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mostlysignssomeportents · 4 years ago

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20 years a blogger

It's been twenty years, to the day, since I published my first blog-post.

I'm a blogger.

Blogging - publicly breaking down the things that seem significant, then synthesizing them in longer pieces - is the defining activity of my days.

https://boingboing.net/2001/01/13/hey-mark-made-me-a.html

Over the years, I've been lauded, threatened, sued (more than once). I've met many people who read my work and have made connections with many more whose work I wrote about. Combing through my old posts every morning is a journey through my intellectual development.

It's been almost exactly a year I left Boing Boing, after 19 years. It wasn't planned, and it wasn't fun, but it was definitely time. I still own a chunk of the business and wish them well. But after 19 years, it was time for a change.

A few weeks after I quit Boing Boing, I started a solo project. It's called Pluralistic: it's a blog that is published simultaneously on Twitter, Mastodon, Tumblr, a newsletter and the web. It's got no tracking or ads. Here's the very first edition:

https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/

I don't often do "process posts" but this merits it. Here's how I built Pluralistic and here's how it works today, after nearly a year.

I get up at 5AM and make coffee. Then I sit down on the sofa and open a huge tab-group, and scroll through my RSS feeds using Newsblur.

I spend the next 1-2 hours winnowing through all the stuff that seems important. I have a chronic pain problem and I really shouldn't sit on the sofa for more than 10 minutes, so I use a timer and get up every 10 minutes and do one minute of physio.

After a couple hours, I'm left with 3-4 tabs that I want to write articles about that day. When I started writing Pluralistic, I had a text file on my desktop with some blank HTML I'd tinkered with to generate a layout; now I have an XML file (more on that later).

First I go through these tabs and think up metadata tags I want to use for each; I type these into the template using my text-editor (gedit), like this:

<xtags>

process, blogging, pluralistic, recursion, navel-gazing

</xtags>

Each post has its own little template. It needs an anchor tag (for this post, that's "hfbd"), a title ("20 years a blogger") and a slug ("Reflections on a lifetime of reflecting"). I fill these in for each post.

Then I come up with a graphic for each post: I've got a giant folder of public domain clip-art, and I'm good at using all the search tools for open-licensed art: the Library of Congress, Wikimedia, Creative Commons, Flickr Commons, and, ofc, Google Image Search.

I am neither an artist nor a shooper, but I've been editing clip art since I created pixel-art versions of the Frankie Goes to Hollywood glyphs using Bannermaker for the Apple //c in 1985 and printed them out on enough fan-fold paper to form a border around my bedroom.

As I create the graphics, I pre-compose Creative Commons attribution strings to go in the post; there's two versions, one for the blog/newsletter and one for Mastodon/Twitter/Tumblr. I compose these manually.

Here's a recent one:

Blog/Newsletter:

(Image: <a href="https://commons.wikimedia.org/wiki/File:QAnon_in_red_shirt_(48555421111).jpg">Marc Nozell</a>, <a href="https://creativecommons.org/licenses/by/2.0/deed.en">CC BY</a>, modified)

Twitter/Masto/Tumblr:

Image: Marc Nozell (modified)

https://commons.wikimedia.org/wiki/File:QAnon_in_red_shirt_(48555421111).jpg

CC BY

https://creativecommons.org/licenses/by/2.0/deed.en

This is purely manual work, but I've been composing these CC attribution strings since CC launched in 2003, and they're just muscle-memory now. Reflex.

These attribution strings, as well as anything else I'll need to go from Twitter to the web (for example, the names of people whose Twitter handles I use in posts, or images I drop in, go into the text file). Here's how the post looks at this point in the composition.

<hr>

<h1>20 years a blogger</h1><xtagline>Reflections on a lifetime of reflecting.</xtagline>

See that <img> tag in there for frnklogo.jpg? I snuck that in while I was composing this in Twitter. When I locate an image on the web I want to use in a post, I save it to a dir on my desktop that syncs every 60 seconds to the /images/ dir on my webserver.

As I save it, I copy the filename to my clipboard, flip over to gedit, and type in the <img> tag, pasting the filename. I've typed <img src="https://craphound.com/images/ CTRL-V"> tens of thousands of times - muscle memory.

Once the thread is complete, I copy each tweet back into gedit, tabbing back and forth, replacing Twitter handles and hashtags with non-Twitter versions, changing the ALL CAPS EMPHASIS to the extra-character-consuming *asterisk-bracketed emphasis*.

My composition is greatly aided both 20 years' worth of mnemonic slurry of semi-remembered posts and the ability to search memex.craphound.com (the site where I've mirrored all my Boing Boing posts) easily.

A huge, searchable database of decades of thoughts really simplifies the process of synthesis.

Next I port the posts to other media. I copy the headline and paste it into a new Tumblr compose tab, then import the image and tag the post "pluralistic."

Then I paste the text of the post into Tumblr and manually select, cut, and re-paste every URL in the post (because Tumblr's automatic URL-to-clickable-link tool's been broken for 10+ months).

Next I past the whole post into a Mastodon compose field. Working by trial and error, I cut it down to <500 characters, breaking at a para-break and putting the rest on my clipboard. I post, reply, and add the next item in the thread until it's all done.

*Then* I hit publish on my Twitter thread. Composing in Twitter is the most unforgiving medium I've ever worked in. You have to keep each stanza below 280 chars. You can't save a thread as a draft, so as you edit it, you have to pray your browser doesn't crash.

And once you hit publish, you can't edit it. Forever. So you want to publish Twitter threads LAST, because the process of mirroring them to Tumblr and Mastodon reveals typos and mistakes (but there's no way to save the thread while you work!).

Now I create a draft Wordpress post on pluralistic.net, and create a custom slug for the page (today's is "two-decades"). Saving the draft generates the URL for the page, which I add to the XML file.

Once all the day's posts are done, I make sure to credit all my sources in another part of that master XML file, and then I flip to the command line and run a bunch of python scripts that do MAGIC: formatting the master file as a newsletter, a blog post, and a master thread.

Those python scripts saved my ASS. For the first two months of Pluralistic, i did all the reformatting by hand. It was a lot of search-replace (I used a checklist) and I ALWAYS screwed it up and had to debug, sometimes taking hours.

Then, out of the blue, a reader - Loren Kohnfelder - wrote to me to point out bugs in the site's RSS. He offered to help with text automation and we embarked on a month of intensive back-and-forth as he wrote a custom suite for me.

Those programs take my XML file and spit out all the files I need to publish my site, newsletter and master thread (which I pin to my profile). They've saved me more time than I can say. I probably couldn't kept this up without Loren's generous help (thank you, Loren!).

I open up the output from the scripts in gedit. I paste the blog post into the Wordpress draft and copy-paste the metadata tags into WP's "tags" field. I preview the post, tweak as necessary, and publish.

(And now I write this, I realize I forgot to mention that while I'm doing the graphics, I also create a square header image that makes a grid-collage out of the day's post images, using the Gimp's "alignment" tool)

(because I'm composing this in Twitter, it would be a LOT of work to insert that information further up in the post, where it would make sense to have it - see what I mean about an unforgiving medium?)

(While I'm on the subject: putting the "add tweet to thread" and "publish the whole thread" buttons next to each other is a cruel joke that has caused me to repeatedly publish before I was done, and deleting a thread after you publish it is a nightmare)

Now I paste the newsletter file into a new mail message, address it to my Mailman server, and create a custom subject for the day, send it, open the Mailman admin interface in a browser, and approve the message.

Now it's time to create that anthology post you can see pinned to my Mastodon and Twitter accounts. Loren's script uses a template to produce all the tweets for the day, but it's not easy to get that pre-written thread into Twitter and Mastodon.

Part of the problem is that each day's Twitter master thread has a tweet with a link to the day's Mastodon master thread ("Are you trying to wean yourself off Big Tech? Follow these threads on the #fediverse at @[email protected]. Here's today's edition: LINK").

So the first order of business is to create the Mastodon thread, pin it, copy the link to it, and paste it into the template for the Twitter thread, then create and pin the Twitter thread.

Now it's time to get ready for tomorrow. I open up the master XML template file and overwrite my daily working file with its contents. I edit the file's header with tomorrow's date, trim away any "Upcoming appearances" that have gone by, etc.

Then I compose tomorrow's retrospective links. I open tabs for this day a year ago, 5 years ago, 10 years ago, 15 years ago, and (now) 20 years ago:

http://memex.craphound.com/2020/01/14

http://memex.craphound.com/2016/01/14

http://memex.craphound.com/2011/01/14

http://memex.craphound.com/2006/01/14

http://memex.craphound.com/2001/01/14

I go through each day, and open anything I want to republish in its own tab, then open the OP link in the next tab (finding it in the @internetarchive if necessary). Then I copy my original headline and the link to the article into tomorrow's XML file, like so:

#10yrsago Disney World’s awful Tiki Room catches fire <a href="https://thedisneyblog.com/2011/01/12/fire-reported-at-magic-kingdom-tiki-room/">https://thedisneyblog.com/2011/01/12/fire-reported-at-magic-kingdom-tiki-room/</a>

And NOW my day is done.

So, why do I do all this?

First and foremost, I do it for ME. The memex I've created by thinking about and then describing every interesting thing I've encountered is hugely important for how I understand the world. It's the raw material of every novel, article, story and speech I write.

And I do it for the causes I believe in. There's stuff in this world I want to change for the better. Explaining what I think is wrong, and how it can be improved, is the best way I know for nudging it in a direction I want to see it move.

The more people I reach, the more it moves.

When I left Boing Boing, I lost access to a freestanding way of communicating. Though I had popular Twitter and Tumblr accounts, they are at the mercy of giant companies with itchy banhammers and arbitrary moderation policies.

I'd long been a fan of the POSSE - Post Own Site, Share Everywhere - ethic, the idea that your work lives on platforms you control, but that it travels to meet your readers wherever they are.

Pluralistic posts start out as Twitter threads because that's the most constrained medium I work in, but their permalinks (each with multiple hidden messages in their slugs) are anchored to a server I control.

When my threads get popular, I make a point of appending the pluralistic.net permalink to them.

When I started blogging, 20 years ago, blogger.com had few amenities. None of the familiar utilities of today's media came with the package.

Back then, I'd manually create my headlines with <h2> tags. I'd manually create discussion links for each post on Quicktopic. I'd manually paste each post into a Yahoo Groups email. All the guff I do today to publish Pluralistic is, in some way, nothing new.

20 years in, blogging is still a curious mix of both technical, literary and graphic bodgery, with each day's work demanding the kind of technical minutuae we were told would disappear with WYSIWYG desktop publishing.

I grew up in the back-rooms of print shops where my dad and his friends published radical newspapers, laying out editions with a razor-blade and rubber cement on a light table. Today, I spend hours slicing up ASCII with a cursor.

I go through my old posts every day. I know that much - most? - of them are not for the ages. But some of them are good. Some, I think, are great. They define who I am. They're my outboard brain.

#pluralistic

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morlock-holmes · 4 years ago

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I actually feel for publishers like this because at some point they are kind of publishing for two different purposes, which in this case are in tension.

Dr. Seuss is republished for at least two reasons:

To make books that parents can enjoy reading with their kids;

Because Seuss is a historically important cartoonist and the public has an interest in being able to see the body of his work;

That second one is one that I feel very strongly about, and for ineffable reasons. I don't know that I can explain it very well, but I feel that having artists bodies of work be easily accessible in as much fullness as we can muster to as many people as we can get it to is a good in and of itself, not as an something which furthers some other goal.

That said, like, there's stuff you read for pleasure and there's stuff you look at for other reasons. H.P. Lovecraft wrote a lot of racist horseshit, and some entertaining tales of the macabre. I don't really want to pick up a book thinking it's going to be some cheesy horror tales and then discover it's actually half made up of racist historical curiosities.

Of course, it occurs to me that part of the issue is that extremely long copyright terms are here, as elsewhere, the culprit.

If Seuss were in the public domain there would be no real issue, since the same company wouldn't have to take on the role of being both a publisher of wholesome children's entertainment AND a catalog of an important cartoonist who often created racist caricature.

Okay, I’m gonna get in before the new Seuss brouhaha starts. I imagine this is going to start hitting the news (in very distorted form) shortly.

My library system had to take the six discontinued Seuss books out of circulation today. We didn’t want to. We would much rather have continued having them out on the shelves, available to be checked out, rather than stashed in the closed collection, only available in-library and under staff watch.

Why did we have to do this?

Because of THIS SHIT:

In case you can’t see the image: that is, in fact, $17 Dr Seuss books being listed used for THOUSANDS of dollars. “Now a collector’s item!” Every one of those sellers can go fuck themselves.

Our admin was actually a little too slow on this. At least 5 branches were cleaned out yesterday. Several people were involved, one of which got a new library card specifically to check them all out. We’re not getting any of them back, obviously. Unless they’re caught selling them, which is possible but unlikely, as the cops generally don’t bother with this sort of crime (unless the right people bug them enough.)

This is not the first time we’ve had to deal with the book pirates. We’ve have to take quite a few titles out of circulation over the years because of collector crazes driving the prices sky-high. It’s always disgusting. And I doubt we’re the only library system having to deal with this problem today.

I have no problem if you want these books for yourself, and are looking to buy copies. But for the love of crap, DO NOT buy from these goddamn rippoff artists. And be aware, if your used copy has library labels and markings and no official “withdrawn” or “discard” stamping, it is very likely stolen goods. These assholes steal public property meant to allow everyone in the community access to a work, and sell it for their personal profit. And then other assholes come yelling at the library staff for “censoring” those works, because we are somehow supposed to have an endless supply of books for selfish shits to steal.

And no, I am NOT blaming the Seuss Foundation for any of this. They’re allowed to decide what they want to stop publishing or keep publishing, same as any book company. They’re not going out trying to erase those six books from existence. The grifters are doing that, yanking them from stores and libraries so they can drive the price up. They aren’t interested that you and I can’t buy or borrow them. Hell, that’s the point. They want rich collectors to shower them with money, and the collectors want something the masses don’t have. Every news outlet and person who distorted this story and claimed the books were being banned (regardless of whether they were for or against this) played right into their greedy little hands.

I’m looking forward to next week, when crap news outlets publish “think pieces” about the “cancel culture problem in the libraries” causing the Dr Seuss books to vanish from the shelves. I’m sure the New York Times will eventually have a nice in-depth interview with a “hero” rescuing “unwanted” books from libraries to “unite them with more appreciative owners.” Expect me to be crankier than usual. (At this rate I will be a black hole of pissedoffness by the end of the year.)

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sciencespies · 5 years ago

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A new act for opera

https://sciencespies.com/humans/a-new-act-for-opera/

A new act for opera

Credit: CC0 Public Domain

In November 1953, the Nationaltheater in Mannheim, Germany, staged a new opera, the composer Boris Blacher’s “Abstrakte Oper Nr. 1,” which had debuted just months previously. As it ran, music fans were treated to both a performance and a raging controversy about the work, which one critic called “a monstrosity of musical progress,” and another termed “a stillbirth.”

Some of this vitriol stemmed from Blacher’s experimental composition, which had jazz and pop sensibilities, few words in the libretto (but some nonsense syllables), and no traditional storyline. The controversy was heightened by the Mannheim production, which projected images of postwar ruins and other related tropes onto the backdrop.

“The staging was very political,” says MIT music scholar Emily Richmond Pollock, author of a new book about postwar German opera. “Putting these very concrete images behind [the stage], that people had just lived through, produced a very uncomfortable feeling.”

It wasn’t just critics who were dubious: One audience member wrote to the Mannheim morning newspaper to say that Blacher’s “cacophonous concoction is actually approaching absolute zero and is not even original in doing so.”

In short, “Abstrakte Oper Nr. 1” hardly fit its genre’s traditions. Blacher’s work was introduced soon after the supposed “Zero Hour” in German society—the years after World War Two ended in 1945. Germany had instigated the deadliest war in history, and the country was supposed to be building itself entirely anew on political, civic, and cultural fronts. But the reaction to “Abstrakte Oper Nr. 1” shows the limits of that concept; Germans also craved continuity.

“There is this mythology of the Zero Hour, that Germans had to start all over again,” says Pollock, an associate professor in MIT’s Music and Theater Arts Section.

Pollock’s new book, “Opera after the Zero Hour,” just published by Oxford University Press, explores these tensions in rich detail. In the work, Pollock closely scrutinizes five postwar German operas while examining the varied reactions they produced. Rather than participating in a total cultural teardown, she concludes, many Germans were attempting to construct a useable past and build a future connected to it.

“Opera in general is a conservative art form,” Pollock says. “It has often been identified very closely with whomever is in power.” For that reason, she adds, “Opera is a really good place to examine why tradition was a problem [after 1945], and how different artists chose to approach that problem.”

The politics of cultural nationalism

Rebuilding Germany after 1945 was a monumental task, even beyond creating a new political state. A significant part of Germany lay in rubble; for that matter, most large opera houses had been bombed.

Nonetheless, opera soon bloomed again in Germany. There were 170 new operas staged in Germany from 1945 to 1965. Operationally, as Pollock notes in the book, this inevitably meant including former Nazis in the opera business—efforts at “denazification” of society, she thinks, were of limited effectiveness. Substantively, meanwhile, the genre’s sense of tradition set audience expectations that could be difficult to alter.

“There’s a lot of investment in opera, but it’s not [usually] going to be avant-garde,” Pollock says, noting there were “hundreds of years of opera tradition pressing down” on composers, as well as “a bourgeois restored German culture that doesn’t want to do anything too radical.” However, she notes, after 1945, “There are a lot of traditions of music-making as part of the culture of being German that feel newly problematic [to socially-aware observers].”

Thus a substantial portion of those 170 new operas—besides “Abstrakte Oper Nr. 1″—contained distinctive blends of innovation and tradition. Consider Carl Orff’s “Oedipus der Tyrann,” a 1958 work of musical innovation with a traditional theme. Orff was one of Germany’s best-known composers (he wrote “Carmina Burana” in 1937) and had professional room to experiment. “Oedipus der Tyrann” strips away operatic musical form, with scant melody or symphonic expression, though Pollock’s close reading of the score shows some remaining links to mainstream operatic tradition. But the subject of the opera is classical: Orff uses the German poet Friedrich Holderlin’s 1804 translation of Sophocles’ “Oedipus” as his content. As Pollock notes, in 1958, this could be a problematic theme.

“When Germans claim special ownership of Greek culture, they’re saying they’re better than other countries—it’s cultural nationalism,” Pollock observes. “So what does it mean that a German composer is taking Greek tropes and reinterpreting them for a postwar context? Only recently, [there had been] events like the Berlin Olympics, where the Third Reich was specifically mobilizing an identification between Germans and the Greeks.”

In this case, Pollock says, “I think Orff was not able to think clearly about the potential political implications of what he was doing. He would have thought of music as largely apolitical. We can now look back more critically and see the continuities there.” Even if Orff’s subject matter was not intentionally political, though, it was certainly not an expression of a cultural “Zero Hour,” either.

Opera is the key

“Opera after the Zero Hour” continually illustrates how complex music creation can be. In the composer Bernd Alois Zimmerman’s 1960s opera “Die Soldaten,” Pollock notes a variety of influences, chiefly Richard Wagner’s idea of the “totalizing work of art” and the composer Alban Berg’s musical idioms—but without Wagner’s nationalistic impulses.

Even as it details the nuances of specific operas, Pollock’s book is also part of a larger dialogue about which types of music are most worth studying. If operas had limited overlap with the most radical forms of musical composition of the time, then opera’s popularity, as well as the intriguing forms of innovation and experiment that did occur within the form, make it a vital area of study, in Pollock’s view.

“History is always very selective,” Pollock says. “A canon of postwar music will include a very narrow slice of pieces that did really cool, new stuff, that no one had ever heard before.” But focusing on such self-consciously radical music only yields a limited understanding of the age and its cultural tastes, Pollock adds, because “there is a lot of music written for the opera house that people who loved music, and loved opera, were invested in.”

Other music scholars say “Opera after the Zero Hour” is a significant contribution to its field. Brigid Cohen, an associate professor of music at New York University, has stated that the book makes “a powerful case for taking seriously long-neglected operatic works that speak to a vexed cultural history still relevant in the present.”

Pollock, for her part, writes in the book that, given all the nuances and tensions and wrinkles in the evolution of the art form, “opera is the key” to understanding the relationship between postwar German composers and the country’s newly fraught cultural tradition, in a fully complicated and historical mode.

“If you look at [cultural] conservatism as interesting, you find a lot of interesting things,” Pollock says. “And if you assume things that are less innovative are less interesting, then you’re ignoring a lot of things that people cared about.”

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Citation: A new act for opera (2019, October 2) retrieved 2 October 2019 from https://phys.org/news/2019-10-opera.html

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#Humans

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attract-mode-collective · 8 years ago

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The Making Of Porn Parody Of An Old Kenji Eno Game, Part 1

[NOTE: as mentioned when describing the new direction for the blog, those long-form pieces that I had been debuting in the newsletter will now appear here first. Though, perhaps predictably, one that I’ve been working on is taking forever to finish, so I figured that it wouldn’t be a bad idea to republish ones that only subscribers had access to. Which many couldn’t even read in the first place, due to technical reasons. Hence why I am pleased to present to the general public, something that first appeared in the Super Attractive Club newsletter #10! The following is largely presented as it, though the author of the game’s Twitter handle has been added. Oh, and one more thing: Part 2 is headed your way fairly soon...]

One of my semi-regular haunts on the internet is the video game message board Select Button. Recently, a thread popped up entitled “This Ain’t Kenji Eno’s D: The XXX Porno Parody” in the back corner, for members only (hence the lack of any link).

It was started by an individual who goes by the handle HOBO and the following is all of his posts, presented largely as is, with minimal editing, for the sake of maintaining historical accuracy.

The formatting is also mostly the same; everything italicized is either someone else’s comments or my own notes and everything else is HOBO’s words, which have been published with permission.

D3: The Natural Playboys is still in the midst of development and I will provide further developments when the time is right…

10/27/16

I am on the SB Discord right now, as StanHansen, the #1 gajin pro-wrestler of all times. I have vowed that I will make the video game DDD, a sequel to D2. My sequel won't be for Dreamcast. It probably won't even be a video game. I downloaded Klik n Play, which I was competent enough to use way back when but now I'm a slow-witted fellow. I can't figure out how to get this shit running in W7. So this is gonna be a Ren'py game.

I don't want to draw characters so I'm just going to cut faces out of old porno mags I stole. I still keep under my bed. I highly recommend everyone invest in old timey pornography, or, if you're fortunate, make your own. We'll probably be spending a lot of the future in the dark and smut can help you through some hard times.

One of the magazines hidden under my bed is the May 2001 issue of TORSO: The bodybuilding magazine of the future. It has features such as Building Strong BONERS: Do you Kegel? and Confessions of a Dildo Connoisseur, both of which may be better ideas for games than DDD: The Natural Playboys. I'm flipping through it now and I am not sure I want any of these faces in my Kenji Eno tribute game. All these guys look like they were auditioning for an infomercial for a nose hair trimmer and got tricked into taking off their clothes. And getting boners. All slightly confused and not into it, as if they're saying "Like this?" through their forced smiles. Lots of Caesar haircuts. Not enough photos of guys holding up their cocks while wearing boxing gloves -- only one. There is a list of Hot New Web Sites made to look like an classic Mac OS window. None of the websites have proper domain names. Half of them are msn communities. One of them is on webtv: Todd's Erotic Wrestling Gallery. I assume none of them work nowadays.

I am now flipping through an old issue of Penthouse. One thing I am learning: the people who did pornos really dug Mac OS. There is a nude spread, in black and white with a few colored highlights, where half the page will have a butt and some cowboy boots, and below it a quote from Homer or William Blake. I don't think you can find that on pornhubs...can you? There's a comic about space lesbians having sex and stabbing aliens. It looks kinda 2000 AD. There is a review of Matthew Sweet's "Altered Beast" that mentions the video game but doesn't mention anime so it's worthless. There is an ad for Franklin Mint commemorative plates featuring dogs. I would buy those plates. And the final page advertises next month's issue. Its lead: The Hottest Women in America, featuring Hillary Rodham Clinton. Also some stories about the evils of industrial fishing and maintaining wood on a porno set.

Playboy gave Paris is Burning three Playboy bunnies out of four. Defending Your Life only got 2. Oliver Stone's Doors movie: four stars. Wilson Phillips, MC Hammer, Kenny G, and Hank Williams Jr won rock, r&b, jazz, and country albums of the year, respectively. Wow! There is a 20 questions with Whitney Houston, who claimed her horny level varied depending on the fullness of the moon. She also liked Public Enemy and admired Farrakhan. I am learning so much from this 25 year old issue of Playboy Magazine.

Anyway I was going to post this thread to shame me into finishing a bad idea game but instead it became a bad idea review of old porno mags. Please, if you have old pornos...tell me about them.

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Digital actress Laura, Jr. will be the only character who has never been horny, because she is 100% digital DNA.

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When asked: “arcade sequence action y/n”...

There will be an action sequence. The game will prompt you to open a separate exe and you'll have to play through a snowmobile sequence. When it's over you will return to the main game, and you better not lie about having cleared the snowmobile sequence. If you violate the honor rule you ruin things for everybody!

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Someone comments with: “Hypercard is an aesthetic we should all seek to return to, IMO.”

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10/28/16

There's a Hypercard framework for Ren'py. I thought I'd finally use it for this. Plus Jimmy Maher's been writing about Hypercard lately, which made me want to finally play the Manhole...but instead of doing that I decided "Let's spend the weekend making Hypercard game."

I don't know how anyone has the patience for sprite work. It is too damn hard. Everything has to be so exact! Unless you don't give a shit. I generally do not give a shit. I will just plop lines down anywhere. I can always fix them easily later! But if you only got a few dozen dots you better slap those dots down in the right spots, otherwise shit looks all wrong.

The stuff I've worked up so far looks all wrong but it's still fun to mess around with. I do not know if I have it in me to keep going like this -- I may have to go back to cutting up porno mags -- but it's been fun.

That's right. This game is copyrighted. Back off, software pirates!!

I stole this logo from somewhere, right? Is the Tri-Ace logo like this? Some album cover? What ever. It took 10 minutes. It's done.

I woke up and decided player character Laura is going to spend the whole game locked out of her apartment in her bathrobe. She might run into other digital actress Lauras. They won't be wearing bathrobes. This will allow me to reuse the same faces over and over but I can justify it by pretending I'm clever.

I'll get her eyebrows and everything else right sooner or later.

There will definitely be a Kenji Eno like-a-look in this software. He had a very good face.

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10/29/16

Oh God the main reason I posted another reply was cuz I meant to link to this imgur gallery and I forgot to do it. I love it so much. I want this guy to add my stuff to it.

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11/4/16

My Kenji Eno tribute gamesoft is the only thing keeping me going at the moment. I'm feeling pretty good about it, even though it's currently nothing but character sprites and background art and a few lines of placeholder dialogue in Ren'py.

Kenji Eno is hard to draw. I gotta fix up his suit. It's all wrong. His face...I dunno, maybe it's close enough? I have always loved his face. I have always loved Kenji Eno. Earlier today I finally listened to the Hinge Problems ep about Kenji Eno. I downloaded it years ago, and I have put off listening to it...for years. It was fun to listen to. But I also think Kenji Eno got the short end of the stick on there. I think Kenji Eno is a few tiers above Tommy Wiseau. I think if he kept living and people kept giving him money to make games he woulda finally hit a target. Maybe not the one he was aiming at, but he woulda hit eventually. Imagine how great games would be if we had a dozen Kenji Enos?

One of the things I learned from doing google-image-search "kenji eno" is that he wasn't always a fat dude. He was pretty slim by the end. He was kinda handsome! It made me feel bad about drawing King-Sized Kenji Eno...but that's my Kenji Eno, and he's dead so he can't stop me from doing it.

This is player character Laura, taking a shower. I deleted the shower lines. They were not to my satisfaction. A lot of it is not to my satisfaction. But trust me: she is taking a shower. That is a Kenji Eno thing, showers. That was a 20th century thing. People would pay money to watch ladies take showers in movies! Isn't that crazy? Should probably fix her shoulder. Maybe the bridge of her nose.

I think I once read something about Daniel Clowes being the sweatiest cartoonist of all times and I thought "No way. I am going to take his place. I'm already 70% of the way there." And I promise you all: everything I ever do is going to have a ton of sweat.

So M.C. Laura has an apartment where she showers. That means it's not at all gratuitous! It's all good! She gets locked out of that apartment soon after this. Maybe after she picks up that skull from the potted plant. Maybe you go back in there later and crack that safe.

I thought maybe this would be a young Laura who joined the D Navy but she doesn't look young enough. Do they give you cleavers in the navy? To chop potatoes? Maybe they should. I will add waves to the ocean later. Maybe you will climb that lighthouse. Maybe Kenji Eno is up there. Who fuckin knows! It's all a mystery...

I think Navy Laura MAY be cute and may be a bit too generic...but that may mean she is my personal character find of 2016. in this version she has a :GENKI: emote on her hat...but she is lacking the outlining on her tights. Pixel art is hard, and for suckers. Never do it!

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11/11/16

It's been hard to muster the enthusiasms to work on this or anything else, but I finished a background and another character, so I figured I would post it.

The background is a basement, and drawing a basement made me feel depressed, but then I got to fill in the pictures on the TVs. That made me feel better. I just wanted to draw some TVs.

The game now involves a cult. This Laura started off as a cult member. She may still be. She had the masquerade mask but she was topless, covered in paint, and really hairy, with a padlock piercing her left nipple and a skunk fur stole wrapped around her neck. It was a confused design and the more I worked on it the worse I felt about it, so I said fuck it, she's still a drunk and maybe she's still in the cult but she's also a digital actress who needs to blow off steam after shooting a period picture in uncomfortable costume. Which she wore home. To her basement. With all its TVs. Yeah, maybe this needs work.

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11/13/16

Someone says: “Hypercard is an aesthetic we should all seek to return to, IMO.”

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11/15/16

LET ME TOUCH YOU, DADDEH

Big Laura: Cyber~Lipqueen Edition.

I thought Laura would live in a cyber version of Philip Marlowe's apartment building from Altman's the Long Goodbye, but I got tired of trying to draw shit good so I said "LET'S JUST DRAW WHATEVER AND FILL UP SPACE WITH GRAFFITI AFTERWARDS." Yes, that is a graffito tag depicting a disembodied cartoon Laura head shouting "I'M GAY!", and if you click on it you will be able to modify it so it says "I'M SO GAY!"...but only if you win the lotto first, and use the winnings to buy a cyber-marker that lets you draw on the one-hundred percent digital walls of Miami South: The New Hollywood.

Gonna get Genki on the Moon.

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11/18/16

Hey every body it's a . . .

. . . Friday . . !

Don't hesitate to say "FUCK YOU" to any one who ticks you off...unless it's me. I didn't mean to piss you off, I swear.

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11/20/16

... After the election I was feeling really low and wondering if I should even bother making anything but now I think I gotta keep going...I gotta get really :genki:

… Last night I went to a screening of Blue Velvet. The experience was kinda awful -- it was in a cafeteria where they projected the Blu-Ray onto a big screen so MAYBE it's not a real-deal screening, the place was jam-packed, and almost everyone there was normal and attractive and on a date, which seemed really weird to me? Like, none of those squares were gonna go home and engage in real sickie sex. I don't think you should take a date to that movie unless one of you is gonna do some consensual face-punching after the fact.

But anyway, I saw Blue Velvet, and it had Laura Dern, who is a wonderful actress. Have you ever watched Enlightened? That was a fantastic television program. Maybe the last new program I watched and truly enjoyed. I mourned its death, which is something I haven't done for a TV program since I was a child. I highly recommend watching that show. But this Blue Velvet audience, they laughed a lot at Laura Dern, which upset me. I think she did a fine job. I also think maybe she was the inspiration for Laura. I haven't see Wild at Heart yet, but I think there's a 50/50 chance Kenji Eno bought a laserdisc player just so he could beat off to Laura Dern banging Nic Cage at the highest possible home video quality available in the early 90's. And even if she wasn't Kenji Eno's Laura I think she might be my Laura. Way skinnier, but she's my Laura. So if I ever get sued by the Eno estate let's submit this shit as evidence: Diane Ladd's daughter was my muse, not that Japanese weirdo.

Over the weekend I drew a gas station. It is also a diner. You ever write up a list of your top 10 gamesoft? I've done that a few times, but I don't think I've ever put Sam & Max Hit the Road on mine, even though I'm sure I've spent my entire life pining for that kinda road trip experience. I've spent so much of my life in a car, but most of the time I wasn't going anyplace fun. I wasn't going to Stuckey's, or Waffle House, or miniature golf, or some kind of mysterious cavern. And it's unlikely I'll ever get to go on a crazy road trip at this point in my life. So I think this game is going to be a game about hitting the road and, maybe, having a good time. It's going to be the game I wish FF15 was. I played that FF15 demo today -- it fuckin blew. D3 might blow ass but at least it won't be 90 hours long. I respect your time. I respect you.

I'm still not sure if alcoholic, adversarial Laura is going to be the cult member who takes over your apartment, or if you can hit the road with her...but I like her, even though I'm having the hardest time drawing her. I've spent the last month or so reading Gilbert Hernandez comics, because they bring me great comfort and I'm pretty sure he's the greatest living cartoonist (and possibly artist). I am now aware that I nicked so many concepts of this game from him, and it's probably more of a Beto tribute game than an Eno tribute game but in the end...above all...it's a tribute to me, and select button, all the girls I've loved before.

I recently re-read that 1up interview with Eno. It's a very good interview and I recommend looking it up on google cache, even though a few pages are missing from it. He mentioned that he added a story to D at the last minute, and that made me feel a bit better about how I'm approaching this game. I thought I was probably lying to myself, thinking that I can just generate assets and throw them together later and have a game...but fuck, if my boy Kenji could do it, why can't I? Why can't all of us. Let's all make games, cuz games suck and they could be so much better.

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11/27/16

No one's bad enough to endure 9 hours of D3, never mind 90! No one's bad enough! Believe it! Because D3 asks Tough Questions and forces the player to make Hard Choices! D3 is now FULL BLOWN GAMES-AS-ART because now it has...A MORALITY SYSTEM.

"How far will you go to get juice?" -- the tagline to "Juice (2031 Remake)" starring Laura, Jr. and Jermaine "Huggy" Hopkins IV.

Laura is a digital actress. She was designed for the screen, not for the streets. She's got a lotta learning to do now that she's locked out of her apartment with no money, no shoes...and no scruples! In this scene Laura has wandered into a convenience store only to find its clerk is asleep on the job. That means no one can stop you but you! Click on the cigs, the booze, the rubbers, or the raccoon...take whatever you want! But choose carefully, because you can only carry one item at a time -- remember, you're a damp actress with no pockets, and I'm an inept programmer who doesn't know how to properly implement an inventory system. I'll figure it out eventually, but for now let's all agree that my limitations are inspiring great art.

I am proud of the condoms, so here they are, zoomed in but not blown up. Don't blow up condoms before wearing them. It's a terrible idea! The condoms are an homage to Leisure Suit Larry, which is a horrible game that I think I might love? I played it for the first time a few years ago. I've thought about it nearly every day since. The scene where Larry tries to buy condoms is really, really racist. Does referencing it make me racist, too? Probably, so let's keep this magnum-sized condom art a select butt exclusive "easter egg".

I'm also proud of these cigarette boxes. I don't smoke, but I'd start if the boxes looked this cooł. I'd totally take money from Tobacco of any size if they wanted to make a Laura Boy brand -- I'm ready to sell out, and you can't judge me.

There are two Kids in this game. Here is Kid Lotto. You can visit him and play games of chance. Or you can kick his ass, cuz he's a fuckin tiny and you're way stronger than him. What's stopping you? NOTHING.

The other kid is Kid Blotto. He's an alcoholic and you can beat him up too, but it'll probably be really depressing and he'll probably puke on you. I haven't drawn him/her yet.

The following image was presented in a blurry fashion, using the site’s SFW tools...

I am blurring this behind spoiler text, cuz it's got bare lady boobs -- I want to make sure this thread is "work safe", even though it's got XXX PORNO PARODY in the title. I should maybe spoiler blur this too, because it'll be a shocking swerve when it's revealed that the leader of the cult that takes over Laura's apartment is ALSO the alcoholic masquerade ball Laura seen previously on this page...! Fuck!

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12/8/16

... Last week my tablet died, which slowed down my productivity. I couldn't easily draw pictures! Which may be for the best. Maybe if you're trying to make a video game you should focus on the game aspect. So I have spent a lot of time thinking about how to make this an interesting video game...a lot of wasted time, cuz I have no fuckin clue. But I did draw more pictures, I composed some music, and wrote a bunch of words.

I'm going to play Unlimited SaGa this weekend. I bet I can learn something from that. I bet D3 could be an unofficial sequel to a Kawazu and Eno game. I'm that confident.

While daydreaming about playing games I thought "Maybe Laura D. will wander Miami South: The NEW Hollywood in her bare feet, and she will have to rest occasionally, cuz her feet get so bloody and sore. She cannot wear shoes, because she is 100% digital, and her DNA lock keeps her from wearing tacky footwear such as sandals, or socks with sandals." And maybe I'd draw her feet, being all bloody and sore? But fuck, feet are the worst. No offense to anyone who's really into feet -- I am convinced foot fetishists are very focused, productive people and I'm deeply jealous of them -- but at a young age my older sister shamed me for my Fred Flintstone-looking feet, and I also read a lot of Rob Liefeld comics around the same time, so I have zero tolerance for feet. I believe they are ugly and also very hard to draw. But feet are an important part of the human anatomy and if you wanna make decent art you can't really avoid them. So I drew a few feet. You can see one of them here. Unlike most of the art I've posted so far I doubt I will ever revise this, cuz drawing feet is the worst.

I decided The Lauras would be pure digital beauty, except for their feet. Maybe that wasn't my Kenji Eno's thing. Maybe I'm projecting there. Maybe it's beautiful if your second toe is longer than your big toe? Please tell me this is the case, cuz I want to feel better about my feet.

HERE'S A LIST OF TOP 5 WORST THINGS TO DRAW:

1) Cars, except for those cute Choro-Q style cars Toriyama always drew in Dr. Slump. Those rank #6, cuz they're hard but maybe worth the effort. 2) Feet. 3) Ladies. I can't imagine being a dude or a lady drawing their horny ideal all day. Wouldn't that drive you crazy? How do you not spend all day pounding off rather than drawing? I avoided drawing ladies for this very reason. Well, that and cuz I bet my mom wouldn't approve of me drawing super hot babes. I'm getting over that now. D3 is all hot babes, all the time. No one can stop me! 4-5) I dunno, I forgot what the rest of the list was gonna be. Probably one body part or another -- humans are gross, and awful.

Miami South: The NEW Hollywood is where the world goes to make entertainment. Some of the entertainment is wholesome, some ain't...but a lot of it straddles the line between kid-friendly and the kinda shit your sickie dad would buy on clips4sale. This cop Laura who stars in CD-ROM video films where she somehow always ends up in her own handcuffs...she is a peek into the future of Pixar and such. Believe it. Furtopia...

Was Furtopia the name of that furry Pixar movie? I'm too lazy to google it. Either way...we all gonna see dads and moms covertly pounding off in the theater to Pixar movies within the next decade. I'm sure of it.

This is Ton Hardcore. She is the #1 character find of the 21st century, even though she's a total knockoff of Dump Matsumoto. Dump is the coolest of the pro-wrestlers. On the Discord I am StanHansen, but only because I was too chickenshit to take the name "DumpMatusmoto", because she was so tough and bad ass and beautiful.

A few years ago I wrote a screenplay featuring my tough gal Ton Hardcore. It was titled "Hooker #1". In the opening scene she butt-fucked a billionaire so hard he cried and gold coins fell from the pockets of his pajamas. There probably won't be any butt-fucking in D3, but if any of you guys got the Hollywood hook-up I have a script for the 2023 Pixar project ready to go.

Someday I would like to make a game about a pro-wrestler. One that focuses more on surviving on the road than performing in the ring. D3 may end up being that game. I bet being a digital actress ain't much different from being a pro-wrestler.

Ton Hardcore is my true Laura. She is going to be in everything I do. She's on my joystick. If you ever go to a FG tourney in the Northeast of the USA I will show you her looking cool, and in color, and bloody, cuz she's on my joystick. She's #1.

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12/15/16

A discussion about wrestling game emerges and someone says: “Still waiting for the 50 Cent: Blood on the Sand of wrestling games.” Def Jam Fight for New York is brought up, and then I mention my favorite guilty pleasure for the Xbox 360, Def Jam Icon…

I played the demo for Def Jam Icon way back when. I paid it no regard, because it was not by AKI. Perhaps that was unfair of me, but I believe hip hop and rapping is very cool, but not as cool as full-blown pro-wrestling....and the best pro-wrestling was delivered by AKI on the Nintendo 64.

I think AKI is the most successful b-tier late 90's j-gamedev that isn't From. Hell, maybe they are more successful. Demon's Souls is probably my favorite game of the last decade (it's almost January 2017, and GOD HAND came out in October 2006, so please do not debate this -- Demon's Souls is the best), but given the choice...I think I'd rather make a Style Savvy game than a Souls game. Though a cross between both...that's a dream game, right there.

I've spent most of the last week thinking about video-games, and trying to program them. I think the visual novel is bad. I can count the VNs I've enjoyed on one hand. I would like to make a video-game that I would enjoy, and that's probably a bad thing to think about. I have high standards! So maybe I should just settle for making a visual novel. But sometimes...you gotta believe. Sometimes you gotta go Kawazu. Sometimes you gotta try to program a board-game in Ren'py despite your incompetence as a programmer/gamedev.

The drawing above is from a diner scene. I think Laura D. will occasionally "take a load off", and visit a diner with the companion of your choosing. That is my 21st century "power fantasy", going to a diner with another human being. Just eating food, or having a drink, and talking about things. That is something I haven't done in the longest time, and can't imagine ever doing in the future. That is what DDD is shaping up to be. Lots of eating, and driving, in an America that never existed.

That Laura D. will not be in the final DDD. I like that drawing, but it's "off-model" as they say in the biz. On-model Laura D. isn't quite as chibi. She's leaner. Colder. She's a digital actress and she really isn't that interested in what anyone else is saying.

She's totally cool and may look more like this.

That image will also not appear in the final game, because I fuckin hate how static it looks, and how the feet are probably all wrong, and how there are no cars in that parking lot. Again, cars are almost as bad as feet, but maybe not as bad as horses. Horses are a fucking bitch to draw.

The Sailor, whose name hasn't been decided on yet, should be eating French fries but uh...I see I forgot to draw the French fries. Pretend she is a sulky teen who ordered only fries at D's diner. Every character will order a different food! You will learn so much about Laura D's companions at the diner, and so much of it will come form what they eat.

In the past I would have ordered a grilled cheese and fries at a diner. Now? Who the hell knows. I try to avoid having a good time. I try to avoid diners.

Earlier today I was drawing billboards. I fuckin love drawing billboards. I now love spirtework, cuz I can cut and paste shit and no one can shame me for it, cuz if you don't recycle shit video-games don't work. I liked how this image came out after cutting, pasting, and mirroring. I'd get it tattooed on my soul. On your soul. I'd make it my select-button avatar if the site still supported super big ass avatars. It's 100%

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paydexscore · 7 years ago

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Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish

Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday.

https://fast.wistia.net/embed/iframe/qsmvv6edgb?seo=false&videoFoam=true

https://fast.wistia.net/assets/external/E-v1.js

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about the cross-domain rel=canonical tag. So we’ve talked about rel=canonical a little bit and how it can be used to take care of duplicate content issues, point Google to the right pages from potentially other pages that share similar or exactly the same content. But cross-domain rel=canonical is a unique and uniquely powerful tool that is designed to basically say, “You know what, Google? There is the same content on multiple different domains.”

So in this simplistic example, MyFriendSite.com/green-turtles contains this content that I said, “Sure, it’s totally fine for you, my friend, to republish, but I know I don’t want SEO issues. I know I don’t want duplicate content. I know I don’t want a problem where my friend’s site ends up outranking me, because maybe they have better links or other ranking signals, and I know that I would like any ranking credit, any link or authority signals that they accrue to actually come to my website.

There’s a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href — it’s a link tag, so there’s an href — to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it’s pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That’s an ideal situation for a bunch of different things. I’ll talk about those in a sec.

Multiple domains and pages can point to any URL

Multiple domains and pages are totally cool to point to any URL. I can do this for FriendSite.com. I can also do this for TurtleDudes.com and LeatherbackFriends.net and SeaTees.com and NatureIsLit.com. All of them can contain this cross-domain rel=canonical pointing back to the site or the page that I want it to go to. This is a great way to potentially license content out there, give people republishing permissions without losing any of the SEO value.

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you’ve embedded videos, whatever you’ve got on there.

II. The headline

Ideally, should match. It’s a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don’t need to match:

I. The URL

No, it’s fine if the URLs are different. In this case, I’ve got NatureIsLit.com/turtles/p?id=679. That’s okay. It doesn’t need to be green-turtles. I can have a different URL structure on my site than they’ve got on theirs. Google is just fine with that.

II. The title of the piece

Many times the cross-domain rel=canonical is used with different page titles. So if, for example, CTs.com wants to publish the piece with a different title, that’s okay. I still generally recommend that the headlines stay the same, but okay to have different titles.

III. The navigation

IV. Site branding

So all the things around the content. If I’ve got my page here and I have like nav elements over here, nav elements down here, maybe a footer down here, a nice little logo up in the top left, that’s fine if those are totally different from the ones that are on these other pages cross-domain canonically. That stuff does not need to match. We’re really talking about the content inside the page that Google looks for.

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

If you run multiple domains, for whatever reason, let’s say you’ve got a set of domains and you would like the benefit of being able to publish a single piece of content, for whatever reason, across multiples of these domains that you own, but you know you don’t want to deal with a duplicate content issue and you know you’d prefer for one of these domains to be the one receiving the ranking signals, cross-domain rel=canonical is your friend. You can tell Google that Site A and Site C should not get credit for this content, but Site B should get all the credit.

The issue here is don’t try and do this across multiple domains. So don’t say, “Oh, Site A, why don’t you rel=canonical to B, and Site C, why don’t you rel=canonical to D, and I’ll try and get two things ranked in the top.” Don’t do that. Make sure all of them point to one. That is the best way to make sure that Google respects the cross-domain rel=canonical properly.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Second, let’s say a publication reaches out to you. They’re like, “Wow. Hey, we really like this piece.” My wife, Geraldine, wrote a piece about Mario Batali’s sexual harassment apology letter and the cinnamon rolls recipe that he strangely included in this apology. She baked those and then wrote about it. It went quite viral, got a lot of shares from a ton of powerful and well-networked people and then a bunch of publications. The Guardian reached out. An Australian newspaper reached out, and they said, “Hey, we would like to republish your piece.” Geraldine talked to her agent, and they set up a price or whatever.

One of the ways that you can do this and benefit from it, not just from getting a link from The Guardian or some other newspaper, but is to say, “Hey, I will be happy to be included here. You don’t even have to give me, necessarily, if you don’t want to, author credit or link credit, but I do want that sweet, sweet rel=canonical.” This is a great way to maximize the SEO benefit of being posted on someone else’s site, because you’re not just receiving a single link. You’re receiving credit from all the links that that piece might generate.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

Next, let’s say I am in the opposite situation. I’m the publisher. I see a piece of content that I love and I want to get that piece. So I might say, “Wow, that piece of content is terrific. It didn’t do as well as I thought it would do. I bet if we put it on our site and broadcast it with our audience, it would do incredibly well. Let’s reach out to the author of the piece and see if we can purchase or rent for a time period, say two years, for the next two years we want to put the cross-domain rel=canonical on your site and point it back to us and we want to host that content. After two years, you can have it back. You can own it again.”

Without forcing them to remove the content from their site, so saying you, publisher, you author can keep it on your site. We don’t mind. We’d just like this tag applied, and we’d like to able to have republishing permissions on our website. Now you can get the SEO benefits of that piece of content, and they can, in exchange, get some money. So your site sending them some dollars, their site sending you the rel=canonical and the ranking authority and the link equity and all those beautiful things.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can’t post the same thing on their own site because you’ll be competing with Medium.com. It’s a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you’ve published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

All right, everyone. I think you’re going to have some excellent additional ideas for the cross-domain rel=canonical and how you have used it. We would love you to share those in the comments below, and we’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

#Paydex Score

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tradevendors · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish

https://fast.wistia.net/embed/iframe/qsmvv6edgb?seo=false&videoFoam=true

https://fast.wistia.net/assets/external/E-v1.js

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you’ve embedded videos, whatever you’ve got on there.

II. The headline

Ideally, should match. It’s a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don’t need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

The issue here is don’t try and do this across multiple domains. So don’t say, "Oh, Site A, why don’t you rel=canonical to B, and Site C, why don’t you rel=canonical to D, and I’ll try and get two things ranked in the top.” Don’t do that. Make sure all of them point to one. That is the best way to make sure that Google respects the cross-domain rel=canonical properly.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Video transcription by Speechpad.com

#Trade Vendors

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tainghekhongdaycomvn · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Same content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the cross-domain rel=canonical tag. So we've talked about rel=canonical a little bit and how it can be used to take care of duplicate content issues, point Google to the right pages from potentially other pages that share similar or exactly the same content. But cross-domain rel=canonical is a unique and uniquely powerful tool that is designed to basically say, "You know what, Google? There is the same content on multiple different domains."

So in this simplistic example, MyFriendSite.com/green-turtles contains this content that I said, "Sure, it's totally fine for you, my friend, to republish, but I know I don't want SEO issues. I know I don't want duplicate content. I know I don't want a problem where my friend's site ends up outranking me, because maybe they have better links or other ranking signals, and I know that I would like any ranking credit, any link or authority signals that they accrue to actually come to my website.

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href — it's a link tag, so there's an href — to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

No, it's fine if the URLs are different. In this case, I've got NatureIsLit.com/turtles/p?id=679. That's okay. It doesn't need to be green-turtles. I can have a different URL structure on my site than they've got on theirs. Google is just fine with that.

II. The title of the piece

Many times the cross-domain rel=canonical is used with different page titles. So if, for example, CTs.com wants to publish the piece with a different title, that's okay. I still generally recommend that the headlines stay the same, but okay to have different titles.

III. The navigation

IV. Site branding

So all the things around the content. If I've got my page here and I have like nav elements over here, nav elements down here, maybe a footer down here, a nice little logo up in the top left, that's fine if those are totally different from the ones that are on these other pages cross-domain canonically. That stuff does not need to match. We're really talking about the content inside the page that Google looks for.

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

If you run multiple domains, for whatever reason, let's say you've got a set of domains and you would like the benefit of being able to publish a single piece of content, for whatever reason, across multiples of these domains that you own, but you know you don't want to deal with a duplicate content issue and you know you'd prefer for one of these domains to be the one receiving the ranking signals, cross-domain rel=canonical is your friend. You can tell Google that Site A and Site C should not get credit for this content, but Site B should get all the credit.

The issue here is don't try and do this across multiple domains. So don't say, "Oh, Site A, why don't you rel=canonical to B, and Site C, why don't you rel=canonical to D, and I'll try and get two things ranked in the top." Don't do that. Make sure all of them point to one. That is the best way to make sure that Google respects the cross-domain rel=canonical properly.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Second, let's say a publication reaches out to you. They're like, "Wow. Hey, we really like this piece." My wife, Geraldine, wrote a piece about Mario Batali's sexual harassment apology letter and the cinnamon rolls recipe that he strangely included in this apology. She baked those and then wrote about it. It went quite viral, got a lot of shares from a ton of powerful and well-networked people and then a bunch of publications. The Guardian reached out. An Australian newspaper reached out, and they said, "Hey, we would like to republish your piece." Geraldine talked to her agent, and they set up a price or whatever.

One of the ways that you can do this and benefit from it, not just from getting a link from The Guardian or some other newspaper, but is to say, "Hey, I will be happy to be included here. You don't even have to give me, necessarily, if you don't want to, author credit or link credit, but I do want that sweet, sweet rel=canonical." This is a great way to maximize the SEO benefit of being posted on someone else's site, because you're not just receiving a single link. You're receiving credit from all the links that that piece might generate.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

Next, let's say I am in the opposite situation. I'm the publisher. I see a piece of content that I love and I want to get that piece. So I might say, "Wow, that piece of content is terrific. It didn't do as well as I thought it would do. I bet if we put it on our site and broadcast it with our audience, it would do incredibly well. Let's reach out to the author of the piece and see if we can purchase or rent for a time period, say two years, for the next two years we want to put the cross-domain rel=canonical on your site and point it back to us and we want to host that content. After two years, you can have it back. You can own it again."

Without forcing them to remove the content from their site, so saying you, publisher, you author can keep it on your site. We don't mind. We'd just like this tag applied, and we'd like to able to have republishing permissions on our website. Now you can get the SEO benefits of that piece of content, and they can, in exchange, get some money. So your site sending them some dollars, their site sending you the rel=canonical and the ranking authority and the link equity and all those beautiful things.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

All right, everyone. I think you're going to have some excellent additional ideas for the cross-domain rel=canonical and how you have used it. We would love you to share those in the comments below, and we'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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0 notes

kunst-in-verantwortung-blog1 · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

golehyas · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

bloodyslytherxn-blog · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

solongdarling-blog · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

natsucchi-blog · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

coloss-us-blog · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

eve-evi-blog · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes

tvrdojezgreno-blog · 7 years ago

Text

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href - it's a link tag, so there's an href - to the place where I want the link or the canonical, in this case, to point to and then close the tag. Google will transfer over, this is an estimate, but roughly in the SEO world, we think it's pretty similar to what you get in a 301 redirect. So something above 90% of the link authority and ranking signals will transfer from FriendSite.com to MySite.com.

So my green turtles page is going to be the one that Google will be more likely to rank. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. That's an ideal situation for a bunch of different things. I'll talk about those in a sec.

Multiple domains and pages can point to any URL

A few things need to match:

I. The page content really does need to match

That includes things like text, images, if you've embedded videos, whatever you've got on there.

II. The headline

Ideally, should match. It's a little less crucial than the page content, but probably you want that headline to match.

III. Links (in content)

Those should also match. This is a good way to make sure. You check one, two, three. This is a good way to make sure that Google will count that rel=canonical correctly.

Things that don't need to match:

I. The URL

II. The title of the piece

III. The navigation

IV. Site branding

Ways to use this protocol

Some great ways to use the cross-domain rel=canonical.

1. If you run multiple domains and want to cross-post content, choose which one should get the SEO benefits and rankings.

2. If a publication wants to re-post your content on their domain, ask for it instead of (or in addition to) a link back.

Oops, I did that backwards. You want it to come from their site to your site. This is how you know Whiteboard Friday is done in one take.

3. Purchase/rent content from other sites without forcing them to remove the content from their domain.

4. Use Medium as a content distribution network without the drawback of duplicate content.

Number four, Medium. Medium is a great place to publish content. It has a wide network, people who really care about consuming content. Medium is a great distribution network with one challenge. If you post on Medium, people worry that they can't post the same thing on their own site because you'll be competing with Medium.com. It's a very powerful domain. It tends to rank really well. So duplicate content is an issue, and potentially losing the rankings and the traffic that you would get from search and losing that to Medium is no fun.

But Medium has a beautiful thing. The cross-domain rel=canonical is built in to their import tool. So if you go to Medium.com/p/import and you are logged in to your Medium account, you can enter in their URL field the content that you've published on your own site. Medium will republish it on your account, and they will include the cross-domain rel=canonical back to you. Now, you can start thinking of Medium as essentially a distribution network without the penalties or problems of duplicate content issues. Really, really awesome tool. Really awesome that Medium is offering this. I hope it sticks around.

Video transcription by Speechpad.com

0 notes