#search engine promotion software

[galaxywebtech]

The Best Website design company in Noida-Galaxy Web Tech

Elevating Businesses through Creative Web Design: Galaxy Web Tech -The Best Website Design Company in Noida Service like web development, website promotion, SEO & SMO, For more information, visit our website at www.galaxywebtech.com

[prashantrathour]

Top Web Application Development and Website Development Services Noida - Prashant digital company

A Prashant digital company is a leading technology company that specializes in app development and website development services in Noida. With years of experience and expertise in the field, the company has helped numerous businesses in Noida and beyond to build their digital presence and establish a strong online identity.

App Development

Mobile apps have become an essential tool for businesses looking to engage with their customers, increase their revenue, and streamline their operations. Prashant digital company

has a team of experienced app developers who specialize in developing custom mobile apps for Android and iOS platforms. The company uses the latest technologies and app development frameworks to build high-quality, responsive, and user-friendly mobile apps that meet the unique needs of its clients.

From concept and design to development and deployment, Prashant digital company works closely with its clients to ensure that their mobile app meets their specific requirements and exceeds their expectations. The company also provides ongoing support and maintenance services to ensure that the app remains up-to-date and performs at its best.

Website Development

In today's digital age, a website is a critical component of any business's online presence. A well-designed and optimized website can help businesses attract more customers, increase their online visibility, and grow their brand.

Prashant digital company specializes in website development services that help businesses build high-quality, responsive, and SEO-friendly websites. The company uses the latest technologies and development frameworks to create custom websites that meet the unique needs of its clients.

From responsive design to e-commerce integration and CMS development, Prashant digital company offers a range of website development services that help businesses establish a strong online presence. The company's team of experienced developers works closely with its clients to ensure that their website meets their specific requirements and exceeds their expectations.

Prashant digital company is a trusted technology partner for businesses looking to build their digital presence through app development and website development services in Noida. The company's team of experienced developers uses the latest technologies and development frameworks to create custom mobile apps and websites that meet the unique needs of its clients. Whether you're looking to engage with your customers through a mobile app or establish a strong online presence through a website, Galaxy Web Tech has the expertise and experience to help you achieve your goals. For more information, visit us at the website:

[a-shade-of-blue]

Masterlist of Fundraisers from the Palestinians who directly contacted me. (19-21 August)

21 August

Mohammed El Shaer (@m-elshaer038): Muhammed is a 23 year old software engineer student who did not manage to complete his degree because of the genocide. HIs family house has been destroyed. He and his family (his mother, sister, brother and sister-in-law) are trying to evacuate to Egypt. (https://gofund.me/f93c78cb) (#88 on the verified fundraiser list by el-shab-hussein and nabulsi)

Leila Zaqout (Layla) (@joyfulpeacepolice): Layla is from a family of 8. She is a finally year pharmacy student who cannot graduate because of the war. Her neighbouhood has been destroyed and she was slightly injured in a bombing. She has recently contacted hepatitis A.Layla’s grandfather is an open-heart surgery patient. They are trying to evacuate out of Gaza. (https://gofund.me/e52f6176) (vetted by association, see post here. This campaign has been vouched for by @/ahmed79ss, whose campaign has been shared by 90-ghost (see here and here)) (VERY LOW FUNDS!!!! ONLY $220 USD raised of $155,000 target!)

Mahmoud Al-Sharif (@mahmoud-sharif, @mahmoud-sharif2): Mahmoud had lost his fingers and an eye due to Israel’s previous war on Gaza. He and his wife Soha have 3 children: Retal (12), Joud (11) and Nageh (8). They are trying to evacuate to Egypt.  (https://gofund.me/9c6c3ac9) (vetted by 90-ghost), 

Hazem Shawish (@hazemsuhail, @nisreensuhail, @kenzish): Hazem and Nisreen are from a family of 8. Their father had passed away due to hunger and inadequte healthcare. Their brother Samer has bipolar disorder, which has exacerbated due to the lack of essential medications. They are trying to evacuate to Egypt. (https://gofund.me/917ecb89) (Vetted by association. Nisreen is the sister in law of @samarsh97(shared by 90-ghost). See proof here. Also @nisreensuhail's Instagram (princess__.nisreen) goes all the way back to 2015. They also have a clean search result, see post here.)

Aya (@family-aya): Aya and her husband has 3 children. One of her child and her husband were injured, and several family members were martyred. Her father is a cancer patient, and her elderly mother is elderly has special needs. They are trying to raise funds for daily necessities including food. (https://gofund.me/2946907d) (shared by bilal-salah0. (Bilal-salah0's campaign is listed as #132 on the verified fundraiser spreadsheet vetted by el-shab-hussein and nabulsi. His campaign has reached its goal and he is trying to support other campaigns now, and has said that he would ensure the legitimacy of the campaigns he promote, see post here.))

20 August

Dina Mahammed(@dinamahammed99) Dina is 25 years old. She has a 3-year-old daughter and a 3-month-old son whom she gave birth to under the bombing. They are trying to evacuate out of Gaza. (https://gofund.me/1bff15a6) (Dina is @/mahmoud1995's sister, see post here and here. @/mahmoud1995's campaign has been shared by 90-ghost) 

Hamdi Al-Shaltawi (@hamdishiltawi): Hamdi is an economic student on his second year of study and he used to run a job. But now he and his family have been displaced. He is trying to evacuate himself and his family (his parents, two brothers and three sisters) out of Gaza. (https://gofund.me/ac7c2fa3) (#285 on the verified fundraiser list created by el-shab-hussein and nabulsi) 

Dina Abu Zour (@dinafamily): Dina is a mother of three children and currently pregnant. She is suffering from pregnancy-related proteinuria. One of her children has hepatitis, and her 13-year-old son has psychological issues after being detained by the military. Her husband also suffers from injuries after being captured by the military. (https://gofund.me/b06d2ec5) (#10 on the Bees and Watermelons verified fundraiser list.)

Ghada Ayyad (@ghadak24): Ghada is a 21-year-old palestinian woman. Her father is a healthcare worker and her mother a teacher. She is from a family of 8 including 3 children under 16 years old. They are trying to evacuate to Egypt. (https://gofund.me/51547832) (promoted and verified by Banyule Palestine Action Group, an Instagram based group that verifies campaigns "by comparing them with IG profiles and supplied photos and by having conversations with beneficiaries and their supporters." I have also seen other vetted campaigns promoted by this group (e.g. @/shymaafamily's campaign, which is #141 on their vetted fundraiser list by el-shab-hussein and nabulsi, has also been promoted by this group), so I do trust this group. Ghada's campaign has also been promoted by Youth For Falesteen. Moreover, here is Ghada's Instagram: ghada_family24. She has had her instagram since at least 2021 (she has been tagged in a post from 2021)) (22 Aug: LOW FUNDS! Currently €1,915 raised of €60,000 target!!)

19 August

Hassan Madi (@hassanmadi): Hassan got married 4 days before this current genocide. But now his home is destroyed, he has lost his job and they are now living in a tent. (https://gofund.me/6f65d728) (Vetted by association. Hassan is a nephew of @aya2mohammed, who has been vetted (#166 on the verified fundraiser list vetted by el-shab-husssein and nabulsi). See post here for proof. ) (22 Aug: LOW FUNDS! Only €100 raised of €50,000 goal)

Nour Al-Habil & Ayman Al-Habil (@nour20habil):  Nour is Ayman’s daughter and she has 9 siblings. Their house has been destroyed. Ayman’s 5-year-old son, Ahmed, has hepatitis, and his 3-year-old child has osteoporosis. (https://gofund.me/7adef23f) (Vetted and promoted by gaza-evacuation-funds! Shared by 90-ghost. Also vetted by association. Nour is also a niece of @aya2mohammed (#166 on the verified fundraiser list vetted by el-shab-husssein and nabulsi). See post here for proof.) (22 Aug: LOW FUNDS! Only kr7,795 NOK raised of kr700,000 goal!)

Lubna Al-Sir & Ahmed Hassan Al-Sir (@ahmadelser, @lobnaelser): Lubna and Ahmed have 3 children: Mohamed (9), Hassan (7), and Yazan(2). Their house has been destroyed and they are now displaced and living in tents. They are trying to evacuate out of Gaza. (https://gofund.me/aa7b3ff2) (shared by 90-ghost) (22 Aug: LOW FUNDS!!! Only €1397 raised of €50,000 target.) 

Mohammed Shamia (@mo-shamia): Mohammed is fourth year student of laboratory medicine. His uni in Gaza has been destroyed and he is trying to finish his education in Egypt. He is trying to evacuate 10 family members (his parents, grandparents, his brother, his sister as well as her husband and her three children). (https://gofund.me/303c68db) (#7 on the verified fundraiser list vetted by el-shab-hussein and nabulsi.)

Amjad Sido (@amjadsido99, @amjadsido): Amjad has 2 children (Mosbah (6) and Abdul Rahman (3)). He is also living with his mother and 5 brothers. The occupation has destroyed their house and killed his father and two of his brothers. They are trying to evacuate out of Gaza. (https://gofund.me/0729ac5b) (#126 on the verified fundraiser list vetted by el-shab-hussein and nabulsi) 

Walid Al-Qatrawi (@waledps): Walid is an engineer from Gaza. He has 3 children: Adam, Hla, and Nay. They are trying to evacuate out of Gaza. (shared by 90-ghost) (https://buymeacoffee.com/waledps) (https://www.paypal.com/paypalme/GoFundWaledPs)

Click here for my Masterlist for fundraisers from 13 July - 25 July.

Click here for my Masterlist for fundraisers from 26 July -29 July.

Click here for my Masterlist for fundraisers from 30 July - 1 August.

Click here for my Masterlist for fundraisers from 2 August - 5 August.

Click here for my Masterlist for fundraisers from 6 August - 10 August.

Click here for my Masterlist for fundraisers from 11 August - 14 August.

Click here for my Masterlist for fundraisers from 15 August - 18 August.

How does vetting and verification work? See post here. (also read comments regarding 90-ghost and why we trust the campaigns he has shared)

See post here for other verified ways to send aid to Gaza.

Don't forget your Daily Clicks on Arab.org, it's free!!! and Every click made is registered in their system and generates donation from sponsors/advertisers.)

[mariacallous]

At a press conference in the Oval Office this week, Elon Musk promised the actions of his so-called Department of Government Efficiency (DOGE) project would be “maximally transparent,” thanks to information posted to its website.

At the time of his comment, the DOGE website was empty. However, when the site finally came online Thursday morning, it turned out to be little more than a glorified feed of posts from the official DOGE account on Musk’s own X platform, raising new questions about Musk’s conflicts of interest in running DOGE.

DOGE.gov claims to be an “official website of the United States government,” but rather than giving detailed breakdowns of the cost savings and efficiencies Musk claims his project is making, the homepage of the site just replicated posts from the DOGE account on X.

A WIRED review of the page’s source code shows that the promotion of Musk’s own platform went deeper than replicating the posts on the homepage. The source code shows that the site’s canonical tags direct search engines to x.com rather than DOGE.gov.

A canonical tag is a snippet of code that tells search engines what the authoritative version of a website is. It is typically used by sites with multiple pages as a search engine optimization tactic, to avoid their search ranking being diluted.

In DOGE’s case, however, the code is informing search engines that when people search for content found on DOGE.gov, they should not show those pages in search results, but should instead display the posts on X.

“It is promoting the X account as the main source, with the website secondary,” Declan Chidlow, a web developer, tells WIRED. “This isn't usually how things are handled, and it indicates that the X account is taking priority over the actual website itself.”

All the other US government websites WIRED checked used their own homepage in their canonical tags, including the official White House website. Additionally, when sharing the DOGE website on mobile devices, the source code creates a link to the DOGE X account rather than the website itself.

“It seems that the DOGE website is secondary, and they are prodding people in the direction of the X account everywhere they can,” Chidlow adds.

Alongside the homepage feed of X posts, a section of Doge.gov labeled “Savings” now appears. So far the page is empty except for a single line that reads: “Receipts coming soon, no later than Valentine's day,” followed by a heart emoji.

A section entitled “Workforce” features some bar charts showing how many people work in each government agency, with the information coming from data gathered by the Office of Personnel Management in March 2024.

A disclaimer at the bottom of the page reads: “This is DOGE's effort to create a comprehensive, government-wide org chart. This is an enormous effort, and there are likely some errors or omissions. We will continue to strive for maximum accuracy over time.”

Another section, entitled “Regulations,” features what DOGE calls the “Unconstitutionality Index,” which it describes as “the number of agency rules created by unelected bureaucrats for each law passed by Congress in 2024.”

The charts in this section are also based on data previously collected by US government agencies. Doge.gov also links to a Forbes article from last month that was written by Clyde Wayne Crews, a member of the Heartland Institute, a conservative think tank that pushed climate change disinformation and questioned the links between tobacco and lung cancer. It is also a major advocate for privatizing government departments.

The site also features a “Join” page which allows prospective DOGE employees to apply for roles including “software engineers, InfoSec engineers, and other technology professionals.” As well as requesting a Github account and résumé, the form asks visitors to “provide 2-3 bullet points showcasing exceptional ability.”

The website does not list a developer, but on Wednesday, web application security expert Sam Curry outlined in a thread on X how he was able to identify the developer of the site as DOGE employee Kyle Shutt.

Curry claims he was able to link a Cloudflare account ID found in the site’s source code to Shutt, who used the same account when developing Musk’s America PAC website.

On Thursday, Drop Site News reported, citing sources within FEMA, that Shutt had gained access to the agency’s proprietary software controlling payments. Earlier this week, Business Insider reported that Shutt, who recently worked at an AI interviewing software company, was listed as one of 30 people working for DOGE.

Neither Shutt, DOGE, nor the White House responded to requests for comment.

[gisellemascorro]

Blog Post #3

How does technological redlining impact marginalized groups regarding access to accurate and reliable information online? Technological redlining is defined as “Algorithms in the age of neoliberalism and the ways those digital decisions reinforce oppressive social relationships and enact new modes of racial profiling.” Redlining typically refers to certain groups of people being turned down and discriminated against when it comes to housing, but technological redlining refers to the same groups of people being discriminated against online. This excludes them from gaining access to accurate and objective information leading to misinformation and unreliable information due to the biased algorithms. “While Googling things on the Internet that might be interesting to t my stepdaughter and nieces, I was overtaken by the results. My search on the keywords “black girls” yielded HotBlackPussy.com as the first hit.” Google is one of if not the most used search engines and while searching about a certain marginalized group of people the results came to show that the information being put out as most relevant, useful, and first is perpetuating these hurtful stereotypes on certain groups of people. So technological redlining is not only disconnecting people from accurate information but it is also pushing out these stereotypical views on groups of people.

How does the New Jim Code continue with racial inequalities through biased algorithms? The New Jim Code is defined as “The employment of new technologies that reflect and reproduce existing inequities but that are promoted and perceived as more objective or progressive than the discriminatory systems of a previous era.” There are inequalities that are still here today but they are being presented in new ways meaning that it may seem like things are progressing and getting better but they are showing up differently in the present day and that is through technology. Jim Code is a take on modern Jim Crow Laws where segregation was institutionalized, Jim Code is present through bias integrated in softwares and algorithms. For example, darker skin have a higher error rate when dealing with facial recognition softwares. “For instance, in a recent audit of California’s gang database, not only do Blacks and Latinxs constitute 87 percent of those listed, but many of the names turned out to be babies under the age of 1, some of whom were supposedly “self-described gang members”.” Here there’s an error in this system since you can’t obviously join a gang at a couple months of age but it is these fixed algorithms that target certain groups and continue to fit them into these stereotypes.

How is the new digital divide continuing to impact communities? Digital Divide once was whether you had access to a computer or not, but now the divide is much more referring to the barrier marginalized groups, mainly black communities, face limiting digital resources and this hinders their full access to the digital world. It is much more than physical access to the internet but now it is about the ability to use it correctly. Digital literacy and using information to your advantage, correctly, and to educate yourself is now a barrier that is dividing people. High speed internet and the devices that allow for that kind of technology isn’t accessible for everyone and in this case Everett talks about how a lot of black people lack those resources which puts them at a disadvantage. People aren’t able to access websites for job searching, education, and other tools necessary in this day and age.

How does intersectionality challenge fixed frames created by society? Fixed frames are the categories and ways that we as a society view oppression and identities. Intersectionality challenges those fixed frames since social problems are viewed incorrectly sometimes as they can be oversimplified and narrowed so it is incomplete. For example, race and gender can often go hand in hand, the example give by Dr. Crenshaw was that many recognize the names black men who were impacted by police brutality but black women who experienced the same are overlooked. These issues are often treated as two separate things even though they intersect. Fixed frameworks show how rigid society's thinking is. Social justice topics are more complex and intersectionality allows for more inclusive and accurate views.

Everett, Anna. The Revolution Will Be Digitized: Afrocentricity and the Digital Public Sphere. Universiteit Utrecht, Faculteit Der Letteren, 2001.

Crenshaw, Kimberle. “Kimberlé Crenshaw: What Is Intersectionality?” YouTube, 22 June 2018, youtu.be/ViDtnfQ9FHc?si=WVePLu-iTneM2sc_.

Noble. Algorithms of Oppression. New York University Press, 2018.

Benjamin, Ruha. Race after Technology: Abolitionist Tools for the New Jim Code. Polity, 2020.

[pettyrevenge-base]

The reason why my ex is my ex.

Many years ago, after the birth of my oldest son, I desperately needed a job. I was scouring through the job section of as many newspapers as I could get my hands on. The pickings were slim as my highest qualification was graduating high school. I had to ignore minimum wage jobs because it would cost more than it paid.

Then my ex said some magic words - Stop being so picky. You're never going to earn more than minimum wage.

I saw RED. Then I found THE AD. They advertised free training to become a software engineer, professional certification AND get you a job afterwards. The only requirement was a high school diploma with a passing math grade.

At first I was very wary because it definitely felt like it was too good to be true and possibly a scam. But I had nothing to lose by just checking it out. So off I went. The first day of the acceptance process was grueling. Multiple timed aptitude tests that took hours. The ones who passed were invited for a second round of tests. This time there were lot less people. Out of the 30 people from the first day, only 2 of us were accepted at the end. And it wasn't a scam. The reason why it was free, was because the employers would pay for the training.

I was thrilled. Then followed the most intense four months of my life. I was determined to prove my ex wrong.

8 hours in class every week day. Another 6 for homework and studying. Then studying and doing a weekend project for another 20 hours over the weekend. I only got about 6 hours of sleep each night. Thankfully my son was sleeping through the night by then.

And I made it. Did really well in my final exams too. The job search was short and sweet. And since it was only 3 years before Y2K and even entry-level engineers were earning good salaries.

When I got my offer, my salary was more than my ex got! Internally I was elated and thought Take that you insufferable prick. Didn't say it out loud though...

As time went by, I kept getting really good raises and promotions. My ex finally had enough of the 'humiliation' and wanted a divorce. I jumped at the chance to escape.

And that is how my ex became my ex.

ETA. While I was studying my mother took care of my son and my in-laws helped with groceries and utilities. My ex could only afford to pay for rent and gas.

Source: reddit.com/r/pettyrevenge

[webpinosoftwares]

Why Websites Fail After Launch and How to Prevent It

Common Reasons Websites Fail After Launch

1. Poor User Experience (UX)

Websites that are difficult to navigate, slow to load, or visually cluttered often drive users away. A seamless and intuitive user experience is essential to retain visitors and reduce bounce rates.

2. Lack of Mobile Optimization

With mobile devices dominating web traffic, failing to create a responsive design can result in missed opportunities. A mobile-friendly website is crucial for reaching and engaging with a wider audience.

3. Weak SEO Strategies

Without proper search engine optimization, even the most visually appealing website will struggle to attract organic traffic. SEO plays a vital role in improving your website’s visibility and ranking on search engines.

4. Inconsistent Content Updates

Static or outdated content can hurt your credibility and discourage repeat visits. Engaging and regularly updated content is key to building trust and maintaining relevance.

5. Ineffective Marketing

Launching a website without a solid digital marketing plan often results in low traffic and poor visibility. Without strategic efforts like social media promotion, PPC campaigns, and email marketing, your site might go unnoticed.

6. Security Flaws

Websites that aren’t secure are vulnerable to cyberattacks, which can lead to data breaches and loss of trust. Security issues can damage your reputation and affect customer loyalty.

How to Prevent Website Failures

1. Deliver Exceptional User Experience

Focus on intuitive navigation, fast load times, and appealing visuals.

Regularly test and improve usability to meet user expectations.

Implement features like live chat and easy search options for better engagement.

2. Ensure Mobile Optimization

Develop responsive websites that adapt to all devices, ensuring consistent performance.

Use tools to test mobile usability and identify any potential issues.

3. Implement Comprehensive SEO

Conduct keyword research and integrate terms like “best website development company in Jaipur” to boost visibility.

Optimize meta tags, headers, and content for search engines.

Focus on link-building and technical SEO for better rankings.

4. Keep Content Fresh and Relevant

Regularly update blogs, news sections, or product pages with new information.

Use analytics to understand what content resonates with your audience.

5. Plan and Execute Digital Marketing

Promote your website through strategic social media campaigns.

Use email marketing to nurture leads and retain existing customers.

Leverage PPC ads to drive immediate traffic and conversions.

6. Prioritize Website Security

Use SSL certificates and HTTPS protocols for secure connections.

Regularly update software, plugins, and themes to prevent vulnerabilities.

Employ firewalls and advanced malware protection.

Why Choose Webpino Software?

At Webpino Software, we take pride in being the best website development company in Jaipur, offering solutions that ensure your website remains a powerful tool for your business even after its launch. Here’s why businesses trust us:

Custom Web Solutions: We tailor our services to meet your unique business needs.

Mobile-Friendly Designs: We prioritize responsive websites that perform seamlessly across all devices.

SEO Expertise: Our team implements robust SEO strategies to help your website rank higher and attract more traffic.

Proactive Maintenance: We monitor and maintain your website to keep it updated, secure, and performing at its best.

Comprehensive Services: From design to marketing, we provide end-to-end support to help your business succeed.

Partner with the Best Website Development Company in Jaipur

Webpino Software is dedicated to ensuring your website not only launches successfully but also achieves long-term growth. As the best website development company in Jaipur, we offer cutting-edge solutions that address all post-launch challenges, from optimizing user experience to ensuring top-notch security.

Whether you’re launching a new website or struggling with post-launch issues, Webpino Software is here to help. Our team of experts is committed to your success, offering tailored strategies to elevate your online presence.

Contact us today to ensure your website thrives in the competitive digital landscape!

[digitaldetoxworld]

Boosting Brand Image: Effective Online Reputation Management Tactics

 In today’s virtual age, an individual's or corporation’s reputation may be made or marred in moments. Online reputation management (ORM) has emerged as a critical method to shape public perceptions, safeguard credibility, and maintain a favorable image within the virtual area. This guide dives deep into the concept of ORM, its significance, techniques, equipment, and best practices.

What is Online Reputation Management?

Online Reputation Management (ORM) is the process of monitoring and influencing how your business or brand is perceived online. It involves a variety of strategies to neutralize negative sentiments and promote positive ones, ultimately shaping the online conversation around your brand.

ORM combines public relations, digital marketing, and SEO (search engine optimization) strategies to preserve or improve a good online presence.

Why is ORM Important?

First Impressions Matter

A majority of humans now turn to the net before making choices. Whether it’s a product purchase, task software, or partnership, online data regularly forms the first effect.

Impact on Business Success

Businesses thrive on acceptance as true. Positive critiques, excessive ratings, and clean online recognition can extensively grow customer acquisition and retention quotes. 

Career Advancement

For people, especially specialists and public figures, an online reputation can make or wreck professional possibilities. Recruiters and employers regularly evaluate applicants' online presence before hiring.

Crisis Management

In the digital global, statistics spread unexpectedly. A single negative incident can spiral right into a complete-blown disaster if now not controlled effectively. ORM mitigates such risks and forestalls long-term damage.

Building Credibility

Strong online recognition reinforces trust among stakeholders, whether they’re clients, customers, or followers. Transparency and responsiveness are regularly visible as markers of reliability.

Key Components of Online Reputation Management

Monitoring

Constantly song online mentions opinions, and discussions about your brand or call.

Tools like Google Alerts, Mention, and Hootsuite can automate this manner.

Regular audits of search results, social media platforms, and evaluation websites provide valuable insights.

Engagement

Respond to both wonderful and terrible comments directly and professionally.

Show appreciation for compliments and address court cases with answers.

Engaging with the target audience fosters loyalty and acceptance as true.

Content Management

Publish amazing, high-quality content material to dominate search engine consequences.

Maintain energetic blogs, social media money owed, and websites with up-to-date information.

Address inaccuracies or outdated content material promptly.

Review Management

Encourage glad customers to go away with fantastic critiques.

Address poor critiques constructively and in a well-mannered way.

Use structures like Yelp, Google My Business, and Trustpilot to collect and showcase comments.

Crisis Management

Have a clear action plan to address surprising reputation challenges.

Transparency, responsibility, and swift responses are essential in managing crises.

Employ expert PR or ORM offerings for complicated conditions.

Effective Strategies for ORM

Proactive Approach

Don’t anticipate troubles to get up; continually nurture a fantastic online presence.

Build a strong foundation of favorable content material and interactions.

Search engine marketing for Reputation Management

Optimize fine content with applicable keywords to improve visibility in seeking consequences.

Push down bad content material by using developing greater excessive-ranking, tremendous pages.

Leverage Social Media

Use systems like Twitter, LinkedIn, Instagram, and Facebook to interact together with your target market and percentage updates.

Monitor social media mentions and cope with issues in real time.

Transparency and Authenticity

Be sincere and prematurely in all communications.

Acknowledge errors and take duty whilst necessary.

Soliciting Feedback

Actively request evaluations and testimonials from satisfied clients.

Use surveys to apprehend and enhance regions of dissatisfaction.

Professional ORM Services

Consider hiring specialists if dealing with popularity becomes overwhelming.

Agencies focus on restoring and retaining a positive online image.

Tools for Online Reputation Management

Google Alerts

Free tool for monitoring mentions of keywords related to your logo or name.

Hootsuite

Social media management device that tracks mentions and schedules posts.

ReviewTrackers

Helps collect and examine consumer critiques from a couple of structures.

SEMrush

SEO device for monitoring keyword performance and optimizing content material visibility.

Reputation.Com

Comprehensive ORM platform for organizations.

Yext

Helps control commercial enterprise listings and online opinions.

BuzzSumo

Identifies trending content and mentions to apprehend public sentiment.

Case Studies: ORM in Action

Corporate Example:

A well-known airline confronted backlash due to negative customer service captured on video. By apologizing publicly, compensating the purchaser, and enhancing its policies, the airline managed to rebuild its recognition through the years.

Individual Example:

A public parent received negative press over an arguable statement. By issuing a heartfelt apology, undertaking network paintings, and specializing in wonderful initiatives, they gradually shifted public notion.

Best Practices for Online Reputation Management

Stay Vigilant

Regularly screen your online presence to cope with troubles right away.

Be Responsive

Engage along with your audience and address comments constructively.

Focus on Value Creation

Share content that educates, entertains or conjures up your audience.

Maintain Consistency

Ensure messaging aligns with your logo values throughout all systems.

Learn from Mistakes

View complaints as an opportunity for growth and development.

Build Strong Relationships

Cultivate authentic connections with clients, employees, and stakeholders.

Challenges in ORM

Fake Reviews and Trolls

Managing fabricated critiques or malicious feedback calls for careful handling to keep away from escalation.

Rapid Information Spread

Negative incidents can cross viral, necessitating rapid and powerful responses.

High Expectations

Customers count on instant responses, which may strain resources.

Complex Algorithms

Navigating seek engine algorithms and social media guidelines needs expertise.

Future of Online Reputation Management

The importance of ORM will grow because the net will become increasingly vital to regular lifestyles. Key tendencies include:

AI and Automation: Enhanced equipment for monitoring and sentiment analysis.

Video Content: Growing significance of handling video content on systems like YouTube and TikTok.

Personal Branding: Individuals more and more making an investment in expert ORM offerings.

Ethical Considerations: Greater emphasis on authenticity and moral practices.

[vipu14]

Mastering YouTube Marketing Strategies for Maximum Engagement in 2024

As the world’s second-largest search engine and a platform boasting over 2 billion monthly active users, YouTube presents an unparalleled opportunity for businesses to reach and engage with their audience. To harness this potential in 2024, you need to master the latest YouTube marketing strategies. Here’s a guide to help you maximize engagement on YouTube this year.

1. Create High-Quality, Relevant Content

Focus on Value

The foundation of successful YouTube marketing is creating content that provides value to your audience. Whether it’s educational, entertaining, or inspirational, your videos should address your viewers’ needs and interests. Conduct audience research to understand what topics resonate most with your target demographic.

Invest in Production Quality

While you don’t need a Hollywood budget, investing in good equipment and editing software can significantly enhance your video quality. Clear audio, good lighting, and professional editing can make a big difference in viewer retention and engagement.

2. Optimize for YouTube SEO

Keyword Research

Optimize your video titles, descriptions, and tags with relevant keywords. Use tools like Google Keyword Planner, Ahrefs, or TubeBuddy to find popular search terms related to your content. This helps your videos rank higher in YouTube search results and reach a broader audience.

Engaging Thumbnails and Titles

Your video thumbnail and title are crucial for attracting clicks. Create eye-catching thumbnails with bold text and vibrant images. Craft compelling titles that incorporate your main keywords and generate curiosity.

Detailed Descriptions and Tags

Write detailed video descriptions that provide context and include relevant keywords. Use tags to categorize your videos and help YouTube understand your content better. Include links to your website, social media, and other relevant resources.

3. Utilize YouTube Shorts

Embrace Short-Form Content

YouTube Shorts, the platform’s answer to TikTok and Instagram Reels, are short, vertical videos that can help you reach new audiences. Create engaging, bite-sized content that captures attention quickly. Use Shorts to highlight key points from longer videos, share quick tips, or showcase behind-the-scenes moments.

Consistent Posting

Post Shorts consistently to keep your audience engaged and attract new viewers. Regular content updates can help you stay top-of-mind and improve your channel’s visibility.

4. Engage with Your Audience

Respond to Comments

Engaging with your audience in the comment section builds community and loyalty. Respond to comments promptly and thoughtfully. Encourage viewers to leave comments by asking questions or prompting discussions in your video.

Use Community Tab

Leverage YouTube’s Community tab to interact with your subscribers outside of videos. Post polls, updates, and behind-the-scenes content to keep your audience engaged and informed.

Live Streaming

Live streaming allows for real-time interaction with your audience. Host Q&A sessions, webinars, or live events to foster a sense of community and encourage viewer participation.

5. Collaborate with Influencers

Partner with Relevant Creators

Collaborating with influencers and creators in your niche can expand your reach and credibility. Choose partners whose audience aligns with your target demographic and create content that is mutually beneficial.

Cross-Promotions

Engage in cross-promotions where you feature each other’s content or participate in joint projects. This can introduce your channel to new viewers and increase your subscriber base.

6. Analyze and Adjust

Monitor Analytics

Regularly review your YouTube analytics to understand how your videos are performing. Pay attention to metrics like watch time, audience retention, and click-through rates. This data provides insights into what’s working and what needs improvement.

Adapt Your Strategy

Use the insights gained from analytics to refine your content and strategy. Experiment with different formats, posting times, and content types to see what resonates most with your audience.

Conclusion

Mastering YouTube marketing strategies in 2024 requires a blend of high-quality content creation, effective SEO practices, audience engagement, and data-driven adjustments. By focusing on providing value, optimizing for search, leveraging new features like YouTube Shorts, and actively engaging with your audience, you can maximize your reach and engagement on YouTube. Stay adaptable and responsive to trends and viewer preferences, and you’ll be well on your way to YouTube marketing success.

[im-just-noelfid]

Is Blogging Still Relevant in the Age of Tiktoks and Instagram?

You might be wondering if blogging still holds its ground with the rise of TikTok and Instagram. The answer is a certainly yes! While these platforms are fantastic for quick, eye-catching content, blogs offer a special space for diving deep into topics. They allow for rich storytelling, comprehensive guides, and a personal touch that helps foster community and build trust. Many readers still seek out blogs for detailed insights and tutorials that shorter formats can’t provide. Plus, a well-crafted blog can drive traffic to your social media profiles, enhancing your overall online presence. In this ever-evolving digital landscape, blogging remains a powerful and relevant tool!

About Instagram

Since its 2010 launch, Instagram quickly gained popularity, now boasting over one billion active users. While many content creators favor Instagram's visual appeal and immediacy, its limitations, such as non-clickable links, hinder blog promotion. As Instagram evolved into a hub for curated content, it has overshadowed traditional blogging, leading some bloggers to transition entirely to the platform. However, the depth and engagement of well-crafted blog posts remain unmatched by shorter social media formats.

Instagram User Growth from 2013 to Present

About TikToks

In the first quarter of 2019, TikTok was the most downloaded app from Apple’s iOS App Store, rapidly gaining widespread popularity. Its influence has even extended to Instagram, where numerous food posts feature popular "TikTok recipes," such as baked oats and feta pasta. Additionally, Instagram Reels appear to draw inspiration from TikTok, and the platform tends to prioritize accounts that utilize this feature. While achieving growth on Instagram can be difficult, TikTok's algorithm allows users to go viral regardless of their follower count, highlighting a key difference between the two platforms.

Tiktok’s Exploasive Growth from Launch to 2024

Why Were These Platforms were Acknowledged by Most Society

Joining platforms like Instagram and TikTok is straightforward. Users simply sign up and begin publishing content without the complexities associated with traditional blogging. There is no need to manage a DNS server, purchase a domain, pay for hosting, or install software like WordPress. Additionally, users do not have to navigate themes or widgets. All that is required is a mobile phone, which allows for easy photo editing with applications like Lightroom and VSCO, enabling the creation of a visually appealing Instagram feed. TikTok similarly simplifies the video editing process within the app, eliminating the need for advanced software like Final Cut Pro or Adobe’s suite.

Furthermore, Instagram and TikTok offer the potential to reach a vast audience. As Valentina Chirico notes, every influencer seeks to expand their reach, and both platforms provide opportunities to present content to millions. The audience is already present; creators only need to ensure their content is visible. In contrast, blogging often requires significant effort to build an audience, especially if one is not already prominent on search engines like Google or Pinterest. Blogging typically revolves around long-form content, which can be at odds with the fast-paced consumption habits of today’s mobile users who prefer quick, engaging posts. Consequently, brands are increasingly inclined to collaborate with Instagram and TikTok influencers, sometimes overlooking traditional bloggers, which can lead to frustration for those who feel well-suited for such opportunities.

Is Blogging Entirely “Dead”?

Despite predictions that blogging may decline due to the rise of social media, I firmly believe blogging remains relevant. While the audience and consumption methods are changing, with a greater focus on problem-solving content and SEO-driven traffic, blogs continue to thrive as part of a broader content marketing strategy. Additionally, blogs provide greater control and security compared to social media platforms, where accounts can be banned or deleted. Personally, blogging remains a full-time, profitable venture, proving its continued value.

Will Blog Still Exist?

Despite predictions that blogging may decline due to the rise of social media, I firmly believe blogging remains relevant. While the audience and consumption methods are changing, with a greater focus on problem-solving content and SEO-driven traffic, blogs continue to thrive as part of a broader content marketing strategy. Additionally, blogs provide greater control and security compared to social media platforms, where accounts can be banned or deleted. Personally, blogging remains a full-time, profitable venture, proving its continued value.

How Will Blog Change Towards The Future

Blogs somehow will find it’s way to change in several ways. As generative AI gains popularity, storytelling will take on greater significance. Blogs will evolve into tools for building personal brands, making it more challenging to stand out. Ultimately, blogs are likely to shift into digital publishing enterprises.

Corinne (2021). “Is Blogging Dead? The Rise of Instagram and TikTok”. Skinnedcartree, April 9, 2021. https://skinnedcartree.com/2021/04/is-blogging-dead-the-rise-of-instagram-and-tiktok.html.

Michiel Heijmans (2021). “The Future of Blogging in a Video-Obsessed World”. Yoast, June 3, 2021. https://yoast.com/the-future-of-blogging-in-a-video-obsessed-world/.

Oskar Mortensen (2024 n.d.). “How Many Users on Instagram? Statistics & Facts”. SEO.ai, April 24, 2024. https://seo.ai/blog/how-many-users-on-instagram.

Oskar Mortensen (2024 n.d.). “How Many Users on TikTok? Statistics & Facts”. SEO.ai, February 2024. https://seo.ai/blog/how-many-users-on-tiktok.

[kaaylabs]

Optimizing Business Operations with Advanced Machine Learning Services

Machine learning has gained popularity in recent years thanks to the adoption of the technology. On the other hand, traditional machine learning necessitates managing data pipelines, robust server maintenance, and the creation of a model for machine learning from scratch, among other technical infrastructure management tasks. Many of these processes are automated by machine learning service which enables businesses to use a platform much more quickly.

What do you understand of Machine learning?

Deep learning and neural networks applied to data are examples of machine learning, a branch of artificial intelligence focused on data-driven learning. It begins with a dataset and gains the ability to extract relevant data from it.

Machine learning technologies facilitate computer vision, speech recognition, face identification, predictive analytics, and more. They also make regression more accurate.

For what purpose is it used?

Many use cases, such as churn avoidance and support ticket categorization make use of MLaaS. The vital thing about MLaaS is it makes it possible to delegate machine learning's laborious tasks. This implies that you won't need to install software, configure servers, maintain infrastructure, and other related tasks. All you have to do is choose the column to be predicted, connect the pertinent training data, and let the software do its magic.  

Natural Language Interpretation

By examining social media postings and the tone of consumer reviews, natural language processing aids businesses in better understanding their clientele. the ml services enable them to make more informed choices about selling their goods and services, including providing automated help or highlighting superior substitutes. Machine learning can categorize incoming customer inquiries into distinct groups, enabling businesses to allocate their resources and time.

Predicting

Another use of machine learning is forecasting, which allows businesses to project future occurrences based on existing data. For example, businesses that need to estimate the costs of their goods, services, or clients might utilize MLaaS for cost modelling.

Data Investigation

Investigating variables, examining correlations between variables, and displaying associations are all part of data exploration. Businesses may generate informed suggestions and contextualize vital data using machine learning.

Data Inconsistency

Another crucial component of machine learning is anomaly detection, which finds anomalous occurrences like fraud. This technology is especially helpful for businesses that lack the means or know-how to create their own systems for identifying anomalies.

Examining And Comprehending Datasets

Machine learning provides an alternative to manual dataset searching and comprehension by converting text searches into SQL queries using algorithms trained on millions of samples. Regression analysis use to determine the correlations between variables, such as those affecting sales and customer satisfaction from various product attributes or advertising channels.

Recognition Of Images

One area of machine learning that is very useful for mobile apps, security, and healthcare is image recognition. Businesses utilize recommendation engines to promote music or goods to consumers. While some companies have used picture recognition to create lucrative mobile applications.

Your understanding of AI will drastically shift. They used to believe that AI was only beyond the financial reach of large corporations. However, thanks to services anyone may now use this technology.

[galaxywebtech]

The Best Web Development Company Noida India-Galaxy Web Tech

Revolutionizing Digital Presence: Galaxy Web Tech — The Best Web Development Company in Noida, India

Introduction:

In the fast-paced digital landscape of Noida, India, having a solid web presence is vital for businesses to thrive. Galaxy Web Tech stands tall as the premier web development company in Noida, offering innovative solutions for businesses of all sizes. With their exceptional expertise and commitment to delivering top-notch web development services, Galaxy Web Tech has earned the well-deserved reputation of being the best in the industry

Unleashing the Power of Web Development:

Galaxy Web Tech understands the significance of cutting-edge web development in driving business growth. They boast a highly skilled team of developers who have mastered transforming ideas into reality. From creating responsive websites to developing advanced web applications, Galaxy Web Tech ensures that every project they undertake is executed with precision and perfection.

Tailored Solutions for Diverse Business Needs:

Recognizing that every business has unique requirements, Galaxy Web Tech offers customized solutions tailored to address specific challenges. They closely collaborate with clients to understand their goals, target audience, and technical needs, allowing them to develop bespoke web solutions that are functional and visually appealing. Whether it’s an e-commerce platform, a content management system, or a web portal, Galaxy Web Tech has the expertise to deliver exceptional results. For more information, visit our website at www.galaxywebtech.com

[megas190]

The Shocking Truth About Affiliate Marketing: What They Don’t Tell You

Affiliate marketing has become one of the most popular ways to make money online, promising a stream of passive income that can grow with little effort. But is it really that simple? If you’re new to affiliate marketing or even a seasoned pro, you may not know the full story. In this article, we’ll uncover the hidden truths of affiliate marketing, show you how it works, and reveal the strategies that successful marketers use to generate substantial income.

Ready to Unlock the Secrets of Affiliate Marketing? Download Our Secret formula and Start Earning Today!

What Is Affiliate Marketing?

Affiliate marketing is an online business model where you earn a commission by promoting other people's products or services. It’s a performance-based strategy: when someone clicks your unique affiliate link and makes a purchase, you get paid. Sounds simple, right? Well, there’s more to it than just placing links on your website or social media.

How Affiliate Marketing Really Works

1.Choosing the Right Niche: Not all niches are created equal. Some are highly competitive, while others may not generate enough interest to be profitable. The key is to find a niche that has a passionate audience and high-ticket products that can offer substantial commissions.

2.Finding High-Ticket Offers: One of the secrets to making serious money in affiliate marketing is promoting high-ticket items—products or services that offer large commissions per sale. These could be premium courses, software, or exclusive memberships. The higher the price, the bigger your commission.

3.Creating Valuable Content: Successful affiliate marketers don’t just slap links on a page. They create high-quality content that provides value to their audience. This could be in the form of blog posts, product reviews, tutorials, or even videos. The goal is to build trust with your audience, so when they see your affiliate link, they’re more likely to click and purchase.

4.Driving Traffic to Your Content: Without traffic, your affiliate links won’t generate any sales. There are several ways to drive traffic to your content: SEO (Search Engine Optimization), social media marketing, email marketing, and paid advertising. Each has its pros and cons, but SEO and social media offer excellent opportunities for free, organic traffic.

5.Converting Clicks into Sales: It’s not enough to get people to click on your affiliate links; you need them to convert into sales. This is where persuasive copywriting and strategic placement of links come into play. Additionally, understanding your audience’s pain points and presenting your affiliate product as the solution can significantly increase conversion rates.

Don’t Miss Out on the Insider Tips! Get Your Affiliate Marketing Secret formula and Start Profiting Today!

The Challenges No One Talks About

While affiliate marketing can be lucrative, it’s not without its challenges. Here are some of the things most people won’t tell you:

It Takes Time: Building a successful affiliate marketing business doesn’t happen overnight. It requires consistent effort in creating content, driving traffic, and optimizing your strategies. Patience is key.

High Competition: Popular niches often have fierce competition. Standing out from the crowd requires creativity, niche expertise, and a deep understanding of your audience.

Constant Learning: The digital landscape is always evolving. What worked last year might not work today. Staying updated on the latest trends, tools, and strategies is crucial for long-term success.

Dependence on Third Parties: Your income depends on the companies you promote. Changes in their policies, commission structures, or even the viability of their products can impact your earnings.

Proven Strategies for Affiliate Marketing Success

To succeed in affiliate marketing, you need more than just knowledge; you need a strategy. Here are some tips to help you thrive:

Build an Email List: Your email list is one of your most valuable assets. It allows you to promote products directly to your audience and build a relationship with them over time. Offer a freebie in exchange for their email to start building your list.

Leverage Social Proof: People are more likely to purchase something if they see others doing it. Use testimonials, reviews, and case studies to build credibility and trust with your audience.

Experiment with Different Traffic Sources: Don’t put all your eggs in one basket. Explore multiple traffic sources—like Pinterest, YouTube, Instagram, and SEO—so that your business isn’t reliant on just one.

Focus on Long-Term Relationships: Successful affiliate marketers don’t chase quick sales. They focus on building long-term relationships with their audience and the companies they promote. This creates sustainable income and opens up opportunities for exclusive deals or partnerships.

Monitor and Optimize: Regularly review your analytics to see which content, traffic sources, and offers are performing the best. Use this data to refine your strategy, optimize your content, and increase your conversion rates.

Unlock the Door to Passive Income! Get Your Affiliate Marketing Secret formula Now and Start Building Your Online Empire!

Conclusion

Affiliate marketing is a powerful way to generate income online, but it’s not as easy as it might seem at first glance. It requires strategic planning, consistent effort, and the ability to adapt to an ever-changing digital landscape. By understanding the full scope of affiliate marketing—beyond the surface-level promises—you can set yourself up for long-term success.

Whether you’re just getting started or looking to take your affiliate marketing to the next level, keep these truths and strategies in mind. With the right approach, you can unlock the full potential of affiliate marketing and turn it into a lucrative online business.

[a-shade-of-blue]

New Gaza fundraiser asks I've received (21 August)

Mohammed El Shaer (@m-elshaer038): Muhammed is a 23 year old software engineer student who did not manage to complete his degree because of the genocide. HIs family house has been destroyed. He and his family (his mother, sister, brother and sister-in-law) are trying to evacuate to Egypt. (https://gofund.me/f93c78cb) (#88 on the verified fundraiser list by el-shab-hussein and nabulsi)

Leila Zaqout (Layla) (@joyfulpeacepolice): Layla is from a family of 8. She is a finally year pharmacy student who cannot graduate because of the war. Her neighbouhood has been destroyed and she was slightly injured in a bombing. She has recently contacted hepatitis A.Layla’s grandfather is an open-heart surgery patient. They are trying to evacuate out of Gaza. (https://gofund.me/e52f6176) (vetted by association, see post here. This campaign has been vouched for by @/ahmed79ss, whose campaign has been shared by 90-ghost (see here and here)) (VERY LOW FUNDS!!!! ONLY $220 USD raised of $155,000 target!)

Mahmoud Al-Sharif (@mahmoud-sharif, @mahmoud-sharif2): Mahmoud had lost his fingers and an eye due to Israel’s previous war on Gaza. He and his wife Soha have 3 children: Retal (12), Joud (11) and Nageh (8). They are trying to evacuate to Egypt.  (https://gofund.me/9c6c3ac9) (vetted by 90-ghost), 

Hazem Shawish (@hazemsuhail, @nisreensuhail, @kenzish):   (https://gofund.me/917ecb89) (UNVETTED but seems legit. @/hazemsuhail's sister @nisreensuhail's Instagram (princess__.nisreen) goes all the way back to 2015. They also have a clean search result, see post here. Hazem reached out to me asking me if I can vet their campaign, but unfortunately I cannot (I'm not a palestinian and I do not speak Arabic), and I have been talking to him about how he can get his campaign vetted.)

Aya (@family-aya): Aya and her husband has 3 children. One of her child child and her husband were injured, and several family members were martyred. Her father is a cancer patient, and her elderly mother is elderly has special needs. They are trying to raise funds for daily necessities including food. (https://gofund.me/2946907d) (shared by bilal-salah0. (Bilal-salah0's campaign is listed as #132 on the verified fundraiser spreadsheet vetted by el-shab-hussein and nabulsi. His campaign has reached its goal and he is trying to support other campaigns now, and has said that he would ensure the legitimacy of the campaigns he promote, see post here.))

Click here for my Masterlist for fundraisers from 13 July - 25 July.

Click here for my Masterlist for fundraisers from 26 July -29 July.

Click here for my Masterlist for fundraisers from 30 July - 1 August.

Click here for my Masterlist for fundraisers from 2 August - 5 August.

Click here for my Masterlist for fundraisers from 6 August - 10 August.

Click here for my Masterlist for fundraisers from 11 August - 14 August.

Click here for my Masterlist for fundraisers from 15 August - 18 August.

How does vetting and verification work? See post here. (also read comments regarding 90-ghost and why we trust the campaigns he has shared)

[pcttrailsidereader]

AI Reaches Trail . . . Has Big Tech Gone Too Far

By Adam Roy, Backpacker Magazine

Google has figured out that I like to hike. I’m not sure what tipped it off—could it be the roughly 40 hours per workweek I spend editing and fact-checking stories about hiking, or maybe the nights and weekends I pass searching for trailheads and obsessively checking and rechecking the weather forecast. Whatever the reason, whenever I log on I get served up a stream of gear promotions and tourism spots for outdoor destinations. But about a week ago, I saw an ad for Google’s Pixel 8 smartphone and its onboard Gemini artificial intelligence that stopped me in my tracks.

The ad goes like this: A dad is trying to set up a tent in a campsite. The dad is floundering, tangled up in guylines and collapsing nylon, when he turns around and notices his son has stopped collecting firewood and is watching him with dismay, probably thinking about how much better his stepdad is at camping. Then the dad pulls out his phone, snaps a picture of the tent, and feeds it into Gemini, which returns a numbered list of instructions for him. Smash cut to the now-content kid and father enjoying their perfectly-pitched shelter.

My first reaction to the ad: I’ve been there. Whether by neglecting hot spots until they bloomed into blisters, leaving a vent open in a snowstorm, or spending an hour struggling to coax a flame out of a pile of damp wood, I know what it’s like to struggle on a camping or backpacking trip in front of other people. The desire to avoid that struggle and the embarrassment that comes with it is a pretty powerful motivator.

My second thought: This is going to get someone into so, so much trouble.

Google and other Big Tech AI firms like OpenAI, Meta, and X want to see their technology everywhere. Using it to filter restaurant results is one thing, but pushing artificial intelligence as a substitute for basic outdoor skills comes with real risks. Let’s start with the fact that Google’s AI arguably still isn’t up to the task of keeping people safe in the outdoors: We’re barely a month out from Gemini telling searchers to eat glue and cook spaghetti in gasoline. Although those errors didn’t do any damage besides embarrassing a handful of highly paid software engineers, it’s not hard to imagine AI trained on the unfiltered whole of the internet telling a new camper it’s safe to run a propane heater inside their tent or eat a poisonous mushroom.

(That’s assuming, of course, that the AI is even capable of giving actionable information: Zoom in on the simulated advice Gemini offers in the commercial and you’ll notice that step 4 is “Assemble the tent poles according to the manufacturer’s instructions.” Apparently Google Dad, like so many dads before him, just needed someone to remind him to read the manual.)

You Still Have To Use Your Brain

Yes, ideally AI users would be cautious consumers, sniffing out bad or obviously dangerous information before acting on it. But we already have real-life examples of people over-relying on much less intrusive technology with disastrous results. Take another popular Google product, Google Maps, for example. There were the hikers who needed rescue after following an imaginary trail in Maps up the side of a mountain in British Columbia, and the German tourists who had to trek two days through the Australian bush after a similar error stranded them and their car on a remote dirt track. The company is currently fighting a lawsuit from the family of a man who followed its GPS directions off of a collapsed bridge.

In Colorado, tow companies make a killing every year dragging stranded motorists off of mountain 4×4 tracks after app-assisted “shortcuts.” The plug-and-play, let-us-think-for-you, don’t-bother-checking-the-sources tone of Google and other corporations’ marketing of their artificial intelligence only makes incidents like these more likely.

My bigger objections to AI-directed camping, though, may be philosophical. Whether you learn from a friend or an expert online, there’s something wonderful about becoming competent in the outdoors. It’s a long, awkward, and sometimes uncomfortable process. But it’s joyful too, fostering self-confidence and a deeper sense of connection with your environment. Mediating that through a robot assistant strikes me as a quick way to dilute that, ensuring that you neither learn any real outdoor skills nor unplug in any meaningful way.

Other tech firms’ AI-powered takes on the outdoors are equally baffling. An ad released by Meta last month starts with one friend in a group chat enticing the others to camp by sharing an AI-generated image of someone cowboy camping next to an unattended campfire, a fully set-up tent with only a lantern inside of it, and, inexplicably, a folding table with what looks like either several copper pots or maybe a moonshiner’s still on it. Setting aside the safety issues, I can’t help but wonder what kind of person finds more inspiration to get outside in a fake-ass AI-generated image than in the hundreds of thousands of real outdoor photos plastered across the internet.

We Can Still Embrace Technology

I’m not a Luddite. I plan every trip I take on Gaia, Outside’s mapping app, and I listen to podcasts on long solo hikes. Backpacker and Outside’s other titles feature Scout, an AI search engine we trained on our own work in order to help readers more easily find the human-written information they’re looking for; we’ve even experimented with letting Scout choose a hike for us. I also recognize I’m not unbiased: My fellow Backpacker editors, writers, and I make our living creating carefully researched guides and stories for people who love the outdoors. Seeing Google redigest those into AI pablum just so it can make ad money off the backs of the real-life hikers doing the real-life work is frustrating.

Ultimately, the outdoors should be for everyone, and how you choose to get outside is up to you. If that means asking Google or Meta’s AI to walk you through it, so be it. But think about what you want to get out of your time in the woods: There are some things in life that are better without Big Tech breathing down your neck. If you want to polish your outdoor skills, there’s a whole constellation of people who will help you without harvesting all of your personal data, from your more experienced friends to local trail clubs to, yes, even the human experts here at Backpacker. And if you’re ever struggling to set up your tent, a free tip: Start by reading the instructions, and practice before your kid is watching.

[dhanusagar]

What is Digital marketing and how can we earn from it?

According to me I can offer valuable insights into the field and lucrative earning opportunities. Digital marketing involves promoting products, services, or brands through various online channels, including websites, social media, search engines, email, and mobile apps. Here are some strategies and examples that are working well for freelancers in the digital marketing industry:

Content Creation and Marketing: Content remains king in digital marketing, and freelancers can capitalize on this by offering content creation services such as blog writing, article writing, video production, and infographic design. High-quality, engaging content helps businesses attract and retain customers while improving their search engine rankings.

Example: A freelance writer specializing in technology creates informative blog posts and whitepapers for software companies, helping them establish thought leadership in their industry and drive organic traffic to their website.

Search Engine Optimization (SEO): SEO is essential for businesses to improve their visibility in search engine results pages (SERPs) and drive organic traffic to their websites. Freelancers can offer SEO services such as keyword research, on-page optimization, link building, and SEO audits to help clients rank higher in search engine rankings.

Example: An SEO specialist helps a local bakery optimize its website for relevant keywords such as "best cakes in [city]," resulting in increased online visibility and more foot traffic to the bakery.

Social Media Management: Many businesses struggle to effectively manage their social media presence. Freelancers can offer social media management services, including content creation, posting schedules, community engagement, and paid advertising campaigns, to help clients grow their social media following and drive engagement.

Example: A freelance social media manager helps a small business owner create and curate engaging content for their Instagram account, increasing brand awareness and attracting new customers.

Email Marketing: Email marketing remains one of the most effective ways to nurture leads, promote products or services, and maintain customer relationships. Freelancers can offer email marketing services such as email campaign creation, list segmentation, A/B testing, and performance tracking to help clients generate leads and drive sales.

Example: An email marketing freelancer designs and implements a series of automated email campaigns for an e-commerce retailer, resulting in higher open rates, click-through rates, and conversions.

Pay-Per-Click (PPC) Advertising: PPC advertising allows businesses to reach their target audience through targeted ads on search engines and social media platforms. Freelancers can offer PPC management services, including keyword research, ad creation, bid management, and performance tracking, to help clients maximize their return on investment (ROI) from PPC campaigns.

Example: A freelance PPC specialist helps a startup company launch and optimize Google Ads campaigns, driving qualified traffic to their website and increasing sales leads.

Affiliate Marketing: Freelancers can participate in affiliate marketing programs to earn commissions by promoting products or services through their website, blog, or social media channels. By partnering with companies as affiliates, freelancers can monetize their online presence and audience.

Example: A freelance blogger writes product reviews and tutorials on their website and includes affiliate links to recommended products, earning commissions for every sale generated through their affiliate links.

Ready to take your digital marketing skills to the next level? Enroll now in our comprehensive free online masterclass and unlock the secrets to success in the ever-evolving world of digital marketing.