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biglisbonnews · 2 years ago

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'White Lotus' Besties Land Their First Fashion Campaign "The List" is PAPER's monthly roundup of the newest arrivals, capsules and collaborations. Scroll through, below, to see January's biggest fashion news.SKIMS Valentine's Day ShopItalian actresses and real-life best friends Beatrice Grannò and Simona Tabasco, who played Mia and Lucia in the second season of the hit HBO series The White Lotus, landed their first fashion campaign for SKIMS, which is celebrating the launch of their new Valentine's Day shop featuring their Fits Everybody and Silk collections designed in romantic tones with vintage-inspired lace detailing.Available January 23 at SKIMS.comLoveShackFancy Expands Into ActivewearAfter successful collaborations with Beach Riot and Bandier, LoveShackFancy has decided to launch their first line of activewear. The collection features three prints; a pretty pink floral, a vibrant blue hibiscus, and a cream, neutral bouquet, all printed amongst athleisure-wear like sports bras, leggings, biker shorts, tanks, athletic dresses, skirts and more. Available now at LoveShackFancy.comUGG x MadhappyMadhappy, a brand that focuses on creating conversations around mental health, is collaborating with UGG. The duo have modified the classic, cozy boot into five different colors to choose from in the collection, making this a perfect winter staple shoe for the 2023 It girl.Available now at madhappy.com Telfar Wallets See on Instagram After a long wait, fans are finally able to add wallets to their Telfar collection. There will be 17 colors available and all are made from real leather (as opposed to the "vegan leather" bags they're known for). The compact styles feature an embossed T logo and are zipped around the circular part of the wallet.Available at shop.telfar.net on January 23 at 12pm ESTSavage x Fenty Game Day CollectionWhile we wait for what's sure to be an epic performance from Rihanna at this year's Super Bowl halftime show, Savage x Fenty is giving fans an opportunity to show their game day spirit with a sporty collection of hoodies, sweatpants, varsity jerseys and more, including a very cheeky "Rihanna Concert Interrupted By A Football Game" t-shirt that's sure to make the rounds on IG quickly.Available now at SavageX.comVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVictor Glemaud, known for his signature graphic knits and a mainstay on the NYFW calendar, is launching an exclusive label with shopping network HSN called VG Victor Glemaudsize in sizes XS to 3X, all for under $100. “These are clothes that will bring people joy and put a smile on everyone's face,” said Victor Glemaud. “That’s why it was important the new VG Victor Glemaud apparel line was accessible to all in order to spread joy to a wider audience – and HSN is the best partner to do that with.” Available now at HSN.com and live on HSN on January 7Disney's 100th Anniversary and Lunar New Year Capsule With GivenchyGivenchy is kicking off 2023 with a new capsule with Disney for its 100th anniversary featuring Oswald the Lucky Rabbit in honor of the Lunar New Year. The campaign features Alton Mason, Madelaine Petsch and Amber Liu wearing statement pieces from the collection which includes varsity jackets, denim, hoodies and track pants.Available now at Givenchy.comKenzo Drop 1 PixelKenzo Drop 1 PixelKenzo Drop 1 PixelKenzo Drop 1 PixelPixelated logos, tigers, roses and hearts are all over Kenzo's first drop of 2023, including on sweatshirts, jackets, denim and cardigan sets. The motifs are a reference of creative director Nigo's teenage years during the '70s and '80s in Japan and are a continuation of his first collection for the brand last year.Available now at Kenzo.comSaint Laurent Men's Spring 2023 CampaignA bunch of silver-haired film directors are starring in the new menswear campaign for Saint Lauren, including Spanish director Pedro Almodóvar, Canada's David Cronenberg (known for his "bloody horror" genre), neo-noir filmmaker Abel Ferrara and indie director Jim Jarmusch. All four were shot by David Sims and star in short black and white campaign clips where the pose in the brand's elegant Spring 2023 collection.Blackpink's Rosé Fronts the Global Campaign for Tiffany LockBlackpink's Rosé Fronts the Global Campaign for Tiffany LockBlackpink's Rosé Fronts the Global Campaign for Tiffany LockTiffany & Co. ambassador Rosé stars in a new campaign for the brand's first all-gender jewelry collection, the Lock, which first debuted in September and has been expanded to include an array of rings, earrings and pendants in rose gold, with multiple colorways debuting later in the year. The bangles feature an elegant swiveling mechanism that allows the designs to open and close.Available now at Tiffany & Co. stores and Tiffany.com https://www.papermag.com/january-2023-fashion-news-skims-2656246485.html

#The list #Paper Magazine #PAPER

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moonley18 · 10 months ago

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The Sodfather T-Shirt

Honor the legendary George Toma with The Sodfather Shirt, a tribute to the iconic groundskeeper who has left his mark on every Super Bowl playing surface since 1967. Celebrate the legacy of "The Sodfather" as he continues his work in preparing State Farm Stadium for the big game and Rihanna's halftime show.

The shirt features a captivating narrative about George Toma's illustrious career and contributions to the world of sports turf management. Show your appreciation for this groundskeeping legend and his dedication to ensuring top-notch playing fields for the NFL's grandest stage. Whether you're a football enthusiast or simply admire excellence in turf management, The Sodfather Shirt is a stylish way to pay homage to a living legend.

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teeviews · 2 years ago

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Super-bowl 2023 Halftime Rihanna T-Shirt, Rihanna Sweatshirt

Get ready for the ultimate pop culture moment of Super Bowl 2023 with our exclusive Halftime Rihanna T-Shirt and Sweatshirt! Show off your love for the queen of R&B and pay homage to her highly anticipated halftime performance. Made from the softest fabric, these pieces are perfect for a cozy game day at home or a night out with friends. Don't miss out on this limited edition must-have for any Rihanna fan! #SuperBowl2023 #HalftimeRihanna #RihannaMerch

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suchananewsblog · 2 years ago

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Fenty and Mitchell & Ness Just Dropped a Collab for the 2023 Super Bowl

Calling all Rihanna followers and soccer followers and Rihanna x soccer followers! In advance of the huge Rihanna live performance — er, Super Bowl — on February 12, the celebrity’s fan-favorite Fenty model has teamed up with the NFL and well-known sporting items model Mitchell & Ness to curate a unisex capsule collection of NFL x Fenty t-shirts, long-sleeved shirts, and hoodies. The nine-item…

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#fashion #Football #music #NFL #Rihanna #Shopping #Super Bowl

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surveysonfleek · 7 years ago

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348.

5000 Question Survey Pt. 1

1. Who are you? dee. 2. What are the 3 most important things everyone should know about you? i live in sydney, i’m 26 and i’m so bored that i’m gna attempt this. 3. When you aren't filling out 5,000 question surveys like this one what are you doing? working, sleeping, eating or hanging out with my boyfriend and/or friends. 4. List your classes in school from the ones you like the most to the ones you like the least (or if you are out of school, think of the classes you did like and didn't like at the time). i liked visual arts the most, religion the least. 5. What is your biggest goal for this year? to find a new job.

6. Where do you want to be in 5 years? hopefully found a good career, married with either kids or planning to have kids. 7. What stage of life are you in right now? i’m still finding myself. 8. Are you more child-like or childish? childish i guess. 9. What is the last thing you said out loud? bye. 10. What song comes closest to how you feel about your life right now? 20 something - sza. 11. Have you ever taken martial arts classes? i did back in 7th grade, quit after i got yellow belt lmao. 12. Does your life tend to get better or worse or does it just stay the same? it’s been the same for the past couple of years. hopefully it’s just better from now on. 13. Does time really heal all wounds? kinda. it definitely eases the ‘pain’. 14. How do you handle a rainy day? i complain if i have to work, i love it if i’m staying home. 15. Which is worse...losing your luggage or having to sort out tangled holiday lights? definitely losing my luggage. 16. How is your relationship with your parents? Will you miss them when they are gone? my relationship with my parents is pretty good. we’re not super close but we all get along. 17. Do you tend to be aware of what is going on around you? usually. 18. What is the truest thing that you know? haha not sure. that i’m currently living this life? 19. What did you want to be when you grew up? a singer or actress even though i couldn’t sing or act. 20. Have you ever been given a second chance? yep. 21. Are you more of a giver or a taker? giver. 22. Do you make your decisions with an open heart/mind? yes. 23. What is the most physically painful thing that has ever happened to you? this weird migraine/virus thing i had a couple years ago. it’s probably the last time in forever i’ve cried because of pain. i’m surprised i didn’t go to the hospital. 24. What is the most emotionally painful thing that has ever happened to you? going through my parents’ separation and having my grandmother die within three months. 25. Who have you hugged today? like five of my friends. 26. Who has done something today to show they care about you? my boyfriend drove us to dinner tonight lol. 27. Do you have a lot to learn? of course. there’s always room to learn. 28. If you could learn how to do three things just by wishing and not by working what would they be? all skills needed for i.t., all skills needed for nursing/doctor, all skills needed for management. 29. Which do you remember the longest: what other people say, what other people do or how other people make you feel? how people make me feel. 30. What are the key ingredients to having a good relationship? basically having the same kind of relationship as best friends and being in love with each other. 31. What 3 things do you want to do before you die? get married, have kids, live to see my grandchildren. 32. What three things would you want to die to avoid doing? pap smears, long plane trips and taking shoes off and laptops out at airport security lol. 33. Is there a cause you believe in more than any other cause? hmm idk lol. gay marriage and feminism. 34. What does each decade make you think of: The 19.. 20's: flapper girls (i could totally be in the wrong decade, my bad) 30's: american gangsters 40's: betty boop 50's: sound of music 60's: marilyn monroe 70's: disco era 80's: neon 90's: grunge 2000: sept 11 2010's: eyebrows 35. Which decade do you feel the most special connection to and why? 90s. i loved my childhood. 36. What is your favorite oldie/classic rock song? bohemian rhapsody. 37. What country do you live in and who is the leader of that country? If you could say any sentence to the current leader of your country what would it be? australia, malcolm turnbull. make gay marriage legal already. 38. What's your favorite TV channel to watch in the middle of the night? i don’t really have a favourite channel, i just watch certain shows i like. 39. What Disney villain are you the most like and why? ursula hahaha. that makeup tho. 40. Have you ever been a girl scout/boy scout? nope. 41. If you were traveling to another continent would you rather fly or take a boat? definitely fly unless it’s on a luxury cruise ship. 42. Why is the sky blue during the day and black at night? because of the sun. 43. What does your name mean? goddess of wine. 44. Would you rather explore the deeps of the ocean or outer space? neither tbh. i don’t like the depths of the unkown. 45. Word association What is the first word that comes to mind when you see the word: Air: bender Meat: sweats Different: strokes Pink: panther Deserve: more White: dove Elvis: presley Magic: carpet Heart: love Clash: band Pulp: fiction 46. If you could meet any person in the world who is dead who would you want it to be? my grandparents. 47. What if you could meet anyone who is alive? rihanna. 48. Is there a movie that you love so much you could watch it everyday? haha not really. 49. You are going to be stuck alone in an elevator for a week. What do you bring to do? a ton of food, a puzzle book, my kindle, my phone and charger, a bed lol. 50. Have you ever saved someone's life or had your life saved? nope. 51. Make up a definition for the following silly words... Fruitgoogle: a fruit that’ll appear every time you google something and you have to eat it to get the results lol Ambytime: time for an ambulance Asscactus: a cactus in the shape of an ass 52. What was the last thing you made with your own hands? food. 53. What was your favorite toy as a child? probably my cabbage patch doll. 54. How many TV’s are in your house? five. 55. What is your favorite thing to do outside? lie down in the sun. 56. How do you feel when you see a rainbow? happy i guess. i always point it out. 57. Have you ever dreamt a dream that came true? yep. 58. Have you ever been to a psychic/tarot reader? nope. i don’t think i’d want to tbh. 59. What is your idea of paradise? a sunny beach resort that’s all inclusive. 60. Do you believe in god and if so what is he/she/it like? yeah i do, but idk what they’re like. 61. Do you believe in Hell? i think so. 62. What one thing have you done that most people haven't? visit nearly all continents of the world. 63. What is the kindest thing you have ever done? do any favours that weren’t expected of me i guess. 64. Are you a patient person? not really. 65. What holiday should exist but doesn't? ha idk. 66. What holiday shouldn't exist but does? none. 67. What's the best joke you ever heard? i’ve heard plenty, i just don’t have a favourite. 68. Where is the most fun place you have EVER been? disney world! 69. Is your hair natural or dyed? the ends are dyed, otherwise natural. 70. Do you have any deep dark secrets or are you pretty much up front? i’m up front. 71. What is under your bed right now? boxes of junk, presents i never used, a huge bag of hand sanitzers from bath and body works, old uni booked etc. 72. If you were in the Land of Oz would you want to live there or go home? go home thanks. 73. If you drive do you frequently speed? yes. 74. What is the world's best song to dance to? idk haha. 75. What song was on the last time you danced with someone? i forgot. 76. Do you prefer Disney or Warner Brothers? disney. 77. What is the first animal you would run to see if you went to the zoo? panda. i don’t think i’ve ever seen one in real life. 78. Would you consider yourself to be romantic? not really. 79. If the earth stopped rotating would we all fly off? no idea. 80. What is the one thing that you love to do so much that you would make sacrifices to be able to do it? traveling. saving money to travel is a bitch, not to mention getting time off from your job etc. 81. If you (and everyone) had to lose one right or freedom, but you could pick which one everyone had to lose, what would you pick? idk tbh. 82. If you had to choose would you live on the equator or at the North Pole? equator. 83. Would you rather give up listening to music or watching television? errrr. that’s hard. watching tv i guess. since i watch all my shows on my laptop anyway. 84. What do you think makes someone a hero? doing something good for the masses and being inspirational. 85. What cartoon would you like to be a character in? aladdin. 86. Name one thing that turns your stomach: bad smells. 87. What was the last thing you paid for? dinner. 88. Are you a coupon clipper? nah, we never get any good coupons here. 89. Get anything good in the mail recently? yeah, my purchase from ebay. 90. Which would you rather take as a gym class...dancing, sailing, karate, or bowling? bowling lol. 91. In Star Trek people 'beam' back and forth between different places. What this means is they stand in a little tube and their molecules are deconstructed and sent to another tube somewhere else where they are reassembled. Only problem is when the molecules are deconstructed the person is dead. When they are put back together it is only a clone that has all the dead person's memories. So... Is the person who gets beamed the same person on both ends? physically no... it’s like that ship paradox i guess. 92. What insects are you afraid of? cockroaches. 93. If you could print any phrase on a T-shirt, what would it say? nothing to wear. 94. What's the most eccentric thing you have ever worn? cat ears? lol it was for halloween. 95. If you could pick one food that you could eat all you wanted but it would have no effect on how much you weigh, what food would it be? hotdogs. actually ribs. 96. What are your parents interested in? they love tv shows and movies. my dad loves fishing too lol. 97. Have you ever caught an insect and kept it as a pet? Have you ever caught and tamed a wild animal? no and no. 98. What is more helpful to you, wishes or plans? plans definitely. i’m too lazy to make my wishes come true. 99. When do you feel your life energy the strongest? when i’m the most awake? 100. You are spending the night alone in the woods and may bring only 3 items with you. What do you bring? a tent, bed and food.

#survey #surveys #quiz #bored #questions

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mitrofan-online · 5 years ago

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Forbes made a rating of Fab 40, in which he rated the most expensive brands in the world of sports - from manufacturers of training suits to football clubs.

Brands, like the athletes who advertise them, can triumphantly return - or quickly bother the public. The brand value of a sports team is influenced by the actions of managers and players. Sporting events may or may not be popular. All this is reflected in our assessment of brands, writes Forbes. A prime example: six years ago, Puma's profit fell while its rivals Nike and Adidas reported large revenues. Puma has devised an incredible comeback plan including collaboration with singer Rihanna and sprinter Usain Bolt. Puma shares rose 74% over the past year, while Adidas shares were up 46% and Nike were up 25%. Impressive? The Puma price / earnings ratio is 46, and against its background, Nike (35) and Adidas (30) look cheap. This year, Puma first entered the Fab 40 ranking and ranks sixth in the Companies category. Her brand - that is, only one name - is estimated at $ 4 billion. Back side? Take a look at Under Armor, whose brand is worth $ 3.5 billion - 36% less than three years ago. Under Armor is losing market share to brands like Puma and New Balance. According to CNBC, the company is growing concern that consumers perceive Under Armor exclusively as a brand of “gym wear” that sells sweatshirts and shorts. Since late July, the company's shares fell from $ 24 to $ 18. In addition to Puma, this year the newcomer to the Fab 40 rating was Gatorade (the manufacturer accounts for 77% of the sports drinks market, and we decided that it can be considered a sports brand). In addition, the Kentucky derby (last place in the Fab 40 in 2013), Conor McGregor and the Los Angeles Dodgers (Fab 40 participants in 2016) returned to the ranking. MLBAM (sold the BamTech brand to Walt Disney), NESN (lost in value to Gatorade and Puma), Usain Bolt (retired) and Manchester United (replaced by New England Patriots and Barcelona clubs) left the list.

Companies

1. Nike, $ 36.8 billion Over the past two years, Nike stocks outperformed Adidas stocks by more than two to one and Under Armor stocks by more than four to one. 2. ESPN, $ 13.1 billion ESPN's operating income exceeds $ 3 billion with monthly membership fees of $ 8 — more than any other sports network. 3. Adidas, $ 11.2 billion In April, Beyoncé and Adidas announced a joint project, in which the artist will develop branded clothing and shoes for the brand. 4. Gatorade, $ 6.7 billion Gatorade holds 77% of the US sports beverage market, while Powerade’s closest competitor is only 15%. 5. Sky Sports, $ 4.4 billion In 2018-2019, the audience of the Sky Sports Premier League television channel in the UK grew by 12%. 6. Puma, $ 4 billion In the first nine months of 2019, Puma shares went up 60% to $ 79. 7. Under Armor, $ 3.5 billion Over the past two years, Under Armor operating income (revenue excluding interest, taxes, depreciation and amortization) has fallen by 72% to $ 157 million. 8. UFC, $ 2.4 billion Earlier this year, the UFC and Disney signed a seven-year contract, under which the UFC receives a commission from paid broadcasts on ESPN +. 9. YES, $ 1.5 billion In September, a consortium of investors led by the owner of the New York Yankees bought YES Network from Disney for $ 3.47 billion. 10. Reebok, $ 800 million Reebok sales in 2018 fell by 3%, but the company nevertheless became profitable again.

Sport events

1. Super Bowl, $ 780 million According to Kantar Media, CBS received $ 382 million in advertising revenue during the last Super Bowl. A year earlier, NBC earned $ 408 million on the decisive game. 2. Summer Olympics, $ 375 million NBC raised $ 1.2 billion in sales of advertising in America during the 2016 Rio de Janeiro Games - slightly less than at the previous Summer Games in London. 3. Final round of the basketball tournament of the first division of the NCAA among men, $ 300 million According to Kantar Media, TV advertising revenue during the March Madness ranged from $ 1.3 billion to $ 1.6 billion. 4. World Cup, $ 282 million About 2.49 million people watched at least 30 minutes of broadcasts of the 2018 World Cup in Russia - an increase of 27.7% compared to the previous World Cup in Brazil. 5. National College Football Championship, $ 255 million In 2014, ESPN began annually paying $ 470 million for the right to display the Playoffs among colleges under the terms of a contract that is valid until 2025. 6. WrestleMania, $ 245 million This year, WrestleMania earned $ 16.9 million at Metlife Stadium: this result is second only to $ 17.3 million in revenue at WrestleMania three years ago. 7. UEFA Champions League, $ 168 million Revenue from the sale of broadcast rights and sponsorship contracts in the Champions League and Europa League is expected to average $ 3.52 billion for one season from 2018 to 2021. 8. Kentucky Derby, $ 155 million In 2018, Churchill Downs Hippodrome was renovated at a cost of $ 37 million, as a result of which more than 1800 seats in 32 new boxes and a tribune on the third floor were added. 9. Winter Olympics, $ 150 million The games of 2018 became the largest Olympic Winter Games on hype on social networks - official materials attracted 300 million users, and the video gained more than 1.6 billion views. 10. World Series of Major League Baseball, $ 122 million The average cost of showing a 30-second commercial during the 2018 World Series match between the Boston Red Sox and the Los Angeles Dodgers was about $ 500,000 - almost the same as in Fall Classic a year earlier.

Athletes

Zhe Ji / Getty Images

1. Roger Federer, $ 62 million Federer’s revenue of $ 86 million off the court thanks to partners like Credit Suisse, Mercedes-Benz and Rolex is nearly 60% more than any other athlete’s total earnings. 2. Tiger Woods, $ 33 million Since the beginning of his professional career in 1996, Woods has received $ 1.4 billion from sponsors. 3. Cristiano Ronaldo, $ 29 million 24 hours after the start of sales of Ronaldo's branded T-shirt with the Juventus logo, 520,000 copies worth more than $ 60 million were sold. 4. LeBron James, $ 28 million In 2018, James teamed up with Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn to launch Ladder, a nutritional supplement manufacturer. 5. Lionel Messi, $ 20 million Messi signed a lifetime contract with Adidas, under which he allegedly receives more than $ 12 million annually. 6. Stephen Curry, $ 17 million In 2017, Curry founded the new company SC30 to manage his investments, brand contracts and charity projects. 7. Neymar, $ 15 million Neymar is the second most popular athlete on social networks: he has more than 200 million followers on Facebook, Instagram and Twitter. 7. Phil Mickelson, $ 15 million Mickelson's sponsorship contracts for his entire career brought him about $ 700 million. 9. Virat Koli, $ 14 million In 2018, Coley won the Sir Garfield Sobers Trophy, which is awarded to the best cricketer of the year, as well as the ODI and Best Test Player of the Year awards. 10. Conor McGregor, $ 12 million Prior to returning to UFC 229, the Irishman extended a sponsorship contract with Reebok, which brings him about $ 5 million a year.

Sports teams

Legan P. Mace / SOPA Images / LightRocket via Getty Images Legan P. Mace / SOPA Images / LightRocket via Getty Images 1. Dallas Cowboys, $ 1.039 billion Cowboys earn more on sponsorship contracts and selling tickets for premium seats (lodges and club level) more than any other NFL team. 2. New York Yankees, $ 815 million Yankees revenue is $ 100 million more than any other Major League Baseball team. 3. Real Madrid, $ 725 million Earlier this year, Real Madrid signed an agreement with Adidas to extend the contract for eight years, until June 2028. Under the terms of the agreement, the team receives a record $ 113 million per year, as well as 20% of the team’s souvenir sales. 4. Los Angeles Lakers, $ 674 million The Lakers earn $ 150 million a year on contracts with local television and radio stations. 5. Golden State Warriors, $ 606 million The contract, according to which the Warriors receive $ 20 million a year for placing Rakuten logo badges on T-shirts, was the best agreement among all the NBA teams. 6. The New York Knicks, $ 563 million Over the 2017–2018 season, the Knicks earned nearly $ 60 million selling seats at the stadium — more than any other NBA club. 7. Los Angeles Dodgers, $ 554 million In 2018, the Dodgers earned $ 170 million in the sale of the right to show matches to local television channels — more than anyone else in Major League Baseball. 8. Boston Red Sox, $ 532 million In 2018, more people attended concerts at Fenway Park, the home of the Boston Red Sox, than at any other baseball stadium. 9. Chicago Cubs, $ 518 million In 2020, the club, together with the Sinclair Broadcast Group, will launch the Marquee Sports Network, which will receive the exclusive right to show Cubs matches. 10. New England Patriots, $ 465 million In February, the Patriots beat Los Angeles Rams with a score of 13: 3 at the Super Bowl and won the championship for the sixth time out of ten that the team made it to the NFL Championship finals. 10. Barcelona, $ 465 million In 2018, Barcelona signed a sponsorship contract for placing the logo on athletic t-shirts with the Turkish electronics manufacturer Beko. The sum of the three-year contract is $ 63 million. *** When compiling the Forbes Fab 40 rating, the cost of leading sports brands was taken into account, evaluating the contribution of a name or title to the cost of an athlete, sporting event, company or team.

A source: https://thinktanks.by

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biglisbonnews · 2 years ago

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Austin James Smith Presents UTOPIA Jewelry Collection "The List" is PAPER's monthly roundup of the newest arrivals, capsules and collaborations. Scroll through, below, to see January's biggest fashion news.Austin James Smith Collection 7 UTOPIAAustin James Smith Collection 7 UTOPIAAustin James Smith Collection 7 UTOPIAAustin James Smith Collection 7 UTOPIAAustin James Smith Collection 7 UTOPIAJewelry designer Austin James Smith presents his 7th collection called UTOPIA, a slight departure from the usual aesthetic from the brand with a focus on a simpler and clean, sleek design while pulling from classic jewelry iconography, such as the bullring. The collection was shot on model Josie DuPont.Available now at AustinJamesSmith.comPhotography: Matt StejbachArt Direction : Austin SmithMakeup : Kyle Sheehan Model: Josie DupontMetal Armor: Sho KonishiGap x The Brooklyn CircusThe new collaboration between Gap and The Brooklyn Circus explores the concepts of individuality, movement and modern prep – blending academia, music and Black culture and street style from the 1960s through today. Pieces includes chinos, basketball shorts, sweatpants, an Oxford popover and chore jacket.Available starting January 31st at Gap.comFlatlist x Veneda CarterFlatlist x Veneda CarterFlatlist x Veneda CarterFlatlist x Veneda CarterIn 2020, superstylist and jewelry designer Veneda Carter, known for her past work with Kim Kardashian, teamed up with community-driven eyewear brand Flatlist on a collab that's been worn by Rosalía, Bella Hadid and Kendall Jenner. The two have reunited for a second drop of four models in new, elevated colorways.Available February 2nd at flatlisteyewear.comSKIMS Valentine's Day ShopItalian actresses and real-life best friends Beatrice Grannò and Simona Tabasco, who played Mia and Lucia in the second season of the hit HBO series The White Lotus, landed their first fashion campaign for SKIMS, which is celebrating the launch of their new Valentine's Day shop featuring their Fits Everybody and Silk collections designed in romantic tones with vintage-inspired lace detailing.Available January 23 at SKIMS.comLoveShackFancy Expands Into ActivewearAfter successful collaborations with Beach Riot and Bandier, LoveShackFancy has decided to launch their first line of activewear. The collection features three prints; a pretty pink floral, a vibrant blue hibiscus, and a cream, neutral bouquet, all printed amongst athleisure-wear like sports bras, leggings, biker shorts, tanks, athletic dresses, skirts and more. Available now at LoveShackFancy.comUGG x MadhappyMadhappy, a brand that focuses on creating conversations around mental health, is collaborating with UGG. The duo have modified the classic, cozy boot into five different colors to choose from in the collection, making this a perfect winter staple shoe for the 2023 It girl.Available now at madhappy.com Telfar Wallets See on Instagram After a long wait, fans are finally able to add wallets to their Telfar collection. There will be 17 colors available and all are made from real leather (as opposed to the "vegan leather" bags they're known for). The compact styles feature an embossed T logo and are zipped around the circular part of the wallet.Available at shop.telfar.net on January 23 at 12pm ESTSavage x Fenty Game Day CollectionWhile we wait for what's sure to be an epic performance from Rihanna at this year's Super Bowl halftime show, Savage x Fenty is giving fans an opportunity to show their game day spirit with a sporty collection of hoodies, sweatpants, varsity jerseys and more, including a very cheeky "Rihanna Concert Interrupted By A Football Game" t-shirt that's sure to make the rounds on IG quickly.Available now at SavageX.comVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVG Victor Glemaud for HSNVictor Glemaud, known for his signature graphic knits and a mainstay on the NYFW calendar, is launching an exclusive label with shopping network HSN called VG Victor Glemaudsize in sizes XS to 3X, all for under $100. “These are clothes that will bring people joy and put a smile on everyone's face,” said Victor Glemaud. “That’s why it was important the new VG Victor Glemaud apparel line was accessible to all in order to spread joy to a wider audience – and HSN is the best partner to do that with.” Available now at HSN.com and live on HSN on January 7Disney's 100th Anniversary and Lunar New Year Capsule With GivenchyGivenchy is kicking off 2023 with a new capsule with Disney for its 100th anniversary featuring Oswald the Lucky Rabbit in honor of the Lunar New Year. The campaign features Alton Mason, Madelaine Petsch and Amber Liu wearing statement pieces from the collection which includes varsity jackets, denim, hoodies and track pants.Available now at Givenchy.comKenzo Drop 1 PixelKenzo Drop 1 PixelKenzo Drop 1 PixelKenzo Drop 1 PixelPixelated logos, tigers, roses and hearts are all over Kenzo's first drop of 2023, including on sweatshirts, jackets, denim and cardigan sets. The motifs are a reference of creative director Nigo's teenage years during the '70s and '80s in Japan and are a continuation of his first collection for the brand last year.Available now at Kenzo.comSaint Laurent Men's Spring 2023 CampaignA bunch of silver-haired film directors are starring in the new menswear campaign for Saint Lauren, including Spanish director Pedro Almodóvar, Canada's David Cronenberg (known for his "bloody horror" genre), neo-noir filmmaker Abel Ferrara and indie director Jim Jarmusch. All four were shot by David Sims and star in short black and white campaign clips where the pose in the brand's elegant Spring 2023 collection.Blackpink's Rosé Fronts the Global Campaign for Tiffany LockBlackpink's Rosé Fronts the Global Campaign for Tiffany LockBlackpink's Rosé Fronts the Global Campaign for Tiffany LockTiffany & Co. ambassador Rosé stars in a new campaign for the brand's first all-gender jewelry collection, the Lock, which first debuted in September and has been expanded to include an array of rings, earrings and pendants in rose gold, with multiple colorways debuting later in the year. The bangles feature an elegant swiveling mechanism that allows the designs to open and close.Available now at Tiffany & Co. stores and Tiffany.com https://www.papermag.com/january-2023-fashion-news-utopia-2656246485.html

#The list #Paper Magazine #PAPER

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tshirtfashiontrend · 5 years ago

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Wood Road To The Super Bowl Cleveland Browns Shirt

Kim Kardashian West is Wood Road To The Super Bowl Cleveland Browns Shirt . often credited with starting the transparent-shoe trend. having first worn her infamous Yeezy heels way back in 2016. A see-through heel is the ultimate “nothing shoe,” a step beyond simply finding a sandal or heel that matches your skin tone, but Kardashian West isn’t the only celebrity who’s into the look. Kristen Stewart has put her singular stamp on Chanel’s clear boots, and the likes of Rihanna, Kendall Jenner, and Bella Hadid have tried their hand at sky-high translucent heels. Wood Road To The Super Bowl Cleveland Browns Shirt, hoodie, sweater, longsleeve and ladies t-shirt

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kingteeshops · 5 years ago

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womenofcolor15 · 5 years ago

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Woah! Jay-Z Possibly Becoming Part Owner Of A NFL Team Has Folks In Their Feelings

Following the news of Jay-Z’s partnership with the NFL, it has been reported that Marcy's very own is currently working on also becoming a part owner of an NFL team. Everybody isn't happy about it though. Deets inside.

You've seen all the discussions about Jay-Z partnering with the NFL to help augment the league's social-justice initiatives by developing content and spaces where players can speak about the issues that concern them. Now, according to TMZ, Jay is in talks to become a part owner of a NFL team, and with a "significant percentage" of ownership.

Master plan chess move, or a "me move?" On one hand, this gives Jay and the black community he's often stood up for and represented the struggles of, a seat at the table. It allows him a a more direct way to create change from within, if that's the actual goal. And that's the issue at hand with people who aren't feeling this part of the plan - is his goal to be a change creator? Or is it to simply line is pockets even further with all the benefits of joining the good ol boys of NFL owners. Some even think he may have leveraged his wokeness to finagle his way into ownership - since we all know owners only become owners if other owners allow it. And a person's finances has little to no impact on their decision.

Now that Jay has sold his reported 1% ownership on the Brooklyn Nets after the NBA took issue with him owning Roc Nation Sports - saying the sports agency is a possible conflict of interest - he may want another sports team in his portfolio. According to TMZ, Roc Nation Sports isn't an issue for the NFL because Jay-Z himself is not an agent.

No black NFL team owner has a major percentage of a team - the culture of the league has made sure of it. Is this Hov's way of accomplishing the impossible? Or is this a chess move to ensure the longevity of social change, as well as a way to make sure Kaepernick at least gets a try-out?

Three years ago, Jay stood with the 49ers quarterback Colin Kaepernick when he took a knee against police brutality. He even dissed the NFL a couple times in some of his legendary "Apeshit" lyrics:

"I said no to the Superbowl, you need me, I don't need you/Every night we in the endzone, tell the NFL we in stadiums too"

So it's no surprise folks are side eyeing this very sudden change of heart, even in the name of "change from within".

Just last year, Mr. Carter tried to convince Travis Scott to boycott the Super Bowl halftime show. Now, Hov says he simply didnt want Travis playing second fiddle to anyone with his status level. Now, award winning songwriter & producer Bryan Michael Cox says Jay also told Jermaine Dupri not to participate in last year's Super Bowl that went down in their hometown of Atlanta:

I'm Live via https://t.co/KJikcZcXvl @LoolaTv https://t.co/8UBOZkVKnS

— Bryan-Michael Cox (@bryanmichaelcox) August 14, 2019

Wonder how they feel now.

NFL commissioner Roger Goodell and Jay reportedly began discussing a partnership sometime last year, which led to five more meetings, which eventually resulted in a deal. After the deal was announced, Goodell and Hov held a joint media conference at the Roc Nation offices in New York to answer the questions that everyone wants to know.

Radio personality Charlamagne tha God asked Jay-z "How do you partner with the league on social justice when Colin Kaepernick - who bought it to the attention to the masses by peacefully protesting against social injustice - still out of a job?'

Jay responded:

"I think that we forget that Colin's whole thing was to bring attention to social injustice. So, in that case, this the success. This is the next thing because there's two parts of protesting. You go outside and you protest and then the company or the individual says 'We hear you. What do we do next?' "For me it was action. Action...what are we going to do?," he continued. "Everyone heard and we hear what you're saying and everybody know I agree with what you're saying, so what are we going to do? Reaching millions and millions of people or we just stuck on Colin not having a job."

It's pretty obvious that Colin Kaepernick was black-balled from the League once he began his kneeling protest to bring awareness to police brutality and injustice for blacks in America.

The internet chatter has been intense to say the least. Some feel like Jay Z making an ownership move is no different than Colin taking money from the league in his collusion case settlement in exchange for an alleged gag order, as well as fellow protestor Eric Reid re-joining the league himself. Others are even more pissed than they were after news of the partnership, asking if black folks' struggles are being used by the almost billionaire Mr. Carter as leverage to line his own pockets and investment portfolio.

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Let me say this up front. I have appeared in Jay Z's social good documentaries. I have written articles defending his social justice work. I say what I say today as somebody that has supported and defended him often. This also isn't me "canceling" him. But none of our leaders and voices, myself included, are beyond criticism.

A post shared by Shaun King (@shaunking) on Aug 17, 2019 at 4:47am PDT

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I asked Goodell was Kaep blackballed and he said “No, owners can sign him whenever they want.” I also asked him about people saying this partnership is disingenuous because Kaep doesn’t have a job, and I told him the best PR move the @NFL could do is to sign Kaep but all that’s on the cutting room floor somewhere but this post isn’t about me, it’s about the conversation being had. Like I said In a previous post.....Kaep’s protest worked and continues to work. Awareness has been raised and after awareness comes action. In order to be successful and sustain any process of meaningful change both awareness and action are necessary. I don’t see why anyone would think Jay is doing this for any reason other than he thinks he can make a real change. Has he not shown us he knows how to move in a room full of vultures? NFL shady it needs to be taken over! It may work, it may not work but why root against it when so many brothers playing in the league and communities they care about can benefit from it? If not this way then what’s the plan?? We don’t have to have the same course of action we just need to have the same goal but don’t listen to me tho!!!!!! I have on a #PaperPlane hat with a #ImWithKaep t shirt right now so I can’t be trusted......

A post shared by LENARD (@cthagod) on Aug 16, 2019 at 7:50am PDT

CTE is real. https://t.co/GfRjFAtzjQ

— brian b.dot™ miller (@bdotTM) August 17, 2019

his mentals gotta be off. how is nfl ownership “despicable” while HE continues to play for the same league that he sued & wont rehire his mans? https://t.co/woee030M2i

— brian b.dot™ miller (@bdotTM) August 17, 2019

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Looks like #Rihanna wasn’t in on #JayZ’s #NFL partnership. She reportedly turned down performing for the #SuperBowl halftime show last year.

A post shared by TheYBF (@theybf_daily) on Aug 16, 2019 at 7:35am PDT

Thoughts?

Photo: AP

[Read More ...] source http://theybf.com/2019/08/17/woah-jay-z-possibly-becoming-part-owner-of-a-nfl-team-has-folks-in-their-feelings

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lodelss · 6 years ago

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Soraya Roberts | Longreads | February 2019 | 10 minutes (2,439 words)

“Maroon 5 is just Red Hot Chili Peppers for virgins.” “This is the Fyre Festival of halftime shows.” “Anyone else think Adam Levine looks like an Ed Hardy T-shirt?” The Super Bowl halftime show was worth it for the social media stream it kicked off; otherwise, it was notable only for the fact that Maroon 5 (along with Big Boi and Travis Scott) turned up at all when so many others (Rihanna and Pink and Cardi B) turned the gig down. “I got to sacrifice a lot of money to perform,” Cardi B said. “But there’s a man who sacrificed his job for us, so we got to stand behind him.” Though she ended up appearing in a Pepsi commercial anyway, Cardi’s heart seemed to be in the right place, which is to say the place where protesting injustice is an obligation rather than a choice (of her other appearances around the Super Bowl, she said, “if the NFL could benefit off from us, then I’m going to benefit off y’all”). The man she was referring to was, of course, quarterback Colin Kaepernick, who took a knee in 2016 during the national anthem to protest systemic oppression in America and has gone unsigned since opting out of his contract. “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” the ex-San Francisco 49er said. “To me, this is bigger than football and it would be selfish on my part to look the other way.”

“The opinion that art should have nothing to do with politics is itself a political attitude,” wrote George Orwell in the 1946 essay, Why I Write. By refusing to perform at the Super Bowl, Cardi B and her peers were in fact performing two acts: acknowledging that as artists they have political power, and using that political power to support Kaepernick’s cause. By replacing them, Adam Levine did the opposite (while claiming to do nothing at all): “we are going to keep on doing what we do, hopefully without becoming politicians to make people understand, ‘We got you.'” The mistake Maroon 5’s frontman made was assuming he could isolate art from politics, which is impossible, particularly in this case — the Super Bowl was already infused with political turmoil, and to negate that was to undercut its significance. Kaepernick’s lawyer, Mark Geragos, would have preferred for Levine to be open about his position. “If you’re going to cross this ideological or intellectual picket line, then own it, and Adam Levine certainly isn’t owning it,” he said. “In fact, if anything, it’s a cop out when you start talking about, ‘I’m not a politician, I’m just doing the music.’ Most of the musicians who have any kind of consciousness whatsoever understand what’s going on here.”

By using “picket line” — a term traditionally associated with labor unions — Geragos further established the Super Bowl and its halftime show as a locus of political action. Essentially he was calling Levine a latter-day scab, an opportunist subverting others’ attempts to bring about change. Though the epithet dates back to the 18th century, when “scab” referred to workers who refused to join unions, by the next century it was used to designate workers who crossed a strike’s picket line. “Just as a scab is a physical lesion,” wrote Stephanie Smith in Household Words, “the strikebreaking scab disfigures the social body of labor — both the solidarity of workers and the dignity of work.” The musicians who refused to play the Super Bowl were expressing solidarity with Kaepernick — and the people of color on whose behalf he is protesting — and preserving the dignity of work. By crossing that invisible picket line, Levine not only broke solidarity but, paradoxically, sacrificed the dignity of work in the name of his own career.

* * *

That anyone in entertainment would feign political neutrality in the current climate is jarring enough, but the move further implies a glaring ignorance of the industry’s history. Nowhere was the politics of celebrity more literal than in Hollywood during the 1940s and ’50s. At that time, the infamous Hollywood blacklist meant that any whiff of Communism threatened your job. Self-protection required coming clean and informing on others to the House of Un-American Activities (HUAC), but a group of artists dubbed “The Hollywood Ten” protested by refusing to testify. Director Elia Kazan, however, gave HUAC eight names in 1952, helping to bury the careers of actors Morris Carnovsky and Art Smith and playwright Clifford Odets and securing his own. “I said I’d hated the Communists for many years and didn’t feel right about giving up my career to defend them,” he recalled in his memoir. But Kazan writes in the negative, as though he wasn’t actively promoting his personal cause. What he was really doing was expressing the power of his own politics in order to support his own work. His solidarity was with himself alone.

Nearly 50 years after he named names, in 1999, Kazan was awarded a lifetime achievement award at the Oscars. Actors like Nick Nolte and Amy Madigan disagreed with his actions and thus refused to applaud his art, but others, including Warren Beatty and Meryl Streep, seemed able to divorce the two. “I never discussed it with Warren, but I believe we were both standing for the same reason — out of regard for the creativity,” George Stevens, Jr. wrote in Conversations With the Great Moviemakers of Hollywood’s Golden Age. But Kazan’s creativity came at the expense of others’ creativity; to celebrate him was to celebrate the truncated careers he cut short to allow his own to thrive. This cognitive dissonance appeared, for some, to be resolved by time. Kazan was 89, how long were we supposed to hold his politics against him?

It’s funny that we never ask how long we should hold up someone’s work; our cultural memory favors the art object over the lives of the artists who make it — and their politics. Hollywood’s reaction to Kazan is reminiscent of its reaction to Roman Polanski, who was accused of drugging and pled guilty to raping a 13 year old girl in 1977 before fleeing the States (and his sentence). In 2009, more than 100 actors and filmmakers signed a petition to release Polanski after he was arrested in Switzerland on a U.S. warrant. At the time, Debra Winger, of all people, said, “We stand by him and await his release and his next masterpiece.” The consensus was that he had served his time. The past had therefore eaten up his offense, leaving behind only his art, as though this alone defined him. And even where it didn’t, it clearly did. “He’s now happily married; he has two children,” is how Sigourney Weaver explained last year why she had worked with him and would continue to. She believed she was listening to his victim by advancing “with understanding and compassion.”

Woody Allen, even more than Polanski, has been eclipsed by his work. Actors who align with him are aligning with the politics of privileging his creative output, as though such a thing existed on its own. “There are directors, producers and men of power who have for decades been awarded and applauded for their highly regarded work by both this industry and moviegoers alike,” Kate Winslet, who appeared in Allen’s Wonder Wheel in 2017, said in apology last year. “The message we received for years was that it was the highest compliment to be offered roles by these men.” The year prior, when asked if the allegations against Allen gave her pause, Winslet had said: “Having thought it all through, you put it to one side and just work with the person.” Kristen Stewart took a similar work-first approach when discussing why she appeared in Allen’s 2016 film, Café Society: “The experience of making the movie was so outside of that, it was fruitful for [me and co-star Jesse Eisenberg] to go on with it.” What this did was to elevate the work above all else, which delivered the message that the voices of regular women were secondary to the voices of creative men.

It’s impossible for one artist to work with another without their collaboration being informed by the politics of both parties. Yet Rami Malek seemed to believe he could circumvent this fact while working with director Bryan Singer — a man accused of assaulting multiple teen boys — on the Freddie Mercury biopic Bohemian Rhapsody. When he was first asked about Singer at the Golden Globes, Malek responded: “There’s only one thing we needed to do, and that was to celebrate Freddie Mercury.” He claimed he didn’t know about the allegations, that he was only in it for the work. Yet implicit in the work was Singer’s labor, Singer himself. Despite his replacement by Dexter Fletcher, his presence continues to define the film. The name on Bohemian continues to be his, the accolades it receives go to him (the Baftas excepted). Every time Malek refuses to address the controversy around Singer, he chooses not to confront the realities of child abuse; and every time he appears on screen under Singer’s name, his work is a reflection of that.

Rami Malek’s stance aligns with another common myth about artists, which is that they can cast aside politics to serve the public. In the early 1980’s, the United Nations called for a boycott of South Africa over apartheid, but more than fifty musicians — including Tina Turner, Curtis Mayfield, and Isaac Hayes — ignored it. “If the people didn’t want us there, they wouldn’t come to see the shows,” said Millie Jackson. What she did not acknowledge was that performing there implied she approved of how the ruling government of South Africa was treating its people — or at least, that she didn’t actively oppose it — and that she was willing to take part in its economy and contribute to the bank balance of a problematic government. Ten years later, blue-collar-adjacent rocker Bruce Springsteen crossed the picket line set up by a number of Tacoma, Washington, city employee unions, explaining, “I know a lot of you folks came a long way to be here tonight, so I got a commitment to be on this stage.” Once again, here was a musician who, rather than refusing to contribute his labor in solidarity with the exploited labor of others, was serving the city that oppressed them. More than the words in his songs, his actions spoke to his real allegiances.

During a writers’ strike in 2007, a string of TV hosts — from Ellen DeGeneres to Jay Leno to Jon Stewart — eventually crossed the picket line, some more sheepishly than others, with variations on the “show must go on” excuse. “It’s really hard to have to deal with where they are and where I am,” DeGeneres said, “because I’m kinda caught in the middle.” This defense could be mistaken for selflessness — she is sacrificing her own petty problems for the greater good — if it weren’t for the fact that the audience also occupies the oppressed space she upheld by performing. At least Stewart, who was one of the least comfortable crossing the picket line, used his platform to further the cause of the writers by addressing their strike on air. Still, it’s hard to sympathize when you realize, around the same time, the much less powerful Steve Carell held up taping of The Office because he refused to be a scab. Each extra moment of discomfort he conveyed to the network, each bit of pay he lost, meant more leverage afforded to the striker.

* * *

Just as the artist is not static, neither are their politics, and just as vital as acknowledging one’s alliances is acknowledging one’s changes. Last year, Natalie Portman became one of the few celebrities to openly regret signing the aforementioned Polanski petition. “We lived in a different world, and that doesn’t excuse anything,” she said. “But you can have your eyes opened and completely change the way you want to live. My eyes were not open.” Polanski was not the topic du jour, but her voice was an important reminder that as a culture we had failed to hold him to account. In a similar vein, though they could not undo working with Woody Allen, Timothée Chalamet, Rebecca Hall, and Griffin Newman made amends by donating their paychecks to nonprofits like RAINN. “I learned conclusively that I cannot put my career over my morals again,” Newman said. Other artists, as Portman alluded to, have opened their eyes and are willing to learn and to admit their fallibility. Though Lorde had planned to perform in Israel, she ended up changing her mind — joining fellow boycotters Elvis Costello and Lauryn Hill — after two women wrote to her about the oppression within the country, saying, “we believe that an economic, intellectual and artistic boycott is an effective way of speaking out against these crimes.” So she spoke instead of singing, aware that in this instance her voice was stronger in that act.

Still others have literally rewritten history, proving their beliefs are so fierce that they are willing to erase their own art in the name of their politics. Michelle Williams offered to work for free in 2017 to reshoot a number of scenes for All The Money In The World with Christopher Plummer after sexual assault allegations emerged about her former co-star Kevin Spacey. “A movie is less important than a human life,” she explained at the time. This is the active approach to change, which eclipses more passive sartorial gestures like the blackout at the Golden Globes. “For years, we’ve sold these awards shows as women, with our gowns and colors and our beautiful faces and our glamour,” Time’s Up co-founder Eva Longoria said. “This time the industry can’t expect us to go up and twirl around.” It was a toothless rebellion, an objection in accessory form which fit seamlessly into the system which had been exposed in all its corruption.

More effective is direct action, such as Frances McDormand using her Oscar speech to advocate for “inclusion riders” and musicians spurning the Super Bowl to support people of color or Trump’s inauguration to reject everything he represents. Singer Rebecca Ferguson, runner up on The X Factor UK in 2010, was one of the few musicians who said she would accept an invitation to the latter — if she could perform “Strange Fruit,” the 1939 protest song about racism in America. “Black bodies swinging in the southern breeze,” she would sing, “Strange fruit hanging from the poplar trees.”

Trump chose the Great Talladega College Tornado Marching Band instead.

* * *

Soraya Roberts is a culture columnist at Longreads.

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terrieallison510 · 6 years ago

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Amy Schumer Won’t Appear in Super Bowl Ads to Support Colin Kaepernick

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theconservativebrief · 6 years ago

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Pornhub has 80 million daily users and more pornographic videos than any other site in the history of the internet, and now it wants to be Playboy.

More specifically, what Playboy was in the ’90s. “A lifestyle brand, a fashion brand,” explains Alex Katz, co-founder of the Madrid-based creative agency Officer & Gentleman, which has been leading the brand strategy for Pornhub for the past four years.

Co-founder Javi Iñiguez jumps in: “The girls were wearing sweatshirts and purses with the Playboy bunny even though they might not have seen a Playboy magazine in their lives.”

Fair enough. Who doesn’t want the cultural clout of Hugh Hefner, literally everything else about Hugh Hefner aside?

It may be a small shock to discover that Pornhub even has a brand strategy, but it makes sense. The company has spent the past several years doing what anybody would do once they become superrich: buying their way to coolness. And, by extension, buying their way to women, whom the company has historically had a hard time appealing to.

I mean, who doesn’t see the connection between lifestyle brands and chicks?

Pornhub’s first website launched in 2007 and was acquired by the MindGeek conglomerate in 2010, at which time it merged with YouPorn, RedTube, and Xtube to become the Pornhub network. From there, it easily consolidated power to become the biggest porn distribution platform ever, but its new challenge was to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt.

Models from the ’90s-inspired Playboy fashion line launched last year by Joyrich. Joyrich

In 2014, the network held a contest asking advertising and creative professionals to submit concepts for safe-for-work, PG-13 Pornhub ads that could run in traditional media spots. The move was a reaction to a year of mainstream misses and only two hits: In 2013, Pornhub finagled a centerpiece montage (with clips handpicked by VP Corey Price) in the heart of the porn-focused Joseph Gordon-Levitt rom-com Don Jon. It also nabbed dozens of headlines in outlets from BuzzFeed to SBNation when CBS refused to air a 20-second, completely innocuous ad spot during the Super Bowl. By the time anyone bothered to point out that Super Bowl ads are only sold in 30-second increments, the scam had done its work.

Thanks to the contest, Pornhub buddied up with both Officer & Gentleman and Vendetta Studios, an LA-based viral video production house headed by Dave Lehre — an anxiety-inducing internet personality best known for one of the first viral YouTube clips, “MySpace: the movie,” and more recently for an elaborate stunt in which he fashioned himself into “the first white American K-pop star.”

For Pornhub, Lehre made a litany of viral videos, mostly ads for Pornhub’s new product releases: a VPN service, a “BaDoink” VR headset, a $1,000 robotic twerking butt, and so on.

“Make the brand accessible to the world” was the brief, Lehre says. Make it PG-13; make it live on YouTube; make it shareable. “When we came in, it was all potential. Nobody had tapped the power of Pornhub.” He pauses. “Damn, that sounds epic.”

Officer & Gentleman’s first projects were also tech-related: videos for a cryptocurrency called Titcoin and a (real) piece of wearable tech that would recharge your phone while you masturbated. It was called Wankband. At Christmastime last year, noting the success of gift cards for streaming services like Spotify and Netflix, they started selling Pornhub Premium gift cards. “We thought it would be the perfect Secret Santa present at workplaces and stuff like that,” Iñiguez says.

(Please don’t give a Pornhub Premium gift card to anyone you work with.)

So, is Pornhub … a tech company? “Depends who you ask,” Katz says, though he seems uninterested in the proposition. “But I think the brand … it’s an entertainment company. You don’t see anyone wearing Facebook shirts because they’re cool.”

Right, right. Cool, we’re doing cool here.

“[In online porn], everyone has the same product, so the only way you can differentiate yourself is by building a brand,” Katz explains. “We only want to create advertising that can go viral.” That means safe-for-work content. “[Pornhub] has enough porn; they need content that’s shareable.”

“Everything has to go viral,” Iñiguez points out. So you throw a lot of shit at the wall to see what sticks. The list of what Pornhub has not been willing to try in the past four years would probably be more expedient, but here we are.

It launched its own lube brand, then the world’s largest lube slide. (One of Lehre’s projects, of which he says, “They didn’t come to set, they just said ‘Oh, we have these 5-gallon drums of lube we can send over.’ We got this huge slide. They sent all these porn stars to hang out and slide down it. That was a magic day.”)

“[In online porn], everyone has the same product, so the only way you can differentiate yourself is by building a brand”

At one point, the company started a record label and hosted music video premieres for California rapper Mykki Blanco and Michigan metal band King 810. It hosted a porn film festival in New York, featuring soft-core entries from Miley Cyrus and James Franco. It made an “adult adult coloring book” featuring X-rated sketches from Instagram and Tumblr artists, which it then sold exclusively at the Think Tank Gallery in LA, Verso Books in Milan, and the menswear boutique Off the Hook in Montreal. It launched a line of sex toys, then commissioned Spanish electro-pop band Perlita to create a song from sex toy noises.

The high-end Italian denim company Diesel became the first fashion brand to advertise on a porn site in January 2016, kicking off a much-covered official partnership with Pornhub. Creative director Nicola Formichetti told Dazed, “We all go on websites like Pornhub, you know? So before you start jerking off maybe you can stop and look at our new pants.” For New York Fashion Week in 2017, Hood by Air sent a Pornhub-inspired line down the runway (models wore their hair stylized as if it were coated in semen, and jackets reading “HUSTLER” and “NEVER TRUST A CHURCH GIRL”).

In September that year, the New York streetwear brand Richardson announced a capsule collection featuring Pornhub-branded hoodies, hats, swimsuits, jackets, and T-shirts — one featuring porn actress, poet, and Pornhub spokesperson Asa Akira, and another featuring the flags of countries in which Pornhub is banned. Two months later, the New York outerwear brand Moose Knuckles debuted a limited-edition Pornhub bomber jacket that was sold through the Rihanna-blessed SoHo streetwear staple VFILES.

VFILES is also beloved by Pornhub’s most important woman: Kim Kardashian.

Last summer, the team stopped by the De Re Gallery in Los Angeles for “Make Me Famous,” the first exhibition by “professionally provocative” Instagram-famous twins Allie and Lexi Kaplan — just to pick up a painting of the Kim Kardashian–Ray J sex tape, which is now prominently displayed in the company’s LA office.

Pornhub loves Kim. When she was robbed at gunpoint later that year, Pornhub offered $50,000 “in exchange for information leading to [the] arrest and conviction of criminals who robbed Kim Kardashian.” The press release said that everyone at Pornhub was “deeply saddened” by the “horrible incident,” and reminded the world that Kim Kardashian’s sex tape with Ray J “remains the most viewed video on Pornhub with 110,198,725 views and counting.”

“We consider her to be a member of the Pornhub family,” Pornhub VP Corey Price tells Vox. “As such, we wanted to extend a helping hand and do all that we could to help bring the wrongdoers to justice.” Ultimately, the police didn’t need Pornhub’s help, but it’s a nice gesture. The video now has more than 143 million views!

Pornhub hosted a sci-fi art installation in LA’s De Re Gallery last summer. Maggie West/Pornhub

This June, the company sponsored an elaborate sci-fi art installation at the LA nightclub Union — handing the reins over to LA photographer and activist Maggie West (best known for her “Fluid” series, containing abstract images of blood, saliva, and semen) and New York artist Ryder Ripps (best known for creating the branding for Soylent and using the Ace Hotel’s artist residency to hire two Craigslist sex workers for a widely-reviled project called “ART WHORE”).

Then it partnered with the editorial arm of luxury fashion seller SSENSE to produce an avant-garde photo shoot and literary companion essay called “The Data of Desire,” using Pornhub analytics to figure out which sneaker brands are most fetishized in porn. (Converse, Nike, Adidas, Vans, and Yeezy, in that order.)

Then last month, Kanye West told Jimmy Kimmel he “still looks at Pornhub” and the company reached out via Twitter to offer him a lifetime subscription to Pornhub Premium. Two weeks later, he was serving as creative director for the first annual Pornhub Awards in Los Angeles, which were reportedly a disaster but came off, anyway, as a major coup.

West debuted a new music video featuring the currently incarcerated Lil Pump at the awards and brought G.O.O.D. Music signee Teyana Taylor along to perform. He dressed porn stars in the latest Yeezy collection (when he bothered to dress them at all) and arranged them onstage to accept futuristic-dildo-shaped award statues he also supposedly designed. The next day, he announced a line of Yeezy sweatshirts featuring the night’s winners, including “Nicest Tits” honoree Kendra Sunderland and “Hottest Female Ass” honoree Mia Malkova.

“Where do these [partnership] decisions come from?” Katz parrots back to me. “Well, we can’t be in mainstream spaces, so we become this outsider brand that’s doing out-there things. That’s what attracts these other brands like Richardson and Yeezy. Pornhub has an outsider quality that draws people to them.”

Here’s the rub (sorry): Per Pornhub’s own data, as of December 2017, just 26 percent of the site’s users are women.

This is not really a problem, as what Iñiguez pointed out is true: Girls didn’t have to read Playboy to buy the clothes. But it is kind of a problem, mostly because women make up a large share of the people on earth, and Pornhub has basically nowhere to go within the demographic it already serves.

So far, Pornhub has tried selling Mother’s Day–specific cardboard VR headsets, publishing site traffic insights from the day of the 2017 Women’s March, and weighing in on International Women’s Day to announce that it would change the “female-friendly” tag on its site to “popular with women.” It also pointed out that searches for Amy Schumer rose 513 percent in tandem with her Instagram post about the holiday.

“More than ever before, women are coming forward to express their desires more openly,” Price says. “And we want to provide resources to support that.”

So, this January, Pornhub debuted “F*ck Your Period.”

“There are two types of women: women who have sex on their period and women who don’t,” Katz tells me. “It’s 49 [percent] to 51,” (based on an informal Pornhub survey of its female users). With that, uh, fact in mind, Pornhub launched a campaign with the goal of explaining the health benefits of having an orgasm during your period. It made its own period calendar app and encouraged women to fill it out so that each month, they would receive a free login code for Pornhub Premium for the duration of their period. “[The goal was] to get girls to experiment with Pornhub for the first time in case they hadn’t,” Katz says. “Pornhub is a sex-friendly, female-friendly company.”

Pornhub’s cryptocurrency launch in New York. Officer & Gentleman

Yet the campaigns aimed at women are rarely the ones that blow up. In March, the site started accepting cryptocurrency as payment and had models stroll through the Financial District in Pornhub-branded ski masks, tossing plastic coins and licking the Wall Street bull’s balls. This worked: It got press.

The following month, Pornhub launched a program called “The Visionaries Director’s Club” with the aim of “[diversifying] porn production” and gave rapper Young M.A. a budget to write and produce her own pornographic short film. The company described the film in a press release, writing that it would appeal to “our progressive generation,” and adding, “While high production level lesbian content is often clearly created with the male gaze in mind, M.A’s debut film is authentic and genuine to her taste profile.”

Last month, it gave a similar budget to pansexual singer and rapper Brooke Candy, who wrote of her film, “We had the most next level crew of fine artists from all over the world and the cast of actors that I chose really had an inner beauty which they unleashed on film. It’s queer, it’s sex-positive and it’s super-hot.” This didn’t work — it got no press. But the data says that female usership of Pornhub grows every year, Price points out. So it’s fine.

As a woman who menstruates, did I know that orgasms make period cramps less painful and bleeding cycles shorter? I mean, as a woman who drinks water, did I know it keeps my organs running?

Pornhub’s brand strategy is elaborate, multifaceted, funny, and cool. It’s also as simple as a bunch of straight boys chasing what straight boys so often chase: a projection of ease and edge that makes them appealing to other boys like them, and a veneer of caring that they hope will grant them an in with women.

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Original Source -> Pornhub wants to be a lifestyle brand

via The Conservative Brief

#IFTTT #The Conservative Brief

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