#sharesquare

[ladyxnancy]

Ja se svaki put super provedem u @sharesqua.rs ! Juče sam bila na dva predavanja i vodila i drugaricu, složila se da je super mesto 🤗 Sutra sam htela da idem na astrologiju i fotografiju, ali su oba u isto vreme, a ja ne mogu da se kloniram 😆 Prosle nedelje sam bila na predavanju o tarotu, bilo je zanimljivo, ali ja ću još dobro razmisliti da li ću kupiti karte 😬 Inače interesantno je da su jedine karte koje ja imam Andjeoski tarot, koji sam kupila u San Marinu, a za nedelju dana opet idem tamo, pa ko zna, možda opet kupim karte 🔮 Šta vi mislite? ⚜️ #tarot #astrologija #sharesquare #sanmarino #cookies (at Share Square) https://www.instagram.com/p/BnMXybBAg3V/?utm_source=ig_tumblr_share&igshid=e59iq744z19s

[ukratkoapp]

Radionica će se održati 15. marta u 18:00, u Share Square-u. http://lnk.al/6iGu

[flooring-gallery-denison-io-blog]

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[projectsubterranya-blog]

Sage advice on how even experienced and well intentioned marketers often go wrong with mobile marketing, HTML5, and QR Codes. Cheers to Mashable for this guest post.!

[projectsubterranya-blog]

Dan Frommer of Business Insider published a one-sided - and arguably amateur - piece of journalism earlier on SAI called "Death of the QR Code" (you can read my retort here). Clearly Dan was presumptuous and misinformed on many levels. Google has grand plans for Local and mCommerce. QR Codes will be a component of that solution.

Anytime you have a product that makes the lives of consumers easier, while providing an additional opportunity to make advertisers happy by increasing touch points, engagement, and sales - be that from advertising, revenue share, or some combination thereof - you've got yourself a winning opportunity. The success will depend on execution. Android's market penetration ensures that Google has as good a shot as any to be a winner - and by extension, provide golden opportunities for companies like ShareSquare.

[projectsubterranya-blog]

Here's a great description of a compelling take on QR code technology from the founder of Sharesquare. While the production quality of the video is a bit "raw", if you take a moment to look beyond that minor distraction and focus a bit more on the content, you'll garner a glimpse of the future of interactive advertising.

There's been a lot more attention around QR codes as of late. They're being deployed increasingly by large CPG brands, bands, and media companies. However, until now, there hasn't been an efficient way to deploy, track, integrate, and measure the contribution of QR codes to a marketing plan. Sharesquare is making significant strides to close that gap.

Previously, there wasn't an effective content management system and UI to plan, measure, improve, and control a campaign. Sharesquare has added that capability and that is a key differentiator in their platform. They've designed a one-stop shop to build, deploy, integrate, and manage campaigns in real-time. Moreover, their technology platform isn't narrowly focused on apps or constrained by any phone OS. Quite the contrary, their platform scope includes apps, is OS inclusive, and it is also capable of rich experiences via the mobile touch web (HTML-5). This type of service approach has mass adoption and scalability written all over it. Furthermore, this technology is bridging that ever so difficult task of linking offline and online content with an intuitive UI console.

While timing is often heralded as "everything" - which can be an oversimplification in many instances - in this case it is quite appropriate: timing + a great product = significant opportunity for Sharesquare. The company had tremendous success at SXSW, where over 100 brands and bands used Sharesquare's private beta to connect festival goers' consumption of offline content with their online media presence.

The company came out of private beta on 24 March of this year and is on a tear. The range of service plans that are offered are quite a bargain given the typical media spend of significant bands and brands (~$6K per annum for a premium account). I would expect to see a flurry of activity as competitors try to keep pace, as additional customer service offerings and revenue models emerge, and as larger players (Google Goggles, Apple's iAd, Groupon, Foursquare, and Facebook) take note to see how they might integrate the compelling technology and revenue opportunities.