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There are many people whose business ideology is very advanced, and they also work with very good quality products, but they may not understand how their product will gain acceptance among people. Many times it is also seen that they do not even find a solution to this problem. Well-known companies have detailed discussions with their marketing team leaders before bringing something new to the market. But in many cases it is seen that due to lack of proper quality market survey and technical knowledge they need media house and online marketing website. So the main job role of marketing agencies is to figure out all the problems and provide solution and promote the products.
According to the Survey, approx 85 percent of consumers performs online research before making an online purchase. So it is very difficult for every business and your business too. To gain acceptances and overcome all problems, you may need to have a great online presence. You can market your own product and other option is digital marketing team. These are two ways which will help to upgrade your business. To know more, you can visit shopperchecked.com. There are many advertising companies are working well and we will suggest best 50 advertising companies.
The Authentic marketing agency can help you and companies to get popularity. They also can establish your product value to the audiences, and they can even downgrade your business too. Big marketing agencies will help you to boost your business with lots of modern ideas like SEO, Google and Facebook Ads, PR, social network base advertisement etc. Advertising agencies provides a variety of services and strategies. Some of them give their potentiality to certain type of advertising. Before listing the companies name, here are a few things you may need to know. The basic marketing process is included with a lot of market research, developing unique messaging techniques, media placing, organizing campaign and maintain all the campaigns. Marketing agencies and companies tell you where is your stating point.
Digital marketing sector is booming rapidly. According to the report, India has more than thousands of digital marketing agencies. All these agencies firm supports companies in built a reliable distribution network, long-term habits that enhance their reputation online. Here we are shorting only 50 advertising companies based on few logical factors and authenticity.
1. Growth Hackers Digital. 2. Web Matriks 3. Social Pulsar. 4. Bonoboz. 5. City Web. 6. Digital Kangaroos. 7. Indian Online Marketing. 8. Creative Monkeys. 9. Development services. 10. Marketing services. 11. Strategy services . 12. Design services. 13. First Launch. 14. Dot Com Infoway. 15. ShootOrder. 16. Webnox Technologies. 17. Studio Pixel. 18. Kinnect. 19. shopperchecked. 20 .Adsyndicate. 21. Proximity 22. JWT 23. Carat 24.The Engine Group 25. Maxus 26. Asatsu-DK 27. Ketchum 28.Pinstorm. 29. Leo Burnett 30. Xaxis 31. MEC 32. Edelman 33. PwC Digital Services 34. BcWebWise. 35. Grey 36. DigitasLBi 37. mc Group 38. Publicis Worldwide 39. Cheil Worldwide 40. Isobar 41. Ogilvy. 42. Starcom 43. Merkle. 44. RAPP. 45. DDB. 46. BBDO. 47. Bluefocus Communication Group. 48. Ogilvy. 49. Epsilon. 50. Dentsu.
#advertising#google advertising#advertising agency#digital marketing#best advertising agency in india
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Why Google Reviews Matter for Local SEO? | Shopper Checked
Yes, Google Reviews Matter for Local SEO because of all kinds of things you would have probably done if you were the marketing manager. They launched Google AdWords and Facebook campaigns, completed a massive website overhaul, but mostly they focused on SEO—organic keywords, keyword rankings, and content marketing.
SEO Isn’t always enough, they concluded that SEO wasn’t enough. The one thing that mattered just as much wasn’t a key priority—online reviews.
They analyzed their poor performing locations, a trend started to emerge. Poor customer reviews (less than 4.0/5.0 average score) and/or were lagging behind one of their nearby competitors. An average Google review of 4.7/5.0 with more than 50 reviews compared to their score of 3.9/5.0 with only 5 reviews.
Why your business should care about Google reviews?
Say you're doing a search for Dallas Web Development Agency the first few search results always include paid search, followed by you guessed it, a Google Map shows the agencies in the area. As you can see in the example below, many agencies appear on the map, but only those with glowing high-rated reviews show up as part of the primary listing.
How Reviews Work?
Reviews are the power of social proof. People need reassurance and confirmation that their actions are the right ones.
When people are thinking about buying a particular camera, seeing an average review rating of 4 stars, or reading positive reviews may provide the extra push they need. For local searches, if you see a restaurant with an average score of 4.6 from 465 reviews, like the Girl & the Goat above, then it looks like a safe choice. The bottom line is that they are used a lot and relied upon by many web users.
How to attract reviews?
To increase conversion rates and revenue, first, need to focus on web design and offers, and overlook the power of customer reviews. There are many benefits of reviews, not only to your customers but also to your merchandising and purchasing team. But attracting reviews is a challenge — even Amazon’s average sales-to-reviews ratio is 1300 to 1.
The benefits of customer reviews:
1. More content: Customer reviews reveal insights about the product that do not appear in the manufacturer’s description or even your own copywriting. This is very important in online shopping, as there is not a salesperson on hand to discuss the product.
2. Trust: Consumer surveys consistently show that people prefer shopping on sites that show customer reviews because it reduces their risk of purchasing a bad product. Emarketer found that consumer reviews are trusted nearly 12 times more than manufacturers’ descriptions. Consumers actively seek out sites that offer a wealth of reviews. 81% of consumers consider the availability of customer reviews to be “very important,” according to iPerceptions.
Even negative reviews create warm fuzzies about the merchant – it shows transparency and honesty. Research by Forrester has shown that after reading a negative review, 26% continue to shop for the product anyway.
3. Product discovery: You’ve heard of the “paradox of choice,” the more results you offer, the lower conversion. Sort by star rating is a powerful tool for shoppers to make informed decisions with minimal effort.
4. SEO: When reviews are added to a page, they use “customer speak” that other customers also type into the search engine (including misspellings and specific problem/solutions, e.g. “socks good for diabetics.”) Make sure your review solution does not use frames that are not crawled by search engines.
5. Feedback: Reading customers’ reviews help you to understand what customers like/dislike about products and how they use them, to decide whether to restock items or discontinue products and what to merchandise as featured products on home pages and in email campaigns (e.g “customer favorites”).
6. Backup: If a product is really poorly made, reach out to your supplier and use customer reviews as evidence that the product is shoddy.
#localbusinessreviews#importanceofgooglereview#shopperchecked#dogooglereviewshelpgoogleranking#dofacebookreviewshelpseo#doesrespondingtogooglereviewshelpseo#valueofgooglereviews#facebookreviewshelpgoogleranking#facebookreviews
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Benefits of Reviews
Genuine If you're looking to buy something online, reviews and ratings can help you decide. It will assuage hesitant buyers' concerns about the product. Buyers nowadays only trust websites that include ratings and testimonials alongside their products. Based on the study, a good organization or service cannot gain consumer trust. As a result, consumer trust is critical for business growth.So, in order to grow your business, you must have a high number of favorable reviews and ratings for your products and services. There are numerous online review sites available through the internet that will assist you in obtaining authentic and positive ratings and testimonials. In general, consumers place a higher value on reviews from friends and relatives than on any other form of online advertising. However, due to a lack of personal recommendations, the majority of people access earlier reviews and ratings. There are numerous online review sites on the web that will assist you in obtaining genuine and pleasant reviews and ratings. ShopperChecked is a consumer review website. It's a site where people can leave and reviews from other customers. This is similar to Trustpilot or Yelp. Customers can read customer reviews of any online site and its products. They can write reviews if they are comfortable with any goods or websites. Customers can choose a commodity or webpage based on the reviews found on this website. Shopper Checked assigns a score from 1 to 5 to any website or product. In this case, 1 represents a low quality service and 5 represents a good product or service.
#review website#product review website#service review#genuine review#google reviews#facebook reviews
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5 Strategies to Promote Positive Customer Reviews for Your Brand or Business
A customer's decision to make a purchase from your company. A customer deciding whether or not to buy something, for example:
1. Getting a recommendation from anyone.
2. Online research also an option
It's easy fast and easy to make purchases online without ever connecting with sales, which can make a huge impact on customer purchases of the product and the service.
1. Create different spaces to leave reviews:
Potential customers even make it to the website to learn about your business, make sure they can learn about no matter where they're conducting online research about making a purchase.
Third-party sites people consult to learn more about a business or a product:
1. Yelp: BrightLocal found that Yelp and Facebook were consumers' most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date, regularly monitoring communications coming from this profile responsive business owners are highlighted with an average response time and response rate.
2. Facebook: A customer can claim the business on ' Facebook Page for potential customers.
High levels of responsiveness, so make sure before assigning someone to monitor incoming messages across the channels.
3. Google: Google My Business that claim the business on the world's biggest search engine, where potential customers might find, if they're searching for information on Google, or searching for directions in Google Maps.
2. Optimize your content:
A customer reviews might be coming in an unsolicited from happy -- or unhappy.
Optimize the website, blog posts, social profiles, and emails to provide quick and make an easy avenue through which to write reviews by:
Setting up website badges to quickly and easily direct visitors to on Yelp, Facebook, and Amazon pages to read and leave reviews.
Optimize your website for mobile devices for people who come to your website when they're browsing social or conducting searches on their phone.
If a customer reviews via email, keep the asks in short and sweet.
3. Create incentives:
Offer incentives to customers to write a review -- such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash, etc
4. Ask at the right moments:
Soliciting customer reviews at the right moment in their journey with the business to get optimal results. A review at the wrong moment, it could result in a customer leaving a negative review that hundreds more people read when considering whether or not they want to from the business.
After they experience or demonstrate success with the product or service
When they re-purchase or re-order
After they tag the brand in a post on social media
If they are spending time on your website browsing other products or services
If they refer to another customer
5. Meet customers where they are:
Don't email your customers to ask them to leave you a positive review on a review website.
Instead, make sure your requests match up with the avenue where a customer to write a review. If anyone sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. For example, if you want reviews on the Facebook Page, send the request via Messenger.
#how to ask customers for online reviews#using customer reviews in marketing#good reviews examples#Shopperchecked#review on marketing strategy#promote buy website reviews#sharing customer reviews on social media#customerly reviews#customer review icon#customer review incentives#promotebuy website review
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Trustpilot Alternatives for Business | ShopperChecked
What kind of online presence do you have? Have you located every website where clients may leave reviews for your company? Are the reviews primarily positive?
Online business reviews are a crucial component of today's consumer purchasing process. Without ever reaching your business, visiting your store, or going online, buyers form quick judgments about a company just by reading customer reviews.
You should be managing your appearance on company review websites, which is referred to as online reputation management. Identification, monitoring, and manipulation of your company's online credibility and reputation are all part of reputation management. Customer reviews are also essential to review websites.
List Your Business today
#best review sites#best review sites for business#best review sites for shoppers#trustpilot alternatives#alternatives to trustpilot#shopperchecked
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Best Business Review Sites | ShopperChecked
Online business reviews are a crucial component of today's consumer purchasing process. Without ever reaching your business, visiting your store, or going online, buyers form quick judgments about a company just by reading customer reviews.
What kind of online presence do you have? Have you located every website where clients may leave reviews for your company? Are the reviews primarily positive?
You should be managing your appearance on company review websites, which is referred to as online reputation management. Identification, monitoring, and manipulation of your company's online credibility and reputation are all part of reputation management. Customer reviews are also essential to review websites.
List Your Business today or check your Business now
#best business review sites#best review sites#best business review sites for business#best business review sites for shoppers#trustpilot alternatives#alternatives to trustpilot#shopperchecked
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10 Best Free Alternatives of Trustpilot.com
Are you looking for the Best Free Trustpilot.com Alternatives? Trustpilot has a base price of $0 and a free trial, making it ideal for businesses with 1 to 1000+ employees. Trustpilot is a popular tool for customer classification, dashboards, and respondents indicated, but it may not be the best choice for you. Whether you value ease of use, livability, user rating, or value for money, there are many other resources available that may be a good fit for your needs.
In real time, analyze and compare technology with similar features to Trustpilot. Based on shared features, consider these other top choices that are similar to Trustpilot in terms of usability, key features, and advantages. To see the Best Free Alternatives of Trustpilot.com, you need to read these short article.
1. ShopperChecked
2. Wowpilot
3. Yelp Reviews
4. RevExpo
5. Amazon
6. MouthShut
7. Bazaarvoice
8. TripAdvisor
9. Capterra
10. Yotpo
#best alternatives to trustpilot#best free alternatives to trustpilot#alternatives to trustpilot#trustpilot alternatives#shopperchecked
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Best Customer Reviews Website
Of course, with customer feedback! According to one study, brands with 82 total reviews or more earn 54% more in yearly revenue than the estimated. The increasingly unmistakable disadvantage is that not all review sites are made equal. To reach solid growth in your business, you'll need to invest more time in the right review platforms. What are the most popular internet review sites for brand management, driving awareness, and social proof?
Top review websites generate excessive returns for your company. Your brand, exchange rates, and revenue are all affected by reviews. It is therefore critical to prioritize the review platforms that will produce the best results for your company. These platforms can be identified with the right data. You should focus your attention on the primary, secondary, and tertiary review platforms that consistently make these benefits. Today, we'll take a look at the best review platforms.
Let's get this party started. Here are some of the Best Customer Reviews Website:
1. ShopperChecked
2. Trustpilot
3. Wowpilot
4. Amazon Customer Reviews
5. Facebook
#best reviewing websites#amazon customer reviews#customer reviews#customer reviews websites#best product review websites#review platforms#product review websites india#google customer reviews#website review sample#shopperchecked#business reviews
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How to Get E-commerce Product Reviews IN 2019?
·80% of shoppers trust online reviews the same way they’d trust a personal recommendation from a family member or friend.
·25% more money on shopping is spent by users on businesses with excellent reviews.
·90% of users purchased after being influenced by online reviews.
· Nearly 60% of users decide to buy online after reading a positive review.
·65% of shoppers believe star-rating as the most important part of a business.
When you own online business, the credibility of the products and services are extremely important. To enhance the belief of fresh users in your goods, real-time user reviews play a vital role!
The decision of users to invest in a product or not is highly influenced by the feedback given by previous users. They use it to judge whether the product will serve its purpose or not.
When it comes to reviews, there are usually 3 types of businesses:
Type 1: Businesses whose majority part of sales comes from referrals. They do n’t get any online reviews and also don’t care about them.
Type 2: Businesses that consider reviews important and work hard to gain positive reviews.
Type 3: Businesses that consider reviews important and work hard to gain positive reviews, but don’t get many.
Here are some ways to get great user reviews for your online store:
1. Keep Your User Happy:
A satisfied user is one who is willing to spend the time to review the product and services that you provide, and, is actually your brand ambassador! The user will be interested to give reviews only if they are very happy or very disappointed.
•Deliver products on time and also keep in mind the quality of the products.
•Provide good user service before and after purchasing the products. Try to resolve the issue on the first contact only.
2. Convert the Satisfied Users into an Online Advocate:
Now, after you have created a happy user for yourself, ask for reviews! You can get user reviews in many ways:
•Phone: After the user has started using the product for a week or so, send them an email or give a call requesting for a review. Don’t wait too long to get feedback from the user!
•Email: At first, try experimenting by sending them different types of emails and according to the responses, you get to decide which ways are the best.
•Websites: Allow people to leave a review for your online store. Be brave! It would give social proof to potential users, who look up your Page on Facebook. This, in turn, will result in positive publicity.
•Use local search directories: Yelp, Merchant Circle, and ShopperChecked are very good options for local search directories. They allow people to write reviews on various stuff. Share the good reviews you have received on these sites on your testimonial pages.
•Apps: Various review apps available in the market like Yotpo, Judge.me, Stamped.io. They provide various features like email review forms, customized post-purchase emails, mobile optimization, email scheduling, etc.
3. Make it an Effortless Task:
Customers are happy to contribute only when you take all the work out of it. Don’t make them jump hoops by going through several pages or asking them to log in. Make it an easy task for them.
Keep your priority objective clear, that is, getting product feedback for your online store’.
Provide them with direct links or URLs to your review profiles in follow-up emails and newsletters mentioning that “You can find us on Facebook” or provide guidelines on how they can review your products and how it can be beneficial for them
4. Negative Feedback makes us Better or Bitter:
It’s important to make your users feel that you will enjoy their compliments and take care of their complaints as well. Always respond with a solution to negative reviews.
This way whenever a buyer comes across a negative review but also sees that you have responded with a solution or apologized in a public forum.
This will leave a positive impression on the buyer and make him feel that user satisfaction is your topmost priority.
So, respond to all reviews — negative or positive. A simple “thank you” comment, a Tweet or Like will be sufficient.
Conclusion:
Getting user reviews is the best way of marketing your online store. Positive reviews are a result of good user service. But don’t be disheartened by negative reviews. Use negative reviews to your advantage.
ShopperChecked is one of the best platforms for collecting your website reviews online. We have over 10000+ websites listed and have been boosting business with over 50% up-sales and building more authenticity online. Shopperchecked work as a reputation management tool for business. All the widgets including top comments and ratings, Google review ratings, collecting via email and software application: All For Free
Sign Up Now and see your business Grow
#ecommerce product reviews#ecommerce reviews#Shopperchecked#product review#customer reviews on shopperchecked#successful online review#how to make a successful online clothing store#how to review on shopercheked#how to get product reviews on your website#ecommerce product tags
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Best Web Hosting Services Reviews In 2019 (Full Case Study)
One should think of acquiring solid web hosting as investing in real estate on the web, namely purchasing a settlement and maintenance location for one’s blog or retail website. In the role of a silent backdoor engine in charge of all performance matters, web hosting is not only a critical investment but one you simply can’t take for granted.
Web hosting services store and activate all the files your website needs in order to function and to be active. The providers of these marvelous technologies are not only selling you the right to operate on the net but also put an expert team in charge to monitor your performance.
We tracked Top 10 website hosting services to date. To be exact, we subscribed, tested, and evaluated:
#1 GoDaddy: Strong marketing, Reliable services:
Load time: 455ms
Uptime: 99.99%
Cost: $2.49/mo
Support: Live Chat
Visit GoDaddy
GoDaddy sets up multiple examples of how the best website hosting is supposed to function. The American publicly traded Internet domain company went beyond HostGator’s head-spinning success, and currently serves over 17 million users and supports 72 million domains all around the globe.
#2 inMotion Hosting: Excellent support and numerous features:
Load time: 808ms
Uptime: 99.94%
Cost: $6.39/mo
Support: Live Skype Chat, Sales Chat
Visit inMotion Hosting
The best knowledge center and great support promise a lot, but sites hosted over at InMotion need a solid amount of optimization to perform really well. The latter can be achieved easily because the support is superb, but the base speed of the InMotion Hosting servers is not the greatest.
#3 Bluehost: The friendly behemoth:
Load time: 425ms
Uptime: 99.98%
Cost: $3.95/mo (3-year plan)
Support: Live Chat, Telephone Customer Service
Visit Bluehost
Bluehost is back on the way to hosting excellence. Upgraded infrastructure and tempting prices promise a lot. The technical support could be better, but it seems to be improving constantly, which adds value to the service.
#4 1&1 IONOS: Europe's Secure Web Hosting:
Load time: 399ms
Uptime: 97.94%
Cost: 12 months from $1 /mo then $8/mo
Support: Email Support, Telephone Customer Service
Visit 1&1 IONOS
1&1 IONOS is the hosting and cloud partner of choice for small and medium-sized businesses. They are one of the largest hosting company in Europe with more than 8 million customer contracts and host more than 12 million domains in regional data centers around the globe.
#5 A Small Orange: Expensive but Reliable Hosting:
Load time: 700ms
Uptime: 99.99%
Cost: $5.92/mo (1-3 year plans)
Support: Live Chat Support
Visit A Small Orange
Originally launched back in 2003 by Tim Dorr, A Small Orange, despite their small status and whimsical name, has been in this business for a while. Originally launched back in 2003 by Tim Dorr, A Small Orange, despite their small status and whimsical name, has been in this business for a while.
#6 HostGator Cloud: Best Cloud Hosting:
Load time: 419ms
Uptime: 99.97%
Cost: $2.75/mo (1, 3 and 6-month plans)
Support: Live Chat Support, Telephone Customer Service
Visit HostGator
Founded in 2002, hosting 600,000+ websites. Most reliable web host by an average uptime and load time on our test sites.
#7 SiteGround: Best WordPress Host:
Load time: 714ms
Uptime: 99.99%
Cost: $3.95/mo (1, 3 and 6-month plans)
Support: Live Chat Support, Telephone Customer Service
Visit SiteGround
SiteGround.com is officially recommended by WordPress.org. Founded in 2004, hosts 800,000 websites worldwide. BBB Rating of “A”.
#8 Hostinger: Best Cheap Hosting:
Load time: 385ms
Uptime: 99.87%
Cost: $1.45/mo (4-year plan)
Support: Live Chat Support, Telephone Customer Service
Visit Hostinger
Hostinger was founded in November 2004, and they’ve become a web hosting powerhouse ever since. They’ve shot up to over 29 million clients in 178 countries.
#9 iPage: Best for Small Website:
Load time: 821ms
Uptime: 99.98%
Cost: $1.99/mo (3-year plan)
Support: Telephone Chat Support, Live Chat Service
Visit iPage
iPage Hosting is an Endurance International Group (EIG) brand, acquired in 2010 from founder Thomas Gorny.
#10 DreamHost – Innovative and reliable hosting:
Load time: 710ms
Uptime: 99.95%
Cost: $3.92/mo (3-year plan)
Support: Stellar support, Excellent Knowledge Base
Visit DreamHost
An excellent value that combines price, performance, and support bundled together into a stellar package that is suitable for beginners and expert webmasters alike. DreamHost is a superb hosting provider that has it all.
Conclusion:
The hosts presented here represent the best providers in the world. So, no matter which of the other six continents you’re on, they can help power your mission online.
#web hosting comparison#best web hosting for small business#hostgator web hosting#Shopperchecked#webhosting review#best web hosting for wordpress#types of web hosting#free web hosting#web hosting packages
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Increase Your Business Visibility #1 on Google. Here is how!
· More than 90% of all internet searches are taking place through Google and the company subsidiary YouTube.
· Google processes 3.5 billion searches per day.
· Getting millions of people to try a different search algorithm would be extremely expensive.
Search Platform % of Searches
Google 62.6%
Google (image) 22.6%
YouTube 4.3%
Google Maps 1.3%
Google Total 90.8%
How to increase business visibility on Google?
Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page.
1. Verify your Google My Business profile:
Registering your business with Google My Business can help your website appear in relevant search queries that occur near the geographic area of your business location.
Once you have registered, Google sends out a postcard with a unique pin to your business address – this is used to verify your business with Google. The verification gives you a stronger chance of appearing in the search results as Google will now recognize your business as a legitimate local business.
2. Register your website with Google Search Console:
Google Search Console is a must for any business hoping to get more website traffic from search engines.
· Go to Google Search Console.
· First you will need to log in. If you have Google Analytics, log in using the same details as you use to access your Analytics account. Alternatively, you can log in with a Google account. If you don’t have a Google account, you will have to create one before you can continue.
· Once you have successfully logged in, click the “Add A Property” button at the top of the page.
· Enter the URL of your website, then click continue.
· Next you’ll be asked to verify that you own the website in one of four ways:
3. “Sell the Click” through well-written Meta Titles, Meta Descriptions & URLs:
When you find yourself browsing through the organic search results in Google, you’ll usually see three components of a listing; the page title, the description, and the page URL.
Meta Tags: Meta tags are a form of metadata that describes the content of a web page to search engines within its source code. Important meta-tags most important for e-commerce websites include the meta title.
Meta Description: Meta descriptions are an extremely important part of any SEO (Search Engine Optimization) strategy. The meta description is a 160-character summary for the content of each page on your site. You can edit these descriptions using the meta description tag, and they show up below your page titles in search engine results.
URL’s: URL stands for Uniform Resource Locator and is used to specify addresses on the World Wide Web. A URL is the fundamental network identification for any resource connected to the website.
Ensure that your page titles and meta descriptions contain:
· Accurate, concise descriptions of your page content
· For optimum effectiveness, meta descriptions should be 70-156 characters long, while page titles should be between 45 – 65 characters long, including spaces
· Your meta descriptions and titles should be concise and contain your best keywords
· Make sure each page of your website has its own, unique title and meta description
Ensure that your URLs are structured properly:
· To correctly render in all browsers, URLs must be shorter than 2,083 characters.
4. Use Schema Markup on your website:
Structured data markup is a method to ‘describe’ your content to search engines in a way they can understand it.
When Google or other Search Engines Crawl a webpage their primary goal is to find out what the page is all about.
In order to make their job easier and faster, major search engines have agreed to a set of common standards, also known as schemas, that cover many content types including articles, videos, images but also different types of entities like organizations, local businesses, people and many more.
5. Provide quality, informative and useful content on your website:
Provide quality: Google clearly believes that “a picture is worth a thousand words.” Rather than telling users exactly what your sign looks like with two paragraphs of copy, just take a great picture.
When users come visit your website, browse through multiple pages, and spend time reading your content, Google will take their actions into account and the positive user metrics will benefit the ranking of your website.
Quality content is not just good for your search engine ranking; it’s good for the user experience on a site, the overall brand image — and in the long-term, quality content also have a good impact on sales
Alternatively, you can also use website review sites to increase your branding and website visibility which also provides social proof of your business’s authenticity.
Most popular website review is:
Reviews.io
Shopperchecked.com
Trustpilot
Conclusion:
To summarize, the best way to build a website for optimum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.
#google my business ranking#how to improve google search ranking#google local business listing optimization#shopperchecked#how to advertise my business on google#google my places#google business reviews#how to increase website visibility on google#how to make my website visible on google search
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How to Add Google Reviews to Your Website and Why you need them in 2019?
Google is often the first point of contact between a user and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business compares to another, we Google to find out about other people’s experiences.
Recognizing the need, Google has rolled out its own reviews feature, which allow users to write reviews directly on the business’s Google or Google Map listing. Since Google reviews are obviously favoured by the search engine and show up upon every relevant result, if your business wants to have a good presence on Google, the best place to start is by getting more Google reviews.
How to Add Google Reviews to Your Website?
If you only copy and paste reviews to your site, you remove the legitimacy from the post, and you may run afoul of content usage rights. However, there is a way to embed these reviews directly from your business page.
Sign in to the Google account controlling your business listing.
1. Load your Google+ business page.
2. Click the share icon located in the lower right-hand corner of the review.
3. Click the options arrow in the top right corner of the shared post.
4. Choose "Embed Post" from this menu.
5. Copy the Header code.
6. Open the review page of your website in your preferred editor.
7. Paste the header code between the <head></head> HTML tags on this page.
8. Copy the Content code.
9. Paste this code wherever you want to display the review.
Why Google Reviews are Important and how to get Google reviews?
Getting reviews from your user has always been a beneficial exercise for business and When we need information, we go to Google. When we need to find another website, we go to Google. When we want to make a purchase, we go to Google. It’s sort of the internet’s bread and butter. In fact, every day, Google processes over 3.9billion searches.
Knowing that it’s easy to see how a business’s online presence is heavily linked to their success as a whole. Whether it is blog posts, podcasts, social media profiles, or company websites, online exposure can make or break a company. In the past few years, we’ve seen Google business reviews play a bigger and bigger role on whether your site gets more visibility and you get more users. A company’s Google business ratings and reviews end up influencing the users’ decisions to engage with the company and/or purchase their produce.
The easiest way to get Google reviews, simply ask your user to leave a review. Let them know that their feedback is important to you. This can be done through email social media profile, or even offering some sort of incentive to do so, such as a discount. You can also post a specific link on your company’s website that will direct a user to write a review on your Google My Business page
Benifits of Google Reviews:
Make sure you encourage users to leave reviews on your Google My Business listing, especially when they are happy customers. Reviews matter to your local rankings on Google search.
Here are the top 3 Benefits of Google Reviews:
1. Customer Trust:
There have been ample studies to show that up to 88% of user trust testimonials from 3rd party sites as much as personal recommendations because only a potential user will know that the review came directly from the people who wrote them and that you are not faking it.
2.SEO Benefits:
Reports have also shown that Google reviews often increase the click-through rate to your website and are used to reinforce your geographic reviews online which is why they often increase your local search placement on the search engine.
Product/service keywords in the reviews, positive sentiments and the number of reviews all help to trigger trust and signs to search engines to put your business higher.
3. Potential to Increase ROI:
Positive reviews can lead to a better click, which in turn can result in conversions and sales. In addition, the higher you rank, the more potential for sales of your product and service.
Check Customer Review On Shopperchecked.com
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The Ultimate Guide to Local Reviews (Reveal)
"Welcome to a new era of marketing and service in which your brand is defined by those who experience it."
– Brian Solis
What is the local review?
The 2018 Local Consumer Review Survey conducted by Bright Local revealed some interesting data on the importance of reviews by users.
According to that survey:
· 97% of users looked online for local businesses in 2018, with 14% looking for a local business every 6 hours
· 80% of users trust online reviews as much as the personal reference
· 45% of users need at least a 3-star rating before choosing to use a business
· 48% left a local business review when asked, with 60% having been asked for their feedback
· Users read 5 reviews before Believing a business – up from 4 in 2017
Strategies for Getting More Reviews:
You're a genius (of course). But you don't have to be one to know that getting online reviews is important for your business.
So, Here are just a few ideas that you can begin putting in place:
i. Ask Customers for Reviews:
One of the biggest factors in deciding how to ask for reviews is determining which channel you’ll use.
Email is the old standby, but you may have noticed more and more companies relying on SMS messages.
Both have their advantages, but personally, I recommend email for most businesses.
That’s because generally speaking, email has the highest response rates and proves easier to use.
ii. Use Automated Services:
You can do the heavy lifting of manually managing your entire online reputation and review strategy, but you have a business to run and only so much time on your hands.
Thankfully, technology is making it increasingly easy to automate!
Shopper Checked is an automated tool that streamlines the whole process of getting more positive online reviews and customer feedback. The system also gives you clear reports and data so that you can manage your entire online reputation in one place.
iii. Incorporate Getting Reviews into Your Business Process:
For getting more reviews or feedback from the users the sales or the services staff must be motivated all the time to ask feedback from the consumers after buying a product or services.
iv. Make It Fast and Easy:
Time is precious. The fact is many customers are looking for writing a review for them you need to make a simple process, for example, if you want more reviews on your product or services, you can easily add that “ Find us on Yelp” sign at your store, or place a review badge on your website. If you email marketing a lot, then add your email link on Yelp Pages.
v. Building a Great Reputation and Going Forward:
Building a great reputation first you need to get honest, consistent, positive online reviews which is the key to building your online reputation.
To accomplish you need to spread out your presence and build a culture where getting reviews is a business priority. Ask a customer at the right time in a simple process, where u you get more reviews.
What Not to Do When It Comes to Reviews?:
When it comes to reviews two things that we need to keep in mind
i. DON’T TAKE IT PERSONALLY:
Online reviews can be pretty harsh, but don’t get emotional when you respond. You’ll only come across as unprofessional. Keep in mind that your real audience here is the prospective customers who are reading that unflattering review.
ii. DON’T JUST IGNORE IT:
It won’t go away, besides responding to a negative review in a thoughtful and appropriate way will help minimize the damage in the eyes of potential customers. Believe it or not, negative reviews can make your positive reviews seem more credible. They give you an opportunity to show that you’re being proactive and that you care
Getting the Most Value from Your Reviews:
The fact is, 85% of users read online reviews before visiting a business. And 80% of users trust online reviews as much as a personal suggestion.
Users are likely to spend 31% more on business with “excellent” reviews.
70% say that positive reviews make them trust a local business more
85% of users will use a local business if it has at least a 4-star rating
60% of users will take action only after reading a positive review
Reliability (25%), expertise (23%) & professionalism (20%) are the most important reputation traits for a local business
Somebody Left Your Business a One-Star Review. Now What?:
When you receive 1-star reviews one of the best ways to combat the negative reviews is with more positive reviews then use Sales backed to get more positive reviews from the users that buy your products or services every day and simply ask them politely to leave a review.
Example Of Local Reviews:
1.YellowPages:
Yellow Pages are telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. Yellow Pages was founded in 1886.
2.Better Business Bureau:
The Better Business Bureau has been a respected source of information on businesses’ ethics and credibility for more than a century. Today, their website BBB.org is trusted by consumers in making buying decisions. A business must have been in business a minimum of 12 months to be listed on BBB.org.
3. Angie’s List:
Angie’s List is a service listing and review site that offers user-based rankings and reviews of service professionals in local areas. Angie Hicks launched the company in 1995 after a friend moved to Columbus, Ohio, and had a difficult time finding reliable contractors. It has over 1 million members, who post about 40,000 reports each month, generally seem satisfied. The Better Business Bureau gives Angie’s List an A+ overall ranking.
4. Yahoo Local
While Yahoo only gets about 4% of the search market share, it’s still worth claiming your business listing so you can manage the information the search engine is publishing about your business. You will need to claim your business listing on Yext to manage your Yahoo Local account. If you’re not sure whether or not your business is listed on Yahoo, simply do a search for it.
5. ShopperChecked:
ShopperCheceked is one of The most powerful review platforms, free and open to all, whether it be Local business or Small Companies or Users looking to share their experience. Their mission is to bring people and companies together to create ever-improving experiences for everyone.
As of now, Shopperchecked.com is one of the fastest growing review websites.
Why Shopperchecked is different from typical website review sites?
It is because:
1. Unbiased Reviews with Real users.
2. Easy to use UI.
3. Easily Collect Reviews (For Business)
Conclusion:
Make the most out of the local reviews which will help you enhance your business further for good.
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8 Best Ways to Respond to a Negative Review
Whether you’re responding to negative reviews on Yelp, Google, Facebook or Amazon. In today’s highly digital, super transparent society, simply ignoring a bad review is no longer an option. In fact, it can actually make matters worse. But just responding in itself isn’t enough. What you say, how you say it and even when you post that response all matter, too.
Follow our Step-by-Step Guide to Respond to Negative Reviews.
1. Reply, and reply quickly:
The customer thought it was important enough to post a public review, so treat it as urgent. Respond quickly, show that you’re in tune with customer feedback and that you’re an active participant in your business.
2. Thank them for the review:
If a customer wants to be heard and respected. Starting off your reply with a thank you will accomplish this. Besides, this review may present an opportunity for your company to improve.
3. Validate their feelings:
Don’t try to dismiss their complaints or diminish their experience. Let them know they have the right to feel dissatisfied. Saying that you understand and appreciate their feedback lets the customer know that you care.
4. Keep it polite:
It’s important to take the high road when responding to negative reviews. Even if a customer posts a low-blow, try to keep your response polite, civil and aimed at the problem at hand.
5. Be authentic:
Customers want to know it’s an actual human responding to them — not a Bot or IFTTT mechanism. Try to be as authentic as possible in your replies, and keep the marketing speak and jargon out of the equation.
6. Don’t get upset and lash out:
Responding to a negative review with a defensive or angry outburst only makes things worse. Other customers will see an angry response from business as proof that the negative review is warranted. So take a deep breath and only respond when you are calm and collected. If need be, pass off the task of responding to the negative reviews to someone on your staff who is great at customer service.
7. Choose the best way to respond to each negative review:
There are three choices you can make when responding to a negative review: flag it for inappropriate content, ignore it, or respond to it:
Flagging Inappropriate Reviews: If a review is full of profanity or hateful speech, particularly if it’s racist, xenophobic, or otherwise prejudicial, it most likely violates the terms of whatever review site it’s on.
Ignoring Irrational Reviews: Sometimes a review doesn’t violate the review site’s terms but is purposely mean-spirited without offering any substantive critiques as to why the customer is upset.
Responding to Negative Reviews: If a customer posts a negative review and explains the reasoning behind their negative review, it’s a good idea to respond to it, whether you agree with the critique or not.
8. Make it Right by Doing Apologize:
If a Customer who has a bad experience at a business are just as likely to leave a negative online review as they are to ask to speak to a manager. That being the case, it’s important to treat this as a customer service issue and post a public reply to negative reviews quickly.
Check all Business Reviews on Shopperchecked
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Shopper Checked Vs Reviews.IO, Which one is Better?
ShopperChecked is an American company that was founded in 2016 and primarily serves the American, European and Asian markets. With over 300 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on ShopperChecked to be listed as Google Rating SystemIt's free to create a business account on ShopperChecked. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with The Members and Writers of ShopperChecked (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.
Reviews.co.uk is a British company founded in 2010, offering a technologically advanced reviews platform. As other review platforms, the company has a consumer-facing side as well as a business offering. With that said, they do state that they do not accept responsibility for "the accuracy or completeness of contributions" made by reviewers, and the company "does not read through or edit contribution added", unlike other review platforms. Their platform stands out by being beautifully designed, making it a joy to use. Being a small company, they seem to take a more personal approach to their clients, who range from small companies to public companies. They offer competitive and transparent pricing, with a 30-day notice period for termination of the contract. Also, their license agreement with Google provides its customers with additional exposure to Google Seller Ratings.
Final words
Shopper Checked offers a great review platform that has built up good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that ShopperChecked.com owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.
All in all, Reviews.co.uk provides a broad suite of tools that helps companies large and small with their online reviews. Though they have a strong business offering, they also seem to prioritize their consumer-facing services, which include a mobile app which is touted as “The World’s First Socially Responsible Review App”. The company’s consumer efforts seem to be restricted to the United Kingdom, though businesses all over the world can benefit from the business offerings.
Check all Business Reviews on Shopperchecked…
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8 Reasons why online reviews are important to local business
Online reviews are the most essential part of the local business to keep control of the online reputation.
Reviewing has changed the face of online marketing since the Internet became a household convenience. Which allows a business to have active, positive participation from consumers and gives consumers a solid foundation to create a relationship with any business.
Here are the #Top 8 Reasons on Why You Should Have Online Reviews For Your Local Business:
1. Increased Sales –
Online reviews are important to any business to increase sales by giving correct information, which makes them decide about the product and services from the business. Customers always like to purchase a product or a service which is highly recommended by others.
2. Understand and Better Serve Your Consumers –
An online review can tell whether someone doing a good job or going wrong and how to improve the services. Its allowed to serve a better service to the customer by quick and efficiently resolving the issue.
Which helps a business to get a positive-reviews in future by the customers or clients.
3. Improve Rankings-
Online reviews can create a better relationship between business and customers, by working together with its help to improve a website rank in searching engines like Google, Bing, Yahoo and many more.
4. Higher Keyword Content –
Online reviews help your business website to have a steady influx of SEO keywords that help any business have a more prominent online presence for consumers due to the fact that many of the keywords included in online reviews will help to bring up your website in search results for consumers looking for the type of product or service.
5. Create Consumer Engagement –
Online review pages can become active social communities where consumers leave reviews and keep coming back to see if others have made comments on their reviews or to simply see what other consumers have to say about your product or service in general.
6. Allow Consumers to Have a Voice and Create Consumer Loyalty –
An online review for business are far more likely to feel a certain loyalty to keep the business and the customers keep coming back year after year. An online review can be establishing a relationship with the business, it allows a consumer to feel like they have a voice and it helps to provide positive feedback in a meaningful way.
7. Let Consumers Do Your Marketing for You –
Positive online business reviews are worth a great deal and can offer business benefits that a simple marketing campaign. They are like micro-marketing campaigns that keep working long after the online review has been posted on a website. A positive image for a potential consumer and creating a continual brand awareness that benefits the business for the short term and for the long term also.
8. Reviews Breed More Reviews –
When a business, product or service has already received reviews online which encourage other visitors to leave their feedback. The appearance of a number of reviews which helps a consumer confident about the product and the services.
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