#shereecosmetics

[freshfacebyamy]

Glitter ✨ girl • • • #glittereyeshadow #shereecosmetics #monolidmakeup #cutcrease #firsttry #practicemakesperfect #purpleeyeshadow #jaclynhillpalette #limelife #nudelipstick #knottelling #perfectlipstick #perfectlipgloss #finishspray #translucentpowder #blush #blackeyeliner #liquidliner #eyelinerpen #beautyblogger #freshfacebyamy #freshmakeup #glam #creamhighlighter #alcone #lashes #falsies #professionalmakeup #beautygram #howto #tutorial #makeupdemo https://www.instagram.com/p/BmfXmaZBZLU/?utm_source=ig_tumblr_share&igshid=xyylq5gi1nmu

[iluvbeautytalk]

I'm loving these lashes and eyeshadows from Sheree's cosmetics! #shereecosmetics #shereecosmeticslashes https://www.instagram.com/p/Bu5X4ARgAeT/?utm_source=ig_tumblr_share&igshid=1xfdgznaqd7x4

[bribeautyblog84]

💕For #pinkwednesday I'm showcasing the brand that I'm a new influencer for... #shereecosmetics 💘 I'm so happy to be an affiliate now with @shereecosmetics 💄...I have had such a great respect for their brand ever since I found them! They're charity driven & cruelty free, kind, down to earth people. The quality of their makeup is wonderful also! I have their "Born to Sparkle" pallette, which is fab! And liquid lip, which is so pretty! 💞💞💞💞💞💞💞💞💞💞 Since it's a #pink kind of day, I've swatched all the pink colors for yall. Swipe👉to see the pink pressed glitter shadows from this pallette. Along w/the lipstick swatch. The liquid lip is in the color "Brynlee" and its a beautiful nude!... 💫**Swatches from left to right- Sassy(coral pink), Empire(violet pink), Poised(hot pink/fuschia), Babydoll(baby pink & my fav of the pinks!), & last but not least is the Brynlee Liquid Lipstick(a peachy/dusty rose/perfect nude).**💫 #pinkmakeup #glittermakeup #glitter #swatches #eyepallette #liquidlipstick #crueltyfree #charitydriven #makeupcollection #beautydiary #makeupinspo #beautygram #beautycommunity #skincareobsessed #beautyobsessed #flatlaybeauty #flatlay #sparkle #discoverunder2k #discoverunder5k #supportsmallinfluencers #makeuplover #bribeauty84 #beautyproducts #beautylover #affiliate #instabeautyblogger #influencer https://www.instagram.com/p/BtSZO7dFuz5/?utm_source=ig_tumblr_share&igshid=1jcw2z1xmpyjk

[amy197612]

A big thank you to @shereecosmetics for sending me all my #giveawaygoodies Everything you sent is just perfect!! You guys rock!! #shereecosmetics #shereecosmeticsgiveaway #giveawaywinner #giveawayprizes https://www.instagram.com/p/BpV0hBDhzyO/?utm_source=ig_tumblr_share&igshid=1rb8pl9yxot48

[synergybydesign]

💄💄💄 #Belated Post: Assorted Matte Liquid Lipsticks bought from Sheree Cosmetics ( @shereecosmetics ) 💄💄💄 The names were not labeled on the boxes OR tubes 🤔 ... but the shades were quite lovely; vibrant with excellent color saturation. Bonus: great sale prices! 😍 💄💄💄 These lippies were not 100% kiss-proof 😜 (as I prefer) but do last a good, long while and remove easily with coconut oil. 💄💄💄 Lookup #ShereeCosmetics on #Facebook at www.facebook.com/shereecosmeticsLLC and on #Twitter at @shereecosmetics 💄💄💄 #cosmetic #makeupblogger #makeuplife #matteliquidlipstick #cosmetics #mattelipstick #liquidlipstickmatte #liquidlipsticks #lipstick #liquidlipstick #fashion #beautylover #beautyblog #love #blogger #beauty #makeup #beautyblogger #beautyproducts #products #productshot #productshots https://www.instagram.com/p/BoQyamjjBHV/?utm_source=ig_tumblr_share&igshid=22jhb32oq2gi

[whitewithstyleofficial]

😀💜from @xobridgetnicole - Sharing my head to toe (or chin) makeup look today ❤️ My teeth are looking white thanks to my peroxide free teeth whitening kit from #whitewithstyle - this is the only teeth whitener I will use because it doesn’t cause my any pain! Get yours at whitewithstyle.com and use my coupon code XOBRIDGETNICOLE for $$$ off! ❤️ Hair is feeling soft & shiny thanks to @skinanapothecary French Hair Paste (this smells sooooo good!) #skinanapothecary Use my promo code: bridgetnicole20 for 20% off ❤️Foundation is a combination of @beccacosmetics #UltimateConfidence Ultimate Coverage Foundation #BECCAcosmetics mixed with @KevynAucoin #KevynAucoin #NeoElixir available at @sephora #scoutedbysephora #OctolyFamily ❤️ My highlighter is @ofracosmetics #ofracosmetics Rodeo Drive and my bronzer is @kevynaucoin Capri #NeoBronzer ❤️ Eyeshadow is very light today (I wanted to go for a natural look) so I am using @shereecosmetics #shereecosmetics Dreamer, Devoted & Fairy Tale from the Dreamer eyeshadow palette & Berry Sweet matte liquid lipstick. ❤️ Mascara is @tartecosmetics #tartecosmetics Maneater & I used brushes from @itcosmetics #itcosmetics #itcosmeticsbrushes ❤️ #selfie #happy #model #girl #smile #mattelips #mattelipstick #liquidlipstick #naturalmakeup #beautyblog #beautyblogger #beautylover #teethwhiteningkit #whitenyourteeth #teethwhiteningfast #teethwhitening https://www.instagram.com/p/BmkRLyonvR2/?utm_source=ig_tumblr_share&igshid=druqn3jxc7qo

[thecrusher007]

We stayed and had a party til the lights went out! Thank you @nitehawkcinema you guys were amazing! Thank you @caravannyc and @thevaleriestar For glamming me up! Party lips 💄 and lashes by @shereecosmetics 💁@martinobymartinocartier 👙 @slayerbandofficial 🧥 @walter_baker 📸 @frankinjection (at Nitehawk Cinema - Prospect Park) https://www.instagram.com/p/B4kbur2gLoo/?igshid=1fai8tpw19yd0

[celestethorson]

💫 “Follow your dreams, they know the way.” 💫 Special thanks to @michaeltullberg @shereecosmetics @tiffanyherrmannsc @hairbyjeffh @fameandpartners @manoloblahnikhq #RogerNeal for helping to make another #Oscars dream night come true. ❤️ (at Hollywood Palladium) https://www.instagram.com/p/BuXsiXyAIkS/?utm_source=ig_tumblr_share&igshid=x8fni1dv892i

[joieridetv-blog]

View this post on Instagram

A post shared by Joie Ride (@joieridetv)

SHOP: The @CelebrityConnected Gifting Suite as actress @CelesteThorson takes @JoieRideTV for an exclusive peek at the luxury products used by the stars. With the Academy Awards right around the corner check out a selection of some of our favorite gifts from the Celebrity Connected Emmy Awards Suite! Sponsors include: @shereecosmetics @lighthouseroasters @koolbreezehardhats @unicorncupcakeboutique @tlcunleashed @kadeebotanicals @respektco @SushiKoo @jadejtech @PreferredCoinExchange @piecejewelrytennessee @livieandluca @BeeWaxedCosmetics @rescuebrewingco_ @cyndiewade @vitaelectric @houseofharrisllc #JoieRideTV YT: https://youtu.be/Vk5p2xzQ5R8 (at Millennium Biltmore Los Angeles) https://www.instagram.com/p/BuLZJzWFx6e/?utm_source=ig_tumblr_share&igshid=le01z4y5pskm

[velveteyewear]

View this post on Instagram

A post shared by Velvet Eyewear Official (@velvet_eyewear)

OMG - who’s cold ? This post sure warmed us up 😘😘 living dolls 😘😘 #Repost @divankenge ・・・ When you read about all the hateful acts happening on a daily basis and you decide to bask in the sun and appreciate the joy your daughter brings to you everyday. Thank God For this angel of mine @jahzaramartina ❤️ #lovewins #hateloses #freedom #godisgood #blessed Wearing @velvet_eyewear and @shereecosmetics 🥰 (at Dominican Republic) https://www.instagram.com/p/BtTx5VvHmqm/?utm_source=ig_tumblr_share&igshid=mxmjwy71cwyk

[freshfacebyamy]

A flower doesn’t think of competing with the flower next to it; it just blooms. • •• ••• #justbloom #alwaysbeblooming #bloom #uplift and #inspire #supportsmallbusiness #supportwomen #homebusiness #womenempowerment #womenempoweringwomen #freshfacebyamy #freshmakeup #naturalbeauty #skincare #makeup #makeupaddict #beautyblog #beautyblogger #nars #limelight #limelife #glamcor #ardell #shereecosmetics #rcma #lottieforlimelight #flowerchild #flowermakeup

[bribeautyblog84]

🎵These are a few of my favorite things...🎵 . A few of my everyday makeup essentials. Good for creating a quick, natural look. I forgot to photograph my bronzer & my blush though, when I took this pic.😂 So my @lauragellerbeauty blush will have its own post I guess... Bc it's that good. Blush&Highlight in one.😍And yall already know how much I love @shereecosmetics ❤💄This liquid lipstick formula is life! "Brynlee" is the perfect neutral/nude color. Has just a little oomph, to make your lips pop. It goes with so many looks. Its a great color to own! Looking fwd to trying more colors of theirs. I was promoting their brand, even before I became an influencer for them.*(Link to save 20% off of Sheree Cosmetics is in my bio.)* And my @chellabeauty eyebrow cream & @wander_beauty mascara, are some holy grail items for me as well! All these products hold a special place in my beauty loving heart.lol💞 ____________________________ . . . #beautygram #beautyblogger #makeupcollection #beautydiary #everydayessentials #naturalbeauty #lipstick #eyeshadow #makeuplover #beautyproducts #beautylover #skincarelover #makeupaddict #instamakeup #instabeauty #supportforsupport #flatlaystyle #flatlaybeauty #bribeauty84 #elfcosmetics #ibybeauty #alamarcosmetics #luxiebrushes #tartecosmetics #wanderbeauty #chellabeauty #maybellinefitmefoundation #marykay #shereecosmetics #influencer https://www.instagram.com/p/Btg4UBxFbY5/?utm_source=ig_tumblr_share&igshid=1gno3hakyacpz

[amy197612]

@shereecosmetics thank you for picking me! I sent you my information via DM! #giveawaygoodies #makeupgiveawaywinner #shereecosmetics

[jessicakehoe]

We Spoke to the Anonymous Insiders Behind Estée Laundry, Beauty’s Answer to Diet Prada

The fashion and beauty industries are rife with controversies right now. Between designer knockoffs, seemingly never-ending Deciem drama, and the misinformation surrounding product ingredients, it’s nearly impossible to sort through what’s fact and what’s rumour, let alone to know where to shop and which brands to support.

First came fashion industry takedowns courtesy of @diet_prada, an Instagram account started in 2014 to expose and shame, well, designers ripping off other designers. (Diet Prada’s bio is simple: “ppl knocking each other off lol.”) But in 2018, the account saw insane growth, rising to its current 811,000 followers and quickly becoming the industry’s most-feared Instagram account. It also happened to pave the way for @EsteeLaundry, the beauty industry’s equivalent, which claims it’s “airing out the beauty industry’s dirty laundry.” And there’s been a lot of it. Thanks to recent firings at Deciem and reports of fake reviews at Sunday Riley, Estée Laundry has exploded. Fast. 24 hours before the publishing of this story, the account had just under 8000 followers. This morning, it sits at a cool 10.7k.

We caught up with the anonymous collective to talk about what exactly is going on in the beauty industry right now, and what dirty laundry still needs to be aired out.

Can you provide a bit of background about @esteelaundry’s beginnings?

It was formed by a small group of friends who are passionate about beauty. We started the page because we saw a lack of honesty and transparency in the industry. We don’t want to disclose how many of us are there in our small group. We all have very similar interests, skills and opinions, so it’s easy for one of us to continue where one of the others left off.

View this post on Instagram

We had to do a double take when we spotted @blissworld’s makeup melt jelly cleanser as it looks strikingly similar to @glossier’s wildly popular milky jelly cleanser. With their similar packaging, branding, color scheme, and even product names, you’d think that there was an imposter among us. Could it be possible that Bliss is jelly (sorry, we had to!) of Glossier’s success? And is Bliss’ makeup melt jelly cleanser a clever dupe or a poor imitation of Glossier’s milky jelly cleanser? We’ll let you be the judge.😎 #BlissWorld #Glossier #EmilyWeiss #IntoTheGloss

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Apr 30, 2018 at 9:21am PDT

You’ve gone after Caroline Hirons on your page a few times. Can you explain your relationship and issues with her more in depth?

We don’t believe in singling anyone out, and we don’t have anything against her personally. Anyone who has followed her for a while knows that her views on products change depending on her relationship status with brands. This seems contrary to her claim that her whole online career is built on trust.

You’ve been referred to as the Diet Prada of the beauty industry. Did that account inspire you to start Estée Laundry? Have you been in touch with its founders?

Diet Prada has made it easier for us to explain what we do. Their growth is inspiring, but we didn’t start out with the intention of being the beauty version of Diet Prada. We don’t know them personally, but it would be fun to meet them one day.

View this post on Instagram

@Deciem’s Brandon Truaxe’s latest antics have got us wanting to put the axe on him and his brand! In a bizarre string of posts, he can be seen crouching in the bushes (at London Biggin Hill Airport) asking his followers and “Zouk” (Mark Zuckerberg!) for help because of his lost luggage, only to delete the posts shortly after. He then posts a video of himself smiling in a car saying that he is safe — leaving his Instagram followers wondering what happened to him — and if this was merely a bad publicity stunt. . Oh, but it doesn’t stop there. A day later, he continues this bizarre behavior by posting a video chastising the “idiot” commentors on his Instagram posts and the journalists that keep saying that he has “mental health issues.” The video ends with him demanding that people start respecting him and his company and threatening to sue if they don’t. . Concerned followers asked if he was okay and irate ones said that they would stop supporting the brand. Brandon responded to their comments by mocking them and even reposting some of them on his Instagram stories. In one instance a follower commented saying that they “bet [Estée] Lauder is going to pull their stake now” where he snidely replied, “like pulled Jewish pork.” In another response to a similar comment, he said that, “we are a $300m company with a tall thin fat Jewish investor. Go away and pray.” . Is Brandon a brilliant marketer and PR person? Or is he a manic, attention-whoring anti-semite? Whatever he is, his Trump-like tactics have put a bad taste in many people’s mouths.😎 #Deciem #TheOrdinary #NIOD #BrandonTruaxe

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Apr 29, 2018 at 12:08pm PDT

Why is remaining anonymous a necessary part of Estée Laundry?

We have always been inspired by anonymous icons like Martin Margiela and Banksy. We think that being an anonymous collective gives us the power to stand up against beauty entities with infinite resources.

Earlier this week, you posted an Instagram Story asking people for their ‘Sketchy 6’ brands. What surprised you the most about those responses?

We were surprised by the amount of responses we received! It was inspired by Drunk Elephant’s ‘Suspicious 6’ ingredients, and we had no idea our followers would get so involved. We seriously have the best followers! We have decided to start creating an Estée Laundry-approved brand list because we received an overwhelming number of DMs asking for recommendations.

At this very moment, what would you say are the beauty industry’s biggest offences in terms of lack of transparency?

A number of brands are getting away with using unethical ways to promote their products. Fake reviews seem to be ubiquitous. Not all brands take it to the same level as Sunday Riley (their detailed instructions and VPN use were next level), but many brands offer customers incentives in return for positive reviews (as we’ve seen recently with Herbivore). This is problematic and needs to stop.

View this post on Instagram

According to #TheFashionLaw, #Kylie Jenner and her company #KylieCosmetics are being sued … again. This time, the reality television star-turned-budding makeup mogul has been hit with an interesting trademark action, in which fellow beauty brand #ShereeCosmetics claims that Jenner has run afoul of the law by using its trademark-protected “Born To Sparkle” slogan for a single shade in a larger collection of liquid eyeshadow products and for allegedly copying the “inherently distinctive packaging [of Sheree Cosmetics’ products], by imprinting quotations on the [inside of] products’ packaging.” According to the complaint, which was filed on Monday in a New York federal court, Alabama-based Sheree Cosmetics began using the “Born to Sparkle” slogan in connection with its various beauty products late last year, and filed a still-pending application to federally register the mark with the U.S. Patent and Trademark Office in August 2018. Since then, Kylie Cosmetics has started “using the exact same trademark, BORN TO SPARKLE” on one product in her new line of liquid eyeshadow products, Sheree alleges, thereby “likely confusing consumers to believe they are buying the genuine, original BORN TO SPARKLE cosmetics from [Sheree Cosmetics]” instead of a product from Jenner’s wildly successful eponymous beauty venture. Oh, Kylie—when will you learn how to stay out of trouble?🤦🏽‍♂️

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Oct 23, 2018 at 8:04am PDT

Can you comment on the overwhelming ‘Fenty Effect,’ with brands moving toward more inclusive foundation shade ranges?

It could be a trend, but as people of colour ourselves, we hope it continues. It feels like an authentic evolution that’s a filtered reflection of our times.

Brands like Glossier, Drunk Elephant and Deciem were built on the premise of transparency and even crowd-sourcing, and yet they were commonly called out as being part of the ‘sketchy 6.’ Why do you think that is?

We think most brands start with good intentions, but it’s a slippery slope when you have to resort to desperate PR moves to compete against established brands. Often, an indie brand stops being independent when it’s sold at (or has to compete against) big retailers like Sephora.

View this post on Instagram

#Sephora is now ready to speak out regarding the #SundayRiley scandal. A representative from Sephora provided #Allure with the following statement: "At Sephora, we believe in the power of the beauty community and that knowledge should be shared to benefit all. Sephora has very strict brand rules regarding our Ratings and Reviews, which we know are an important decision tool for our clients. Additionally, we have teams dedicated to protecting the integrity of our Ratings and Reviews, ensuring through detailed moderation that it's a constant trusted, unbiased, authentic source for all. We do not believe this incident is representative of the Sephora Ratings and Reviews culture, or the countless hours our clients have spent sharing their product experiences with us and others. We've been in touch with Sunday Riley on this matter, and they have committed to adhering to our review policy." What do you all make of this?🤔

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Oct 18, 2018 at 4:56pm PDT

What are some beauty brands you think are doing a great job at being transparent and creating products that work?

Initiatives like the Indie Beauty Expo have given a platform for independent brands that are ethical and well made. You will have to wait for our Estée Laundry-approved brand list for brands that are ethical and efficacious!

What are your opinions of the clean beauty industry and the word “toxic”? Are you on board or do you think it’s fear mongering?

We think marketing that resorts to fear mongering is unnecessary and sensationalist. The word toxin technically means poison, and while many brands do use questionable synthetics to cut costs, to call them poisonous is highly inaccurate! We think the debate around essential oils is just as problematic. Classifying all essential oils under the same umbrella is just like putting all food groups under one category. They all have different properties and constituents, and being concentrated actives, many of them will sensitize the skin if used at full strength (imagine using an acid on your skin at full strength!). It’s all about using actives at safe concentrations to create products that aid skin health.

View this post on Instagram

#ThrowbackThursday Speaking of #DrunkElephant—How about that time they were caught ridiculing #Glossier’s new Solution exfoliant? Well, #Redditors had theorized that someone from Drunk Elephant created a fake Instagram account to bash Glossier and other competitors. Drunk Elephant’s founder Tiffany Masterson denied the claim and blamed it on “someone who helped them on the account in the past.”🤔 #DodgyAtBest #TheCut #RedditorsYallTheRealMVPs

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Oct 18, 2018 at 10:16am PDT

Where do you think the beauty industry is headed next?

We think there will be a bigger focus on authenticity. Mega-influencer beauty partnerships, flat-lays and millennial pink are all on their way out.

Which brands do you think don’t get enough credit? Which do you think need to fade away?

Independent brands, especially ones that are female, POC and LGBT owned, often get overlooked because they don’t all have big (or any) marketing budgets. Brands that refuse to change and adapt to the evolving market need to fade away.

The post We Spoke to the Anonymous Insiders Behind Estée Laundry, Beauty’s Answer to Diet Prada appeared first on FASHION Magazine.

We Spoke to the Anonymous Insiders Behind Estée Laundry, Beauty’s Answer to Diet Prada published first on https://borboletabags.tumblr.com/

[lindyhunt]

We Spoke to the Anonymous Insiders Behind Estée Laundry, Beauty’s Answer to Diet Prada

The fashion and beauty industries are rife with controversies right now. Between designer knockoffs, seemingly never-ending Deciem drama, and the misinformation surrounding product ingredients, it’s nearly impossible to sort through what’s fact and what’s rumour, let alone to know where to shop and which brands to support.

First came fashion industry takedowns courtesy of @diet_prada, an Instagram account started in 2014 to expose and shame, well, designers ripping off other designers. (Diet Prada’s bio is simple: “ppl knocking each other off lol.”) But in 2018, the account saw insane growth, rising to its current 811,000 followers and quickly becoming the industry’s most-feared Instagram account. It also happened to pave the way for @EsteeLaundry, the beauty industry’s equivalent, which claims it’s “airing out the beauty industry’s dirty laundry.” And there’s been a lot of it. Thanks to recent firings at Deciem and reports of fake reviews at Sunday Riley, Estée Laundry has exploded. Fast. 24 hours before the publishing of this story, the account had just under 8000 followers. This morning, it sits at a cool 10.7k.

We caught up with the anonymous collective to talk about what exactly is going on in the beauty industry right now, and what dirty laundry still needs to be aired out.

Can you provide a bit of background about @esteelaundry’s beginnings?

It was formed by a small group of friends who are passionate about beauty. We started the page because we saw a lack of honesty and transparency in the industry. We don’t want to disclose how many of us are there in our small group. We all have very similar interests, skills and opinions, so it’s easy for one of us to continue where one of the others left off.

View this post on Instagram

We had to do a double take when we spotted @blissworld’s makeup melt jelly cleanser as it looks strikingly similar to @glossier’s wildly popular milky jelly cleanser. With their similar packaging, branding, color scheme, and even product names, you’d think that there was an imposter among us. Could it be possible that Bliss is jelly (sorry, we had to!) of Glossier’s success? And is Bliss’ makeup melt jelly cleanser a clever dupe or a poor imitation of Glossier’s milky jelly cleanser? We’ll let you be the judge.😎 #BlissWorld #Glossier #EmilyWeiss #IntoTheGloss

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Apr 30, 2018 at 9:21am PDT

You’ve gone after Caroline Hirons on your page a few times. Can you explain your relationship and issues with her more in depth?

We don’t believe in singling anyone out, and we don’t have anything against her personally. Anyone who has followed her for a while knows that her views on products change depending on her relationship status with brands. This seems contrary to her claim that her whole online career is built on trust.

You’ve been referred to as the Diet Prada of the beauty industry. Did that account inspire you to start Estée Laundry? Have you been in touch with its founders?

Diet Prada has made it easier for us to explain what we do. Their growth is inspiring, but we didn’t start out with the intention of being the beauty version of Diet Prada. We don’t know them personally, but it would be fun to meet them one day.

View this post on Instagram

@Deciem’s Brandon Truaxe’s latest antics have got us wanting to put the axe on him and his brand! In a bizarre string of posts, he can be seen crouching in the bushes (at London Biggin Hill Airport) asking his followers and “Zouk” (Mark Zuckerberg!) for help because of his lost luggage, only to delete the posts shortly after. He then posts a video of himself smiling in a car saying that he is safe — leaving his Instagram followers wondering what happened to him — and if this was merely a bad publicity stunt. . Oh, but it doesn’t stop there. A day later, he continues this bizarre behavior by posting a video chastising the “idiot” commentors on his Instagram posts and the journalists that keep saying that he has “mental health issues.” The video ends with him demanding that people start respecting him and his company and threatening to sue if they don’t. . Concerned followers asked if he was okay and irate ones said that they would stop supporting the brand. Brandon responded to their comments by mocking them and even reposting some of them on his Instagram stories. In one instance a follower commented saying that they “bet [Estée] Lauder is going to pull their stake now” where he snidely replied, “like pulled Jewish pork.” In another response to a similar comment, he said that, “we are a $300m company with a tall thin fat Jewish investor. Go away and pray.” . Is Brandon a brilliant marketer and PR person? Or is he a manic, attention-whoring anti-semite? Whatever he is, his Trump-like tactics have put a bad taste in many people’s mouths.😎 #Deciem #TheOrdinary #NIOD #BrandonTruaxe

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Apr 29, 2018 at 12:08pm PDT

Why is remaining anonymous a necessary part of Estée Laundry?

We have always been inspired by anonymous icons like Martin Margiela and Banksy. We think that being an anonymous collective gives us the power to stand up against beauty entities with infinite resources.

Earlier this week, you posted an Instagram Story asking people for their ‘Sketchy 6’ brands. What surprised you the most about those responses?

We were surprised by the amount of responses we received! It was inspired by Drunk Elephant’s ‘Suspicious 6’ ingredients, and we had no idea our followers would get so involved. We seriously have the best followers! We have decided to start creating an Estée Laundry-approved brand list because we received an overwhelming number of DMs asking for recommendations.

At this very moment, what would you say are the beauty industry’s biggest offences in terms of lack of transparency?

A number of brands are getting away with using unethical ways to promote their products. Fake reviews seem to be ubiquitous. Not all brands take it to the same level as Sunday Riley (their detailed instructions and VPN use were next level), but many brands offer customers incentives in return for positive reviews (as we’ve seen recently with Herbivore). This is problematic and needs to stop.

View this post on Instagram

According to #TheFashionLaw, #Kylie Jenner and her company #KylieCosmetics are being sued … again. This time, the reality television star-turned-budding makeup mogul has been hit with an interesting trademark action, in which fellow beauty brand #ShereeCosmetics claims that Jenner has run afoul of the law by using its trademark-protected “Born To Sparkle” slogan for a single shade in a larger collection of liquid eyeshadow products and for allegedly copying the “inherently distinctive packaging [of Sheree Cosmetics’ products], by imprinting quotations on the [inside of] products’ packaging.” According to the complaint, which was filed on Monday in a New York federal court, Alabama-based Sheree Cosmetics began using the “Born to Sparkle” slogan in connection with its various beauty products late last year, and filed a still-pending application to federally register the mark with the U.S. Patent and Trademark Office in August 2018. Since then, Kylie Cosmetics has started “using the exact same trademark, BORN TO SPARKLE” on one product in her new line of liquid eyeshadow products, Sheree alleges, thereby “likely confusing consumers to believe they are buying the genuine, original BORN TO SPARKLE cosmetics from [Sheree Cosmetics]” instead of a product from Jenner’s wildly successful eponymous beauty venture. Oh, Kylie—when will you learn how to stay out of trouble?🤦🏽‍♂️

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Oct 23, 2018 at 8:04am PDT

Can you comment on the overwhelming ‘Fenty Effect,’ with brands moving toward more inclusive foundation shade ranges?

It could be a trend, but as people of colour ourselves, we hope it continues. It feels like an authentic evolution that’s a filtered reflection of our times.

Brands like Glossier, Drunk Elephant and Deciem were built on the premise of transparency and even crowd-sourcing, and yet they were commonly called out as being part of the ‘sketchy 6.’ Why do you think that is?

We think most brands start with good intentions, but it’s a slippery slope when you have to resort to desperate PR moves to compete against established brands. Often, an indie brand stops being independent when it’s sold at (or has to compete against) big retailers like Sephora.

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#Sephora is now ready to speak out regarding the #SundayRiley scandal. A representative from Sephora provided #Allure with the following statement: "At Sephora, we believe in the power of the beauty community and that knowledge should be shared to benefit all. Sephora has very strict brand rules regarding our Ratings and Reviews, which we know are an important decision tool for our clients. Additionally, we have teams dedicated to protecting the integrity of our Ratings and Reviews, ensuring through detailed moderation that it's a constant trusted, unbiased, authentic source for all. We do not believe this incident is representative of the Sephora Ratings and Reviews culture, or the countless hours our clients have spent sharing their product experiences with us and others. We've been in touch with Sunday Riley on this matter, and they have committed to adhering to our review policy." What do you all make of this?🤔

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Oct 18, 2018 at 4:56pm PDT

What are some beauty brands you think are doing a great job at being transparent and creating products that work?

Initiatives like the Indie Beauty Expo have given a platform for independent brands that are ethical and well made. You will have to wait for our Estée Laundry-approved brand list for brands that are ethical and efficacious!

What are your opinions of the clean beauty industry and the word “toxic”? Are you on board or do you think it’s fear mongering?

We think marketing that resorts to fear mongering is unnecessary and sensationalist. The word toxin technically means poison, and while many brands do use questionable synthetics to cut costs, to call them poisonous is highly inaccurate! We think the debate around essential oils is just as problematic. Classifying all essential oils under the same umbrella is just like putting all food groups under one category. They all have different properties and constituents, and being concentrated actives, many of them will sensitize the skin if used at full strength (imagine using an acid on your skin at full strength!). It’s all about using actives at safe concentrations to create products that aid skin health.

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#ThrowbackThursday Speaking of #DrunkElephant—How about that time they were caught ridiculing #Glossier’s new Solution exfoliant? Well, #Redditors had theorized that someone from Drunk Elephant created a fake Instagram account to bash Glossier and other competitors. Drunk Elephant’s founder Tiffany Masterson denied the claim and blamed it on “someone who helped them on the account in the past.”🤔 #DodgyAtBest #TheCut #RedditorsYallTheRealMVPs

A post shared by Anonymous #BeautyCollective (@esteelaundry) on Oct 18, 2018 at 10:16am PDT

Where do you think the beauty industry is headed next?

We think there will be a bigger focus on authenticity. Mega-influencer beauty partnerships, flat-lays and millennial pink are all on their way out.

Which brands do you think don’t get enough credit? Which do you think need to fade away?

Independent brands, especially ones that are female, POC and LGBT owned, often get overlooked because they don’t all have big (or any) marketing budgets. Brands that refuse to change and adapt to the evolving market need to fade away.

[welllife]

#Repost @elichka with @get_repost ・・・ Best birthday! I love you @hannahkatjones 💞 @mogul_design @shereecosmetics @sasserstillsboudoir @high_heel_hero @miraclerelief @thekamipad @mealthy @mottandprince @iamrachelmccord #somuchlove #somuchfun #happygirl