#theUAs have everything else

[1ddiscourseoftheday]

Thurs 5 Sept 1/2

“Happy release day everyone, exciting stuff!”

Too right Louis! Kill My Mind is out and it's awesome and the world is all over it, hell yeah. KMM hit the charts high and climbed all day, hitting #2 on iTunes and getting great press, with LTHQ going hard on the global focus.

He did the first of many radio appearances, notably the Indie House Party spot, genuinely the Louis interview of DREAMS, a full hour of real music talk and respect and Louis just relaxing and talking about what he loves with someone knowledgeable and smart who takes him seriously as an artist, I'm... overwhelmed. And Louis playing music for us? Please just give Louis his own radio show I want this content always! He also did an earlier show, played the rom com game, fun stuff but no room to get into it sorry highlights below. The Notebook still isn't a rom com though, where's the comedy? Someone needs to talk to him and Harry about that.

MTV calls KMM "bigger slicker and rockier than anything he's ever done", and talks about his note of intention, Rolling Stone published a write up and tweeted about the song (as does Rob Sheffield, "KMM is the No Control sequel I did know I needed"), iHeart says "think LBD and No Control vibes with an Oasis twist," Euphoria calls the song "a new age Britpop banger that'll shine even brighter in a live setting" and Louis "your new Britpop icon," he got a twitter moment, Power Radio UK is gonna play the song hourly all weekend, and the Comic Relief breakfast footage is finally dropping, teased today and out tomorrow.

Louis says the song is about experimenting when you're young, fun nostalgia, and looking back at being juvenile. He says it can be read as being about a toxic relationship but mostly that it's about going through an experimental phase in your youth and doing things that might not be good for you but are exciting, about "... uh... being naughty" (it's at least in part about drugs like yeah I'm saying it. It is and you know it, fight me, and also who cares, it's not a big deal.) He says, "the next few songs I have coming out represent me as an artist," "this is the most comfortable I've felt musically," "this is the vibe from now on," about the song being loud and in your face, "as promised!" and that he is "proud and excited"- yeah! Us too!!

He thanks the fans more times and in more ways than I can count but yeah bunches of tweets, radio mentions ("they're smart yeah?" *taps head cutely*), re: the fan project of a BILLBOARD IN TIMES SQUARE (can you believe?!) he says, “so fucking incredible,” he did a thank you video, and a final tweet to finish out the day "even if I don’t always see you all I feel your presence and your backing" and signed off by saying fuck fandom factions with his emphasis on how much he loves ALL his fans.

An Arista release about KMM calls TOU “the first single off (Louis') album” and Louis said today that he wouldn't be playing Miss You in Madrid- he said he will play five new songs not counting KMM yiiiikkkes and OMG. He says he will be covering one of the songs he deleted on the radio show keep or delete game! (But not the Arctic Monkeys one so that narrows it down to what like three? My money's on the Libertines) (FYI I hope yall know I'm taking that day off just getting that out there now.) About the 1D ten year anniversary he says, "we should do something for that." And yeah what about those guys? Let's be real, we need a special section for this; he's talking about Harry. He's saying his name and casually talking about communicating with him! Asked about being in touch with the boys- he said he "saw Liam most recently," that he talks to him on the phone, that he hung out with Niall at Glastonbury, in fact he really gets into specifics and details for them both, exactly when and where, and then he says he hasn't seen Harry in "a while" but "I've been in contact with him recently, it's proper nice. Proper nice." Okay okay... by nighttime radio slots we had progressed to chatting about Harry's hair. He's asked about Harry's new haircut looking like his and he says, "I'll be telling him that yeah," and later, "I'll be sending Harry a text about his hair." Listen NBD right ....unless maybe you've been force fed a narrative of them not even being friends anymore for years. So are we seeing an end to that nonsense? HELL YEAH bring it on! A good start, KMM cowriter Jamie Hartman casually dropping the factoid that KMM was recorded at Shangri La, yes, the same studio where Harry was holed up to taking all those shrooms and recording HS2. Louis also named Japan as where he'd most like to go on tour, lol. Not mentioned once today: Eleanor or Freddie. I mean why would you mention your girlfriend during a whole radio segment about rom coms and romance amiright? Mhmm. I'm not saying we've heard the last of them but it definitely wasn't a focus today.

The lyric video exists and is cool and I don't have time for it but it shows him dressed as Liam Gallagher onstage, cute, and tells the story of a couple meeting at a Louis show and in the end smooching by a, uh, lighthouse. Maybe we'll have time for video analysis in full by the weekend? Let's go girls!

Finally, when promo was done for the day he parked himself on twitter to see what was up- he responded to a fan teasing about the Real Madrid shirt- “beaut shirt tho.” It was beautiful, the rainbow especially. He defended his height, ("to be fair he's a tall fucker"), says he liked Florence and the Machine, thanked Rolling Stone and various others and a few other things.

There were also lots of pics look go check a UA or something I'm done for I mean I also left out so much interview stuff and you all saw all this anyway! Whatever! Goodbye! Goodnight to Louis only THANKS FOR THE TUNE