#raisingtheroof

[arthurwrightart]

#RaisingTheRoof #Transcendence #Inspired by the Music of #AliceColtrane and the #Photography of Bob Kass 16" by 20" will be #MixedMedia on Canvas Art fo College Available (at Hyde Park – Kenwood Historic District)

[targetpracticepictures]

She reminds me everyday that the sky is never the limit, we should always dream a little bigger darling. Happy Birthday to the person who is so utterly brilliant at so much including scaring the crap out of me, making my sides split with laughter. The person who has my back even when I forget, she's my queen, my warrior, my ride or die, my conscience, my beautiful Jester, my confidante, my fiancee, mine, mine, mine. I love you @da_amber forever and ever Babe #wife #happybirthday #schwing #engaged #rideordie #beautiful_af #beautifulbabies #raisingtheroof #woof #woof #wolftickets #wolftickets #hottamali #habibalbiy #alhamdulillah ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️👳🏾‍♂️🥳🥳🥳🥳🥳🥳🥳🥳😻😻😻👆🏼✊🏾🍆🍆🍆🍆🍆🍰🍰🍰🍰🍰🍰🍰🍰🍰❤️👳🏾‍♂️ https://www.instagram.com/p/B5sCElJjhhc/?igshid=12qz9ob3nnzly

[milfadvisors]

I am literally #RaisingTheRoof right now!!! 🙌🔥 We are #SoProud and #honored to introduce to you the #BrandNew #Redesigned @sensimagazine, plus our #AllNew logo... AND you might even notice the official addition of a certain #LasVegas #Publisher as well!!! 😉💚 #Community and #celebration are the two things we are #grateful for this month! If it weren’t for all the hard work, dedication, inspiration, creativity, ingenuity, and sheer willpower of our beloved #cannabiscommunity, then we as an industry simply wouldn’t have anything to celebrate. But theres no shortage of that around here because this month in #Vegas alone, we are getting ready to take on #mjbizcon, the @cannabisawards, our very first @sensixchange, the @jackherercannabiscup awards, @thefarechild #DreamHouse party, plus our #EndOfTheYear #SensiNight on December 30th at the @doylelasvegas... and we sure hope to see YOU at some (or at all) of those events! 🎉 As we continue to settle into another #HolidaySeason, please enjoy another amazing issue of #SensiMagazine! 🎊 We look forward to the #NewYear ahead and can’t wait to ring in #Sensi 2020: Year Of #TheNewNormal with every single one of you!!! #ThankYou for all your support! 🌱✨ #SensiMag #HappyHolidays #OneLove #CommunityMind #GivingSpirit #SensiXchange #tistheseason (at Las Vegas, Nevada) https://www.instagram.com/p/B5nvEM1hI4x/?igshid=1x5cnojhef24j

[stompdirect]

Someone's super stoked on the new #surftoy @by_cantolla #raisingtheroof 🙌🏼 of Stoke! (at Spain)

[dewildeofficial]

View this post on Instagram

A post shared by Teresa “T” deWilde (@dewildeofficial)

#MCM to my pal @ElijahWood for always #RaisingTheRoof! Congrats buddy on #TFF #SevenStagesToAchieveEternalBliss! #TriBeCa #NYC #Sundance #ParkCity #FilmFestival #FilmLife #ElijahWood #DJlife (at Tribeca Film Festival)

[stephanie-landon]

We've got a wall #stamfordsnowwhitehouse #tudorhouse #raisingtheroof #mastersuite 🛠

[mulbuildconstructions-blog]

New project starting in Wombarra. First floor addition. We are experts in #raisingtheroof #mulbuild #firstfloor #addition # renovation #illawarra #scyon #jameshardie Keep updated with all our projects at http://ow.ly/D5Uf308tR17

[wordlife]

repost from @thisis_kl Good Neighbour Policy: much love to @rtbmy for inviting #thisiskualalumpur to put up a few t-shirts for sale at their merch booth tomorrow night. #RaisingTheRoof is happening on the ground floor of @urbanscapes House - the carnage starts at 8pm. Shirts are going for RM50, in S to XXL. See yall there! #Urbanscapes2017 #rediscoverkl http://ift.tt/2r4gaew

[jaygraphicarts]

Initial Research

After getting an understanding of what I was being asked to do, I started looking into past projects from other artists which promoted happiness through some sort of campaign or even just the style of their work. Whilst doing so I also kept in mind the visual language, so I could later analyse it further and extract elements which I could use in my own work. Taking part in research as early on as possible allows me to achieve a standpoint where I can make decisions which are backup up by an explanation. Without any research, all of the work I do towards my project becomes less valuable as it isn't backed up with any real context or reasoning.

The three campaign examples I chose were:

Leo Burnett - Homelessness Awareness Campaign

Coca Cola - Happiness Case Study

Noma Bar - Lyft Poster Series

I chose these in particular as I found them visually exciting and found similarities between these and the style of work I want to create.

Leo Burnett Worldwide

Leo Burnett is the world’s oldest advertising agency, being founded in 1935. They are based in America, but have an extensive number of offices and clients worldwide which makes them at the forefront of marketing. The campaign I looked into was commissioned by RaisingTheRoof and delves into the issue of homelessness. The project spans across many different mediums in which their message is portrayed. From street shops to donation boxes, the aim of this campaign was to shift focus towards children 15 and younger and the origin of homelessness in youth. Although the campaign spanned across a range of applications, the examples I have chosen to review are the Christmas cards. Being released around the Christmas holiday time, the cards incorporate the use of ‘christmassy’ colours on one half of the card, while the other half contains neutral read text with information about homelessness. The two sides juxtapose each other heavily, and in multiple ways as well. Firstly, the type. The left side uses cursive, monoline lettering being used as display type, whilst the right side is made up of a sans serif font being used as a read type. The effect of this is that the initial reaction to the card is exciting and uplifting, but upon reading the next page, there is a realisation that there is a serious issue in question. This is further solidified with the other elements of visual language. Next is colour. As mentioned previously, ‘christmassy’ colours such are red, green and gold are highly prominent. Red and green are distributed across the first pages of the cards, whilst the gold is restricted to the read text. This further creates a divide between the two styles.

As a contrast, the majority of homelessness awareness campaigns feature dark and gloomy imagery which is used to inflict empathy from the audience.

However what Leo Burnett has done is used bright-eye catching colours with the theme of Christmas to draw in a viewer, who is only lead to an informative paragraph. How this work grabs the attention of a viewer is extremely effective because of the way it uses the audience’s presumptions. The audience assumes that the card they are a looking at contains a classic warm message, but a shock factor comes with the turn around message on the second page. Another reason I think they chose the visual language they did was because of the nature of the audience. Being centred around a younger audience much like my project is, it is important for the cards to be visually tailored to a younger person. My moodpboard details the importance of keeping in mind the shorter attention span of the target audience. I think this is especially relevant in this example due to the way the visual language had been manipulated effectively. This could be something I look into with what I make in the future in terms of using bright colours to lead attention to a serious topic.

CocaCola

CocaCola did a full case study on happiness in the younger generation. I chose this as a research area as the audience of this study is the same as the audience that I am focusing on. The visual outcome of the study was an informational booklet (which can be viewed on their website) along with an infographic comparing generations. The illustrative style of this booklet is a minimalistic 2D style with a restricted colour palette only containing red, green, black and white. The effect created because of this is that it’s easy to read, and using plenty of negative space to hone in on the important information. This work is an example to me of how simplicity can enforce a message very effectively. Not only this but how to use very few colours to maintain a style whilst keeping the legibility of the illustrations. 

Having stood for happiness and optimism since the foundation of the company, CocaCola has always been at the front of terms of popular culture. The youth represent the change in society, so it is important to encapsulate their support to maintain a long term dominance in a market. This case study acts as an informational commissioned study in order to understand CocaCola’s largest market, and along with this, being one of the first surrounding this topic.

The reason I find value in CocaCola’s research, is because it poses many questions which I hope to explore in my project. The most obvious link between this and my work is the promotion of “happiness”. Although this theme is relatively vague, CocaCola hones in on where happiness comes from in teens and the value of maintaining it. 

The overall finding of the study which stuck out to me was how teens are now choosing to achieve happiness, rather than wishing it upon themselves which explains the ‘Choose Happiness’ campaign title. 

This signifies a control which teens are taking over their own lives, and this is something I’d like to promote with my work.

Noma Bar

In a very similar style to the CocaCola work, an illustrator called Noma Bar uses flat simple colours. However what makes his work different is how he cleverly mixes objects together, and the cleanliness of the objects are Illustrated solely with digital processes.  The intelligent crossover of two themes could be accomplished through the use of negative space to create an implied shape. Such as the oil poster, where he mixes the words ‘oil’ and ‘pinpoint’ with the shape of the hands creating a droplet in the negative space. A more direct example is in the first Lyft poster “bust a commute” where he replaces a shoe or a foot with a car. The effect of this is quite light-hearted, and gives Noma Bar’s work a trace of playfulness. This is also complimented with the style of his work which contains the use of simple shapes and colour schemes making it easier to digest. This is the reason I chose to look into his work, as its the style of work itself which causes a happy emotion, whilst in a similar way to the CocaCola illustrations, it connects especially with a younger audience especially.

Being inspired by this modern minimalistic style, I looked into other places where it was present. The first thing that came to mind was the evolution of emojis.

Emojis

Emojis are something which have become part of culture do to their extensive use in communication, predominantly between younger people. The most common have been stamped in society as icons for certain emotions. Most notably in the nature of emojis, is how they are visually constructed. The first design of the emoji, by Apple, consisted of vibrant colours and gradients to imply a 3 dimensional structure to the icon. As more companies started producing similar emojis, a more simple approach to the design became evident. This is where there is a link between the modern approach to icon design and Noma Bar’s work. I believe the visual language of them is so successful with young people due to its ease of communication.

Comfort Zone

This task was something I did to highlight what my current strengths and weaknesses are, as well as what makes me feel comfortable and what doesn't.

The inner circle, representing my ‘comfort zone’, contains:

Wealth

Learning/Experimentation

Digital Processes

Freedom/Security

Competitiveness

Illustrator

Photoshop

Advertisement

Typography

Logo Design

The outer circle, representing things I am not comfortable with, contains: 

Confidence/Self-Confidence

Ceramics

3D 

Future Careers

Physical Processes

Drawing/Illustration

Health

Paranormal

Focus

Procrastination

Talking

What is clear from this, is that I am confident at doing the work, but presenting it for a project is something I feel less confident in. In terms of this project, in order to get the best grade possible I need to sustain a high level of work throughout all areas, including presentation. Because of this, my actual outcomes are going to become less of a priority in comparison to the research and experimentation that goes into the work before it is finally produced. The main areas of design I feel least confident in are 3D and Illustration. Having already attempted 3D, I feel like incorporating some illustration into my final major project will allow me to come out my comfort zone whilst applying skills I have. Doing things outside of the comfort zone allows for me to find and grow new skills, which is crucial in design. The ability to adapt is critical with a constantly evolving target audience and market, which is why I plan on experimenting with Illustration in this project.

[halifaxnoise]

From @bbdthermal — We’re supporting Adsum House today! Come down to the Emera Oval, get yourself a toque to show your support! #raisingtheroof #emeraoval #halifaxnoise #adsumhouse #womenandchildren #support http://ift.tt/2nGVBVl

[eli-logan-tx]

9 Instagrammable Los Angeles Rooftops

A great way to take advantage of the California sunshine and get out of a stuffy ballroom is to stage an event atop one of these nine rooftop venues. From Venice Beach and Beverly Hills, from the heart of Hollywood to downtown L.A., these spots will have you and your guests #RaisingtheRoof.

Mama ShelterMove on up to Roof Top at Mama’s Shelter in Hollywood. With sweeping views of L.A. and colorful…

[consciousappareldesign]

Work never feels like work when you love what you do! Our ID and #mood all day, errrdayyy! What's your ID? 🎱💁🏼❤#raisingtheroof #thisishowweroll #12to15 #tothefreakinweekend #tgit #poolhalljunkies #urbanwear #urbanstyle #urbanfashion #streetwear #streetstyle #streetfashion #womenswear #womensfashion #menswear #mensfashion #style #clothing #goodvibes #improvice #design #fashion #instagram #instagood #instadaily #picoftheday #photooftheday #like4like #l4l #likeforlike (at Santa Monica, California)

[missjennyu]

#Happiness is #raisingtheroof with these ladies.👑👐🏾🙌🏿 🎊🎉#partytime #teambride #mariewhalen1516 #twoyearsinthemaking #mariewhalen2016 #wharied1516 #wharieforlife #wootwoot (at One King West Hotel & Residence)

[wfg2013felipevielmann]

#RaisingTheRoof @AugiesCoffee w AMAZING friends and baristas! #DowntownRiverside #DowntownRedlands #DowntownClaremont (at Augie's Coffee House Riverside)

[mulbuildconstructions-blog]

New project starting in Wombarra. First floor addition. We are experts in #raisingtheroof #mulbuild #firstfloor #addition # renovation #illawarra #scyon #jameshardie Keep updated with all our projects at http://ow.ly/D5Uf308tR17

[labweorced]

Raising the roof! #building #family #sisters #playhouse #raisingtheroof #projects