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#purchasefunnel
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𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 𝗥𝗲𝘃𝗶𝗲𝘄
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𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 𝗥𝗲𝘃𝗶𝗲𝘄Imagine that you want to buy a TV online. What should you do? First, you go to Google and search for what you want to buy. Then, you will get so many suggestions. These suggestions are from different brands with different features. You might click on some of these suggestions and find your favorite TV. So, there are basically four steps that need to take place for a successful funnel. These steps are 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀, 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁, 𝗱𝗲𝘀𝗶𝗿𝗲, 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻.
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Warning: You’re Losing Money by Not Assessing Your Buyer’s Journey
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Yes, if you haven’t bothered to professionally assess your buyer’s journey, you are losing money (maybe lots of it). Care to know why?
You already know that quality of service is one of the most important elements for customer retention. Still, common practice has been to be our own judges of the service quality we offer. The modern online world has changed that drastically, giving the power to the buyer. And, let’s be honest, we don’t tend to be great judges of our own shortcomings–or of our competitive advantages. Now, you might say that you’re not like the rest, that you actually ask your customers how well you are doing. Well, that’s great. It really is. Except that that’s unlikely enough.
The first challenge is that you never get to speak to all those buyers who abandon you before you notice it. Then there are all those customers who don’t want to be bothered with questionnaires or surveys or anything of the sort. That already makes the limited information you might receive from a few customers biased. And even among those customers who care to share, beyond how friendly or fast your personnel and online platforms are, most of them wouldn’t be able to tell you what you’re really doing wrong. Your average customer won’t know that your online sales process is based on the wrong target market assumptions. They can’t assess where you’re losing revenue, how mismatched the solutions you offer are, or the level of clarity of your sales strategies.
An average customer might be able to tell you that they didn’t like the interaction with one of your representatives but few of them will be able to correctly evaluate your overall sales abandonment issues.
The list goes on … issues that our extensive research shows will quickly translate into lost sales:
60% of companies do not close the opportunities they have
66% cannot be found due to problems with their online presence
86% of companies in total are losing due to a variety of sales issues
That’s a lot of money lost right there, and that’s just the surface. If you don’t routinely assess your buyer’s journey, chances are you are part of the above statistics.
But it doesn’t have to be like that.
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When mystery shopping started many decades ago, it was mainly used as a measure against petty internal breaches like theft. But those times are long gone. It took no time for businesses to realize its power to effectively evaluate customer service. Long story short, mystery shopping became a multi-billion industry over the years – especially in the B2C market where it is routinely conducted in retail outlets to stay at the top of the game. Why? Simple: feedback is unbiased, professional, based on well-defined criteria and a proven methodology. Guided by experts who help them tweak and optimize their sales processes, businesses can continue to focus on creating outstanding products and services.
We at Alinea Partners decided to take those good old principles and create one of the most comprehensive, reliable, and professional Sales Journey Assessments for today’s B2B sellers. Having analyzed 500+ sales journeys to date worldwide, we provide a scientific, in-depth analysis of your entire sales journey, identifying strengths and weaknesses in 160+ different areas. We can locate all the major gaps, pain points and areas of excellence for you and deliver effective recommendations for improvement. For certain customers, we even offer a Sales Journey Assessment Subscription, your uniquely constructed guide for identifying the areas of abandonment within your buyer’s journey and one through which your sales growth can be constantly fueled.
Stop losing. Start assessing.
Visit us to learn more about our best in class Sales Journey Assessment, Demand Generation Engines, and Revenue Boosting Services.
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edesign101-blog · 7 years
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Building your brand is never an easy task. You have to find that unique value proposition among the sea of competitors, change agents and key opinion leaders. #eDesign #eDesign101 #marketing #branding #online #digital #SEO #data #analytics #ecommerce #UX #UI #purchasefunnel #revenue #business #design #digitalinfluencer
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marketemprende-blog · 7 years
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Digital marketing trends for 2017 everything is more connecting, more globalized, more linked... #digitalmarketing #iot #bigdata #crm #purchasefunnel #content
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superspunarticle · 4 years
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FREE Content Marketing Tutorial | Complete Content Marketing Course | Content Marketing Training
https://superspunarticle.com/free-content-marketing-tutorial-complete-content-marketing-course-content-marketing-training/ FREE Content Marketing Tutorial | Complete Content Marketing Course | Content Marketing Training https://superspunarticle.com/free-content-marketing-tutorial-complete-content-marketing-course-content-marketing-training/ Tutorials and tips about Content & Video Marketing. The above video post was published on this site. We trust that you found the video posted above of help and/or of interest. Similar content can be found on our blog here: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know which topics we should write about for you next. #articlespinning #articlewriting #articlewritingandspinning #BrandStorytelling #BrochureDesign #BusinessMarketingConsultant #CompleteContentMarketingCourse #contentcreator #ContentMapping #contentmarketing #ContentMarketingTraining #contentmarketingtutorial #contentpromotion #contentwriting #contentwritingcourse #Digitalmarketing #DigitalMarketingBeginners #eventpressrelease #FacebookMarketing #InboundMarketing #IntroductiontoContentMarketing #knowledgehut #manualarticlespinning #MarketingConsultant #onlinemarketing #OnlineMarketingConsultant #PressRelease #pressreleasedistribution #PressReleaseSubmission #Purchasefunnel #SEO #seoranking #sitecontent #socialmedia #SocialMediaMarketing #spunarticles #spuncontent #SuperSpunArticles #TypesofContent #WebDesign #websitecontent #WebsiteDesign #ContentMarketingVideo
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surveycircle · 5 years
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New on my Pinterest: New Studies @SurveyCircle https://srvy.cl/2F2FfkG : Participants needed for online survey! Topic: "Influencers in the purchase funnel" https://srvy.cl/2GSvaVu via @SurveyCircle #InfluencerMarketing #Marketing #PurchaseFunnel #Influencer #Funnel #Purchase #Survey https://srvy.cl/2V9axOV #SurveyCircle #Research #Survey #Study #CallForParticipants #Participants #Respondents | Participate now: https://srvy.cl/2Wkw57B
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surveycircle · 5 years
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Participants needed for online survey! Topic: "Influencers in the purchase funnel" https://t.co/J659nlDiZx via @SurveyCircle #InfluencerMarketing #Marketing #PurchaseFunnel #Influencer #Funnel #Purchase #Survey pic.twitter.com/o7rNVnSaI7
— Daily Research (@daily_research) May 3, 2019
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