequence for a specific action or a last resort after an accumulation  – but this has a big impact on the all the other students too: they know that the boundaries are real and they modify their behaviour.  Schools need to attend to the needs of the majority whilst always having concern for those at the fringe.   Behaviourist approaches are highly successful for most children in the context of schools with a warm, friendly and supportive culture and clear boundaries where habits for happy coexistence and effective learning develop and are maintained.

In a tough school, the Group 3 cohort is much bigger.  Here, you might have students who not only find it a challenge to sustain the behaviours required for learning in a shared space but also sometimes present a threat to others: staff, students and themselves.  The scale of numbers means you might not have resources in school to provide secure internal provision that allows all at-risk students to be taught alongside others in appropriate groupings with the right level of safety.  If a student assaults another pupil or intimidates a teacher, or brings a knife or sell drugs, as well as giving a message about how unacceptable that is, on a purely practical level you need somewhere for them to go to create space between people prior to a repair process or a disciplinary process.    That’s not always easy if you’re dealing with several students in crisis on one day and it can massively backfire if the message given is too weak – that certain behaviours are tolerated way past the point of safety.

Mixed into this already complex situation are the 4th group, the Pinball Kids. These children have chronic issues with self-esteem, self-regulation, dealing with authority, resolving conflict….. the list goes on. Here, sanctions being given or not has little impact on their behaviour: they’re too emotional; too hardened or lack the capacity to conform to the social norms required for collective activity unless all their needs and concerns are met immediately.  Exclusions are like water off a duck’s back – they have no impact on behaviour.  Even a very tough school might only have 20 students like this – a handful in each year group – but that is enough to drain resources to zero on a daily basis.  The challenge of keeping these children in mainstream education without causing unacceptable damage to the learning or well-being of others is massive.

The Pinball Kids conversation covers what schools can do alongside what else needs to be available in a community in order for schools to succeed in their complex task.  Alternative Provision is sorely under-funded and in some areas is dire or absent.  In other areas the PRUs that exist are excellent; they are the places where the specialists needed can be found.  Permanent Exclusion leading to a PRU place does not have to be viewed as a disaster. At KS3, that’s much harder to argue – because it’s rare for children to come back.  The RSA research will explore this issue.

There are obviously other mechanisms like managed moves between schools: some schools have good networks and can move students around instead of excluding them permanently.  (Personally I think moralising about exclusions whilst doing managed moves is rather thin ice – they’re different but not that different).  However, there are contexts where the scope for adopting this approach has major limitations – either due to geography, housing,  MAT/LA structures, capacity in schools in general. I’ve dealt with several managed moves but it’s always a case of give and take.  Sadly, there are too many takers and not enough givers in this situation.  I hope this will also be something the RSA looks at.  It should be universally true that schools play a role in the safety net of provision.  I can’t bear the ‘take it or leave it’ approach that some schools project – the idea that, if you don’t like it here, you can go to the softer school down the road.  This serial kicking the can down the road is unacceptable.  All schools serve communities or at least they should and that should entail shouldering some collective responsibilities.  Shouldn’t it?

Finally, there is the problem of conflating the complex issue of school exclusions with off-rolling.  I know of a newly (forcefully) converted academy that has apparently lost over 70 students from KS4 in a year through off-rolling.  Presumably other schools in the area have had to absorb them.  It could be that this wave of hard-line enforcement will pay off – transform the school. It could also be that other approaches would have worked or that some of those 70 students are victims of gross injustice, covertly expelled without due process.  We don’t know.  My view is that it would be wrong to judge unless you knew precise circumstances case by case.  A high number could indicate the extreme scale of the challenge a school faces; it could be that, in the big schemes of things, an early wave of hard-line action is absolutely what is needed to engineer radical change so that, long-term, more children receive a better education: they feel safe, their teachers stick around, disruption and bullying no longer happen.

I’d suggest it’s wise to listen to people on the frontline rather than assuming they’re doing it wrong for their precise context – especially if they succeed in creating a great school.  That said, it might be interesting to see if school’s behaved differently if you had to provide tracked evidence of destinations for all students that leave school after Year 9 and even take responsibility for their outcomes .

So my main message is: don’t judge; talk.  Don’t project from one context to another because they’re all different. Ask yourself – how do I know for sure that I’d manage that differently?  Share ideas and do your bit in the system.  If you want to help I strongly recommend getting in touch with Laura Partridge at the RSA to share your thoughts.  (Laura.Partridge@rsa.org.uk ). They are looking for good policy recommendations informed from views across the sector.

    Solutions and reality checks in the exclusion/inclusion debate. #pinballkids published first on https://medium.com/@KDUUniversityCollege

[careergrowthblog]

Solutions and reality checks in the exclusion/inclusion debate. #pinballkids

The RSA Pinball Kids Initiative.

There has been a lot of discussion in recent weeks about exclusions from schools with a string of newspaper articles exploring the theme:

The news of rising fixed-term and permanent exclusions is covered by The Guardian here. https://www.theguardian.com/education/2018/jul/19/sharp-rise-in-pupil-exclusions-from-english-state-schools

This report describes some responses – the ‘Wild West system of exclusion is failing pupils’, say MPs. https://www.theguardian.com/education/2018/jul/25/children-abandoned-after-school-exclusions-say-mps

Tom Bennett comments here about the rise, suggesting zero-tolerance policies are not to blame: https://www.theguardian.com/commentisfree/2018/jul/26/school-exclusions-zero-tolerance-policies-disruptive-pupils.

The Guardian made a story from some high rates of exclusion from specific schools: https://www.theguardian.com/education/2018/aug/31/dozens-of-secondary-schools-exclude-at-least-20-of-pupils

This week the organisation PTE published an open letter supported by a range of school leaders, teachers and commentators  defending the exclusion process (if I was still a Head I’d have added my name). https://www.tes.com/news/curriculum-campaigners-defend-exclusions

As ever, there’s a sense of polarised camps forming on twitter, either pro-exclusion or anti-exclusion, each exasperated by the other; each claiming the moral high ground.  I’ve expressed some clear views myself – it can be an emotive issue and I don’t take too well to being preached to on inclusion by people who haven’t had to manage super complex institutions serving areas with massive social care needs and chronic deprivation and where the safety of children, teachers and the wider community is at stake every day, let alone the learning in classrooms.

However, I do also recognise that, as ever, the reality is complex, context dependent and deserves to be discussed without polemics.  I’ve been involved in two events in the last week that have modelled this approach.  The first was the launch of an excellent initiative by the RSA- a research programme looking at exclusions and provision for students at risk: The Pinball Kids.  This follows from the superb publication of RSA’s The Ideal School Exhibition written by Director Julian Astle.

I was invited to participate in the roundtable event at RSA’s HQ with 20 or so others, largely because the initiative takes its name from a blog I wrote introducing the idea of Pinball Kids: No Excuses and the Pinball Kids. It’s about students from whom sanctions-driven ‘no excuses’ approaches don’t work; students who hit the boundaries all week long despite the consequences.   I was invited to set the scene by sharing my experience as a Headteacher struggling (and not succeeding) to balance intense competing pressures: the need for schools to be safe, for teachers to feel safe and supported, for parents to have confidence that bullying is tackled – and for each individual child’s needs to be met within the limits of the resources available both in the school and in the local community.

The second event was a day of training with Tom Bennett, supporting him in delivering a follow-up ‘booster day’ for school leaders enrolled on the Tom Bennett Training programme based on ‘Creating a Culture‘, the report Tom’s independent review body produced in March 2017.   The whole day was focused on creating and maintaining a positive behaviour culture: nobody mentioned exclusions at any point in the day; it was all about what you do before you reach that point.  Most of the challenge is to give a consistent message; to create a coherent ethos that all teachers support in their actions as well as their words.  Sanctions are the backstop but the message of love, ambition and mutual respect has to be at the forefront.  Culture + System.  Inseparable. (See also this post about The Hive Switch at Turton High School. Principles over patch-ups)

Between these two events there’s a model for finding the answers:  superb training and excellent dialogue between professionals at the sharp end.

Context and Reality Checks.

One of the issues I find is that people approach the discussion from very different perspectives and I’m certain that lots of commentators don’t really understand just how challenging behaviour management can be or just how limited the options are in a given context.  Very often people confused fixed term and permanent exclusion in the discourse and, of course, there is a wide gulf between exclusions for ‘wrong colour piping on the blazer’, ‘persistent disruption to learning’ and ‘violent and intimidating behaviour’.

I have a mental model that puts students into four groups:

Student response types.

The numbers of students in these groups varies massively from school to school – often a function of social care issues rather than the crude deprivation indicator of Free School Meals or Pupil Premium -ie similar PP levels don’t equate to similar contexts; not even close.

Schools can be massively different in how students respond to systems.

In some (Easy) schools, simple rules with light tough enforcement are totally sufficient. You hardly need detentions, never mind exclusions.

In a more typical school the majority of students need and respond well to a clearly communicated and well-enforced behaviour system. Usually, in order to succeed, it’s important for everyone to know that there is a bottom line.  The Group 3 students may receive occasional fixed term exclusions – either as a straight consequence for a specific action or a last resort after an accumulation  – but this has a big impact on the all the other students too: they know that the boundaries are real and they modify their behaviour.  Schools need to attend to the needs of the majority whilst always having concern for those at the fringe.   Behaviourist approaches are highly successful for most children in the context of schools with a warm, friendly and supportive culture and clear boundaries where habits for happy coexistence and effective learning develop and are maintained.

In a tough school, the Group 3 cohort is much bigger.  Here, you might have students who not only find it a challenge to sustain the behaviours required for learning in a shared space but also sometimes present a threat to others: staff, students and themselves.  The scale of numbers means you might not have resources in school to provide secure internal provision that allows all at-risk students to be taught alongside others in appropriate groupings with the right level of safety.  If a student assaults another pupil or intimidates a teacher, or brings a knife or sell drugs, as well as giving a message about how unacceptable that is, on a purely practical level you need somewhere for them to go to create space between people prior to a repair process or a disciplinary process.    That’s not always easy if you’re dealing with several students in crisis on one day and it can massively backfire if the message given is too weak – that certain behaviours are tolerated way past the point of safety.

Mixed into this already complex situation are the 4th group, the Pinball Kids. These children have chronic issues with self-esteem, self-regulation, dealing with authority, resolving conflict….. the list goes on. Here, sanctions being given or not has little impact on their behaviour: they’re too emotional; too hardened or lack the capacity to conform to the social norms required for collective activity unless all their needs and concerns are met immediately.  Exclusions are like water off a duck’s back – they have no impact on behaviour.  Even a very tough school might only have 20 students like this – a handful in each year group – but that is enough to drain resources to zero on a daily basis.  The challenge of keeping these children in mainstream education without causing unacceptable damage to the learning or well-being of others is massive.

The Pinball Kids conversation covers what schools can do alongside what else needs to be available in a community in order for schools to succeed in their complex task.  Alternative Provision is sorely under-funded and in some areas is dire or absent.  In other areas the PRUs that exist are excellent; they are the places where the specialists needed can be found.  Permanent Exclusion leading to a PRU place does not have to be viewed as a disaster. At KS3, that’s much harder to argue – because it’s rare for children to come back.  The RSA research will explore this issue.

There are obviously other mechanisms like managed moves between schools: some schools have good networks and can move students around instead of excluding them permanently.  (Personally I think moralising about exclusions whilst doing managed moves is rather thin ice – they’re different but not that different).  However, there are contexts where the scope for adopting this approach has major limitations – either due to geography, housing,  MAT/LA structures, capacity in schools in general. I’ve dealt with several managed moves but it’s always a case of give and take.  Sadly, there are too many takers and not enough givers in this situation.  I hope this will also be something the RSA looks at.  It should be universally true that schools play a role in the safety net of provision.  I can’t bear the ‘take it or leave it’ approach that some schools project – the idea that, if you don’t like it here, you can go to the softer school down the road.  This serial kicking the can down the road is unacceptable.  All schools serve communities or at least they should and that should entail shouldering some collective responsibilities.  Shouldn’t it?

Finally, there is the problem of conflating the complex issue of school exclusions with off-rolling.  I know of a newly (forcefully) converted academy that has apparently lost over 70 students from KS4 in a year through off-rolling.  Presumably other schools in the area have had to absorb them.  It could be that this wave of hard-line enforcement will pay off – transform the school. It could also be that other approaches would have worked or that some of those 70 students are victims of gross injustice, covertly expelled without due process.  We don’t know.  My view is that it would be wrong to judge unless you knew precise circumstances case by case.  A high number could indicate the extreme scale of the challenge a school faces; it could be that, in the big schemes of things, an early wave of hard-line action is absolutely what is needed to engineer radical change so that, long-term, more children receive a better education: they feel safe, their teachers stick around, disruption and bullying no longer happen.

I’d suggest it’s wise to listen to people on the frontline rather than assuming they’re doing it wrong for their precise context – especially if they succeed in creating a great school.  That said, it might be interesting to see if school’s behaved differently if you had to provide tracked evidence of destinations for all students that leave school after Year 9 and even take responsibility for their outcomes .

So my main message is: don’t judge; talk.  Don’t project from one context to another because they’re all different. Ask yourself – how do I know for sure that I’d manage that differently?  Share ideas and do your bit in the system.  If you want to help I strongly recommend getting in touch with Laura Partridge at the RSA to share your thoughts.  (Laura.Partridge@rsa.org.uk ). They are looking for good policy recommendations informed from views across the sector.

    Solutions and reality checks in the exclusion/inclusion debate. #pinballkids published first on https://medium.com/@KDUUniversityCollege

[digitalmark18-blog]

Top 7 SEO Keyword Research Tools for Agencies

New Post has been published on https://britishdigitalmarketingnews.com/top-7-seo-keyword-research-tools-for-agencies/

Top 7 SEO Keyword Research Tools for Agencies

So what makes a premium keyword research tool worth the investment?

Why even use one in the first place?

In short: It’s all about the collected data, time being saved, and the deeper knowledge of the vertical that can be gained by the user.

In addition to directly speeding up the discovery process, keyword research tools also grant you access to current and historic data that can turn challenging campaigns into well-planned missions.

Plus, you can discover your competitors’ content gaps across search engines.

When it comes to SEO, the difference between great data and poor data is all the difference in the world.

Having information on demand and the knowledge to strategically target relevant search terms is critical.

Many experts in our industry know how to do it by hand the old-fashioned way; and there’s nothing wrong with being able to create content around keywords that are statistically proven using the DIY approach.

However, the amount of time you will save in the long run can be worth the up-front cost of a high-quality SEO tool package.

A premium SEO keyword research tool offers invaluable benefits to agencies.

A great tool should be able to scale up as accounts and employee levels grow.

Let’s cover seven well-known keyword research tools in the SEO world and go over the benefits and features that each provides, each using a single search term for comparison.

1. Google Keyword Planner

Price: Free

Keyword Planner, Google’s classic keyword research tool, is a feature within the Google Ads ecosystem.

The big question for those doing SEO: is it still relevant in 2018?

Long considered the baseline standard for SEO keyword insights, Google loves to make it difficult to use for SEO pros with minimal PPC expertise.

Keyword Planner can show trends and data at a city, region, even for a Nielsen DMA-level area (perfect for major metropolitan areas).

When coupled with landing pages from your competitors, it’s easy to pull relevant high-volume keywords.

Google’s Keyword Planner is also one of the best fundamental tools to use when teaching those new to SEO about the landscape, especially when you have the access to active Google Ads campaign data.

One of the major criticisms voiced by the SEO community revolves around the merging of search volumes for similar keywords.

Previously, each search variation would have its own reported volume (e.g., “dog park near me” would report differently than “dog pars near me”) and the often-repeated sentiment among SEO professionals allude to a weakened level of service and general uselessness.

Considering the rising competition in the industry, and the improvements many of the bigger vendors have made in recent years, it’s easy to understand this side of the discussion.

2. Moz Keyword Explorer

Price: From $99/month for Standard to $599/month for Premium

Long held as the industry standard for SEO resources, Moz continues to update their core services, and their Keyword Explorer tool is no exception.

Pricing is for the entire suite of services, which is ideal for agency or multi-seat requirements.

Recent changes of Moz’s service offerings have been met with mixed-to-positive reviews.

While that can be said for many vendor efforts in search marketing, Moz is a company that continually tries to keep up with the trends and provide cutting edge solutions as they have for over a decade.

When you enter a term into the Moz search box, you’ll receive a combination of data segments.

Keyword Overview looks at the entered term on its own and addresses expected searches per month, the difficulty of competing against Page 1 results for the same term, a rough estimate of organic click-through opportunities (versus paid ads and non-organic positions on the search engine results page), and the perceived priority that the user should assign to optimization for this term, where the higher the score, the higher the demand and a lowered level of competition.

For what it does well, there are a few issues with Moz’s tool.

For one, it tends to rank among the lowest in the volume of keyword suggestions provided, with roughly 1,000 results delivered per seed term.

Moz also provides the same granularity of search volume data that Google’s Keyword Planner provides, providing estimated ranges rather than concrete numbers.

It can also be argued that since seasonality and demand are an important factor when it comes to volume per month, that a lack of granularity shouldn’t be held against them, but rather, be seen as a barometer of expectations rather than a predictive service.

Moz updates their U.S. database frequently across 40 million+ Google search engine results pages and cycle upwards of 15 million keywords on a monthly basis, allowing for them to keep up with changes in the landscape and how people search.

Moz’s Keyword Explorer provides a user-friendly aesthetic that allows agencies to quickly identify opportunity, track performance, assess competitive threats, and drill down into the page-level details for head and niche terms.

3. SEMrush

Price: From $99/month for Pro to $399/month for Business (Free for first 10 uses)

SEMrush has a well-earned reputation as one of the best search engine optimization tools in the marketplace.

This tool suite provides paid and organic keyword data, along with competitor information, and does it well.

SEMrush excels at many things, but we’re here to focus on keyword research for organic search.

When you enter a search term, SEMrush can provide hundreds of thousands of keyword suggestions (among the major players in the industry, only Ahrefs can boast about delivering more).

When you enter a search term into the box, you’re presented with a number of panels that may seem a bit daunting at first.

By drilling into the organic competitors section, you’ll begin to understand why their platform is ideal for competitive keyword gaps, as it will show other in-kind and general domains that occupy the search landscape.

Being able to cross-check seed and long-tail keyword data with what your competitors are ranking for is a major reason why many search industry veterans use SEMrush.

SEMrush will also cover terms it believes are semantically-relevant for the initial query at both a phrase and relational keyword level.

Often, this data will require a bit of filtering, but this is doable within Keyword Analytics, as is the ability to determine the type of SERP features that a term ranks for across your site or the competition, thanks to a Position Tracking option.

This feature also outlines potential outcomes for Page 1 rankings based on competition, difficulty, and can also handle multiple-location campaign tracking at the city and hyperlocal level, making SEMrush a powerful service.

For agencies that wish to collaborate across internal teams and believe SEO and PPC work best when they work together, SEMrush also has you covered.

PPC data is also provided for a keyword, which is critical for high-competition, high-cost conquesting campaigns.

SEMrush provides considerable data related to organic search results, but its historic information on ad history and other paid search metrics vital for deeper collaboration within an agency or in-house work can’t be beaten.

4. Ahrefs Keywords Explorer

Price: From $99/month for Lite to $999/month for Agency

Disclosure: The author is a subscribed user of Ahrefs and is not being compensated for his review.

Ahrefs Keywords Explorer is a powerful, all-purpose SEO tool which provides an expansive database that is updated monthly.

Ahrefs’ keyword generator provides more results than any other tool in the marketplace, and they provide full transparency about how their metrics and database operate.

When a keyword is identified in Keywords Explorer, Ahrefs takes you to the screen below, where the amount of options provided can feel overwhelming at first.

Ahrefs has many strengths outside of keyword research, but the data they provide when a term is entered is outstanding.

Keyword Explorer provides multiple levels of data along with terms broke out in parent/child topic format, making it easy to pinpoint intent and fine-tune terms which apply and those which overlap.

They break down terms by search volume, click data (which can be toggled given that many informational queries receive high search volume but low clicks), and a difficulty rating system.

For topic-related key terms that appear when a keyword or keywords are added, you’re presented with a number of data points.

This includes the term’s placement ranking on SERP, along with the type of SERP result, the estimated difficulty of reaching first-page rankings, along with a drop-down SERP snapshot which pulls in the result for the user, all on-demand.

Tracking can be done at the city level and by language.

One of the downsides of Ahrefs is its price.

While the tool is powerful, it can be a challenge to scale for smaller agencies who would rather have many seats for users and client accounts.

Ahrefs offers options outside of their normal pricing structure via a “Contact Us” link.

But if you’re OK with a single login and fine with being booted when another user needs to do research, Ahrefs is a well-rounded solution for any digital marketing agency.

5. BrightEdge Data Cube

Price: Varies

Disclosure: The author is a subscriber of BrightEdge services and is not being compensated for his review.

Of all the tools being covered here, BrightEdge is likely the one that sticks out the most.

Whereas other options are either free or can be manually integrated on a monthly level and by anyone with a mouse and keyboard, BrightEdge is a platform that handles client reporting, domain management, integration across Google and Adobe analytics, as well as social media integrations and analysis.

BrightEdge is also the one that doesn’t allow for manual submission of tracked domains – to do that, you’ll need to speak to your client rep.

Often compared in discussions with fellow SaaS vendor Conductor, BrightEdge offers a robust keyword research tool known as Data Cube, which provides historic data on a monthly level for any domain or keyword.

The Data Cube feature can be easily added to their reporting platform, known as Story Builder, which makes providing client reports with broad performance results for terms that center around a common segment a breeze.

Because Data Cube only tracks at a U.S.-level for desktop and smartphone, filtering will be important.

In the top-right, you can add filters covering a number of categories using include, exclude, greater than, less than, or by number.

This comes in handy when you use the Data Cube for competitor gap assessments; the filter can easily exclude branded search terms to highlight how non-branded performance for a site compares to their real-world reputation (or how other forms of marketing and advertising influence consumers).

The only big downside is that Data Cube updates monthly, usually around the 6th to the 9th of the new month. This, however, is overshadowed by how well it covers keyword data for the term and by domain.

BrightEdge is a powerful platform that is great for agencies that are seeking to scale up with minimal hassle.

Contracts typically run for one year and services provided can be added or customized to fit your agency’s current and growing needs.

Tracked keywords are also additional, which can often fail to scale up based on the demands of each new client, but provide exceptional hyperlocal tracking to the ZIP code level and update weekly.

Keyword granularity is minimal at best, and research features in Data Cube don’t go broadly into parent topics or cover paid search metrics like Ahrefs or SEMrush, but for a young agency with a young staff and the desire to keep it drag-and-drop, BrightEdge is ideal.

6. Ubersuggest

Price: Free

Developed by entrepreneur Neil Patel, Ubersuggest is a free tool that anyone can use, and it functions similarly to how Google’s search bar uses autocomplete.

You can easily see this for yourself by heading up to the omnibox and typing in a word slowly, letter by letter.

This is a time-wasting task that nobody wants, making Ubersuggest a great way to expedite this.

Once you’ve entered your term, you’ll first see a summary section highlighting search volume, estimated CPC, and the logarithmic level of perceived competition.

The best part? You don’t have to focus on web results.

You have the options of zooming in on Google’s Image, Shopping, YouTube, or News results as well.

Considering the price tag, this is pretty nice to have.

Ubersuggest also supports numerous languages and countries, which other premium services often make it a challenge to replicate or find inside of their platform.

Because Ubersuggest uses Google’s autocomplete API, this tool is great for both young and experienced SEO pros who either seek a quick way to learn about how search works, or are comfortable with how keywords and content work together at a topic level.

7. KeywordTool.io

Price: From $48/month for Pro Lite to $88/month for Pro Plus

Often compared to Ubersuggest, Keyword Tool uses Google’s autocomplete API to pull in data by speeding up the manual process at a high rate.

The biggest benefit of using this service is that, unlike Ubersuggest, you can also pull terms across Bing, Amazon, and even eBay.

While the website claims to be free, this is a half-truth.

You can see the keywords provided, but to access the data behind the pulled terms (search volume, competition, etc.), you’ll need to pay.

The benefit of using KeywordTool: it works well for discovering variations of keywords to build content around.

The downside: all of the other tools above do the same thing.

Are there any benefits to getting a Pro Plus account? Well, it offers a simplistic user experience and it could be worth it if eBay or Amazon search optimization is important to you.

It’s a well-made tool, but it doesn’t cover deeper needs of content marketing, which rely on a deep understanding of topics, context, and semantically-related terms.

Which SEO Keyword Research Tool is Right for Your Agency?

This is, by no means, an exhaustive list of keyword research tools.

Even among the tools discussed in this chapter, there is no “perfect” keyword research tool.

Each tool has benefits and shortcomings.

When selecting a keyword research tool, it’s best to understand where your agency’s strengths and weaknesses lie.

Tools such as Google Keyword Planner and Ubersuggest are great for quick compiling of keyword data. In many cases, the data that can be exported from their outputs can help seed deeper research with the help of Moz and Ahrefs Keyword Explorer.

While Moz and Ahrefs (especially SEMrush) are more robust in their data being provided, they come with a steeper learning and usage curve for inexperienced SEO pros. They also require more of an upfront cost, which may not be feasible for a new agency.

A service like BrightEdge comes with the biggest costs associated, but its SaaS solution for SEO covers many areas inside of a single ecosystem, including the ability to explore keyword data. This may be a benefit for agencies that wish to reduce redundancies across vendors, but eventually, it is likely that the need for a second tool will present itself as talent and effort levels increase inside of your SEO department.

One tool that we didn’t go over involves you – the digital marketer.

Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.

Image Credits

Screenshots taken by Beau Pedraza, February 2018.

Source: https://www.searchenginejournal.com/seo-tools/keyword-research-tools/