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seotipsandtricks-me · 6 years ago

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This article was written based on Ungagged 2017 presentation given by Hannah Thorpe, you can view the full slides here. Originally posted on white.net Today’s digital market is continually changing so it’s imperative to adapt the day-to-day running of your business accordingly for optimum efficiency. For example, machine learning. Google’s algorithms use data and statistics to learn on their own to understand exactly what users want when browsing the web. Similarly, personalisation is a key part of creating businesses which engage with their core target audiences. On top of this, businesses have to enter the world of automation as manually intensive tasks take a back seat. Why manually send out ten tweets a day when you can do so in a fraction of the time with automated social media posts across multiple platforms? Some may say this is an information overload and that is where SEO expertise comes in. When should you invest more in SEO? There is always a time to invest more in SEO practices. Whether you’re seeing a stagnant performance, rapid growth or a steady decline, each stage can he helped through good SEO. But at the same time, depending on the business goals, how much should you invest and when? For example, you may want to invest in stagnant performance because you would like the opportunity to fast-track to rapid growth, but at this stage, you have lower revenue and cash flow. It’s about being smart with your money and investing a feasible amount during a time it will be most effective. The timescale of SEO’s impact is unpredictable SEO takes time to see results so in many cases it is seen as a gamble. But you may well have insights which can speed up the process. Have you had time working on the site? Do you have competitor knowledge? Experience in SEO? Historic data? The people investing in SEO often have more actionable skills than they may have initially realised. So, we’re not exactly sure when the SEO will have its impact but we still need a maximum return for minimum effort. It’s at this stage, investors need to be savvy and think very hard about investing money effectively, having the team to do the job and finding those time savers. Invest money effectively The 3X Rule is an ideal way to have a template of how much to invest and where. As a rule of thumb, employees should be delivering three times more deliverable work than their salary. The best way to measure this is monthly salary versus how many hours and the price of billable work. So, first off, invest in technology. You have your team of humans, now let the technology do its bit too. Before investing, ask yourself some questions. Does the technology save you time across multiple clients? Are there multiple uses? Does it provide better or more accurate data than you already have? Does it free up your team’s headspace for other tasks? Stop doing the tasks you hate Most of us have a slight ego and we may think we can do everything efficiently and to a high standard. This may be true for some, but for a large majority, we need to stop doing tasks we always procrastinate on, or hate, and give them to someone else to fly through them. There are also a few ‘don’t dos’, which could be really be affecting the speed of your business’ output. Stop cold calling for new businesses, instead outsource to a sales team. Don’t manually finding outreach targets or email addresses for link building campaigns – use tools that have thousands of contacts ready to be exported in one list. Planning your budgets by week, month and year is imperative for understanding where money can be invested and where money need to be saved, including your FUF. It’s time to save time If you find yourself constantly trying to save money then spending too much time on the running of the business and the day-to-day tasks may be the business’ problem. Finding time savers from a project management and technical delivery side is imperative for maximum efficiency. From the managing director, straight through to the digital marketing intern, organising your daily and weekly tasks creates a well-oiled machine. It breaks up long periods of work into manageable chunks with the satisfaction of ticking off completed tasks. In addition to this, we earlier touched on automation. Using tools like Content King to notify of website issues will save you time on manually auditing a site. And when it comes to the day-to-day deliverable work, creating templates for your keyword researches, competitor analysises and reports significantly reduces the time spent on these deliverables. Fail to prepare, prepare to fail Apologies for the cliché section heading, but it’s really true. Without any well-thought-out preparation, 4-hour tasks become six hours, eight becomes twelve because too much time is spent on figuring out how to execute the task rather than actually executing it. Tools like Monday.com let you set out tasks for each of your employees with deadline dates and billable hour information, while comments can be added and statuses can be updated. This helps management hand out the correct number of billable hours per client and gives the whole team clarity on the status of each deliverable. Processes you need There are certain aspects of running the business that has to be well thought out. Getting to know the clients with client onboarding, allowing time to make sales and bring in new business, giving enough time to deliver all work, being there to handle any complaints, give your employees 1-2-1s to monitor their progress and feelings, and finally marketing the business itself. All need to be dovetailed into the everyday running of the business. Avoid any unnecessary time-draining tasks. Little Warden and Content King give you regular alerts on a website’s status from a content and technical SEO standpoint, so long-winded manual checks are not needed. Use templates for everything, from deliverable work to onboarding meetings with clients. Need an answer to something? Use Ask Wonder – don’t spend thirty minutes scanning Google or asking colleagues. You have a great content marketing strategy, but simply not enough time to do it, don’t overwork and produce low-quality content, instead, outsource. Upwork is a reliable freelance tool with a huge database of highly-qualified copywriters looking for work. Get a helping hand from tools Stylifyme.com matches the colour tone of a website and gives you the colour code to embed in future creative assets. This is brilliant for infographics to suit your client’s brand style. Similarly, Xtensio Persona Builder allows you to build a persona for the core audience group of a business. It allows the team to be consistent when producing visual work for a client. Datamining is another excellent way to improve time efficiency. When doing a site search on a particular (a forum, for example), instead of manually dragging in all the URLs and title tags, you can easily pull them all together in one excel export. Employ the right people For maximum return, you need it to be the right people’s time. A business simply doesn’t work unless you have a balanced combination of personality types. The four most common types are the playfuls, the powerfuls, the peacefuls and the precises. Essentially, if you had too many of one group, the working dynamics wouldn’t work. How people interact within a business is just as important as who the people are. Away from the regular chatter, which is great for morale, most confrontations often have a pattern. You can either be an adult (the rational figure), a persecutor (‘it’s all your fault’), a rescuer (‘let me help you’) or a victim (‘poor me’). The latter three make up the drama triangle which the team can work on avoiding for a better environment. How to attract candidates Give your business’ audience pre-warning before putting out a job offer – ‘we’ll soon be looking for a new SEO specialist, watch this space’. Get people excited. Then once it’s ready to advertise, write a blog, include the job specs, then advertise on social media. Have a thought process behind marketing your vacant spot – you are in marketing after all. Make sure the benefits of the role are clear and obvious (professional coaching, training, additional holiday etc). Use tools like Textio to make sure every letter and grammatical mark are perfect in the job description. Finally, the screening process (if you’re not using a recruiter). Ask your team to do the first review of CVs, use Grammarly to check all CVs and cover letters are up to scratch, request cover letters answering a specific question to see how someone makes a decision, and hold an initial call with all the candidates before progressing to face to face interviews. Key takeaways So that’s it. How to scale your SEO business. Here are six of the main takeaways: The post SCALING SEO SERVICES appeared first on FOUND.

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rueur · 4 years ago

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Morning Pages No. 64

Thursday 28th August - 10:09am

Yeah, I know I missed the #64 on the 27th that I was so excited for on Wednesday, but I was lenient with myself because of work and Dinel’s extra essay lesson last night. Yesterday was just a busy day and Sarah even said that Day 10 should be a rest day. Even so, Day 10 wasn’t even yesterday, but I feel like I was right to give myself a break anyway. That, and I had the hiccups three freaking times yesterday: once on a walk, once during my class with Dinel of all times, and then once after dinner. We had pizza for dinner last night, courtesy of my card. I just felt like ordering a pizza so we got Greenbrook and some of their chips too. Mate. The chips were nice. The bulk of it is still in the fridge so I’m looking forward to eating that later. I have to work on the website. That’s definitely my ‘I have to’ sentence for the week. I don’t know why I keep putting it off? The work I’ve done on it so far was let’s say about 2 hours worth, so that’s $100. And I’m seeing Julie next Wednesday, which will be the 2nd of September, so I’ll be able to get my invoice to her when I go see her too. I should get that invoice done before the meeting, I reckon. I might put some time aside to finalise the invoice on Tuesday. I don’t know why I’m expecting a lot from myself when it comes to the invoice too. I mean, why is it important whether or not I know how to make the invoice look pretty? It’s just an invoice, it’s totally back-end and functional, and it doesn’t need to reflect on my professionalism whatsoever. Julie’s probably never even seen a freelance communications consultant’s invoice before, so I can just do whatever I want. I’m going to use the agency’s template invoice of course, but how do you measure hours? Maybe I should look at my work invoice too, or even at Evan’s work invoice. Maybe one from when he was still working.

I feel a bit badly for Lonzo right now, because we both just woke up and now we’re both doing our own thing. I’m a bit annoyed at Evan too because he’s just obsessed with all the fitness/training/Kelley Starrett stuff that he’s been doing, but it’s like HYPER mode over the past few days. And I’ve barely been able to hang out with him, and I hate it. Even now, I want to just chill and play Breath of the Wild for a bit and he’s in the other room glued to his laptop. And he’s stoned all the time. It’s irritating.

So I just had a good cry in front of him and now he’s staring into space out the living room window. It’s interesting, a few days ago I remember saying we hadn’t had one of these fights where there are huge bouts of silence for a while, and here we are. I guess I jinxed it. I’m waiting for him to say something, but also I need to go about my day so I’m still typing as I wait. It’s probably a good idea to record this exact moment as it’s happening, right? Honestly probably not. I want to follow the ethos that life comes before art. If ever there is an opportunity to live over writing, that opportunity to live takes precedence. Fighting is living. This is a visceral portion of all relationships, and I should be present for it. But in my defence, so should he. And he’s not. He’s just staring out the window. I can stare at his face for a second or two at a time and I see the process of thoughts coming in and out of his mind, but that’s it. He’s made no effort to comfort me, which means that his stance is different to mine. He most likely thinks I’m being unreasonable. I hate that way he says ‘sorry’ like it’s an arbitrary sorry because he thinks that I want to hear that, but his tone is absolutely anything but. I don’t want to hear that ‘sorry’ right now. I hope I’m not waiting exclusively for that ‘sorry’, and zero closure.

Okay, so we did have closure. Evan spoke and the first thing he said was that I wasn’t in the wrong last night when I asked him to spend time with me and drop what he was doing. He acknowledged that I had a right to ask for some quality time knowing my schedule, and that he didn’t realise that last night was just one of those nights where I ‘needed it’. It’s normal, I have to keep reminding myself that it’s a normal thing for people to just need some quality time with their partner every now and then, because sometimes Evan can get SOOOO into whatever it is that he’s doing, and totally forget that I’m a secondary person to him, that I’m not just a part of him? I think it’s a [REDACTED] boys thing. Like his dad is just like this too, and from what Sarah’s told me, Mundell was just the same: always carving out their own space to ‘work’, to ‘develop’, and constantly prioritising that space over so many other facets of their life. I lucked out with Evan though. I’d say that of his father and brother and himself, Evan would have to be the most emotionally mature and open to change. I think it has something to do with the fact that he has witnessed the negative impacts of both his father and brother’s self-interested behaviour.

I was just about to talk about Barney and Mundell’s habits, but then I checked my phone and noticed a missed call from my dad, so I called him back. We chatted about the house for a while and now he’s got me on hold because he’s received another call. So I’m taking this opportunity to type, and I’ve decided that I’m going to keep this entry to two pages. I feel like two pages is just so much more sustainable as a practice? And I have too much work to do today and my conversation with Evan has already shown that I’m a bit stressed. I mean two pages will take twenty minutes, and I think twenty minutes of mindfulness is still better than falling short of thirty minutes and then feeling bad about myself for not achieving my goal. And thirty minutes set aside each day for this practice is a bit of a tall ask for an adult with multiple other jobs and commitments. I’m too busy for this, and I don’t mind it. If I’m in need of more mindful time, I can meditate or do some yoga or something.

I found a video on Facebook that was essentially a handstand training guide through yoga poses. Basically, you work on one pose for a week each and the third pose is a soft handstand. I’m going to give it a go. I feel like I could handle a handstand pose if I just apply myself. I’m also keen to go for a bike ride, but I have a feeling it may be way too cold. And my main gripe with scheduling bike rides is knowing that I can’t take Lonzo too. Especially now. He’s just too boisterous, and I’d feel like I was always looking out for him.

Thathi just answered the phone again, and he said we should schedule a trip to the mortgage broker’s. He sounded tired. I’m worried I spoke too much about myself, but I’m not sure what to speak to him about. I don’t know. I feel like a bad daughter. We didn’t even talk at all about my license. Ah. I don’t know what to do about feeling guilty about parents. The older you get, the more independent you become, and the less time you have to chat to your parents. I feel like we should do a family dinner thing, like Evan’s family. I’ve just sent a message to the brother and sister about maybe organising weekly family dinners after lockdown. I just feel so deprived of my family, I don’t like it. I haven’t seen my mum in so so so long. I know I have issues with ammi, but that doesn’t mean I don’t love her and want to talk to her. But I’m worried that so much time has eclipsed now that it’ll be impossible for us to chat without her getting emotional? I don’t know. I can’t really deal with other people’s emotions, I get uncomfortable. I think that’s my Asian upbringing having a bit of an influence on my adult self. I got that Asian level of oppression, yo. That cultural ish.

Man, I’m already well into the third page, I think I’m just going to finish it off. Well, not well into it. I’d say about a quarter of the way there. I’m currently at 1520 words. Ah, I want to stop listing my word count midway through the doc all the time, but I am writing this out on Google Docs! It’s interesting, I just realised that whilst I do have Microsoft Word and I paid a pretty fucking penny for it, I still use Google Docs so much more? I suppose it’s just so much more convenient. Word is only really useful if the internet gives out, but now I’ve invested so much money in our internet, it’s not likely that our internet will ever give out for a long period of time anymore anyway. That being said, I’ve been finding the loading speeds to be abysmal on my phone. I feel like I should turn the modem and the nbn box off at the wall for a minute and let the whole system restart, that usually works.

Okay, I know I said that I was going to finish these pages off...I am, no I am. I can do this. I’m so close anyway, what’s another paragraph or two. I just know that I’m going to be doing a lot of work today and I feel like I’m not going to start on the website right after finishing this entry off because I’m going to follow a natural urge to give myself a break. But I’m not hungry, and I want to tell Evan about the contaminated water thing so that he doesn’t accidentally drink a full glass of water straight from the sink. He’s been drinking a lot of water lately. Good on him, right? Ugh, he’s going to get so much healthier than me if I don’t catch up soon.

Both Nicky and Lonzo are asleep on the green couch next to me. Evan said he’d be keen to move the green couch into the TV room and I think I am too. It’d be nice to have the futon in a space where it actually fucking fits, and I think the green couch would look so nice with the Persian rug in that room now. It’d also be nice to have the futon set up in bed mode right under the big window we have in the living room, so that I can just lay there and read by the wide source of daylight. Ooh, this feels like such a great idea now. My only concern is that that futon is going to be really chilly for people who stay over now. At least in the other room it was in a confined space, but out here it’s going to be so drafty. It’s fine, I don’t see us having people over anytime soon anyway. I keep thinking about that time Steve and Mundell came over and Malith was here. They had a lot of fun with him, but I mean he’s a very accessible character. Fuck, I need to finish ‘Fleabag’. I’ll do that at work tomorrow? After Dominicana. It should be an easy read. But Ben is managing tomorrow and he’ll want to talk to me. He’s been wanting to talk to me more since his divorce, and I’ve been amenable to that. I just know he’s enjoying the social aspects of our working relationship. We’re both conversationalists, and he’s a joker like Sam. Just not as immersed in puns as Shepherd is.

#stream of consciousness #morning pages #64 #evan

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allenmendezsr · 5 years ago

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Forex Fast System - 1 Minute Timeframe Trading System

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Disclaimer

ClickBank is the retailer of products on this site. CLICKBANKÂ® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA and used by permission. ClickBank’s role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products. Jack Robertson is a pen name.

U.S. Government Required Disclaimer – Commodity Futures Trading Commission Futures and Options trading has large potential rewards, but also large potential risk. You must be aware of the risks and be willing to accept them in order to invest in the futures and options markets. Don’t trade with money you can’t afford to lose. This is neither a solicitation nor an offer to Buy/Sell futures or options. No representation is being made that any account will or is likely to achieve profits or losses similar to those discussed on this web site. The past performance of any trading system or methodology is not necessarily indicative of future results.

CFTC RULE 4.41 – HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING. ALSO, SINCE THE TRADES HAVE NOT BEEN EXECUTED, THE RESULTS MAY HAVE UNDER-OR-OVER COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFIT OR LOSSES SIMILAR TO THOSE SHOWN.

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All information on this website or any e-book purchased from this website is for educational purposes only and is not intended to provide financial advise. Any statements about profits or income, expressed or implied, does not represent a guarantee. Your actual trading may result in losses as no trading system is guaranteed. You accept full responsibilities for your actions, trades, profit or loss, and agree any authorized distributors of this information harmless in any and all ways. The use of this website and or it’s contents constitutes acceptance of our disclaimer.

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floristauckland · 5 years ago

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seminarsacademy · 7 years ago

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Rob Hanly – Your First 4 Figure Client

YOUR FIRST FOUR FIGURE CLIENT Give Me 36 Days, And I’ll Walk You Through A Proven, Step-By-Step System That You Can Start Using Immediately To Get Your First Four Figure Client As A Marketing Consultant Hi. My name is Rob Hanly —

In just a moment, you’ll find out whether or not you’re ready to get your first four figure client in the next 36 days.

(But please note — you might not be).

Before you do though, here’s a quick peek at my background and experience.

Since 2002, I’ve discovered — and more importantly, successfully executed — sales and marketing skills across a range of industry. From FMCGs (Fast Moving Consumer Goods) to the Creative Industries (Media, Advertising and Design), I’ve put the individual approaches you’re about to learn to the test.

And the fact is, they work.

But only when applied correctly.

You see, when it was time for me to strike out on my own, and leave my job in media behind… My Mind Went Blank. Even with years of proven experience, I found myself low on sleep, low on cashflow, and high on anxiety.

(I was up before sunrise each morning, after going to bed just a few short hours earlier. I thought that spending 18 hours a day obsessing over how to get a client and put money in the bank would be a good use of my time.

It wasn’t.)

The rub? Even though I knew what needed to be done to get a well paying client, I didn’t have a clear, step-by-step system (based on the principles which I knew worked) that I could follow to get predictable results.

You can imagine what it’s like to have your gut churning each morning, from the moment you wake up. To force yourself to break past the mind numbing paralysis, and stop stressing about where the next dollar would come from. And whether or not you’ve got enough money in the bank to keep going.

Not to mention the stress that it will put on a new marriage (mine at the time), friendships and your own personal head space.

And while it took months of stress, I finally put together an easily repeatable process that anybody willing to do the work could use to Land A Four Figure Client In Less Than 36 Days There are plenty of reasons why most of the people you know think it should take you months — or even years — to ‘crack the code’ and become completely financially independent (without busting your gut).

You might have even heard some of their reasons: You have to “pay your dues” with low paying jobs before you can start working with big dogs (incorrect — and I’ll show you why that’s wrong in week one) You need to have a website, full of case studies and white papers, before people will trust you (this can be overcome in less than 60 minutes of work) You need to have an established network, full of willing people willing to give you work because they already know you (the secret? It doesn’t take years to build this) Now sure, these are all important things to consider…

But what if you could address each of these ‘reasons’ in mere days — instead of years?

Imagine how confident you would be in your ability to land four figure clients, again and again, if you had a system that you could follow to get predictable results.

Would you do the work?

The truth is, if you want to succeed, you should, because You Have An Ethical Responsibility To Sell Your Skills If you’ve got the skills and knowledge to help a business achieve it’s goals, and it’s a service you wish to provide, then it is unethical to both you and them to not provide it.

This is the bottom line.

And if you want a chance at getting a four figure client, you’ll need to follow a laser targeted plan. But I Must Be Upfront With You: Getting A Four Figure Client In Less Than 36 Days Days With This Approach Is Not For Everyone. To get straight to the business of helping people and being paid four figures for it for it, you will be asked to do very specific things.

Some of which may make you uncomfortable.

Can you step outside your current comfort zone?

If you can, and if you can follow the instructions laid out for you across the 36 day program, you will be doing things that most other people won’t.

Want to find out if Your First Four Figure Client is the right approach for you?

”The best thing I took away from this course was “TAKE ACTION”. Repeat.

The way you broke it down in steps is what helped me out. I actually stopped after week one because I started getting clients!“ ”Enoch, ”” For the people that are the right fit for Your First Four Figure Client, the approach is unquestionably effective — invariably landing them a four figure client in 36 days or less.

Instead of letting overwhelm or shiny object syndrome get the better of them, successful graduates of Your First Four Figure Client stick with the task at hand on a daily basis.

Could you get your first 4-figure client in 36 days or less? Its likely if 1. You Are Tenacious Persistence beats resistance.

Of those people who purchase Your First Four Figure Client, the ones that see results are the ones that open — and act on — every one of the 36 daily emails.

How do I know? Because I can see who opens each email of the course, and see who I get replies from. 2. You Will Execute, And Do The Work There is no free ride with Your First Four Figure Client.

The course is comprised of 36 daily emails with action steps, as well as accompanying templates, scripts and frameworks.

If you execute on the instructions, you will create a feedback loop.

The more you do, the more feedback you get. The more feedback you get, the faster you’ll improve. And the faster you improve, the quicker you get your four figure clients. 3. You Have Already Developed A Tangible Skill Set That Will Benefit A Client A good product deserves to be promoted and advertised.

But if you don’t have a good product — a set of skills, in this instance — you are not ready for Your First Four Figure Client.

The simplest way to tell if you are ready to sell your skills and knowledge is by asking yourself whether the following is true for you:

“If someone would hire me, I could guarantee someone that I would get the results I promised, or I would deliver their money back in full.” 4. You Are Willing To Follow Instructions Your First Four Figure Client is based on executing — not on being original and innovative.

You see, originality and innovation are excuses that beginners use to avoid doing the work. They convince themselves that instead of following a proven system developed by others, they have to do it their own way.

This does not work, and is a waste of your time.

Focus on getting your first four figure client first, and delivering results to them. Once you have mastered this, you can begin to experiment and innovate.

But first, follow the instructions. 5. You Are Willing To Be Wrong Your First Four Figure Client is not about making you feel good (although you will).

This course is about walking you, step by step, through a proven system to generating four figure clients in a predictable way. And to do this, you may need to realise that some of the techniques you’ve used (or beliefs you’ve had) are wrong.

That’s not a bad thing, though.

If you are prepared to be wrong, you’ll be open to new ways and new frameworks. And these new ways and new frameworks will lead you towards getting your first four figure client. ”@robhanly just acquired my first 4-figure client after 20 days of your program . Thanks for everything! #itworks” ”James, If you’ve gotten this far, you’re probably wondering: “How Does This Course Work?” At this stage, you will know if you’ve got what it takes to land your first four figure client in 36 days or less.

If you’re an action taker, you’ve probably found that the values of the course are the kind you believe in: Do the work, follow instructions, get results, leave your ego at the door.

In that case, I’d like to invite you to find out exactly how the course works.

With this information, you’ll be able to make a final decision about whether it’s the right approach for you to land a four figure client in the next 36 days.

Before you can purchase Your First Four Figure Client, you’re invited to discover exactly how this game plan can land your first 4-figure client in 36 days or less.

It’s important that before you get access, you truly understand what you’ll be getting access to.

This approach ensures that you’ll be making the right decision. Here’s What’s Involved In Your “4-Figure Game Plan“ The “Top Down View” is a walk through of how the entire Your First Four Figure Client course works.

In it, I’ll explain to you how each of the five weeks works, and what you can expect to achieve in it.

Over a series of three videos, you’ll be introduced to the key phases of Your First Four Figure Client as I reveal: Exactly what is involved, what actions you’ll need to take — and the kind of specific success you can expect when you immediately apply the action steps The little known techniques I’ll share at each phase of the course, giving you an edge when it comes to approaching potential profitable clients How you’ll ‘skip past’ the mistakes that most consultants make, and put yourself months (if not years) ahead by just following the right set of steps Sales Page: http://ift.tt/2usekbp

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Rob Hanly – Your First 4 Figure Client

The post Rob Hanly – Your First 4 Figure Client appeared first on Seminars Success Academy.

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topicprinter · 7 years ago

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Hey folks, I just wanted to share my story because if you were anything like me back in the early days, you need that extra bit of inspiration and motivation to keep pushing forward until you find something you just click with.Early DaysMy story starts back early last year. I discovered the world of online business and badly wanted a piece of the pie. Being a 23 year old kid fresh out of college and hating the corporate life, having my own business was something I wanted desperate, a little too desperately.I went down the typical routes that we all have a crack at, affiliate market, blogging, flipping shit on amazon and simply trying to sell things nobody wanted or understood. I soon realised that I was doing nothing more than taking existing ideas and trying to put my own spin on them to make some coin. Unless you are very good at putting a spin on existing ideas, you are just going to find yourself in the pool with everyone else, trying to do the same thing.I’m sure most of you can relate, you see a cool idea and want to give it a go. You put in a little bit of work and find that it’s a lot tougher than you thought and before you know it, you are onto the next idea, barely making a buck. I was getting pretty sick of it, so I decided to ditch the tried and true ideas all together. I wanted to start something out of the box that had potential and call it my own.Getting closer to giving up, I was scrolling through instagram and saw an ad for ebook DIY templates. I’m pretty sure these templates were meant for opt in ebooks for lead magnets/ list building but I had a bigger better idea. I had a look around for easy ebook templates and came across these which I found to be the best option out there, they didn’t look like something tacky you would get off fiverr and all I needed was Microsoft Powerpoint to edit.Getting CreativeI crafted up the idea of an email subscription based ezine publishing business. Now I had no idea if this would even work but I was willing to give it a go. The ebooks were digital products so if I could get the volume, the margins would be impressive.I decided to first start by building an email list. I made the decision that I would focus each ezine publication in a particular niche for example, recipes, travel, fitness, gardening etc. I then jumped on instagram and sought out niche accounts that had significant following and sent them an email, asking for a price on a featured post. They sent back a list of prices for a post and a link in their bio from 1 hour to 24 hours. I decided on 24 hours which cost $150.Basically, I offered the initial issue for free, in exchange for an email. I did this through mailchimp.I had to make sure the ezines had an attractive title “Travel the world on $20 a day” or “15 High Carb Vegan Recipes to Supercharge Weight Loss”. Each of these posts would cost be between $50 - $150 (worked out to around $1 a lead) depending on how many followers the accounts had. The post was an image of the ebook and my influencer partner added my opt in link to their bio. I found that the 24 hour post was an overkill since most of the engagement dropped off after 2-3 hours, so you are better of just paying the shorter posts. My first post did pretty well, I gained 150 subscribers in just a couple of hours, next step was to do it all over again.Building My ListIf you are ever looking for a great way to build a list, this is it. I managed to rinse and repeat this to gain 1,000s of followers across a number of niches, each one having it’s own list and potential ezine subscription. Next was to move in for the conversion. I waited a week after the first issue came out and sent out an email about the next ezine, issuing at the end of the month. I offered my recipients a discount, $3 a month to receive a monthly issue, cancel anytime. I figured $3 is low enough to jump in to see the first ezine and low enough to not bother cancelling month after month.Seeing ResultsIt took some time but revenue started to build. My first month was $156, second was $630, third $1230. Within 12 months, I managed to break through $2,000 last month which has been a massive achievement for me and allowed me free up time to focus on things I truly enjoy such as travelling and family.ScalingAs I started to scale the business, I reached out to writers and assistants to help me with the writing and photo process. This is super simple, just put an ad on upwork for a content writer and decide on a niche and you can have a book written for cheap. I have a team of writers, one for each niche that I am publishing.Having over 1,000 subscribers meant that I could spend $25 on a template or even reuse an already purchased one, pay $100 - $150 on a content writer and issue to subscribers for $3 a pop. This is just for a single niche so revenue on a single ezine would be closer to $300 - $450, multiply this by 8-10 niches and the profits add up. I am constantly looking to expand the niches covered and add subscribers to my list.To Wrap it UpI wanted to share this with everyone because I honestly believe that creating something for yourself is the way to go. Unless you are incredibly talented and enjoy the whole drop shipping, affiliate marketing or FBA game, it can be incredibly hard to put in the work that is needed to make those a success. Find something you are good at and dive in, love what you do and the results will speak for themselves.If anyone has any questions, I’m happy to answer them!

#/r/entrepreneur #reddit

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endorsereviews · 7 years ago