#reliantenergy

[jrodas00]

Jorge Rodas - Commercial Reel 2021 -Daisy Dairy - "Picnic" (00:03) -Reliant Energy - "Seguridad" (Spanish) (00:05) -Toyota - Takata Recall App PSA (00:07) -Reliant Energy - "Familia" (00:10) -Chuck E. Cheese -"Presentación" (00:18) -ACPro - ACPro Recharge Kit (00:31) -Rent a Center - "Aprovechen" (Spanish) (00:37) -Choice Hotels - "Free Breakfast" (00:43) -Vision to Learn - "Vision to Learn" (Spanish) (00:49) -Drive Time (01:02) -Dallas Water Conservation - "Tu Ducha" (01:12)

[ralphelliottsmediasyrup]

titled: “Nopie for you”. #\ #harvest #stimulant #minimalism #elusive #bright #reliantenergy #hypnotic #camera #artPhotography #art #sofaking #adobe #digtalcamera #colorama #abstractart #abstract #fear #gh5 #fly #bestforyou
#objective #Parliament
#pain #7900 #megapixel
#expressionism #surrealist #funkadelic — view on Instagram https://ift.tt/37LEhmA

[thesixties1]

Reliant an NRG Company Men Black Textured Soft Shell Full Zipper Jacket 2XL New https://www.bonanza.com/listings/529080972

[nbalog]

Houston Rockets: 𝗥𝗼𝗰𝗸𝗲𝘁𝘀 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗧𝗶𝗺𝗲 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 @reliantenergy Hosted By Ben McLemore Full ep...

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[coachrodnightingale]

Sunday Morning Football @procamps w/@houstontexans @deshaunwatson @academy @reliantenergy @gameon #youth #football #camp #coaching #Procamps #HoustonTexans #trainer (at Episcopal High School) https://www.instagram.com/p/BxXr2iagbd_/?utm_source=ig_tumblr_share&igshid=18ho6lg96l6pp

[mcqua]

Would Like To Welcome @reliantenergy As A Partne To The Festival Come Sign Up! Saturday August 25th @greeksummerfesthtx #greeksummerfesthtx presents The Largest Greek {Fraternity & Sorority} Food Truck Festival In Texas ! Calling All Greeks At @houstonfoodtruckstop Houston Food Truck Stop 5610 Richmond Doors Open Noon-10pm All Ages Welcome Kids under to 12 Free $0.00 Adults $10 pre-sale FREE PARKING Vendor Info + Trucks + Tickets Call 713-235-0156 www.greeksummerfesthtx.com ----------------------------------------------------------------- #alphaphialpha #alphakappaalpha #omegapsiphi #deltasigmatheta #kappaalphapsi #sigmagammarho #zetaphibeta #phibetasigma #iotaphitheta #kappas #nupes #ques #quedogs #zetas #sigmas #apes (at Houston Food Truck Stop)

[minnievirizarry]

Social Media Contests in 2018: Do They Still Work?

For years now, brands have used social media contests to excite and engage their customers.

In 2007 Twitter delivered the hashtag–the perfect vehicle for social sharing.

In 2009 Facebook brought us “Promotions” and “Fans”–ideal for companies who wanted to expand their reach with customers.

In 2015 Facebook started to roll out its “Facebook Live” feature–great for a visual-focused contest audience.

However, as social media continues to evolve, the question becomes, are social media contests still a winning strategy?

In the past, contests were a quick and insightful way to earn the attention of your audience in a saturated marketplace, appealing to their desire to get something for nothing. But the nature of the customer in 2017 has changed. This means your contests need to change too.

Why Use Social Media Contests Anyway?

Before we begin exploring what brands will need to do to keep their social campaigns relevant in the year ahead, it’s worth looking at why contests can be so beneficial to your brand.

While it’s true that the age of the empowered customer has created more focused, cautious and “savvy” consumers, it’s also true these online enthusiasts still look for stronger relationships with the brands. What better way to optimize the connections you have with your audience than through a platform designed for social interaction?

Not only does social media help businesses to bond with the millennials, Gen X and emerging Gen Z customers that own the marketplace, but contests can help speed up your ability to build relationships by hacking into the rule of reciprocation. In other words, if you give today’s customer something they feel like they should give you something in return.

Social media contests can:

Boost Online Engagement: In an age where customer look for deeper connections, contests inspire your audience to make the first move, reach out and interact with your brand.

Build your Email List: Social media contests can also be an excellent form of lead generation in a time where most customers are sick of old-fashioned advertising strategies. If you convince your follower that they’re getting a reward for giving you their email address, they’re much more likely to comply.

Inspire virality: Customers are obsessed with experience (particularly millennials). If your contest is fun and exciting, they’ll want to share that experience with their friends, improving your chances of going viral.

The simple answer to whether social media contests still work for 2018–yes, but only if you use them carefully. Let’s look at how you can adapt, enhance and turbo-charge your social contests for a new age of social experience.

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Step 1: Understand Your Audience

No matter what changes in the world of social media, one rule will always remain the same. If you want to achieve your goals, then you need to know your audience.

Today’s most-socially active customers are more complex than the generations that came before them. For instance, millennials prefer vacations and music festivals to houses and cars and feel a stronger affinity with companies who give something back to the community.

Remember that your contests should cater to your customers, not just potential entrants so keep everything you do as relevant as possible. For instance, add labels when you’re addressing your target audience. Tech companies might call out for marketers, while clothing companies appeal to “Fashionistas.”

Tag a friend in the comments – and you could BOTH win today’s prize: FREE SHIPPING FOR A YEAR! // HOW TO ENTER: Follow @rickisfashion and tag a friend in a comment on this post. The more friends you tag, the more chances you'll have to win! // Link to full contest rules on our profile page. Good luck! // #loverickis #flashgiveaway #contest #rickisgiveaway #giveaway #oneforyouandoneforme #freeshippingforayear

A post shared by @ rickisfashion on Dec 13, 2017 at 10:04am PST

Once both you and your audience know exactly who you’re speaking to, you can keep them engaged by tying your promotion to events and trends that matter to your target market. For instance, if you want to engage local game enthusiasts, you could tie your event in with tickets to an upcoming convention.

Step 2: Experiment With Different Platforms

Understanding your audience should help you to figure out where they spend most of their time. This is something that’s been true ever since social media contests first began. However, what’s changed in the marketplace, is the fact that there are now many new platforms available to experiment with.

Snapchat now has more than 300 million active users each month. What’s more, around 173 million of those people are active on the platform every day. In other words, your visually-focused customers could be some of the most engaged leads you have. The key to making the most of these newer platforms isn’t just for sharing photos regularly and updating your campaigns.

If you really want to inspire your audience, then you dive deep into what’s possible. For instance, in 2017, Taco Bell shattered a SnapChat record with its taco-head filter.

#listenupListenup @tacobell Even your Snapchat filter is upset by the lack of #lavasauce. Diablo sauce just doesn't cut it. #belltopay pic.twitter.com/zo8hGkMmnt

— The Bell Raiser (@bellraiser) October 31, 2017

While the contest only cost Taco Bell around $750,000 to set up, it gave them 224 million views within a single day. If Taco Bell had transformed their use of Snapchat into a contest where users shared their filter pictures online, the results could have been phenomenal. Just like when Coca-Cola used Music.ly to invite their followers to share music videos inspired by their brand in a hugely successful contest.

Step 3: Know What Type of Contest to Run

Once you know who’s your audience and what platform you’ll use, you can start thinking about the type of contest to run for your modern customers. While today’s social advocates don’t exactly come in a one-size-fits-all box, they can often fit into a rung on the Technographic ladder:

If you know whether your average customer is more of a “creator” or a “spectator,” then you should have an easier time choosing from the following campaign ideas:

Video-based campaigns: A new revolution in social video sparked in 2017, which we believe we’ll only continue to be prominent in social media contests of 2018. Now that things like “Facebook Live” are more popular than ever, it makes sense to engage your customers with an active, visual and experience-based campaign.

Comment Giveaway campaigns: While comment campaigns aren’t exactly new ideas for 2018, they are still a good way to connect with the people at the bottom of the Technographic ladder who don’t want to do much to get involved with your brand. If a comment seems like too much, you could simply ask someone to give their response to a poll using one of the newer Facebook Reaction.

Fan Content campaigns: As mentioned above, today’s customers like to get involved with their favorite brands. So why not invite your audience to share their own content and be a part of the experience? Ask them to create pictures, videos or live streams that respond to your brand.

Social cause campaigns: Social causes are incredibly effective at improving customer engagement. This might be because millennials are more involved with philanthropy than many of the generations that came before them. If you can connect your contest with a charitable experience, you could significantly improve interaction.

Reliant’s annual gingerbread decorating contest for charity was last week, but we kept the good going on social over the weekend. Congratulations to @ohsocynthia for winning the “People’s Choice” award with the most text votes! In total, she raised $3,000 for @allyswish14! pic.twitter.com/YBqXq6XEcG

— reliantenergy (@reliantenergy) December 4, 2017

Step 4: Rethink Your Prizes

When it comes to holding successful social media contests your customers are literally “in it to win it.” In other words, the prize that you’re offering needs to be something that appeals to the people you want to connect with. If the outcome of your contests isn’t appealing enough then there’s nothing to motivate your followers to get involved.

As we move ahead into 2018, it will become even harder to tap into effective social media engagement. So it’s worth keeping in mind that your target audience might not be looking for the same old prizes from their social media contests.

Today, owning a product is easy, which is why millennials are looking for value elsewhere. Younger customers, and the people who spend most of their time responding to brands on social media are searching for ways to connect with people through experience. In fact, 72% of millennials prefer to spend more money on experience-related purchases.

With that in mind, you might want to re-think the tangible prizes that were so compelling in the past. Free iPads and gift cards no longer have the appeal they once had. Instead, you’ll need to think about how you can demonstrate your brand personality, appeal to your audience and generate even more social sharing power through experiences.

Remember, not only does something like tickets to a festival or a chance to go parasailing give your demographic groups a more appealing prize, it also increases the chances that they’ll share that experience on social media and link back to you. Your prize in 2018 could be a way to expand your social visibility even further.

Step 5: Know How to Differentiate Yourself

While social media-based companies might not be achieving the same organic growth they once did, that doesn’t make the space any less saturated. Over 88% of businesses are active on social media today, and plenty more are planning their campaigns for the future. That means you’ve got a lot of contests when it comes to earning your customer’s attention.

Happy Friday! We are giving away another gift box. Tag two friends to win! #polerstuff #campvibes @polerportland @polerlaguna

A post shared by Poler Outdoor Stuff (@polerstuff) on Dec 15, 2017 at 9:48am PST

Social media contests can be a great way to enhance engagement, but you’ll still need to convince your customers that they should interact with you. This also means you’ll need to spend more time offering unique prizes, creating unusual rules and striking up ways to generate action.

One useful way to potentially give your contest volume in the year ahead is with live video. Although it might not be the “up and coming” trend in social media anymore at this stage it’s still one of the most novel engagement solutions out there. Since your users now expect more in-the-moment engagement from their favorite brands, live video could be your opportunity to cash in on a platform that’s growing by about 94% a year.

Step 6: Make Sure You Have the Right Resources

Finally, in an age where interacting with your target audience has become more complicated than ever, there’s nothing wrong with tapping into technology for a little extra help. Making sure you have the right resources before you launch your social media contests could be the key to ensuring you get a powerful response from your customers.

You might choose to employ the benefits of a social media tool like Sprout Social, which could help you to schedule automatic updates about your contests on Twitter, Instagram and Facebook. Those automated posts could countdown to a live stream or an upcoming event that shares more about your giveaway.

Additionally, you can easily track your branded hashtags and keywords associated with the contest to see who’s participating. Sprout makes it easy to track, benchmark and analyze your hashtag data to see just how well your contest worked.

On the other hand, one of the resources that appears to be maintaining its impact on social media today is the power of influencers. More than 90% of marketers using an influencer marketing strategy today believe it’s effective for increasing customer engagement. In 2017 we’ve seen numerous brands using traditional advertising strategies struggle to connect with their customers. In the years ahead it could be that companies embrace influencers to connect with wider audiences.

Social Media Contests in 2018: Still a Winning Strategy?

Ultimately, the age of the social media contest isn’t over. But the way that brands use these contest to engage with customers may need to change.

When it comes to connecting with millennials and generation Z who want experience and socioeconomic value, we can’t take the same approach that we used with contests just a few years ago.

While the journey to organic visibility is changing on many social media platforms, contests continue to be a great way of earning shares, engagements and impressions. That means that they’re still worth your investment–you just need to be willing to adjust and adapt.

With the steps above, you can craft more modern, future-focused social media contests, designed to delight your customers, outshine your competitors and position your brand as a winner.

This post Social Media Contests in 2018: Do They Still Work? originally appeared on Sprout Social.

from SM Tips By Minnie https://sproutsocial.com/insights/social-media-contests/

[csrgood]

NRG Energy and Reliant to Provide Over $2 Million in Relief for Hurricane Harvey

As Hurricane Harvey emergency response continues across Texas and Louisiana, NRG Energy and its subsidiary Reliant today announced broad preliminary efforts to assist millions of Texans impacted by devastating rains, floods and winds. NRG and Reliant will provide more than $2 million of disaster relief resources, comprised of $1 million in cash donations, as well as in-kind relief efforts valued at more than $1 million in community support and customer assistance. The funding goes toward charitable contributions including a relief fund for impacted employees, deploying disaster-response power generation solutions to assist first responders, providing Houstonians backup power and phone chargers, and offering enrollment and billing assistance to impacted customers.

“We are devastated to witness the hardship and suffering endured by so many in and around Houston, Corpus Christi and southeast Texas,” said Mauricio Gutierrez, NRG President and Chief Executive Officer. “Houston is our home, and NRG and our employees will do everything we can to provide assistance and resources to those in need and who are bearing the tragic effects of this historic natural disaster.”

NRG and Reliant’s combined relief will include $1 million in cash contributions to: the Greater Houston Community Foundation on behalf of the City of Houston and Harris County; the American Red Cross Hurricane Harvey relief efforts; the J.J. Watt Foundation Houston Flood Relief Fund; Team Rubicon; SBP USA; BakerRipley; the NRG Employee Relief Fund to help employees facing financial hardship immediately after the natural disaster; and a handful of other relief agencies and charities.

Reliant will also provide direct financial relief for customers impacted by Harvey, including payment extensions, late fee and deposit alternatives/waivers as well as increased funding of bill payment assistance in the CARE program (Community Assistance from Reliant Energy).

Finally, NRG and Reliant will provide numerous in-kind donations, including:

Deployment of Power2Serve, a 26-foot-long truck that serves as a mobile power generation station and provides a climate-controlled pavilion to assist emergency responders and area residents;

Two 18-wheeler trucks filled with Goal Zero portable solar-powered generators and battery charging products, to be distributed by Reliant Home Services across impacted communities; and

20 NRG Go stations that dispense portable phone battery chargers, delivered to area shelters.

“As a native Houstonian and fourth-generation Texan, I am heartbroken by the loss so many in our community are experiencing this week. We want everyone affected by Harvey – the communities here in Houston and beyond, and all public officials, first responders and tireless volunteers – to know they are in our thoughts and prayers during this most trying of times,” said Elizabeth Killinger, president, Reliant and NRG Retail. “The spirit of our state and our residents are resilient, and together we will overcome this adversity and emerge stronger than ever.”

NRG and Reliant are continuing to support fundraising efforts, as well as developing plans for expanded customer and community assistance and programs in the days and weeks ahead.

About NRG NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best in class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers, large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country. More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

About Reliant, an NRG Company Reliant brings electricity, smart energy solutions and home services to business and residential customers across Texas. Reliant is part of NRG Energy, Inc. (NYSE: NRG), a Fortune 500 company that is at the forefront of changing how people think about, buy and use energy. Backed by a diverse portfolio of nearly 140 power generating facilities that can support millions of homes and businesses nationwide, NRG’s retail companies, including Reliant, deliver electricity and home security services and serve almost 3 million customers in 10 states and the District of Columbia. NRG retail brands collectively are the largest providers of electricity in Texas. For more information about Reliant products and services, please visit reliant.com and connect with Reliant on Facebook at facebook.com/reliantenergy and Twitter @reliantenergy. PUCT Certificate #10007.

NRG Energy Marijke Shugrue 609-524-5262 Marijke.Shugrue@nrg.com Twitter: @nrgenergy or Reliant Bobby Zafarnia 281-635-9698 Bobby.Zafarnia@reliant.com Twitter: @reliantenergy

source: http://www.csrwire.com/press_releases/40307-NRG-Energy-and-Reliant-to-Provide-Over-2-Million-in-Relief-for-Hurricane-Harvey?tracking_source=rss

[adayinmotherhood]

My feet hurt from walking, i can finally exhale knowing I did not lose a daughter in the crowd and the Texans have much to improve... But it was one of the best days ever and I can say I am truly, truly blessed!!! I have the Most amazing girls and clients ever!!! Thank you @reliantenergytx #NRG #Reliant #ReliantEnergy @nrg_energy ad

[jrodas00]

My official 15 minutes of Youtube fame when my commercial family and I were splashed all over the main Reliant Energy Youtube page! @reliantenergy @campbellmodels #actor #movie #movies #hollywood #tv #talent #behindthescenes #media #acting #audition #production #actorslife #films #acting #casting #dallasactor #texasactor #dallasactors #thespian #actingislife (at Austin, TX) https://www.instagram.com/p/CVS9M7UFMwf/?utm_medium=tumblr

[ralphelliottsmediasyrup]

titled: President “Frito pie for one”. #\ #harvest #stimulant #minimalism #elusive #bright #reliantenergy #hypnotic #camera #artPhotography #art #sofaking #adobe #digtalcamera #colorama #abstractart #abstract #fear #gh5 #fly #bestforyou
#objective #Parliament
#pain #7900 #megapixel
#expressionism #surrealist #funkadelic — view on Instagram https://ift.tt/2OaTRzz

[nbalog]

Houston Rockets: 𝙃𝙚𝙖𝙙𝙗𝙖𝙣𝙙 𝙃𝙖𝙧𝙙𝙚𝙣 @reliantenergy l #PlayofTheDay...

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[nbalog]

Houston Rockets: @reliantenergy l #PlayofTheDay...

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[nbalog]

Houston Rockets: Something light for The Beard. @reliantenergy l #PlayofTheDay...

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[nbalog]

Houston Rockets: Those Ball Fakes @reliantenergy l #PlayofTheDay...

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[nbalog]

Houston Rockets: 𝟮 𝗛𝗮𝗿𝗱 𝟮 𝗚𝘂𝗮𝗿𝗱 @reliantenergy | #PlayOfTheDay...

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