#search engine marketing (website category)

[edutechbits]

Outsourcing Search Engine Optimization to Which Search Results Are 'Organic'

Outsourcing Search Engine Optimization to Which Search Results Are ‘Organic’

Outsourcing Search Engine Optimization to Which Search Results Are ‘Organic’   Which search results are ‘organic’? As already said, organic search results come to the search engine results page only through SEO, not through any paid or advertising. Organic results are the ’10 blue links’ shown in the SERPs and labeled Ad above, below and next to the results. So that the paid and organic results…

[galaxygolfergirl]

Watcher's Expenses

I didn't major in accounting: I took three classes and it grinded my brain to a fine powder. However, after graduating with a business admin degree, being a former eager fan of their videos, and from a cursory glance over their socials, there's a lot to consider in their spending behavior that really could start racking up costs. Some of these things we've already noticed, but there are other things I'd like to highlight, and I'll try to break it down into the different categories of accounting expenses (if I get something wrong, let me know. I was more concentrated in marketing 🤷‍♀️). I'm not going to hypothesize numbers either, as that would take out more time than I'm willing to afford-- you can assume how much everything costs. Anyways, here's my attempt at being a layman forensic accountant:

Note: All of this is assuming they're operating above board and not engaging in any illegal practices such as money laundering, tax evasion, not paying rent, etc.

Operating Expenses

Payroll: 25+ staff salaries and insurance

Overhead Expenses

CEO/founder salaries

Office space leasing or rent (In L.A, one of the most expensive cities in the US)

Utilities (water, electricity, heating, sanitation, etc.)

Insurance

Advertising Costs

Telephone & Internet service

Cloud Storage or mainframe

Office equipment (furniture, computers, printers, etc.)

Office supplies (paper, pens, printer ink, etc.)

Marketing costs (Social media marketing on Instagram, Youtube, SEO for search engines, Twitter, etc. Designing merchandise and posters, art, etc. )

Human Resources (not sure how equipped they are)

Accounting fees

Property taxes

Legal fees

Licensing fees

Website maintenance (For Watchertv.com, Watcherstuff.com, & Watcherentertainment.com)

Expenses regarding merchandising (whoever they contract or outsource for that)

Inventory costs

Potentially maintenance of company vehicles

Subsequent gas mileage for road trips

Depreciation (pertains to tangible assets like buildings and equipment)

Amortization (intangible assets such as patents and trademarks)

Overhead Travel and Entertainment Costs (I think one of the biggest culprits, evident in their videos and posts)

The travel expenses (flights, train trips, rental cars, etc. For main team and scouts)

Hotel expenses for 7-8 people at least, or potentially more

Breakfasts, lunches and dinners with the crew (whether that's fully on their dime or not, I don't know; Ryan stated they like to cover that for the most part)

Recreational activities (vacation destinations, amusement parks, sporting activities etc.)

The location fees

Extraneous Overhead costs (not sure exactly where these fall under, but another culprit, evident in videos and posts)

Paying for guest appearances

Expensive filming & recording equipment (Cameras, sound equipment, editing software subscriptions, etc.)

The overelaborate sets for Ghost files, Mystery Files, Puppet History, Podcasts etc. (Set dressing: Vintage memorabilia, antiquated tech, vintage furniture, props, etc.)

Kitchen & Cooking supplies/equipment

Office food supply; expensive food and drink purchases for videos

Novelty items or miscellaneous purchases (ex. Ghost hunting equipment, outfits, toys, etc.)

Non-Operating Expenses

These are those expenses that cannot be linked back to operating revenue. One of the most common examples of non-operating expenses is interest expense. This is because while interest is the cost of borrowing money from a creditor or a bank, they are not generating any operating income. This makes interest payments a part of non-operating expenses.

Financial Expenses

Potential loan payments, borrowing from creditors or lenders, bank loans, etc.

Variable Expenses

Hiring a large amount of freelancers, overtime expenditure, commissions, etc.

PR consultations (Not sure if they had this before the scandal)

Extraordinary Expenses

Expenses incurred outside your company’s regular business activities and during a large one-time event or transactions. For example, selling land, disposal of a significant asset, laying off of your employees, unexpected machine repairing or replacement, etc.

Accrued Expenses

When your business has incurred an expense but not yet paid for it.

------------------------------------------------------------------------------------------------------------------------

(If there's anything else I'm missing, please feel free to add or correct things)

To a novice or a young entrepreneur, this can be very intimidating if you don't have the education or the support to manage it properly. I know it intimidates the hell out of me and I'm still having to fill in the gaps (again, if I've mislabeled or gotten anything wrong here, please let me know). For the artistic or creative entrepreneur, it can be even harder to reconcile the extent of your creative passions with your ability to operate and scale your business at a sustainable rate. That can lead to irresponsible, selfish, and impulsive decisions that could irreparably harm your brand, which is a whole other beast of its own.

My guess at this point is that their overhead and operation expenses are woefully mismanaged; they've made way too many extraneous purchases, and that they had too much confidence in their audience of formerly 2.93 million to make up for the expenses they failed to cover.

It almost seems as if their internal logic was, "If we make more money, we can keep living the expensive lifestyle that we want and make whatever we want without anyone telling us we can't, and we want to do it NOW, sooner rather than later because we don't want wait and compromise our vision." But as you can see, the reality of fulfilling those ambitions is already compromised by the responsibility of running a business.

And I wrote this in another post here, but I'll state it again: Running a business means you need to be educated on how a business can successfully and efficiently operate. Accounting, marketing, social media marketing, public relations, production, etc; these resources and internet of things is available and at your disposal. If they had invested more time in educating themselves on those aspects and not made this decision based on artistic passion (and/or greed), they would have not gotten the response they got.

Being a graphic designer, I know the creative/passionate side of things but I also got a degree/got educated in business because I wanted to understand how to start a company and run it successfully. If they’re having trouble handling the responsibility of doing that, managing production costs, managing overhead expenses, and especially with compensating their 25+ employees, then they should hire professionals that are sympathetic to their creative interests, but have the education and experience to reign in bad decisions like these.

Anyways, thanks for coming to my TedTalk. What a shitshow this has been.

[amirhamza74]

🚀 Elevate Your Website's Ranking! 🚀

Are you looking to boost your site’s visibility with high Domain Authority (DA) and traffic from premium websites? You're in the right place! We offer exclusive guest posting opportunities tailored to your niche, helping you climb search engine rankings and grow your online presence.

✨ Explore Our Diverse Categories:

Business & Entrepreneurship

Travel & Adventure

Real Estate & Property

Fashion & Lifestyle

Personal Blog

Cryptocurrency & Blockchain

Sports & Fitness

Gaming & Esports

Social Media & Marketing

Entertainment & Pop Culture

Technology & Innovation

General Topics 13 Home Improvement & Decor

Health & Wellness

Finance & Investment

News & Current Events

Biography & Personalities

Each post is meticulously placed on high-authority, high-traffic websites, ensuring maximum impact for your brand. 🌐 Whether you're looking to enhance SEO, drive traffic, or build credibility, we’ve got the perfect solution.

Get in touch with us today for more details and bookings! amirhamza4023@gmail.com Let’s boost your website’s visibility and ranking together. 🌟

socialmidea

socialmideagrow

YourWebsitesRanking

SocialMediaandMarketing

kinbami

amarbazaronlinebd

amarbazar

digitamarketingbusinessidea

amirhamza

amirhamza74

digitamarketing

businessidea

[seonsaeng]

YANDEX SEO EXPERT - MASTER SEARCH ENGINE OPTIMIZER

Becoming a Yandex SEO expert requires a deep understanding of how this search engine operates and what it values in websites. Here's a roadmap to guide your journey:

1. Master the Fundamentals of SEO:

Technical SEO: Solid foundation in website structure, crawlability, indexability, site speed, mobile-friendliness, and schema markup.

On-Page Optimization: Keyword research, content optimization, title tags, meta descriptions, header tags, and image optimization.

Off-Page Optimization: Link building, social signals, and online reputation management.

Content Marketing: Creating high-quality, relevant, and engaging content that satisfies user intent.

2. Dive Deep into Yandex Specifics:

Yandex Webmaster Tools: Familiarize yourself with Yandex.Webmaster (similar to Google Search Console) to monitor website performance, submit sitemaps, analyze indexing, and troubleshoot issues.

Regional Focus: Yandex heavily prioritizes regional relevance. Understand the importance of targeting specific regions within Russia and other countries where Yandex is popular. Utilize the rel="canonical" tag for different language versions to avoid duplicate content issues.

Content Relevance and Quality: Yandex places a strong emphasis on high-quality, original content that truly satisfies user intent. Keyword stuffing and low-quality content are penalized. Invest time in creating comprehensive and informative content that addresses user needs.

Link Building: While similar to Google, Yandex favors links from trusted and relevant websites within its own ecosystem. Focus on building a natural link profile with high-quality backlinks from reputable Russian websites.

Mobile-First Indexing: Yandex adopted mobile-first indexing early on. Ensure your website is fully optimized for mobile devices with a responsive design and fast loading speeds.

Understand User Behavior: Yandex pays attention to user behavior signals like click-through rates, bounce rates, and time on site. Improve user engagement by providing a positive browsing experience.

3. Leverage Yandex SEO Tools and Resources:

Yandex.Metrica: Yandex's web analytics platform provides valuable insights into user behavior, website traffic, and conversion rates. Track key metrics and use the data to improve your website's performance.

Yandex.Wordstat: A keyword research tool that helps you understand search volume and user intent for specific keywords in Yandex. Identify relevant keywords with high search volume and low competition.

Yandex.Catalog: A directory of websites that can help improve your website's visibility in Yandex search results. Submit your website to relevant categories in Yandex.Catalog to increase your website's authority.

4. Stay Updated with Yandex Algorithm Changes:

Follow Yandex Blogs and News: Stay informed about the latest algorithm updates, best practices, and SEO trends from official Yandex sources. Subscribe to Yandex blogs and newsletters to keep your knowledge current.

Engage in Yandex SEO Communities: Connect with other SEO professionals specializing in Yandex to share knowledge and learn from their experiences. Participate in online forums and attend industry events to expand your network.

5. Hands-on Experience:

Practice on Real Websites: The best way to learn is by doing. Optimize websites for Yandex and track your progress. Experiment with different techniques and analyze the results to refine your strategies.

Analyze Successful Yandex Websites: Study websites that rank well in Yandex and identify the factors contributing to their success. Learn from their content strategies, link building techniques, and overall website optimization.

By consistently applying these strategies and staying up-to-date with the latest Yandex trends, you can become a proficient Yandex SEO expert and achieve higher rankings for your websites in this important search engine.

[digitalmarketing-16]

Search Engine Optimization

Search Engine Optimization (SEO) is an essential aspect of digital marketing. It involves optimizing web pages to improve their visibility on search engines like Google, Bing, and Yahoo. As businesses increasingly move online, understanding SEO becomes crucial for attracting organic traffic and staying competitive. In this blog, we'll explore what SEO is, its key components, strategies for implementation, and answers to some frequently asked questions.

Understanding SEO

Definition of SEO

SEO is the practice of enhancing a website’s structure and content to rank higher in search engine results pages (SERPs). It focuses on increasing both the quantity and quality of organic traffic. By improving visibility, businesses can connect with potential customers actively searching for their products or services.

The Importance of SEO

With millions of websites on the internet, standing out is vital. Most users tend to click on the first few results on a search engine. If your site is not optimized, you risk losing potential customers to competitors who rank higher. Effective SEO can lead to increased visibility, more traffic, and higher conversion rates.

Key Components of SEO

SEO consists of several components, which can be broadly categorized into three main areas: on-page SEO, off-page SEO, and technical SEO.

On-Page SEO

On-page SEO refers to the strategies applied directly to the website itself. Key elements include:

Content Quality: Quality content is essential for engaging users and satisfying search intent. Using keywords strategically helps search engines understand your content’s relevance.

Keyword Optimization: Identifying and using relevant keywords is crucial. Understanding what your audience searches for helps you create targeted content.

Meta Tags: Titles and meta descriptions provide a summary of your web pages. Optimizing these tags helps improve click-through rates from search results.

Off-Page SEO

Off-page SEO involves activities conducted outside your website to improve its authority and reputation. Key strategies include:

Backlinks: Acquiring links from reputable sites boosts your website's credibility. Search engines view backlinks as endorsements, which can enhance your rankings.

Social Media Engagement: Sharing your content on social platforms increases visibility and drives traffic to your website. Active engagement can lead to more shares and backlinks.

Technical SEO

Technical SEO focuses on the backend of your website. Key elements include:

Site Speed: A fast-loading site enhances user experience and improves search rankings. Google prioritizes sites that load quickly.

Mobile Friendliness: With the rise of mobile browsing, having a responsive design is crucial. A mobile-friendly site ensures users can access content on any device.

Secure Website (HTTPS): Security is a top priority for search engines. Implementing HTTPS can improve your ranking and build trust with users.

SEO Strategies for Implementation

Implementing effective SEO strategies can significantly impact your online presence. Here are some actionable tips:

Conduct Keyword Research

Identify relevant keywords that your target audience is searching for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to discover popular search terms. Focus on long-tail keywords, which often have less competition and higher conversion rates.

Create High-Quality Content

Content is king in the world of SEO. Regularly publish valuable, informative, and engaging content that answers your audience's questions. Incorporate the keyword “what is entertainment” naturally into your content, maintaining a keyword density of 1 to 3%. This helps attract users interested in various entertainment topics.

Optimize Your Website’s Structure

A well-structured website enhances user experience and makes it easier for search engines to crawl. Use clear headings, logical categories, and a user-friendly URL structure. Ensure that your site is easy to navigate, which keeps visitors engaged.

Build Backlinks

Invest time in building quality backlinks from reputable sources. Guest blogging, collaborations, and outreach can help you acquire valuable links. The more authoritative sites link to you, the more credible your site becomes in the eyes of search engines.

Monitor and Analyze Performance

Regularly analyze your website's performance using tools like Google Analytics and Google Search Console. Track metrics such as organic traffic, bounce rates, and keyword rankings. Adjust your strategies based on data insights to continually improve your SEO efforts.

Common SEO Myths

Despite its importance, many misconceptions about SEO persist. Here are a few common myths debunked:

SEO is a One-Time Task

Many believe that SEO is a one-time effort. In reality, SEO requires ongoing attention. Search engine algorithms change frequently, so continuous optimization is necessary to maintain and improve rankings.

H3: More Keywords Mean Better Rankings

While keywords are essential, stuffing your content with them can harm your rankings. Quality over quantity matters. Focus on creating valuable content that naturally incorporates keywords.

Social Media Doesn’t Affect SEO

While social media itself is not a direct ranking factor, it can significantly influence your SEO efforts. Increased visibility on social platforms can lead to more backlinks and traffic, indirectly improving your rankings.

FAQs About SEO

FAQ 1: How long does it take to see results from SEO?

SEO is a long-term strategy. It can take several months to see significant improvements in rankings and traffic. Patience and consistency are key.

FAQ 2: Can I do SEO on my own, or should I hire a professional?

While basic SEO practices can be implemented by anyone, hiring a professional can yield better results, especially for competitive industries. Professionals have the expertise and tools to optimize your site effectively.

FAQ 3: Is SEO the same as SEM?

No, SEO (Search Engine Optimization) focuses on organic traffic, while SEM (Search Engine Marketing) includes paid advertising. SEM encompasses strategies that involve paying for visibility, like Google Ads.

FAQ 4: What is the role of content in SEO?

Content plays a crucial role in SEO. High-quality, relevant content attracts visitors and encourages them to stay longer, signaling to search engines that your site is valuable. Incorporating keywords like “what is entertainment” into your content helps connect with your audience.

FAQ 5: Are backlinks still important for SEO?

Yes, backlinks remain a critical component of SEO. They signal to search engines that your content is credible and worth referencing, improving your site’s authority and rankings.

Conclusion

SEO is an ever-evolving field that plays a vital role in digital marketing. Understanding its components—on-page, off-page, and technical—is essential for creating effective strategies. By focusing on high-quality content, optimizing your site, and building backlinks, you can enhance your online visibility and attract more organic traffic.

As the digital landscape continues to grow, staying updated on SEO best practices will ensure your business remains competitive. By implementing these strategies and addressing common misconceptions, you can navigate the complexities of SEO and leverage its benefits. Remember, the journey may take time, but the rewards are well worth the effort. Embrace the power of SEO to drive your business forward in the digital age.

[shanviatechsolutions]

Top 5 Must-Have Features for a Successful eCommerce Website

In today’s digital era, creating a successful eCommerce website requires much more than just displaying products। The features that guarantee a smooth shopping experience, such as easy navigation and secure transactions, are essential for a profitable online store। These are the top five must-have features for a successful eCommerce website, whether you’re launching a new one or updating an existing one। Visit Us: http://www.shanviatech.com

1. User-Friendly Navigation

Customers may leave a congested website before they get a chance to look around. Navigating the various sections of your store with ease requires user-friendly navigation. Users should be able to readily locate categories, items, and information on the website thanks to its intuitive structure and well-organized menu. Important components of intuitive navigation consist of:

· Search Bar: A robust search functionality that allows users to find products using keywords, categories, or product codes.

· Categories and Filters: Properly organized product categories and filters (price, size, color, etc.) help customers narrow down their choices.

· Breadcrumbs: Provide users with a clear path to navigate back to previous pages without confusion.

Good navigation ensures that customers spend less time looking for what they need, resulting in higher satisfaction and increased conversions.

2. Mobile Responsiveness

By 2024, mobile eCommerce will still be quite popular as so many consumers will be shopping and browsing on smartphones. In order to take advantage of this enormous market, your eCommerce website needs to be mobile-friendly. With a responsive design, your website will adjust to various screen sizes with ease, offering the best possible viewing experience across desktop, tablet, and mobile devices. Among the main advantages of mobile responsiveness are:

· Improved User Experience: A mobile-friendly website is easier to navigate and increases customer engagement.

· SEO Benefits: Search engines like Google prioritize mobile-responsive websites, improving your site’s search rankings.

· Higher Conversion Rates: With more users shopping via mobile, a responsive design leads to higher sales and customer retention.

In addition to annoying visitors, a non-responsive website lowers its exposure in search results, which can seriously harm your company.

3. Secure Payment Gateways

One of the most important features of an eCommerce website is security. Consumers must feel secure when transacting, particularly in light of the growing worry over online fraud and data breaches. Gaining a customer’s trust requires integrating a secure payment gateway. To guarantee secure transactions, the following components are essential:

· SSL Encryption: Secure Socket Layer (SSL) encryption protects sensitive information, like credit card details, during the checkout process.

· Multiple Payment Options: Offer various payment methods, including credit cards, debit cards, digital wallets (e.g., PayPal, Apple Pay), and even buy-now-pay-later options to cater to a diverse audience.

· PCI Compliance: Ensure your website complies with the Payment Card Industry Data Security Standards (PCI DSS) to protect customers’ payment data.

In addition to increasing trust, a secure checkout procedure lowers cart abandonment, which boosts revenue and fosters client loyalty.

4. Fast Loading Speed

Conversion rates and user experience are closely related to website speed. Customers become irritated and may quit a website that loads slowly before completing a purchase. In fact, studies reveal that a little one-second lag in page load speed can cause a 7% decline in conversions. Important techniques to enhance loading speed consist of:

· Optimized Images: Compressing images without losing quality can drastically improve page load times.

· Content Delivery Network (CDN): A CDN distributes content across multiple servers worldwide, ensuring faster delivery of web pages.

· Minimized Code: Reducing unnecessary code, including HTML, CSS, and JavaScript, ensures quicker page rendering.

Not only does a quick website keep users interested, but it also helps you rank higher in search results because Google values site speed highly.

5. Customer Reviews and Testimonials

In the field of eCommerce, customer reviews are an invaluable resource. They encourage potential buyers to feel confident about the quality of products, which acts as social proof and influences their purchasing decisions. A mechanism that makes it simple for customers to post reviews and read those of others should be included in any successful eCommerce website. Key characteristics include of:

· Verified Reviews: Ensure that only verified buyers can leave reviews, which builds trust in the authenticity of feedback.

· Star Ratings and Comments: A combination of star ratings and written reviews gives customers detailed insights into a product’s performance.

· Review Moderation: Implement a moderation system to prevent spam or fake reviews from appearing on the site.

Testimonials and reviews that are positive increase trustworthiness, encourage conversions, and have a big effect on customer retention.

User experience, security, and functionality must be given top priority on your website if you want to compete in the fiercely competitive eCommerce market. Building trust, interacting with clients, and increasing sales all depend on features like user-friendly navigation, responsiveness on mobile devices, safe payment gateways, quick loading times, and customer reviews. You’ll not only create a seamless buying experience by adding these essential elements, but you’ll also grow your online business to unprecedented levels.

Visit Us: http://www.shanviatech.com

[asdminstituteahmedabad]

What is Google My Business (GMB)?

Google My Business (GMB) is a powerful, free tool from Google that helps business owners manage how their business appears in Google search results and on Google Maps. With GMB, you can claim your local business listing and showcase essential details like your contact information, business hours, photos, services, and more. Whether it's the knowledge panel, local pack, or Maps, this information can appear across various sections of Google’s search engine.

For local businesses, GMB is essential. More than 60% of consumers who search for businesses online are ready to make a purchase. Mastering GMB can help drive these potential customers to your door, helping you fully leverage its features and maximize client engagement.

Why is Google My Business Important?

1. Manage Your Business Information

GMB lets you control what users see when they search for your business or services on Google. Information like your hours, website, and address can appear on Google Maps and search results. It also provides unique insights that you can’t easily get elsewhere, such as:

The number of people who viewed your profile, images, and posts.

Keywords and phrases people use to find your business.

Demographic information about your audience (age, gender, location).

Number of website visits, calls, and directions requests.

2. Engage with Your Customers

GMB allows you to interact with customers through reviews and comments. You can also post photos, which can increase engagement. Businesses with photos in their GMB profiles see 42% more requests for directions and 35% more clicks to their websites than those without.

3. Track and Grow Your Presence

With GMB, you can analyze how customers search for your business and where they're coming from. You can also track calls made directly from your GMB listing, allowing you to evaluate and improve your marketing strategies.

4. Collect and Showcase Reviews

Customer reviews play a vital role in building trust. Positive reviews act as social proof, showing potential customers that your business is worth their time and money. A 5-star review can significantly enhance your reputation and attract new customers.

5. Appointment Scheduling

GMB’s “Book an Appointment” feature simplifies the process for clients to schedule appointments. This is particularly useful for service-based businesses like salons, spas, and clinics, improving efficiency and customer satisfaction.

How to Set Up Google My Business

Follow these steps to list your business on Google and start optimizing your online presence:

Step 1: Go to Google My Business and click “Manage Now.” Step 2: Sign in with your Google account. Step 3: Enter your business name. If your business is already listed, you can claim it. Step 4: Add your location and contact information. Step 5: Choose your business category. Take care to select the most relevant categories to appear in search results for your industry. Step 6: Add your website, phone number, and any other contact details. Step 7: Verify your business by following Google’s instructions, which may involve receiving a postcard with a verification code. Step 8: Once verified, optimize your profile by adding photos, updating business hours, and regularly posting updates.

How to Enhance Your Google My Business Listing

Once your profile is set up, go a step further to maximize its effectiveness:

Complete Your Profile: Ensure all fields are filled, including contact details, services, and hours.

Choose Categories Wisely: Select both primary and secondary categories relevant to your business.

Post Regularly: Share updates, offers, or news with weekly posts.

Add Photos Consistently: Fresh images can keep your listing engaging and up-to-date.

Respond to Reviews: Engage with customers by acknowledging their feedback.

List Your Products and Services: Ensure potential clients can see what you offer.

Use the Messaging Feature: Enable the messaging tool to respond quickly to customer inquiries.

Managing Your Google My Business Account You can also manage your business hours, special events, and customer interactions easily with the GMB mobile app. Through the app, you can:

Update your business details.

Post events or promotions.

Respond to customer reviews.

Conclusion

Google My Business is an indispensable tool for local businesses. With the features and strategies outlined in this guide, you’re well-equipped to optimize your GMB listing, attract more customers, and grow your business. Start leveraging GMB today and see the difference it can make for your business.

For more in-depth learning on digital marketing, check out ASDM's Digital Marketing Course in Ahmedabad.

[t-u-t-a]

How to Optimize Your Website for Better SEO and Higher Rankings

Greetings, my fellow digital marketing enthusiasts! As the best blog writer on Tumblr, I am excited to share my top tips on optimizing your website for better SEO and higher rankings.

Search engine optimization (SEO) is a crucial aspect of digital marketing. It involves optimizing your website's content and structure to rank higher in search engine results pages (SERPs) for relevant keywords. By optimizing your website for SEO, you can drive more organic traffic to your site, increase your visibility, and improve your online presence.

Without further ado, here are my tips for optimizing your website for better SEO and higher rankings:

Conduct Keyword Research - Start by conducting keyword research to identify the keywords and phrases your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volume and low competition.

Optimize Your Website Structure - A well-organized website structure can improve user experience and make it easier for search engines to crawl and index your pages. Use a clear and simple navigation menu, organize your content into categories, and include internal links between related pages.

Optimize Your On-Page Content - Your on-page content should be optimized for both users and search engines. Use your target keywords naturally throughout your content, optimize your meta tags, and include internal and external links.

Focus on User Experience - Search engines prioritize user experience, so it's important to make sure your website is easy to navigate, loads quickly, and is mobile-friendly. Use responsive design, compress images, and minimize the use of JavaScript and CSS to improve page speed.

Build High-Quality Backlinks - Backlinks are an important ranking factor in SEO. Focus on building high-quality backlinks from relevant and authoritative websites to improve your website's authority and rankings.

By following these tips, you can optimize your website for better SEO and higher rankings, driving more traffic and improving your online presence.

I hope you found these tips helpful. If you have any questions or comments, feel free to leave them below.

[topseoprocess]

How Breadcrumbs Optimization is Beneficial for SEO

Breadcrumbs, a simple yet powerful navigation aid, can significantly enhance your website's SEO performance. Breadcrumbs help users understand their location within the website hierarchy and navigate back to previous sections easily. Here's an in-depth look at how optimizing breadcrumbs can benefit your SEO efforts.

1. Enhanced User Experience

Easy Navigation: Breadcrumbs provide a clear path for users to trace their steps back through the site hierarchy, enhancing navigation. This is particularly useful for websites with a complex structure, such as e-commerce sites with multiple categories and subcategories.

Reduced Bounce Rate: By improving navigation, breadcrumbs encourage users to explore more pages on your site. This increased engagement can reduce the bounce rate, signaling to search engines that your site provides valuable content.

Example: Home > Electronics > Mobile Phones > Smartphones

2. Improved Crawl Efficiency

Better Indexing: Breadcrumbs create a clear and logical site structure that search engines can follow. This helps ensure that all your pages are indexed, which is crucial for SEO.

Link Juice Distribution: Breadcrumbs help distribute link equity (or "link juice") across the site. This ensures that even the deeper pages receive some SEO benefits, improving their chances of ranking in search results.

For more details on how breadcrumbs can improve your SEO, explore our SEO company and Digital Marketing services.

3. Higher Click-Through Rates (CTR)

Visibility in SERPs: Breadcrumbs often appear in search engine results pages (SERPs). This additional layer of navigation provides users with an easy way to understand the structure of your site, making them more likely to click on your link.

Keyword Optimization: Breadcrumbs can be optimized with relevant keywords. Including keywords naturally within breadcrumb trails can enhance their visibility in search results, driving more organic traffic to your site.

Example: Home > SEO Services > On-Page SEO

Types of Breadcrumbs

Location-Based Breadcrumbs:Display the user’s location within the site hierarchy.Example: Home > Category > Subcategory > Product Attribute-Based Breadcrumbs:Display attributes of the page the user is on, commonly used in e-commerce.Example: Home > Category > Attribute 1 > Attribute 2Path-Based Breadcrumbs:Show the path the user has taken to reach the current page.Example: Home > Previous Page > Previous Page > Current Page

Best Practices for Breadcrumb Optimization

Consistency:Ensure breadcrumbs are consistently implemented across all pages for uniform navigation. Keyword Integration:Integrate relevant keywords naturally within breadcrumb trails to boost SEO without compromising user experience. Clickable Links:Make each level in the breadcrumb clickable to enhance navigation and user engagement. Use Schema Markup:Implement breadcrumb schema markup to help search engines understand the breadcrumb structure better, improving SERP appearance.

Implementation Tips

Choose the Right Type:Select the breadcrumb type that best suits your site’s structure and user needs. Responsive Design:Ensure breadcrumbs are responsive and work well on all devices, including mobiles and tablets. Hierarchy Representation:Accurately represent the site's hierarchy to avoid confusing users and search engines.

Conclusion

Breadcrumb optimization is a powerful yet often overlooked aspect of SEO. By improving navigation, enhancing user experience, and boosting click-through rates, breadcrumbs can significantly impact your site’s SEO performance. Implementing best practices and using the right type of breadcrumbs tailored to your site’s needs can provide a substantial SEO boost

[repguardians]

Mastering On-Page SEO: A Complete Breakdown of Essential Techniques

In the competitive landscape of digital marketing, mastering on-page SEO (Search Engine Optimization) is essential for achieving higher search engine rankings and driving organic traffic to your website. On-page SEO refers to the optimization efforts made directly on the web pages to improve their visibility and relevance to search engines like Google. By implementing effective on-page SEO techniques, you can enhance your website's chances of ranking well for relevant keywords and ultimately attract more qualified visitors. Here’s a comprehensive breakdown of essential on-page SEO techniques to help you optimize your web pages effectively:

Keyword Research and Optimization

Keyword research forms the foundation of on-page SEO. Start by identifying relevant keywords and phrases that your target audience is likely to use when searching for content related to your business or industry. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume keywords with manageable competition.

Keyword Placement: Once you've identified your target keywords, strategically place them in crucial on-page elements such as:

Title Tag: Include your primary keyword near the beginning of the title tag to improve relevancy.

Meta Description: Craft a compelling meta description that includes relevant keywords to increase click-through rates.

Heading Tags (H1, H2, etc.): Use heading tags to structure your content logically and incorporate keywords naturally.

URL Structure: Optimize your URLs by including relevant keywords, keeping them concise and readable.

Optimizing Content Quality and Relevance

Content remains king in SEO. Create high-quality, informative, and engaging content that satisfies user intent. Google prioritizes content that provides value to users, so focus on:

Content-Length: Aim for comprehensive content that thoroughly covers the topic. Longer content tends to perform better in search engine rankings.

Keyword Density: Avoid keyword stuffing and ensure keywords are used naturally throughout the content.

Use of Multimedia: Enhance user experience with images, videos, infographics, and other multimedia elements. Optimize these elements with descriptive filenames and alt text.

Mobile-Friendliness and Page Speed

With the majority of internet users accessing websites via mobile devices, ensuring your website is mobile-friendly is crucial for SEO success. Google considers mobile-friendliness as a ranking factor, so:

Responsive Design: Ensure your website design adapts seamlessly to various screen sizes and devices.

Page Speed: Improve loading times by optimizing images, leveraging browser caching, and minimizing CSS and JavaScript files. Use tools like Google PageSpeed Insights to identify and resolve speed issues.

Internal Linking and Navigation

Internal linking helps distribute link equity throughout your website and enhances user navigation. Create a logical hierarchy of internal links to guide users and search engines through your content. Key practices include:

Anchor Text: Use descriptive anchor text that includes relevant keywords for internal links.

Site Structure: Organize your website into categories and subcategories to facilitate easy navigation and indexation by search engines.

Technical SEO Considerations

Technical SEO ensures that search engines can crawl and index your website effectively. Pay attention to:

XML Sitemap: Create and submit an XML sitemap to help search engines discover and index your web pages.

Robots.txt: Use a robots.txt file to instruct search engines on which pages to crawl and which to avoid.

Canonical Tags: Implement canonical tags to prevent duplicate content issues and consolidate link equity.

User Experience (UX) Optimization

User experience directly impacts SEO rankings. Prioritize user-friendly design and functionality by:

Clear Call-to-Actions (CTAs): Guide users towards desired actions (e.g., sign-ups, purchases) with prominent CTAs.

Readable Typography: Use legible fonts and appropriate font sizes to enhance readability.

Secure Website: Ensure your website has an SSL certificate (HTTPS) to provide a secure browsing experience.

Regular Monitoring and Optimization

SEO is an ongoing process. Monitor your website’s performance using analytics tools like Google Analytics and Search Console. Regularly review:

Keyword Rankings: Track keyword positions and adjust your strategy based on performance.

Traffic and Engagement Metrics: Monitor organic traffic, bounce rates, and time-on-page to gauge user engagement.

Algorithm Updates: Stay informed about Google’s algorithm updates and adjust your SEO strategy accordingly.

Conclusion

Mastering on-page SEO requires a combination of technical expertise, strategic planning, and continuous optimization efforts. By implementing these essential techniques and staying abreast of industry trends, you can enhance your website’s visibility, attract more organic traffic, and ultimately achieve your business objectives. Remember, SEO is not just about ranking higher on search engines but also about delivering valuable content and a seamless user experience.

By prioritizing on-page SEO, you can establish a strong foundation for your digital marketing efforts and drive sustainable growth for your online presence.

[edutechbits]

Outsourcing Search Engine Optimization (SEO)

Outsourcing Search Engine Optimization (SEO)

Outsourcing Search Engine Optimization (SEO)   ♦♦ What is SEO and why is it important? Simply put, basically Search Engine Optimization or SEO is some of the search engine rules that if followed or applied, the search engine considers the desired website as important to the search engine and ranks it. In today’s competitive world it is almost impossible to get visitors or traffic from search…

[digitalmarketingagencypeshawar]

Peshawar Digital Marketing Agency: Crossing the Digital Divide

The thriving capital of Khyber Pakhtunkhwa, Pakistan, Peshawar, has witnessed a notable increase in the presence and influence of digital marketing organisations in the quickly changing digital world. These organisations are leading the way in converting conventional company models into innovative, web-based businesses. Among the platforms they use, Tumblr sticks out as a special and successful tool for digital marketing, providing a variety of chances for brands to engage with their audience in a creative and efficient manner.

Digital Marketing's Ascent in Peshawar Peshawar's digital marketing landscape has expanded rapidly in the last several years. In order to improve their online visibility, local businesses—from classic handicraft stores to cutting-edge tech startups—are increasingly resorting to digital marketing services. Search engine optimisation (SEO), content marketing, social media management, and online advertising are just a few of the services that these firms provide.Digital Marketing Agency In Peshawar offers wide range of digital topics.

Tumblr:

A Missed Opportunity in Online Advertising The social networking and microblogging site Tumblr is frequently eclipsed by industry heavyweights like Facebook, Instagram, and Twitter. But because of its special qualities, it's a useful tool for digital marketers. Rich multimedia material, fully customisable blogs, and a vibrant community are all made possible by Tumblr, and these features can be especially helpful for niche marketing.

What makes Tumblr special?

Creativity and Customisation:

Brands may develop aesthetically pleasing and highly customised blogs with Tumblr thanks to its versatile interface. With this creative freedom, brands may successfully communicate their identity and values.

Text, images, quotations, links, audio, and video are just a few of the types that Tumblr can handle when it comes to rich multimedia material. Because of its adaptability, marketers may employ a variety of content formats to interact with their audience and increase user engagement.

Community Engagement:

The robust and lively communities on Tumblr are well-known. Using these communities, brands may interact with consumers who have similar interests and develop a devoted following. Benefits for SEO: Tumblr blogs have good SEO. A brand's presence on search engines can be increased by having a well-optimised Tumblr page, which will increase organic traffic to the main website.

How Peshawar's Digital Marketing Agencies Use Tumblr Peshawar-based digital marketing companies are starting to realise Tumblr's potential. They are using the platform as follows:

Content Creation:

To cater to the interests of Tumblr's wide user base, agencies provide visually appealing and captivating content. Blog entries, info-graphics, films, and interactive materials fall under this category. Community Building: Agencies assist brands in gaining a devoted and robust following on Tumbler by actively engaging in these communities. By interacting with users via direct messages, re blogs, and comments, they promote a sense of community and fidelity.

Campaign Management:

To reach a wider audience, agencies use promotional posts and targeted advertising to manage and carry out marketing campaigns on Tumblr. To improve campaign performance, they monitor performance data and make necessary adjustments.

Brand Identity:

Agencies assist companies in building a strong online presence on Tumblr by creating personalised themes and unified branding. The uniformity of the brand across all digital platforms strengthens trust and brand recognition.

In summary Peshawar's digital marketing environment is dynamic and changing quickly. The city's digital marketing organisations are skilled at using Tumblr and other platforms to help businesses reach their target audiences and meet their marketing objectives. Because of its distinctive qualities, Tumblr is a useful resource for innovative and community-focused marketing campaigns. The importance of these agencies will only increase as more companies realise the possibilities of digital marketing, spurring success and innovation in Peshawar's business community.

FAQ

1. What is the purpose of using Tumblr for digital marketing for my company? Tumblr has several benefits, like blogs that are incredibly customisable, support for rich multimedia material, and active community involvement. These characteristics might make your company stand out and appeal to a specific type of customer.

How might a Tumblr digital marketing agency benefit my company? On Tumblr, a digital marketing agency can support with content creation, community building, campaign management, and brand identity establishment.

Is Tumblr appropriate for all kinds of companies? Tumblr may help any business trying to interact with specific communities and improve their online profile, but it's especially useful for companies that can use creative and graphic content.

What are the advantages of Tumblr for SEO? Because Tumblr blogs are SEO-friendly, they can raise the visibility of your brand on search engines. Tumblr optimised content can increase organic traffic to your primary website.

What distinguishes Tumblr's community involvement from that of other platforms? Creative expression and a strong feeling of common interests are what fuel Tumblr's community engagement. With regard to particular issues, users frequently establish close-knit communities, which facilitates brand engagement with highly engaged audiences. Businesses in Peshawar can improve their digital marketing tactics, expand their customer base, and succeed more in the digital sphere by knowing and leveraging Tumblr's distinctive qualities.

Q6: How can companies assess whether their efforts in digital marketing are successful? A6: Key performance indicators (KPIs) such website traffic, conversion rates, social media engagement metrics, return on investment (ROI) from advertising campaigns, and search engine rankings can be used by businesses to gauge the effectiveness of their digital marketing initiatives.

Q7: How does content marketing fit into the plans of digital marketers? A7: Content marketing is essential for building a brand's credibility and authority. The target audience is drawn to and engaged by high-quality content, which also generates organic traffic and bolsters other marketing initiatives like SEO and social media marketing.

Q8: Are there any particular trends in digital marketing that Peshawar businesses ought to be aware of? A8: Trends like the growing usage of video content, influencer marketing, mobile optimisation, personalised marketing experiences, and the expanding influence of automation and artificial intelligence in marketing are things that businesses should be aware of.

Q9: How can Peshawar-based digital marketing companies assist with brand development? A9: By developing a strong online presence through consistent branding across several digital channels, interesting content, well-placed advertisements, and proactive social media management, these agencies help to establish brand recognition and loyalty.

Q10: What qualities ought companies to consider before selecting a Peshawar digital marketing agency? A10: Companies should seek out an agency with a track record of accomplishment, experience in the relevant field, a wide range of services, a clear grasp of their objectives, open communication, and a cooperative mindset.

[digitalravi-49]

Unlocking the Potential of Google Ads: A Comprehensive Guide

In today’s Digital Marketing , advertising is crucial for businesses to reach their target audience effectively. Among the various online advertising platforms available, Google Ads stands out as one of the most powerful tools for businesses of all sizes. However, many businesses struggle to harness its full potential due to lack of knowledge or understanding. In this comprehensive guide, we’ll delve into the world of Google Ads and explore how businesses can unlock its potential to drive growth and success.

Understanding Google Ads:

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads on Google’s search engine results pages (SERPs), websites, YouTube, and other platforms. The ads are shown to users based on their search queries, interests, and browsing behavior, making it highly targeted and effective.

Key Components of Google Ads:

Keywords: Keywords are the foundation of Google Ads campaigns. Businesses bid on relevant keywords that users might search for, and their ads appear when those keywords are used in a search query.

Ad Campaigns: Google Ads allows businesses to create multiple ad campaigns, each targeting specific goals or audiences. Campaigns can be customized based on factors like location, language, and device.

Ad Groups: Within each campaign, businesses can create ad groups to organize their ads based on themes or product categories. Ad groups contain a set of keywords and ads tailored to a specific audience.

Ad Formats: Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads. Each format serves different purposes and can be customized to fit the business’s objectives.

Ad Extensions: Ad extensions enhance the visibility and relevance of ads by providing additional information such as location, phone number, links to specific pages, and more.

Optimizing Google Ads Campaigns:

To maximize the effectiveness of Google Ads campaigns, businesses should focus on:

Keyword Research: Conduct thorough keyword research to identify relevant keywords with high search volume and low competition.

Compelling Ad Copy: Write compelling ad copy that grabs attention, highlights unique selling points, and includes a clear call-to-action (CTA) to encourage user engagement.

Landing Page Optimization: Ensure that the landing pages linked to the ads are relevant, user-friendly, and optimized for conversions.

Continuous Monitoring and Optimization: Regularly monitor campaign performance, analyze key metrics such as click-through rate (CTR) and conversion rate, and make necessary adjustments to optimize campaign performance.

Conclusion:

Google Ads offers businesses a powerful platform to reach their target audience and drive meaningful results. By understanding its key components and implementing best practices for campaign optimization, businesses can unlock the full potential of Google Ads to achieve their marketing objectives and drive growth.

If you’re looking to master the art of Google Ads Course and Digital Marketing Course in Hyderabad, consider enrolling in Web Trainings Academy. With expert faculty and comprehensive courses, Web Trainings Academy provides top-notch digital marketing and Google Ads courses in Hyderabad to help you succeed in today’s competitive landscape.

So, why wait? Take the first step towards digital marketing excellence with Web Trainings Academy today!

[krishna8717]

top 10 things about digital markerting

Here are the top 10 things to know about digital marketing:

Digital Channels: Digital marketing encompasses various online channels such as social media, search engines, email, websites, and mobile apps.

Content Marketing: Creating valuable and relevant content is crucial for digital marketing success. Content can include blogs, videos, infographics, and more.

SEO: Search Engine Optimization (SEO) is essential for improving your website's visibility on search engines like Google. It involves optimizing keywords, meta tags, and content quality.

PPC Advertising: Pay-Per-Click (PPC) advertising allows you to display ads on search engines and other platforms. You pay only when a user clicks on your ad.

Social Media Marketing: Utilize social media platforms like Facebook, Instagram, Twitter, and LinkedIn to reach and engage with your target audience.

Email Marketing: Sending targeted emails to subscribers can be an effective way to nurture leads, promote products, and build customer relationships.

Analytics: Analyzing data from digital marketing campaigns helps in measuring performance, identifying trends, and making data-driven decisions.

Mobile Optimization: With the increasing use of mobile devices, optimizing your digital marketing efforts for mobile users is crucial. This includes responsive design, mobile-friendly content, and mobile ads.

Conversion Rate Optimization (CRO): Improving the percentage of website visitors who take desired actions (such as making a purchase or filling out a form) is key to maximizing ROI.

Continuous Learning: The digital marketing landscape is constantly evolving. Staying updated with industry trends, best practices, and new technologies is essential for success.

These are foundational aspects, and there's much more to explore within each category as you delve deeper into digital marketing.

[mysticalpiratekryptonite-blog]

Mastering SEO: Tips and Tricks for Online Success

In today's digital age, Search Engine Optimization (SEO) has become a cornerstone of online success. Whether you're a small business owner, a content creator, or a marketer, understanding SEO tips and tricks is essential for improving your website's visibility and driving organic traffic. In this article, we'll delve into some expert tips and tricks to help you master SEO and boost your online presence.

Keyword Research and Optimization Start by conducting thorough keyword research to identify the terms and phrases your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords with decent search volumes and low competition. Incorporate these keywords strategically into your website's content, including titles, headings, meta descriptions, and throughout the body text. However, avoid keyword stuffing, as it can negatively impact user experience and lead to penalties from search engines.

Create High-Quality, Relevant Content Focus on creating valuable, engaging, and informative content that addresses your audience's needs and interests. Use a variety of content formats such as articles, videos, infographics, podcasts, and interactive elements to cater to different preferences. Regularly update your content to ensure it remains fresh and relevant, as search engines favor recent and up-to-date information.

Optimize Website Structure and Navigation Ensure your website has a clear and intuitive structure that allows both users and search engines to navigate easily. Use descriptive and SEO-friendly URLs, organize content into categories and subcategories, and implement breadcrumbs for enhanced navigation. Optimize your website's loading speed by compressing images, using caching techniques, and minimizing unnecessary scripts and plugins.

Mobile-Friendly Design With the increasing use of mobile devices, having a mobile-friendly website is crucial for SEO success. Use responsive design principles to ensure your website looks and functions seamlessly across various screen sizes and devices. Test your website's mobile-friendliness using Google's Mobile-Friendly Test tool and make necessary optimizations.

Optimize Meta Tags and Descriptions Craft compelling and descriptive meta titles and meta descriptions that accurately represent your content and entice users to click. Include relevant keywords naturally in your meta tags but avoid over-optimization. Use schema markup to provide additional context to search engines and improve the visibility of rich snippets in search results.

Earn Quality Backlinks Focus on earning high-quality backlinks from reputable and relevant websites in your industry or niche. Create shareable content that naturally attracts backlinks, such as comprehensive guides, case studies, original research, or unique insights. Participate in guest blogging, collaborate with influencers, and leverage social media platforms to amplify your content and attract backlinks organically.

Monitor and Analyze Performance Use tools like Google Analytics, Google Search Console, and third-party SEO platforms to track your website's performance, traffic sources, keyword rankings, and user behavior. Analyze data regularly to identify areas for improvement, capitalize on successful strategies, and adapt to algorithm changes and market trends.

Stay Updated and Adapt

SEO is constantly evolving, with search engines updating their algorithms and ranking factors regularly. Stay informed about industry trends, algorithm updates, and best practices through reputable SEO blogs, forums, webinars, and conferences. Continuously adapt your SEO strategies and tactics to align with current best practices and ensure long-term success.

By implementing these SEO tips and tricks, you can enhance your website's visibility, attract more organic traffic, and ultimately achieve your online goals. Remember that SEO is an ongoing process that requires dedication, monitoring, and adaptation, but the rewards in terms of improved search rankings and increased visibility are well worth the effort.

[cindylouwho-2]

Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month. 

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial. 

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall. 

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though. 

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips. 

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor. 

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read. 

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them. 

Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there. 

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes. 

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience. 

Yahoo’s search redesign is expected to start appearing in early 2024. 

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram. 

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts. 

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.  

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads. 

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

LinkedIn

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything. 

Yes, SEO can help you get found on LinkedIn.

Pinterest

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”. 

Reddit

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month. 

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training. 

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money. 

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.” 

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries. 

Twitter removed headlines from news link cards, but will be bringing them back soon. 

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction. 

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android. 

If you produce Shorts for YouTube, you will want to know how that algorithm works. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements. 

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp. 

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting. 

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.] 

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved. 

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing. 

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots. 

STATS, DATA, TRACKING 

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview. 

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4. 

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data. 

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships. 

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17. 

MISCELLANEOUS (including humour) 

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious. 

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws. 

Jewellery finding company TierraCast is closing by the end of 2023. 

UPDATED: December 4, 2023