#series doesnt do a good job at showing this. the over-emphasis on his love for babe also doesnt help

[gaiaxygang]

It's weird to me that they don't put Way as one of Tony's victims 🧐 he was a pathetic idiot but he was a victim of trafficking just like the others. Putting Kenta and not Way in that category seems odd to me idk

this is a topic i have many feelings on but will speak carefully about because i'm pretty sure this was pit babe fandom discourse in january. it is odd to me as well but i understand where people are coming from (way DID try to rape his best friend).

there's an old post talking about this saying that it could also be because we don't actually SEE the impact of kenta's actions. we know how much way has hurt babe but we do not see how much damage kenta has had a hand in doing.

the series is also much more empathetic towards way than the novel so i think people who read the novel first might be influenced by how way is portrayed there which, fair, novel way is... something else lol. novel vs series way is something i can talk about for a loooong time because those changes are so interesting to me.

But yes. i understand both sides of it u_u there are fewer people who dislike way active in the fandom now though

[xaeyrnofnbe]

HOW ID REWRITE ANGEL: THE SERIES

(bc i liked the show but i feel like things should have played out VERY differently) (i'm very biased towards certain characters also)

changes start around when cordy ascends to be a higher being and connor throws angel in the ocean

her boredom as a higher being leads to her coming back to earth (on her own accord!!) and giving up her godhood to do so, but retaining outward, physical demonic traits (themed around her brief appearance as a god bc i think the imagery there was very pretty) and this acts as a full circle moment for her character, mirroring doyle in season 1. whereas once she was disgusted by a half-demon, now she is one herself and couldn't be happier. she still has visions and some minor abilities but now she doesn't pass for human and doesn't get to be space-demon-god

connor and cordelia DOESNT HAPPEN. GIRL THAT IS YOUR SON. BOY THAT IS YOUR MOM. PULL YOURSELVES TOGETHER

more lorne. idc what happens with him i just want him to be more of a main character

cordelia and angel have some brief awkward flirtations(?) which are super weird and uncomfortable and they conclude that they love each other dearly, but aren't into each other Like That (they only thought so to begin with bc all their friends kept saying it) (but they're buddies :]]])

connor seriously struggles with holt's death, and has to grapple with the emotional confusion of trying to live with and cooperate with the very man he was raised for the sole purpose of killing. but angel investigations really want him to be ok so they take good care of him throughout, even if he is hesitant to accept

uhhhh eventually wesley does get apologetic about betraying his friends. it takes him a while but he does recognize and regret his wrongdoings

i don't know what the big bad should be in season 4 since i'd fully retcon everything needed to make that plot happen. i like to imagine it would be better though

they DO end up running wolfram & hart. since i think it's funny. and spike's arc remains the same with him returning as a ghost, coming back to life, etc etc. he'd be a smidge different though, a TAD less antagonistic. not because i think he wouldn't but because i'd like to see more of the spike we saw at the end of btvs (it'd be hard to justify with buffy not being present, but i still think it's doable)

harmony gets to be more of a character also!!! she and cordy hang out :)) she also takes her job as angel's assistant VERY seriously, but in that way that only harmony could be, which is to say: not very serious at all actually, but she's very determined about whatever the hell it is she's doing

more hints that angel and spike banged when they were evil because 1. i think it's funny, 2. the implications for their characters and dynamic are EXCELLENT. i would also like a few more friend moments for them. and maybe they kiss idk whaaaat who said that. no but seriously the werewolf girl doesn't happen and instead that plot is taken over by spike. imagine. i mean whattt

more of angel acting silly bc he was adorable in the first season and i'd love more of that

fred doesn't die suddenly and horribly. preferably not at all

gunn gets to care about literally anything other than himself in s5. more emphasis on his resilience? his will to survive? and how that makes him more loyal to the people in his life? pretty please? and he hangs out with wes because they were friends once?

with cordelia not gone maybe they could somehow move dennis to wolfram & hart? or maybe cordy has a new apartment he could stay at? idk i just thought he was fun and SURELY there's a spell for that

basically there's road bumps for sure but at the core of the show is a band of friends. they LIKE each other, because i genuinely believe that's where the show is strongest. i never really cared for the dramatic plotlines, im really only in it for the characters i adore and their (ALMOST ENTIRELY PLATONIC UNLESS ITS FUNNY) relationships to one another. and it's at its weakest when everything's all gloomy and dramatic. so let it be lighthearted and let them be FRIENDS

[roboj0e]

I watched the begins≠youth show a couple days ago. I was too busy to talk about it but now I have down time and kind wanna go over some stuff. (I pirated it for the boycott obviously and bc the platform Hybe released it on is ass backwards and weird)

I was kinda concerned that I wouldn't get emotionally invested with the story without BTS there but I really liked it so far. It hits the emotional beats really well. The actors are really good and do a good job bringing their own individuality into their performance while also emulating some mannerism of their respective members character. Enough that I'm reminded of BTS but not too much that makes it feel weird or uncanny.

They changed some things but not too much so far. I think the way the BTUniverse was presented made it much easier to adapt it into a series. But also made it so some characters are just too devoid of their respective members personality. Such as Dogeon. He doesn't feel like Namjoon to me and his actor doesnt resemble him at all I feel like the other actors even just slightly resemble the members but not him and I really don't like it. But What we know of all their characters is only their adult selves after what happens in high school tho so I forgive it but he's the only one I had trouble really vibing with bc of that.

I don't know if theyre gonna include the supernatural elements into the show it seems like it might be a crime drama murder mystery where they deal with extenuating circumstances of their daily lives while investigating the past and how they may be connected with each other. Their was a lot more emphasis placed on yoongi mothers death and what may have lead to it than in the original BTU.

I like the direction but I would have loved the supernatural elements more than just another murder mystery HS drama.

Jins character (hwan) really pissed me off at first but it was intentional ofc. The actor does a good job. His character is quiet and contemplative but cute when he wants to be. Loved the moments between his character and Namjoons (Dogeon) I'ma namjonist at heart and BTU was giving namjin hard ASF.

The actor for hobis character (hosu) is a master at emulating his mannerisms and even the inflection in his voice and his dialect. It was amazing how I immediately knew who he was while I kinda struggled for the other characters until I realized they still had the same last names as the BTS members 💀. Hes cute and acts as a mediator for the group like jhope sometimes does irl. The actor does a good job of balancing hobis sunny personality and his quiet suffering with his trauma and disorder. I think his narcolepsy might still be munchausen's disorder like in the og.

The actor for taehyungs character (jooan) really matched his carefree and playful nature of both his character and taehyung. His smile and facial expressions really remind me of taehyung. He reminds me of how tae portrayed his character in hwarang. They took away his sister so idk if tae(jooan) killing his dad is gonna be something that happens since his sister's abuse was the motivator for it. Again I think it's bc they may have taken away the supernatural time travel elements.

I was worried about yoongis character (cein). I was really hoping they didn't portray him as one dimensional. Just angsty sleepy and quiet. The same way some army's portray yoongi in fanfics sometimes. But I like that they included how cute loud and mischievous he can be with bursts of energy. How reliable and loyal he is. How he cares for ppl with actions instead of words. I think Cein's personality resembled yoongis the most out of any other character and their respective member. The one thing I ABSOLUTELY hated was the implication that yoongi or his character would be uncomfortable with queerness even as a joke. Mr tongue technology himself?? I don't think so. They can miss me with that bullshit.

Haru being a unisex name just like Jimin is so cute. I like Jimins character his actor is really good and nailing the more serious scenes. His story along with yoongis(Cein) was the most compelling to me so far. I like how his trauma is portrayed and even the stigma around it. I like how they put him in charge of the decorations and cake for Cein's birthday like Jimin used to do irl before the company sorta took that over. I don't remember Jimin(haru) having an older brother but fuck him and his mom and dad.

Like I said before Joons character (Dogeon) bothered me the most. He's poor and sad and that's really all there is to him rn and it kinda sucks. The actor doesn't remind me of namjoon at all. His performance is good but the writing for the character is just a bit weak. They also make him more law abiding than he was in the BTU. He acts as a voice of reason to tehyungs (jooan) mischief but I don't really remember him being like that. But again the BTU didn't explore their highschool days THAT much.

Jungkook character (jeha) is adorable. the actor is a minor so I hope ppl take that into account when talking about him and his character. His home life isn't as bad as it was portrayed in the BTU but I think the abuse he faces will obviously escalate. I like the dimension they added to his character. I'm ready to see where this goes for him.

I screamed when I saw Jung sungil as jins(hwan) dad. Very good choice. I loved him in the glory but I'm so prepared to see him as a villain. Also the actors from beyond evil playing jungkooks(jeha) older brother.

Very interested to see where this trail goes with yoongis(Cein's) mom. If Hwans dad did actually SA her and what lead to her death. I was surprised they included that detail. I also have a feeling that Hwan's dads weied issue with Hwan having friends may have something to do with Cein's mom.

There also seems to be a culminating revelation of how the boys were involved in Cein's mom death. They kept showing flashbacks of each boy when some building exploded. I thought it was yoongis suicide in BTU but then they showed both where Cein was during the explosion so it was some other fire and not the fire that namjoon dies in (didn't relaize how many fire related deaths was in the BTU) bc I believe that takes place later when they're older and if they changed that fire to fit the lack of super natural elements then it still wouldn't fit bc jooan doesn't know who Cein is at the time of the explosion. So it must be the fire yoongis mom dies in if not then idk.

Honestly just really looking forward to seeing where this all leads especially if they've excluded the time traveling.

The show also gave me this weird sense of sad nostalgia for hyyh Bangtan. I cried a little seeing them interacted with such simplicity especially Cein's bday scenes bc I was just heavily reminded of BTS and really miss them.

[bakedpieceofchicken]

first off: ur an intellectual and ur right secondly: do you ever think about how by the end of the manga all significant flaws in hero society are either gonna be brushed over or pasted over with a quick doesnt-really-fix-anything fix and get emo? like i will bet half of the flaws are gonna be ignored cause class 1-a is full of wonderful people and if theyre the heros then the flaws dont matter but really realistically that just means 50 years down the line this is all gonna happen again

o//w//o

um WOW thanks for the validation oiefjapsewokdapweofwaefa okay buckle up because i LOVE going off tangents 

another read more because im a disorganized mess. save yourselves.

Sooooo, I’m more comfortable with analyzing with material already given rather than trying to predict/write stuff myself. Like I’m not Horikoshi and I don’t know what goes through Horikoshi’s mind, I mean when I was reading the sports festival arc, I would have NEVER been able to guess that one day he’d be hinting at a redemption arc for Endeavor (it came slamming straight out of nowhere for me at least).

So, I do think about how the manga is going to end a lot of times and the one thing I’m pretty confident in is the destruction of One for All. That’s it. If Izuku somehow keeps One for All by the end of the manga, then he’s going to be adamant about not passing it down. I don’t know why, but something about One for All doesn’t seem right to me… 

Cough cough okay getting back on topic (oops) I think Horikoshi will at least address the flaws in hero society. My prediction (which doesnt really matter I mean come on im not the man himself so its all speculation at this point) is that either hero ranking system will be destroyed and the job will be more exclusive and less “glorified”. It’s just another standard job–being a hero won’t be synonymous with being a celebrity anymore like how it’s been presented in present BnHA society. The other prediction is that hero society is killed off entirely and being a hero is no longer a profession and instead it’s going to be merged with the police profession. 

So let’s say that hero society stays exactly the same.

I know there are so many in-the-future fanfics which don’t really like address the major flaws in hero society since they want to focus on characters, but I think I’d eat my left shoe if Horikoshi did the same. Focusing on the characters is great and all, but I’m really expecting him to focus on the story as well. 

small tangent but i really like the future fic where bakugou switches bodies with his future self who became a ua teacher. its such a contrast to how hes currently presented in the series and i feel like it really shows the maturity bakugou must have went through in the years following graduation in ua. but anyways…

Honestly, it’s hard to imagine any of the class 1-A kids becoming disillusioned like the some of the heroes we see in the Billboard Chart. A good number of them seem cynical, but it’s not like all of them are cynical. Fatgum’s in the audience and we know he’s still kicking. Plus, the top ten heroes + mount lady seem energetic enough. But just because we have these fun characters who are still true to themselves to a degree, it doesn’t really excuse the society around them and the heroes who do feel affected. Also, even though some of them seem fine, it’s kinda underlying that it’s… not really fine. It’s possible that at the end of BnHA that hero society will stay the same but like also i feel horikoshi is trying to send some kind of message through bnha. i know not every piece of work needs to have a message but i think horikoshi wants to make some kind of point and i really want to see it addressed by the end and i really doubt that hero society will have 0 progression by the end since horikoshi wants. how will it change though? hell if i know lmao

i dont think the ending of BnHA is going to go for the whole “this entire thing will be repeated in 50 years and nothing will have changed”. theres such a strong emphasis on izuku being the one who will change everything and although i typically like twilight zone types of endings, there’s been no indication bnha is heading down that route and i think things WILL get resolved at the end one way or another. 

yeah,… i dont know where i was going with this ask. pls dont see me as some kind of god, i just like speculation ok //sweats//

[madeulookbylex]

10 Marketing Books You Should Read In 2017

Image: Shutterstock / Rawpixel.com

Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading.

Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders read because its the most efficient way to gain the condensed information, guidance, and insights they need to excel at their jobs. Who wants to reinvent the wheel when others have provided the blueprint? This is especially valuable in the marketing world, where the challenges facing chief marketing officers and other marketers are changing daily.

If youre ready to take your marketing game to the next level, heres a rundown of 10 of the best new marketing books to dive into this year:

1. “They Ask You Answer” by Marcus Sheridan

Marcus Sheridan is a legend in the digital marketing world after he used content marketing to lift his failing pool company from the brink of bankruptcy to become one of the largest in the country. Sheridans strategy is based on two fundamental assumptions: your customers are smart readers who want you to educate them and your best resource for doing so (the internet) is free.

“They Ask You Answer” shows you how to become the authority theyre looking for and gain their trust, you need to think hard about who your customers are and what they want. What are they confused about? Afraid of? Longing for? What are their pain points and their dream scenarios?

Answer those questions with your content, and youll have a whole new cadre of brand ambassadors to do your advertising for you.

2. “Non-Obvious 2017” by Rohit Bhargava

Georgetown Professor and founder of the Influential Marketing Group, Rohit Bhargava is a self-professed non-obvious trend curator. His series has been tracking trends since 2011 in the areas of culture and consumer behavior, marketing and social media, media and education, technology and design, and economics and entrepreneurshipall of which digital marketers should be following.

“Non-Obvious 2017” identifies five brand new trendsincluding fierce femininity, passive loyalty, and moonshot entrepreneurship, and reviews over 60 trends from earlier editions, providing longevity predictions for each. Bhargava also teaches his readers the skills necessary to do what he doescut through the noise and identify the emerging trends and patterns others miss.

If you want your marketing to resonate (and who doesnt?), this is the book for you.

3. “SEO for Growth” by John Jantsch and Phil Singleton

Since Google is a crucial source of web traffic and lead generation, companies cant help but question how strong their search engine visibility really is. If you dont have a handle on the basics by now, or havent kept up with the many Google algorithm changes affecting your website, its time to get caught up.

John Jantsch and Phil Singleton put their years of experience and research to work for you, showing you how to leverage the new rules of search engine optimization to maximize your websites organic ranking potential.

From high-level strategy to tactics you can immediately implement, “SEO for Growth” is a must-read for marketers and entrepreneurs.

4. “Hug Your Haters” by Jay Baer

For Jay Baer, a complaining customer is not a companys problem, its one of their best assets.

Most unsatisfied customers wont ever tell you where you went wrong, leaving you guessing how to do better. But a complaining customer actually gives you a major opportunity for growth and corrective action. Far too many business care too little about retention, placing much emphasis on outbound marketing and the attraction of new customers, with comparatively little attention paid to the customers theyve already paid to get, writes Baer.

“Hug Your Haters” outlines the two types of haters any business is likely to come across, identifies what they want and tells you how to give it to them. And its full of concreteand hilariouscase studies so you can see their responses in action.

Follow their lead and youll be turning haters into brand advocates before your very eyes.

5. “Pre-Suasion” by Robert Cialdini Ph.D.

To truly persuade someone, according to Robert Cialdini, you need to do more than change their mind; you need to change their state of mind. In “Pre-Suasion”, the long-awaited sequel to his New York Times bestseller, “Influence,” Cialdini directs our attention to the time immediately preceding the message, or what he calls the privileged moment for change. It is at this crucial juncture when you can prime your target to be more receptive to your words. Get them in the right mindset, he argues, and they will be much more likely to agree with you. The book outlines tips and technique that you can use in a variety of contexts to convince people of your message, even before you say a word.

6. “Get Scrappy” by Nick Westergaard

Afraid you cant compete because youre a mom and pop shop in a big block store environment? Then youll take solace fromand find a useful roadmap inNick Westergaards “Get Scrappy”. Host of the popular On Brand podcast, Westergaards simple message is exactly what you want to hear: you can punch above your weight. More than just a collection of tips, he provides an entire system for scrappy marketing, starting with the steps you cant miss, how to do more with less, and concluding with simplifying your methods for the long haul. Its a practical guide to helping you achieve big results on a small budget.

7. “What Customers Crave” by Nicholas Webb

Nicholas Webb wants you to rethink customer service and your targeting mechanisms. Forget age, geographic location, or race, Webb argues. Its much more important to know what your customers love and what they hate. What customers truly crave are amazing experiences and you can only give them that if you know their likes and dislikes. For Webb, customer service is not a technical process; its a design process, and it demands innovation. He walks you through how to identify different customer types, so you can figure out how to create superior experiences across all of the different customer touch points. “What Customers Crave” will change the way you think about customer service and how to boost those conversion rates.

8. “Invisible Influence” by Jonah Berger

People assume they have much greater control over their decision making than they actually do. But as Wharton School Marketing Professor Jonah Berger demonstrates in “Invisible Influence”, the reality is that we are all subject to the power of social influence. Berger uncovers the forces that subtly shape our behavior and shows how, contrary to common belief, this is often a positive thing. As an example, Berger sites the social facilitation phenomenon, in which doing an activity with someone else (say running) helps us do it better (faster). And for those cases in which social influence is a hindrance to good decision making, such as in the case of group think, Berger provides practical tips for overcoming it. We may all be subject to invisible influences on our behavior, but just knowing what those are can put some of the power back in our hands.

9. “Hacking Marketing” by Scott Brinker

According to Scott Brinker, marketing systems are lagging behind the rapidly changing environment in which theyre operating. He identifies five digital dynamics (speed, adaptability, adjacency, scale, and precision) that have transformed the work of marketing, and proposes a relatively simple way of bringing order to the chaos. As marketing becomes more digital and marketers are increasingly reliant on software to do their jobs, the art of managing marketing increasingly resembles the art of managing software. Therefore, marketing managers should adopt the successful frameworks and processes software managers have already developed. “Hacking Marketing” provides a hands-on (and non-technical) guide to creating your own agile marketing processes and serves as a much-needed reminder that when our environment and tools have changed, our work processes should as well.

10. “Digital Sense” by Travis Wright and Chris Snook

Travis Wright and Chris Snook recognize that marketing today is all about customer service. And like Jay Baer, they see it as an age of opportunity. They have devised a whole new marketing system based on two frameworksThe Experience Marketing Framework and the Social Business Strategy Frameworkto help you understand and surpass customers expectations at every stage of the buyers journey and get all of your employees on board. Their learn, plan, do approach allows you to reach customers while also allowing for discover, design, deploy innovation to improve everyday operations. “Digital Sense” is full of data, exercises, and specialized knowledge to help you understand their approach and customize it to suit your needs.

These must-reads are fresh takes on our rapidly evolving field, chock full of guiding frameworks, helpful tactics, and actionable tips. Its a fair amount of homework, but it does promise a major return on the investment.

    Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

Read more: http://ift.tt/2lvFI3s

from Barrie Evans Marketing http://ift.tt/2p8ijIu via Become an online business entrepreneur

[viralhottopics]

10 marketing books you should read in 2017

Image: Shutterstock / Rawpixel.com

Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading.

Reading a lot wont necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders read because its the most efficient way to gain the condensed information, guidance, and insights they need to excel at their jobs. Who wants to reinvent the wheel when others have provided the blueprint? This is especially valuable in the marketing world, where the challenges facing chief marketing officers and other marketers are changing daily.

If youre ready to take your marketing game to the next level, heres a rundown of 10 of the best new marketing books to dive into this year:

1. “They Ask You Answer” by Marcus Sheridan

Marcus Sheridan is a legend in the digital marketing world after he used content marketing to lift his failing pool company from the brink of bankruptcy to become one of the largest in the country. Sheridans strategy is based on two fundamental assumptions: your customers are smart readers who want you to educate them and your best resource for doing so (the internet) is free.

“They Ask You Answer” shows you how to become the authority theyre looking for and gain their trust, you need to think hard about who your customers are and what they want. What are they confused about? Afraid of? Longing for? What are their pain points and their dream scenarios?

Answer those questions with your content, and youll have a whole new cadre of brand ambassadors to do your advertising for you.

2. “Non-Obvious 2017” by Rohit Bhargava

Georgetown Professor and founder of the Influential Marketing Group, Rohit Bhargava is a self-professed non-obvious trend curator. His series has been tracking trends since 2011 in the areas of culture and consumer behavior, marketing and social media, media and education, technology and design, and economics and entrepreneurshipall of which digital marketers should be following.

“Non-Obvious 2017” identifies five brand new trendsincluding fierce femininity, passive loyalty, and moonshot entrepreneurship, and reviews over 60 trends from earlier editions, providing longevity predictions for each. Bhargava also teaches his readers the skills necessary to do what he doescut through the noise and identify the emerging trends and patterns others miss.

If you want your marketing to resonate (and who doesnt?), this is the book for you.

3. “SEO for Growth” by John Jantsch and Phil Singleton

Since Google is a crucial source of web traffic and lead generation, companies cant help but question how strong their search engine visibility really is. If you dont have a handle on the basics by now, or havent kept up with the many Google algorithm changes affecting your website, its time to get caught up.

John Jantsch and Phil Singleton put their years of experience and research to work for you, showing you how to leverage the new rules of search engine optimization to maximize your websites organic ranking potential.

From high-level strategy to tactics you can immediately implement, “SEO for Growth” is a must-read for marketers and entrepreneurs.

4. “Hug Your Haters” by Jay Baer

For Jay Baer, a complaining customer is not a companys problem, its one of their best assets.

Most unsatisfied customers wont ever tell you where you went wrong, leaving you guessing how to do better. But a complaining customer actually gives you a major opportunity for growth and corrective action. Far too many business care too little about retention, placing much emphasis on outbound marketing and the attraction of new customers, with comparatively little attention paid to the customers theyve already paid to get, writes Baer.

“Hug Your Haters” outlines the two types of haters any business is likely to come across, identifies what they want and tells you how to give it to them. And its full of concreteand hilariouscase studies so you can see their responses in action.

Follow their lead and youll be turning haters into brand advocates before your very eyes.

5. “Pre-Suasion” by Robert Cialdini Ph.D.

To truly persuade someone, according to Robert Cialdini, you need to do more than change their mind; you need to change their state of mind. In “Pre-Suasion”, the long-awaited sequel to his New York Times bestseller, “Influence,” Cialdini directs our attention to the time immediately preceding the message, or what he calls the privileged moment for change. It is at this crucial juncture when you can prime your target to be more receptive to your words. Get them in the right mindset, he argues, and they will be much more likely to agree with you. The book outlines tips and technique that you can use in a variety of contexts to convince people of your message, even before you say a word.

6. “Get Scrappy” by Nick Westergaard

Afraid you cant compete because youre a mom and pop shop in a big block store environment? Then youll take solace fromand find a useful roadmap inNick Westergaards “Get Scrappy”. Host of the popular On Brand podcast, Westergaards simple message is exactly what you want to hear: you can punch above your weight. More than just a collection of tips, he provides an entire system for scrappy marketing, starting with the steps you cant miss, how to do more with less, and concluding with simplifying your methods for the long haul. Its a practical guide to helping you achieve big results on a small budget.

7. “What Customers Crave” by Nicholas Webb

Nicholas Webb wants you to rethink customer service and your targeting mechanisms. Forget age, geographic location, or race, Webb argues. Its much more important to know what your customers love and what they hate. What customers truly crave are amazing experiences and you can only give them that if you know their likes and dislikes. For Webb, customer service is not a technical process; its a design process, and it demands innovation. He walks you through how to identify different customer types, so you can figure out how to create superior experiences across all of the different customer touch points. “What Customers Crave” will change the way you think about customer service and how to boost those conversion rates.

8. “Invisible Influence” by Jonah Berger

People assume they have much greater control over their decision making than they actually do. But as Wharton School Marketing Professor Jonah Berger demonstrates in “Invisible Influence”, the reality is that we are all subject to the power of social influence. Berger uncovers the forces that subtly shape our behavior and shows how, contrary to common belief, this is often a positive thing. As an example, Berger sites the social facilitation phenomenon, in which doing an activity with someone else (say running) helps us do it better (faster). And for those cases in which social influence is a hindrance to good decision making, such as in the case of group think, Berger provides practical tips for overcoming it. We may all be subject to invisible influences on our behavior, but just knowing what those are can put some of the power back in our hands.

9. “Hacking Marketing” by Scott Brinker

According to Scott Brinker, marketing systems are lagging behind the rapidly changing environment in which theyre operating. He identifies five digital dynamics (speed, adaptability, adjacency, scale, and precision) that have transformed the work of marketing, and proposes a relatively simple way of bringing order to the chaos. As marketing becomes more digital and marketers are increasingly reliant on software to do their jobs, the art of managing marketing increasingly resembles the art of managing software. Therefore, marketing managers should adopt the successful frameworks and processes software managers have already developed. “Hacking Marketing” provides a hands-on (and non-technical) guide to creating your own agile marketing processes and serves as a much-needed reminder that when our environment and tools have changed, our work processes should as well.

10. “Digital Sense” by Travis Wright and Chris Snook

Travis Wright and Chris Snook recognize that marketing today is all about customer service. And like Jay Baer, they see it as an age of opportunity. They have devised a whole new marketing system based on two frameworksThe Experience Marketing Framework and the Social Business Strategy Frameworkto help you understand and surpass customers expectations at every stage of the buyers journey and get all of your employees on board. Their learn, plan, do approach allows you to reach customers while also allowing for discover, design, deploy innovation to improve everyday operations. “Digital Sense” is full of data, exercises, and specialized knowledge to help you understand their approach and customize it to suit your needs.

These must-reads are fresh takes on our rapidly evolving field, chock full of guiding frameworks, helpful tactics, and actionable tips. Its a fair amount of homework, but it does promise a major return on the investment.

Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

Read more: http://ift.tt/2lvFI3s

from 10 marketing books you should read in 2017

[gaiaxygang]

i have many complaints about double savage's writing (its just not a well written show. you cannot debate this) but one of the main ones i (watched it for perth) have is just... the writing of win's character. 3am ramble incoming

i found win very interesting as i watched the show ☝️ hes the youngest in the family, the favoured son and the family's "only hope", according to the dad. according to win in his villain monologue this placed a lot of pressure on him and he is deeply unhappy and ends up pushing the blame onto korn despite loving him in the past

the problem being.... the series does not do a good job at showing this! instead they present win as a loving sibling who wants to follow his beloved older brother. he is the favoured son and his siblings are unwanted (one being a woman and the other being a jinx) but this doesn't stop him from loving them. up until, of course, the whole rung plot happens

i... do not like the emphasis on the romance aspect. for a series that seems to want to focus on family conflicts and generational trauma the romance plays too big of a role here. lets be real win isnt (Shouldnt Be) angry about rung choosing korn or anything like that, not when korn has told him that he wouldve done the same thing to him as he did to rung if he were in that truck instead. korn doesnt mean it but win takes it to heart and its. its really Something.

☝️ i do NOT feel like going into the 38743873 writing problems double savage has (i do not know how much input screenwriter new siwaj has here but i like to blame him whenever something goes wrong and he's on the creative team) so ill just talk about why i feel like his character was wasted

ultimately double savage is about two brothers who grew up in the same household but were treated differently and thus lead different lives. we see win become more like their father throughout the series despite starting out as a very normal and loving person. he does eventually reveal how much pressure he was under but this comes way too late (in many ways)

and i think this was a missed opportunity to explore this side of growing up in a dysfunctional household. how it impacts every member of the family in unique ways. and thats really why win is such a fascinating character to me!!!

his love for korn that turns sour over time. how he feels like korn has stolen everything, everyone from him (whether this is true is debatable. he sure believes it though). and how he was shaped by the way he was raised. its a shame double savage has some really, really weak writing 💥 an incredibly strong cast and good premise all for nothing