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i love you guys so much. missed the obx! best time ever tn 🎀!
@princesssarahcam @kiaraac @rcameronofficial @sisi-heyward @pope4life @johnbwas-here @jjmaybanksurfingggg @rubyroutledge29
#sleepinggbbeauty#obx oc#obx rp#sarah cameron#jj maybank#rafe cameron#john b routledge#kiara carrera#sierra heyward#pope heyward#ruby routledge
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had the best time with my favorite people and my sparkly juice 🫶🏻🥂
@kiaraac @johnbwas-here @pope4life @rcameronofficial @jjmaybanksurfingggg
@rubyroutledge29 @sleepinggbbeauty @sisi-heyward @millie-maybankz
#sarah cameron#sarah cameron rp#kiara carrera rp#john b rp#rafe cameron rp#pope heyward rp#jj maybank rp#my mills đź’—#rory loml#sierra is my everything#rue has my heart
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Part One: Mystery Man
JJ Maybank x Reader
Fluff
Part One: Mystery Man
For the fourth time today, your best friend, Sierra Cameron, pegged you about the Mid Summer party. Neither of you really wanted to go but seeing as how you lived in the middle of the Kooks and Pogues and just happened to be best friends with Sierra Cameron, you were being dragged to the party against your will.
The issue wasn’t the party itself… rather getting dressed for the party and the people who would be there. You didn’t hate the Kooks like other pogues did and you didn’t hate the pogues like many Kooks did. You just couldn’t stand the snotty and wicked words and actions between the two groups.
“Come on, it’ll be fun!” Sierra smiled before her eyes grew big with her bottom lip puckering out. Her hands were together in front of her and you swear that if she had animal ears, they would be flat against her head.
“Sierra, love, I have nothing to wear.” You grumbled, turning to walk over to Heywards truck that just arrived.
“Plus, no one really likes me. I don’t fit in and many say I’m too boyish and quiet.” You mutter more to yourself with a small frown. The words that were often whispered by others were very hurtful. You would rather get punched in the face then hear another word said about your voice, body, or personality. All the same though, Sierra heard it and followed you to the truck that now had Heyward behind it and Pope in the bed of the truck, passing Heyward stuff.
“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” Sierra all but chanted, disdain etched all over her face when an eye roll was all she received back.
“What about that mystery boy? Will he be there?” She asked, making you pause, a warmth slowly creeping from your neck up into your cheeks. How did she know? Did she know who it was? You turn with curious and slightly accusatory eyes before you see a little eavesdropper listening in on the conversation between the two of you. Pope was still passing things to his father but you could tell by his body language and by the way his eyes glanced over every few seconds that he was, in fact, listening. Choosing that it didn’t really matter, Pope not having known who they were talking about in the first place, you turned and scowled.
“I told you already. He doesn’t like these types of things. Plus I don’t have enough motivation, let alone inspiration to go all out for this party and that’s IF I’m even going to it.” Your voice held a tone of final, rolling your shoulders before turning. Pope still stared at you with wonder and you offered a soft smile before tilting your head ever so slightly.
“Need a hand?” The question was simple and sweet, the tone you took with anyone you didn’t know too well. The same one that trapped your bumblebee in the sickly sweet honey of yours.
“You know… inspiration is for amateurs. The rest of us just show up and get to work.” His words were sweet and you knew he had good intentions but there was also something lying just beneath his words. Almost like a double meaning. You stared for a few moments, letting your mind toss his words around before finally settling on having read too much into it.
“Alright, wise man. Let me help you and then I’ll go get ready.” The answer was sweet and teasing. Pope was a good boy. Not just yet a man but very close, as most of the other boys on the island were. Not to mention, he was brutally honest which you greatly appreciated. Not that you two talked much or even hung out.
“Yes ma’am.” And with that, you two worked on unloading until you finally left.
Dress shabbily and they remember the dress; dress impeccably and they remember the woman. - Coco Chanel
Inspiration is for amateurs. The rest of us just show up and get to work. - Chuck Close
#outer banks#jj mayback imagine#jj maybank#jj maybank x reader#jj obx#pope obx#sierra obx#heyward obx#midsummer party#friends
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New canon obx details from the Pogue Life Scrapbook Hardcover (part 2)
(part 1)
Kiara
During Kie's Kook Year, she performed at a "Rock the OBX" festival, but when she started singing a lyrically modified version of "Get Up Stand Up" that called out the kooks, she got booed offstage and her mom was PISSED. Sarah mentions that Rose had called Kie a bad influence and that she didn't want her around Tannyhill anymore, but Sarah was just super proud to have Kie as a friend in that moment
Kie's summer playlist (i see that Rudy namedrop, go ahead and break that fourth wall with the jiara agenda):
The rest of the pogues' summer playlist, plus a really cute pic of Maddie Bailey cause let's be honest that is all her (and more breaking the fourth wall with the inclusion of Hot Stuff?? v cute):
MORE FIC MATERIAL: During her Kook Year, Kie got really into witchcraft with Sarah, and they both tried to cast spells to make their crushes like them back.....Jarah B and Jiara hello???? They also apparently made a voodoo doll of some bitch from their algebra class and snuck into the cemetery to have a seance for Kie's dead pet hermit crab, Kingston. This is literal gold idc what anyone says
Kie assigns astrological signs to each of the pogues!!! Sarah is a Sagittarius, John B is a Leo, Kie is an Aquarius, Pope is a Virgo, and JJ is an Aries (astrology bitches how are we feeling about these placements) Also unclear whether these are supposed to line up with their birthdays
Anna dropped out of college to start the Wreck with Mike
One time, the pogues showed up to the Wreck high out of their minds after a crazy Saturday night and ended up eating every leftover in the kitchen
When Kie was helping out in the kitchen one day, she accidentally dumped a bowl of pimento cheese into a batch of shrimp and grits. Not wanting to piss off her dad, she just served the shrimp and grits as is, and a bunch of customers started complimenting the "spicy shrimp and grits". After coming clean about what had happened, Mike added it to the menu. (super important jiara note: according to 1x03, JJ's order at the Wreck is beer and shrimp and grits. just saying.)
Apparently Midsummers took place on Friday, July 19th, 2019 and this timeline makes me want to claw out my frontal lobe
Entries from Kie's diary documenting the beginning of her Kook Year (why is the first week of school for the Kook Academy in October?? does that actually happen in rich schools or did Kie maybe not transfer immediately??? weird weird idk):
Pope
Denmark Tanny seems to have been a lot like Pope, which is a cool detail. He worked as a cook on the Royal Merchant and wrote in his diary about keeping a level, logical head despite his shipmates getting drunk and generally being wild
The Pogues' top 3 favorite movies and snacks:
Kie - The Outsiders, Heathers, and The Big Lebowski; Buncha Crunch, chili lime churros, and spiked agua fresca Pope - Jaws, The Goonies, and Weird Science; pizza, nachos, and veggies and dip (which Kie of all people makes fun of him for) John B - Raiders of the Lost Ark, The Treasure of the Sierra Madre, and Stand By Me; hot dogs, Twinkies, and leftovers from the Wreck Sarah - The Breakfast Club, Romancing the Stone, and Dirty Dancing; Skinnypop, vodka soda hidden in a Nalgene bottle, and mint chocolate chip ice cream (why sarah why) JJ - C.H.U.D., They Live, and Up in Smoke; weed brownies, weed gummies, and beer
Heyward capitalized on the kooks' panic surrounding Hurricane Agatha and raised his delivery prices before the storm hit. Some things that the kooks considered "essential" in light of a hurricane were 10 bags of Skinnypop (assorted mix ONLY), 3 Bloody Mary mixes, 10 bottles of cocktail sauce, and 4 tins of Fancy Feast Gourmet cat food (organic ONLY)
Heyward always has a booth at the OBX Boardwalk Summer Festival, and during the summer when Kie and Sarah were mortal enemies, he happened to have a booth next to the Wreck's. When Sarah went to order something, Kie refused to serve her, saying that "traitors go hungry". Pope then told Sarah to spend her money at Heyward's instead, which pissed Kie off and made her tell the pogues that they were forbidden to talk to Sarah
While writing a physics paper about bottle rockets, Pope and the rest of the pogues set some off outside of Heywards and broke 3 windows
Pope has written practice college admission essays about the time he ran out of his scholarship interview to help his friends. I love this quote from one of the drafts: "Opportunities come and go, but there are precious few chances to be there for your friends when it really matters. In the end, I decided to be there for them." 🥹🥹
When Heyward was catering the Kildare County Sheriff's Department Annual Holiday Party, Pope witnessed Shoupe, very drunk on Moscow mules, slamming down oysters and singing a karaoke cover of "I Fought the Law"
When Heyward was catering the Vanderhorst Homeowners Association Annual Autumn Gala, a bunch of the kooks were super rude to Pope and Heyward and not tipping them, so Heyward left bags of empty shellfish and fish bones in their garbage cans, making the whole street reek for days
How each of the Pogues (minus John B apparently) would spend their shares of the money:
Pope: a submarine to research aquatic life, a new video camera, a mansion, a garage full of vintage cars, a vacation for his parents, a tutor to teach him Gullah, founding the Denmark and Cecilia Tanny Scholarship Foundation, and restoring the Freedman's Assembly Church
Kie: recording a double album in her mansion with a built-in studio, emancipation from her parents, a private chef, donating to a bunch of environmental charities to try to save every endangered species, and buying Kildare Island and kicking out the residents so the animals can take over again
Sarah: a wardrobe makeover for herself and John B, buying Tannyhill to kick out her family and give the keys to Pope, an international trip with Wheezie, and taking a private trip to space with the pogues
JJ: The Surf Trip (he says it's with all the pogues not just Kie, but i can absolutely ignore that), a surfboard for every day of the week, a new dirt bike, a marble statue of himself, an upgraded version of Topper's Malibu, a pet monkey, matching pogue jet skis, a $24K blunt, a private island, and private security to knock out any kooks that get too close to him
Pope likes collecting antique electronics because trying to repair them allows him to see the engineering on the inside. Aside from the retro 90's camcorder (RIP), he's collected a vintage iPod, a Gameboy (Tetris is his favorite game), and a Polaroid camera. He found the Gameboy when Kie dragged him to a thrift store on the mainland a few summers back
Sarah
Pre-canon times when Rafe has been a piece of shit: he stole money from Ward and blamed it on Sarah, he killed a spider for Sarah but then left the dead carcass on her pillow, he ripped apart Sarah's dollhouse and decapitated the dolls, during a game of hide-and-seek, he locked Sarah in the cellar for 3 hours and told Rose that she had ran away, he hid his weed in Wheezie's room, AND he creeped on Kie (very vague very ew) during sleepovers
Ward was going to give Sarah his old car, but Rafe went for a joyride with Kelce and totaled it, so Ward used the insurance payout to lease Sarah a brand new car instead
Wheezie DEFINITELY had a crush on Topper. Sarah recounts a time when Wheezie had hidden in her car to try to sneak into a movie night. When Sarah caught her, she let her stick around for the date, and she sat between Sarah and Topper, blushing the whole time (ew girl raise your standards)
Ward didn't let Sarah host parties at Tannyhill, but her kook friends often let her host at their houses when their parents were on vacation. Sarah Cameron parties quickly became legendary on Figure 8
Sarah volunteered at the Kildare Humane Society, and German shepard-golden retriever mixes are her favorite breed (isn't that what Milo is?? more breaking the fourth wall i see you). She's also volunteered at the Shady Acres Nursing Home, the Kildare County Youth Arts Center, and the South Creek Food Pantry
Sarah mentions how Scarlett's "sleepovers" were code for parties, and that they were always wild (i'm only mentioning this because i really wanna see Scarlett in season 3 if we're getting Kook Academy stuff)
JJ worked as a caddy at the golf club 2 summers before the show starts, and since management were dicks to him, he and John B snuck onto the course and drew dicks in the sand traps
Topper is apparently very obsessive about working out
Sarah and Kie made a friendship bracelet together (i have no other details besides that, trust me i wish i did)
There's more confirmation that Kie has a hidden dolphin tattoo, but no hints as to where it is
#overall pretty fun book#it's not too cringe and pretty in character for the most part so that's cool#i live for these little details that really don't matter but are just pure world building#i might just have my jiara goggles securely fastened but i swear there's intentional hints to it dispersed here and there#obx#outer banks#the pogues#john b routledge#jj maybank#pope heyward#kiara carrera#sarah cameron#jiara
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MLB wild-card updates: Marlins sweep Cubs to continue surprising season
The Marlins slid previous the Cubs in Recreation 2 of the NL wild-card collection. (Picture by Nuccio DiNuzzo/MLB Photographs by way of Getty Photographs)
Throughout MLB’s busy wild-card collection, we’ll hold you up to date proper right here on outcomes, must-see moments and what’s subsequent in every matchup.
Recreation 2: Miami Marlins 2, Chicago Cubs 0
What occurred? The Miami Marlins, the staff nobody anticipated to make the playoffs this yr, have knocked off the Chicago Cubs and superior to the Nationwide League Division Collection.
In a season filled with surprises for Miami — some good and a few unhealthy — sweeping the Cubs definitely lands within the good class. That this comes after a season stricken by a coronavirus shutdown the place the Marlins had been simply on the lookout for heat our bodies who may fill a uniform is much more astounding.
Nothing about this looks like a fluke. The Marlins pitched nicely Friday, obtained clutch hits and executed key defensive performs en path to a 2-Zero victory. It follows a 5-1 win in Recreation 1 that was additionally decidedly tilted towards the Marlins.
These Marlins are a punchline no extra. They obtained by a COVID scare and at the moment are a legit playoff risk.
On Friday, they obtained a fantastic outing from 22-year-old Sixto Sánchez, who pitched 5 scoreless innings, struck out six and had seven pitches that exceeded 100 mph on the radar gun.
The sport was scoreless till the seventh inning, however the Marlins obtained on the board when Garrett Cooper hit a solo homer off Cubs starter Yu Darvish (who had been nice till that time). The Marlins tacked on their second run later within the inning when Magneuris Sierra singled in Lewis Brinson.Â
The Cubs threatened within the ninth, when Jason Heyward knocked a lead-off double. However Marlins nearer Brandon Kintzler managed to maintain them off the board.
The win continues a stat you’ll probably hear extra of within the coming week: The Marlins have by no means misplaced a postseason collection of their franchise historical past.
What’s subsequent? The Marlins advance to face their NL East rival Atlanta Braves, who swept the Cincinnati Reds. The Braves come into the collection with a bonus, having received the season collection with the Marlins 6-4. However the postseason is a distinct beast. The Braves bats got here alive in Recreation 2 towards the Reds, however the Marlins pitchers have proven they’re prepared for October battles.
Story continues
Recreation 1 is slated for Tuesday on the postseason bubble web site in Houston at Minute Maid Park. A time for first pitch hasn’t been introduced but.
You see this? A key second got here within the fourth inning when Matt Joyce made the proper throw to chop down at Cubs run on the plate. It stored the Cubs scoreless and allowed the Marlins to not play from behind.
Extra from Yahoo Sports activities:
from Growth News https://growthnews.in/mlb-wild-card-updates-marlins-sweep-cubs-to-continue-surprising-season/ via https://growthnews.in
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MediaLab acquires messaging app Kik, expanding its app portfolio
Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab.
It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Securities and Exchange Commission. Livingston had tweeted that Kik had signed a letter-of-intent with a “great company,” but that it was “not a done deal.”
Now we know the the company: MediaLab. In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger.
“Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.”
MediaLab is a holding company that owns several other mobile properties, including anonymous social network Whisper and mixtape app DatPiff. In acquiring Kik, the holding company is expanding its mobile app portfolio.
MediaLab said it has “some ideas” for developing Kik going forwards, including making the app faster and reducing the amount of unwanted messages and spam bots. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform.
Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward .
Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago. At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively).
In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.
At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Through widgets, the company had an additional 10 million viewers of its content per-month using various widgets and a reach of around 250 million through Facebook and other social networks on which it published posts.
People familiar with the company said at the time that it was seeing gross revenues of roughly $1 million and was going to hit $12.5 million in revenue for that calendar year. By 2018 that revenue was expected to top $30 million, according to sources at the time.
Anonymous app Whisper lays off 20% of staff to survive
The flagship Whisper app let people post short bits of anonymous text and images that other folks could like or comment about. Heyward intended it to be a way for people to share more personal and intimate details — to be a social network for confessions and support rather than harassment.
The idea caught on with investors and Whisper managed to raise $61 million from investors including Sequoia, Lightspeed Venture Partners, and Shasta Ventures . Whisper’s last round was a $36 million Series C back in 2014.
Fast forward to 2018 when Secret had been shut down for three years while YikYak also went bust — selling off its engineering team to Square for around $1 million. Whisper, meanwhile, seemingly set up MediaLab as a holding company for its app and additional assets that Heyward would look to roll up. The company filed registration documents in California in June 2018.
According to the filings, Susan Stone, a partner with the investment firm Sierra Wasatch Capital, is listed as a director for the company.
Heyward did not respond to a request for comment.
Zack Whittaker contributed reporting for this article.Â
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MediaLab acquires messaging app Kik, expanding its app portfolio
Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab.
It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Securities and Exchange Commission. Livingston had tweeted that Kik had signed a letter-of-intent with a “great company,” but that it was “not a done deal.”
Now we know the the company: MediaLab. In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger.
“Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.”
MediaLab is a holding company that owns several other mobile properties, including anonymous social network Whisper and mixtape app DatPiff. In acquiring Kik, the holding company is expanding its mobile app portfolio.
MediaLab said it has “some ideas” for developing Kik going forwards, including making the app faster and reducing the amount of unwanted messages and spam bots. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform.
Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward .
Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago. At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively).
In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.
At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Through widgets, the company had an additional 10 million viewers of its content per-month using various widgets and a reach of around 250 million through Facebook and other social networks on which it published posts.
People familiar with the company said at the time that it was seeing gross revenues of roughly $1 million and was going to hit $12.5 million in revenue for that calendar year. By 2018 that revenue was expected to top $30 million, according to sources at the time.
Anonymous app Whisper lays off 20% of staff to survive
The flagship Whisper app let people post short bits of anonymous text and images that other folks could like or comment about. Heyward intended it to be a way for people to share more personal and intimate details — to be a social network for confessions and support rather than harassment.
The idea caught on with investors and Whisper managed to raise $61 million from investors including Sequoia, Lightspeed Venture Partners, and Shasta Ventures . Whisper’s last round was a $36 million Series C back in 2014.
Fast forward to 2018 when Secret had been shut down for three years while YikYak also went bust — selling off its engineering team to Square for around $1 million. Whisper, meanwhile, seemingly set up MediaLab as a holding company for its app and additional assets that Heyward would look to roll up. The company filed registration documents in California in June 2018.
According to the filings, Susan Stone, a partner with the investment firm Sierra Wasatch Capital, is listed as a director for the company.
Heyward did not respond to a request for comment.
Zack Whittaker contributed reporting for this article.Â
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A Stella Review: Idlewild by Jude Sierra
A Stella Review: Idlewild by Jude Sierra
RATING 4,25 out of 5 stars
In a last ditch effort to bring the downtown Detroit gastro pub he started with his late husband back to life, Asher Schenck fires everyone and hires a completely new staff. Among them is Tyler Heyward, a 23-year-old recent college graduate in need of funds to pay for med school. As their relationship shifts from business to friendship, Tyler falls for Asher and finds…
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#A Stella Recommended Novel#A Stella Review#author Jude Sierra#Idlewild by Jude Sierra#Interlude Press
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sierra carrea and pope heyward are raging homosexuals and — i cannot stress this enough — NOTHING, not even jesus christ himself, can convince me otherwise
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MediaLab acquires messaging app Kik, expanding its app portfolio
Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab.
It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Securities and Exchange Commission. Livingston had tweeted that Kik had signed a letter-of-intent with a “great company,” but that it was “not a done deal.”
Now we know the the company: MediaLab. In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger.
“Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.”
MediaLab is a holding company that owns several other mobile properties, including anonymous social network Whisper and mixtape app DatPiff. In acquiring Kik, the holding company is expanding its mobile app portfolio.
MediaLab said it has “some ideas” for developing Kik going forwards, including making the app faster and reducing the amount of unwanted messages and spam bots. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform.
Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward .
Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago. At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively).
In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.
At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Through widgets, the company had an additional 10 million viewers of its content per-month using various widgets and a reach of around 250 million through Facebook and other social networks on which it published posts.
People familiar with the company said at the time that it was seeing gross revenues of roughly $1 million and was going to hit $12.5 million in revenue for that calendar year. By 2018 that revenue was expected to top $30 million, according to sources at the time.
Anonymous app Whisper lays off 20% of staff to survive
The flagship Whisper app let people post short bits of anonymous text and images that other folks could like or comment about. Heyward intended it to be a way for people to share more personal and intimate details — to be a social network for confessions and support rather than harassment.
The idea caught on with investors and Whisper managed to raise $61 million from investors including Sequoia, Lightspeed Venture Partners, and Shasta Ventures . Whisper’s last round was a $36 million Series C back in 2014.
Fast forward to 2018 when Secret had been shut down for three years while YikYak also went bust — selling off its engineering team to Square for around $1 million. Whisper, meanwhile, seemingly set up MediaLab as a holding company for its app and additional assets that Heyward would look to roll up. The company filed registration documents in California in June 2018.
According to the filings, Susan Stone, a partner with the investment firm Sierra Wasatch Capital, is listed as a director for the company.
Heyward did not respond to a request for comment.
Zack Whittaker contributed reporting for this article.Â
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Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab.
It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Securities and Exchange Commission. Livingston had tweeted that Kik had signed a letter-of-intent with a “great company,” but that it was “not a done deal.”
Now we know the the company: MediaLab. In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger.
“Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.”
MediaLab is a holding company that owns several other mobile properties, including anonymous social network Whisper and mixtape app DatPiff. In acquiring Kik, the holding company is expanding its mobile app portfolio.
MediaLab said it has “some ideas” for developing Kik going forwards, including making the app faster and reducing the amount of unwanted messages and spam bots. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform.
Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward.
Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago. At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively).
In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.
At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Through widgets, the company had an additional 10 million viewers of its content per-month using various widgets and a reach of around 250 million through Facebook and other social networks on which it published posts.
People familiar with the company said at the time that it was seeing gross revenues of roughly $1 million and was going to hit $12.5 million in revenue for that calendar year. By 2018 that revenue was expected to top $30 million, according to sources at the time.
Anonymous app Whisper lays off 20% of staff to survive
The flagship Whisper app let people post short bits of anonymous text and images that other folks could like or comment about. Heyward intended it to be a way for people to share more personal and intimate details — to be a social network for confessions and support rather than harassment.
The idea caught on with investors and Whisper managed to raise $61 million from investors including Sequoia, Lightspeed Venture Partners, and Shasta Ventures. Whisper’s last round was a $36 million Series C back in 2014.
Fast forward to 2018 when Secret had been shut down for three years while YikYak also went bust — selling off its engineering team to Square for around $1 million. Whisper, meanwhile, seemingly set up MediaLab as a holding company for its app and additional assets that Heyward would look to roll up. The company filed registration documents in California in June 2018.
According to the filings, Susan Stone, a partner with the investment firm Sierra Wasatch Capital, is listed as a director for the company.
Heyward did not respond to a request for comment.
Zack Whittaker contributed reporting for this article.Â
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