#smbmsp

[bigboxcar]

Mugshot Monday - "Improving Minneapolis" coffee mug with Morning Glory Cold Brew by Peace Coffee

Last Friday, I attended my first Social Media Breakfast in probably 10 years! It was excellent.

The talk was at the Improving Minneapolis building in Northeast where Tony Tellijohn of Aktion Interactive spoke about social media marketing.

Social Media Breakfast (SMBMSP) is a monthly event where like-minded folks across the Twin Cities get together to share and learn about social media.

As their name suggests, breakfast is provided before each event: there are bagels, cheesecake, coffee and bacon. Sooooo much delicious bacon.

I've been out of the social media marketing world for about 10 years, but recently my wife launched Ying Spring Acupuncture, her new clinic in South Minneapolis, so I'm helping her with marketing.

Of course, a ton has changed in social from 10 years ago! SMBMSP moderator Jen Roventine asked great questions and Tony had great insights on the subject.

I'll be attending more of these breakfasts in the future.

This event was was kind of a reunion of sorts for me--I got to reconnect with some awesome humans IRL, like Greg Swan, Missy Voronyak, and Lindsay Valenty to name a few. I also met a lot of new folks as well.

I've known SMBMSP Director Mykl Roventine for a loooooong time, and it was so great to catch up with him a little before the event.

He found some Improving coffee mugs for a reunion selfie! 📸 ☕️

SMBMSP has been at many venues over the years, but I LOVE this current space at Improving Minneapolis near Northeast Athletic Field Park. It's nice and big, yet cozy and has plenty of parking. It's perfect.

I already picked up tickets to SMBMSP's next event on May 17 featuring Greg Swan & Jenny Swan: "Putting Humans Back in Social Media". See you there?

Thanks for my new coffee mug, Improving Minneapolis! Love it. ☕️ ✌🏻

Btw, check out this Mugshot Monday from 10 years ago on April 14, 2014 of me and Mykl! So awesome: Social Media Breakfast – Minneapolis / Saint Paul” coffee mug with special guest SMBMSP Director Mykl Roventine

See also my 720+ photos from the Mugshot Monday project here: www.MugshotMonday.com– Every Mug Has A Story

[dfriez]

#SocialMedia #casestudies and #bacon! #SMBMSP (at 514 Studios)

[socialimpactbranding]

#smbmsp Social Media breakfast MSP is always a such a great #networkingevent… Good people, great stories, and amazing smells #bacon & a good reason to get out of bed that early when you #workanytime #workanyplace #workfromhome! #entrepreneur #startuplife #socialmediamarketing (at Union Depot)

[digitalmarketingtools]

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

 B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, […] Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/9Lri-Y8PDP4/ Date: Mon, 03 Dec 2018 21:12:30 +0000

[samuelpboswell]

Our 2019 List: The Top 50 Social Media Marketing Influencers

It's that time of year, marketers. Once again, we're absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing. The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow. List Methodology: Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest. Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:

Relevance: A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was "social media marketing" as well as 10-plus derivative phrases.

Resonance: A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.

Reach: A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.

Audience: Unsurprisingly, this refers to overall social audience size.

Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad-based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. You'll see new faces as well as as a variety of disciplines and specialties represented. Many thanks to all who continue to actively share their knowledge about social media marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading social media marketing industry influencers. You'll likely see both many familiar faces and a wonderful variety of new social media influencers. We plan to learn new lessons from these 50 social media marketing influencers and hope you'll do the same throughout the year.

2019 — 50 Social Media Marketing Influencers

Kim Garst @kimgarst CEO, KG Enterprises Donna Moritz @sociallysorted Visual Content Strategist, Socially Sorted Ian Anderson Gray @iagdotme Founder, Seriously Social Neal Schaffer @NealSchaffer CEO, NealSchaffer.com Madalyn Sklar @madalynsklar Social Media Speaker & Consultant, MadalynSklar.com Dan Gingiss @dgingiss Vice President of Marketing, Persado Brian Fanzo @isocialfanz Founder and CEO, iSocialFanz Mari Smith @MariSmith Social Media Speaker & Consultant, MariSmith.com Rebekah Radice @rebekahradice CEO, RadiantLA Jasmine Star @jasminestar CEO, JasmineStar.com Carlos Gil @CarlosGil83 CEO, Gil Media Co. Tamara McCleary @tamaramccleary CEO, Thulium.co Dustin W. Stout @dustinwstout Co-Founder, Warfare Plugins Peggy Fitzpatrick @PegFitzpatrick Marketing & Social Media Manager, Kreussler Inc. Michael A. Stelzner @mike_stelzner CEO & Founder, Social Media Examiner & Social Media Marketing World Lee Odden @LeeOdden CEO, TopRank Marketing Christopher Penn @cspenn Co-Founder and Chief Innovator, Trust Insights Owen Hemsath @owenvideo Video Producer, The Videospot Bernie Borges @bernieborges Co-Founder & CMO, Vengreso Samantha Kelly @tweetinggoddess Owner, Tweetinggoddess Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Brooke B. Sellas @brookesellas Founder & CEO, B Squared Media Gini Dietrich @ginidietrich CEO, Arment Dietrich, Inc. Roberto Blake @robertoblake Owner & Creative Director, Create Awesome Media Chris Strub @chrisstrub CEO, I Am Here LLC Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions LLC Jay Baer @jaybaer Founder, Convince & Convert Nicky Kriel @nickykriel Social Media Consultant & Strategist, Nicky Kriel Social Media Park Howell @parkhowell Business Story Strategist & Keynote Speaker, Business of Story Amanda Webb @spiderworking Social Media Trainer & Strategist, Spiderworking Andrew Pickering @andrewandpete Co-Founder, Andrew and Pete Viveka Von Rosen @linkedinexpert Co-Founder & Chief Visibility Officer, Vengreso Sean Cannell @seancannell Founder, Think Media Amy Porterfield @amyporterfield Online Marketing Expert & Trainer, Amy Porterfield, Inc. Steve Dotto @dottotech President, Dotto Tech Guy Kawasaki @GuyKawasaki Chief Evangelist, Canva Sue Beth Zimmerman @suebzimmerman Keynote and Breakout Speaker, Sue B. Zimmerman Enterprise Ann Handley @annhandley Chief Content Officer, MarketingProfs Sunny Lenarduzzi @sunnylenarduzzi Social Media Strategist & Consultant, SunnyLenarduzzi.com Laura Rubinstein @CoachLaura CEO & Social Media Strategist, Transform Today Josh Elledge @joshelledge Founder, UpMyInfluence.com Ramon Ray @ramonray Editor and Founder, Smart Hustle Magazine Chalene Johnson @chalenejohnson CEO & Social Media Consultant, Team Johnson and SmartLife Brian G. Peters @brian_g_peters Strategic Partnerships Manager, Buffer Robert Rose @Robert_Rose Chief Troublemaker, The Content Advisory Lewis David Howes @lewishowes Founder, School of Greatness John Jantsch @ducttape President, Duct Tape Marketing Ian Cleary @iancleary Founder, RazorSocial Jo Saunders @mrslinkedin Trainer & Conference Speaker, Wildfire Social Marketing™ Billy Gene Shaw @askbillygene Founder & CEO, Rethink & Relive LLC

Spread the Social Wisdom & Love

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you'll find the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of social media marketers that influence you most in the comments section below. Some of our social media marketing influencers will be speaking at this week's Social Media Marketing World 2019 conference, and we'll have plenty of live-blog coverage of the event throughout the week, from our Senior Digital Strategy Director Ashley Zeckman and Content Strategist Anne Leuman. See where we'll be here. To further your own social media marketing expertise, here's a bonus list of our top 5 posts about social media marketing from the past 12 months:

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? Nick Nelson

TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 Caitlin Burgess

Our Top 10 Social Media Marketing Posts of 2018 Lane R. Ellis

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP Debbie Friez

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage Nick Nelson

The post Our 2019 List: The Top 50 Social Media Marketing Influencers appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2019/03/social-media-influencers-2019/

[befoundonlinemarketing]

Our 2019 List: The Top 50 Social Media Marketing Influencers

It's that time of year, marketers. Once again, we're absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing. The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow. List Methodology: Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest. Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:

Relevance: A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was "social media marketing" as well as 10-plus derivative phrases.

Resonance: A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.

Reach: A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.

Audience: Unsurprisingly, this refers to overall social audience size.

Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad-based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. You'll see new faces as well as as a variety of disciplines and specialties represented. Many thanks to all who continue to actively share their knowledge about social media marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading social media marketing industry influencers. You'll likely see both many familiar faces and a wonderful variety of new social media influencers. We plan to learn new lessons from these 50 social media marketing influencers and hope you'll do the same throughout the year.

2019 — 50 Social Media Marketing Influencers

Kim Garst @kimgarst CEO, KG Enterprises Donna Moritz @sociallysorted Visual Content Strategist, Socially Sorted Ian Anderson Gray @iagdotme Founder, Seriously Social Neal Schaffer @NealSchaffer CEO, NealSchaffer.com Madalyn Sklar @madalynsklar Social Media Speaker & Consultant, MadalynSklar.com Dan Gingiss @dgingiss Vice President of Marketing, Persado Brian Fanzo @isocialfanz Founder and CEO, iSocialFanz Mari Smith @MariSmith Social Media Speaker & Consultant, MariSmith.com Rebekah Radice @rebekahradice CEO, RadiantLA Jasmine Star @jasminestar CEO, JasmineStar.com Carlos Gil @CarlosGil83 CEO, Gil Media Co. Tamara McCleary @tamaramccleary CEO, Thulium.co Dustin W. Stout @dustinwstout Co-Founder, Warfare Plugins Peggy Fitzpatrick @PegFitzpatrick Marketing & Social Media Manager, Kreussler Inc. Michael A. Stelzner @mike_stelzner CEO & Founder, Social Media Examiner & Social Media Marketing World Lee Odden @LeeOdden CEO, TopRank Marketing Christopher Penn @cspenn Co-Founder and Chief Innovator, Trust Insights Owen Hemsath @owenvideo Video Producer, The Videospot Bernie Borges @bernieborges Co-Founder & CMO, Vengreso Samantha Kelly @tweetinggoddess Owner, Tweetinggoddess Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Brooke B. Sellas @brookesellas Founder & CEO, B Squared Media Gini Dietrich @ginidietrich CEO, Arment Dietrich, Inc. Roberto Blake @robertoblake Owner & Creative Director, Create Awesome Media Chris Strub @chrisstrub CEO, I Am Here LLC Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions LLC Jay Baer @jaybaer Founder, Convince & Convert Nicky Kriel @nickykriel Social Media Consultant & Strategist, Nicky Kriel Social Media Park Howell @parkhowell Business Story Strategist & Keynote Speaker, Business of Story Amanda Webb @spiderworking Social Media Trainer & Strategist, Spiderworking Andrew Pickering @andrewandpete Co-Founder, Andrew and Pete Viveka Von Rosen @linkedinexpert Co-Founder & Chief Visibility Officer, Vengreso Sean Cannell @seancannell Founder, Think Media Amy Porterfield @amyporterfield Online Marketing Expert & Trainer, Amy Porterfield, Inc. Steve Dotto @dottotech President, Dotto Tech Guy Kawasaki @GuyKawasaki Chief Evangelist, Canva Sue Beth Zimmerman @suebzimmerman Keynote and Breakout Speaker, Sue B. Zimmerman Enterprise Ann Handley @annhandley Chief Content Officer, MarketingProfs Sunny Lenarduzzi @sunnylenarduzzi Social Media Strategist & Consultant, SunnyLenarduzzi.com Laura Rubinstein @CoachLaura CEO & Social Media Strategist, Transform Today Josh Elledge @joshelledge Founder, UpMyInfluence.com Ramon Ray @ramonray Editor and Founder, Smart Hustle Magazine Chalene Johnson @chalenejohnson CEO & Social Media Consultant, Team Johnson and SmartLife Brian G. Peters @brian_g_peters Strategic Partnerships Manager, Buffer Robert Rose @Robert_Rose Chief Troublemaker, The Content Advisory Lewis David Howes @lewishowes Founder, School of Greatness John Jantsch @ducttape President, Duct Tape Marketing Ian Cleary @iancleary Founder, RazorSocial Jo Saunders @mrslinkedin Trainer & Conference Speaker, Wildfire Social Marketing™ Billy Gene Shaw @askbillygene Founder & CEO, Rethink & Relive LLC

Spread the Social Wisdom & Love

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you'll find the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of social media marketers that influence you most in the comments section below. Some of our social media marketing influencers will be speaking at this week's Social Media Marketing World 2019 conference, and we'll have plenty of live-blog coverage of the event throughout the week, from our Senior Digital Strategy Director Ashley Zeckman and Content Strategist Anne Leuman. See where we'll be here. To further your own social media marketing expertise, here's a bonus list of our top 5 posts about social media marketing from the past 12 months:

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? Nick Nelson

TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 Caitlin Burgess

Our Top 10 Social Media Marketing Posts of 2018 Lane R. Ellis

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP Debbie Friez

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage Nick Nelson

The post Our 2019 List: The Top 50 Social Media Marketing Influencers appeared first on Online Marketing Blog - TopRank®.

Our 2019 List: The Top 50 Social Media Marketing Influencers posted first on http://www.toprankblog.com/

[christopheruearle]

Our 2019 List: The Top 50 Social Media Marketing Influencers

It's that time of year, marketers. Once again, we're absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing. The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow. List Methodology: Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest. Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:

Relevance: A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was "social media marketing" as well as 10-plus derivative phrases.

Resonance: A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.

Reach: A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.

Audience: Unsurprisingly, this refers to overall social audience size.

Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad-based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. You'll see new faces as well as as a variety of disciplines and specialties represented. Many thanks to all who continue to actively share their knowledge about social media marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading social media marketing industry influencers. You'll likely see both many familiar faces and a wonderful variety of new social media influencers. We plan to learn new lessons from these 50 social media marketing influencers and hope you'll do the same throughout the year.

2019 — 50 Social Media Marketing Influencers

Kim Garst @kimgarst CEO, KG Enterprises Donna Moritz @sociallysorted Visual Content Strategist, Socially Sorted Ian Anderson Gray @iagdotme Founder, Seriously Social Neal Schaffer @NealSchaffer CEO, NealSchaffer.com Madalyn Sklar @madalynsklar Social Media Speaker & Consultant, MadalynSklar.com Dan Gingiss @dgingiss Vice President of Marketing, Persado Brian Fanzo @isocialfanz Founder and CEO, iSocialFanz Mari Smith @MariSmith Social Media Speaker & Consultant, MariSmith.com Rebekah Radice @rebekahradice CEO, RadiantLA Jasmine Star @jasminestar CEO, JasmineStar.com Carlos Gil @CarlosGil83 CEO, Gil Media Co. Tamara McCleary @tamaramccleary CEO, Thulium.co Dustin W. Stout @dustinwstout Co-Founder, Warfare Plugins Peggy Fitzpatrick @PegFitzpatrick Marketing & Social Media Manager, Kreussler Inc. Michael A. Stelzner @mike_stelzner CEO & Founder, Social Media Examiner & Social Media Marketing World Lee Odden @LeeOdden CEO, TopRank Marketing Christopher Penn @cspenn Co-Founder and Chief Innovator, Trust Insights Owen Hemsath @owenvideo Video Producer, The Videospot Bernie Borges @bernieborges Co-Founder & CMO, Vengreso Samantha Kelly @tweetinggoddess Owner, Tweetinggoddess Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Brooke B. Sellas @brookesellas Founder & CEO, B Squared Media Gini Dietrich @ginidietrich CEO, Arment Dietrich, Inc. Roberto Blake @robertoblake Owner & Creative Director, Create Awesome Media Chris Strub @chrisstrub CEO, I Am Here LLC Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions LLC Jay Baer @jaybaer Founder, Convince & Convert Nicky Kriel @nickykriel Social Media Consultant & Strategist, Nicky Kriel Social Media Park Howell @parkhowell Business Story Strategist & Keynote Speaker, Business of Story Amanda Webb @spiderworking Social Media Trainer & Strategist, Spiderworking Andrew Pickering @andrewandpete Co-Founder, Andrew and Pete Viveka Von Rosen @linkedinexpert Co-Founder & Chief Visibility Officer, Vengreso Sean Cannell @seancannell Founder, Think Media Amy Porterfield @amyporterfield Online Marketing Expert & Trainer, Amy Porterfield, Inc. Steve Dotto @dottotech President, Dotto Tech Guy Kawasaki @GuyKawasaki Chief Evangelist, Canva Sue Beth Zimmerman @suebzimmerman Keynote and Breakout Speaker, Sue B. Zimmerman Enterprise Ann Handley @annhandley Chief Content Officer, MarketingProfs Sunny Lenarduzzi @sunnylenarduzzi Social Media Strategist & Consultant, SunnyLenarduzzi.com Laura Rubinstein @CoachLaura CEO & Social Media Strategist, Transform Today Josh Elledge @joshelledge Founder, UpMyInfluence.com Ramon Ray @ramonray Editor and Founder, Smart Hustle Magazine Chalene Johnson @chalenejohnson CEO & Social Media Consultant, Team Johnson and SmartLife Brian G. Peters @brian_g_peters Strategic Partnerships Manager, Buffer Robert Rose @Robert_Rose Chief Troublemaker, The Content Advisory Lewis David Howes @lewishowes Founder, School of Greatness John Jantsch @ducttape President, Duct Tape Marketing Ian Cleary @iancleary Founder, RazorSocial Jo Saunders @mrslinkedin Trainer & Conference Speaker, Wildfire Social Marketing™ Billy Gene Shaw @askbillygene Founder & CEO, Rethink & Relive LLC

Spread the Social Wisdom & Love

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you'll find the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of social media marketers that influence you most in the comments section below. Some of our social media marketing influencers will be speaking at this week's Social Media Marketing World 2019 conference, and we'll have plenty of live-blog coverage of the event throughout the week, from our Senior Digital Strategy Director Ashley Zeckman and Content Strategist Anne Leuman. See where we'll be here. To further your own social media marketing expertise, here's a bonus list of our top 5 posts about social media marketing from the past 12 months:

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? Nick Nelson

TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 Caitlin Burgess

Our Top 10 Social Media Marketing Posts of 2018 Lane R. Ellis

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP Debbie Friez

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage Nick Nelson

The post Our 2019 List: The Top 50 Social Media Marketing Influencers appeared first on Online Marketing Blog - TopRank®.

[searchcrushseo]

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

http://dlvr.it/QslCDY

[rellimgroupmarketing-blog]

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing , the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts?

Last week, a panel of foodie influencers and bloggers provided some insights…

[wz2sseo]

Digital Marketing News: Pinterest PPC, Facebook Sets

Need help understanding Machine Learning? We now reside in an age where machines may teach themselves without human intervention. Sound scary? It ought to. Scary astonishing that is. From advertisements to interstellar space travel programs for machine learning expand. Find out how it will change the entire world, and what Machine Learning is, how it functions.     Infographic.

Google’s New AI Is Much Better at Growing AI compared to Company’s Engineers.   Google CEO Sundar Pichai says that his group has achieved “AI beginning” together with AutoML. AutoML is an artificial intelligence that could help out with the introduction of different AIs. By automating a number of the procedure, machine could be made by AutoML.   Futurism

Survey: 37 percent of internet retailers began vacation preparations earlier this season. Just how early you ask? 1 to 4 months earlier than 2016 according to a poll by BigCommerce. Retailers are more optimistic along with early. 88% anticipate a rise in vacation revenue.     Advertising Land

Oh pleasure (sarcasm) Facebook is bringing paywalls to Instant Articles into your cell feed.   It is reasonable that by simply introducing subscriptions Facebook would like to help publishers since more individuals than ever before are receiving their news from media. And it is beginning on cellular telephone.     The following Web

Digital Video Marketing Is Still A 135 Billion Industry In The U.S. Alone, Study Finds. Video recording, production, hosting, distribution, staffing and analytics is big business! In contrast, advertisers are expected to spend $83 billion on electronic advertisements and $71 billion on TV commercials (a total of $154 billion) in the U.S. this season.   Forbes

Firms are now able to register to add booking buttons for their Google local outcomes.  Google has finally added a feature to allow you easily add a ‘book online’ button into your local business on Google Maps or Google Search. Some companies might not even need a site.   Lookup Engine Land

Breeze is turning into programmatic advertisements for Snapchat shows.   Advertisers may make programmatic purchases on Snap Ads — 10-second vertical video units — round the program’s public accounts, Snapchat-curated live tales and Discover publisher stations and Snapchat shows.   Digiday

As Amazon Prime Organizing 90 Million, Online Holiday Spending To Surpass Brick-And-Mortar.  Deloitte predicts folks will do 51% of the holiday spending online, making it the first time it might surpass in-store spending. One of high-income families that number jumps to 57 percent. Headed into the mall anyone? Pass.  MediaPost

Facebook formally rolls out its discovery-focused ‘Research Feed’. The Explore Feed is currently fully rolled out on cellular and beginning to show for desktop users.   In case you didn’t know, the Explore Feed is to help Facebook users discover more information beyond Pages you already follow and articles from friends, across the networking that is social.     TechCrunch

Google Attribution Rolls From Thousands Of Marketers.  Google is rolling out an attribution model it introduced in May, hammering the stage together with machine learning. Google Attribution is always to help marketers analyze how funnel clicks and interactions impact conversions . MediaPost

Facebook Is Testing a Pinterest-Like Feature Called Sets.  Oh look, Facebook has taken a break from imitating Snapchat and LinkedIn to imitate Pinterest. Facebook is currently Sets, groups that include videos, photographs, status updates and links, and that may be shared with pals that are particular or all friends.   AdWeek

Snapchat dangles referral visitors with link sharing from different apps. That is such foreign exchange for me, however, go ahead, read on anyway: You can now discuss links from other apps via the iOS talk sheet, allowing you to send a personal message with the URL to one or several folks. And rather than just turning location discussing on or off forever, you now can choose to hide in “Ghost Mode” for 3 or more 24 hours.   TechCrunch

Pinterest moves into paid search: What you will need to know.    Pinterest Advertising Manager is available to all companies who have started an account and uploaded at least one . It’s time to fire up those experimental paid search budgets.     Search Engine Watch

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric. B2B CMOs across the globe are focusing on new buyers and new markets on new offerings in regards to their expansion strategies, a new study from SiriusDecisions has discovered. A improved client experience is regarded to have the biggest influence on growth strategies in the next 2 decades.     MarketingCharts

This morning I will be linking a sold out crowd   to observe the 100th Social Media Breakfast Minneapolis St. Paul (SMBMSP Number100) event. The plan is a panel with Greg Swan and Jennifer Kane moderated by Mykl Roventine. We are going to be speaking about what has changed since the event began in 2008 (founded by Rick Mahn) and what classes we’ve learned as well as thoughts looking forward. I have a feeling it’ll be a group of stories about failures, successes along with the universe that social media is becoming.   If you’re reading this post early on Friday, you can follow the event from 8-10am CT on Twitter with the hashtag #smbmsp100

What is the top digital marketing news story for you this week?

Make sure you remain tuned until the next week when we’ll be discussing most of marketing that is new news reports. Check out the video summary that is Entire on YouTube with Josh and Tiffani.

©Online Marketing Blog – TopRank®, 2017. | Digital Advertising News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping | http://www.toprankblog.com

The post Digital Advertising News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping appeared first on Online Advertising Blog – TopRank®.

from SEO Consultants – wz2s.net http://wz2s.net/digital-marketing-news-pinterest-ppc-facebook-sets/

[ikeamn]

Downtown St. Paul, MN - just as the first snow of the season started to roll in... . . . #weather #snow #mnweather #mnwx #wxmn #wx #minnesota #saintpaul #stpaul #stpaulmn #midwest #downtown #city #urban #morning #sunrise #dusk #smbmsp100 #smbmsp http://ift.tt/2iERvxk

[dfriez]

Experiment and be uncomfortable in order to create #content that is thoughtful and #inclusive. @Nylons #SMBMSP (at 514 Studios)

[socialimpactbranding]

#smbmsp Social Media breakfast MSP is always a such a great #networkingevent… Good people, great stories, and amazing smells #bacon & a good reason to get out of bed that early when you #workanytime #workanyplace #workfromhome! #entrepreneur #startuplife #socialmediamarketing http://ift.tt/2j8oBSP

[unixcommerce]

Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world.  Infographic.

Google’s New AI Is Better at Creating AI Than the Company’s Engineers. Google CEO Sundar Pichai says his team has achieved “AI inception” with AutoML. AutoML is an artificial intelligence that can assist in the creation of other AIs. By automating some of the complicated process, AutoML could make machine learning more accessible to non-experts. Futurism

Survey: 37% of online retailers started holiday preparations earlier this year. How early you ask? 1 to 4 months earlier than 2016 according to a survey by BigCommerce. Along with early, retailers are optimistic. 88% expect an increase in holiday revenue.  Marketing Land

Oh joy (sarcasm) Facebook is bringing paywalls to Instant Articles in your mobile feed. Since more people than ever before are getting their news from social media, it makes sense that Facebook wants to help publishers by introducing subscriptions for content on its platform. And it’s starting on mobile.  The Next Web

Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone, Study Finds. Video capturing, creation, hosting, distribution, analytics and staffing is big business! In contrast, advertisers are expected to spend $83 billion on digital ads and $71 billion on TV commercials (a total of $154 billion) in the U.S. this year. Forbes

Businesses can now sign up to add booking buttons to their Google local results. Google has finally added a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search. Soon, some businesses might not even need a website. Search Engine Land

Snap is turning to programmatic ads for Snapchat shows. Advertisers can make programmatic buys on Snap Ads — 10-second vertical video units — across the app’s public user stories, Snapchat-curated live stories and Discover publisher channels and Snapchat shows. Digiday

As Amazon Prime Hits 90 Million, Online Holiday Spending To Surpass Brick-And-Mortar. Deloitte predicts people will do 51% of their holiday spending online, making it the first time it may surpass in-store spending. Among high-income families that number jumps to 57%. Headed to the mall anyone? Pass. MediaPost

Facebook officially rolls out its discovery-focused ‘Explore Feed’. The Explore Feed is now fully rolled out on mobile and beginning to show for desktop users. In case you didn’t know, the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow.  TechCrunch

Google Attribution Rolls Out To Thousands Of Marketers. Google is rolling out an attribution model it introduced in May, powering the platform with machine learning. Google Attribution is to help marketers analyze how top and middle funnel clicks and interactions impact conversions across channels. MediaPost

Facebook Is Testing a Pinterest-Like Feature Called Sets. Oh look, Facebook has taken a break from imitating Snapchat and LinkedIn to imitate Pinterest. Facebook is now testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all friends or specific friends. AdWeek

Snapchat dangles referral traffic with link sharing from other apps. This is such foreign territory for me, but go ahead, read on anyway: You now can share links from other apps via the iOS share sheet, allowing you to send a private message with the link to one or several people. And rather than just turning live location sharing on or off permanently, you now can opt to hide in “Ghost Mode” for 3 or 24 hours. TechCrunch

Pinterest moves into paid search: What you need to know.  Pinterest Ads Manager is now open to all businesses who have opened an account and uploaded at least one Pin. It’s time to fire up those experimental paid search budgets.  Search Engine Watch

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric. B2B CMOs around the world are focusing on new buyers and new markets over new offerings when it comes to their growth strategies, a new study from SiriusDecisions has found. An enhanced customer experience is seen to have the biggest influence on growth strategies in the next 2 years.  MarketingCharts

This morning I will be joining a sold out crowd to celebrate the 100th Social Media Breakfast Minneapolis St. Paul (SMBMSP #100) event. The plan is a panel with Greg Swan and Jennifer Kane moderated by Mykl Roventine. We’ll be talking about what has changed since the event started in 2008 (founded by Rick Mahn) and what lessons we’ve learned as well as thoughts looking forward. I have a feeling it will be a great collection of stories about successes, failures and the crazy world that social media has become.  If you’re reading this post early on Friday, you can follow the event from 8-10am CT on Twitter with the hashtag #smbmsp100

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.

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A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, a panel of foodie influencers and bloggers provided some insights that can help answer that question. My TopRank Marketing colleague Jack Fitzpatrick and I attended Social Media Breakfast - Minneapolis St. Paul’s (SMBMSP) panel moderated by Michele Phillips, a food blogger, writer, photographer and content creator, which included food personality Lindsay Greene, tweeting BBQ enthusiast The Product Poet, and Eat.Drink.Dish MPLS founder Golnaz Yamoutpour. The panel covered insights on finding and working with influencers along with a smattering of great social media marketing tips. Let’s see what they had to say.

Working With Influencers

Influencer Identification

Who better to tell you about approaching and identifying influencers than other influencers? Golanz has hired influencers herself and stressed looking for influencers who speak to specific audiences. The panel commented on the multiple tools available, but suggested starting with a look at who is interacting with your brand. If someone is already a fan, then you know they’re part of and understand your established audience. Although reach is a consideration for identifying influencers, a broad saturated reach may not capture your narrow or specific audience’s attention. However, micro-influencers often have great engagement and capture more engagement with your potential customers. The Big B2B Takeaway: Your existing audience or network is an influencer identification hot spot. Use social listening tactics and tools to uncover and engage with influencers who are already your fans. [bctt tweet="Your existing audience or network is an influencer identification hot spot. #InfluencerMarketing #SMBMSP" username="toprank"]

Influencer Nurturing

Relationships are key to the success of influencer marketing initiatives. Sending a cold email with a “Hey there!” greeting isn’t going to get your far. It’s important to warm up the relationship. The panel encouraged following potential influencers, so you understand who they are and what they discuss on social media. And, this will help with your vetting. But you shouldn’t stop at simply following a potential influencer on social media. You also need to engage with them. One audience member asked if the engagement had to be around their target subject. The answer? No. Any subject someone is talking about or sharing content around is fair game. In other words, start a conversation and foster a relationship. The panel agreed that the more personal the better, so when you have an engagement ask, it is not out-of-the-blue. The Product Poet illustrated the personal touch with a story about staying at and engaging with Hilton hotels. He learned Starwood, Hilton’s parent company, was taking notice. On a trip to Atlanta, he walked into his room to find a brilliantly written poem, which included personalized information, a gift certificate to a BBQ restaurant, an Uber gift card to get to the restaurant and a gift for his dog Charlie. Wow! The attention to detail blew him away. And, of course, he had to share the amazing gifts and story on his social channels. The Big B2B Takeaway: Work hard to develop real relationships with potential influencers. That means going beyond the social media surface to understand who they are, what excites them, and what motivates them. This will help you have more meaningful interactions from the beginning, and make collaboration more appealing when it comes time for the ask. [bctt tweet="Go beyond the #socialmedia surface to understand who #influencers are, what excites them, and what motivates them. #InfluencerMarketing #SMBMSP" username="toprank"]

Influencer Compensation & Collaboration

Perhaps the most uncomfortable part of influencer relations is discussing compensation for paid partnerships. How much should you propose? What’s reasonable? What can you actually afford? If you’re entering a paid partnership, ask influencers early on if they have a rate sheet or media kit. This will allow you to see if they fit into your budget from the outset or if negotiations are needed. The savvy negotiator gathers all the information first. Lindsay commented that a good paid influencer should share how they plan to promote your product and share an example of what you can expect. And, it should include analytics on how their posts perform. Remember, this is a relationship, so honest, open communication is a must. As part of a paid agreement, it is important to outline who owns the content and what is fair use. The Product Poet reminisced on a blog post he wrote about a restaurant. That restaurant re-posted his blog without permission. He would have given permission, but now he will not promote their food. The Big B2B Takeaway: Whether you’re paying influencers for their collaboration or not, define your scope and expectations early on to avoid slip ups later on. In addition, don’t be afraid to ask influencers for examples on how they’ve done thought leadership work in the past.

Maximizing Your Social Media Efforts

When you have a panel of social media stars, the audience wants to know how they make social work for them. The panel encouraged us to play with all types, but post more video on all of your channels. They believe the trend of video-centric algorithms is not going away anytime soon.

Your mobile device is a great video marketing tool. Lindsay reminded us that it’s easy to create great videos on your phone and make a few edits in iMovie or Adobe. She encouraged making a thumbnail cover photo that best represents your video for the still cover frame, and the FaceTune app is great for making that cover image look great.

Optimize your YouTube videos. YouTube video posts support a longer form video, because the audience is more prone to stay on a channel for more than 30 seconds. As a member of the Google family, search optimization comes into play. Lindsay said she researches the appropriate keywords, so her channel and videos rise to the top of the search.

Know your video options across platforms. The Product Poet says you might be surprised to know you can post up to a 10-minute video on Twitter, subject to file size, through the business video suite. But, on Instagram, you should stay to under 30 seconds.

Apply SEO knowledge to hashtags. An interesting tidbit in choosing hashtags also applies to Google keywords. You may be inclined to pick the hashtag with 1 million shares. But, consider choosing one that has fewer shares that might be more specific to your content - just like a long-tail keyword.

The Big B2B Takeaway: Video isn’t going anywhere anytime soon. So, if you haven’t dabbled yet, there’s no time like the present and the barrier to entry isn’t as high as you may think. In addition, when it comes to maximizing your video and content exposure know your platforms and don’t forget about SEO best practices.

B2B Marketers, Take the Lead from B2C

When it comes to working with influencers and achieving success on social media, B2C has had a jump start. But the good news is that B2B marketers can learn from the challenges and successes of B2C, which means you can take a step back and apply these well-honed insights into your own campaigns. My biggest takeaway? It’s all about building relationships. Whether you’re looking to work with influencers or you’re trying to get more visibility or engagement on social platforms, you need to be relevant if you want to resonate. Want more influencer marketing tips and insights? Check out these recent posts:

What B2B CMOs Need to Know About Successful Influencer Marketing

Just Getting Started with Influencer Marketing? 6 Things You Should Know

From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed

The post A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP appeared first on Online Marketing Blog - TopRank®.

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A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, a panel of foodie influencers and bloggers provided some insights that can help answer that question. My TopRank Marketing colleague Jack Fitzpatrick and I attended Social Media Breakfast - Minneapolis St. Paul’s (SMBMSP) panel moderated by Michele Phillips, a food blogger, writer, photographer and content creator, which included food personality Lindsay Greene, tweeting BBQ enthusiast The Product Poet, and Eat.Drink.Dish MPLS founder Golnaz Yamoutpour. The panel covered insights on finding and working with influencers along with a smattering of great social media marketing tips. Let’s see what they had to say.

Working With Influencers

Influencer Identification

Who better to tell you about approaching and identifying influencers than other influencers? Golanz has hired influencers herself and stressed looking for influencers who speak to specific audiences. The panel commented on the multiple tools available, but suggested starting with a look at who is interacting with your brand. If someone is already a fan, then you know they’re part of and understand your established audience. Although reach is a consideration for identifying influencers, a broad saturated reach may not capture your narrow or specific audience’s attention. However, micro-influencers often have great engagement and capture more engagement with your potential customers. The Big B2B Takeaway: Your existing audience or network is an influencer identification hot spot. Use social listening tactics and tools to uncover and engage with influencers who are already your fans. [bctt tweet="Your existing audience or network is an influencer identification hot spot. #InfluencerMarketing #SMBMSP" username="toprank"]

Influencer Nurturing

Relationships are key to the success of influencer marketing initiatives. Sending a cold email with a “Hey there!” greeting isn’t going to get your far. It’s important to warm up the relationship. The panel encouraged following potential influencers, so you understand who they are and what they discuss on social media. And, this will help with your vetting. But you shouldn’t stop at simply following a potential influencer on social media. You also need to engage with them. One audience member asked if the engagement had to be around their target subject. The answer? No. Any subject someone is talking about or sharing content around is fair game. In other words, start a conversation and foster a relationship. The panel agreed that the more personal the better, so when you have an engagement ask, it is not out-of-the-blue. The Product Poet illustrated the personal touch with a story about staying at and engaging with Hilton hotels. He learned Starwood, Hilton’s parent company, was taking notice. On a trip to Atlanta, he walked into his room to find a brilliantly written poem, which included personalized information, a gift certificate to a BBQ restaurant, an Uber gift card to get to the restaurant and a gift for his dog Charlie. Wow! The attention to detail blew him away. And, of course, he had to share the amazing gifts and story on his social channels. The Big B2B Takeaway: Work hard to develop real relationships with potential influencers. That means going beyond the social media surface to understand who they are, what excites them, and what motivates them. This will help you have more meaningful interactions from the beginning, and make collaboration more appealing when it comes time for the ask. [bctt tweet="Go beyond the #socialmedia surface to understand who #influencers are, what excites them, and what motivates them. #InfluencerMarketing #SMBMSP" username="toprank"]

Influencer Compensation & Collaboration

Perhaps the most uncomfortable part of influencer relations is discussing compensation for paid partnerships. How much should you propose? What’s reasonable? What can you actually afford? If you’re entering a paid partnership, ask influencers early on if they have a rate sheet or media kit. This will allow you to see if they fit into your budget from the outset or if negotiations are needed. The savvy negotiator gathers all the information first. Lindsay commented that a good paid influencer should share how they plan to promote your product and share an example of what you can expect. And, it should include analytics on how their posts perform. Remember, this is a relationship, so honest, open communication is a must. As part of a paid agreement, it is important to outline who owns the content and what is fair use. The Product Poet reminisced on a blog post he wrote about a restaurant. That restaurant re-posted his blog without permission. He would have given permission, but now he will not promote their food. The Big B2B Takeaway: Whether you’re paying influencers for their collaboration or not, define your scope and expectations early on to avoid slip ups later on. In addition, don’t be afraid to ask influencers for examples on how they’ve done thought leadership work in the past.

Maximizing Your Social Media Efforts

When you have a panel of social media stars, the audience wants to know how they make social work for them. The panel encouraged us to play with all types, but post more video on all of your channels. They believe the trend of video-centric algorithms is not going away anytime soon.

Your mobile device is a great video marketing tool. Lindsay reminded us that it’s easy to create great videos on your phone and make a few edits in iMovie or Adobe. She encouraged making a thumbnail cover photo that best represents your video for the still cover frame, and the FaceTune app is great for making that cover image look great.

Optimize your YouTube videos. YouTube video posts support a longer form video, because the audience is more prone to stay on a channel for more than 30 seconds. As a member of the Google family, search optimization comes into play. Lindsay said she researches the appropriate keywords, so her channel and videos rise to the top of the search.

Know your video options across platforms. The Product Poet says you might be surprised to know you can post up to a 10-minute video on Twitter, subject to file size, through the business video suite. But, on Instagram, you should stay to under 30 seconds.

Apply SEO knowledge to hashtags. An interesting tidbit in choosing hashtags also applies to Google keywords. You may be inclined to pick the hashtag with 1 million shares. But, consider choosing one that has fewer shares that might be more specific to your content - just like a long-tail keyword.

The Big B2B Takeaway: Video isn’t going anywhere anytime soon. So, if you haven’t dabbled yet, there’s no time like the present and the barrier to entry isn’t as high as you may think. In addition, when it comes to maximizing your video and content exposure know your platforms and don’t forget about SEO best practices.

B2B Marketers, Take the Lead from B2C

When it comes to working with influencers and achieving success on social media, B2C has had a jump start. But the good news is that B2B marketers can learn from the challenges and successes of B2C, which means you can take a step back and apply these well-honed insights into your own campaigns. My biggest takeaway? It’s all about building relationships. Whether you’re looking to work with influencers or you’re trying to get more visibility or engagement on social platforms, you need to be relevant if you want to resonate. Want more influencer marketing tips and insights? Check out these recent posts:

What B2B CMOs Need to Know About Successful Influencer Marketing

Just Getting Started with Influencer Marketing? 6 Things You Should Know

From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed

The post A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP appeared first on Online Marketing Blog - TopRank®.

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