#socialmedia bis315 bossbusiness

[marissamrobinson]

Why and how effective content can be developed and shared by our group to attain our social media goals. (My client)

WHY

“Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation.” 

Ensure the content reflects the content of our mission statement. Developing a content strategy will help us reach that goal by acting as a game plan for coordinating, creating, and distributing your organizations content. By not doing this we can lose the message of our purpose.

HOW

As we have been focusing on the Facebook goals on this blog, creating interesting and original content will help in engaging with the community. One-way Hootsuite ch.5 suggested to attain this goal was to go LIVE.

 Live topic examples:

·       Q.A. about the group and meetings

·       Wellness topics and discussions

·       Ways to give back to the community topics and discussions

·       And more topics that present the ideology and energy of the group.

https://education.hootsuite.com/courses/take/social-marketing-education/lessons/2540693-5-2-best-practices-for-live-social-video

Question: What does becoming a social organization have to do with the principles of effective content development and sharing?  

Sharing content that is informative, entertaining and timely is a key element of a successful social media strategy. -Hootsuite. It is also hard to do! By utilizing effective principles on content development and sharing, our group can effectively share our love and light as well as grow the group and online community. Thus, becoming a social organization!