#smirnoff international fashion awards
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#Cinema4Screen presents #Mentors #Monday where we take the honour of introducing all our Mentors & Consultants. Today in our series we introduce none other than @somsarkaar who is an established fashion and advertising photographer from Mumbai, working for national and international brands for the last fifteen years. He has worked on brands like Smirnoff, Philips, Godrej, Revlon, St Ives, Exide, eZone, JCB, P&G, Tata Steel for agencies like JWT, M&C Saatchi, Viscomm, O&M and many other small and medium format agencies Being trained in Art history and Aesthetic from #BarodaSchoolofArt and his experience as an advertising photographer for more than 15 years has transformed him into an ad film maker of various brands and other corporate films. His close association with JCB (pioneer in backhoe) as their chosen photographer has got him international acclamation. He is also the brain child of IPR #MyIdentityMyPride which has been taken by #ICICI bank for their digital campaign on woman for their advantage account as #Fundyourownworth which has own awards and accolades. (at Mumbai, Maharashtra) https://www.instagram.com/p/CBcPN50HlxH/?igshid=k2q8p1tl3vsf
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Acclaimed and ace designer duo, of
Mosaic is an art form made by assembling small pieces of glass, ceramic or other materials and is often used as a decorative technique in architecture.It is known to have originated thousands of years ago but flourished in the 6th-15th century A.D. Byzantine empire when it was gloriously used on walls and ceilings in basilicas and churches. For the first time ever, the duo have incorporated metallic tones like gold and silver to create a stellar festive attire for brides and their loved ones to flaunt at a cocktail, reception or a destination wedding. The iridescent hues of the collection range from dusty pastels such as chromatic yellows, sapphire blues and pearly greys to metallic over and undertones like dazzling metallic golds, silvers and rose golds. Our couture collection is very light wear but volumetric that goes grandeur, longer, and fuller on the silhouettes that would make a woman feel important and comfortable on her special day along with feeling beautiful.
Speaking about their association with FDCIâs India Couture Week 2019, Pankaj & Nidhi said âWe are very excited to make our debut with our collection- Mosaiq at India Couture Week 2019. Itâs our first couture showcase and we look forward to a good response. This being our first ever couture collection, with the help of our stylist, Gautam Kalra, whom we have been working for the past 10 years, we studied our signatures that define us, since our first couture collection would define peopleâs expectation from our future couture collections. The collection incorporates our signature techniques in newer silhouettes and colours.â
About Pankaj and Nidhi
 Pankaj graduated with top honors from the National Institute of Fashion Technology (N.I.F.T.). He won the âUma Nath Gold Medalâ for topping academics and the âRitu Kumarâ Award for Best Graduating Collection 1995. He also won the first Smirnoff International Fashion Award in 1994.
After that, he worked with one of Indiaâs leading designers as Head of Design for 10 years. During his tenure there, he met and married his colleague Nidhi, who is a bright and creative alumnus of N.I.F.T. She worked with one of Indiaâs leading Export Firms, The Creative Group which designs & produces for some of the biggest labels in Europe.In October 2010 they won the Grand First Prize at the International Apparel Federationâs International Fashion Award at the World Apparel Convention in Hong Kong. They were the winners of the iconic International Woolmark Prize, 2012, India.
In August 2012 the husband and wife duo was chosen as Grand Finale designers, a first for one of Indiaâs younger talents, for Lakme Fashion Week where their collection was received with a standing ovation. They have been honored with several Elle Style Awards, the most recent and most prestigious of which was Elle Designer of the Year 2012. The others have been Elle Shape Shifters for 2011, Elle Best Womenâs PrĂȘt-a-porter in 2009 and Elle Best Debutant Designer in 2008.
Checkout more links like this:Â Shyamal And Bhumika Showcase For The First Time At India Couture Week!!! | A Parisian Symphony By Shyamal and Bhumika At Amazon India Fashion Week! | 10 Dream Brands and Their Flagship Stores in Delhi
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SMIRNOFF for The Rowland Company, Saatchi and Saatchi, London, UK //Â International Event Director // 1998-2000 Â Â Â Â
The Rowland Company (TRC) is the Public Relations arm of the leading global advertising agency Saatchi and Saatchi. During Rachel's time at TRC major accounts included high profile international brand Smirnoff Vodka.
The Smirnoff International Fashion Awards, is the only internationally run student fashion design competition supporting a significant branding opportunity, and unique audience including top international fashion designers and the worldwide media. Celebrity recruitment/liaison for the event included Elton John, Chaka Khan, Jodie Kidd and Norman Jay. In 1999 the event took place in Hong Kong and included students from 29 countries. As Event Director Rachel was responsible for a Catwalk Event and Awards Ceremony for 2000 guests, an entertainment/hospitality programme for 300 participants from 52 countries, and a budget in excess of ÂŁ1.5 million (at the time, AU$4 million).
smirnoff.com
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