#spreadyourhappy

[energywithshayrizzo]

Ways to celebrate turning fifty: We did a few neat birthday activities that generated creativity and positive vibes. Inside the glass jar are birthday wishes my guests wrote to me. We set up a table with had made paper tags and markers with a sign saying: “Send Rebecca Your Birthday Wish”. 🫶 Look at all the hand made holiday cards we created! These were made for our local seniors in need of some holiday cheer this season. We did good. There is officially more happiness in the world because of your creativity. I’ll let you know where they get delivered. #spreadyourhappy #findyourhappyandstaythere #onthegowithrizzo #rizzostrategicsolutions #rizzoed https://www.instagram.com/p/Cmej04mpJ5z/?igshid=NGJjMDIxMWI=

[lifechange4u]

This is a day you have never seen before it's a great day to be grateful for what you have ✨✨✨! I am so ready for spring to show up and show out 😀😀! Gods timing is perfect so don't worry....just be ready! I am my best investment so spending time making myself better is absolutely necessary! Lesson Life: Whatever you do always make time for yourself mind, body, spirit! #spreadyourhappy #livenow #NYC #cancerfree #lightseeker #empowerment #twins #naturalbeauty #chronicpain #international #smoothies #cleaneating #keepgoing #fitness #digital #curvygirlsworkout2 #workfromhome #womeninbusiness (at New York)

[iamswarnima]

Great celebration Of The Month✨💃#FamilyDay💚 . . . #AboutYesterday #fungames #gifts#masti #dance#happiness #funevening#goodvibes #EnjoyedAlot#dance#madness #celebrations🎉#enjoylife💯 #herbafamily#herbafriends #superfunday#sundayfunday #gowns#spreadyourhappiness #republicday#indian #creatingresults#nutrifire🔥 (at Ulhasnagar) https://www.instagram.com/p/B9OaVapl_Po/?igshid=oboyexu9pa3i

[ziglarinspiration]

Be so happy that when others look at you they become happy too. #SpreadYourHappiness #PositivelyInfluenceOthers #Ziglar

[mommysbliss928]

Baby there's nothing holding me back. ❤️ #strongereveryday #wantingtodomore #neverletanyonedualyoursparkle #shinethrough #spreadyourhappiness 😊

[the-slim-yogi]

Motivation of Buddhism -happiness for the day:) . . . Share your happiness and positivity of others, it will not burn out your light within, but rather brighten it and grow from each person you touch within. Reach out to all, no matter who they are. Your smile or positive comment can brighten their day. . . We do not know what others are going through, touch each person with your inner most happiness and light within. . . Let your inner spirit glow from within. #happiness #yogateacher #ryt200 #buddhism #love #spirit #soul #allisone #spreadyourhappy #love #beloved #give #gift #itsachoice #lifestyle #reachwithin #giveyourall #positive #energy #glow #happy #natural #aura #intuitive #goodpeople #bethegoodpeople #influencer #community #mycommunityistheuniverse #love #light #namaste' #om

[websolutionscreativemind]

SEO in visakhapatnam|SEO Training in Visakhapatnam

img { max-width:100% !important;height:auto !important;}

The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive. Video ...

  10 B2C Brands Crushing it with Instagram Video Content in 2017

 In This Issue...

 10 B2C Brands Crushing it with Instagram Video Content in 2017

 More Recent Articles

The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive.

Video offers a great format for telling your story (or more importantly, the story of your customers) and connecting with your target audience. In 2016, eMarketer found that over 60% of brands planned on investing more in video in the next 12 months.

That means, competition for audience eyes will only get more competitive as brands begin to figure out what video mix works best for their marketing. Unfortunately, finding the right style and type of video for your brand can often be the toughest step.

2017 has just begun and there are already brands that are crushing it with video content and Instagram is one place to start. Below we're going to dive into how 10 B2C brands are winning with 30-60 second video content on Instagram.

Oreo

Total Followers: 2.1 Million

Oreo has made strides in real-time marketing starting with their infamous approach to the Super Bowl power outage. On their Instagram, you'll find a delightful mix of Oreos "in the wild" and content focused on classic favorites, as well as new products. In the video below, Oreo asks viewers to "slip into something more elegant" with their new thin cookies.

Introducing new Chocolate ?#?OreoThins. Slip into something a little more elegant.

A video posted by OREO (@oreo) on Jul 13, 2016 at 7:27am PDT

RedBull

Total Followers: 6.4 Million

RedBull is a brand that is all about adventure and the lives of their super fans. Much of their content is regrams from other profiles as a way to showcase and feature other Instagram'ers. One of my favorite videos that they have published this year is of an adventure loving influencer that takes an exhilarating (albeit short) ride on a rollercoaster down a mountain.

Life can be a rollercoaster sometimes. ? ?: @seanpettit_ ?: @redbulltv | Keep Your Tips Up #adventure #rollercoaster

A video posted by Red Bull (@redbull) on Jan 20, 2017 at 6:55pm PST

Nutella

Total Followers: 1.2 Million

Nutella has a very fun and delicious Instagram profile. On it you'll find different ways to spread Nutella on all of your favorite foods. I particularly enjoy their breakfast videos that showcase different ideas for making Nutella part of a balanced breakfast. They also encourage UGC by using the hashtag #SpreadYourHappy.

Stack breakfast with something the whole family will love. #SpreadTheHappy

A video posted by Nutella (@nutella) on Jan 11, 2017 at 8:29am PST

Stitch Fix

Total Followers: 472,000

Stitch Fix is hands down one of my favorite finds within the past two years. Their approach to styling encourages you to step outside of your normal style and experiment with new looks. As part of a style challenge that they're running on social channels, Stitch Fix is encouraging their customers to upload their favorite looks with videos like the one below to win a $1,000 prize!

Put on your favorite playlist, it's time to pull off athleisure! Hit a #MyStyleChallenge home run like merchandise maven, Rachel B. & try something new! We'll be announcing the first two winners tomorrow—stay tuned! Contest details at link in bio.

A video posted by Stitch Fix (@stitchfix) on Jan 15, 2017 at 9:01am PST

Nike

Total Followers: 68.7 Million

Nike is one of those iconic brands that seems to create powerful campaigns, no matter what channel they're on. This video in particular features professional runners and an olympian in a way that showcases the product, without making it seem like Nike is trying to sell you something (other than an awesome experience).

Do you believe in more? Watch @FKAtwigs x @nikewomen, featuring @ughlyducklin and @mchamleywatson. ? #doyoubelieveinmore #nikewomen

A video posted by nike (@nike) on Jan 11, 2017 at 6:24am PST

Jimmy Choo

Total Followers: 5.7 Million

Jimmy Choo is known for their decade spanning high-fashion. What is great about the videos on their Instagram channel is that the products truly look like a piece of art. Their approach makes it easy to consider their fashion an investment versus a splurge and after just one video, I was searching to see how I too could own some Jimmy Choo.

Discover the exclusive film that brings the #Women’s #SS17 collection to life on our YouTube channel.

A video posted by Jimmy Choo (@jimmychoo) on Jan 13, 2017 at 9:02am PST

Apple Music

Total Followers: 1.8 Million

Apple Music has a great mix of everything from up-and-coming artists to new tracks from your favorite bands. In particular, their exclusive interview snippets from some of today's top musicians is a great way to generate excitement and keep people coming back for more.

Talking new album, touring and more. Check @teddysphotos & @zanelowe only on @beats1official.

A video posted by Apple Music (@applemusic) on Jan 19, 2017 at 1:42pm PST

Amazon

Total Followers: 782,000

Amazon's Instagram profile is funny, clever and delightful. Each time I visit there is something that warms my heart or makes me giggle. This video in particular gives viewers all the feels. It's a throwback to the millionth (yes you read that right) banana that they gave away free of charge.

#TBT to when we gave out our 1 millionth banana! ???

A video posted by Amazon (@amazon) on Jan 19, 2017 at 10:36am PST

Life Time Fitness

Total Followers: 48,200

Life Time Fitness offers a serene and spa like atmosphere in their gyms located throughout the United States. As a long-time member, I have found their social media content to be incredibly motivating. Sort of like that workout pal that keeps you motivated and offers support, even when you're ready to throw those resolutions out the window.

Success. Day by day. 60 days of support. Sign up for the 60-Day Challenge at the link in profile! @lifetime.weightloss #lt60daychallenge #lifetimefitness

A video posted by Life Time Fitness (@lifetimefitness) on Jan 19, 2017 at 6:20pm PST

Gerber

Total Followers: 167,000

Gerber's Instagram is exactly what you might expect, pictures and videos of beautiful babies. Gerber is currently on the hunt for their 2017 Spokesbaby and shared video snippets from their 2016 winner which are almost too cute to stand.

Isla, our 2016 Spokesbaby, has had an amazing year. Stay tuned, we’re excited to announce the Grand Prize winner and all the milestone winners. #GerberPhotoSearch2016

A video posted by @gerber on Jan 19, 2017 at 2:22pm PST

Go On, Give Video A Try

As these examples show, there are a multitude of options for incorporating video into your content marketing strategy. Everything from motion graphic videos, to stills or interaction with customers all present a great opportunity to begin testing video for your brand. If you're interested in learning more about TopRank Marketing's motion graphic video capabilities and how they can help level up your video marketing, contact us today!

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | 10 B2C Brands Crushing it with Instagram Video Content in 2017 | http://ift.tt/faSbAI

The post 10 B2C Brands Crushing it with Instagram Video Content in 2017 appeared first on Online Marketing Blog - TopRank®.

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[christopheruearle]

10 B2C Brands Crushing it with Instagram Video Content in 2017

The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive.

Video offers a great format for telling your story (or more importantly, the story of your customers) and connecting with your target audience. In 2016, eMarketer found that over 60% of brands planned on investing more in video in the next 12 months.

That means, competition for audience eyes will only get more competitive as brands begin to figure out what video mix works best for their marketing. Unfortunately, finding the right style and type of video for your brand can often be the toughest step.

2017 has just begun and there are already brands that are crushing it with video content and Instagram is one place to start. Below we’re going to dive into how 10 B2C brands are winning with 30-60 second video content on Instagram.

Oreo

Total Followers: 2.1 Million

Oreo has made strides in real-time marketing starting with their infamous approach to the Super Bowl power outage. On their Instagram, you’ll find a delightful mix of Oreos “in the wild” and content focused on classic favorites, as well as new products. In the video below, Oreo asks viewers to “slip into something more elegant” with their new thin cookies.

Introducing new Chocolate ?#?OreoThins. Slip into something a little more elegant.

A video posted by OREO (@oreo) on Jul 13, 2016 at 7:27am PDT

RedBull

Total Followers: 6.4 Million

RedBull is a brand that is all about adventure and the lives of their super fans. Much of their content is regrams from other profiles as a way to showcase and feature other Instagram’ers. One of my favorite videos that they have published this year is of an adventure loving influencer that takes an exhilarating (albeit short) ride on a rollercoaster down a mountain.

Life can be a rollercoaster sometimes. ? ?: @seanpettit_ ?: @redbulltv | Keep Your Tips Up #adventure #rollercoaster

A video posted by Red Bull (@redbull) on Jan 20, 2017 at 6:55pm PST

Nutella

Total Followers: 1.2 Million

Nutella has a very fun and delicious Instagram profile. On it you’ll find different ways to spread Nutella on all of your favorite foods. I particularly enjoy their breakfast videos that showcase different ideas for making Nutella part of a balanced breakfast. They also encourage UGC by using the hashtag #SpreadYourHappy.

Stack breakfast with something the whole family will love. #SpreadTheHappy

A video posted by Nutella (@nutella) on Jan 11, 2017 at 8:29am PST

Stitch Fix

Total Followers: 472,000

Stitch Fix is hands down one of my favorite finds within the past two years. Their approach to styling encourages you to step outside of your normal style and experiment with new looks. As part of a style challenge that they’re running on social channels, Stitch Fix is encouraging their customers to upload their favorite looks with videos like the one below to win a $1,000 prize!

Put on your favorite playlist, it’s time to pull off athleisure! Hit a #MyStyleChallenge home run like merchandise maven, Rachel B. & try something new! We’ll be announcing the first two winners tomorrow—stay tuned! Contest details at link in bio.

A video posted by Stitch Fix (@stitchfix) on Jan 15, 2017 at 9:01am PST

Nike

Total Followers: 68.7 Million

Nike is one of those iconic brands that seems to create powerful campaigns, no matter what channel they’re on. This video in particular features professional runners and an olympian in a way that showcases the product, without making it seem like Nike is trying to sell you something (other than an awesome experience).

Do you believe in more? Watch @FKAtwigs x @nikewomen, featuring @ughlyducklin and @mchamleywatson. ? #doyoubelieveinmore #nikewomen

A video posted by nike (@nike) on Jan 11, 2017 at 6:24am PST

Jimmy Choo

Total Followers: 5.7 Million

Jimmy Choo is known for their decade spanning high-fashion. What is great about the videos on their Instagram channel is that the products truly look like a piece of art. Their approach makes it easy to consider their fashion an investment versus a splurge and after just one video, I was searching to see how I too could own some Jimmy Choo.

Discover the exclusive film that brings the #Women’s #SS17 collection to life on our YouTube channel.

A video posted by Jimmy Choo (@jimmychoo) on Jan 13, 2017 at 9:02am PST

Apple Music

Total Followers: 1.8 Million

Apple Music has a great mix of everything from up-and-coming artists to new tracks from your favorite bands. In particular, their exclusive interview snippets from some of today’s top musicians is a great way to generate excitement and keep people coming back for more.

Talking new album, touring and more. Check @teddysphotos & @zanelowe only on @beats1official.

A video posted by Apple Music (@applemusic) on Jan 19, 2017 at 1:42pm PST

Amazon

Total Followers: 782,000

Amazon’s Instagram profile is funny, clever and delightful. Each time I visit there is something that warms my heart or makes me giggle. This video in particular gives viewers all the feels. It’s a throwback to the millionth (yes you read that right) banana that they gave away free of charge.

#TBT to when we gave out our 1 millionth banana! ???

A video posted by Amazon (@amazon) on Jan 19, 2017 at 10:36am PST

Life Time Fitness

Total Followers: 48,200

Life Time Fitness offers a serene and spa like atmosphere in their gyms located throughout the United States. As a long-time member, I have found their social media content to be incredibly motivating. Sort of like that workout pal that keeps you motivated and offers support, even when you’re ready to throw those resolutions out the window.

Success. Day by day. 60 days of support. Sign up for the 60-Day Challenge at the link in profile! @lifetime.weightloss #lt60daychallenge #lifetimefitness

A video posted by Life Time Fitness (@lifetimefitness) on Jan 19, 2017 at 6:20pm PST

Gerber

Total Followers: 167,000

Gerber’s Instagram is exactly what you might expect, pictures and videos of beautiful babies. Gerber is currently on the hunt for their 2017 Spokesbaby and shared video snippets from their 2016 winner which are almost too cute to stand.

Isla, our 2016 Spokesbaby, has had an amazing year. Stay tuned, we’re excited to announce the Grand Prize winner and all the milestone winners. #GerberPhotoSearch2016

A video posted by @gerber on Jan 19, 2017 at 2:22pm PST

Go On, Give Video A Try

As these examples show, there are a multitude of options for incorporating video into your content marketing strategy. Everything from motion graphic videos, to stills or interaction with customers all present a great opportunity to begin testing video for your brand. If you’re interested in learning more about TopRank Marketing’s motion graphic video capabilities and how they can help level up your video marketing, contact us today!

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | 10 B2C Brands Crushing it with Instagram Video Content in 2017 | http://www.toprankblog.com

The post 10 B2C Brands Crushing it with Instagram Video Content in 2017 appeared first on Online Marketing Blog - TopRank®.

[energywithshayrizzo]

Day 2: wow what another full day. We woke up at the Star Hotel in Williams Arizona and hopped on the 40 to the @meteorcrateraz . We stopped at the best preserved meteor impact sight in the world! It was amazing! More videos to come. After that we went to stand in a corner in @visitwinslow . Next week they are having an huge event the 23rd Annual Standin on the Corner Festival Sept 23 - 24. We also checked out the beautiful historical site at the @la_posada_hotel . Again more footage to come. We then set our course home. Of course we stopped along the way just because. #makingmemories #roadtrip #meteorcrater #winslowarizona #standinonthecorner #motherdaughtertime #healingjourney #healingenergy #findyourhappyandstaythere #spreadyourhappy #arizona #spendingmoney #supportsmallbusiness #supportlocalbusiness #bucketlistadventures https://www.instagram.com/p/Ciuo7TPLDE7/?igshid=NGJjMDIxMWI=

[energywithshayrizzo]

Guess What? It’s official! I am sharing my healing energies through my love of skin as an Facialist at @desert_zen_day_spa . Finally I am able to share my healing touch. Day 727 on my meditation journey. I’m leaning into what I enjoy. I have limited availability. Message me if you’re interested in booking a session. #findyourhappyandstaythere #spreadyourhappy #onthegowithrizzo #facialcare #esthetician #skincare #desertzendayspa #healingtouch @energy_with_shay_rizzo (at Desert Zen Day Spa) https://www.instagram.com/p/CexQ2aZL0Ob/?igshid=NGJjMDIxMWI=

[energywithshayrizzo]

Emerson stopped by the @dhs_lib to tell @santa what he wanted for Christmas. Thank you for a great photo @michaelrayburke . #deserthotspringsca #happyholidays2021 #onthegowithrizzo #spreadyourhappy (at Desert Hot Springs, California) https://www.instagram.com/p/CXFFSQ8vbqx/?utm_medium=tumblr

[energywithshayrizzo]

“On the Go with Rizzo”, Wow what a day! Our VALLEY is amazing. This morning I passed out PPE to local business alongside Councilmember Nancy Ross, Economic Development Director Stone James and Cathedral City Board Member Bill Noble. 😊 Thank you. ❤️ After that I was off to support a local business, Henry’s Sports Bar and Grill, for our weekly Lunch Bunch. You should join us next week. 😊 🥗🌮🍔 ~ #gcvcc #onthegowithrizzo #rizzoed #findyourhappyandstaythere #spreadyourhappy https://www.instagram.com/p/CLskr86DWfr/?igshid=dwc930zd4qa3

[lifechange4u]

Happy Thriving Thursday! When you make the decision to turn your pain to power something magical happens ✨! I don't get the right to complain about my chronic pain if I am not going to do something to make it better! Physical/Aqua therapy for the next 6 weeks I am ready for this! Life Lesson: If you keep doing the same thing you get the same outcome! When will try something different? #speaklife #lifestylechanges #spreadyourhappy #cancerfree #fitness #cleaneating #freedom #empowerment #inspiringrecovery #speaker #livenow #healing #speaker #international #womeninbusiness #twins #coach #lifechange4u #naturalbeauty #reactivate #doglover #motivation #keepgoing #painmanagement #curvyfitchicks #courage (at Brooklyn, New York)

[energywithshayrizzo]

Meditation moment: WOW 🤩 today marks 67 days practicing a daily meditation 🧘‍♀️. I have seen benefits that I never expected and I’m grateful to have had the inspiration to start. 🙏🏼 I believe that’s the message to share with you, START. What do you have to lose? - clarity, calm, balance, reduced anxiety, reduced migraines, reduced hot flashes, lower blood pressure and a stronger connection to my inner WHY. 🌈 A stronger connection to my self has developed. During these crazy times of loss, unknowing, no “right” way, change, and unprecedented moments, developing a stronger sense of what makes your soul happy is a game changer. Love is and always will be the answer. God loves us, each and everyone of us, love yourself....you are worth EVERYTHING! Love and Light. Here is the meditation I did this morning, Guided Meditation 1 Hour “The Healing Temple” (432hz) - https://youtu.be/hyg3abur5VI #bathtime #loveyourself #loveandlight #healingjourney #selflove #meditation #rizzoed #onthegowithrizzo #byshayrizzo #findyourhappyandstaythere #spreadyourhappy (at Amazing Fairy Garden) https://www.instagram.com/p/CE9SWYJDCeL/?igshid=1n966u4icuj0u

[energywithshayrizzo]

Boy it’s been so long since I’ve played with these friends. So what di I need to know about tumblr?

[iamswarnima]

Christmas Came Early For Us😊 Had Super Fun Evening🎊🎉🎁🎄🎅💃 . . . #fungames #gifts#masti #dance#happiness #funevening#xmas#goodvibes #EnjoyedAlot#dance#madness #celebrations🎉#enjoylife💯 #herbafamily#herbafriends #superfunday#sundayfunday #christmascelebration #spreadyourhappiness #santaclausiscomingtotown #santaclaus#bachaparty #creatingresults#nutrifire🔥 (at Ulhasnagar) https://www.instagram.com/p/B6ZTbz4FiEL/?igshid=5bboxi916tre