#thefrugality

[arlathen]

years ago. YEARS. i had a mutual who was playing oblivion as a guy named kermit thefrug. i don't remember who this mutual was. i don't remember anything else about this playthrough. but i remember kermit.

[danalevyltd]

Repost @alexandra.stedman : Summer stack (also known as 3000 photo attempts at making my hands not look weird in a photo 😆) … We ❤️🤍💙 Tap for details 👆🏽 . . . . . #personalisedbracelet #namebracelet #alphabetcubebracelet #personalisedjewellery #diybracelet #twotonebracelet #danalevy #danalevyjewellery #alexstedman #thefrugality #alexandrastedman #redwhiteandblue https://www.instagram.com/p/Cdu7WsbOq9Q/?igshid=NGJjMDIxMWI=

[foxintheattic]

This little cutie belongs to the lovely @thefrugality. Don’t you just want to squeeze her! She’s enjoying the company of one of my happy cloud rattles and a happy cloud swaddle blanket. #babygift #muslinswaddle #swaddleblanket #happyclouds #babyrattle #babiesofinstagram #letthembelittle #babygifts

[itsgabbieokh-blog]

Wool dryer balls are chemical free, reusable, and require a lot less material to make than regular dryer sheets. I personally make a lot of laundry and dryers for me are a must have. However, they are not that good for the environment. Wool dryer balls cut drying time, remove static, and help fluff clothing. Overall, they are a lot better than dryer sheets and a lot less harmful. They are also cost effective and easy to make. I really hope to start using this in my future.

[luggagebagscases]

La Redoute Homeはまだファッションの最大の秘密の1つです

家のインテリアは非常に個人的な空間であり、議論することはできません。ワードローブの外では、スタイルや趣味を通して個性を最大限に発揮できる場所であり、最も親密でプライベートな瞬間が起こります。 その場合、私たちは常に愛し、永遠に保ちたい作品を見つけたいと思っています。しかし、それは私たちがファッションと同じようにインテリアのトレンドに惹かれていないという意味ではありません。上記の両方のボックス（トレンド主導型および長期持続型）にチェックマークを付けたアイテムの1つは、La RedouteのAfawラグです。とてもユビキタスになり、La Redouteチームは独自のInstagramアカウントを設定しました。 写真： えりか 私たちのすべてのファッションの友人が所有しているようです。自宅用に購入しました（家を引っ越したばかりです）。エリカ・デイビスはトレンドを始めたと信じられており、Instagramの投稿に次のように書いています。「多くの人がこれを購入しました。 写真： @thefrugality このラグは今でも人気がありますが、La Redouteには他にもたくさんの素晴らしいアイテムがあります。たとえば、The FrugalityのAlex Steadmanは、ブランドの非常にシックなコーヒーテーブルを所有しています。私がさらに研究を行ったとき（もちろん、すべてジャーナリズムの名において）、私は非常に多くの豪華な作品を発見しました。手頃な価格の家具からスープボウルまで、シックな家に理想的な場所がたくさんあります。

[differentluggagebagscases]

La Redoute Home Is Still One of Fashion's Biggest Secrets

Home interiors are a very personal space, you can't argue with that. Outside of your wardrobe, it's where you can showcase your personality the most through your style and taste and where your most intimate and private moments take place. It makes sense then that we always want to find pieces that we love and will want to keep forever. But that doesn't mean we're not drawn to interior trends in the same way we are with fashion. One item that managed to tick both the above boxes (trend-led and long-lasting) was La Redoute's Afaw rug. It became so ubiquitous that the La Redoute team even set up its own Instagram account. Photo: @erica_davies All our fashion friends seem to own one. I bought one for my home (I have just moved house). Erica Davis is credited with starting the trend, writing on an Instagram post: "A lot of people have bought it. The brand told me that since I first featured it on here last March, it has had to be restocked six times!" Photo: @thefrugality While this rug remains perennially popular, it's worth noting that La Redoute has so many other incredible pieces. For example, Alex Steadman of The Frugality owns a very chic coffee table from the brand. When I did further research (all in the name of journalism, of course), I discovered so many gorgeous pieces. From affordable furniture to soup bowls, there's so much on the site that is ideal for a chic home. Photo: @monikh Personally, I'm all for more neutral and natural shades (a trend reflected in the upcoming spring/summer season too). I now have my eye on some great rattan pieces for my bedroom as well as a wicker lampshade that will look incredible over my kitchen table. To see all the pieces to shop on La Redoute, keep scrolling for my edit. SHOP THE LA REDOUTE EDIT p Afaw Berber-Style Rug (£99) p Buisseau Oak/Rattan Coffee Table (£135) p Caldera Large Grey Speckled Planter (£17) p Gogain Soup Bowls (Set of 4) (£36) p Sanna Sandstone Dessert Plate (£34) p Set of 4 Mélya Handleless Mugs (£16) p Makita Cage-Style Wicker Lightshade, Large (£99) p Embossed Mustard Ceramic Table Lamp (£55) p Galindo Hand-Blown Glass Jug (£50) p Zalato Two-Tone Ceramic Carafe (£14) p 29cm Elko White Square Wall Clock with Copper Case (£24) p Caligone Gold-Coloured Metal Mirror (£199) p Large Quevedo Resin Cactus (£299) p Santos Terracotta Vase (£70) p Hempy Rectangular Jute Rug (£140) p Buisseau Bedside Wall Shelves (£90) p Galb Wooden Armchair (£290) p Waska Oak and Cane Sliding Door Cabinet (£625) Next up, the biggest spring/summer 2020 fashion trends you need to know.

[verytiny]

follow my insta @ mryamgna and finsta @ thefrug follow my snap @ lazuli follow my twitter @ mireyum thanks love y'all 💌

[dramafan5-blog]

Three Beauty Brands On Their Secrets To Success

With the beauty market seemingly saturated, where new start-ups and industry heavyweights are constantly jostling for the attention of consumers, founding your own brand might appear an increasingly impossible feat. But that’s exactly what these three entrepreneurs have done – and they are thriving. We sat down with the founders of Ayu, Garbo & Kelly and SALT By Hendrix, who shared their secrets to building a beauty brand in the current climate. Prepare to be inspired.

Image: Instagram @thefrugality

Alanna Quin from Ayu

Inspired by the founders' studies of Ayurvedic medicine, Ayu's perfumes blends - which are handmade in India - have already established a cult following with celebrities and beauty lovers alike.  

What’s the concept behind your brand? 

Our brand is built around the philosophy of Ayurveda - hailing from India, it’s believed to be one of the world’s oldest holistic healing systems. The word 'Ayurveda' translates from Sanskrit to mean 'science of life' and it's based on the belief that health and wellness depend on a delicate balance between the mind, body and spirit. Essentially, Ayurveda teaches you about prevention and maintaining good health, rather than waiting for sickness to happen.

How did you start it? 

My business partner Madeleine Whitter studied Ayurveda and I was really intrigued by it. After travelling to India and becoming so immersed in it, I came back home and began my studies in it as well. We both knew that we wanted to somehow create and bring to life what we'd been taught, and from a mutual love of creating our own scents stemmed the idea of incorporating ayurvedic principles into a perfume, which is now Ayu.

What surprised you or was most difficult about starting a beauty brand?

We work with a number of suppliers in India for essential oils, absolutes and herbs, and this can be quite challenging. We have very different ideas on timing which has definitely taught us patience. They also have so many religious holidays every month which can add to the many delays we can never plan for.

What would you differently next time?

I don't think there's anything we'd do differently - everything that's happened to us has been a good learning curve to move us forward to the next chapter. I can honestly say I've enjoyed every moment.

What’s been your biggest breakthrough moment?

Launching Souq as our first scent - the response was extremely positive and the catalyst for great things that lay ahead. We've been picked up by some amazing and really supportive retailers including My Chameleon, Orchard Street, Newrybar Merchants and Splice. 

Anything else you want us to know about the brand?

We've just returned from a trip to India where we've been working on developing new products and expanding our range into other categories of beauty as well, which you will start to see over the coming months. 

What’s the star product from the range? 

Souq is definitely very much loved by everyone - we receive so much great feedback and stories of people being stopped in the street to ask what they're wearing. That honestly makes our day!

Image: Gold Coast Bulletin

Named in honour of the classic beauty of two Hollywood icons, Garbo & Kelly deliver makeup products that work for every woman. They've recently been awarded Australian Makeup Brand of the Year at the Makeup Artist Guild Asia Pacific Awards 2018.

What’s the concept behind your brand?

Garbo & Kelly offer vegan products that specialise in perfectly shaped brows, chiselled cheeks and defined lips to create a look of urban glamour. We believe that every woman deserves the highest quality products and tools to create, correct, camouflage and enhance our beauty, and go from desk to diva in minutes. This gives us the confidence to conquer all elements and expectations of our day. 

How did you start it?

After working with Anastasia Soare [of Anastasia Beverly Hills] for many years, I was so inspired by her that I wanted to make the most of the knowledge I had gained, and to create a brand that was about classic and timeless looks. I wanted to keep the brand tight without too many confusing shades or fad colours. 

What surprised you or was most difficult about starting a beauty brand?

Everything has surprised me. Creating Garbo & Kelly is the hardest thing I have done in my life. I have learnt a lot about ingredients and I am still listening to my customers about which ingredients they want. I think this was the most overwhelming area and one I want to improve in. 

What would you differently next time?

I have thought about this so much and I don’t think there is anything I would change. There are items I would like to add in the near future, such as mascara to complement our award-winning Femme Fatale Duo Eyeliner (recently awarded Best New Eye Product at the Pure Global Beauty Awards). Garbo & Kelly only started 18 months ago and I am so excited to continue building the range.

What’s been your biggest breakthrough moment?

Working with Anastasia for 13 years and being her Australian distributor gave me an insight into what is important to Australian women. Time is of the essence and life is so fast that we need to go from work to wow as quickly as possible. I have also developed products that are waterproof or water resistant where possible to withstand the Australian climate and the demands of the day.

Anything else you want us to know about the brand?

Our lip collection is nut free. A girlfriend of mine has a severe nut allergy and I would have been nervous sending her products that could affect her.

What’s the star product from the range? 

I never want Garbo & Kelly to have products in the range that are not necessary, so this is a hard question. Our biggest seller that everyone seems to love is our Master of Illumination Highlighting Kit - it has two matte shades that are great to use on top of the brow and between the eyes to make the brow pop, and four shimmer shades for red carpet looks.

SALT By Hendrix's range - offering skincare, bath and home fragrance - deliver premium products with plant-based ingredients, created to leave you feeling beautiful both inside and out. 

What’s the concept behind your brand?

A beautiful plant-based beauty range that is a sensory delight. Our products must offer incredible performance yet smell and feel amazing on the skin. We didn’t want a product that you wanted to hide in your cupboard - our range looks and smells as amazingly as it performs.

How did you start it?

It essentially started in my kitchen at home, where I built formulations for my son who had incredibly sensitive skin and eczema as a baby. I was concerned about using harsh, synthetic ingredients to improve his skin sensitivities and the line evolved from this point when I could see the improvements in his skin. 

What surprised you or was most difficult about starting a beauty brand? 

The amount of time and effort it takes to perfect a formulation - so much thought, time, planning and playing to get products just right. The product looks so simple but hiding behind this simplicity is crazy amounts of complexity, from packaging to formulations to getting them market ready for our buyers and customers. I find that people underestimate the intricacies of a beauty brand.

What would you do differently next time?

I’d have more confidence in our line from the start. When you bring a product to market you always dream and hope that it is going to be loved, but it is also very daunting - especially with so many amazing brands out there. Thankfully I have always had an awesome family and team to instil confidence in me. 

What’s been your biggest breakthrough moment?

Receiving emails and phone calls from major retailers around the world has been amazing. We have always been passionate about our face range but it is also a complicated market and consumers are incredibly educated. The positive feedback that retailers and customers have for this part of our line has been a long-term goal and hearing it has been lifechanging for us.

Anything else you want us to know about the brand?

Our brand is what it is today thanks to our incredible team. We are so fortunate to have a team of amazing ladies (and mummas) that work with us; without them, we wouldn’t be where we are today. We always hire on aptitude and attitude, making sure new team members are right for our brand and bring the sparkle we love has been imperative and will continue to be as we work towards our goals.

What’s the star product from the range? 

Mermaid Oil. She is the little baby people are addicted to – she is hydrating, great under makeup or at night and is super gentle. Being able to create a product that has such loyalty and repeat purchases has been a game changer. She is the inspiration for our newest line of products coming out soon.

Story by Tess Schlink; Images from brand founders

Source: http://www.beauticate.com/how-to/australian-beauty-brands-secrets-to-success

[the-paleo-diets]

The Frugal Paleo Cookbook by Ciarra Hannah is fun, easy, and packed with flavor… http://bit.ly/2DcZ3yP

The Frugal Paleo Cookbook by Ciarra Hannah is fun, easy, and packed with flavor. Ciarra’s writing and recipes are friendly and approachable, just like her. Many people complain to me that the Paleo Diet is expensive, and with this book, they lose that argument fast. No more excuses. Ciarra has helpful tips on planning a budget …

The Frugal Paleo Cookbook by Ciarra Hannah is fun, easy, and packed with flavor… http://bit.ly/2DcZ3yP

[sethground]

How would Instagram stars save M&S?

How would Instagram stars save M&S?

Image copyright @thefashionablepan/@thefrugality Image caption Bloggers Debbie Le and Alexandra Stedman are fans of some M&S clothing

Remember THAT Marks & Spencer jumpsuit that sold out in 24 hours in the summer?

Or the flowing yellow dress that’s currently dominating all of our Instagram feeds?

If you look on social media, there is always a buzz about certain pieces from M&S, which seems…

[danalevyltd]

Repost @thefrugality ・・・Everything’s gonna be all white (or at least until Peggy’s onto solids 😂). . . Our seashell hoop earrings & cuff bracelet fit white at home here 😉 . . . . #danalevy #seashell #seashellearrings #seashellbracelet #cuffbracelet #hoopearrings #cowrieshell #cowrieshelljewelry #danalevyltd #thefrugality #frugality #flatlay #flatlaystyle #white

[zarahoffman]

31 High-Street Homeware Pieces You Can Totally Fake As Expensive

When the announcement came last week that River Island would be launching homeware in September (and that our RI friends tell us it’s really quite great) it reminded me that our high street really has quite a lot to offer in this department these days. Once upon a time fancy furnishings were just for the wealthy and the rest of us stocked up on Malmo From Ikea like it was going out of style. Now you can pick up posh-looking vases in Arket, amazing lamps in H&M, fancy tableware from Zara Home, bonkers pots from Urban Outfitters and elegant chairs from French Connection—and that’s just a few examples to whet your appetite. If your home decor is just as important as your shoe-drobe, but you’re permanently running on an ASOS kind of budget we’ve selected the most expensive homeware items on the high steet and divided them up into categories for your easy perusal. 

Next up, what London girls are wearing IRL.

Opening image: @thefrugality

source https://www.whowhatwear.co.uk/best-high-street-homeware

[fabarmybeauty]

Dream storage situation 😍 (RG @thefrugality)

[luggagebagscases]

La Redoute Homeはまだファッションの最大の秘密の1つです

家のインテリアは非常に個人的な空間であり、議論することはできません。ワードローブの外では、スタイルや趣味を通して個性を最大限に発揮できる場所であり、最も親密でプライベートな瞬間が起こります。 その場合、私たちは常に愛し、永遠に保ちたい作品を見つけたいと思っています。しかし、それは私たちがファッションと同じようにインテリアのトレンドに惹かれていないという意味ではありません。上記の両方のボックス（トレンド主導型と長期持続型）の両方にチェックマークを付けた1つのアイテムは、La RedouteのAfawラグです。とてもユビキタスになり、La Redouteチームは独自のInstagramアカウントを設定しました。 写真： えりか 私たちのすべてのファッションの友人が所有しているようです。自宅用に購入しました（家を引っ越したばかりです）。エリカ・デイビスはトレンドを始めたと信じられており、Instagramの投稿に次のように書いています。「多くの人がそれを購入しました。 写真： @thefrugality このラグは今でも人気がありますが、La Redouteには他にもたくさんの素晴らしいアイテムがあることは注目に値します。たとえば、The FrugalityのAlex Steadmanは、ブランドの非常にシックなコーヒーテーブルを所有しています。私がさらに研究を行ったとき（もちろん、すべてジャーナリズムの名において）、私は非常に多くの豪華な作品を発見しました。手頃な価格の家具からスープボウルまで、シックな家に理想的な場所がたくさんあります。

[wp-yahoo-style-1042-yahoopa-blog]

The Sweater Everyone Will Soon Be Freaking Out About

  M&S Collection Funnel Neck Fluted Sleeve sweater. (Photo: Marks and Spencer)

Every girl seems to have that one sweater in her wardrobe that she can depend on. And last fall, the H&M bell sleeve sweater, which offered the Céline look at a fraction of the price, appeared to fill that coveted role for many women, as it quickly sold out. Now a new cropped version has hit the fashion waves, and we’re guessing this one’s going to be the latest to fly off the shelves.

British clothing brand Marks and Spencer recently added an amazing and similar fluted bell sweater to its knitwear department. And at only $43, the designer-inspired fitted jumper fits not only the fashion bill, but the money-savvy one as well. So now fashion influencers and aficionados alike can recreate the bell-sleeve trend spotted on the runways, as Elie Saab, Derek Lam, Christian Siriano, Roberto Cavalli, and more have shown that it’s not going anywhere.

Emma Hill recently sported the bell-trendy sweater on Instagram, garnering much fascination around how one could look so designer-savvy on a not-so-designer budget.

A-game sleeves ???? (tap for deets) #ootd

A photo posted by Emma Hill | EJSTYLE (@emmahill) on Aug 2, 2016 at 1:35pm PDT

Enthusiastic reactions to Emma Hill’s and the Frugality’s Instagrams — each of which received around 2,000 likes — support our notion that this sweater won’t be in stores for too long:

When @marksandspencer give sleeve this good, I’m there with bells on ???? ????????(I got a size small but it’s quite short so could still have gone a size up for more slouch) #TheFrugality #sp Link in bio ????????#TheFrugality

A photo posted by Alex Stedman (@thefrugality) on Jan 6, 2017 at 11:25am PST

So if you’re looking to add a piece to your winter wardrobe, now you know exactly what to buy. Just don’t wait too long, as it’ll probably be gone in the blink of an eye.

Related: Killer Sleeves: The Silent Champion of Fall 2015 6 Bell Sleeve Looks You Need in Your Closet ASAP!

Let’s keep in touch! Follow Yahoo Beauty on Facebook, Twitter, Instagram, and Pinterest.