#smallbizstar

[bisaria]

When you hire a new employee, pay is one of the first details to address. Before you can determine how you will pay an employee, however, you must establish the pay structure of both your business and your employees. This can be complicated if you don’t know the difference between pay structures, as well as the legal implications of each.

The terms “salaried” and “hourly” are typically used to define an employee’s pay structure. As a business owner, you must choose one or the other when you hire people to work for your company. Read More

[janesjophlin-blog]

eCommerce is perhaps the greatest modern tool for small businesses trying to branch out. However, building an online store can be daunting, especially for those who lack design skills. The good news is that there are plenty of simple, intuitive platforms available for business owners these days, and they often come at a minor cost. Read More

[themelissaus]

Technology is benefiting the modern business in never before seen ways. Many of the daily operations are reliant on some level of tech, and it is thanks to these... Read More...

[yourjanesjophlin]

Technology is benefiting the modern business in never before seen ways. Many of the daily operations are reliant on some level of tech, and it is thanks to these... Read More...

[bisaria]

Wondering if there are better candidates that your business could be hiring? It’s time to cut out cold-calling, relying on “gut feeling”, GPA requirements, and more. Here’s our list of the worst hiring mistakes to make when hiring potential new employees and how to get the top-performers in the market working for you.... read more

[bisaria]

Hiring new employees in the hottest jobs market in decades poses a challenges for human resource professionals.... Read More...

[bisaria]

Retail vs Digital Shopping: The Winner Is Clear, But Not Absolute.

The world of online shopping is an ever-increasing marketplace where consumers can purchase anything they want, from the latest designer clothes to specialist medical equipment.... Read More

[bisaria]

Smartphone apps for small business have gone from novelties to must-have in just the past few years. Operating a small business means a variety of tasks need your attention at all times... Read More

[bisaria]

For small businesses, it can be a significant challenge to stand out from the crowd and get noticed. This is particularly true when you are competing against much larger companies in your industry. One of the most effective tools that a small business can use to boost brand awareness and reputation is social media, and Facebook, in partiuclar.

Facebook can make it possible to expand your reach and access a much broader audience amongst many other benefits. It is essential to be aware that as such a powerful tool, it can also be dangerous and you must know how to use the platform to your benefit. So, what are the key benefits and how can you utilize them? Read More....

[bisaria]

The digital revolution has paved the way for many small businesses, but are they ready for a cashless future? A world without paper and coin is coming, whether we like it or not. It’s up to U.S. small business owners to stay ahead of the curve. Otherwise, they risk missing out on an ever-growing market of mobile spenders.

It’s no secret that consumers are abandoning notes and coins in favor of digital payment methods. As of 2014, the majority of Americans carried less than $50 in cash in their wallets, while half kept less than $20. This is great news for businesses who have the infrastructure to accept digital money – but what about those who aren’t ready to make the shift? Read More....

[bisaria]

Social media is easily the most accessible tool for small business online marketing. Social media marketing can also be extremely useful to gain sales and shape brands. By utilizing a social media strategy your business can share product information, interact with customers, and develop an explosive online following.

In fact, over 3/4 of small business owners have already established themselves on popular social media sites such as Facebook, Twitter, Instagram, and LinkedIn. These websites are crucial to advertising your business.

Social media marketing is a common tactic used by many companies to improve their brand recognition and start getting more traffic to their web sites. Over 80% of the United States population has at least one social networking profile. However, it usually doesn’t stop at one. Most people tend to jump from platform to platform, which is why small businesses that establish themselves on as many networks as possible will gain more traction among users. Social media is not only used to garner new customers, but also for returning customers to spread the word about your business. Social media makes it easy for people to connect and share experiences. Customers who are satisfied with your business will absolutely use social media to spread the word. This can work against you as well, so it’s important to be mindful of negative customer experiences as well. Read More....

[bisaria]

If you are a business in need of a loan, then it is important to gain a fundamental understanding of what is involved, as well as the factors that may affect both your application and being accepted, and the repayment involved. One particular factor that could influence the success of your small business is the interest rates applied to your business loan. Get an understanding of business loan interest rates and determining factors by reading below. Read More....

[bisaria]

To make money, you’ll probably need to spend some money; most of the time, this means that small business owners need small business loans.

This can mean different things to every small business owner. Luckily, there are lots of different ways, methods, and means to acquire the money you need to get your business on the right track. Read More

[bisaria]

If you own a small business in today’s world, it’s vital that you’ve got some familiarity with the best practice of small business SEO, or search engine optimization.

According to the Pew Research Center, more than three-quarters of people in the United States carry a smartphone on them. Think about it: all of those people carry a connection to the internet in their pocket nearly all the time. Proper SEO strategy makes sure that when those people are in need of a product or service, you’ve maximized the chances that they’ll find you. Read More....

[bisaria]

There is always competition, no matter what you do in business. However, competition is no bad thing. Acknowledging and learning from your rivals is the best way to grow in your niche market.

As a small business owner, it is in your interest to know what your competitors are doing. When you do, you can learn from their mistakes and emulate their successes. Competition is healthy in business. It keeps you from becoming complacent and gives you a yardstick with which to measure your success. Read More...

[bisaria]

Your customers are the backbone of your business. Without customers, there wouldn’t be anyone to enjoy your products and services and boost your reputation, and you wouldn’t turn a profit. Read More...